Research Books

I actually enjoyed reading this book. The author gave several examples of less than lethal weaponry. I highly recommend this book.

Dynamic read by an obviously well read and very concerned former military officer. Deeply philosophical book where a controversial subject is approached with the language of a poet and outlook of a shaman. Morehouse addresses the military industrial complex in a manner far removed from conventional warriors--a must read.

A great book, although technically out of my league. I did enjoy the philosophical approach to the establishment of current global military and indistrial conditions, as well as the fictional introduction of the non-lethal weapons into the battlefield. It was a difficult subject, but the author did a great job of writing it so that all of us could follow the logic and the dream. If you want the world to change its waring ways then this book is a grand start.

I recently listened to the author lecture at a Carmel, California bookstore and was facinated by his intellect and wisdom which seemed to be without limits. To be perfectly honest, he didn't recommend this book himself. He jokingly referred to it as a "technological sleeper" wroght with historical analysis and theory. He even balked at the price. However, I was so intrigued by his manner that I couldn't help myself, I ordered it. It is highly philosophical, theoretical and analytical all in one work. I have no technical background, I'm an artist and school teacher, but I found the book easy to read. It is an inspiring work, especially since it was written by a man who once spent his life as a soldier. Buy this book and catch a hopefull glimpse into the future of conflict resolution, and then do what you can to help make what he says a reality.

After reading Psychic Warrior I felt as if David Morehouse was more then just an author - it was if he was one/all of us (since that bullet could have hit anyone)- and now I'm wanting very much to read "Nonlethal Weapons" because I believe this author has been given quite a gift! Yet at this price very few will ever be able to read it - and if there's anyone out there reading this I need to find a used copy so I can be one of the lucky ones to view Morehouse's thoughts & feelings.

One might wonder how long a book having to do with online advertising strategy will last, considering the rapid pace of change in technology and online rules, but Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci focus on strategies that are not particularly vulnerable to time or tech changes. They take online advertising in the direction of other sophisticated mass media advertising, including targeting specific markets precisely, and using multiple channels and other audience-oriented tactics. With this book's information and abundant real-life examples, marketing and brand managers can create winning plays. getAbstract thinks they will want this valuable tool on their desks so they can build their brands online and do it right.

When I first received the book and skimmed it very quickly, I was initially disappointed. Too much text, lack of "punchlines", and seemed to cover only small number of facets of online advertising.

After reading the book carefully, though, I was impressed. Very detailed coverage of many topics, excellent citations and references to actual studies, and many cases that are discussed in detail.

The book would be an excellent textbook for a course on online advertising. It is not a "how-to" book, with lists of to-do items. Everything is substantiated by pointing to a related (academic or professional) research study. Many discussions reveal things that are not obvious even to seasoned professionals.

In short: Buy the book if you plan to invest the time to actually read the book, and you are interested in understanding in-depth many aspects of online advertising. If you just need a book that can be read quickly and you simply want to follow blindly its instructions, search for something else.

This book is clearly useful, but assumes that you at least have a dedicated marketing person and budget, more often a whole marketing department that manages actual campaigns. Assuming your company is of that size, then if you don't have much experience in online, or in managing campaigns in general, this is a great jumpstart. It can also be a handy reference to give the boss so he understands this "new thing" you're trying to do with online marketing, and why he/she should trust you to spend some money.

The book is highly credible, even though I wouldn't take the time to look up any of the referenced information myself. The information looks to validate assumptions with objective information, not just "this is cool, you should try it." It's not going to necessarily change anything about my online initiatives except the way I justify certain kinds of spending. It's also nice to know I'm not far from the mark where I have drawn my own previous conclusions about the online media.

This is one of the most useful and effective books I've acquired to advance our advertising strategy. I made an effort to log on here to write a review because I was extremely happy with the purchase. Not only is the info in the book useful, but the numerous studies and examples referenced in the book have also been extremely useful in presenting our business case for the strategy this book helped us create. I highly recommend it.

As for recommendation, I have purchased several copies which I have given to agencies I work with. Aside from covering facets of online, the surprise was a series of "futures" by a variety of specialists. Well-done.

