Research Books
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Most thought provoking branding book I've ever readReview Date: 2008-07-31
brand aidReview Date: 2008-01-02
The input found in Brand Aid is consistent with this approach and sheds light on the value and power of "the brand". The book is structured in a practical and useful way for any marketer or teacher of the subject. Good work! Jack Cantwell
The Good Brand BookReview Date: 2006-12-24
most helpful marketing book I ever readReview Date: 2003-12-10
Required Reading on Brand ManagementReview Date: 2003-09-20
Even the most basic branding concepts in the early chapters were insightful and deepened my belief in the importance of building strong relationships with customers and employees.
My organization began a branding initiative earlier this year. I now wish I had read "Brand Aid" before we started. This book should become required reading for all business leaders responsible for driving the growth of their organizations.
Thomas J. Miller
Product Marketing, Director
Newport Corporation, Inc.

Used price: $3.84
Collectible price: $25.00

A really excellent read!Review Date: 2005-11-28
A great book to give to othersReview Date: 2005-11-27
I loved it!Review Date: 2005-12-07
A Renewable Success StrategyReview Date: 2005-12-05
Common Sense and Trust Produce Powerful ResultsReview Date: 2005-12-02

Used price: $19.99

An excellent book and resourceReview Date: 2008-07-28
glantz shows genius as usualReview Date: 2008-04-24
Dry and long - but hey, isn't that why we buy it?Review Date: 2007-06-18
OK, nothing's perfect (5 stars means it's as perfect as it could be in our imperfect world), I can tell you one complaint. At one point he claims that command turbulance wasn't that bad even during Barbarossa. He cites statistics. But what I would've needed is some comparison. It's fine to know that less than X% of certain types of commanders were relieved of command, but it would've been nice to read some comparison: how was it with other armies... Without those, the data just hang in the air... (There were a few similar points - it's not much in a book well over 600 pages. So I still give it the 5 stars.)
Red Army at a GlantzReview Date: 2006-06-26
Nearly PerfectReview Date: 2007-06-23
Glantz' book is divided into three parts to tell this story. The first is a chronological discussion of the first 30 months of war, subdivided into the initial period, which covers the war up to the Soviet counteroffensive at Stalingrad and then the second period, which covers the remaining 12 months. This first part of the book not only discusses the conventional view of the war but also clearly exposes the many Soviet operations that have lay hidden in virtual obscurity since war's end. Glantz also does a fine job showing how the Soviet-German war affected the course of WWII in general. Perhaps out of necessity this part of the book is rather concise. In any case it is still eye opening to have the vast number of counterstrokes, counteroffensives and strategic offensives laid out as they are here. As he himself points out, prior histories of the war have led to an almost constant and simplistic portrayal of operations as smooth periods of Wehrmacht offensives in the summer and Soviet offensives in the winter. He also clearly dispels the myth that the Red Army was simply along for the ride after the surprise attack and shows how Stalin and the Stavka repeatedly during the initial period of war attempted to organize counterstrokes as well as full counteroffensives.
Part two of the book is a very thorough look into the force structure of the Soviet army. This section is as comprehensive as one could possible ask for and retain a modicum of readability. Even as such, it is certainly the most difficult section to work through as it is basically a detailed look into how every aspect of the Soviet forces were reorganized from Front down to battalions in some instances. As such is feels at times to be comprised of endless tables of organization. This should not be overstated however, as this type of attention to detail is what most readers of Glantz have come to expect. Furthermore, it is this level of detail that sets him apart from most other widely published WWII historians. He does not simply explain to the reader that a particular type of unit was employed in a particular defensive or offensive action. He thoroughly explains how that type of unit came to be and gives the prior organization of similar units and why they failed to work.
Part three is a thorough analysis of the leaders of the Red Army and those that they led. The first subsection is broken up primarily into mini biographies of every major general, commanding every Front, Army, and Corps and all of their variants. It does so and gives a very interesting breakdown and percentages by year of the surviving and thriving general staff as well as command failures and traitors. Glantz then gives a very enlightening look into the soviet soldiers; who they were (ethnicity and gender are investigated here) how they survived, why they fought and what methods were used to keep them toeing the line, particularly after the hideous and demoralizing losses of the first six months. This section is probably the most readable of the three and is a very well written look into the human aspects of the war.
Finally, Glantz has once again written a history of the Soviet-German war that is groundbreaking, to say the least. Using sources that only he seems to be able to gain access to, he has delved more comprehensively into the factors that allowed the Red Army to first survive and eventually defeat Hitler's Wehrmacht, than anyone else before him. Yes, this volume reads quite dryly at times and the tables of organization can seem daunting but it must clearly be understood from the beginning that this is not a book for the casual history reader by any stretch. This book is meant for the dedicated historian of the Soviet-German war-those who need more than a basic overview of the military operations and geopolitical ramifications of the war. With all that said the only weakness that this book has are some instances of sloppy writing and subsequent poor editing. At times-particularly in Part I-this poor editing is truly frustrating and frequent. For the most part though, this is never more than a minor irritation. As a whole Glantz can, once again, be said to be the undisputed master of Soviet-German war history.

