Research Books

This book is an excellent tool. It focuses very specifically on effectively creating a business presentation. The tips were valuable to be and I have been creating presentations for several years. It will also be very easy to reference in the future.

This book is about making CONSCIOUS decisions for balancing the story board itself for hard facts, visual, ethical and psychological aspects, politicily correctness etc. but of course doesnt stop there.

The book shows and discusses which elements you need to convey your story and why you use certain presentation technics over others to achieve your goals.

The book is devided in 14 chapters. Each chapter is focused on either

a) How to create or develop your basic story or on
b) How to enhance it

(by using the described technics and its implications and reactons it will provoke).

What makes this book standing out is the careful analyzation of the aspects that came into play when giving an presentation.

That obviously includes the analytical skills itself but also the time and effort to explicitely mention and discuss (dis)advantages of each element.


The carefully chosen presentation samples will be disassembled throughout the book and taken apart into its peaces, analyzed, explained and put back together.

Where required, the example will be (dis)assembled several times to bring the points across.

Its the analysation of those presentations and its aspects to a granular level and putting the gained knowledge into a conscious presentation creation process that make the book so valuable.

Most books tell you just how to use software to make graphics etc. but this book tells you what you have to present to your adience to actually win them over.

The fact that the many aspects are explicitely explained helps you visualize the options you have at your disposal and the reason why you chose one presentation form over another.

While this book focuses on presentations that show off your assets and the art of persuasion. There is also a companion book "In the line of Fire" which focuses more on the defense to hardball questions.

I do also want to recommend a third book - "Dan Roams: Back of the Napkin" which focuses more on the technical aspects of how to find your story, and a strong focus on visualizing it fool prove and providing rock solid hard facts that wont be beaten.

What Jerry*s books does express very well is the fact that giving a presentation is like being an athlet.
You will have to exercise "verbalize" regularly to be in top form when it counts.

Good luck to you !!

Presenting to Win is a terrific book. I got a clear, structured, sensible system to create presentations that will skyrocket the level of mine. I will keep this handy every time. Thanks for sharing your wisdom, Jerry.

We've all sat through presentations that dragged on forever, but led nowhere. What's worse, we've probably even given a few. As the author puts it, "The problem is that no one knows how to tell a story...and no one knows that they don't know how to tell a story."
Author Jerry Weissman boils it down to telling a compelling story. That's easy to say, but hard to do. With this book's guidance, you can become an effective communicator--whether convincing employees of the need to change, persuading prospects that you have the best solution or leading skeptical community groups to support your cause.

Presenting to Win overflows with practical advice on how to engage an audience by telling your story with a focus on what's important to them. You become an `audience advocate' whose concern for your listeners' needs puts them at the heart of your presentation. As Weissman describes it:
"Persuasion is the art of moving your audience from Point A, a place of ignorance, indifference, or even hostility toward your goal...navigating them through an unbroken series of Aha!s...to Point B, a place where they will act as your investors, customers, partners, or advocates, ready to march to your drum."

By following Weissman's detailed roadmap, we can learn how to tell stories that move and motivate our listeners by keeping them engaged from a compelling start to a big finish.

Silicon Valley Presentation Guru

Weissmann's first career was as a Hollywood producer and screenwriter. His friendship with venture capitalist, Ben Rosen, led him to his second career as a presentation guru. In 1988, he launched a business that taught high tech executives to move from feature-laden, techno-speak dissertations to engaging, listener-centric presentations. Yahoo, Intuit, Cisco, Microsoft, and Intel all benefited from his teachings.

