Research Books


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Research Books sorted by Average customer review: high to low .

Research
Applied Linear Statistical Models
Published in Hardcover by McGraw-Hill/Irwin (2004-08-10)
Authors: Michael H Kutner, Christopher J. Nachtsheim, John Neter, and William Li
List price:
New price: $136.65
Used price: $124.95

Average review score:

Excellent
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-02
I was looking for a book that deals with details about regression analysis, simple or multiple, and advanced topics of statistical. I found it!

I recommend to buy this book. It's a excellent book!

Applied Linear Statistical Models

Only stats book I've read cover to cover
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-22
As a PhD student in management, I found this book (5th edition) to have the perfect balance between clarity and rigor. If you are looking for a book that covers both the theory and application of linear regression methods, this is a terrific reference. It is not a light book, in content or weight, so be prepared to work through it slowly. I agree with other reviewers that it is not a book you can jump into without either an intro to stats or a good professor to take you through it (and I had both, which helped a lot). However, the time spent reading this book is well worth it. I read it cover to cover...a first for any math book I've owned (and I've had a lot of math classes...but none of it ever stuck). The chapters present information in layers, and if you still want more detail (for you PhD students in stats and finance), the footnotes are excellent. I bought it as a course text, but I have returned to this book many times. (You will get more out of the book if you are familiar with a little bit of basic matrix algebra.)

The Best Text
Helpful Votes: 0 out of 0 total.
Review Date: 2007-11-30
This textbook is excellent. The examples are clear and are very valuable in connecting the theory to reality. The assigned text for my regression course, Introduction to Regression Modeling by Abraham and Ledolter, is horrible. I ended up using the Neter text to learn the material for the regression course as well as the design of experiment course for which it was assigned. I know I will keep the Applied Statistical Models forever as a highly valuable reference book. I highly recommend it.

Emminetly Readable
Helpful Votes: 0 out of 0 total.
Review Date: 2007-04-07
This book was a required text for my Data Analysis course. I am not a stats person and have had only a rudimentary introduction to the subject, so I was surprised to find that this is a very approachable book. It is A TOME, but only because the authors are so thorough in their explanations. If you have seen hypothesis testing and are comfortable with the normal distribution, you will be able to face this book. If you are not, be aware that the exercises in the first chapter refer to the prerequisite material not covered by the book.

After the introductory chapter, the authors gave just the right amount of theory to explain the topic at hand and give extensive footnotes for further information. Lots of graphs and example software output are included, all very helpful. I found the text to be well-organized, with coverage given to explanation and examples of each topic.

My one complaint with the book is that it included no instruction on how to work with software programs to get the desired results, so if you are entirely new to the area and do not know how to use Statistix (which has a thorough and self-explanatory help system), R, Minitab, and SAS (which do not), going will be rough. One of the other reviewers mentioned a SAS guide. You may need it if your professor does not demonstrate software use in class.

Outstanding Non-Theoretic Linear Models Book, HUGE
Helpful Votes: 1 out of 1 total.
Review Date: 2007-07-15
Second year Ph.D. student in Statistics at Iowa State University

I can't think of a single better non-theoretic linear models book. You need to have at least one semester of undergraduate statistics under your belt to follow this book, but it's useful and readable for everyone else. Undergraduates, graduates, professionals...whoever. Given its non-theoretic approach and extremely clear explanations, it can be read by undergraduates with only a minimal background in statistics, but it is comprehensive enough to be useful to anyone. There is no better linear models reference. The textbook is thick (almost 1400 pages) and covers most linear models topics in great detail including regression, ANOVA, and analysis of covariance. My only disappointment regarding content was the rather slim coverage of random and mixed effects models and GLM's. On a positive note, the book provides excellent coverage of diagnostics and remedial measures, which is very often skimmed over in linear models books. Additionally, it has exceptionally well-written, though fairly brief, coverage of model selection and validation, another topic that is a little lacking in many linear models books.

The explanations and choice of exercises are both well-done. The explanations and examples are both clear and thorough, although I would have definitely preferred to see more graphs. It's the kind of topic where visual illustration greatly increases understanding. Generally, the exercises seem a little bit too easy, especially for graduate students, but they do mix in a few harder problems and they pick good, non-contrived problems.

Whether you want a linear models book for learning purposes or if you just want a reference, this book is an excellent choice.

Research
Beyond "e": 12 Ways Technology is Transforming Sales & Marketing
Published in Hardcover by McGraw-Hill (2001-11-19)
Author: Stephen Diorio
List price: $29.95
New price: $1.99
Used price: $0.36

Average review score:

A Book That Actually Helps
Helpful Votes: 3 out of 3 total.
Review Date: 2002-05-30
In an ocean of business books, Beyond e stands out as a prize catch. Too often, today's "gurus" write books that trumpet their personal accomplishments conveniently leaving out practical applications to specific business category needs. If we want real solutions, the cost raises from a $25 book to $25,000 per day consultation fee. Steve Diorio gives it all away in his book. Beyond e can also be called beyond best practices. He is the one guru I would invite to help my organization apply new technologies to our sales and marketing efforts. Read the book, pick up the phone and give him a call.

A MUST BUY FOR EXECUTIVES
Helpful Votes: 3 out of 4 total.
Review Date: 2002-01-22
Steve Diorio has written a meaty and relevant book about selling technologies. In an age when there is so much E hype and fluff that only serves to confuse, we needed a book that was born from practical, everyday consulting and research in the offices of the best companies. The salient ideas about which Mr. Diorio expounds are absolutely critical for growth and profit. They carry with them an imperative that to ignore the protocols of this newest e technology will lead to peril and a fatal falling behind the power curve.