I bought this after reading Tarnished by the same authors. They are both riveting page-turners. It really makes you stop and think about corruption in the medical and political worlds (and how that corruption overlaps). I can't wait for another novel by this father and son team.

A must read for everyone.

Southern cooked look at health care,politics,lust and money. Interesting characters blend with twisting plot. Great Read!

What a great read! The characters are well described and very interesting, the story line is complex and riveting and the geographic location is superb.

I enjoyed the insight into the "blood bath" world of crooked politicos and the world of medicine. After this book I have greater respect for the dedication, compassion and sacrifice made by those who choose the medical profession.

Much thanks to the authors. This book should be made into a movie. Who would play Connie?

How do individuals of honesty and integrity slip into the gripping vise of financial greed? Why has our nation's healthcare system descended into a chaotic battle between the forces of personal and corporate gain, and that of compassion? Is our medical system deteriorating? How can ethics and morality be restored? Prescription For Greed answers these questions, as it enlightens its readers about the most serious problems our country must face. Its quality of life, even survival, depend on the issues the authors explore. The book is as excursion into the problems of modern medicine, set within the context of a mainstream novel; an instrument of education, at the same time it entertains. Co-author J. Willis Hurst is a former chariman of the Emory School of Medicine and has been involved in healthcare and teaching for over thirty years. The insight the novel provides is fueled by his passion for his field, as its characters reveal the profession's deepest secrets. His son, co-author Phillip W. Hurst, is an international business consultant. Specializing in behavioral systems analysis, he has a PhD in Psychology, which gives him extraordinary perception as a writer. This knowledgeable team provides a crucial resource for healthcare consumers. You can learn as much as you might in a college course, as you experience a compelling and interesting story. Because the authors live in Atlanta, where the story is set, they are able to add a distinctive regional flavor. The plot surrounds the fictional Dr. Connelly. A leader in medicine and cardiology, he has grounded his proteges in respect and honor for their vocation. When one's situation causes him to be vulnerable to financial temptation, all are affected. They undergo trials and tests of their values, as well as their friendship. Their patients' and their own lives depend on the outcome. The choices they make will altar them forever. Threaded with political intrigue, as well as romance, Prescription For Greed is well worth reading.

The power of the purse may be the most potent tool available to protect the environment. As Marti Barletta makes clear in her book, "prime time" women - those 50-70 - have enough clout to tell companies what to make, not just buy what manufacturers sell, all based on how they spend their money. "Prime Time Women" should make any producer quake: women want cleaner air and water, and as this book shows, they've got the marketplace muscle to get companies to pay attention!

What I loved about this book was that it just exudes respect for customers. Unlike a lot of books in this area, Marti Barletta isn't trying to teach 'tricks' about how to pretend to please women. She's much more serious than that. She's deeply informed, highly thoughtful and utterly determined that no company can really succeed without taking women very, very seriously. And she won't let women be ripped off by anything second-rate. This means that companies that want to win women's business have to take seriously the research she's done and the care and insight she uses to analyze it. There are a lot of "sell stuff to women" books out there that don't respect women at all, but just see them as easy pickings. They're phoney. But this book - and Marti Barletta herself: they're the real deal.

PrimeTime Women is a breeze to read - like sitting around with Ms. Barletta, chatting. And in the room are dozens of fascinating, ready-to-rumble women, chiming in every so often.

The overarching theme of PrimeTime Women really isn't the money they control - it's the fact that they are taking control of their lives. This is a phenomenon unique to Baby Boomers (and a bit older). After fifty is better than before fifty. There has always been a small percentage of women who bloomed in their later years. For Boomers it's become a generational ethos.

The second part of the book is nuts 'n bolts. I was swept away by many of her "word-of-mouth" marketing paradigms. She eschews the cheesy WOM tactics so often used today in favor of real, truly inspired marketing/PR/promotional techniques.

