Way Books

A lively, friendly journey through all the practical stages of advertising. Mr. Cohen is a gifted writer; you feel as if his arm is around your shoulder helping you through the advertising maze, transforming you from passive reader to active participant. The examples and presentations are so interesting you can't help but get caught up in his enthusiasm. Mr. Cohen writes in a charismatic style that reflects his experience in the business. When you finish the book you realize that you have been advised by the best authority on the subject. This book will be pertinent and useful for many years to come. Bravo, Mr. Cohen.

It is excellent and well done. It addresses most of the objections we hear in advertising sales on a day to day basis.
Eric Rhoads, Publisher, RADIO INK magazine

This book is written in a easy to read style geared towards the
Euentrepenuer. However, IT'S A MUST FOR ANYONE INVOLVED OR WANTS TO LEARN MARKETING/ADVERTISING/MEDIA! This intelligent information is easy to understand for the beginner. It's a wealth of information for anyone desiring to make money in marketing any product.

It's very well written, with a conversational up-tempo style, with nuts-and-bolts content. I'm going to recommend it to my students next semester. It's readable and refreshing advice from a man who knows what he's talking about."

When I read this book, it was like deja vu all over again. The book presents it's material in a very real world context and exposes some campaigns for the folly that they turn out to be. As soneone who is in the bradcasting business, this is a must read

One of the best David Hockney books.
A must have if you are interested in his photo montage method aka joiner method.

i had read it before and i just had to have it, its an amazing book even if you dont know david hockneys work, the book will make you fall in love with him and his art

This is an interesting book because it explains the discovery of ways of seeing, and in the process of explaining alters the way the reader sees art.

The challenge of pop art or abstract art is that to the uninitiated it seems gimmicky, and one often goes 'you've got to be kidding?' But with this wonderful exploration of the different ways that art and photography are ways of capturing a point of view, not a reproduction of a point of view. And more importantly, how Mr. Hockney comes to these expressions of point of view you get a glimpse of not only an interpretation of art, but the process of art. I love words and the essays are as magnificent as his art in their clarity and honesty. The section on his photo montages are amazing.

Fortunately for us, Chronicle Books continues to grace the art bookstores with superb and affordable monographs on art that make a difference. In this completely enchanting, richly illustrated book David Hockney conducts a conversation with us, the reader, sharing his unique and genteel ideas on how he sees and hence composes the paintings and drawings and photographic montages and sets of operas that have so enriched the art world since he first began his long career.

Hockney's writing style is quietly warm, honest, clever, whimsical and very informed. In this truly magnificent volume he is sharing not only his forays into experimental art (his influences from Picasso, Bacon, and the many MANY illustrious friends who fill his life), he also allows us to understand why he experiments with photography (his explosive yet intimate collages of Polaroid rooms of conversing friends are unique to Hockney), his manner of viewing huge spaces and then parceling them onto paper or canvas in a manner that allows us to see vistas not available to the isolated glance, his still lifes, his sketches and portraits of studio visitors - the volume of work is staggering.

Another fine discussion revolves around is spectacular sets for opera (Tristan und Isolde, Turandot, The Magic Flute, A Rake's Progress, Die Frau Ohne Schatten) - these coming from an artist who is almost completely without hearing making music visual!

For all lovers of Hockney's work as well as for those who want to understand why he so very popular, this is one of the best introductions available about the man and his work! Highly Recommended. Grady Harp, July 06

I have been a fan of David Hockney's for many many years and was delighted to find this book. He writes in an understated, easy way about his art and about modern art in general.

Two of the sections were particularly interesting: "Art versus the Art World" and "The Power of Art".

In the book, Hockney explained how places and his personal experiences have influenced his art over the years. He talks about how he is incorporating photography into his work and feels that it is an artist's responsibility to be open to new forms of expression. He says he is an "artist who is always working". I think he is always experimenting too, with different methods of expressing his artistic vision.

He said he asssumes that if he is interested in painting something, others will be interested as well. I loved this viewpoint....in other words, he creates for himself.

This was a lovely book---especially all of the GORGEOUS color reproductions which traced the Hockney's evolution and his journeys.

