Southwestern College Books

If you want a very, very basic introduction to Economics, this book is a good one. However, as an Economics major in college, I was looking more for a reference book to refresh my fading knowledge. This book doesn't have that level of detail.

I gave it five stars, because it's not the book's fault that I wanted something different.

The text is excellent and is suitable for any type of introductary Ecnonomics class. It can be used in a tough course or an easy course, as it provides a great level of organization so that the instructor may choose the material at his discretion depending on his course lay out.

Among all the textbooks I have seen in economics, I have found Mankiw's to be the best. It is clear and concise, addressing all the important intermediate issues in macroeconomics. The description of concepts is simple, and the book benefits from a three pronged approach to teaching - graphical, mathematical, and anecdotal. The student is free to choose whichever one he feels most comfortable learning from.

I'd recommend this along w/ "The Economic Way of Thinking" by Heyne, as the two best Econ textbooks I've read. Mankiw's book is fair and balanced, he is not a frothing at the mouth partisan, and it is a straightforward explanation of basic economic terms. However, he establishes a handful of core truths that anyone who wishes to understand economics must accept, and if not accept, explain as to why these certain truths don't apply. For example, Mankiw establishes that 1.) free markets work better than regulated markets, 2.) private property and incentives are necessary for productivity 3.) trade makes everyone wealthier.

He does not explain these in a polemical way, but he calmly establishes a solid case for these (and other principles), and despite being fairly standard in economic circles, they are fairly contentious in the realm of political economics and discourse (particularly on the collegiete level, where English Major Marxists think they know more about the social order than those who study the social order). This makes the book more persuasive than a fire and brimstone screed from an Ann Coulter type. Books like this need to be read by all to improve the Economical I.Q. of the voting public.

As an instructor of introductory macroeconomics, I often rue the fact that we do not utilize this textbook. I borrow material from it INCESSANTLY and without shame.

It presents the "Keynesian" viewpoint on macroeconomics in an extraordinarily clear and interesting fashion. Frankly, I consider the introductory (read literally - first semester macro books) texts to be a waste of time. There is absolutely no reason this textbook should not be used for a first semester macroeconomics course (assuming one has already taken an introductory microeconomics course).

Suggested plan of study for those interested in a fairly serious study of macroeconomics (without an INSANE amount of mathematical preparation): this book and Barro's book with the same title. Barro's book presents the real business cycle theory approach in a clear manner (though the book is somewhat dull in comparison)...then decide for yourself which 'camp' is making the most sense.

You can use the framework taught in this book to make decisions and create circumstances for others to make right decisions. Very easy to read. Designed to be useful and practically relevant to making decisions for businesses.

This is a great read whether you're a college student or just interested in a very practical construct for understanding business analysis and decision-making. Don't view this as the dry, age-old, micro-econ, theoretical, drudgery. This is real-life, pragmatic, business economics that ought to be read by students, entrepreneurs and executives alike. Better than Levitt's Freakonomics since it's beyond just interesting facts, it's actually useful in business practice. Who can ever refer to a managerial econ tome as actually fun and engaging to read. This one is. Buy it, start it...and, I guarantee you'll finish it.

Imagine my surprise upon reading this book. I majored in Economics in college and vividly remember "waiting" for the more advanced classes to reveal something practical as I advanced towards graduation. That proved elusive. College economics texts were all much the same - theoretical and full of supply/demand curves. They were boring.
My complimets to Luke Froeb for taking a practical approach to this subject matter. In doing so, he has done his profession a favor and challenged the status quo. This is a unique book, and for the sake of future Economics and Business students I hope that its delivery and stylistic examples become the way this subject is taught from this point forward.

This book is a great read for beginners and experts alike. Its easy-to-relate examples make sure the message gets across - how to solve business problems using micro-economics.

The book is full of "easy to apply" tools in various situations. If you have read this book, your approach to problem solving will never be the same again!

Highly recommended!

Not your typical economics text - the writing is lean and precise, and the authors use examples that demonstrate the concepts in ways that business students will find useful beyond the classroom.

Whether your are an entrepreneur, VC or lawyer, THIS is the book that you must read. It's really everything that you need to navigate the entire startup ecosystem. I've been in the industry for over a decade and I still use it as a reference and encourage both entrepreneurs and lawyers to read alike. I also think it's a great resource for VCs sitting on boards to make sure they are complying with all the latest and greatest regulations.

Includes all important areas of law for the entrepreneur. Was most helpful for our incorporation. Good, short, to-the-point, comparisons of S-corp, C-corp, LLC, partnership, and sole proprietorship. Still covered all issues and is updated to late 2007. This is important because the tax-code changes frequently (last major update was in 2003), and small changes to corporate structure and court pratices happen every year. Better than "Structuring Venture Capital, Private Equity, and Entrepreneurial Transactions." Better than "Starting Your Own Business" by Stephen C. Harper. Better than searching for piecemeal information on websites like news.YCombinator.