I've always considered Tom Peters the guru of marketing. I bought Barletta 's book because of his comments on the cover -- that PrimeTime Women should be the centerpiece of every marketing/strategic plan. As always, I now agree with him wholeheartedly. This book makes an excellent case about why this is the market to go after, not the youth market. Barletta draws on statistics from the New Strategist, AARP, the U.S. Census Bureau and other organizations, and combines them with her consulting firm's own proprietary research to come up with a true "how to" book, with strategies and tips that companies can put into action right away. I've since bought her other book on marketing to women, and plan to spread her name as the consultant to hire before the competition does.

Those who have already read Marti Barletta's Marketing to Women will welcome this sequel in which she develops in much greater depth her core concepts with regard to the purchasing power of what continues to be "the world's largest market segment." Of special interest to many readers is The GenderTrends(tm) Marketing Model that reveals in her first book why and how women reach different brand purchase decisions. She shares in PrimeTime Women some revealing and valuable new insights from all-new research and DDB Worldwide which will be of substantial value to senior-level executives - including but not limited to those primarily responsible for marketing - in all companies, regardless of their size or nature. Barletta carefully organizes and then presents her material within ten chapters which are divided between two Parts: Understanding PrimeTime Women(tm) and The Field Guide for Marketing to PrimeTime Women(tm), followed by an especially informative appendix which identifies "The Best Resources in the Business."

I presume to offer an admittedly unorthodox suggestion: After reading the Foreword and Introduction, proceed immediately to the final chapter in which Barletta offers an Executive Summary which includes a brief but brilliant explanation of "the seven building blocks" for understanding, reaching, and then increasing share of "the world's largest market segment." My opinion is that reading this final chapter establishes a frame-of-reference and thematic context for absorbing and digesting the material that precedes it. One reviewer's opinion....

As is her custom, Barletta makes brilliant use of a number of reader-friendly devices throughout her narrative that facilitate and expedite reviews later of key passages. They include clusters of bold face items, bullet points, and checklists. For example, in Chapter Seven, "The GenderTrends(tm)Marketing Model Applied to Women, a systematic and simple tool which is designed to achieve three objectives:

"1. structure the complexities of gender differences into an organized view of female gender culture;

2. show how to use the principles of female gender culture to enhance each element in your marketing mix; and

3. apply the resulting insights to the five stages of the consumer's purchase path."

In the same chapter, when examining the purchase decision process, Barletta focuses on the differences between men and women, and, the differences between PrimeTime Women(tm) and younger women. Then in the final chapter, "Notes to the CEO," she briefly discusses the aforementioned "building blocks" and this material offers a value-added benefit to non-CEO readers who are senior-level executives: She provides them with a convincing, research-driven argument to support whatever changes must be made in terms of (a) how their respective organizations view women 50-70 years old, (b) how they position what they offer to them, and most important of all (c) how they nourish and thereby sustain a relationship with them.

How important are relationships to women? As Barletta observes, "Women think that people are the most important and interesting element in life, and they are oriented this way from birth...Women see themselves - and everybody, really--as part of an ensemble company. Their core unit is `we' (sometimes `we two,' sometimes a larger group). They take pride in their caring, consideration, and loyalty to and from others...Women's first instincts are to trust and share, and their mentality is rooted in revealing, not concealing."

While explaining "how to win the hearts, minds, and business of boomer big spenders," Barletta also obliterates a number of misconceptions about female consumers in general and those who are 50-70 years old in particular. Did you already know that women control an estimated 80% of all household spending and the percentage is even high for PrimeTime Women(tm)? Also, that women make 55% of all investment decisions, 55% of all decisions concerning consumer electronics, comprise 60% of all home improvement buyers and make 80% of all home improvement decisions, control more than 60% of new car purchase decisions, and 66% of decisions to purchase computers? With regard to income, between 1990 and 2003, women's inflation-adjusted median income grew 26%, while men's grew only 8%.

"PrimeTime Women are the healthiest, wealthiest, most educated, active, and influential generation of women in history. This is their PrimeTime. And it's your prime marketing opportunity." Because of Marti Barletta, that "window" of opportunity is rapidly closing. What are you waiting for?

The book was delivered on time and the quality of the book is great.

