Research Books

I am thoroughly satisfied with this book. Despite any descriptions that claim it is useful to civilian leaders I find that unlikely. The author even spends time in the first chapter to describe how very little of its contents are useful to civilian leaders and why.

If you are interested in military leadership it is an excellent book. Though written by an Army Colonel who speaks specifically about Army leadership only it is clearly transferable to other military units.

Small Unit Leadership: A Commonsense ApproachThis book is a no nonsense aproach to leading small units and helps you spot problems before it starts or gets worse. It shows ways of getting the job done.

Written for the small-unit combat leader, Col. Malone's no-nonsense reviews of what inspires and motivates individuals within units, as well as his easy-to-use 4-part typology and checklists for how to deal with individuals and units, are highly-recommended. This will definitely hold a treasured spot on my leadership bookshelf for years to come.

A tiny, little book - but packs alot in there. This little book clearly conveys its messages via very easily understandable examples. Sometimes it is a bit too combat-centric, but for the most part, is applicable to most leadership roles.

The author had a really good opportunity to write a fantastic book-- there are stories about delegation in there that opened my eyes to new possibilities in employee development and the unique relationship between the strategic level (management) and the tactical level (supervisors/NCOs).

Where the book fails are the war stories. The author makes liberal use of war stories in his material that are marginally on topic but I feel do not address the issue of small unit leadership. If anything, the war stories discuss the effects of NCO's and CO's doing NCO work; it doesn't state how to lead either from the position of a Colonel (which I would think equivalent of a VP/GM) or explicitly state his goals for his NCO's (supervisors). I honestly ended up skimming through the first half of the book looking for something useful-- eventually the author does get to the point and the book begins to expand on his thesis; I found the fluff annoying. I personally wouldn't have bought the book alone; I ended up purchasing it as a group deal with the Three Meter Zone.

That having been said the book goes over some very interesting points in how to develop NCO's and team leads; it also goes into the psychology of group mentality briefly and there are some very good insights to be had there.

Now that I've gotten the base information from the book it's sitting in a corner of my bookshelf-- I might pick it up again if I need to correlate information with the Three Meter Zone. This book unfortunately doesn't stand by itself as a good business model-- though realistically, the author hadn't intended this so I can't fault him for it.

I am always looking for what I think is the best sales book to recommend. This is the book for B2B sales this year. A very high sales performer, Bill Stinnett has really hit the mark with this book. If you coupled the strategies and methods of Stinnett with the strategies and tactics used by Bill Freese, (Question Based Selling) you could build the ultimate sales machine in your company. I am just blown away at the thoroughness, quality of process and thought that has gone into this book. When I asked Bill for a review copy he arranged to call me to find out where I was coming from and what I did with the reviews. This gentleman dots the i's and crosses the t's.

Buy it, read it, and keep it on your read often, do not lend bookshelf. Of course if you are content with the status quo, this book will only make you realize how much more there is out there. I am really pumped by Stinnett!

If you want to improve your sales and connect better with your customers, buy this book! Each chapter is full of "aha!" insights that will enhance your understanding of your customer's needs.

Stinnett is an apostle of the "diagnostic approach" to selling, in which the seller undertakes a process of discovery to identify what results the customer is trying to achieve. The focus is always on the customer--his motive, the urgency of reaching the objective, the consequences of doing nothing and remaining where he is, the expected payback from attaining the objective, the resources the customer has available to devote to the effort, and the risks he will face in moving in a new direction. These "Action Drivers," Stinnett explains, govern and control just about every buying decision. If a sale falls through, chances are that one of these "Action Drivers" was missing.