I read the excellent reviews in which professors recommended Beyond E. They were impressive. But, this book was written for executives and senior managers who have the very life of their corporations in the palm of their hands. It is obvious that Mr. Diorio has spent considerable time with his clients and sweat blood with them to achieve the best e-practices in marketing, promotion and selling.

I believe the book is about stretching the IT and Internet sales budgets so that busineses can grow at an accellerated rate. The book Beyond E is truly futuristic because it clearly outlines what the best companies have been doing and what the leaders of tomorrow (the followers of our leaders today) will be doing in late 2002 and in 2003. The blueprint is drawn up, the creation of dynamic selling technologies has been built, but, sadly, few understand it, and even fewer have actually implemented it. Companies like Dell Computer, IBM, Charles Swab, Amazon and e-Bay are only a few of these futuristic leaders that Mr. Diorio writes about. They "get it". How long will it take others? Mr. Diorio lays out in detail what needs to be done right now.

Mr. Diorio is like a drum major for executives to immediately order "the engineering of sustainable technology innovations into the sales and marketing process", to quote Stve Diorio. The traditional software analysts and programmers in companies are not prepared for the accelerated rate at which customer service and marketing creativity must be coded to stay abreast of changing customer needs and wants.

It is about knowing the mind of the customer and changing systems at every level of the company so there can be real-time change. I got a distinct sense of urgency in reading the book. As a management consultant, I now feel driven to alert my clients that "getting it" is urgently critical. Steve Diorio virtually screams out at us that positive results can be realized only from the implementation right now of dynamic marketing, selling and customer service e-systems.

Mr. Diorio understands how important all of these ideas are in order to create cutting edge business models and viable ways to turn IT chaos into order and opportunity. I am glad I read the book. I've recommended it to many of my clients and colleagues.

FINALLY... someone with substance!
Helpful Votes: 6 out of 6 total.
Review Date: 2001-12-16
Finally a book that doesn't force-feed you candy-coated customer experience stories that are interesting but don't tell us anything we do not already know.

Having read most of the more celebrated sales and marketing books of the last decade, this one actually has some substance behind it. I was thoroughly impressed by the amount of research and experience that stands behind this book. Instead of providing a few nice anecdotal cases about customer-centricity or customer loyalty, this book provides a comprehensive view of how technology is changing sales and marketing practices throughout an organization and across all brands. Most importantly, it provides you with actionable insights into modern sales and marketing best practices.

If you have been as frustrated as I have with the superficiality of recent sales and marketing books, then you should definitely give this one a try.

A marketing book of real substance
Helpful Votes: 7 out of 7 total.
Review Date: 2002-01-04
Having taught a variety of marketing courses at the undergraduate, graduate and executive levels, I am always looking for books that present the ways in which new technology (and the Internet in particular) are affecting market relationships. Often these texts are full of exaggerrated "war stories" or can be easily summarized into a few general points. Steve Diorio's book, in contrast, is current, meaty and well substantiated. He not only provides several examples of recent successes and failures but synthesizes this new information into the age old framework of serving the customer and firm by adding value to both. I highly recommend this book to any marketing professional as well as any professor who wishes to bring their marketing strategy or course content into the 21st century.

Beyond e...goes beyond the e hype
Helpful Votes: 7 out of 7 total.
Review Date: 2001-12-14
Steve Diorio, outlines in 12 ways how technology is transforming the way the customer and the company will interact in the future. He has done an outstanding job of making sense out of all the e hype over the last three years and makes clear what works and what fails as e business becomes more of a digital business strategy. I highly recommend his book to any executive that is thinking about building a sustainable business strategy.

Research
The Bible Exposition Commentary by Warren Wiersbe
Published in CD-ROM by Logos Research Systems (1998-01)
Author: Warren Wiersbe
List price: $49.95

Average review score:

A great Bible commentary!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-12-05
This is a great commentary. In an expository manner, he explains each book of the Bible in detail. Wiersbe gives background information on topics that help make each passage more clear. It is always beside my Bible when I study! I highly recommend it.

Warren Wiersbe Bible Commentary New Testament
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-29
I have found Wiersbe's commentaries very helpful in my study of the New Testament and in particular our recent study of Revelation - the Commentary on Revelation had many very helpful thoughts which I found very useful as I prepared Bible studies for my group.

Must read for every Christian!!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-10
I have not completed reading these books but so far they are exceeding my expectations. Great books for anyone wanting a greater appreciation of the word of GOd and seeking to know him(God) better.

a great commentary in every day language
Helpful Votes: 0 out of 0 total.
Review Date: 2006-11-07
As a Bible college graduate and youth pastor, I could not do without this commentary set. Wiersbe uses everday illustrations and gives a good explanation of the text. However as with many commentators, some difficult passages are skipped.

Extremely Useful
Helpful Votes: 5 out of 5 total.
Review Date: 2005-12-02
I use these all the time in my studies. Wiersbe writes at a level anyone can understand and provides many insights that his years of study and devotion have provided.
I would recommend both volumes to anyone wanting to gain a deeper insight into the New Testament.

Research
Blockbusters : The Five Keys to Developing GREAT New Products
Published in Hardcover by (2002-10-01)
Authors: Gary S. Lynn and Richard R. Reilly
List price: $24.95
New price: $15.86
Used price: $5.91

Average review score:

A Solid "How To" Book
Helpful Votes: 0 out of 0 total.
Review Date: 2006-05-28
Based on conclusive research, the authors teach you how to apply the keys they discovered for radical "blockbuster" products. The research component extended over a decade. Some of the things they found reinforce what one would expect, other finds show assumptions to be inaccurate. For example, having a specific "due date" pushed teams members to find a way to get things done. Positive interpersonal relations among team members, however, was not found to be that significant.