This was by far the most useful resource that I found for my dissertation proposal. Maxwell's writing is clear, smart, and informative. The sample proposal in the back of the book was extremely useful as well.

Having acquired a veritable library of qualitative methods books and journal articles, I still felt like I was floundering. This book gave me not only a new and more valuable way of thinking about what I was doing, but a step-by-step action guide, practical, practicable, and with a depth (both explicated and in specific references) that makes me much more confident about eventual orals. Short and extremely sweet!

This is the best book I have found that describes, in simple easy to read language, how to design qualitative research. I enjoyed reading it. The exercises included throughout the book facilitated my learning. I highly recommend it!

This brief, thorough, and engaging introduction to qualitative research design has no equal. Maxwell avoids the superficial and confused paradigm discussions that so many qualitative authors engage in. He takes a pragmatic and rigorous approach that builds on the potential strengths of qualitative research while promoting well-accepted principles of scientific validity and integrity.

The chapter on validity is especially noteworthy, recognizing that "Validity is a goal not a product; it is never something that can be proven or taken for granted" and that "Validity is also relative: It has to be assessed in relationship to the purposes and circumstances of the research, rather than being a context-independent property of methods or conclusions. Finally validity threats are made implausible by evidence not methods; methods are only a way of getting evidence that can help you rule out these threats." Amen.

There are not many books which treat comprehensively the period of 1899-1941 i.e. from Boer War till Fall of France. Especially books which consider with some length with russo-japanese or Balkan Wars.
Besides book is very good written with good flaw - you won't get bored.
Citino is also author of many more books - and all of them are of very good standard.
"The quest for decesive victory" is of course not definitive history but a starter - but very good starter. You won't regret buying it.

Robert Citino starts with a problem: from the middle of the 19th century, decisive battles, so common in the Napoleonic Wars, suddenly disappear. Although battles were still fought and won, they became increasingly sterile, deciding little. He shows that this had more to do with command, control and communication (C3) than increasing firepower or any imagined superiority of defense over attack. He then takes us through the campaigns of the early 20th century to see how the problem (and solutions) evolved. In the process, he gives us excellent operational histories of many little-known wars, such as the Russo-Japanese (1904-05) and Balkan (1912-13) wars, as well World War 1. This alone would make the book a "must-buy" for me. However, this is just a way to his goal of showing how battles once again became "decisive". His discussion of the inter-war period, which has been analyzed ad nauseum, still finds some new things to say. In particular, he shows how the radio was more important than the tank to Blitzkrieg. He winds up with the opening battles of world war 2, where mobility and decisiveness were restored to the battlefield.

Dr Citino's newest book is a must read for anyone interested in expanding their knowledge of modern military history. I anticipated this books publication for over a year and was not disappointed. The focus of the Quest For Decisive Victory is the evolution of tactics and strategy to deal with the innovations in technology and the changing battlefield. From the rise of the "invisible battlefield" due to smokeless powder in the Boer War to the simple introduction of the wireless radio set to the tank intended as a replacement for hand flags as the main form of communication among tank commanders , a weapon system or technical innovation is only as good as the commanding Generals understanding of its capabilities and how best to employ it in war. Dr. Citino Traces this process from 1899-1940 showing how the static stalemate of war first appearing in the Boer War and the Russo Japanese war was finally overcome by the "War of Movement" as practiced and envisioned by Guderian, Rommel, Fuller, and Von Seckt.

Dr.Citino's work is exceptionally well written in describing the roots of combined arms warfare. The first part of the books descrbes the small wars before the outbreak of the First World War. The absence of artillery support made tasks made the infantry's task extremely difficult in the the Boer War and the Russo-Japanese War. Another factor that impeded success was the lack of communications so that the Russian army was able to escape repeatedly from the Japanese pincers. Dr. Citino also analyzes the little known Balkan Wars of 1912-13... This is by far the best book about military thought of the early twentieth century,but Citino could have written more about the Russian and American military thought during this time period. Nevertheless I would highly reccomend this book to anyone interested in military thought and practices.

