W Books

Whether you are starting your own internet business or just in the midst of cleaning out your basement, you have probably asked yourself how much you could make if you sold your inventory on eBay. The online auction site has largely become a household name and given thousands of entrepreneurs a platform for starting an online business. Regardless of the size of your business, eBay's Secrets Revealed provides numerous tools and insights that will undoubtedly help you find success.

Blacharski provides detailed step by step instructions to guide you in the most important aspects of making your business succeed. Aimed at the new or existing entrepreneur who wants to add eBay to his or her web-based marketing arsenal, eBay's Secrets Revealed provides specific insight to most concerns that can emerge when using eBay, such as various costs and expectations of customers. The detailed descriptions are especially useful for the newly initiated making the process of getting started less intimidating. Although the book may seem like more information than you need if you just plan to sell a few items, it is still a valuable resource for helping to make sure you do not encounter any of the most common pitfalls.

Full of advise from those who have made their eBay business soar, eBay's Secrets Revealed covers all of the business owning fundamentals as well as special sections on specifically eBay related topics such as protecting yourself from fraud and web-based marketing strategies. In addition to useful eBay information, Blacharski provides an overview of other similar websites as well as their comparative strengths and weaknesses. With concise and well written explanations of all tools and services eBay offers to facilitate smooth management of your auctions and easy transactions, eBay Secrets Revealed is highly recommended to anyone starting an eBay business.

Dan W. Blacharski's EBAY'S SECRETS REVEALED is for any who would expand their eBay business by tapping into expert advice. From watching out for spyware and understanding search engine optimization to cross-selling techniques, this is designed to help eBay sellers expand upon basics.

These days, it seems that everyone's had an experience with buying or selling on eBay. In the book eBay's Secrets Revealed, Dan Blacharski gives the reader everything he or she needs to know the set up and run a successful eBay business. Competition is fierce in the eBay business, states Blacharski, and any edge can translate into bigger profits for a business. This book gives you the edge that other successful eBayers may not want you to know - the secrets of the trade.

Blacharski starts at the beginning by describing the origins of eBay, and gives a comprehensive look at all aspects of running the business, from finding products through business accounting. Blarcharski also describes the technology that will make your business a success, such as anti-spam software, auction tools, photography editing software, and working with search engines.

The step-by-step guide is so encouraging that it seems easy to get started selling. There can be many pitfalls to running a business where the customer and seller never meet, and the product isn't seen until after it is purchased. Blacharski reassuringly addresses common problems and helps the business owner avoid trouble through proper planning.

The book has a colorful, attractive layout. Sidebars offer interviews and tips from the pros, checklists, and warnings. A logically-arranged table of contents steps the reader through the process. The chapters are clear and free of jargon, and the reader can easily jump to the topic he or she needs the most. Cute graphics are sprinkled throughout the book, and crisp photos end each chapter.

A new eBay business owner, or someone considering the business, will need this book. All you need to learn to start selling is addressed within the pages, and at less than 300 pages, it is an easy read.

Ebay's Secrets Revealed
By Dan W. Blacharski
5 out of 5 stars


In the 21st century, almost every American with internet access has either searched Ebay or at least heard of Ebay. There are multiple books out that have a reoccurring theme, which is "make money, make money," but that is about all that is to them. This book not only is a guide to making profit, but it takes you through the in depth steps to get there. It even goes into all of the different branches of information that will answer any almost any question imaginable that has to do with Ebay.

I have found that this book contains an abundance of valuable information to both current and future Ebay sellers. Meta tags are a key tool that are commonly over looked by Ebay sellers, but in this book Dan Blacharski not only covers the topic, but gives examples and even basic tutorial information on the subject. This book truly is revealing the secrets of Ebay.

Reading all of the advice and informative stories from actual accounts is another benefit of this book that gives the reader a personal connection. I also like how the author even gives resources as to sites that are similar to Ebay. I think that any person that needs guidance about Ebay should most definitely read this book. You are enlightened on every subject such as the history of Ebay, how to promote, shipping and handling, and even the legalities.

