Research Books
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EXCELLENT BOOK!!Review Date: 2008-11-17
Seth books are great!Review Date: 2007-12-30
Ask to see your counterpart!!!Review Date: 2005-10-17
Brain food for the advanced Seth readerReview Date: 1998-05-26
A Great Book!Review Date: 2007-10-16

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A KeeperReview Date: 2003-06-27
Witty and InformativeReview Date: 2000-09-09
The Dice Are HiddenReview Date: 2002-07-26
Perhaps the most metaphysical of all is "Haldane's Observation;" that God doesn't play with dice (echoed in Einstein's theory that all of the universe's movements/activities are ultimately understandable). Rawson cleverly adds Stephen Hawking's contradictory observation that God not only shoots dice, but that they often land where man can't find them.
Totally enjoyable and entertaining, can be read straight through or left on the shelf as a "reference book," to be taken down as the occasion merits.
Thom Kowalski
Wonderful title for training professionals!Review Date: 2000-05-08
Do I have beliefs that is questionable? Have I investigated all aspects of the problem? Am I afraid of making mistake and looking stupid?
These are the reflections I've come across while reading it at the bookstore (before I made the purchase, I've spent more than an hour reading it).
While developing management training course, I often come across situations when I want to include something inspirational in the course manual. If this looks familiar to you, Rawson's book is for you. It literally has everything you need to know about "unwritten laws" from the infamous Murphy's Law to those of the great ancient Chinese thinkers.
Get yourself a copy! Kelvin's Law: "You only miss those thing you've haven't done at the right time!"


No shippment recieved...Review Date: 2005-08-16
The book is great as I have used it before, but your shippment service is extrememly poor....
Overarching Evaluation TextReview Date: 2006-02-08
Patton starts with the rationale the many evaluations are unused. Then he builds his case for use throughout the entire text. He continues to develop the strengths and weaknesses of goal based and goal free evaluation. Ultimately he states that evaluations need to have use for primary users and that evaluations need to measure client outcomes. Did the program actually change, maintain, prevent something in the target population.
There are few books in any profession that admit working with human based systems is very difficult. Patton lays out the highly complex feelings and emotions that an evaluator deals with at any point in the evaluation process. I know as a teacher that sometimes our profession misses that we have a tremendous impact on students. I know that it is a platitude. Evaluation is a relatively new field with few institutions currently offering degrees in evaluation, so Patton offers a lot of insight into this highly complex and still developing field.
There are some very practical menus offered in the text as well. Approaching any consulting work with a list of viable and workable choices is a good thing. I find that understanding the choices helps me to focus on what is right for the primary users of the evaluation. Focusing on the primary intended users is good business. Not only is it good business, but I believe that working in challenging situations it is good to allow people to decide what course to take. Many criticize this approach for being to close to the program being evaluated, and I disagree with this notion. There is little evidence in my experience or in the literature to suggest that any interaction with human systems can be objective. People are smart and keeping a distance may add unintended consequences to any evaluation.
Patton is suggesting working with intended users to increase evaluation use. Evaluation that are completed and never used is a waste of time and resources. I find Patton's book helpful in keeping my interest in evaluation because I do want to be part of a world that I can help make better.
A key reference text for evaluators at all levelsReview Date: 2002-04-12
Thought provoking and easy to readReview Date: 2002-02-28
The first two parts are largely philosophical, with the later parts providing more of the practical back-up.
I am not convinced by all of Patton's arguments, but he certainly gives evaluators food for thought.