In Quest for Decisive Victory, Dr. Citino analyzes the progression of warfare from the age of Napoleon to the opening battles of the Second World War. The study consists of the numerous military leaders in the period looking for methods of winning a decisive victory in Napoleonic style despite the great technological advances of the time. Dr. Citino puts to rest the abundance of myths that have risen about the period, especially the military doctrine of all commanders in the opening stages of the First World War. In the period following the end of World War I, Citino is at his best, providing a tremendous amount of information about the great debate of the "interwar period," and the opening battles of World War II, which proved some analyists to be correct in their debates, and others to look like fools. Overall, Dr. Citino's narrative style makes the work enjoyable to read and easy to understand.

A breakthrough new way of thinking!

Meanwhile JIT/Lean can not be implemented for highly variable product offer and variable demand larger than +/- 20% (when smoothing your p-schedule is not feasible anymore), the author describes a new path that can be followed (push-pull). The new 21st century's main objective is to compete - on speed. Reducing the lead times does not stop in manufacturing and the author gives a comprehensible overview how to proceed - including as well the softfactors making things work or fail.

Meanwhile JIT/Lean and the kanban-philosophy aims to reduce waste and the outcome is reduction in lead times and WIP (and improvment of quality), the QRM way targets the reduction of lead time. Many thinking from JIT/Lean can be used as well for QRM as cell manufacturing for flow, lotsize reduction/ setup (SMED) and preventive maintenance (machine availability) etc. Considering JIT/Lean systems are pull-systems, QRM-principles provide a robust framework as well for production systems where the variability of the product scope is broader and the customization is higher. Applying these tecniques will not only reduce your lead-times and increase your quality and service level, but as well simplify and improve your production system (sales and operations planning) and therefore finally improve your service level for deliveries. Reducing WIP goes hand-in-hand with the reduction of lead-times and a therefore a reduction of the binding capital (inventories/ WACC). Rajan Suri will even provide in his books the pitfalls of traditional management accounting and gives you strong arguments how to sell a company wide project to apply this new thinking.

This book is written for beginners as well as for experts in manufacturing and for further insights, the book Factory Physics (Hopp/Spearman) is strongly recomended. Reading and applying Japanese
tecniques as SMED, TPM and ZQC etc, were very useful to me to understand what tools do exist and can be used for QRM as well. Excellent software-packages for QRM are available, but I do strongly recommend to understand the fundamental and basic equations of QRM about manufacturing interactions, before applying this new tecniques (queuing theory etc.) - this will help you to analyse what improvements and where have to be targeted.

Meanwhile SCM-books do not provide the tools to improve operations in many companies, QRM provides you the required knowledge how to trim every single chain element in the supply chain and even provides a simple way to measure the performance of your suppliers (quality, cost and especially the delivery performance). This is the way to go for many companies, whether small or large scale - wherever JIT/Lean can not be applied or the company's culture might not be capable of adopting the Japanese way!

QRM is a manufacturing strategy that focuses on speed throughout the manufacturing process. All efforts are focused on lead-time reduction. Unlike other lean manufacturing clones, QRM distinguishes itself with some unique approaches. While I'm not willing to accept everything the author is pushing, I certainly found some valuable insights.
The author does an excellent job of explaining the concepts, providing enough detail and examples to ensure the reader does not go away confused.
I thought this was a really good book and would recommend it to anyone involved in manufacturing, but even more so to anyone involved with engineer-to-order or make-to-order manufacturing.

This book was great! I couldn't put it down. The author is able to pull together the best of Lean, Kanban, JIT etc... and apply them in a methodology that truly works for a diverse manufacturing plant. We make hundreds if not thousands of different products, some only once and some are repeats but always in small batches. It was really great to read a manufacturing book that will help a plant like ours. Some really great stuff in this book!