This book is magnificent, because once you finish reading it, you are truly educated on all of the possible in's and out's Ebay. I have stayed on the side of being a buyer on Ebay, and have never bothered with the selling aspect of Ebay, because I have always thought that the entirety of being a successful Ebay seller was too complicated. After reading this book I feel like I have gained not only a complete understanding of how to be a successful Ebay seller, but I have also gained the confidence to pursue being a seller, because I was finally able to comprehend how easy it can actually be.

eBay's Secrets Revealed
by Dan W. Blacharski

I laughed the first time a buyer sent me postage stamps for a payment. I returned the stamps and told them I accepted money orders or payment through pay pal. She did not laugh. She wrote a negative comment about the transaction and then filed a complaint against me. The litigation lasted for months and I was frustrated and confused. For several years I struggled with my site on eBay. I learned a few tricks on my own through trial and error.

Many powerful eBay sellers were reluctant to pass along any of their secrets. My site was floundering. I decided this enterprise was not for me. If only Dan W. Blacharski's book, `eBay's Secrets Revealed' was available to me way back then, my business would have been a success.

In the very first chapter Dan discusses name recognition. This is an extremely important concept in eBay auctions. Studies show that consumers feel comfortable with items and locations that are familiar.

Dan's information contains simple information regarding keywords that a first time seller may not even consider. The in depth chapter on accounting and taxes can literally save your business. Dan takes a step by step approach on how to succeed in your eBay business.

Make no mistakes eBay is a business and a livelihood for many individuals. Dan lets you know about security, customer service, fraud, payment methods and everything one needs to know to be a success in this burgeoning enterprise. Even the images you post reflects whether this item will be looked at and possible purchased.

Chapter 10 states the importance of positive feedback. This is not something you can shrug off. It can mean quitting your day job or failure. If terms like, second chance, reserve price, buy it now, absentee bid and insertion fee are foreign words to you, purchase this book.

This book can direct a novice, inform a buyer and lead an entrepreneur to success. The money invested in this book will ensure an easy and attainable transition in the art of selling on eBay. This information can also be applied to any other business project. After reading Dan's book, `eBay's Secrets Revealed' I feel confident to once again try my hand at selling and buying on eBay.

I give this book a rating of 5.

I really enjoyed this book. I picked it up for a school project, and didn't set it down until I was reading the epilogue. It is fabulously written, and very easy to relate to.

This book by Eva Schloss is totally amazing. Not only have I read the book more than once I have actually met Eva Schloss herself!! We managed to meet her because my year six teacher knows her and managed to arrange a meeting for all of the year six's to meet her. She read bits of her book to us and we were shocked and dismayed by the state the Nazis treated these people. She showed us her tattoo, and said that you could only just see it because the person who marked her done it lightly because her mother had begged them to do it lightly. I also got her book and she signed. I was very pleased.
This book shows the horrors of World War II and what it was like it Auschwitz-Birkenau.

I also teach an extensive unit on the Holocaust and Anne Frank. I am always on the look out for survivor stories for teens. This book certainly makes the cut. It is easy-to-read yet does relate the horrors of her experience in the camps. Her relationship to her mother and others in the camps shows the definite role companionship played in survival.

Eva's relationship to Anne Frank is simply a plus for the book. To have lived so close to Anne and even played in her house with her cat makes Anne become even more alive. Eva's relationship with her brother parallels Anne's relationship to Margot. Interestingly, Heinz and Margot seems to have similar personalities as do Anne and Eva. ...Her courage to speak about this terrrible time in history is a reminder to us all to remember what happened and those who are no longer with us and have no one to remember them.

Eva's Story is another powerful tale coming to us from the Holocaust. Eva Schloss was the step sister of Anne Frank (her mother married Anne Franks father after the war). Her story parallels the story of Anne Frank in many ways: both were young girls in Amsterdam, both went into hidding, both were betrayed, and both were transported east to Auschwitz. The only difference is that Eva Schloss somehow survived. If one wonders what would have happened to Anne Frank if only she had lived, the answer is in Eva's Story. The book is powerful, well written, and easy to read. It includes 16 pages of photographs as well as comments marking the major events of the war. The last pages of the book carry her story up to 1984. The book is another powerful contribution to history and survival.