Other important areas covered are Contracts & Lease, Operational Liability, and Intellectual Property. I will be using this book heavily for those areas as well.

A book that every entrepreneur should read. Read it before you start the company, it will help you a lot.

This book goes into great detail about all aspects of Business Law. Anyone who currently owns a business or is thinking about opening a business needs to read this book, or at least have it near by as a reference guide.

However, the book is certainly aimed at Corporate USA and those who are looking to start up a BIG business. If you are looking to open or currently own a Small Business, then there are better books on the market that are tailored more to your needs.

This book deserves to be on the shelf of every entrepreneur. The Entrepreneur's Guide to Business Law will take you on a virtual tour of the start-up process, and beyond, from the legal perspective. As experienced entrepreneurs understand, any business is a web of relationships, many of which are detailed in legal documents. This is the case for the relationship (establishment) of the entity with the state, relationships between co-founders, relationships between employees and the company, relationship between the company and its investors, suppliers, customers, etc. The legal foundation for all of these is clearly explained, and this book includes a wealth of practical information that will help any entrepreneur to work more efficiently and effectively with their legal counsel.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

simply sophisticated and sophisticately simple, did the trick but if you are completely new to metrics, read it after christopher

As the author says, the book is "aimed at undergraduates but it is adaptable to master's students". It will provide you with excellent and extensive real life explanations. What is better about this book is that you can redo every example in the book by using the online data that it provides with. This was it is easier what happens by experimenting. In that sense this book is superior to many others where you cannot see how the results of estimations came about.

There is only one thing to take into account. Although there are three parts to this book, the shortest one is time series. Its coverage will is therefore not very comprehensive if you want basic explanations like the VAR, GARCH models etc...
In that case, I would recommend the book New Directions in Econometric Practice by Wojciech W. Charemza.

Great introduction to the subject, but the notation is poor. By presenting the material without matrix algebra, the multiple regression analysis becomes a convoluted mess of summation notation. Additionally, matrix notation is adopted in more advanced texts, making in beneficial to learn from the start.

Wooldridge's explanations are clear and useful. After a semester hacking my way through the dense brush of matrices in Greene's book, I realized I needed some help. Now I go to Wooldridge's treatment first, to make sure I understand the main concepts. Then I go to Greene for the detail, if I need to.

This books is excellent read. It builds good intuition, and is well suited for self-studying. It is also not too mathematical, no matrix notation, good for undergraduate students or as a review for graduate students. I can truly recommmend it.

I would want to know what services are available along with the textbooks we purchase, such as are there any CD or website access comes along with the book and whether we will still be able to use it or not. And, if there is website access available, please indicate it will provide a code and expiration date along with the product.
Moreover, it will be great if we can know whether there is a paper book version of the hardcover book available or not. Or, where else we can find the paper book version of the textbook in other places.

I would have wanted to know that the book had more than ten chapter. I also would wanted to know a little more about the subject before purchase. After I purchase this book I realize that it explains crystal clear all about business communication. I also find out that this book had useful information about business communication for today technology. Explain part by part all procedure to make good reception and open discuss for get better business. I highly recommed this book as reference for people work in Office.

I used this text for an online class and it was just an exceptional experience. I also had the option of visiting the classroom, which was completely out of the picture once I started turning the pages. The chapters were clear and passages easy to follow. The grammar/mechanics handbook section was really great. I have decided to keep this book as a wonderful reference tool. I find myself using it daily to double check certain things for clarification before mailing. I highly recommend this book for anyone seeking a refresher course or an improvement tool for business English. This is money well spent and is worth every cent!

Other books to read for relaxation: Trilogy Moments for the Mind, Body and Soul; Everyday Miracles; and, The Language of Poetry Forms.

The book was in perfect condition, however, it didn't come with the user access code for internet review websites.

I have been reading this book since I received it and so far it is an excellent business tool! Very informative.

Everything came as promised, unfortunately I found a better deal around here, by about 50 dollars so I just had to bite the bullet and send it back.

The book is in an excellent condition, the package was terrific, well wrapped against rain or snow. Ryan did a great job packing and shipping the item. I received it on the 2nd business day after placing the order. I am very happy with the service.

I used this book for Corporate Finance class. It is concise, not boring (at least for me), explains everything in a clear, straightforward manner. The problems at the end of each chapter are definitely helpful not just for exam preparation, but also for a better understanding of overall subject matter.

