Way Books

"10 Ways To Screw Up An Ad Campaign" is one of the best business books I've read on the subject of advertising and marketing. The information that Barry shares is absolutely amazing. It's easy to read and to implement in any business. I strongly recommend that you read this book before spending another dime on advertising.

This book is filled with simple, sensible, yet creative ideas on how businesses and professional practices of all sizes can increase sales through marketing and advertising. It's extremely easy to read and offers practical advice that even businesses with very limited budgets can use to reevaluate strategies and maximize their advertising. There is an important chapter on realistic expectations and measurement of results. I can't imagine not discovering at least a few ideas you can implement immediately from this book.

For the price, you can't expect to find a better written book on advertising. This book not only gives you insights on creating sucessful advertising campaigns, it also will force you to focus on what sets your business apart from the competition. After reading it, you may re-invent your business as well as your marketing!

This book is witty and insightful with great examples on how to use various advertising methods and techniques. It has charts, toolkits bullet points, references and a glossary. I enjoyed it very much. It is well worth the price.

David Riklan has done it again. He managed to get 101 self-improvement gurus to collaborate and share their collective wisdom. The result is '101 Great Ways To Improve Your Life-Volume 2'. The stories will improve your relationship with yourself, others, and the universe. Covering an enormous array of topics, the common denominator of the stories is that they will help you think more positively and feel and function better.

Shirley Cheng's chapter entitled 'Dance With Your Heart: How To Befriend Your Heart And The World Around You' is my favorite. She provides clear guidelines on how to not only dance with your heart but on how to become a dancing heart. It is a beautiful and instructive chapter written by this young woman who is a blind and physically disabled poet and author. I learned more about her by visiting the website [...]

The book is filled with many other stories to help you discover countless ways of feeling better and improving your life. Enthusiastically recommended.

101 Great Ways to Improve Your Life, Volume 2
by David Riklan

Self-Improvement: The Top 101 Experts Who Help Us Improve Our Lives
by David Riklan

I have deliberately bought these two books to be used as an intellectual resource on optimum performance technologies. Combined them with my earlier acquisition of Tom Butler-Brown's trilogy of books (which I have already reviewed), namely:

- 50 Self Help Classics;
- 50 Success Classics;
- 50 Spiritual Classics;

& my impending requisition of the author's latest '50 Psychology Classics', I now have, in my hands, more than 2,000 pages of well-researched & systematically organised information nuggets. What a formidable intellectual resource!

I have browsed the foregoing two books very quickly & I generally concur with most of the positive reviews by other reviewers, especially Donald Mitchell.

For readers who are still scouting for peak performance technologies, please go no further. Just follow my personal example.

This book has many strengths, from the credentials of the experts included to the variety of the topics they have chosen to write about. For some of us, the words "Improve Your Life" are frightening because there is, of course, so much work to be done. David Riklan's book is accessible, though, for each topic is short, sweet and pragmatic. If you're a writer, turn to pages 384-386, where you'll find Kelly Robbins' thoughts about using your words to focus on your life's challenges. If you're struggling with relationships, John Gray has some excellent advice on page 266. I especially like Shirley Cheng's "Dance With Your Heart" essay on page 350 because it presents such a positive approach to life. When it comes to titles, Alan Cohen's "Mistake Salad," is especially apt, and the words that follow are a great story with a thought-provoking question about the role of mistakes in our lives. Each of the essays in the book presents a bite-sized idea that, when pondered, makes for a very filling and nutritious meal.

At the time I read volume 1 of this great series, I couldn't imagine how David Riklan could possibly top that accomplishment. But somehow he did! If you liked that book, order this one immediately.

Like volume 1, volume 2 headlines articles by many famous authors: Jack Canfield; Richard Carlson; Alan Cohen; John Gray; and Bob Proctor. Beyond those marquee names, you'll also find many other excellent, previously published authors like: Lisa Angelettie; Ellyn Bader; Deborah Baker-Receniello; Annette Bau; Alex Benzer; Suzanne Blake; Teresa Bolen; Shirley Cheng; Annette Colby; Deanna Davis; Signe Dayhoff; John Dempsey; Shawn Driscoll; Catherine Eagan; J. Victor Eagan; Ronald Finklestein; Jeannie Fitzsimmons; Donald Flack; Mary Foley; John Forman; Leah Grant; Jeanne-Marie Grumet; Anne Hartley; Craig Howe; Anita Jefferson; Karen Jones; Dave Kurlan; Mary Jo Kurtz; Judy Lawrence; David Lazear; Leah Light; Chunyi Lin; Vicki Spring Love; Talia Mana; Peggy McColl; Dee McCrorey; Kathleen McGraw; Barbara McRae; June Marshall; Lesley Moore; Relly Nadler; Neill Neill; Anne Nelson; Michael Norwood; Sally O'Brien; Kara Oh; Heather O'Hara; Samuel Okoro; Sandy Paris; Peter Pearson; Nancy Pina; Susan Ratynski; Michael Rayel; Trish Regan; Nancy Richards; John Rifkin; Kelly Robbins; Michael Ruge; Daniel Saintjean; Linda Salazar; Linda Sapadin; Suzanne Schell; Karen Sherman; Colleen Hoffman Smith; Andreas Stark; Pauline Wallin; Brian Walsh; Margie Warrell; and Cathi Watson.