The Opening Gambit is Just the Beginning
Weissman offers plenty of real world anecdotes, how-tos, and helpful graphics that convey how to grab and keep your audience. His opening gambit concept typifies his approach. He first offers the rationale, supports it with multiple success stories, and describes a broad range of opening gambits.
To engage an audience, an opening gambit pulls them out of a state of disinterest or suspicion about you and your presentation. Asking questions is one of seven such gambits discussed. In 1993, Scott Cook founder of Intuit (maker of Quicken and QuickBooks) faced a jaded audience of investment bankers. Rather than launch into a feature packed discussion of his new product, he asked two questions:
* How many of you balance your own checkbooks?
* How many enjoy doing it?
After a round of chuckles, he continued, "You're not alone. Millions of people around the world hate balancing their checkbooks. We at Intuit have developed an easy-to-use, inexpensive home finance tool named, Quicken." With this `Aha' moment, Cook was off and running.
Beyond the Opening Gambit--Components of Successful Presentations
Equally insightful chapters on presentation essentials provide a level of detail and clarity that leaves nothing to chance. They include:
* Story development
* Graphic design
* Delivery skills
* Tools
* Q & A techniques
In each case, Weissman

Presenting to Win: A Blueprint Worth Following

Weissman demonstrates that even those of us who aren't naturals can present to win. Learning what he teaches requires significant effort because his approach contains such a broad range of interrelated elements--and includes variations that differ depending on purpose, topic, and audience. Making it easy for our audience is hard for us. But, as Microsoft, Intel, Cisco, Intuit, and Yahoo learned, the effort is well worth it.

Jerry Weissman is one of those rare people who has written an authoritative sounding book about how to present and has the real experience and background to justify every claim he makes.

The book starts with the premise that the presenter must focus on the audience and that he must make them focus on him. He must understand the mental point they are at (Point A) and moves them to Point B. He must understand what is in it for them (WIIFY) and constantly use it as he constructs every slide to walk them to Point B. He must also understand the setting of the audience, and his main points of argument. Finally, he must tie those points together with a flow structure that fits his argument.

That's the first half of the book and as someone who has through some awful presentations, I can only wish reading this book were the equivalent of a driver's license for public speakers.

The back half of the book draws on his background in television and employs standard cinematic techniques to improve the appearance of PowerPoint. It's easy to overlook this part, but it makes a huge difference as well.

I've now had a chance to see people who have used these techniques for years present, and it makes a huge difference. I have also seen someone present in a tough situation using these techniques for the first time. This person is level-headed and not given to fads. His comment? "I wish I had run to Jerry's book ten years earlier."

If you speak in public, this is the one book you have to read, and re-read. It is common sensical, based in fact, and surprisingly intuitive.

I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I am not looking for a magic step-by-step I know everything takes time, but this book is doing a great job explaining practical things to do to create a loyal following. I got turned on to this book by their blog which is amazing...check it out at http://www.churchofthecustomer.com/

Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers. Their authentic ideas allow brands to build trust with customers.

Dr. Karen Mishra
Author, "Trust is Everything: Become the leader others will follow"

I have the original hard cover book and absolutely love it, it is my bible. So I bought this new one to share it. Looks updated but still has all the good stuff in it. This book has amazing ideas and examples that really work when you put them to use.

This book provides all the research needed to help you easily find customer evangelists! It's a great book, I highly recommend it.

This book is a perfect companion for wannabe-evangelists, or simply to understand the mechanisms behind some kind of "marketing" efforts (such as Dallas Mavericks' or O'Reilly Media's) that can be unclear at first.
I suggest it, a great purchase!