It was in great condition but it just took too long for what I pay for the shipping but overall the item was just right brand new great.Needs to improve their shipping only two thumbs up!!

This text book is an excellent resource for understanding Financial Management. It was a required text in my MBA program and the book is easy to go through on your own. There are exercises, or self tests, at the end of each section in the chapters, as well as many types of problems and self test questions at the end of the chapters.

We had a mediocre teacher in my MBA program, so going through the text was imperative. The authors do a great job breaking down concepts and some of the examples at end of chapter sections have the answers.

I comes with a supplemental booklet to further help undertand the "Time Value of Money" which, according to the authors, is a difficult concept.

One big plus for this text is that it shows you how to figure out the problems using formulas, using financial caluclators, and using an Excel spreadsheet.

I highly recommend doing the examples and problems in the book, and ordering the study guide. The study guide has additional examples and problems to work through and is the perfect supplement.

This is one text I am going to keep!

Came quickly with the software package included.
Saved over $20 from school bookstore website!

Honestly, unless you want to pore through every major modern quality system (ie ISO, Baldridge) and amass the details of countless companies (from Ritz Carlton to SSM Health - yes, healthcare!), buy the book.

Once you do, expect a tremendous return on this investment for an up to date, well organized, and thorough look at quality in its practical application. To get the most bang for your buck, get the latest version so your not quoting what the Ritz did 5 years ago.

Long, verbose, time consuming and WORTH EVERY BIT OF IT!

Was an assigned text for an upper level university Management course. Excellent choice. The content made sense, was well written/easy to read, and continually built on earlier chapters.

It's still on my shelf as a reference I refer to often in my business. Wouldn't be without it!

It is straightforward book. Each chapter has some case study, which is real application of Quality management. I would strongly recommend for students as well as managers to read this book. It has different point of views from various Philosophers like Dr. Deming, Dr. Juran, Crosby and other well-known persons.

I used an older edition of this book in preparing for the ASQ Certified Quality Manager Exam. It is a great reference.

I found this book to be an excellent guide when it comes to describing the entrepreneurial process as well as how to start up a business. Not only does it cover the theorectical sections of this vast subject, it also provides guidance on how to go about getting funding, encouraging creativity and innovation within a firm etc. It details the stages of a business and has a number of case studies. A great book!

This book played a significant role in shaping a business plan that attracted institutional investment for a technology start-up I co-founded in Brazil. Great book.

This book has really helped me in class. It ties into all of the other books we use and all of the discussion in class. The book is actually interesting and easy to read unlike other textbooks!

This book is phenominal. While it is an academic textbook, it really hits home to the real world. The business plan section is extremely useful and the real life company examples and case studies are quite interesting and insightful.

Dr. Kuratko's book is positively OUTSTANDING and a MUST read for anyone who is even CONSIDERING starting his or her own business. Dr. Kuratko is considered by many to be the nation's foremost expert in the field of entrepreneurship and small business management. His book blends the structure of a course textbook with excellent real-life case examples. This is, without question, the finest book that I have ever read. I keep it by my nightstand!!!

Buy this one! You WON'T regret it!

Michael

This is a great book for the non-lawyer. It explains not only IP law, but also the ramifications that these regulations can have to your business as a holder of IP.

A ravenous beastie, technology eats everything it touches. Our daily lives, the way we shop, how we communicate, our work habits, the way we entertain ourselves, and how we exist day by day have all irreversibly transmogrified in the maw of the computer and information age. Now we live like network packets, shooting from node to node with rarely a pause, gathering and transporting information. In degrees of busyness, we've outdone the bees. Such a tsunami of change has to impact the way we govern ourselves. And of course it does. Not even the law escapes technology.

Patents, copyrights, trademarks, trade secrets. Technology has chiseled into each one of these modes of intellectual property protection. But the issues remain complicated and hairy, and this book, with text thick as shag carpet, provides a detailed starting point for exploring the legal implications of technology.

After a thorough introduction to the United States' legal system, some 75 pages worth, the book dives into patent law. Any questions about the nature of patents such as cost, usefulness, novelty, nonobviousness, infringement, or validity receive apt treatment. The book even throws in an overview of the significant Patent Reform Act, not yet passed as of this writing. This Act promises to overhaul the United States patent system, potentially obsoleting some of the information presented. Concerning the patentability of computer programs, the whole drama gets laid out like an adventure tale. Computer programs didn't become patentable overnight. Some even doubted their eligibility for protection.

Trade secrets and their discontents, such as reverse engineering, receive a bulky chapter. These issues affect nearly all technology employees. Use caution, because tricks, shortcuts, or streamlined processes taken from one company to the next could, depending on the circumstances, misappropriate secret information. And when that happens the lawyers come out swinging.