Simple but Solid Guide for Creating Customer ValueReview Date: 2001-08-27
Simple but Solid Guide for Creating Customer ValueReview Date: 2001-08-27
Author Response to FAQsReview Date: 2001-07-11
ValueSpace? What is it? What does it do for my business?
We are constantly asked these questions since the book's release. They are best answered by us in the preface, excerpted below.
PREFACE
ValueSpace -we hold it in utmost admiration.
ValueSpace-it is to us the be-all and the end-all of all business activity; the only purpose of all businesses. It is the only justifiable goal of all reengineering, organizational renewal, entrepreneurship and corporate innovation. And it is the only path for sustained growth; for winning the battle for market leadership. It is the space where true market value is created. For shareholders; for employees; and, most of all, for customers. We present in this book a blueprint on how companies can build enduring ValueSpace for their customers.
This book is at the intersection of our two long-held obsessions: As university professors, we view ourselves as lifelong learners; and for decades, we have been students of customer behavior on the one hand and business organizations on the other. We have studied theories of customer behavior-indeed created some of them ourselves--, and for decades, we have observed, analyzed, and written about business processes, precepts, and practices. In this book, we bring these two streams together-our knowledge of customers and our knowledge of businesses. This is our ValueSpace for you, the reader: Uniquely in the current sea of business advice books, we combine the customer and business perspectives.
We set out to understand what constitutes value for the customer and how companies can create it. With financial support from the Marketing Science Institute (a Cambridge-based nonprofit research organization), .. we studied 11 Fortune's Most Admired Companies. ... Our framework, comprising the components of ValueSpace and its drivers, is quintessential-no matter what else you do or do not do, you must create these value components. Our framework is enduring-it is not the "project of the month"; long after the current fads have vanished, you must still build the value components we describe. Our framework is universal-it applies to all companies: manufacturing and service; small business or global enterprises, business-to-business or business-to-consumer; physical or digital; dot-com or not-com.
We intend this book to be a blueprint for thought as well as practice. We present conceptual framework to help you plan; we provide a self-audit form that you can use to assess your company's current standing in the ValueSpace; and we present case histories, stories of the most admired companies, and insights from executive interviews that you would find both inspirational and actionable. It is a hands-on guide to launching your journey into the customer ValueSpace.
Our own journey has been fascinating; we have learned a lot-from the Most Admired Companies we studied; from the executive interviews we did specifically for this research; and from thousands of conversations over the years with consumers, mangers, and corporate leaders just like yourselves. It is a pleasure and privilege to share with you our view of Customer ValueSpace, and our total fascination with it.
(End of Preface) * * *
VALUESPACE FOR BUSINESS EXECUTIVES
How You Can Use the Book:
Knowledge is the foundation for all strategy and sound executive action. This book will give you:
a. A Perspective: A framework for thinking about your customers' ValueSpace, and indeed about your business itself.
b. A Strategic Planning Tool. The book contains an Audit self-survey both for nine ValueSpace components and 40 driver processes. You can use this tool to assess your company's current standing and then plan action to move forward in the ValueSpace.
c. As an Account Planning Tool. For each major customer, you can identify the gaps in the ValueSpace you can fill.
d. As an Executive Training Tool. As a platform for Executive Training, the book can inform, guide, and frame the continuing education experiences in corporate universities and in-house Executive training centers.
Once you adopt the ValueSpace thinking, the potential to explore avenues of value creation are limited only by your creativity and vision.
* * * * * * *
SELECTED EXCERPTS
Value, not money, is the basic currency of all human interaction. When we meet someone, we try to quickly assess how long would it be worth our while to be talking to that person. If an incoming phone call shows up on our called ID, we promptly decide if we would gain anything by taking the call at that time. If we get 10 letters in the mail, we look through them and choose to open only those that we expect to contain some information of value to us. This is even more true for marketplace exchanges.... ...
Companies that invent new values such as these possess certain traits. They observe customers real close. They dig customer need to its essential core. And they keep their eyes on a singular target: creating far fetched new ValueSpace for the customer. These traits indeed lead a business to mold its own self-concept in the customer's image. Rosenbluth redefines the very nature of its business as "business interaction management." And 3M comes to view itself, instead of being a maker of masking tapes, abrasive papers, and adhesives, as a provider of bonding, protection, and masking solutions.....
This reinvention of oneself as a corporate being, this customer-centered adoption of a new self-identity, the constant contemplation of the customer desires -this is what it takes to invent unparalleled ValueSpace for the customer. This is what it takes to win the battle for market leadership. This is what it takes to thrive.
* * * * * * *
IN CONCLUSION
We hope you enjoy the book. We will certainly be grateful for your feedback. You can send it to us at BanMittal@MyValueSpace.com.
THANK YOU VERY MUCH.
An Eye-opener on Business StrategyReview Date: 2001-09-10
Last week I read ValueSpace by Mittal & Sheth. It changed my interpretation of Treacy and Wiersema's book. I realized how wrong every manager's understanding of Treacy and Wiersema's book had been. The confusion is between the Marketspace and Valuespace. Treacy/Wiersema's book tells us WHAT market to compete in (Marketspace); Mittal/Sheth's book tells us HOW to compete in the chosen market (ValueSpace). Their discussion of this distinction in Chapter 12 was an eye-opener. They also do a great job of tying up the theme of their book with the themes of other business bestsellers, such as Tom Peter's In Search of Excellence and Collins and Porras' Built to Last.
I highly recommend this book to anyone concerned with business strategy. If you have read other bestsellers on business strategy, you can't afford to miss this one. I only wish the authors had made Chapter 12 as their first chapter. . My suggestion would be to read Chapter 12 first. Then the rest of the book would be doubly meaningful.