It was in great condition and made an excellent gift for my grandmother

I'm surprised by how many reviewers read this book in high school. I think I read it in 8th grade. I also reread it within the last couple of years (over 40 years later). For me this book still had a great impact; I know I never forgot it. Caldwell was a great story teller and the forces at odds in Luke as he travels the road from angry nonbeliever practicing medicine in the Roman World to a man of faith who eventually writes his own gospel is a wonderful journey for the reader. I was pulled into his struggle like I have been in few other books. So the book stayed with me, but the second time I read it, I thought it would make a great movie directed by Martin Scorcese. I remembered his Last Temptation of Christ from the late 70's. I've tried to find a way to contact Scorcese to encourage him to do the movie, but was unsuccessful. If anyone reading this can get through to him, you might suggest it would be a great opportunity for him... (I think Leonardo Decaprio would make a great Luke). Anyway, the book is currently out of print; if somebody would republish it, I'd give it to everyone I know. The used editions have actually gotten a little pricey. But, I encourage everyone to read the book. On many levels, it's a great read. Finally, one of the best and most moving parts of the book is when Luke interviews the Virgin Mary and the Apostle John for his gospel; coming near the end of the book, these episodes raise the book above conventional historical fiction and make it somehow a spiritual reading experiance.

This book is to be read and re-read!!! It contains so much wisdom, insight, and all of it written in such a powerful way.
If you are curious about one of history's most fascinating time periods, this book will definetely enthuse you. It is filled with so many visual descriptions capable of transporting you back in time as you read! I could not put it down
Luke's story is inpiring and Caldwell's treatment is sublime.
GET YOUR HANDS ON IT TODAY!

This book is REALLY awesome. I like how Taylor makes St. Luke ( Lucanus) like a real person instead of some holy guy that you can't relate yourself to. It's full of Israelites, Romans, and Lucanus' quest to find who he is and what God calls him to do. It's truely hard to put down and is a beautiful story. I'm 13 and I reccomend this book to kids my age and up. If you want a really good book to read... this book is for you!

Love this book about the physician, Luke, who wrote the Gospel according to Luke. Fiction, yes, but such an accurate depiction of the human struggle for spiritual relevance and the rebellion of the human soul. The detail and depth of characters, the complex and rewarding plot and the historical accuracy make this one of the finest works ever done by any author, in my opinion. Rarely does reading the last page cause such a sigh of satifaction. I am buying another because I've loaned mine out so often.

In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With women, marketing is all about relationships. "While it's true that women put more emphasis on relationships -- personal and corporate -- than men do, their purchase decisions and response to communications are affected by far more than `relationships.' From word meaning to word-of-mouth referrals, product priorities to Internet usage patterns, women differ from men in many, many marketing dimensions. And, to overlook their complexities would be to undermine the effectiveness of your company's programs." According to Barletta, there are four components of the women's market: earning power ("What's in her wallet?"), high-net worth women ("the ultimate asset-holders"), consumer spending power (the "household chief purchasing officer"), and women in business ("controlling the company checkbook").

A majority of consumers in the U.S. are women. Research indicates that online spending will increase 26% this year to $96 billion. Consumer spending accounts for two-thirds of the economy and women influence 95% and make 85% of all consumer buying decisions; moreover, the majority of corporate purchasing agents and managers are women. Female entrepreneurs account for 70% of new business start-ups. If you are still unconvinced of the upside potential of marketing to women, consider these facts:

* Between 1970 and 1990, the number of women living alone doubled from 7.3 million to 15.3 million and this pattern has continued.

* At least 55% of those online each day are women.

* By the year 2010, women will control 60% of wealth in the U.S.

* College students were responsible for $210 billion in sales in 2002 and 58% of them were female.

* Women purchase more than 50% of the cars and own more than 46% of the homes in the U.S.

* More than half of all business travelers are women.

In Part II of her book, Barletta introduces and then explains what she calls the GenderTrends™Marketing Model, a systematic and simple tool to help her readers understand, reach, and increase their share of the world's largest market -- women. The model is designed to achieve three objectives:

1. "Structure the complexities of the gender differences into an organized view of female [in italics] gender culture."

2. "Show you how gender culture interacts with each of the 12 [in italics] marketing elements [end italics] in the marketing mix."

3. "Apply the resulting insights to the four stages of the consumer's [in italics] purchase path." FYI, the four are activation through market entry, nomination of purchase options to consider, investigation and decision with regard to nominees, and finally, succession (i.e. repeat business and, hopefully, evangelistic loyalty).