In the first half of the "Think Like Your Customer," Stinnett analyzes how buyers evaluate their options and assess risk. Weeks after reading the book, I still open it up and turn to the chart on page 49, where Stinnett lists the eight major types of value your customer may be attempting to derive from a relationship with you and your company. They are:

Economic Value (increasing revenue, reducing costs, better utilization of assets)
Emotional Value (need for recognition and security)
Simplicity Value (making the easy choice and reducing headaches)
Relational Value (repaying loyalty and commitment; avoiding potential conflict)
Political and Image Value (looking good to others)
Guidance or Advice Value (access to expert advice)
Quality Value (reducing product defects; better service)
Time Value (shorten time to market; free up time for other things)

Stinnett points out for each of these denominations of value, there is a corresponding denomination of risk. Since value and risk are two sides of the same coin, a seller can increase the perceived value of his offering--and overcome prospects' perennial objections about price, by focusing carefully on the customer's concerns and reducing risk in the areas of value that are important to that particular customer.

In the second half of the book, Stinnett dissects the anatomy of the customer's buying process. Instead of focusing our attention on how we sell, Stinnett says we should concentrate on how the customer buys and--more importantly--what affirmative steps we can take to help the buyer move through each stage of the buying process that the buyer needs to traverse in order to buy from us.

Nothing in "Think Like Your Customer" is startlingly new; rather, Stinnett teaches how we can turn our thinking inside out and look at a transaction from the perspective of the buyer.

This book is well organized and highly readable; the reasoning is persuasive, and the advice is immensely practical. Immediately after reading "Think Like Your Customer," I began to conduct conversations with my clients using the tools and skills Stinnett provides. The difference in the quality of the communication was nothing short of amazing. Buy this book and profit from its wisdom!

When I read books on persuasion, I'm looking for effective tools. One of the reasons I like this book is that it has valuable information I don't remember seeing elsewhere.

The chapter on what customers really want is worth far more than the price of the book. It identifies the factors that must exist for a customer to buy from us. And it teaches how to weave key questions about these factors into our informal conversation with the customer.

Another example: The book teaches how to learn what specific results a customer really wants and how to tie that to our product or service. The specific "result" a customer wants may differ greatly from the generic benefits we assume our product or service's features provide.

I've found that using Stinnett's tools to focus even more on how the customer thinks increases sales and the number of satisfied customers.

Bill Stinnett concludes the Introduction to this book with a remarkable statement: "Now let me be clear: I don't take credit for any of these truths [culled from a variety of other sources]. I didn't make them up. They have been there all along, waiting to be observed. My life's work has been to recognize them and organize them in an effort to advance my own career and yours." Stinnett refers to popular sales methodologies which include Strategic Selling®, Solution Selling®, and SPIN Selling®. Whatever the given methodology, its ultimate outcome is an increase in revenue which, Stinnett duly acknowledges, can be accomplished in three ways: maximizing sales velocity, increasing average "deal size" or the "wallet" share, and increasing customer loyalty and satisfaction.

Throughout Stinnett's narrative, his emphasis is on presenting and then explaining "a winning strategy" (actually an aggregate of several strategies) to increase his reader's understanding of how and why customers buy. The chapter titles for Part 1, "Why Customers Buy," correctly indicate how practical his approach is: What Customers Think About, What Customers Really Want, How Customers Perceive Value and Risk, The Cause and Effect of Business Value, and The Value of Customer Relationships. It should be noted that, along the way, Stinnett also offers excellent advice with regard to all manner of "how not to's" and "why nots" when formulating and then implementing what should be a cohesive, comprehensive, and cost-effective game plan to increase revenue.

To me, some of the most valuable material in the book is presented in Chapter 8 as Stinnett explains how to reverse-engineer the buying process. That is, in Stephen Covey's words, "begin with the end in mind." This is a process by which to identify what must happen before a given customer is ready to buy. Previously in Chapter 2, Stinnett introduced what he calls his "Customer Results Model" which involves a process that begins with fully understanding the prospective buyer's current situation. I agree with Stinnett that there is no inherent value (as perceived by customers) in the solution offered by a given product or service unless it will achieve the prospective buyer's desired outcomes or results. As the former CEO of Home Depot once observed, people don't buy a quarter-inch drill; they buy quarter-inch holes. In this context, the quarter-inch drill fills a gap between a current, often an urgent need and filling it.