Lynn and Reilly do not advocate "management by walking around." Their research indicates that senior executives who are passionately involved in the day-to-day decisions of bringing a new product to market get the job done, not those who have a passive, casual interest in the team's efforts. Therefore, they say it involves a lot more than just popping in occasionally to see how things are going.

Particularly useful is the discussion they have on creating products so radical that customers don't even know they want them because nothing comparable exists. In such cases, they describe how to be your own customer in bringing such products into being. They cite a couple of examples of people who did so, and because very wealthy.

A Blockbuster in itself!
Helpful Votes: 1 out of 2 total.
Review Date: 2002-10-29
Blockbusters brings home the key elements of bringing a true winner to the market. You will not be surprised at the elements they bring to your attention, but will be pleasantly reminded of the fundamental points that you often forget. Excellent business analogies make the reading not only informative and educational, but also enjoyable. Knowing the problems that some of these larger companies faced and overcome helps put other business problems into perspective. I have already implemented their Dirty Dozen questions into the team plan and I am building the War Room as we speak. I think they have created their own blockbuster and I look forward to further work from these authors

A Must for Product Developers
Helpful Votes: 2 out of 5 total.
Review Date: 2002-12-03
Every year companies spend spend hundreds of thousands and even millions of dollars guessing what it takes to create just one hugely successful product. A large portion of that money could be saved if new product development teams would read Blockbusters and take its message to heart. The real world examples evaluated by Lynn and Reilly include high and low tech "blockbuster" products created by well-funded corporations and a struggling garage start-up. The authors teach five keys to success that are shared by all. Well worth buying and reading thoroughly.

A rare book combining "how-to" with real world examples
Helpful Votes: 3 out of 4 total.
Review Date: 2003-11-20
Blockbusters is one of those rare business books that once you start reading, you just can't stop. I read this book in maybe 2 sittings, because each chapter created a strong curiosity to learn quickly, "what is the next key step." I couldn't wait to finish so I could go into my company and begin implementing some of these steps.

Like most business books, Blockbuster has theory, but backed by solid data and many years of research; however, unlike other business books, it written in a very practical manner, particularly for the working business profressional.

The authors, Drs. Lynn and Reilly, seem to have a very good understanding of what goes on inside companies when teams work together to design and launch new products. In my opinion, they were able to successfully identify the key areas that all business leaders must be aware of if they are to be successful in product launches. The case histories of real product successes, both industrial and consumer, showed me the power of having a solid product development process.

I highly recommend Blockbusters to senior management or anyone that is involved in the new product development process, whether the products are consumer, industrial, or services.

Great for MBA students
Helpful Votes: 3 out of 6 total.
Review Date: 2003-01-07
It is difficult to find a well-written book that addresses the real-world application of New Product Development and "blockbusters" - Drs. Lynn and Reilly solved this problem!

Whilst their work is based on in-depth surveys and an extensive analysis, they convey the success factors to practitioners in an easy-to-read and understandable format. "Bottom-line" information is found here.

My MBA students (New York) are intolerant of all theory and no practical application - they love this book!

Research
CLEP Principles of Management w/ CD-ROM (REA) - The Best Test Prep for (REA Test Preps)
Published in Paperback by Research & Education Association (2005-12-20)
Authors: John R Ogilvie and Susan T Cooper
List price: $34.95
New price: $21.36
Used price: $20.76

Average review score:

A Helpful Resource
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-10
I used this book, along with the Cliffs Notes book for the CLEP Principles of Management exam, and passed the exam after studying for 4 days. If you have any sales/management experience, it will help you with the questions on this exam. The practice exam questions were actually more difficult than the ones on the actual exam.

Let me give a basic rundown
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-02
To all the people who are trying to pass this clep test as badly as I wanted to, here is the truth about this book...

Im a senior student at BU and i've taken so many management classes over the years that I was keeping the MG 301 (this clep) till the end not to waste time and money...

Truth is, I studied this book pretty well and the first thing I can say is that it is quite outdated with the material presented in 2008.

The best way to prepare is to skim over the most important chapters in the book and take the OFFICIAL study guide exam. From the official preparation test you should get a feeling of which notions were not even covered in the REA manual.


All in all I passed with a 54, I got the credit but I wasn't as prepared as I thought i'd be!

Good luck to you all!

This book alone is all you need!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-11-15
This is all I used to study for the Principles of Management CLEP test. I read through the book once, took both practice tests, and then read through the answer explanations for each test. Then I loosely paged through the book a second time and took some notes on what I though was important. I think taking the notes made it all come together. I took the test and got a 73. This book is great and all you will need to pass! I have used the REA books previously for History of the United States I and College Freshman Composition. I did fine on those tests but I had to supplement with other sources. This book is more complete and I was better prepared for this exam in less time. I highly recommend it!

Passed the test!
Helpful Votes: 1 out of 1 total.
Review Date: 2007-08-31
I read this book once through. Took each of the practice tests. This is the only thing I used, and I passed the test. What more can be said.

Take this Exam!!!!
Helpful Votes: 1 out of 2 total.
Review Date: 2007-07-16
I've been in the military for a while now and a lot of the management concepts are very close to what I've learned. I advise anyone, especially GoArmyEd students, to CLEP this class. It's the easiest 3 credits you'll ever receive because you may know it already. There are some of the same concepts in management as PLDC, BNCOC, and other MOS schools, just different lingo. That's where this book came in for me. It helped me translate what I already knew into "civilian language." Passed the exam and now I don't have to spend 12 weeks in the Principles of Management class. Yay!!!!!