Eva's Story is another powerful tale coming to us from the Holocaust. Eva Schloss was the step sister of Anne Frank (her mother married Anne Franks father after the war). Her story parallels the story of Anne Frank in many ways: both were young girls in Amsterdam, both went into hidding, both were betrayed, and both were transported east to Auschwitz. The only difference is that Eva Schloss somehow survived. If one wonders what would have happened to Anne Frank if only she had lived, the answer is in Eva's Story. The book is powerful, well written, and easy to read. It includes 16 pages of photographs as well as comments marking the major events of the war. The last pages of the book carry her story up to 1984. The book is another powerful contribution to history and survival.

I always been a fan of Kashif both as a singer and producer. I highly recommend this book to gain greater insights in the Music business or any business. It was a great buy along with a couple of manuals I purchased from Musicbrains.net entitled the Indie label Kit on amazon. You can also check kashif out at Brooklynboy.com

Included in this package are over 100 music contract templates that will aid you in filling out every king of music contract imaginable, from the deals you set with music producers, to the deals with promoters, to the deals you have to make with agents. The contracts all have explanatory notes and underlining information explaining each the purpose of every line in the contract. As good as this set is, it doesn't compare to "101 Music Business Contracts - Updated Edition - Preprinted Binder / CD-ROM set containing over 100 contracts and agreements for recording artist, musicians, ... industry. Entertainment law at it's best!" By Ty Cohen, a more complete set with easier explanation and a more intelligent structure

A real life look at the music industry. This is a must have for all involved in writing and publishing.

From Mark John Sternal
Author of "GUITAR: Total Scales Techniques and Applications"
"GUITAR: Probable Chords"
"Complete Guitar By Ear"
and, "The Twelve Notes Of Music"

I'm blessed I purchased this book earlier this month and tells me right here how I need to know and learn all about the music and record industry. This is a Extradordinary, more good-reading, more instructional Must for all Music lovers, listeners, musicians, singers, singer-songwriters, composers, producers, artists, and/or any1 that's real interested of trying out in the music biz. I recommend Donald Passman's book "All You Need to Know About the Music Business" 2 include along and recommendarily Quincy Jones' memoir along w/ others.

I 'preciate the help of what R&B and Music legend, artist, and producer Kashif tryin' 2 say. 'Preciate everything u talked 'bout this book. Enjoy it. It's very interesting stuff and u can't turn your back from it.

This is a great book. I first purchased Donald Passmans book "Everything You Need To Know About The Music Buiness' - a must have book for any interestd, but as a complete newbie also a bit overwhelming. This book is easier to read, gives a good introduction and overview of the topic and helps to simplify some of the things Passman talks about. I highly recommend them both if you're serious about this subject.

We learn to pray by repeating what we hear others say. Our first prayers may be nothing more than a simple memorized prayer before bedtime or mealtime that we learn as a child. I was raised in a tradition that looked down on "prayer books" and instead advocated using one's own words in prayer. Inevitably, however, one would end up using the words and phrases they heard others say when they prayed. A prayer book is essentially the same thing, except that the prayers have been carefully constructed and often refined and polished through years of use.

One advantage of Boa's wonderful prayer book is that it incorporates the words of scripture to form the backbone for one's daily prayer while, at the same time, provides a rotating list of instructions which encourage one to pray, using their own words, over a variety of topics.

The book has provided a helpful jump start for my often lifeless attempts at prayer. It helps me pray when that is a low item on my priority list for the day. It has also helped me develop consistency in prayer. I give these books often as gifts and in the beginning of 2008 each family in our congregation was encouraged to purchase a copy that we might all grow together in our devotion to prayer.

I love the format of the daily prayers in this book and the way that scripture is incorporated into the prayer as well as promptings for personal prayer time as well. This is a great way to have daily worship and prayer time, as well as reinforcing God's word into our memory.

This is a prayer book that turned my quiet time into something i began to look forward to. Dr Ken Boa shows how verses from the Word of God, when prayed in the structure of the Lord's Prayer can transform your relationship with Him. Buy the book for yourself or better still, gift it as a blessing to somebody else!

Face to Face has become a mainstay for my time in the Word of God. The daily scriptures always apply to personal life - always timely. I like the size and covering of the book - I can take it with me anywhere - usually it goes with me daily to the gym. It is a great source of refreshment and getting my thoughts grounded back on the absolute Truth of God's Word. There's always a verse or two that I end up copying on an index card to keep before my eyes regularly.