Few books fully deliver on the promises stated or implied in their subtitle. Barletta's book is the commendable exception. She offers a wealth of information and an abundance of wisdom which will help decision-makers in literally any organization (regardless of size or nature) to understand, reach, and increase their share of "the world's largest market segment." This book provides just about everything you need to do precisely that. What are you waiting for?

This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.

The book was somewhat useful, but her unprofessional pinching, whenever she could fit it in, littering her otherwise helpful work with jabs against males, left me nauseated after every reading.

Following are just a few examples:

page 23 "You realize what this means--rather than women being "Adam's rib," men are actually the derivative model!"

page 26 "Men have no such luck (or no such constraint, depending on how you look at it)..."

page 63 "Married women have a chronic condition (if you'll excuse the analogy)"

page 122 "[Women] don't buy into the competitive "game" that prevails when men are expressing divergent opinions, and because women are less likely to interrupt, hold the floor, or insist on their opinions, they simply won't volunteer as much information."

page 135 "Although I'm sure it's not true in every category, I think it's safe to say that in most categories, women are more pragmatic than men. With less interest in the one-upsmanship of novelty, less interest in the inner workings of tech-mech products, and more time pressures than men, women just want products to work easily and reliably."

page 185 "After the meeting, she said to him, 'I was interested to note that you're meeting and greeting--just not with any of the women.' His response? 'Oh, were there women there?' She laughed and said, 'Sure there were. There were 15 or 20 of them.' Apparently, something in his internal software was registering the women in the room as 'background noise.'"

page 199 "Women are marksmen, not cowboys." (women are markspeople, if anything; not marksmen; but how is that a comparison anyway? marksmen and cowboys, marksmen and cowboys.)

page 193 "A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or, 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy. I call these 'credibility displays,' because they remind me a little of a peacock who's very proud of his tail feathers. Don't get me wrong--this is the right thing to do in male gender culture." (please tell me I'm the only man who finds this patronizing)

Do read the book though, if you can stomach all the carp. It will prove enlightening every few dozen pages.

As a consumer group, women represent an enormous opportunity, but chances are your company is missing out on them. Author Martha Barletta says most marketers fail to capitalize on this lucrative market. They don't realize its potential or understand fundamental gender differences. As a result, their marketing fails to communicate with women, let alone persuade them. Barletta, a consultant specializing in marketing to women consumers, offers a book heavy on theory and long on detail. Except for a few examples of how ads are executed, the book lacks case studies that would bring these theories to life. Still, Barletta provides good advice on practical applications of these ideas about gender culture. She sheds light on the myths and realities of marketing to women, and provides essays by female experts in the field. What a pity that it all reads like a textbook. Given that, we target this rather educational tome as more appropriate for people who study marketing than for people who do marketing, although thoughtful marketers might still want to take a look

First off, I'm a guy. I found this book had a lot of information that I never knew before. I asked a few women I knew and was suprised that their responses were identical to the information in the book. For example what they liked to see in advertisements and what they said their aspirations were, were identical to what was said in the book. Some of it made no sense to me but it made perfect sense to the women I asked.

I have to say I'm disappointed with the minor male bashing in the book. Some of her male point of views are a bit extreme, for example: "Men, on the other hand, are more likely to hold the view that people are important, but no more important or interesting than current events or new ideas in computer animation, or something more material like cars or cameras." I value my relationships and found this a bit extreme. Do all women think this?

I took off one star for her point of view on men, but other than that this is a good book. If you are marketing to women, this book will give you insight on the subject.