One of this book's several reader-friendly devices is the isolation of key points presented in bold face. This facilitates and accelerates frequent review of those points later. For example:

"It's a lot easier to sell somebody something if it's positioned as a way to help them achieve a goal or an objective that they already want to achieve." (Page 15)

" Far more critical than what is valuable and important to your customer is why it is valuable and important to them." (Page 65)

"A deep, meaningful, high-trust relationship with a client who has no business disparity [i.e. compelling need], no motive to take action, or no means to take action even if they did have a motive, equals no sale. It's just a relationship." (Page 105)

"It's not what we do in our sales process, but what the customer does in their buying process, that really matters." (Page 135)

"We should spend 80 percent of our time and effort on the 20 percent of our opportunities that carry a strong urgency, motive, and consequence, because these are the deals that can close." (Page 179)

None of Stinnett's key points is a head-snappy revelation, nor does he make that claim. However, all of them - preferably reviewed in the sequence in which they are presented - offer valuable reminders of where the proper focus and emphasis should be during a high-probability customer's purchase process.

There are dozens of excellent books on the art and science of sales, and this is one of the best.

Well-done!

This is one of the best books on selling I'd read in years. In the software world, hard-sell is dead. Try consultative selling the Bill Stinnet way. I used some of the ideas in the book eg., mapping out the buying process and offering it as as part of an important visual information to the gatekeeper to reach the decision maker - and it works! I have used the concept of getting the buyer to think about destination "C" with us rather than trying to be too focused on the offer in "B". There is also a section on how to qualify a prospect with ideas that are worth committing to memory. A combination of Bill's ideas and my experience has turned many of my well qualified prospects into paying customers today.

If you are a career saleperson then this one is definitely for you.

I read this book in just a few days. It prompted me to give myself a breast exam and low and behold I found a lump.
Turns out I had developed a cancerous tumor but caught it in the early stages. This book changed my life in sooo many ways

The book was well-written and interesting for the most part, but I think its conclusions misrepresent the contribution of Herceptin to the battle against breast cancer. Post-marketing studies have shown that Herceptin is not the wonder drug it was hoped to be. The book downplays the cardiac side-effects which are both more common and more serious than Bazell lets on. Nothing has changed in the battle against cancer. Despite the entry of this new weapon into the arsenal of oncologists, the quest to defeat cancer is still (to mix my metaphors) more like sticking boards in the sand to hold back the tide than building a sea wall.

I had to read this book for my Biotechnology class and although I am close to failing it I found Her-2 to be pretty exciting book.
Her-2 by Bazell and King is about breast cancer, however, it reveals many other interesting things about the drug industry and how progress is made in the medical research field. There are different stories and view points and the authors have succesfully managed to combine all this into a book that both teaches and thrills us. I recommend this book to everyone who wants to learn more about breast cancer and about the insights of creating and bringing to the market a revolutionary drug - from selection of the trial patients to the President's office.

I am a newly diagnosed young woman with breast cancer that over express her2/neu. I am considering taking Herceptin for an early stage cancer. I would not have this possible choice were it not for the wonderfuly minds and efforts of the people that created Herceptin. My thanks to Dr. Slamon and Dr. Ullrich! And really mostly, my thanks to the brave women who faced this horrible disease and enrolled in the trials. This book reads like a novel. I couldn't put it down and read it in 1 sitting. It's a thriller! If I had 1 small complaint it would be that it only very lightly touches on the possible side effect of heart damage especially when used in conjunction with Adriamycin, which weighs heavily on my mind. This is a great read for breast cancer patients and anyone who wants to read a great book.

This book gave new light and explored old beliefs about breast cancer. I have never been so impressed by the intellect of such a powerful author as Robert Bazell. Every part of the Her-2 intereasted me and each page left me completely speechless. I would recommend this book everyone willing to explore the idea of an outstandingly facinating book.