Research
Corporate Agility: A Revolutionary New Model for Competing in a Flat World
Published in Kindle Edition by AMACOM (2007-09-12)
Authors: Charles Grantham, Jim Ware, and Cory Williamson
List price: $29.95
New price: $17.79

Average review score:

Telecommuting is officially in!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-13
Good book with good data and good case scenarios. The stuff in this book is really something every company should be looking to doing in the very near future. The title is a bit deceptive. It's more about what just doesn't make sense for a company to spend their money on because of the technology that exists. Telecommuting just has so many benefits for all. It certainly helps being competitive if you aren't "wasting" your money on office space, but it's not the strategy to focus on if you want to be competitive.

A new business model, one that enables businesses to embrace workworld changes on a global scale.
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-07
CORPORATE AGILITY: A REVOLUTIONARY NEW MODEL FOR COMPETING IN A FLAT WORLD tells of a new business model, one that enables businesses to embrace workworld changes on a global scale. Currently most companies are unable to adapt to new methods of doing business, and become crippled by high fixed costs and new competition. CORPORATE AGILITY tells how to break this destructive cycle, offering tried methods by leaders of the Work Design Collaborative and providing a survey of value to any business library.

Diane C. Donovan
California Bookwatch

Resource guide for a changing work place
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-07
Finally there is a book for the Facility Manager, I.T. Guy or H.R. professional looking to prove their point. How often have we heard the words; "That may be a great idea, but what is everyone else doing?" When it comes to leading edge ideas for changing the work place and the way we work, this book provides hard data based on what some of America's top companies are doing now.

Corporate Agility gives us a look into companies such as Hewlett Packard, Sun, IBM and others. It provides detailed analysis of how they are addressing the changing work place environment. How are companies staying connected with an increasingly mobile work force? How are they integrating Gen X, Gen Y & the Millennial workers? How are they reducing costs for work space, real estate and I.T. while increasing productivity and worker satisfaction? In depth case studies provide hard data regarding how different programs impact costs savings, worker productivity and employee satisfaction.

The analysis and case studies also let you key into a network of resources to help with your projects. Furniture systems, architects, designers, real estate brokers and I.T. solutions are all discussed. The Future of Work community is a door to a nearly endless supply of thinkers and practitioners dedicated to solving today's work place issues. Regardless of the size organization you are trying to change, Corporate Agility will provide the ammunition you need to get the project designed, approved and completed.

Drive dramatic change in Real Estate strategy and cost
Helpful Votes: 1 out of 1 total.
Review Date: 2007-12-12
All Real Estate organziations struggle with driving dramatic change in their organizations, whether stemming from the challenges of supporting 4 generations under a single (physical or virtual) roof, dramatically reshaping a portfolio and costs or creating a stragety that aligns with the overall business strategy -- this is THE book for you. It's written with a relevant, direct approach and loaded with practical case studies that can easily be applied to your operations.

How to avoid or overcome "the ideology of comfort and the tyranny of custom"
Helpful Votes: 2 out of 2 total.
Review Date: 2007-12-29

In the Introduction, Charles Grantham, James Ware, and Cory Williamson explain that they assembled a small group of thought leaders from major corporations and collaborated with them when conducting a survey among decision-makers in both labor and management "to discover how new technologies, the changing workforce, and economic globalization were changing how and where people worked, and what those changes meant to the future of work in the so-called Information Economy." The survey responses confirmed what they had only suspected previously: "most businesses had been unable, or unwilling, to adapt their traditional management styles to the new conditions." Various factors resulted in a crippling loss of corporate agility. "These Industrial-Age behemoths are often referred to as corporate dinosaurs, in an effort to describe just how slow and unwieldy they really are - to say nothing of being nearly extinct - and there may be even more truth and insight contained in that image than anyone ever intended."

Grantham, Ware, and Williamson pose an especially interesting question: How can a business evolve from being a dinosaur to a jaguar, and do so in the space of months, not millennia? In this book, they provide their response to it, what they characterize as "a collaborative, strategic approach to management that acknowledges and leverages the growing interdependence of human resources (HR), corporate real estate (CRE), and information technology (IT), a process we call collaborative strategic management." In this volume, they explain to define, develop, and then implement the CSM process, and thus achieve corporate agility. The co-authors organize and present their material within ten chapters and draw upon a collection of wide-ranging, cutting-edge ideas drawn from pilot programs, case studies, and evolving best practices established by members of the Future of Work community. (The co-authors invite you to visit www.thefutureofwork.net/index.html.)

FYI, the quoted phrase in this review's title was formulated by James O'Toole while identifying major barriers to leading change in a book that bears that name. Grantham, Ware, and Williamson have no illusions whatsoever as to the difficulty of defining, developing, and then implementing the CSM process to achieve corporate agility. They realize that many organizations cannot overcome "the ideology of comfort and the tyranny of custom" and will not survive. These are the "dinosaurs" to which they refer. However, other organizations can become agile and thus adapt to rapid, model-shattering changes in the global economy. These are the "jaguars" to which they refer.

To me, it is especially appropriate that the process of defining, developing, and then implementing collaborative strategic management requires organizations to be actively involved in all manner of alliances and mutually beneficial partnerships between and among members of global communities such as Future of Work. This is precisely what Satish Nambisan and Mohanbir Sawhney also have in mind in Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World. They wholeheartedly agree with Grantham, Ware, and Williamson that agility is more, much more than a highly desirable attribute; it is, in fact, a key to organizational survival. Hence the importance of this brilliant book that will be of incalculable value to those planning for or have already embarked upon the perilous and complicated but necessary process of strategically integrating the effective management of real estate, human resources, and technology assets.

And as Charles Grantham, James Ware, and Cory Williamson point out, "It does that in a collaborative fashion that requires a change in decision-making processes and styles from what most organizations rely on today. [Moreover, an agile enterprise organizes itself into three (and only three) levels that center on completion, survival, and renewal." In this context, I assume that "completion" refers to achieving the given objectives, whatever they may be. However, collaborative strategic management is a journey rather than a destination, an on-going process that must be constantly renewed with appropriate modifications. Only then can an organization sustain its agility.