Spycraft: The Secret History of the CIA's Spytechs from Communism to Al-Qaeda Robert Wallace and H. Keith Melton with Henry R. Schlesinger, foreword by George J. Tenet. Dutton, $29.95 (576p) ISBN 978-0-525-94980-0



Robert Wallace and H. Keith Melton wrote Spycraft: The Secret History of the CIA's Spycraft is a great book that depicts the collective historiography of the CIA's Office of Technical Service (OTS) department. Wallace and Melton both have a wealth of information concerning clandestine work in relationship to technology, and its impact on the tradecraft profession globally. The book historically illustrates audio devices, miniature cameras, disguises, codes, and dead drops that are major elements in the profession of national security and espionage. Spycraft covers the epoch of secret intelligence devices from World War II, The Cold War, and Al-Qaeda Terrorism, which is well written for any laymen to discern. I recommend Spycraft: The Secret History of the CIA to academic and public libraries.

I was hoping for a lot with a 5 star amzn rating but unfortunately I only got through half of the book because it failed to meet those expectations. I was hoping for a technical presentation of clandestine affairs. If the author was going to describe a particular stakeout and audio operation I was hoping it would be presented with maps, technical layouts, and diagrams of devices such that the detail would justify another book in this area. What I got was a shallow examination of multiple operations where little information was divulged and most of the drama centered around the departments lack of preparation and eventual overcoming of their technical shortfalls through private industry or industrious tech.
I was hoping to read a book about the technicalities of the operation not a book where i had to flip back and forth to the appendix to look up the abundant acronyms used and where I would go pages just reading about the cia's lack of preparation. occasional stories were interesting but would likely not be new to anyone versed in the subject.

SPYCRAFT is the book, every lay person should read. This book shows that good intelligence work rather than being glamorous, can be a tedious and perilous occupation that involves pain-staking preparation. Intelligence means gathering necessary information for policy makers to make realistic and level-headed decisions. With provided intelligence, policy makers can take steps to prevent disasters from occurring or global conflict from taking place.

While reconnaissance satellites can show what physical movements are taken by nations and NGOs, HUMINT or human intelligence is needed by policy makers to decide if a bluff is being made or deterrence will be required. SPYCRAFT shows how the CIA has used innovation and daring in the gathering and transmitting of HUMINT. The innovation of inventing tools is used for gathering and transmitting of intelligence. The personal risk involved usually doesn't involve gun-play or some melodramatic heroism. Personal risk is about not getting caught and taking personal risk to protect a source or helping an exposed source from deadly reprisal.

Too often, the public sees the Central Intelligence Agency as later day Keystone Kops or Americanized versions of James Bond. Neither stereotype is accurate. SPYCRAFT demonstrates that the people who work at the CIA are everyday Americans who have decided to take up the cause of maintaining the peace by sustaining a professional intelligence organization.

I skimread this book, I admit it. Sections were so dry, I just couldn't deal with it. I needed a good mix of the technical and the real-world.

It broke my heart that so much time and effort was needed to get to a place where our Soviet informants could share info, only to be ruined by Hanssen.

Meantime, I roared at the stories of the agents desperately experimenting with inflatable sex-toy women as possible "doubles" for car passengers who had bailed from a car moments before.... and the stories of what was involved in trying to buy bulk numbers of inflatable person-shaped anythings for experimentation as body doubles. THAT tickled me enormously. The ultimate details of why this double was needed, the misery of what the real human would be doing in the meantime, grim grim stuff. James Bond movies have done us all a big disservice. The real spy world is anything but glamorous stuff.

I am in awe and forever grateful to those who stuck it out to get a few seconds of eavesdropped conversation, a page of forbidden blueprints. Thank you guys. I get what you did, what years you sacrified.

Oh, and, yeah, I will no longer be impressed by people who think it's clever and antidisestablishment to sneak over and hang out in Cuba as tourists, having read the detail of the Cuba prison system. Horrific stuff.

Having read and enjoyed Spycraft, I expected it to garner solid reviews. However, I am quite surprised to see that until now, it's received 100% five-star reviews. I've almost never seen a book reviewed this favorably and I've certainly read better books with more mixed reviews.