Clear and even-handed summary of aids research to date.Review Date: 1998-07-27
A wonderful-OBJECTIVE book on the AIDs virusReview Date: 2000-04-17
An cogently written explanation...Review Date: 2001-08-09
This was the first book I read, after finding out that my lover, and wife to be was HIV +, (odds are HIV 1E, or 1C). A wonderful narrative of the historical spread of HIV and HIV-like disorders. Very intelligently written, not dumbed down like all too many other books on HIV. Thankyou for informing me, the only way to fight back is through education, as it is the only weapon against fear. If someone you know or love has come to be HIV positive, this should be one of your first steps, and one of the first books you read. J-
The definitive history of the origins of AIDSReview Date: 1999-03-13

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Documented Research with Practical RelevanceReview Date: 2007-08-12
Too often, a wide ravine separates literacy teachers from academic researchers in the field. The teachers tend to focus on practical textbooks, oriented around lesson plans for specific grades (such as those in the Scholastic Teaching Resources series), while the researchers produce highly technical articles published in journals such as the Journal of Child Language or Reading Research Quarterly, which are all but inaccessible to the average teacher, whether because of the lengthy and technical nature of the articles, or because of the limited time available to practicing schoolteachers.
However, the present compendium of articles successfully bridges this gap, bringing the latest results of academic literacy research to the literacy teacher. Concepts are presented clearly and succinctly, in a fashion which underscores their relevance to the challenges of the literacy classroom. At the same time, however, these studies do not suffice with a simple recital of the research results; rather, they also include detailed explanations of the field tests from which the concepts emerge, along with complete bibliographical references. Thus, the reader emerges informed not only of the results of the research but with an overview of the research process as well; and the reader who wishes to explore any given matter further needs only follow up the copious bibliographical notes within.
Underlying most of the studies within the book is the contention that wide reading will generally not suffice to build a child's vocabulary. On the one hand, studies show that in the overwhelming majority of cases, the context surrounding unfamiliar words is not sufficiently rich to allow the child to learn the words in any meaningful way. Additionally, the frequency of unfamiliar words tends to be too low for the words to become ingrained within the mind of the reader. On the other hand, additional studies demonstrate that using a variety of proactive instruction strategies, significant quantities of words can be acquired and internalized, such that reading comprehension is bolstered considerably. These latter studies investigate strategies for analyzing unfamiliar words (such as morphology instruction), as well as methods for heightening awareness of new words (such as the Vocabulary Self Selection method).
Given the wide range of authors included within this compendium, it is natural that some differing viewpoints will emerge. For instance, although the word "predict" is used by Shane Templeton as a prime example of a word which can generate a fruitful morphology session in the classroom (page 133), Michael Graves, in his discussion of prefix instruction 50 pages earlier, specifically notes that words such as "predict" are not sufficiently transparent and should be excluded from morphology discussions (page 83). Nevertheless, such differing positions are perfectly reasonable and are certainly welcome in the present book, allowing teachers to make informed decisions, choosing varying methods and strategies as appropriate for their particular students.
The one fault which I have found in this book is that the authors fail to take their vocabulary acquisition methods one step further, towards the writing process. That is, the overarching concern of virtually every one of the writers is the learning of vocabulary for reading comprehension. While this is certainly a worthy goal, and certainly precedes any effort placed upon developing writing skills, I felt that the research explored here regarding the integration of new vocabulary should have also been exploited to develop strategies which would encourage the students to use the newly acquired words in their writing as well.
Informative for the Non Reading TeacherReview Date: 2006-03-19
I started by skipping through the chapters that I thought applied to me, but ended up reading all of the chapters and finding use for all of the information.
I shared this with collegues who ended up buying their own copies!
Enhanced with illustrative classroom examplesReview Date: 2004-07-17
Great help for teachers who need to design a vocab curriculumReview Date: 2006-09-14
As another teacher suggested, this book is not full of teaching activities, lesson plans, or word lists. (If you want that kind of book, you might try The Vocabulary Teacher's Book of Lists.) It is, however, full of big-picture facts and credible answers to important questions. It gave me confidence in my approach and helped me make many decisions. It also helped me plan teacher training.
If you are teaching in a traditional classroom setting with an established curriculum and an established set of practices, this book will probably not change the way you teach very much (although it might be interesting). However, if you are making larger-scale decisions about your vocabulary program, this book is a wonderful resource.