Those who share my high regard for this book are urged to check out Thomas Friedman's The World Is Flat and Competing in a Flat World co-authored by Victor Fung, William Fung, and Yoram (Jerry) Wind as well as The New American Workplace co-authored by James O'Toole and Edward Lawler, O'Toole's aforementioned Leading Change, Henry Chesbrough's Open Business Models, Noel Tichy and Warren Bennis' Judgment, Richard Ogle's Smart World, Frans Johansson's The Medici Effect, James Kilts's Doing What Matters, Dean Spitzer's Transforming Performance Measurement, and Enterprise Architecture As Strategy co-authored by Jeanne W. Ross, Peter Weill, and David Robertson.

Research
Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
Published in Hardcover by Pelican Publishing Company (1997-09)
Author: Gene Del Vecchio
List price: $24.00
New price: $11.75
Used price: $5.60
Collectible price: $50.00

Average review score:

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-30
Creating Ever-Cool is must-read for marketers - especially for anyone marketing to kids.

Entertainment brands are often short-lived. As the title of the book suggests, there are ways to revitalize and sustain the life of a product or brand. Gene Del Vecchio's book gives you practical suggestions on how to do it.

Today's brand stewardship involves not only corporate ID, mission and vision statements, but also creating back stories that help consumers understand the brand in context. Nowhere is this more important than in marketing to children. In his chapter, "Develop Kid-Appealing Products" Gene provides matrices that help marketers create a story line for their products and brands. In cases where a story actually is the product or brand, as with film, video games, books, and many toys, his insights are invaluable.

As a marketing professional and former Ogilvy & Mather Creative Director, I've known Gene Del Vecchio for 20 years. He was the head of planning and research at the Ogilvy & Mather/LA office, and his expertise was often tapped by other Ogilvy offices - especially when a project involved kid marketing. I worked with him on major brands including Microsoft, Mattel, Pacific Bell, and Shell. His thinking played a major role in the development of advertising for the brands we worked on together. Creating Ever-Cool is a rare insight into the thinking of a brilliant marketer.

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

Eeeeever-Cooooool
Helpful Votes: 16 out of 21 total.
Review Date: 2001-01-05
Are you looking for a secret formula to guide your kid focused marketing decisions? Gene Del Vecchio's book - "Creating Ever-Cool A Marketer's Guide to a Kid's Heart" is truly insightful. It is the closest thing to a secret formula that I've come across.

'Ever-Cool' is a book that answers a seemingly simple but actually quite complex question... Why do some brands in the kids marketplace remain the favorites of children year after year - generation after generation. Exactly what gives these brands their staying power? 'Ever-Cool' answers this question in a well written and entertaining style.

The book has 4 sections: 'The Introduction' , 'The Child's Psyche' , 'A Kid's World and Culture' and 'Marketing to a Child's heart'.

In 'The Child's Psyche' section Del Vecchio examines the timeless and underlying needs of childhood. From the differences between girls and boys, to their fears and fantasies.

'A Kid's World and Culture' investigates children in the world today. Their self awareness, shifting family structures, and universal (hopefully) experiences of childhood such as going to school, and living in the neighborhood. The 'Marketing to a Child's heart' section contains lots of advice and suggestions on how to utilize these insights.

I found the concept that there could be 'Kid Psyche Gaps' in the market place to be particularly intriguing. Del Vecchio explains it in the following way: Psyche Gaps are "that part of the child's psyche that is not currently being satisfied by a competitor" (pg. 221.) Clearly identifying what these gaps are and strategically developing a product to fill the gap is very sound marketing.

Another really cool part of this section is the 'Kids' Idea Matrix'. Del Vecchio provides a creative idea development aid that works in the following way: "By forcing our eyes to see relationships, we help our brains consider the ideas that are born from them. This can be accomplished with a system I call Matrixing a simple process of putting various categories of items in front of our eyes, side by side, in a fashion that will help us to easily mix and match them. The items we will force together are those that we have discussed throughout this book." (pg. 185) Del Vecchio essentially is showing us how to use his ideas.

Del Vecchio also briefly covers advertising, setting up a research program, and ethics. All in all I personally have no hesitation in recommending this book. I found it to be highly insightful and an enjoyable read.

Enlightening, entertaining and easy to read!
Helpful Votes: 2 out of 7 total.
Review Date: 1999-01-02
The author not only reveals important and interesting aspects of a child's psyche, but also gives you insights on how to use those aspects to make your products and brands "ever cool".

Outstanding
Helpful Votes: 5 out of 8 total.
Review Date: 2005-07-01
This might be the most useful business book and the best book on kids that I've ever read.

Most business books have just a couple of points, mostly covered in the first chapter, and then drone on to fill the pages with expansions, slight additions, and examples. They should have been articles instead of books.

This book, however, is absolutely brimming with valuable information about the psyche of kids, chapter after chapter. It starts with ever-present needs; moves into fads; gender specific issues; age based issues; etc etc.

It draws on the authors extensive hands on experience at Ogilvy working with kids marketing. And his apparent research on child development and psychology.

This is an excellent, concise but information-packed book on reaching kids for marketers, product developers and even parents!

Secret Weapon for Kid marketing!
Helpful Votes: 6 out of 9 total.
Review Date: 2000-07-21
Short version: Buy this book now, and get it shipped to you overnight!

This book is the secret weapon for anyone who markets to kids or wants to. Gene Del Vecchio manages to make the subject entertaining and engaging while teaching you a pile of indispensible techniques to capture a kid's heart.

Not only does the book teach you how to market products better, it gets you thinking different. Suddenly, you're developing products and strategies with kids in mind, and you understand why certain products are big hits with kids.