In the introduction to this book the author writes, "The problem with prayer is heightened by the fact that people often succumb either to the extreme of all form and no freedom, or the opposite extreme of all freedom and no form". I was pretty much in the all freedom trap and felt my time spent praying was wasted a lot of times due to my inabilty to get my mind in order. This book has really helped me to improve my prayer life.

I really enjoyed the way the book is organized with gentle nudges at the end of each section to get you going in the right direction. My previous prayer efforts consisted of me basically free associating. Since purchasing this book I have found myself getting to my point or just finding what I want to say much faster and with much, much more clarity. I also learned work in a time to stop and listen for a change, too!

Another problem I had had with my prayer style was the pure inabilty to pray out loud. I'm not talking about in front of people or groups; I mean just praying out loud, alone, in my house. It was like my brain would freeze when I opened my mouth. Reading aloud the passages inluded in each section allowed me to let my mind get 'warmed up' and my prayer just flowed out after I finished reading a section.

This isn't a Book of Prayers that you just read out loud. Rather, this is a book that lets you pray God's word back to him and then nudges you in a general direction that you fully expand on yourself. I found this book series recommended on my church's website and am very glad that I found them. Just to be clear, the book isn't a Bible replacement or a list of prayers. Face to Face is organized based off the Lord's prayer and is merely a guide to developing more meaningful prayer. I highly recommend it.

I learned about the functions of the body in an easy to understand layman's discussion: that is, the skeleton, the skin, etc. He tells stories about people he has treated that exhibited some of the illnesses when these areas of the body do not work as they should. At the same time he relates this information on a spiritual realm. Although the book is not new, I liked the way he wrote and found it an easy way to learn about a lot of how my body works.

Dr. Brand's book can't help but leave the reader feeling as though they are disconnected with what is taking place around them. From a personal perspective, it's impossible to appreciate the complexity of performing even the most routine activities throughout the day. On a large scale, this book challenges all of us to consider what our obligations are to society as a whole, exposing what an isolated perspective most of us are able to maintain living in America. This is an excellent choice for anyone involved in a reading group.

Note: This review refers to an additional book, "In His Image" by the same author that I consider a "companion" to this one.

In both these books the authors take us into the world of medicine as seen through spiritual eyes. The parallels between our own bodies and the Body of Christ are fascinating to say the least. Read, for example, how when one area of our physical body is injured an urgent call goes out and hundreds of thousands of cells respond by plugging the holes in the walls, protecting the weak, cleansing the area and rebuilding itself. Read also how the body responds when there is rebellion loose within it. The list includes the workings of: (Fearfully and Wonderfully Made) cells, bones, skin, motion, (In His Image) image, blood, head, spirit and pain.

The reading style is very relaxed and everything is explained simply so that you don't need a degree in chemistry to understand what's going on. A special bonus is Dr. Brand's focus on his life's work with lepers which is interwoven throughout both books. If you've got an interest in how the physical body works and how it relates to biblical concepts, get these books - you won't be disappointed. -- Moza

I highly recommend all of Dr. Brand's and Yancey's collaborative efforts. This one is fairly short and readable and the emphasis here is on the intricate workings of the human body, and what it suggests to us about how the Body of Christ works or should work. Just the chapter on the properties of bone is fascinating enough to warrant reading this book. The gift of movement, or the protection of our skin, is something we most likely take for granted. Dr. Brand will rob us of that conceit! He also gives examples from his groundbreaking work in treating leprosy to show just how precious a healthy body can be. The real message, however, is that God's design for his church is not accidental- just like a working body, it is intricate beauty, strength, and order in dynamic motion!