This book is much more than just a memoir about the author's life in Lindos on the Greek Island of Rhodes. It's more than just a collection of stories about the people whose paths he crossed. And it's more than an historical review how Lindos changed dramatically over the course of 35 years. The book is all those things, but what makes this book great is that it is, at it's core, an tale of adventure. By all accounts, Willard Manus has lived quite a remarkable life. He could have easily settled down in the US suburbs at any point along his journey (and this book is definitely about the journey of life). But instead Lindos kept calling to him, beckoning him to return. It's a story that will inspire anyone who has put his or her dreams on hold for whatever reason.

I think you'll get the most out of this book if you have actually visited the Greek Islands (perhaps Turkey too). Although I never went there until well after mass tourism had been embraced, I have experienced places that are as tranquil and unspoiled as the Lindos of the early 1960s as described by Manus, and also to places that have become as tacky and overcrowded as the Lindos of the late 1990s and beyond. It's a no-brainer for me to choose which I prefer, and I can only imagine what it must have been like for Manus to witness the profound changes that Lindos underwent.

But the point of the book is not to warn of the dangers of mass tourism or to criticize the way the people of Lindos responded to their newfound wealth. It is a wonderful lesson about the importance of following one's dreams and living the life that's waiting for you. And you can't top that.

The title itself explains a lot of the intentions of the author, which mainly consist of relating his experiences as an expatriate in the lovely town of Lindos on Rhodes Island.

What separates Willard Manus' book from others of the genre--such as The Island of the Second Vision by Albert Vigoleis Thelen, which relates Thelen's sometimes surreal experiences on Mallorca from the early '30s to the days of the Spanish civil war--is that Manus includes some juicy gossip about people who are in no way unknown, such as the Pink Floyd band, novelist Richard Hughes and film director Hans Geissendorfer.

The entire change the village, Greece and the world suffered from the early '60s to the late '80s can be experienced reading this book and this atmosphere of change can be felt chapter after chapter. The tone of the book subtly moves from the unencumbered times before the Greek dictatorship of the Junta to the wild times of flower power to the almost senseless times of the '80s .

Personally, I would have liked a less superficial way of dealing with the Greek folk culture and a cover that depicts a little more of the reality of the '90s in Lindos than the almost idyllic image from the late '70s. But this book makes a wonderful read!

Overall, I would say it is two thumbs up, and it is surely one of the few books that I have encountered that urged me to read it from cover to cover in one sitting.

- Alf B. Meier (This report first appeared in IslandMani...)

This book is witty, well-written and a joy to read. It accurately depicts both the joys and tribulations of living in Greece!! Buy a copy and head for any Greek island!!

Sandy Pappas

I bought the book whilst in Lindos in the summer of 2000, and i found it an entertaining, yet informative book about the village.

I had been to Lindos before and the stories in the book cease to amaze me, I know many of the characters personally and feel it is a great way to get to know the village better.

Overall it is a wonderful fusion, the characters set against the traditional Greek village life makes it a book for everyone, regardless of whether they have been to Lindos or not.

A candid insight into how Lindos on the island of Rhodes (Rhodos) grew to be what it is today.

The book is based on the experiences of the author over a 35-year association with Lindos, and provides marvellous detail of how a very typical, unspoilt Greek village became an icon for European mass tourism. But more than just a historical account, it provides a human element to the effects of change.

The characters and the interaction between the locals and the foreigners (some very famous) are described with great detail and sense of humour. Some of these encounters are quite outrageous and need to be read.

Willard Manus has included many personal details of the events that shaped the lives of himself and his family, and these are very touching at times.

The commentary relating to Greek and world events that occurred during the period covered by the book is written in such a way that it links these events with the lives of local people and close associates of the author.

Whilst entertaining, 'This Way to Paradise - Dancing on the Tables' is also touched by sadness both for the individuals described in the book and for the way that Lindos changed.

I first discovered the book on sale in Lindos Library (which bizarrely doubles up as a Laundromat!) during one of my many visits to the village. I found it fascinating and enjoyed reading every page.

If you have never visited Lindos then this book should wet your appetite. But if you are a regular visitor and have fallen in love with the place, the book should answer many of the questions that will have arisen in your mind.

Tongue Fu! at School: 30 Ways to Get Along Better with Teachers, Principals, Students and Parents is a must read for everyone who works in a school. Sam includes a section in each chapter specifically for teenagers. This book would make a great textbook for a high school or college program in human communication. This book would also be an excellent read for school development teams. This book should be discussed in every staffroom!!
Keith Adey
School Psychologist

This is an immediately useful book. There are practical solutions to many problems in the school today.