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Foaling Manual - Excellent bookReview Date: 2008-05-08
Excellent in-depth common sense advice.Review Date: 1999-09-06
Clear, reassuring information.Review Date: 2001-01-02
Very informative and easy to read.Review Date: 2001-11-22
Excellent, easy to read, common sense approachReview Date: 1999-07-26

Used price: $34.44

A Genuinely Practical Guide to Grounded TheoryReview Date: 2008-11-08
I would strongly recommend this as a "how to" book for those desiring to employ the disciplined and rigourous approach to grounded theory, without giving up on the creative process.
My only negative on this book is the quality of the binding. For $40+, I am disappointed that the pages are starting to fall out. However, that is probably because I am using it a lot:)
MUST HAVEReview Date: 2007-12-12
Can't wait for her next book for my collection!!!
Wow!Review Date: 2007-04-04
Excellent core reading for Qualitative ResearchersReview Date: 2007-03-11
A 'how to guide' and much more!Review Date: 2007-05-17

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Disturbing and still extremely relevant.Review Date: 2002-10-01
A very well-timed book in view of current events.
The book also examines the circumstances surrounding the reasons why the Gulf War was so abruptly terminated. Some arguing that the coalition might have collapsed if any further advances had been made into Iraq, others of the opinion that such allied actions would have forced the use of Iraq weapons of mass destruction. Other opinions leave the matter open to some debate.
Although a military defeat for Iraq, it was a conflict that did not remove the Iraqi dictator's regime from power. We now face the inevitable consequences and the world is in a turmoil as to how to approach the present situation.
The contents of this book are disturbing. The weapons of mass destruction available are examined in some detail together with the effects that the delivery of these weapons could have on the military or the civilian populace. One cannot but remain convinced that this matter is as dangerous and significant now as it was at the time of the Gulf War. Recommended read.
Great Book, though I dont agree with its main PremiseReview Date: 2001-06-03
"The mother of all books on the Gulf War"Review Date: 1999-04-30
"'As long as we accept the arguments of Bush and his colleagues as they struggle to explain their stated reasons for ending the war,' writes Mr. Haselkorn,'it will be impossible not to conclude that the president was either dangerously out of touch with the events at the close of the war or was simply acting irrationally. It is far better to believe that he and his cohorts are simply less than truthful.'"
Arnold Beichman in WASHINGTON TIMES, April 18, 1999
An impressive and well written book of relevance beyond IraqReview Date: 1999-08-31
"A Highly readable and extremely valuable book"ÿReview Date: 1999-11-25