Another funny thing about this book...it helps you to understand kids better. For readers with their own kids, this could be the greates value of all.

Research
Descent: The Heroic Discovery of the Abyss
Published in Hardcover by Pantheon (2005-04-12)
Author: Brad Matsen
List price: $25.00
New price: $3.35
Used price: $1.32

Average review score:

Undersea Adventure
Helpful Votes: 1 out of 2 total.
Review Date: 2005-09-30
Brad Matsen is an excellent historian. Not only is Matsen' book a first rate adventure story about Beebe and Barton's explorations in the Bathysphere but he gives historical prospective on the times they lived in, including the influence of the media and the politics of science and exploration in the 1930s. If you ever wondered what it would be like to sit in a four foot metal sphere a half mile under water, read this book.

Into the deep
Helpful Votes: 2 out of 3 total.
Review Date: 2006-01-01
Rebeccasreads highly recommends DESCENT by BRAD MATSEN as a fascinating time capsule of the early beginnings of oceanographic exploration, as well as a detailed narrative of scientific vision & determination set against the 20th century era of great wealth & discovery. An absorbing recreation of the life & times of Barton & Beebe, their Bathysphere & what they survived & discovered as they descended into the abyss of the Caribbean.

correction
Helpful Votes: 2 out of 3 total.
Review Date: 2005-07-12
The reviewer below says that this book is a historical novel: it is not. This book is historical fact.

Re-creates their adventures and discoveries
Helpful Votes: 2 out of 2 total.
Review Date: 2005-07-04
The deep-sea expeditions of Otis Barton and William Beebe revolutionized undersea concepts and exploration - and at the height of the Depression years, when money was tight. Beebe was a famous naturalist who became obsessed with oceanography, and had his own research station off Bermuda, along with the support of many industrialists of his times. The younger Barton was heir to a fortune and had his own dreams of deep-sea exploration and adventure. Together the two opened a new world, directly observing new life in the abyss until a bitter dispute left them estranged. Descent: The Heroic Discovery Of The Abyss re-creates their adventures and discoveries.

Descent, a great historical novel
Helpful Votes: 3 out of 7 total.
Review Date: 2005-06-29
Mr. Matsen is truly a great storyteller. With one notable exception the book seems a flawless execution of a historical novel with some fantastic technical detail.
My one objection, which is nitpicking, is the statement on page 207, where he states that red light has a higher frequency than blue. The exact opposite is true. The extensive reference listing for each chapter shows this man truly did some work before writing this book. This book is very readable for all who love science.

Research
The Edgar Cayce Companion: A Comprehensive Treatise of the Edgar Cayce Readings
Published in Paperback by A.R.E. Press (Association of Research & Enlig (1995-12)
Author:
List price: $22.95
New price: $12.62
Used price: $6.65
Collectible price: $22.95

Average review score:

Excellent Reference for the Cayce Works
Helpful Votes: 0 out of 0 total.
Review Date: 2006-09-03
Have studied the Cayce Materials for over four decades -- along with many other metaphysical writers. Cayce was a trance medium who when in trance state contacted sources from the other side or overself.

This is an excellent reference. Cayce presented much data for the enrichment of self and this book shows the variety of his trance work.

His materials are not easily read -- for the subjects are complex ---and written in a style of English no longer used. But study of the data will make clear the subject.

I recommend the book highly....RR

Two years later, it's the same gig
Helpful Votes: 12 out of 12 total.
Review Date: 2002-08-03
This is one of my favorite books. It's curious to me how I come across in the review below, all those months ago. Since that writing, I have come a long way in my spirituality, and Edgar Cayce (and this book, quite truthfully) played an important role in that. This book is comprised of Cayce's readings and covers a broad array of topics. It is engrossing. I have it on my nightstand and reference it often. Still.

I am no longer worried about my past fundamentalism. I am, however, still stoking the fire ignited by my interest in Cayce, and spurred on by this book. I truly would recommend it to anyone interested in the subject of PSI or the man himself.

Peace.

DANGER! YOU ARE SKATING ON THIN ICE!
Helpful Votes: 14 out of 33 total.
Review Date: 2004-07-25
As a third generation 'Cayceite', I spent the better part of two decades studying the Edgar Cayce Readings. I was a long-time member of a Cayce 'Search For God' study group, and for two years, a volunteer correspondent for the Cayce Foundation's (A.R.E.) Prison Outreach Program, and so my personal history with this material is extensive. But after circumstances compelled me to initiate an objective reexamination of my metaphysical teachers and their teachings, I arrived at a conclusion that forced me to back off and entrust my spiritual development exclusively to Bible study, prayer, meditation (and the Divine Guidance ensuing from these practices.)

To be sure, there is much information of great value within these pages. Cayce was a benevolent soul whose psychic readings helped bring physical healing to scores of people. This is documented fact and The Bible tells us 'a tree is known by its fruit' and a 'house divided will not stand.' (Matthew 12:25,33) THIS work was of God. In one reading (#1152-5) Cayce stated, 'DID YOUR LORD BLEED WHEN THE NAILS WERE DRIVEN IN HIS HANDS AND FEET? DID HE GIVE UP THE GHOST? DID HE DIE? YEA. FOR AS HE GAVE, WITHOUT HIS DEATH - YEA, WITHOUT HIS RESURRECTION - THERE IS NO HOPE IN MAN'S ESTATE.' And in another (#422-1) he said that spirits or entities must be tested: 'IN EACH EXPERIENCE ASK THAT THEY ACKNOWLEDGE THE LIFE, THE DEATH, THE RESURRECTION OF THE JESUS, THE CHRIST...OTHERWISE, GET THEE BEHIND ME, I WILL HAVE NO PART WITH THEE.' According to The Holy Bible (1st John 2:22; 4:1-3; 5:1) Cayce could not have made statements like these but by inspiration of The Holy Spirit. That the Light of God can be found in many of his readings is indisputable and clearly evident in this collection of excerpts which includes a valuable section on SPIRITUAL IDEALS and gems such as these: 'Why worry when ye may pray?' (#2981-1); 'You'll not be in Heaven if you're not leaning on the arm of someone you have helped.' (#3352-1); 'When individuals hold a grudge they are fighting the God within themselves against the God within the individual...towards whom such is held.' (#1304-1); and the EXCEEDINGLY IMPORTANT WARNING, '(In meditation) never open self...without surrounding self with the Spirit of The Christ, that ye may ever be guarded.' (#440-8)