It's obvious that Sam has kids and has been through trying times with their schools. Her practical advice is not like what I've read before. It offers simple yet effective techniques that can be mastered by anyone and can be used in many other life situations. We all want our conversations with teachers and principals to be productive and not blaming. Sam's do's and
don'ts about dialogue helped me "get it" quickly. I think it's going to help me in my talks with my children also. I hope their teachers read it too.

One of the things they don't teach in school is constructive, practical dialogue techniques that can help focus on solutions. I liked Tongue Fu! and I like Tongue Fu! at School for the same reason. These easy to learn techniques can literally change the dynamics of relationships between parents and coaches or teachers and vice versa. She doesn't waste time on theory and understands we need real life, right now help when we are trying to help our children. Perfect for educators at all levels and for parents who have children in school. Great value.

I just completed Tongue Fu @ school. This book was just what I needed to revitalize myself. I am a principal of a Catholic School in Colorado. Our parent community can sometimes be a bit of a challange. After reading your book I have decided to purchase copies for all of my teachers.

Although this is a departure from author Lundin's famous "Fish" series of customer service focused books, "Top Performer" demonstrates yet another means of identifying and delivering excellent customer service. It is novel in that most people would never seriously consider a street performer to be excellent at focusing upon the "needs" of his customers and then delivering customer service that fulfills those needs. As in the "Fish" series, "Top Performer" will deliver those "light bulb goes on" moments. The lessons that it delivers are easy to recall and should be part of any process used to identify and deliver superior sales and service. This is a fast and easy read which you will end up going back to periodically for a refresher course.

What a cool concept, increase the energy of yourself and those people around you. Without getting metaphysical, Lundin and Hagerman have touched on something that is real but cannot be seen. A great, fun read to keep me on the path of continuous improvement.

Lundin and Hagerman have authored a book that is surprising in its depth. A burned-out businessman goes in search of new energy to stay on top of his game. What he finds surprises him and it will surprise you, the reader!

This clever fable of life lessons from a street performer is something we all need to learn. Life is about relationships--about living the moment with gusto--about honoring mistakes and surprises, and finally about taking care of one another. The principles that spark the protagonist are good advice for life. This book is a great gift. How rare to find a "business book" that is fun to read and offers life-changing advice.

Anyone who works in sales or customer service industries should definately read this book. It tells the story of a successful salesperson who finds that the extra hours and discipline which have worked well early in his career are no longer enough. His home life is strained, his motivation is low, and he no longer can sustain himself on the challenge of just meeting his targets. He finds the answers he needs from discussions with street performers and learns tools and strategies to excel and rekindle the excitement in his job and life. A quick and fun read full of great ideas that stick with you!

A wonderful journey in the land of intuitive reasoning and inner potential mining. For those of us struggling in the pursuit of new business ideas or suffocating in unattainable bottom lines. Top Performer will help you tap your natural energy, awaken your curiosity and leverage your unique abilities. A truly sustainable new year's resolution!

A most entertaining book - fun to read, and so informative - for once I read what the africans really do on a day to day basis.
A ruuner's coffee table MUST HAVE. MAde me wanna run... all the way to Africa!

If you are a "goal oriented" distance runner, you'll love this book. Most of us can forget trying the workouts listed here but hey, we can dream! This is a great thing to reread when one wants to get fired up about one's training. I really turn to this book when I am tempted to waste more money on fads, new gadgets, etc. :-)

The formula for Kenyan success in distance running? It is no secret, really. You will find about what you expect. Still, this book is worth reading.

This book also provides a few brief glimpses of Kenya's culture and of the various sub-cultures within.

This is the best running book I've ever come across - and I've read a few! It's easy to read & fun, makes we want to run to Africa to run... On a more serious note - it shows that the only way to improve is to train. It's informative and backed-up by some of the world's greatest runners. As Mr. Tanser says: Train Hard, Win Easy. Great reading!

A total break from the boring running books. This book actually tells us from a runner running with the great runners. Whenever I need a kick before training I just get out this book, read a couple of pages and I'm flying through the Rift Valley training with Moses Tanui!