As a former manager of strategic planning, now returned to the manufacturing side, I consider this book to be one of the most important I have read over the past several years. What I am seeing in manufacturing is that the cookie cutter products, high tech or not, are moving to either Asia or Mexico. The remaining products are being sold to customers who require a high level of customization on a very short lead time. The author has developed a system to accomplish this. He focuses not just on the nuts and bolts of the shop floor, but also on streamlining the support systems needed to achieve this level of service. If you are in high level manufacturing or corporate management, you need to read this book. If you are at a lower level, you will still be exposed to many ideas which you can incorporate into improving your service, to both internal and external customers, and reducing your lead times. I think it ranks right up there with The Goal as one of the most important business books written in the era of modern manufacturing.

It was hard to put this book down when I first read it. As a manufacturing manager, it almost seemed as if Prof. Suri had spent time in my plant. Most of the topics he addresses in QRM are relevant to the issues I was struggling with. He writes about reducing lead time in all aspects of operations, even product development. His concept of POLCA to create a pull system for low volume, high mix manufacturing is innovative.

I recommend this highly to anyone who is trying to understand a manufacturing operation and how to improve it. It is easy to read and understand with concepts that work.

The book came in promptly and in the condition stated. I had a question about the shipping and the seller responded to my question quickly too! I would buy from this seller again

I could not have been happier with the quick service and the quality product. Great job.

This book was written to be understood by all. Great reference and learning guide for advanced statistics. Would buy again. Huck! Huck! Huck!

Fantastic book! Full of good advice on how to interpret the usual statistical tests, and on how to critically revise the interpretations of other researchers. It also gives useful insight into analysis techniques and on possible interpretation traps. A must have for the beginner researcher who does not want to overstate the significance of his/her results.

I've said it before, and I will say it again. I hate Statistics! It is not just that statistics originated as a means to classify and rank people according to their perceived social worth. Statistics is still used that way as evidenced by the publication and use of the book The Bell Curve. In comparision to a pure science like Neuroscience and also to mathematics, statistics is a subjective science. Everyone knows that statistics can be manipulated and used to show whatever the researcher wants to show...and it is more prone to abuse then most other hard sciences and math.

Ok, having said that...I had to take a statistics course at the last minute (read that last year) while working on my dissertation, because it was determined I did not have enough measurements classes. This book was required, but it really has not been used as much as the other textbook which is equation-based, but I quickly found that I preferred this book!

This textbook explains how and why statistics are used in all sciences, social sciences, etc. and how they are to be interpreted when seen in a journal. It is very concise...the authors for once are not writing for their peers, they are writing for their audience (which are going to be students, grad students, patient/consumers, etc). The book is written with an eye towards helping the reader understand the reasoning and logic behind using statistics. It is done with minimal decorative writing, and with a sense of humor. It makes use of good examples of both good and bad statistic use in papers and journals, it lambasts those who need lambasting, and it has a sense of humor.

If you have to understand statistics so you can read medical journals, sociology, educational journals, etc. this is the book to get. It is immensely helpful. I will rid my library of all other statistical books, but this one I will keep (since my statistics outside of class will be either on computers or I will do qualitative research!)
Karen Sadler,

Science Education,
University of PIttsburgh

This provides a comprehensive coverage of the subject in an informed manner. It reads like a school textbook on the subject (though this is in no way intended to be a criticism) and has, indeed, been selected by the Department of Education in India for university libraries. It quotes very extensively from the works of Ken Wilber. It is thus particularly useful if you wish to acquaint yourself with the latter's work but, like me, find him not particularly readable.

Dennis Waite, author of Back to the Truth: 5000 years of Advaita

This erudite book is an enjoyable read and answered a lot of questions for me.
No matter what branch of spirituality or religion that you call home, this book covers the essence of it all with great clarity and depth.
Essential for any library, and the clearest book on the seeking, seeker and sought that I have ever read.

This is a practical and comprehensive treatment of various issues involved with the idea of Enlightenment. The author has attempted to remove the mystery and explain the phenomenon of Enlightenment to pave the way for true understanding. This a MUST read for everyone, not just a 'spiritual seeker'.