The section on HUMOR is very brief, but it's a hoot! For example: 'Q: woulD it be better fOr the body to remain in bed without movinG about? A: It'll move when you give it the Castor Oil.' (#348-18); 'Q: How much better am I? A: 37.3%' (#567-4); 'Hide not skeletons in thine own closet, for they rattle when ye least expect them.' (#3246-1)

So, what's the problem then? Cayce's readings are NOT ALL correct and they sometimes originated from spiritual darkness! In reading #1472-14 he said, 'IT IS NOT MEANT THAT INFORMATION GIVEN THROUGH THIS CHANNEL SHOULD BE INTERPRETED AS BEING INFALLIBLE.' In #531-2 he posed the question, 'WHAT PREVENTS THE INFORMATION FROM ALWAYS BEING ACCURATE, OR BEING WHOLLY OF UNQUESTIONABLE NATURE?' before continuing on with an impossibly convoluted answer! This is YOUR spiritual development we're talking about here; no small matter! Do you REALLY trust your own judgement sufficiently to always be able to discern which of Cayce's readings are Divine and which are a demonic deception? MANY of his Earth changes prophecies have proven to be inaccurate. Jesus did not return in 1998 (#5748-5); The poles did not shift in 2000 or 2001 (#826-8), et al.

Yes, I know experientially that Cayce's 3-Day Apple Cleanse Diet is efficacious, and clearly he supernaturally gained insight into the anti-cancer vitamin B-17 content of (bitter) almonds (see #1158-31 and read WORLD WITHOUT CANCER by G. Edward Griffin and ALIVE AND WELL by Dr. Philip Binzel, Jr.) And yet, in another reading (#3180-3) he inexplicably makes the absurd statement that 'AN ALMOND A DAY IS MUCH MORE IN ACCORD WITH KEEPING THE DOCTOR AWAY...THAN APPLES. FOR THE APPLE WAS THE FALL, NOT THE ALMOND.' Not only does the apple have nothing whatsoever to do with the 'Fall' of mankind (the word 'apple' does not even appear in the entire book of Genesis), but in fact, apple seeds contain as much or more concentrated vitamin B-17 than bitter almonds did!!! (They are no longer available.)

In other readings (#1152-11 & #470-10) Cayce dubiously praises things that my independent studies have conclusively shown to be luciferian in nature! In #364-1 he says of Theosophical literature: 'AS TO WHETHER THIS INFORMATION IS TRUE OR NOT, DEPENDS UPON THE CREDENCE INDIVIDUALS GIVE TO THIS CLASS OF INFORMATION.' Is this not bovine excrement of the highest order? Can a less helpful and more noncommittal position be conceived?

Over the years I developed a theory to explain how Cayce's God-given Gift became polluted and why his 'HEALTH' readings are considerably more reliable than his 'LIFE' readings. But the bottom line is this: Do you really wish to risk the condition of your mind by trusting in these pages when a sincere appeal for (and faith in) The Father and Son's Guidance, serious Bible study, prayer and PROPER (!!!) meditation is all that's required in order to get you SAFELY where you want to be? Not to mention saving you $16.00 (See my Amazon guide titled, "So You'd Like To...DEVELOP A REaLATIONSHIP WITH GOD" Parts 1 Through 4.)

Naturally, it is for each person to decide just what course they wish to sail. I apologize for the unseemly length of this review, but I felt that this was important and that I ought to share my thoughts with you. Thanks for considering them.

HOSANNA!

An Epiphany for the Imprisoned Fundamentalist
Helpful Votes: 19 out of 20 total.
Review Date: 2000-05-18
Coming from a very apocalyptic religious background, I was fearful to even open this book. I knew when ordering it that it would deal with such "heretical" concepts as past lives. However, I am so very glad I purchased it! This companion quotes directly from Cayce's readings, and at length, but not simply on past lives. There is poignant affirmation and revelation pertaining to God, soul development, reincarnation, death and life, soul mates, Jesus, even nutrition. I would be lying if I did not admit that this book testified to something deep within me. Simply seemed logical, each page, and as a result, so freeing!

I am not asserting that all things proceeding from Cayce's mouth are infallible---I'm too much of a Cacye novice to say anything of the sort. But his beliefs, concepts and practical applications certainly add some much-needed "gray" to the harsh black and white mentality of today's religions. How foolish it is to actually believe that God, in his infinite grandeur, can be contained in entirety within the confines of the Bible! Common sense, as well as resources such as this particular companion, will open the eyes of anyone longing to explore spiritual truths and lead richer, fuller lives. I enjoyed this book immensely and would recommend it to anyone truly seeking something more, something real, something eternal.

A Great Companion Indeed!!!
Helpful Votes: 3 out of 7 total.
Review Date: 2005-08-24
Buy This Book and you'll not regret it!

Also,I feel obligated to comment on a Reviewer's quote from a Cayce reading and stated "Cayce's readings are NOT ALL correct and they sometimes originated from spiritual darkness!"