Don't get me wrong, Spycraft is a good book. It allows its reader behind a curtain into a world that is typically strictly off-limits. You get to experience the real-world existence of spies living and working secretly behind enemy lines. The book reveals a lot of the technology used by spies, focusing in on listening devices, cameras and communication devices. What stands out is the ingenuity and craftsmanship that goes into the creation of the devices upon which people stake their lives.

While the book is written about spy technology, what I found to be the most surprising from the book was the the amount of time and effort invested in some of the CIA's covert operations. Often times, years are spent establishing credible cover or doing piecemeal research about a target to avoid drawing attention. 100% of some peoples' living patterns are built around an operational necessity that takes up only the smallest percentage their time. It's truly amazing to read about the sacrifices made to achieve an intelligence payoff.

There is a problem, however, the book reads unexpectedly dull. I'm sure this is an outgrowth of the fact that real CIA operatives have to be consummate professionals and not suave, womanizing James Bond-types, but it takes away from the book. I am not implying in any way that anything should be fabricated or embellished to add to the excitement, but instead that the story is inherently exciting and that the writing should have reflected that more even if the author's demeanor is necessarily even-keeled.

A great book, but exciting stories get told in a seemingly Prozac-tamed manner. I recommend this one highly, but it could have been better still.

I have always associated the action of planets in transit with listening to the weather report and imagining myself as a fisherman; does this tide will be the right one to fish? Is this early morning the right moment to go out fishing with my boat? If not, I better go home and watch the storm by the window...and so on!
Despite of not allowing myself of being dependent on "facts", having read this superb work of Robert Hand has let me get wet in better understanding our life cycles' lessons.
"PLANETS IN TRANSIT" sheds heavenly light in this chapter of Astrology.
Both your soul and library should not miss it!
Thank you, Amazon! You're the best.
Cordially,
Andrea Minervini
Buenos Aires, Argentina

A must-have for anyone interested in transits. Hand gives insightful and understandable interpretations for transits of the signs and houses. I only wish he'd write a similar book on Chiron.

PLANETS IN TRANSIT by Robert Hand is THE OPUS reference for both natal aspects and regular transits. I've used this volume so much I am on my third copy. This is the one book I include with each of my new astrology portfolios for new clients.

This book is the bomb. I use it to read descriptions for transits on the go or at home. It's very cohesive and I love that it's printed like a dictionary so that you can thumb straight to a planet in the same way you would if you were looking up something under "A" or "B" in the dictionary.

It also has aspects to the Midheaven and Ascendant! a must-have for any aspiring astrologer...

Had Gotten this Many Years Ago in conjunction with the 2000 Ephemeris Book and A Few Books That Explain The Intricracy of Astrology Reading[Natal Chart Interpretation]. Found this to be more elaborate in regards to each planet 'placement' or transit; however, rather than stick with one point of view, always search for different perspective(s) from different authors. Truth comes from many angles than just one.

Susan

There are many different sources for information to keep you healthy but here it is all in one book. You can avoid cancer and be healthy while doing it

Informative and eye-opening. A new way (to me, anyway) of looking at cancer from an empowering point of view, where one makes choices on how to deal with the disease (if you already have it), or how to avoid it for life. I have put in practice a few ideas of the book, and have given a copy to my mom and sister. Highly recommend the read.

Every person facing any health challenge should read this book, written by the doctor who became the educated patient. It is so easy to read and understand. It clearly defines the link between cancer and diet and gives documented proof of natural diet choices.

I've barely been able to say the word "cancer" aloud since my mother died when I was 14. One of my maternal aunts died 9 years later, and the other has had a malignancy removed. This is the first book about cancer that I've ever had the nerve to read cover-to-cover. In fact, I've re-read it several times in the week that I've owned it. This book is full of real, solid hope for those of us with cancer in our family line and even for those who are already fighting the disease.

Last year I was diagnosed with stage 4 colon cancer with metastasis in the liver and lymphs. I was given several months to live. I've rewritten my prognosis and have stunned the doctors. I am their poster child for recovery... How did I do it?