As someone who loves to cook, but doesn't have a ton of cooking skills or time, I found this book to be extremely easy to follow and fast. Most of the time put into these recipes is in washing and cutting produce. Every recipe I've tried has been delicious, with a huge range of flavors for every palate: Sesame Ginger Asparagus, Greek Style Scallops, Stuffed Peppers with Feta and Pine Nuts, Brazilian Style Seafood Stew, Quinoa with toasted pecans, fresh thyme, and dried apricots and cranberries, Yummy frittatas, Stirfrys, recipes for chicken, pork, lamb, beef ... Desserts and breads like, Gingerbread or Raspberry & Nectarine Cobbler & so much more.

I love just thumbing through this book just to gather more nutritional tidbits of information, and get inspired for the next meal. The pictures are enough to get to motivated. I also might add that I LOVE that this is a healthy cookbook, but there is nothing "diet" about it: they use butter, cheese, coconut milk, sauces, healthy oils and seeds and nuts, just in proper portions. And it's all about variety of flavors, textures, colors and the foods you regularly eat.

For anyone wanting to add delicious and good for you food to their plates BUY THIS BOOK! I'm buying a bunch of copies as gifts!

I got this book based on the positive community reviews I read and I was not disappointed. There are so many recipes in this book that I want to make. The Chunky Tomato-Vegetable Sauce on page 109 was absolutely yummy! It is now my husband's favorite pasta sauce! I thoroughly enjoyed the Vegetable Chili recipe on page 185. And everyone loved the Shrimp Curry with Asparagus and Snap Peas on page 94. In addition to the great recipes, the book has great informational sections on recommended portion sizes for the average adult (which is really important re-learning that I have had to do) as well as really important background data behind the science of the diet recommendations (look for this in the back starting on page 286). This is now my favorite cookbook and the first cookbook I consult when I am looking for ideas for what to make for dinner! I have enthusiastically recommended this book to both family members and friends!

I'm on Day 6 of a 30-day vegan challenge (just diet, not lifestyle). I just got this book last week and the timing was perfect. It has dozens of gourmet-tasting but easy recipes that are either vegan or easily converted--vegetable recipes, soups, salads, grains, and even some desserts.

Most of the recipes focus on plant foods (which is the whole point of "the new American plate"). The grains recipes often rely on intact grains, which I prefer over flours. The recipes are pretty simple but contain yummy combos I would never have done on my own, like quinoa with peas and sage, or roasted parsnips with sweet potatoes and apples.

The book has a nice layout, a thorough index, and photography that makes me drool (yes, over vegetables). I just wish I could find more books exactly like this one. I'd give it more stars if I could.

I've been cooking healthy for a while, but this is by far the best overall cookbook (healthy or not) I have come across. Everything I tried has been great. Even my picky daughter has bought a copy and lives by it, so whether you have gourmet tastes or plebeian like my daughter, it is a perfect cookbook.

It amazes me that the best healthy eating cookbook is also the best cookbook for modern American cuisine. My fiance bought this book about a year ago and I am consistently impressed by the variety and taste of the food contained within (it also helps that she is wonderful). My personal favorite: the couscous with raisin, apricot and ground beef.

Most of the comments there already says all - it's definitely a mega weapon in sales manager hands, what author gives, and book can be read and re-read again, there are lot of examples, situations analyzed - just great.
Just one thing I wanted specially note: THANK YOU, to author, who were the first (at least I saw), who explained how to react on the answer: Yeah, buddy all's great with ya offer, but your price is 2 times higher than all other vendors"
Thanks!

I have written 3 sales books and I believe Paul Cherry has written as good a book on questioning as I have ever seen. He takes asking questions to a new level and we recommend it to all of our clients. I have read it twice and I plan to read it over and over. If you believe that by asking better questions you will be more effective in selling then this book you have to read. You won't get one idea about a great question you will get 20. We believe that effective selling demands that as sales people we provoke thought when we interact with our customers or prospects and questioning is the best way to do that. Paul Cherry shows you exactly how to ask questions that engender thinking. An absolute terrific sales book.

Very affordable. Quick read. Great help in training new sales people. It's always a challenge to get my sales staff to really connect with customers and close a sale. This simple book helps them figure out what to say, or what to ask.