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Tell your friends!Review Date: 2001-05-04
Like Being A Fly On The WallReview Date: 2001-04-19
Easy to Come Back to...Review Date: 2000-09-15
Lively and fascinating conversationsReview Date: 2000-06-20
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The Trimates another brilliant Sy Montgomery workReview Date: 2007-06-01
A heart-touching experience.Review Date: 2002-11-26
ExcellentReview Date: 2000-06-02
WowReview Date: 1999-04-22

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A Scintillating and Provocative Analysis of How Techology, Organizations, and Ideas Effect Military PlanningReview Date: 2007-03-19
The Army Air Corps between the two world wars has been the subject of considerable historical investigation, and from the standpoint of employing new technologies it was a natural for Moy to consider. It represented a profound transformation, both in terms of a doctrine emphasizing strategic bombardment and flowing from that a reorientation toward the development of the manned strategic bomber. No less important, but certainly not enjoying the same level of scrutiny, was what the Marine Corps did during this same period. During the 1920s and 1930s the Marines developed the tactics and the technologies necessary to undertake amphibious assaults, creating a unique niche for their services that found expansive use in the Pacific Theater in World War II. Moy also notes that while the Army Air Corps relied on high technology to accomplish this mission, the Marines employed more modest technologies--landing craft and tactics emphasizing riflemen--to build a new mission for the Corps. Moy notes that these two organizations might have approached their perceived tasks in a strikingly different manner and reached different solutions, but the approach they took shape because of shared "beliefs, habits, and practices of mind," in other words because of an institutional culture that prompted the leadership to think about the challenges before them in a specific manner (p. 5).
Both the Air Corps and the Marines were searching during this period for legitimacy and therefore chose to emphasize unique capabilities not available elsewhere. In a succinctly argued text, Moy makes the case that as it sought legitimacy each organization pursued decisions that reinforced its ideals about itself. For example, the Army Air Corps believed it was on the cutting edge of technology and it had to pursue futuristic aerial bombardment options. At the same time, the Marines built capabilities around its riflemen, taking a decidedly low-tech approach to amphibious assault. Moy warns that both organizations were captured by their leaders' decisions and found change difficult thereafter. He cautions: "By the time the war came, The Air Corps and Marine Corps were prepared to do little else" (p. 169).
"War Machines: Transforming Technologies in the U.S. Military, 1920-1940" is a superb discussion of the interplay of technology, ideas, and organizations. It is a welcome addition to the literature of the twentieth century America military experience.
An Valuable Pair of Case StudiesReview Date: 2004-08-31
Moy is also a graceful and efficient writer. His argument flows smoothly, and--even when deeply immersed in details--he never loses sight of the point those details are intended to reinforce. The result is a book that can be read with profit *and* enjoyment by historians, military personnel, engineers, or anyone else with a serious interest in how new weapons systems are born.
Interesting WorkReview Date: 2006-07-19
The author, Timothy Moy, who is currently an Assistant Professor at the University of New Mexico, received his Ph.D. from the University of California at Berkeley, and this book is an outgrowth of his doctoral dissertation. After an introductory chapter, Moy, a historian of science and technology, devotes four chapters of his ten-chapter book to a roughly chronological examination of the Army Air Corps' development of strategic bombing. He then devotes four chapters to a likewise roughly chronological examination of the Marine Corps' development of amphibious landing craft. Moy concludes with a chapter concerning what he perceives as the military, bureaucratic, and cultural victories won by the Army Air Corps and Marine Corps, and how these victories were manifested in the roles of each service during World War II and in the creation of the independent U.S. Air Force in 1947.
Moy has produced a book that is both well written and researched. He tells his story not from a strictly military history point of view, but also includes the bureaucratic and cultural issues which played such an important role in the process of technological developments. Moy's conclusions certainly appear to be supported by the roles and successes of the Army Air Corps and the Marine Corps during World War II.
Despite these positive points, I do believe that this work has some weaknesses. In both cases, Moy has chosen technological developments which he knows, in advance, were perceived as successful during World War II. I find myself wondering, therefore, if his use of only successful outcomes somewhat biases his analysis of the relationship between these services and technology. From my point of view, he would need to demonstrate examples of failed as well as successful technology to truly make his case. In fact, I believe that examining the failures might be just as useful (if not more useful) than examining the successes.
Though some of the text can be confusing when dealing with the discussion of technological detail and despite my questions regarding Moy's methodology, I do recommend this volume for historians interested in the military, bureaucracy, and science and technology.
A cogent, articulate, astute, and scholarly analysisReview Date: 2001-05-23

A Good ReadReview Date: 2008-11-13
Today I googled the author and discovered that she has a website, [....]
Eureka!Review Date: 2008-09-25
Excellent ResourceReview Date: 2008-09-16
It is wonderful to have a book written by a parent who has been there. Judy lets you know what to expect and how to get through the rough patches. Invaluable.
I would not hesitate in recommending "We Band of Mothers".
Heartbreaking and HopefulReview Date: 2008-08-26
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