After enduring three major surgeries, two "near death" experiences, and over $600,000 in medical bills in one year, I have pondered this topic more than most...

This is the missing link as far as I'm concerned. Modern oncology does little to address those things other than standard allopathic treatments. There's so much more!

Buy it for yourself and your loved ones but let me get another dozen or so first... LOL. This is a great book. You need it.

This book was a disappointment. It contained very simple tips that were ridiculously over explained. It spent very little time providing the reader with any substantial assistance. Instead the writer delivered common things the reader should do, such as don't drink to much alcohol or make sure and consume creatine. I also found it very narcissistic. Kennedy used 126 pages to say "I'm better than you because college was easy for me." This is then concluded by a list of grammatical errors made in writing and in speech that he found personally annoying. There is a book called How to Become a Straight-A student that i did find incredibly helpfull. Cal Newport's book uses actual evidence that he obtained by interviewing hundreds of straight A students from colleges around the country. That book saved my college career and i didn't miss a social step because of it. Good luck ~Bryan

Advice or information given in this book may not work for all students?
What may work is worth knowing!
About a 3.9 Star buy!

I'm a sophomore in college when I bought this book. Had only a few good hints I didn't already use. No help what so ever with note taking though, which is why I bought it. He just says to develop your own method. The hints he gave were helpful, some are really just major common sense. The diet was a really nice added chapter since most college students don't think it effects their studies. Overall worth the money for a freshman, a sophomore it would be if it was a little cheaper. Best advice overall was getting to know your professors. I've had plenty of professors change my grade and help out by giving example exams. Just go to their office and treat them like a normal person, well maybe a little more professional for some of you, and if you go once a week I promise you will be getting better grades.

Great how to guide. I bought it for my daughter who will be a Freshman this Fall. Lots of the same things I've been saying (with greater impact coming from someone else other than Mom), plus a whole lot more. Knowledge is power and this guide offers hints from study habits, avoiding weight gain in the dorms, to dealing with roommates - even an appendix on common errors in English! I also appreciated that the proceeds from the sale of the book go to the Boulder Valley Humane Society. Bravo Mr. Kennedy!

Im a high school junior and got this book. I've applied a lot of the tips to my high school life, and my grades are doing a lot better!

I recommend this to anyone in any level of school, from high school and onward.

Spectacular, but not a quick read! If you or someone you know has cancer, then this is a must read. The author did a marvelous job of chronicaling the research path to great discoveries for cancer. Unfortunately, Dr. Folkman passed away last month but after reading this book you will have a better understanding of the legacy of important research he left behind and how it is continuing by the minute

This book is great gives a good understanding of the research community and the search to understand angiogenisis.

This book is a very well done documentary of the trials Dr. Folkman went through to have his ideas on cancer treatment considered. His ideas are now becoming the new approach, offering much needed hope for patients and their families. For anyone interested in cancer, this book is worthwhile.

This book by Robert Cooke is incredible! Mr. Cooke is able to explain to the average layperson the medical concepts of angeiogeneis conceived by the most under-valued person of our time: Dr. Judah Folkman. Dr. Folkman is to cancer what Salk was to Polio! Personally, Dr. Judah Folkman is my hero! A real hero, deserving of the Nobel Prize....and I don't speak lightly. I am a cancer patient that has recently learned that my cancer (thought was beat) has advanced to my lungs. The ONLY therapy for me is in an ANGIOGENESIS drug therapy program for a drug currently in study and labeled as "PI-88." I am just so confident this drug will work. I am the only patient with my type of cancer cell (adenoid cystic carninoma), so I am a little bit more of a lab rat for this program.

God Bless Dr. Folkman and h is incredible perserverance! His story should be a movie----a tale better than SeaBiscuit! He is my SeaBiscuit!