Finally, a sales guide that gets right to the point. I've read so many of these sales and marketing texts that lead the reader through a series of generalized statement such as "get to understand your clients needs" or "know who buys your products". These are pretty obvious statements in my mind. Of course, getting to know my customer's needs are going to help my business. It only makes sense that I will sell more if people actually need what I am selling. But how do I find out who my customers are, what is really important to them, and most importantly how do I get them to buy from me rather than from my competitors?

Questions That Sell is the answer. This book gives detailed examples of real questions to use to engage a potential client so that you can actually find out what they need, what their current problems with your competitor are, and how willing they would be to buy your product. I particularly liked the sections on how to determine whether the individual talking to you really wants you to phone back tomorrow or if he or she is just trying to let you down easy, how to determine if you are talking to someone who can actually make a buying decision, and ways to move along clients wanting to sit on the fence.

Skillful questioning is a key to high-level selling. This well known truth that caused me to buy this book hoping it would further my knowledge base.

I found it poorly organized and very very hard to read. At the end of the day it wasn't worth the money I spent.

Operation Desert Storm was unique in the annals of American wars. Soldiers were given thorough physical examinations, found "fit for combat", trained to fight, and then sent into a hostile environment with the intention of defeating Saddam Hussein's forces -- thought to be the largest military organizations on the planet. Upon arrival, most U.S. military personnel watched as technology did their jobs. After months of exposure to biological and chemical warfare (and only one hundred hours of ground fighting), most of them returned to civilian life without so much as a token physical exam. Then the consequences (perceived or real) began to emerge as a result of their having been subject to experimental vaccines, radioactive depleted uranium, and rage at the seeming indifference of the American government in general, and the Veteran's Administration in particular. The Unexpected Storm: The Gulf War Legacy is Steven Manchester's vividly recounted and personal story of his experiences before, during, and after the Gulf War, along with stories of friends made and lost, battles anticipated but never fought, and broken promises to a generation of American men and women who answered the call of their country and put themselves in harm's way to advance national policy and security. No 20th century American military studies collection can be considered complete without the inclusion of Steven Manchester's The Unexpected Storm.

Truth is often times stranger than fiction, but rarely revealed in a biography.This book is a "MUST READ"for anyone is interested in the Gulf War.The author tells an excellent story about his experiences and those around him.

"Those who have long enjoyed such privileges as we enjoy, forget in time that men have died to win them." FDR


"The Unexpected Storm" is the story of one soldier's journey from the moment he and a friend made the decision to join the military to the quiet beach where he found peace at last.

Steven Manchester joined the army while still in high school. Later he transferred to the 661st M.P. Company, a National Guard unit out of Massachusetts. Normally the National Guard isn't sent into battle, but Saddam Hussein made life anything but normal in 1991. Sergeant Manchester found himself destined for Iraq, leaving behind a wife to deal with a work-related injury and financial difficulties alone.

He arrived under the most beautiful sky he had ever seen with a little bit of fear, and a heck of a lot of courage and determination. He wasn't fighting for oil as some would have him believe, he was fighting for all the women, children, and men who had suffered under the cruel hand of a sadistic leader. Sergeant Manchester's heart was in the right place.

The long grueling months in the hot desert took its toll. Hours turned to days, days to weeks, and weeks to months. He witnessed children blown apart by landmines, the twisted metal and burned soldiers in the aftermath of technological warfare, and senseless deaths. He dealt with a platoon sergeant who wobbled on the edge of insanity, and he was constantly sick from the inoculations and "preventative medicines" shoved upon him by the US Government. And, though the war was over, Sergeant Manchester still felt as if he were living on borrowed time and dodging the Grim Reaper.

I felt as if I were a ghost shadowing his every step, seeing what he saw, hearing what he heard, and feeling his emotions. I laughed, I cried, I smiled, but above all else I was touched beyond measure. In the end, Sergeant Manchester sacrificed almost everything for his country and the Iraqi people. He returned home to a hero's welcome, but also to a government that shoved him out the door and left him to fight his physical and mental pain on his own. Finding peace within him proved to be a cruel battle in its own right.