Used price: $138.41

A Scientific Trial of OneReview Date: 2008-08-01
First, the editors concisely describe how to go about determining whether or not a treatment suggested for your child is based in science or not. After reading Controversial Therapies, I now have red flags that go up when someone suggests chelation or brush therapy or other therapies based in anecdote. Also I learned to expect specific goals from therapies and not the vague improvements usually promised.
Second, the authors debunk many fad treatments for developmental disorders, but doesn't discount all of them. Instead, the authors teach the reader how to set up a scientific trial of one for your child based on facts. For instance, if your occupational therapist prescribes brush therapy to help overcome a certain behavior, you must define the behavior, measure the behavior without brushing, then measure it with brushing. In my son's case, like the case given in the book, my son's violent behaviors increased after brushing. I have since performed a trial on the effect of small doses of caffeine on his self-stimulatory behaviors (it helped).
This book is an important work in developmental disability literature and I highly recommend it. I also wish you strength, laughter, and success on the way to recovery for your loved one with a disability.
A review of Controversial therapies for developmental disabilitiesReview Date: 2008-06-15
Because of such claims uninformed parents spend a lot of time and money on therapies that have not yet been proven to be effective. This book can help such parents avoid potential dangerous treatments for their children. It's unfortunate that there aren't any laws that prohibit the use of treatments that have not been proven to be effective for the treatment of developmental disabilities. I think that it's unethical to provide such "treatments" and this book advocates for people with developmental disabilities about the truth of bogus therapies.
The book also discussed why applied behavior analysis is an effective treatment compared to the other treatments described. It would have been great if the authors provided more information about the evidence for its efficacy in comparison to other methods. Nevertheless, this is an informative book for educators, parents, students and professionals. I enjoyed this book because I have new ways to articulate many of the fads described and provide rationales why it's not an effective treatment for people with disabilities.
Finally! Finally! Finally!Review Date: 2008-06-05
Great Resource - A must for any parent or professionalReview Date: 2007-10-20
A Must Read for All Behavior AnalystsReview Date: 2006-07-23
I use this text in my ethics course along with Ethics for Behavior Analysts (Bailey & Burch) and find that the combination makes for a great foundation for logical and responsible thinking about important treatment issues in our field.
Jon Bailey
co-author "How to Think Like a Behavior Analyst"

Simply Breath TakingReview Date: 2006-03-14
If you like the FDNY, if you want to know its History, this is the book!Review Date: 2006-01-30
A Wonderful HistoryReview Date: 2004-08-14
So Others Might LiveReview Date: 2004-03-17
Double Buffs delightReview Date: 2004-09-20

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unawareReview Date: 2001-04-02
William Vernon Founder/ CEO VHCWORLDWIDE
unawareReview Date: 2001-04-02
William Vernon Founder/ CEO VHCWORLDWIDE
unawareReview Date: 2001-04-02
William Vernon Founder/ CEO VHCWORLDWIDE
unawareReview Date: 2001-04-02
William Vernon Founder/ CEO VHCWORLDWIDE
unawareReview Date: 2001-04-02
William Vernon Founder/ CEO VHCWORLDWIDE