LHH

Chances are someone close to you has succumbed to the ravages of cancer, while you and the medical establishment could only sit by and watch the process reach its inevitable conclusion. The good news is, for nearly 40 years, Dr. Judah Folkman has been pursuing a cure for cancer -- or at least a way to fight tumors more effectively than chemotherapy or radiation -- that only until very recently has garnered serious attention. Dr. Folkman's theory is called angiogenesis, the process by which cancer cells emit an agent which triggers the growth of blood vessels to feed the growth of the cancer itself. For years Dr. Folkman's idea was basically scoffed at as the flailings of an amateur researcher, but Cooke shows how Dr. Folkman has perservered -- while maintaining his brilliant career as a physician -- and eventually, through a slow accumulation of experimental evidence, as well as the discovery of several antiangionesis agents, turned opinion around. Throughout this engaging and fascinating retelling of Folkman's journey, Cooke also provides an eye-opening account of the workings of academia, medical research, and their relationships to those Orwellian biotech companies you keep hearing about. The science is clear and vivid, the battle to defeat cancer inspiring, and the promise of victory -- thankfully, finally -- just around the corner.

Expendable Elite: One Soldier's Journey into Covert Warfare Dr. Mary's Monkey is a book that should capture your attention if, in fact, you care about this nation, the truth and the mystery surrounding the deaths of JFK, Lee Harvey Oswald, and US Navy LCDR William Bruce Pitzer. I know many of those talked about in this book. I know the covert action system that uses compartmentalization, subterfuge and undocumented actions to silence those who would bring the truth to bear on tragic, illegal activities of our government that uses the Mafia, US Army Special Forces and CIA to accomplish what would otherwise be legally impossible. I was one of those trained to kill and terrorize.

Mr. Haslam has written a fantastic book, and one I probably would have never even known about had I not stumbled on a video clip of him on Wim dankbaar's website jfkmurdersolved.com . This man is a wealth of information from the 60's and Oswald and cancer causing monkey viruses. I had a hard time putting the book down and read it in two days. That is UNHEARD of for me to do.

I was amazed when I read Dr Mary's Monkeys. This is honest research and shows just how corrupt scientists and governments can be. It also explained the connection to why JFK was murdered.

An incredible journey.Absolutely Brilliant writing! A book that should be in everyone's home. The millions of children innoculated with the polio vaccine,that were contaminated with monkey virus'. This led to a possible
development of soft tissus in later life,(and possibly AIDS). Even worse after the discovery,was the cover-up by the Government.You can NOT put this book down.The documentation and footnotes,are flawless. The new Orleans Connection,Lee Harvey Oswald,Jim Garrison,the death of President Kennedy,and the homicide of Dr. Mary Sherman,The links to the finest researchers brought to New Orleans to try to keep the secret while trying to find an answer. One of the best and most riveting books I have EVER read!

If you don't want to be challenged, or you want to believe the Warren Commission Report that Lee Harvey Oswald acted alone and unaided in the assassination of JFK, or that New Orleans and the events taking place there played no part in the assassination, don't bother to read Dr Mary's Monkey, for it will disrupt your complacency and demolish your assumptions.

This book is a serious attempt to move into an area of research that is as-yet mostly uncharted with little documentation. And it is no surprise -- most of the people involved are dead -- something happened to them soon after the assassination. One has survived, though; a woman who has created more controversy and discussion than anybody connected to the assassination, save for perhaps Lee Oswald himself.

Judyth Vary Baker, who now resides outside of the US for her own safety, is the witness whose statements pull together this book into a cohesive theory of what might have happened behind the scenes of the assassination. In addition, Haslam is a good writer who uses his own experiences (they create rather eccentric credentials for his passion for his subject-matter) to give us a book that is a real page-turner. An updated and expanded version of his earlier outrageously fascinating book "Mary, Ferrie and the Monkey Virus", which gained a considerable cult following over the years, this edition has photos and documentation galore.