I expected this to be a book, which would reveal all the secrets of Kenyan runners and take my own running to another level. I was a bit disappointed at first but when I started reading it more I found it very inspiring. It teaches you how crazy actually the Kenyan runners are with their training. This book does give training examples of what the Kenyans do but they are more like just "samples" of the training and it's hard to get a big picture. If you want to learn the secrets of Kenyan runners, forget it -- there are no secrets. These guys just train so hard that it would be a wonder if they wouldn't be world class runners. If you want find out what it takes to be a world class runner, this book could be your choice.

This book change my life-The ego must be dealt with to move forward on your spirtual path.Expections must be viewed so you will not set your self up for failure!!! 5 stars KUDOS!!!

Reading and working with Unbound is an exciting adventure, an expedition of the soul in which you forever unbind your spirit and learn to soar. It is a journey of discovery. Unbound has the uncanny ability to change your life forever. There is a mystery and a power in these ancient words, a profound wisdom that penetrates your being. I have never been the same since reading Unbound and I continue to read and re-read it. I have read it with a group of friends where we read a chapter a week and then "worked" on the focus exercises. It is the most amazingingly powerful book I have ever read and I feel lucky to have discovered it. Unbound is like a good loaf of bread. It will feed your soul no matter at what stage of life you find yourself, it will rise to meet you wherever you are, it will fill you.

I have not found the discipline to read this book in order or all the way through yet, but I pick it up and read bits of it, for the last year or so. The thing is, practically each sentence has some kind of magical expansive quality to it. --Just like it says in the introduction--it's true! There is a very special quality to the words.

I guess it's a "channeled" work. It definitely has the stamp of such work, as it does not seem like it was written by an ordinary person at all.

This is a tremendously interesting, opening, expanding, and yes, even fun, book (though I may have an odd sense of "fun").

When someone gave me a copy of this book I flicked through the pages and picked out the chapters which appealed to me at the time. It was a bit deep and confusing for me as am a mere beginner in understanding the spiritual world. Once I read this book I was hooked! - The content is real, powerful and life transforming. It teaches you to understand and recognise the power of the Ego and how this impacts your life - And how to learn to use it to your advantage for the future. Superb and highly recommended
Hope it will be available in print again soon.

This is a wonderful book that should be read by those who are truly ready to begin a different path and to consciously make their lives more joyous and productive. Everytime I read this book, it gives me a greater understanding of myself, and centers me over and over again...It is definitely a one of a kind book...

Award-winning writers Nina Salley Hepburn and Beverly Williams pool their considerable literary talents in Way Down South: Stories From The Heart Of Dixie, a short story anthology with a distinctively Southern flavor. Nina Hepburn's contributions include: Daisy's Lament; A time For Sharing; Mea Culpa For Manny Roy; For The Love Of Oz; and How I Got Into Show Business. Beverly Williams contributions include: Old Maid; Crasher; Backslider; Hotsy Totsy; Rose-Colored Glasses; and Grandmothers On The Bach. Fully fleshed characters inhabit skillfully rendered settings of the South with the writing so vivid and reader engaging that one can fairly feel the sunshine's heat. Way Down South is a expertly crafted, delightfully entertaining, and impressive collection showcasing two outstanding and distinctive literary talents.

Having been raised in the South, I can truly relate to these stories first hand. They were delightful, believable, and thought provoking. I finished this book quicker than most. It definitely kept my attention, and I congratulate these fine southern ladies on a job well done.

This compilation of short stories written by two accomplished Southern writers is truly the spirit of the heart of the South. As a Westerner who has spent time visiting through the South and making Southern friends while doing so, and listening to their stories, too, this book is thoroughly engrossing, both with the sadnesses and humor that characterize the South. For me, these "Stories from the Heart of Dixie" reflect my experiences with the wonderful people that are true Southerners. And the writers easily evoque those experiences.

"Stories from the Heart of Dixie" gives the reader a chance to step into the lives of multiple personalities and experience life in the South like so few writers are able to depict. You can almost smell the honeysuckle wafting thru the trees as you read the antics of some of the characters.

The writers of this book have truly done a great job of letting the reader know just how life in the South is different than life in any other part of the country. You get the feeling that you've actually been there.

If you want to enjoy being Southern, whether you are Southern or not, you need to read "Way Down South". It will let you pretend for a short time that you have been "down South".