The subject matter is covered in 10 chapters ('Me' and the 'Other', Suffering, Spiritual Knowledge and its Pursuit, Enlightenment, Liberation, The Guru, Death and After, What should 'I' do ?, Karma, Bhakti an Jnana Marga, God). The Appendix where the author discusses about 'karma', 'nirvikalpa samadhi vs sahaja sthiti (samadhi), meditative techniques is excellent. In the Questions and Answers the author addresses the questions such as outward appearance of a sage, whether the world is an illusion, the inverted asvattha tree of life depicted in Bhagavad Gita 15 th chapter, is very revealing, and helpful.

Here is a selection of paragraphs from the book.

***

page 5

"Symbolic thinking gives him the ability to symbolise and conceptualise 'himself' as a separate entity over and above the body-mind, and the fear of future death and annihilation gives him the incentive and reason to thus conceptualise. And so in his rejection of death, is born the idea of the separate soul or ego, which is considered to have existed as a separate entity even before the birth of that body-mind, and which will survive after its disintegration."

"Enlightenment is defined as the intutive understanding that one is not a separate entity."

Page 12

"Also, the essence of bhakti or devotion, whether in Christianity (the teaching 'Thy will be done') or in Hinduism (self-surrender) implies ultimately, not that there is a separate entity who is perpetually to accept the Lord's will over his own, but rather that there is no separate, autonomous, independent entity apart from God to have any will of his own. Surrender does not mean constantly subjugating or subordinating our will to His, but rather understanding once for all that there is no separate 'we' to have any such separate will."

Page 17

"The 'I' is such a label. It is the label for a particular body-mind complex, and it is mistakenly taken to be a separate entity by itself, over and above, and apart from the body-mind, whose label it is. This is how the fictitious entity is born - this is the genesis of separateness, scientifically explained."

page 25

"'Within' the One Consciousness there are the myriad body-mind units. The 'one' unitary Consciousness operates through the brains of these units, which it uses as instruments of sentience. Thus we are all points of awareness, perception and expression of that One Universal Consciousness."

page 39

"For as long as it is the entity which wishes to eliminate itself, it cannot. And as long as there is any 'wishing' or any question of 'achievement', the entity is involved, and there can be no 'success' in the endeavor. By no amount of mental gymnastics or contortionism can the entity achieve its own dissolution."

"It is only when there is a totally different type of seeing or perception, when there is no 'wish' to change, when there remains no question of 'achievement' or 'success', that it is seen very clearly that there really never was an entity ever."

page 40

"The disappearance of (the illusion of) the entity cannot be 'achieved' because any achieving is done by the entity itself. It can only happen."

page 72

"In fact, it is the self-image that we perceive as the fictitious, illusory, phantom 'me'. The 'me' is thus a mental image which we carry, and is nothing but a conglomerate of past psychological experiences etched in our minds as memory - 'nothing but a bag of edited memories'."

page 90

"In short, developing so-called 'purity' (strange though it may sound) is not a precondition to Enlightenment. In fact, it is the other way around. An unenlightened person can never hope to be really 'pure' - rather, it is Enlightenment alone which can make a person totally 'pure'. This is because the root cause of the 'impurity' is the 'me'. When that disappears, 'purity' naturally follows."

page 134

"The guru cannot therefore grant true knowledge, for true knowledge, by its very bature cannot be given or received. He can only give conceptual knowledge."

page 165

"Enlightenment is an event which is spontaneous, unpredictable, and causeless. Causeless because it cannot be the effect of any specific cause. It it were, then it would have been predictably achieved by invoking that cause. The intuitive understanding which constitutes Enlightenment cannot be learnt or 'had' from another person, however great or illumined. Nor can it be brought about or induced by any particular effort, method or technique. Therefore the only thing to be 'done' is to try and understand the situation intellectually."

page 168

"The question 'Who am I' ? actually consists in bringing ourselves face to face with the fact that there is really no 'I' (as a separate, independent, autonomous entity, apart from the Universal Self). It is rather meant to confront us with the truth that whatever doubts, questions, desires or ideas we may have, since there is in fact no 'I' for whom these questions would have been relevant, that is the point we should rather pay attention to and appreciate (rather than try to address each individual question, doubt, etc.)"