This is primarily a book about the human body and the startling complexity of what is under (and a part of) our skin. Four main areas of our bodies are discussed; the skin which holds us all in, our cells which make up an intrinsic little universe inside each human body, human bones and lastly motion. The insights into the physical human body are enough to make this book great for it shows that whoever or whatever created the human body was unfathomably intelligent. I prefer to believe that God was the designer and so this book causes me to be in awe of God, who I believe to be the creator of mankind. But for an atheist, this book would have to cause him or her to give great awe and respect toward chance. For if chance created our human bodies, it did one heck of a job. Though primarily about the physical human body, the authors are constantly making application to the spiritual body of Christ which, as the Bible tells us, is the entire group of people on earth who have believed in Jesus Christ. The Bible also makes a lot of comparisons between this strange group of people and the human body. Paul (one of the human authors of the Bible) tells us that God sees this group of people (I will refer to it as the church henceforth) like a human body, with many different parts, each part with a special function. In Yancey and Brand's book, they explore the different aspects of the human body and then show how these apply to the church. The analogies are insightful into how we as Christians are to function. In the introduction to the book Yancey writes, "In a sense, metaphorical symbols are the only way for us to grasp spiritual truths, which explains why the Bible uses them so lavishly... the human body expresses spiritual reality so authentically that soon the common stuff of matter will appear more and more like a mere shadow."

Yancey is a great author, and Brand is clearly a great doctor. The book is written as well as Yancey's other books and it is broken down into 25 short chapters. Each chapter has a specific point, and most chapters also offer an analogy about the church, the spiritual body of Christ. I read the book in 25 days, a chapter daily which was an excellent pace to be able to digest the book while still keeping it constantly fresh in my mind. I would recommend the book to any Christian eager to be astounded by the human body and the spiritual analogies that come from the mysteries of our physical bodies.

A relative loaned me a well-worn paperback copy of this book to read, and I laughed and cried as I read it. When I finished the book, I didn't want to put it down. I felt uplifted. I knew this is a book I would share with friends and family. I've given away the 3 copies that I bought and now I'm ready to order more. I want to make sure I have a copy to keep for myself.

"First We Have Coffee" is one of the dearest books I've read. I have bought it over and over again for many years, only to give my copy away and buy another. I can't tell you how much I fell in love with Mama. If I could be that kind of Godly Mother, I would rejoice. God bless Margaret Jensen. What a talent she has. I have read many of her books and loved them all, but this was my favorite. I am going to order several for my Grand girls. Good lessons for today's younger generation, especially the ones who have too much!

I was surprised by how attractive biblical marriage is portrayed within the pages of this encouraging little book. This is not about how to have a happy marriage/family life when both partners are 'wonderful'. This is the life-story of a woman who applied God's truths to her life and trusted in the Lord for the outcome. Her husband didn't suddenly turn into the romantic white knight she may have dreamed about in her youth, but she loved and respected him, even regarding his differences. She walked the walk, sacrificing many things to the Lord, and found that the secret to a happy life was a thankful heart. There just aren't very many Christian books out there that unabashedly take God's word as it is written. So many water it down with situational ethics...this one does not, but what an encouraging and riveting biography for us to follow.

I was given this book as a gift and just fell in love with it. I now keep several copies on hand to give as gifts. Its easy to read and full of depth! Any mother would enjoy reading it... young or old! It inspires you to be a better Mom and wife. What I love about books like this, is that you fall in love with the family. You get to know all the kids and the mother and father. By the end of the book, you don't want the family to go.

This is the story of an immigrant family in the early 1900s. Many times were hard but the family's faith in God brought them through. This is a very easy to read book with stories that put the reader in the setting. The stories, although enlightening about living in that time period, also serve the purpose of building one's faith by seeing how Mama believed God's promises and helped all her children to believe them too. This book is a pleasure to read & the reader will feel better after having read it.

A great resource book to have on fractures. I am using it frequently in practice

I am an Internist who bought this prior to deployment to a Level 2 BAS in Iraq. This was very helpful not only in terms of diagnosis, but management. It lets you know just when to refer, so you are not taking up medical evac resources, or placing soldiers on the road unnecessarily. I highly recommend this book as part of your packing list if you are a non-ortho battalion surgeon.

This is an excellent reference to rapidly give you the plan of treatment for any fracture in a table form as well as a longer written discussion. It states when orto MD must be seen and when. Perfect as a ready reference!

Great photos of fractures plus this manual gives a description of how to treat - what the best type of casts or splints would be and what they look like as well. Excellent resource!

Very easy to use, concise advice on the most common fractures. Not a definitive ortho text, but does exactly what the title indicates. Worth the price for anyone in primary care or urgent care environments.

This book will give you peace and understanding to help you not just throught difficult times but for every day issues that we all face. Highly recommend this book.