Lest you think that the best writing is by the best-known authors, the best written piece in the book is by Shirley Cheng, whose work you may not know yet . . . but you should. The title? Dance with Your Heart: How to Befriend Your Heart and the World around You

Here are my other favorites:

Action Today! by Daniel Saintjean
Being Graceful Makes Your Life Happen by Guru Kaur
Believe and You Will See by Peggy McColl
Embrace Positive Fatalism by Samuel Okoro
Failure Can Catapult Your Success by J. Victor Eagan
Finding the Work You Love! by Keri Coffman-Thiede
Five Steps to Creating a World-Class Social Network in Any City by Alex Benzer
Give People What They Are Longing For! by Suzanne Schell
Holding the Key to Your Emotions by Lesley Moore
How Can Writing Improve Your Life? by Kelly Robbins
How the Financial Markets Can Grow More Than Just Your Bank Account by John Forman
How to Use the TV to Help You Save Time by Teresa Bolen
Inspirational Tennis by Dave Kurlan
Learn to Choose by June Marshall
Live Like Your Nail Color! by Mary Foley
Make Small Talk? I'd Rather Eat Worms! by Signe Dayhoff
Mastering Eyesight and Expanding Insight y Jeannie "Viveka" Fitzsimmons
Persistence by Bob Proctor
Putting Your Best Foot Forward Instead of Your Mouth by Jeanne-Marie Grumet
Questions of Love by Ellyn Bader and Peter Pearson
Some Simple Rules for a Satisfying Life by Andreas Stark
Ten Steps to Oratory Excellence by Craig Howe
The Map Is Not the Territory by Christoph Schertler
The Question Isn't How Smart You Are; Rather It's How You Are Smart by David Lazear
The Secret Hidden in Your Favorite Pastime by Leah Grant
Visualize and Affirm Your Desired Outcomes by Jack Canfield
What's Stopping You by Linda Sapadin

The breadth of offerings is also pretty impressive. Here's a partial list of subjects covered: Abuse and recovery; Accomplishment; Aging with Style; Anger; Approval; Aspirations; Awareness; Balance; Barriers to Success; Beliefs; Body Language; Boredom; Boundaries; Breathing Exercises; Budgeting; Business Visualization; Career Satisfaction; Change; Choices; Conquering Negativity; Courageous Vision; Dating; Decision Making; Desires; Determination; Difficult People; Drama; Embracing Opportunities; Emotions; Empowerment; Failure; Faith; Family Wisdom; Fate; Fearless Living: Finances; Freedom from Grudges; Giving; Grace; Gratitude; Healing Eyesight Naturally; Hobbies; Humor; Ideal Life; Inner Change; Inner Voice; Insights; Inspiration; Intimacy; Intuition; Job Preparation; Joy; Legacies; Liberation; Life Simplification; Love and Relationships; Meditation; Memory; Misconceptions; Mistakes; Morals, Multiple Intelligences; Neediness; Negotiating; Networking; Overcoming Resistance; Parenting; Passion; Perception; Persuasion; Priorities; Rituals; Satisfaction; Self-Doubt; Self-Esteem; Self-Management; Self-Talk; Speechwriting Tips; Spiritual Life; Stress-Free Living; Values; Wealth Plans; and Writing.

Each essay is three to four pages, just the right length to be stimulating . . . but not so long as to require a long sit. Many people will find that reading one of these essays in the morning can help set up a more successful day.

Start improving your life today with this great book!

As with all of Andrew Griffiths books, this one is packed full of about 121 really useful ideas, tips, templates and strategies.

Everyone has the capacity to improve your business significantly - it has for mine

Thanks Andrew

I have read all A. Griffiths books. Through a commonsense approach Mr. Griffiths makes the complex world of running a successful business and how to market that business understandable and achievable. Enjoyable reading that one can refer back to time and time again. The series is a must have.