I recommend you read "The Unexpected Storm", and then you'll understand why I continue to thank Sergeant Manchester and soldiers like him with every breath I take.

Truth is often times stranger than fiction, but rarely revealed in a biography.This book is a "MUST READ"for anyone is interested in the Gulf War.The author tells an excellent story about his experiences and those around him.

It's not often that I pick up a book about something other than the Vietnam War but I'm so glad I did. The Unexpected Storm: The Gulf War Legacy by Steven Manchester is amazing! It's not that the war was amazing but rather the way the author has depicted it and perhaps amazing is still not the right word to use.

As I opened Chapter One for the first time Steve was talking about being onboard the C-5A Galaxy plane that was taking his National Guard unit off to the Middle East. He wrote candidly of his feelings toward the war and his fellow soldiers. He was open and honest throughout the entire book.

This was the first time the American public watched as members of the National Guard and various Reserve units around the United States were being deployed along with their active duty counterpart troops to serve their country. No it's not the first time units of that nature were deployed but this time was different. Everything was aired on television and the country quickly became aware of the sacrifices our men and women in uniform were making. Many were leaving spouses, children and jobs behind. In some instances both parents of children were being deployed and their children were being left with grandparents or other family members.

Steven's group was no different. Many members of his Military Police (MP) Company from Massachusetts were married and had families. Throughout the chapters he reflected on some of them. He spoke of how he and "his comrades have come to heal their nation from a ghost that has haunted them for two decades: the poltergeist of Vietnam." He wrote of seeing "the after-effects of 41 days of uninterrupted bombing." AND how "The Arabian Desert has been used as a testing ground for every new weapon in the American arsenal." He held nothing back including his feelings and emotions.

The war itself ended on 28 February 1991 but that's when Steve's group was really put to work. However, Steve's war began earlier when he was first injected with the many shots required of the soldiers before they could deploy. They were already getting ill from those shots and the pills they were forced to swallow frequently that were supposed to protect them from various known nerve agents. Now "Steve's body is invaded with its own ghost of torment." He and his fellow soldier's have been "brutally introduced to `The Mystery Illness'" better known to the American public as Persian Gulf Syndrome.

As Steve sat onboard that C-5A he reflected on his life, family, friends, and how he got to that point in his life. He realized he was 23 years old and now responsible for ten other lives in his squad. His wife was being left behind, out of work due to a back injury, to handle everything that he normally did.

He wrote about growing up in a loving household in New England-an area that I'm very familiar with-of his school years, and his best friend. Steve spoke of their very special friendship. His friend wanted to go in the Marine Corps but Steve thought that joining the Army and being trained as an MP would help him in his ultimate goal of working in Law Enforcement. They chose the Army National Guard. He wrote about their Basic Training, the first MP Company they were assigned to, and the company that Steve transferred into that eventually went to Saudi Arabia.

Steve wrote of his parents and siblings. He spoke of his uncle who served in Vietnam and how that war affected him. This author readily shared the love of his life, his girlfriend who became his wife, with his readers. They had a story book romance which went bad in large part due to the after effects of the war.

Steve wrote about finally getting the word that his group was returning home. They attempted to smuggle some souvenirs out. They were on their way to the most glorious homecoming scene in decades in the US. Steve had seen and experienced so much. He wrote "the Army had broken him down....He was affected physically, mentally, emotionally and even spiritually."

The soldiers were whisked through out-processing-nothing like what they went through when they were in-processed. "The Army wasn't even pretending to care. Like their Vietnam War predecessors, Uncle Sam just wanted them off his menial payroll." They soon learned "It was going to be a long fight." This was going to effect his relationship with his wife too.

His book went onto explain what was done to him, how it effected his relationship with his wife, and what he ultimately did. When his wife became pregnant he worried the whole nine months that he would have passed on his illness to his son. Steve spoke of deciding to change jobs and how he came to realize what would make him feel better.