If it is true that all good writing may be said to be regional writing, then Way Down South is a regional book that will speak to a wide audience. Nina Hepburn and Beverly Williams manage to capture a Southern voice that is warm and complex and centered in the chest. At their best, their characters will hold their kinky and complicated shapes in the presence of such immortals as Big Daddy and Blanche DuBois. "Mama's Elvis Story," wickedly funny and heartfelt at the same time, has already assumed a near-mythic stature for me. Southern readers will recognize their own in this book, and yankees such as myself will be touched by a soulfulness that can cross the Mason-Dixon line most effortlessly; for Way Down South captures a local truth that casts a wide net.

Herndon brings us along through the mystification of his first year as a public school teacher. In the end, he is fired for, well, for teaching. This series of stories -- told matter of factly and leaving much up to the interpretation of the reader -- still rings true, as he captures the inherent paradoxes teachers and students face every day.

White Jim Herndon saw his "impossible" junior high ghetto Blacks as human beings. By the end of the year, they'd learned both to read and write better and much more - even to love a "Honky."

Junior High's a crazy place. James Herndon made me see that craziness clearly, since he tells it like it is. The conflict he dramatizes- between the kids' interests and possibilities for learning on the one hand and the administrators' desire for order-- is real today, too. Today's administrators call it "data-based decisionmaking" and "scientifically-measured results" but it still just means order-- a number next to every kid's name (now, they call it "progress towards standards" instead of IQ, and make a colorful bar graph out of it) that tells you who's better than who.
The world will be a better place if you do what Herndon did, but you'll get fired just as fast now as then.
This book makes clear that you don't need anyone to believe literally in racism in order to perpetuate a racist society.
All you need is to make conformity to white culture the sole entryway to all achievement, respect, income, and education, and then punish all those who fail to conform by putting them in the basement.
All you need is to establish the teacher's role as a manager of papers and people rather than as an educator.
All you need is to believe that we are test-takers first and human beings last.
All you need to is to put 1,500 youngsters in one brick building and expect all of them to toe the line.

Herndon wrote in a moment when America thought that its institutions could be healed, that its oppressions could be undone. Now, everyone thinks that the institutions would be fine, except that Somebody (terrorists, Republicans, homosexuals, rich people, poor people) has sat in a closed room somewhere and figured out how to sabotage them. HErndon reminds us that we have done it to ourselves.

The author writes of his first year teaching, which happens to be in a 98% black urban junior high school. I found this book captivating and could not put it down. It is a quick and easy read although its' contents will keep you thinking for a long time.

The author begins with his first day of school and takes us through the end of the school year at which time he is fired for being incompetent in the eyes of the administrators and other teachers. Chapters are written almost as short essays on a single topic, moving through the school year. Herndon introduces us to his 7th and 8th grade students with humor and sincerity. Many of these children, to my horror and amazement, can't even read their own names let alone anything else. Herndon discusses what school policies are and how other teachers "control" the class by restricting their movement and even in one case, not allowing the children to utter one word to the teacher during class. Absurdities in school policy and administration come through to me very clearly as I read these stories. The style of writing is one of storytelling rather than a book discussing why school reform is needed, but you will clearly come to your own realizations of what the problems are by simply reading these stories.

Half way through the school year, Herndon decides to do whatever it takes to get these children to learn. In some cases he comes up with innovative teaching methods and in other cases he allows the students to find their own way of doing things, and guess, what? Learning happens! Success! Well, the success is in the eyes of the students and in the eyes of this schoolteacher (not in the eyes of the administration). There is mutual respect between students and teacher but the other teachers and administrators think Herndon is an incompetent and that his students are out of control, so they fire him.

I figured out the year was 1959, but this could just as well take place today. Herndon's epilogue, written six years after this year of teaching, is brilliant. This is a short book and an easy read. As you read it your mind will be reeling with emotions and ideas about public/government schooling and who are they really serving?

James Herndon was a great American writer. He had freewheeling wit and intelligence, an urban beat, poignant, ironic humor, well-sketched and righteous anger and most importantly, a sense of seeking, a desire for the truth in his life. The reader becomes complicitous in the same search and thus "The Way It's Spozed to Be" is one of those rare and magnificent books in any subject area that transcends a reading experience and takes on the impact of real time.