This book is great for the small business owner; offering practical, easy to implement advertising ideas in a clear and concise manner.

Andrew's style makes for a particular personal style, that gives the reader confidence in his knowledge gained from years of experience in small business.

In my opinion every business can benefit from some or all the ideas presented in this book. In addition many of the suggestions are non-expensive and straight forward to take on board.

I have read all of the books in Andrew Griffiths series and they are all 100% spot on. My business has boomed on his simple, smart and creative advice. He writes in a way that is easy to understand and most importantly easy to implement. I have gone from a struggling business in a competitive industry to booming business. This Australian man certainly knows his stuff.

The conclusion of this book is the best part, but I found that I needed to read the '101 ways' to really understand it. I suggest you scan the table of contents to see if what leads you to look into this book is addressed, and just buy it if any are even close. If you think you need this book.... you do. Buy it, read it.

This is a much needed book in my opinion. I want to do everything I can to help my child. Also recommended: 'Everything You Never Wanted To Know About Your Nonprofit Corporation' by Ms. Cellaneous, The Unknown Attorney, for a look at kids sports and booster clubs from a legal and protective (of your kids) viewpoint.

Dr. Fish's book is truly outstanding. This book has brought me and my children closer together and I would highly recommend other parents to read it. My attitude toward my children and their athletics has changed and I have a new outlook on being a positive sports parent.

Every parent with sports-playing kids needs this book! I saw Dr. Fish on The Today show two months ago and I really liked what he had to say about not pushing kids too hard so I got the book. Since then, I've given a copy to two parents on my daughter's soccer team and insisted that my husband (who gets carried away with our son's hockey to read it). This book has validated me in my decision not to allow my daughter to be on the travel team right now. (We have two other kids with activities so the travel has been an issue.) I like how he offers advice on how to help your child and evaluate your child's experience. This is just an overall great guide for parents whether or not there's a problem or issue.

I had to use my father's account to review this book. =)

Even though I am over thirteen, and the book is meant for 8-13 year olds, I can still safely say that this book is my favorite book of all time, and has been for over two years. I adore the characters, the writing style, the characters, the plot, the characters, the humor, the characters, and...everything else! Oh, and I love the characters too.

The reason that I love the characters so much is that they are portrayed realistically and I feel like they are actually real people. Out of all the characters, I adore Peter "Pierre" Noel the most, because he's funny, feisty, and, to put it lightly, a walking stereotype (that's not a bad thing in his case, he does it on PURPOSE!).

I recommend this book to anyone who loves a great laugh and a great plot. I'm certainly looking forward to Mrs. Wardlaw's next book in the 101 Ways series.

-Tori

If you want a realistic fiction book that will blow you away well you've found it. The book 101 Ways to bug Your Teacher by Lee Wardlaw is perfect.
Sneeze is an inventor and his parents want him to skip eighth grade. So Sneeze starts to bug his teachers at Jefferson Middle school, so they will think he's not ready for high school. Mrs. Fierce is the meanest teacher in school so sneeze wants to impress her because he thinks she'll be nice to the students if they do it. Will Sneeze do it? Will he skip eighth grade, and does he stop bugging his teachers? Read this book and find out
I give it 4 stars because I just couldn't stop reading the book. It was so entertaining.

By Chris

101 Ways to Bug Your Teacher

Written by; Lee Wardlaw


If you would like to bug your teacher, then 101 Ways to Bug Your Teacher by Lee Wardlaw is the book for you.
A boy named Steve "Sneeze" Wyatt is a great inventor. So his parents want to send him to Patrick Henry High School, but he does not want to leave his friends at Jefferson Middle School with Ms. "Fierce" Pierce. Also, his friend Hailey has lost her mother and her dad is looking for someone else, but she doesn't want Ms. "Fierce" Pierce as a replacement. Will Sneeze go to Patrick Henry
or stay at middle school? Will the relationship workout between Hailey's dad and Ms. "Fierce" Pierce? You will just have to read 101 Ways to Bug Your Teacher.
We recommend this book to all people who want to be mischievous in class. This book is fast-paced and a humorous adventure. A delightful book to read.

We give this book 5 stars!!!!!