As I said at the beginning this was an amazing book. This is one book that needs to be read in its entirety by everyone. Go through his life with him, journey to a foreign land, and pray for him as he goes. This is truly an inspirational story even though the author has changed the names of the people and units to protect them and wrote it in third person. I highly recommend it.

Excellent -Written in a unique style that was easy to read and it held your attention. Once I started reading, I couldn't put it down. It provided insight as to what a veteran actually had to endure - something most of us simply cannot understand.

A great book and a fantastic tribute to a World War II veteran. What I enjoyed most was that the author also goes to great lengths to show the behind the scenes back round of this american hero. Many books are written about history but this book tells the history of one of the individual soldiers. Anyone who enjoys WWII history would enjoy this. Great reading!

Not only did Kathleen Belfiore Schuman honor the Schuman family with this wonderful tribute to Donald, I felt as though I was experiencing each dramatic occurance first hand. You can only image the countless hours of research that went into writing this book when you see the copies of journals, telegrams, letters, news articles, pictures, etc.

This book captivates you - you won't want to put it down.
This story would make a wonderful family war-time movie with reuniting a family torn apart by vindictiveness and war.

This book is first a tribute to an American WWII hero. It then abruptly switches to a detective story as the author searches for the hero's grave. The author's description of the search is so real, unpretentious, and down to earth that you feel you are there and a member of the family. Kathleen Belfiore Schuman talks to the reader as if she were standing in the room with him.

The book is very well documented. She includes actual scans of the original documents including the terrible telegram telling the family of the loss off their son. There is so much in the way of scans and/or verbatim transcripts that it would make a good reference book if only there were an index.

A family history is hard to write in such a way that it is interesting to outsiders but she pulled it off.

Thank you Kathleen for letting us share this story.

Action, drama - you name it, this book's got it! A storyline that runs a full range of emotions, from sorrow and despair to triumph and joy. A definite must-read for all ages!

This textbook by the eminent scholar Professor Emeritus Harry Gottesfeld has been used in the USA, Europe, and Africa. It remains the best ever textbook on abnormal psychology ever written. I have benefited a lot from having this book.

This textbook helps us all find out about the kinds of mental diseases found in our society. The author, the eminent Professor Harry Gottesfeld, shows us how to master this subject with the greatest of ease.

Professor Gottesfeld's textbook reminds us that the community is an important element in the mental health equation of us all. This is an important contribution to the mental health field.

This text book is one of the best written books in the world on the subject of abnormal psychology. The charm of the book is that it points out that what is "abnormal" changes as the culture changes. It helps you to understand what & why and what will be. This text is really loved by all my students at the university.

I have often wondered about what was abnormal, and how it was defined in capitalsim. Well, this professor, Dr. Gottesfeld, has a thing or two to say regarding the subject. Even my mother loved read the text and loved it. We both learned so much. We recommend this book to all those with an interest in abnormal psychology.

It makes logical sense, when it comes to niche businesses that the key to success is to be first, best, or different. Still, the learning curve for the first in a particular niche is usually very high. Those that follow tend to have an easier go. Being best is wonderful but keeping up with the competition is demanding. Finally, being different allows your business to stand apart from the rest. However, your degree of success will depend entirely upon how well your products or services suit the clients you serve.

Starting a new niche business can sound extremely attractive. Most people assume that if they create a product that those who need it will magically flock to them. Wouldn't that be wonderful?

First, Best or Different specifically looks at niche planning and marketing. Like any business endeavor, planning is often the difference between success and failure. It can't be stressed enough, it is imperative that you not only know what you are getting into when you start your company but also the needs of your customers. Gimmicks will only get you so far, if you have nothing of real value to sell your company will soon go bust.

First, Best or Different is an absolutely excellent book. I first read this book just over a year ago and its helpful insights continue to help me develop great marketing ideas of my own. The topics that are covered are vast and the knowledge provided is in depth but not overwhelming. The structure of the book and short chapters allow for the book to be quickly read and for its knowledge to be passed on quickly. This book is an asset to the thought process of any business person and should be an essential tool in the toolbox of all marketers, from professionals to students. In summary, BUY THIS BOOK! It will make you a better business person.