Yes, the book is about a troubled inner city school, yes the author is a first-year teacher who bucks the system, yes he was naive and idealistic, and yes there were and are many books and movies that share these premises, but what sets this book apart is the author's simple humanity and honesty. He knows he will not solve everything. In the epilogue, when he is long elsewhere, he muses sadly that conditions at his first teaching job probably haven't changed.

Also, Mr. Herndon knows that even if he succeeds in getting the kids to sit still long enough to do their expected work, to act the way students are "spozed to act" and conducts classes the way they are "spozed to be conducted," what the students are learning is not a love of learning itself, but rather a perverted desire to be the "way you're spozed to be."

A telling incident: Mr. Herndon sees an art project done by a class of students, mostly if not all African American. Yet the people in the poster are Caucasion. Mr. Herndon asks the art teacher why that is and is told that most of the pictures the students see are people with Caucasions. Even their imagery is the "way it's spozed to be."

This is mild compared to the racism that exists within the student body, based on various shades of skin complexion and the students' features. Add in the merciless teasing doled out to anyone who couldn't read, in some classes, all but a few students, and you have a hotbed of dysfunctional and hyper-critical relationships where learning is nearly impossible.

The author doesn't pretend to understand or solve large-scale economic issues, although he comments objectively that many kids don't have enough money to eat proper lunches but most are willing to buy "tennis," the slang for sneakers. He also doesn't pretend to understand social or familial circumstances, in fact, families are rarely discussed and we see the students in the stark flourescent light seen by Mr. Herndon. He doesn't offer sweeping solutions.

Instead, he walks this dismal territory as a brilliantly perceptive and caring guide, bringing us close to the academically deprived conditions that we know exist, and more than puts a human face on it. He illuminates the psychology of children, concisely and with searing truth. This writer broke down many times, both in the first reading and in many successive ones. He feels the frustration of the children and shares their delights.

At one point the students start a tradition called "slambooks," notebooks in which they essentially write down the often insulting comments about other students and teachers that are anyay expressed verbally. Other teachers confiscate the slambooks, but Mr. Herndon seizes on it as the first sign of hope that the students might begin to understand why we should attempt to articulate concepts on paper.

Another aspect of this book that separates it from many in its genre is that, although Mr. Herndon agrees to accept the students' traditions, he doesn't pretend to take part in them himself in order to become accepted. He still sees the slambooks as insulting and shallow attempts at written expression, but attempts nonetheless.

The essential message of the book is that Mr. Herndon refused to allow status quo, which at the time was sadly this: teachers pass out worksheets, students did not complete them, students pass them in, teachers fail or pass students. Instead, he dared students to find something that no teacher had ever offered them: a reason to actually want to learn.

This was not the "way it's spozed to be," and Mr. Herndon is punished for that.

This book is never heavy, never dull. Some of the short chapters, only a page at times, could serve as small portraits of the "underclass" of America, and on a deeper level, the awful ache everyone has at times that things could be a whole lot better if we only knew what was needed and how to get it.

-Robert Murray Diefendorf, Author of "Release the Butterfly"

with a preface by Ohshima the Shihan of Shotokan Karate, this book explains numerous old techniques and training tips, together with all the kata in karate do kyohan, there is enough to keep the practicioner going for a while...

ok I reversed the title a bit in favor of Shigeru Egami, that's for one simple reason: het tells more than about karate alone. The book gives a good view on training in the old days without grabbing to some mystical words. He tells his own feelings and give his view on karate. He puts an atmosphere of ancient days in the book. Also it contains a lot of good and precise pictures of karate punching, blocking and kicking techniques. A must for every karate beginner and a good one for expanding your martial arts library!

same book as _heart of karate_ I bring so that there isn't any confusion as to trying to get ahold of both books, __the only difference is _heart of karate_ is soft cover, and the other is hard back with dust jacket. Some very cool antecdotes and pictures in both books regardless

Karate-do is part of my life since I was 12 year old, and I search for this book since.Now I'm 35. This book is fundamental to discover true karate. Please reprint it.

From long time ago, I am trying to buy this book. In Portugal it is very difficult to do that, so I ask you very kindly to make a new edition of this very special book which is undoubtedly a master piece of karate-do and will add very important knowledge to all student and teacher of this art.