101 Ways to Bug Your Teacher was named a Best Book of the Month for October 2004, ALAN Review, National Council of Teachers of English. It is also a 2004-05 IRA/CBC Children's Choice Book. -Lee Wardlaw, author

Where was this book when I was in high school??? Janet Engel's 101 Ways to Make Studying Easier and Faster for High School Students: What Every Student Needs To Know Explained Simply
should be at the top of any Back To School shopping list. Not only does Engel provide tips for high school students but this book could also be used for late elementary, middle and in everyday life.

This book is broken down into easy read chapters chock full of useful information to get your student and yourself on the road to successful goal planning and boosting time management skills.
If you are organizationally challenged or just need a few pointers on how to get ready for a killer mid-term exam, Engel's book is a must have on your bookshelf.

The book provides excellent examples of tried and true methods for studying and includes suggestions on how others approach try to balance school, work and a social life.

This book was written for the teenager getting ready to start high school but the 101 tips can be used by anyone that is trying to learn something new or prepare a project. As a parent I think that this book can help remind you just how hard it can be to finish homework.

Janet Engel goes into exacting detail using lists, study aids, journals, and calendars to help organize the study process. In many ways it can feel like overkill. However, this is how really successful people do things.

We all want our children to be successful, so I would recommend this book to all parents. This book would really help the student that is almost organized but needs help to get to the next level.

It happens to most students at some point during their academic careers. For some reason, nothing just seems to stick. Perhaps it's dealing with a particular subject matter. Perhaps it's with nearly every subject, but putting in the time studying yields little results. It may not be the quantity of studying but the quality of studying. In the book "101 Ways to Make Studying Easier and Faster for High School Students" author Janet Engle, offers a number of practical tips to help students use their study time more effectively.

While most general study tips guides have a number of general rules that apply to studying subject matters in general, Engle goes much further than those traditional approaches. She offers study tips unique to every major subject. This can be crucially important to students who find themselves struggling in specific subject matters.

In the foreign language chapter for example, Engle suggests students struggling to learn grammatical concepts such as conjugations not rely on conjugation lists and other such tools. Rather, she suggests it may be more effective to write a sentence using each verb form. This will allow the student to think of the verb in its natural setting.

One of the tips in the math section encourages students to show their own work after every problem. Engle notes this is critical both for the student and the teacher. If a student is having trouble understanding a concept, an instructor is better able to help the student if each step used to arrive at the final answer is chronicled. Studying does not help if errors are not able to be rectified.

In addition to the specific tips in each subject matter, Engle gives reasons why students need to study certain subjects and what the long-term benefits and uses are. In doing this, Engle shows a good understanding of one of the biggest study problems high school students - motivation. If students don't see a practical application for their efforts, they will be less likely to give 100 percent. Engle seeks to answer the argument, "I'm never going to use this stuff!" before it is ever offered.

In addition to the tips that cover most major subjects, there are other attractive qualities to Engle's book as well. She never talks down to students, but always try to encourage, even when correcting bad habits. "Do not let a temporary situation become a permanent excuse for not reaching your goals," she exhorts. No detail is overlooked in the production quality of the book as well. The college-type font at the beginning of each chapter and with each subhead, no doubt, will serve to remind many high school students what the ultimate goal is.

While the title of the book suggests there are 101 tips, Engle actually provides many more than that. Many are listed as "sub-tips" to the main points. In some ways, the title of Engle's work actually sells the book short. Students, or parents, who purchase this book are getting way more than their money's worth. They may be getting an entire future.

Your high school years can be very stressful and tiring. But having poor study habits can make high school even more stressful. In this comprehensive guide you will learn 101 tips to make studying easier.

Author Janet Engle has done an amazing job of compiling the most complete book of its kind on this subject. In this easy to read format you will learn techniques such as how to study easier and faster, how to make time for studying, how to find your learning style, how to create your own study space, how to read fast and well, how to control and get done long term assignments, and how to conquer your fears. And there are specific chapters on tips for math, language and arts, history and science. Even more is chapters and tips about last minute cramming and what to do for those four letter words exams and tests.

This is one book that will not only benefit high school and college students but parents of younger students teaching them good study habits at an early age will make their high school years, college and even in their future careers much easier. This book is beneficial for adults as well. If you need to learn proper studying habits this book will motivate you to help your life. Example being learn to take proper notes in your next company meeting! So whether you are a high school student, college student, parent of a younger student or an adult this is one book not to be missed.

Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.

This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs. The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses. I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.

Cynthia Beare
Teacher, Author and Freelance Writer
Calgary, AB

This is a much needed guide for language schools or anyone venturing into this area of marketing. Author Sarah Eaton draws on her wealth of real life experiences to highlight the crucial steps involved with successfully marketing a language program.