Compelling, must-readReview Date: 2003-04-14
The chapters are absorbing and surprisingly straight-forward for theory, and can be read separately or in sequence. The work is accessible enough for undergraduate students, but rich enough to serve as a valuable addition to the graduate student's bookshelf.
She reaches both Native and non-Native audiences, and concludes her work with indiginizing projects that detail real alternatives to current practices. An investment you will not regret!
A must-read!Review Date: 2007-01-21
Must-readReview Date: 2005-09-22
Important ContributionReview Date: 2006-08-25
Constructing Critical Indigenous Research MethodologiesReview Date: 2003-04-16
The book can strategically be divided into two main sections: the first section explores the contemporary and historical legacy of an imperial tryst between Western scientific, economic, and ideological formations shaping relations with alterity (Chapters 1-5); the second section outlines a radical alternative methodology for conducting research on indigenous peoples and issues (Chapters 6-9). The first chapter reveals the ýEnlightenmentý and positivist threads that weave imperialism, history, writing, and theoretical practices that continue to shape current research and socio-political policies on an international level. Smith states: ýresearch within late-modern and late-colonial conditions continues relentlessly and brings with it a new wave of exploration, discovery, exploitation, and appropriationý (24). Deconstructing the historical legacy of imperial practices is also a call for rewriting and rerighting history with indigenous perspectives. The second chapter outlines the Baconian processes by which Westerners come to view the world as a standing reserve of objects for empirical inquiry, discursive appropriation, and mimetic comportment processes aimed at subjugating and ýcontrollingý nature and indigenous peoples with an intellectual will to power stemming from racist ideologues who trace some form of theoretical lineage back to Bacon, Kant, Hegel, Hume and others. Borrowing from Stuart Hall, this process moves from classification of the world and others, to collapsing images for a convenient system of representation, to presenting a reified model for comparative analysis, and, finally, establishing criteria for hierarchical positionality. Chapter three delves further into deconstructing research, as viewed through imperial eyes, and how this methodology produced a self-perpetuating apparatus comprised of multifarious disciplines for the construction and future survival of colonial ýknowledgeý and all those who invest in these truth regimes that purport to be ýuniversalý, ýneutralý, objectively sound, and constructed on a foundation of ýabsolute certaintyý.
Chapter four and five highlight many instances of how imperial research regimes continue to invest in the discursive and ýscientificý construction, re-presentation, and exploitation of indigenous peoples for profit and social control. The globe has become one large information colony where research is the means to inscribe social and ideological control and Westernized fabrications of history on the backs of indigenous peoples around the world. The most infamous example of how the imperial research regime continues to exist is through scientific projects stemming from private corporate entities mainly subsidized by governments. The Human Genome Diversity Project attempts to subjugate indigenous peoples by mapping and reifying DNA and possessing it as ýintellectual propertyý for future use. The attempt to patent the genetic make-up of the Hagahai people (New Guinea) by the U.S. government is indisputable proof of how these scientific projects threaten the future, autonomy, and human rights of indigenous peoples.
The second part of the book focuses on constructing an indigenous alternative to decolonize indigenous peoples from Western regimes of research based on emergent tribal social issues, practices, and beliefs. The center of this decolonizing project is constructed through Polynesian metaphors of ýspace-timeý. The center of social activity and identity is an archipelago comprised of self-determination in terms of tribal autonomy on a social, economic, and research level, as well as the full participation in inter-tribal and inter-national relations. Healing, decolonization, transformation, and mobilization are the four main ýdirectionsý that frame the spaces of this project. Survival, recovery, and development are the main ýtidesý that connect and transform all directionality of the project. This methodology is intended to transform indigenous peoples from passive objects in Western research to active-participants in an indigenous process of reconfiguring themselves and the world around them. Respect becomes the main affective principle for the survival of indigenous peoples and the project: ýthrough respect, the place of everyone, and everything in the universe is kept in balance and harmonyýthe denial by the West of humanity to indigenous peoples, the denial of citizenship and human rights, the denial of the right to self-determinationýall these demonstrate palpably the enormous lack of respect which has marked the relations of indigenous and non-indigenous peoplesý (120). Without respect, there is no dignity.
Chapter seven outlines a means of articulating such a project to indigenous and non-indigenous peoples and the challenges associated with it. Chapter eight provides a list of current indigenous research projects. Chapter nine provides a case study of the Maori peoples in which the method outlined in chapter six was put into practice. Chapter ten details with the methodological transformation of passive objects to active agents and lists tactics for strengthening and sustaining critical research for decolonizing processes.
Generally, when the researched become researchers, self-determination and healing can take place, communities can create and control research processes and the subsequent naming of the world, and they can define their relationship with others and the environment.
If a critical theroetical/methodological ýflawý or problematic of this decolonial methodology exists, it might come to presence from a post-structural disdain for outlining a process by which people can ýliberateý themselves from Western imperialist research regimes. But then again, post-structural thought is mainly a Western construction and/or response to
'modernity' and its discontents.
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Wow does it feel like this book came through for us. It is quite literally a well structured set-by-step guide at how to look at your brand, dig down into its nitty gritty and focus on building a better brand. The end of each chapter has numerous questions that it wants you to answer. Though not every business can answer all of these, they do force you to take a deeper look into what the heck you are really doing.
Of all the business, marketing, branding, positioning books I have read, this has to top them all.
This book should have far more positive reviews and should be at the top of your list!
Don't believe me? then get it from your local library first as I did. I now have my permanent copy on its way. I will forever reference this book.