The fuzzy nature of Copyright law receives as much tree bark as patent law. Questions arise on this subject often, especially in regard to the internet. Can I copy an image and put it on my site? Can I legally download digital music? What if a .jpeg doesn't have a copyright notice? The book provides a suitable background to answer these. And, similar to patents, the copyrightablility of computer programs also weaved a loopy route. At first they received overwhelming protection, which disturbed judges, who then abstracted, filtered, and compared protection down to a mere kernal of expression. The entire yarn gets told.

The book ends with chapters on trademarks, domain name issues, tort liability, privacy law, and issues related to contracts, particularly "shrink-wrap" and "click-wrap" licenses. At over 600 pages, the book defies summary. Prepare for a full brain.

Along the way, excerpts from actual court cases, including many Supreme Court decisions, bolster the main text. Not only that, a case study, CoolEdge, runs through the entire length of the book, elucidating murky concepts with comprehensible examples.

This book won't turn readers into lawyers, but it will open up a world of technology law to those with the gusto to brave its dense contents. Some chapters take upwards of two or three hours to complete. But the effort offers great rewards of legal knowledge at a detailed level unobtainable in most survey books or on FAQ websites. Best of all, no legal knowledge is required upon entry. Absolute beginners can comprehend every word in this book. As such it provides a great, but ardous, starting point for technology law.

I bought this book because it was the most recent publication purporting to explain technology law. Although I thought the price was a little high, I sure got more than my money's worth. This book really covers the most important and interesting topics in technology law, and it does so extremely well. Biotech, Internet patents, privacy, obscenity, copyrights, trade secrets, click-wraps, domain names, design protection, strategies for computer programs, the Microsoft Antitrust case-you name it and this book has got it. The book also deals with international matters, such as the WTO, and international strategic considerations. The court case examples are well selected, and the editing is superb. They are not to short to be trivial, but not to long either. I also visited the Web site mentioned on the back cover. It already has a bunch of helpful updates, including the Napster and DVD encryption (DeCSS) debates, among many others. This really is a great book. I recommend it highly.

Call this book Release 2.0! It's a fine upgrade from Prof. Burgunder's prior release.

With the growth in the internet and the advent of business method patents, interest in patent, trademark and copyright issues has surged to new heights. Awareness and integration of these legal aspects into our management of technology is absolutely vital for the future.

I practice law. Specifically, I work on intellectual property matters. I am also building two websites. As a result, I am keen on staying on top of my field. Professor Burgunder's new treatise is an important addition to the literature in this field. He writes in an accessible manner: open to students, interested people and legal practitioners alike. In addition, the arrangement of the book is well thought-out: you don't have to read or study it from the first chapter. Depending on your familiarity with this field, you can select topics and areas to review or you can build a college course around the book.

I was also delighted to see that Dr. Burgunder has been intelligent in the use of a web site to keep the book current.

If you are interested in technology and legal issues, this is a great book to help you! I recommend it heartily.

A splendid piece of work! It is timely and up-to-date with all the most recent & important technological law issues, including the Internet. It contains sophisticated analysis, but in an easy-to-read style. I particularly liked how the Internet is treated in the context of associated technology issues, rather than segregated as a separate unrelated universe. A big plus is the web site connected to the book where Burgunder provides updates about current issues --- such as Napster, Internet linking, and the antitrust case against Microsoft. This will keep the material fresh for years to come! I recommend this book to anyone who wants to learn about technology law. It's a winner!

My wife needed this book for an Astronomy class. She wanted a book with a two cds and not all marked up. I got it for a good price and it looks like a new book with no extra marks. I am very impressed with the quick delivery time, the ease of ordering and the condition of the book. I was also kept posted on the sent date and anticipated delivery date and it was accurate. This was very much appreciated, especially during the holiday season. Good Job!

I received this book through Amazon way before my class started. I saved quite a few bucks and it came in mint condition.

This book is very thorough and not too grotesquely boring. Accounting textbooks can seem to drag on and on but the information in this book seems to all be relevant and pertinent. There are plenty of review questions and problems at the end of each chapter and the chapters do build on each other well, so the further into the book, the more questions from previous chapters. Some other nice things about this book are the continuation problems that utilize the posting of payroll accounts and ledger pages to further help the student grasp the content.
The CDs included are wonderfully useful, too. There doesn't seem to be a relevance issue with this text as I have experienced with textbooks in the past.

Good book, but the problems in the chapter reviews could be more discriptive as to what answer the want.

I have found this book to be very helpful in gaining a practical understanding in the workings of a Payroll function. This book has helped the entire department which has recently started performing the US payrolls for our organisation. I hope that a listing of courses that currently use this book as a recomemded text is included in its next edition.