John Bradley Jackson is the real deal. I've implemented his advice and created a successful niche product. I'll never look at marketing the same way again.

Whether you are an entrepreneur of a small company or an intrapreneur in a big corporation, this book will add value to your pursuits. It provides an extensive coverage of the field of marketing--from the fundamental paradigms to the author's experiences as a marketer.

What I like most about the book is it stays current, especially within the realm of the internet. John's book will be able to elevate or even recreate some of the ideas you currently have.

used as course material in a marketing course, this book has continued my education with the ever changing market today, as i constantly find new ways to apply the learnings into my job as a marketing coordinator.
if you are looking into understanding the complex minds of today's information savvy customers, this book is definitely worth the time to read.
its written in a very direct and easy to read format that most should be able just pick up, and read any specific part that applies to whatever the occasion calls for.

Thoroughly enjoyable! The daily grind and politics of work-life are portrayed here in a very well-written and fun fashion.

Management By Vice is full of razor-sharp, satiric humor. You'll find no boring, longwinded analyses of the characters and the fictitious Company's history, though there is enough exposure of human nature to fill a work psychology manual! I like the way the book stays focused on a series of sprightly, humorous episodes, which show various aspects of interactions between managers and technical staff. I have seen and experienced them in the workplace for many years, so I fully agree that Management By Vice is in every way a true-to-life rendition of what takes place in many companies. The writing style is appealing too with witty, short verses that relect the content of each episode. Management By Vice is head and shoulders above the 1st grade reading primer level of many unrealistic, silly humor books about management and the workplace. The repartee between the characters, such as the managers and technical staff, is also very real and entertaining. What can be done about the less-than-satisfactory management described in The Company? Any bright reader will see this type of management must be replaced for the sake of The Company's survival. In fact, the

Most of the satiritical episodes in CB Don's book entitled " Management by Vice" are quite familiar scenes in both commercial and government settings. "Gettting ahead" at the expense of one's integrity as well as colleagues' future is the only means for some people. Greed often blinds ambitious management. A quick promotion and fat bonouses are the driving forces for these managers. Hence, short-term goals, say 3 to 5 years, are all thay care about at present, regardless of the future of the organization. Cooperation mergers are too common a way to survive and getting ahead than collisons on the highway, and lay-off is only a part of the evolutionary process, in the commercial world, where survival of those who are most vocal, but are deficient in both technical skills and vision, seems to be the rule. I thoroughly enjoyed reading CB Don's book. It is humorous, yet candid. I highly recommend it to the current managers and those who are old enough to drink....

Mr. R. K. MSc., Supervisory Civil Engineer, from Michigan, USA.
I find this to be a most delightful book. If you have ever worked in an office, design or R&D outfit, you can really relate to the adventures portrayed therein. I spent 35 years in the egg-laying part of the duck and found the barbed lampoons a titillating reflection of my own adventures. There's also a pleasant sprinkling of cartoons and verse the summarize each fo the 11 episodes. The heroine survives a cliffhanger for those of you that relish a bit of adventure. It's one of those "once you pick it up, you can't put it down" pieces that are a fast read and leave you satisfied like a good pastrami sandwich. For you managers, the Scots have an appropriate saying, "would some power the great giver give us to see ourselves as others see us". Give it a go!!

Its a sarcastic view of management from the point of R&D scientists. From the point of view of the R&D scientists you get to see some of the underhanded and self serving behavior of incompetent management at the fictional company and how it is tolerated by senior members of management. Unfortunately the book does not explore how "The Company" which was once an R&D powerhouse, got to be in this dysfunctional state. Also the book offers very little hope for dealing with a company in this type of state, short of the company being acquired or getting lucky and having unintended benefits during a passive/aggressive power struggle amongst management. If you were attracted to reading this book by the title "Management by Vice" I would recommend skipping this one and instead read The Below-the-Belt Manager by Eric Broder which I found to be more Humorous than this book.