The quote he inserted was not in its' entirety such as in where he, the reveiwer states, "In reading #1472-14 he (Cayce) said", ('IT IS NOT MEANT THAT INFORMATION GIVEN THROUGH THIS CHANNEL SHOULD BE INTERPRETED AS BEING INFALLIBLE.')

I felt that in all fairness it should be read and taken as intended for the recipient it (the reading) was given to, so therefore I have included the entire two paragraphs from the reading itself, that pertain to this particular EC quote.

(Q) As far as I know I followed all instructions given me through this source in all former Rdgs. and would therefore be grateful to be told why I received no help through the information, that I may now correct the cause of former failures in order to make this Rdg. and the advice it offers more effective.

(A) Because they didn't do what was indicated to be done! It was not always the fault of the body, [1472]. Mostly it was because of the manner in which administrations were made by others. These as we find are the faults, if faults they be.

It is not meant that information given through this channel should be interpreted as being infallible, but these are the conditions existent as viewed from the condition of the individual entity.

The interpreting of the information in the minds of others, as well as the manner in which the individual entity is influenced by others - by their material or physical knowledge, does not imply that the information given is incorrect. But it does imply that if these are met under certain other administrations, and done in the same manner and attitude that the information may be given, there may be produced a oneness - and response in its own kind.
READING 1472-14

Again the same reviewer wrote: In #531-2 he posed the question, 'WHAT PREVENTS THE INFORMATION FROM ALWAYS BEING ACCURATE, OR BEING WHOLLY OF UNQUESTIONABLE NATURE?' before continuing on with an impossibly convoluted answer! This is YOUR spiritual development we're talking about here; no small matter! Do you REALLY trust your own judgement sufficiently to always be able to discern which of Cayce's readings are Divine and which are a demonic deception?

Below is the two paragraphs from the original reading. And if read accurately with an open heart and mind, it will and does make perfect sense. Of course if one were 'looking' for evil, then they shall certainly find it somewhere within their own mind, even if it doesn't truely exist, but I have yet to find any so-called "demonic deception" in any of Cayce's readings....Ever! And I have encountered nothing of this "spiritual darkness' that was spoken of by the reviewer and have lost nothing from my own personal 'indepth' studies of the readings except a portion of my own selfish nature, in which is a blessing.

EC reading 531-2:

The soul of the seeker being passive, and the soul of the individual through whom information comes being positive (as the physical is subjugated into unconsciousness) goes out on the forces that are in activity by being guided by suggestion to that individual place of the seeker. And the souls commune one with another.

9. Then, it is asked, what prevents the information from always being accurate, or being wholly of unquestionable nature? The fact that such information must be interpreted in material things. And that then depends upon how well the training of the physical-mental self is in picturizing, visualizing and wording that which takes place in such a communion.
READING 531-2

Quote: MANY of his Earth changes prophecies have proven to be inaccurate. Jesus did not return in 1998 (#5748-5); The poles did not shift in 2000 or 2001 (#826-8), et al.

These are not inacurate! These are wrong 'only' according to an individuals own personal interpretaion or in this case 'mis-interpretation'.

Jesus did return in 1998, the proof is in the spirtual awakening that has occurred world-wide since 1998.

The poles 'are' shifting right now and there are plenty of 'scientific evidence' and articles to back this up.

If you want to grow spiritually and want to understand lifes real purposes, then adding "The Edgar Cayce Companion: A Comprehensive Treatise of the Edgar Cayce Readings" to your collection is a must!

Please, there are many Edgar Cayce critics out there that have tried (in vain) to defame this spritual God-loving individual, all because of the selfish deceptions of ignorance. Please do yourself a favour, buy this book and keep it along side the greatest book of all, your Bible, It is an worthy companion and helpmeet in your search for True enlightenment.

Research
Essentials of Writing Biomedical Research Papers
Published in Paperback by Mcgraw-Hill (Tx) (1991-01)
Author: Mimi Zeiger
List price: $45.00
New price: $201.28
Used price: $56.95

Average review score:

Great !
Helpful Votes: 0 out of 3 total.
Review Date: 2006-08-21
My close friend who is one of the nicest person I ever met, recommended me this book. Upon opening the first chapter, I already know that this book is amazing. My writing improves a lot. If you are an international student like me, you might also have hard time on writing as well. I guaranteed that this book is really invaluable.

This book will improve your papers
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-12
This is an outstanding book on how to improve the writing of biomedical research papers. It is well organized, well presented and extremely helpful.

I bought several writing books at the same time and this one stands out because not only is it a "how-to" book, but it is a workbook and mostly consists of exercises. There is plenty of space in the book to do the exercises right in the book. This is extremely important, because you can read about the rules for improving your writing, but you really don't learn how to use them until you practice rewriting actual sentences.

Significantly, this book has dramatically improved my ability to edit my own papers, which has been one of my nagging writing weaknesses.

A good overview about how to write in biomedical research
Helpful Votes: 1 out of 2 total.
Review Date: 2007-03-08
A good book for beginers, clear and easy to read.

good book for those writing their dissertation and other papers
Helpful Votes: 2 out of 2 total.
Review Date: 2007-01-04
we used this book as part of a class i was taking. i am so glad that the professor picked this one out!
the beginning of the book gives you the building blocks, and the later chapters help you put it all together. i realized that a lot of people who help you with proofreading don't really look for some of the organizational items that the author stresses.
i reccommend this book for any graduate student, as well as anyone else who is looking to improve their writing. it might also be a good tool for mentors to use to work with their students.

Very good book, examples used bit too technical
Helpful Votes: 3 out of 3 total.
Review Date: 2005-10-20
Very good book for beginners and experienced researchers! I haven't come across any other book that actually describes how you should write a biomedical paper. The only critique is that the examples used are too technical for non-biomedical researchers, this makes it hard to understand the examples. But even if you do not have a biomedical background you will learn a lot from this book.


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