page 170

"Once, the fact, that there is no I is deeply understood, the very realisation that there is nothing to be actively done or achieved, itself gives a tremendous sense of relief and peace, and results in the spontaneous dropping away of all conventional me-based (purposeful) spiritual efforts. Thus, the shedding of me-based efforts occurs before enlightenment, upon the intellectual understanding. Indeed, it is this which creates a suitable environment for Enlightenment to occur, and it is an essential prerequisite, indeed a sine qua non, for the occurrence of Enlightenment."

page 200

"But truly total surrender is not possible for the unenlightened, for total surrender is itself Enlightenment."

page 266

"Sahaja sthiti is nothing spectacular, it is not superconsciousness. It is simple everyday living but without the feeling that one is a separate entity with a separate consciousness."

page 267

"Many people believe that sahaja sthiti cannot be realised without going through active meditative techniqes, However, this is patently wrong. Sahaja sthiti can be realised directly. In fact it is to be realised directly. Active techniques can prove to be a real diversion and distraction, and deepen or strengthen the illusion that one is a separate ego-entity. The only active technique that could be useful is Self-enquiry because this directly attacks (or questions) the root illusion. All other techniques proceed on the assumption that this illusion is reality."

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The great Siddha Jnaneshwar said in his poem Amritanubhav,"There is no bondage or freedom. There is nothing to be attained. There is only the pleasure of expounding." There is also the pleasure of reading wonderful books about enlightenment and Dr. Trasi's The Science of Enlightenment is such a book. Dr. Trasi is able to simply and clearly communicate what enlightenment and liberation are and what they are not. As I flowed through the pages with joy , Dr. Trasi reintroduced me to many old friends such as Ken Wiilber, J. Krishnamurti, Ramana Maharshi, Ramesh Balsekar, and Alan Watts. And I also was intoduced to a few new ones such as Anthony de Mello. Reading the book was like a wonderful meditation of joy, profound insight and direct recogniton. Dr. Trasi, like all great teachers, invites the reader to enter into and experience directly what he is writing about. And, like all good books, I never wanted it to end (It really doesn't). I am going to encourage all of my students to read it. And I hope you do too!

I have read thousands of books about enlightenment. But if I could pick one of them on the basis of clarity,comprehensiveness and scientific objectivity, I would pick Dr. Nitin trasi's The Science of Enlightenment. It attempts to find a scientific basis for consciousness and spirituality and it really delivers. If I were teaching a course on this topic , SE would be the textbook. Dr Trasi has given the world a wonderful gift. If you are looking for a no nonsense contemporary approach to enlightenment , this is it!

While working through my thesis I was required, and also elected, to purchase several books. Johnson's book is by far the easiest to read and puts this sometimes daunting process into a manageable perspective. It's not enough all by itself, but it is a must have addition.

This book is required for a graduate class in special education research. It is a practical and simply-written guide to producing decent research in the field of education. While action research is not as "rigorous" as traditional, scientific research, there are benefits for trying a strategy and measuring results. Whatever we can do to measure what we're doing, and report/share it, is good!

This book will tell you exactly how to conduct an action research project in your school or classroom. It takes you through ever step of the process and describes how reports and papers should be presented. It presents a variety of ideas for data and data collection, and describes how to analyze qualitative data. the most important chapter for me was the chapter that described how to use action research for a thesis or disertation. The author describes what would go into each chapter.

Teachers, administrators, human service personnel are often encouraged to be engaged in action research. However, obtaining a sound, thorough but readable text to assist such professionals in conducting action research has been very difficult. This book fills this void wonderfully. The book lays out the steps of action research, provides practical examples all in a way that is scholastically sound but engaging and interesting reading. No mean feat for any book on research! I would highly recommend this for working practitioners and for guides for students involved in masters and even doctoral projects associated with action research. An excellent resource!!

I bought this book to have a glimpse at what was awaiting me in my upcoming Action Research class for my masters program. I found the samples much better in comparison to the custom book that my program offered for this class. It gives a step by step directions, I know I will have to use it for further classes in my upcoming Doctorate degree. This book is a good place to start if you have no idea of where and how to start your project for research.