The book is divided into several relevant categories for language program marketers. It covers every single step, starting from the formulation stages of the language program to the necessary steps to take once the language program is finished. The books is a resource - it allows the reader to draw on different parts of the book when the right time arrives. Having said that, the book is so easy to read that reading the book cover to cover will happen before you know it! These suggestions are each valuable in their own unique way; any one of them will improve a marketing program.

This book offers the best of its kind thus far. Every single one of the 101 ideas is easy to understand. It's easy to read and practical; a valuable gem for any language school.

"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah's
work is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland.

-Bob Topor

Higher Education Marketing Senior Consultant,
Author, Lecturer, Publisher
Retired, Stanford University
Senior Consultant, Topor Consulting Group International.

Jan Yager's book has some really great information in it which I never thought I'd need to use. After ending a lengthy relationship this past year, not only did this book jump off the shelf at me, it offered a wide range of very do-able approaches for finding Mr. Right. I'm ready to get back into the swing of things again with the guidance of the excellent specifics in 125 Ways To Meet The Love Of Your Life. Thanks, Jan!

As one of the country's leading relationship experts, Dr. Jan Yager is a person who has been there (single) and done that (found the love of her life!). Even if you've tried everything, you'll find this book chock-full of refreshing recommendations. By following Yager's advice you're bound to meet "Mr. or Ms. Right." The chapter written by her husband Fred is sure to instill in you extra hope that your "one" is searching just as hard for you as you are for him or her.

Dr. Jan Yager's 125 Ways to Meet the Love of Your Life is filled with research, information, ideas and resources that empower singles to finally find what might have appeared impossible: a true life partner. No single person should be without this book!
-- Allie Ochs, Author of: Are You Fit To Love? www.fit2love.com

Enhanced with a bibliography, a resource guide, an a "user friendly" index, 125 Ways To Meet The Love Of Your Life by relationship and workplace expert Jan Yager is a 187-page guide to finding and keeping just the right spouse for you. Jan draws upon her extensive and original research (including dozens of interviews with men and women about how they found their mate) as well as businesses offering in-person and online dating or matchmaking services, and that enduring phenomena known as the "singles club". Divided into nine categories of access to potential mates (ranging from introductions by family and friends, to travel, parties, matchmakers, personal ads, and more), 125 Ways To Meet The Love Of Your Life is confidently recommended to any man or woman who is tired of living alone and ready to meet and match that one special person with whom they could spend the rest of their lives.

"Although I'm too young to see much of myself in Mike Garee's book, I sure can see older friends and relatives. But I feel that I'm laughing with them, not at them. The book is pleasant reading for all of us, especially those who can benefit from seeing themselves as others see them."

I've read many pieces written by Michael L. Garee. Most of what I'd read have been serious pieces--with a hint of humor. This little book is downright hilarious. Knowing that he can write with the speed of the late William F. Buckey, Jr., I'm certain that I will have the pleasure of reading many, many more of Mr. Garee's books.

Tom Schori

The author's insight into the "old age syndrome" is right-on. This book will keep everyone talking and laughing out loud.
This is a great gift idea for the hard to buy for person who has everything. I am buying my mother-in-law this book for her 80th birthday this November.
If this book doesn't make her laugh, nothing will!
I give this easy to read book 5 stars. I know you will love it too!

Makes a GREAT birthday present. This is a very well written fun little book. As you read it you are saying, "Oh yeah. I remember that." Or, "Oops. Yep that has happened to me." I think anyone who buys this book will NOT be disappointed.

I will be buying many of these over the next few years to give to my friends as that one extra birthday present as "they" get "old". Skip....age 54

As I read through this book, I highlighted the pages that were of most interest to me. Now, I have ~50 ways that I personally will try to change the world. I was so impressed with this book, I ordered 12 copies to give to friends! Hopefully, they will highlight the pages that are most pressing for them and begin to take action. My only stipulation when giving the books away was that if they didn't plan to read the book and get active, they must pass the book on to someone else.

This is a lovely book - a great book to keep on your coffee table or bedside, open it up and read a few pages. It offers insightful information and effective strategies for making a positive impact in/on the world. It's perfect for those who are overwhelmed and feel paralyzed to make any type of dent ..........

This book changed my life. Such simple suggestions that are easy to achieve, but add them up and suddenly you are living a different kind of life and thinking in a different way. If everyone on planet earth read this book and followed just one suggestion what a wonderful world it would be.

This is a book that is useful in the best way. You help the world a little and you become more aware of what you can do to help. It's a great book.