Lucado is a unique writer of the evangelistic angle. In A Gentle Thunder he uses the gospel of John as a touchstone and each of his vignettes describes God's voice and our response in a unique way. He uses the ordinary and the unusual to creatively demonstrate God's faithfulness. Wile E. Coyote, hummingbirds, Cinderella, New Yorkers and a waiter/cat are a few of the unique characters that Lucado portrays in this book. Lucado's vintage Bible character portrayals, some rare moments he experienced as a missionary in Brazil, and the metaphysical side of a wedding reception with no cake makes the ancient come alive and the everyday become exciting. Lucado poignantly portrays how God will do whatever it takes to get our attention, but leaves the choice to us. That's the message of this book: the relentless pursuit of God. Despite the use of scripture and religious overtones, many people have been helped by Lucado's writing.
Trish New, author of The Thrill of Hope, Concepts to Ponder and South State Street Journal, Secrets of The Heart.

In this Book you will find God does whatever it takes to get our attention, alot of times not in the way we would expect Him to, but He does whatever it takes to pull us back to Him over and over again.

We may never understand what it is exactly He is doing with us, but we can trust His Heart and trust Him to do what is right.

If you need a reminder of His Love and an assurance of His strength and an example of His Kindness then this is the Book for you!

You will be blessed with His Gentle Thunder!

Max Lucado has written a devotional masterpiece that can attract the attention of any philosopher who is searching for the meaning of life or give insight to any clergyman who is in search of material that can supplement his or her preparation for a thought-provoking sermon.

I am generally wary of those who attempt to use individual biblical quotes to postulate their personal opinions and then formulate themes that they call daily devotions. In other words, beware of those who attempt to use scripture to "fit" their points-of-view.

Lucado, on the other hand, does the opposite. He presents a variety of stories that range from moral tales to historical accounts of triumphs and disasters, all of which parallel the fables and parables of ancient times, and while reading each chapter, one should conclude that if there is any point that Lucado is trying to get across, it is not for his own personal benefit; instead, it is this: we fail to realize that there are so many modern-day events in our world that make the works of the gospel writers just as relevant today as they were in the past and that many of these happenings brought to life are just as applicable to the so-called ordinary individual as they are to the famous figures who headline our daily news.

This book allows us to see God's word applied to situations we have been in and can relate to. Further proving the awesome power He has!

i'm do organic synthesis. i reference this one once a week on average. it's the first stop whenever a protecting group questions comes up.

if you are synthetic chemist you ought to have this book with you

There are other protecting group books out there but I found this one to be the most comprehensive and easy to use.

This book contains methods for the installation and removal of practically every protecting group you can think of, and likely some you've never encountered. Most methods are referenced to articles containing representative procedures, saving valuable time scouring the literature. It is compact, well-organized and reasonably priced. Along with March's Advanced Organic Chemistry, this book is a must have for any organic chemist.

If you doing any sort of organic chemistry in the lab, you will really get your hands into this handy reference on protecting groups. The book neatly organized into functional groups and their protecting groups. A Primer for organic chemists. It will save you zillion hours of researching for papers/references on the appropriate protecting groups used in reactions.

If you buy this book expecting to learn about some startling new idea or theory, you are going to be disappointed. But what you will get are literally hundreds of practical, useable tips for professional services marketing. As a consultant, what I like about this book is that it gives me, all in one place, a reference manual that covers the whole spectrum of marketing and selling. This is one of those books that I expect will end up all dog-eared, filled with hand-scrawled reminders, and stuffed with post-it notes and page markers. I especially liked the chapter on pricing services -- that chapter should be read by every professional before they submit any proposal for work. It's the kind of practical advice that can save you a boatload of money.

My only gripe is that the title is really not accurate. This isn't just "guerilla" marketing -- it's really covers a much broader set of marketing and selling topics.

Well worth the investment.

If you're a consultant/business owner, you need this book. Real life examples of how to market your company,make it more professional, and to make yourself feel more established in your field. Along with "Guerrilla Marketing: Secrets for Making Big Profits...", written in 1998, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 2005, the Internet and email marketing methods here are more contemporary than in the 1998 Guerrilla book).
I also bought a couple of proposal-writing books when I purchased this book, and wish I hadn't. The proposal-writing axioms in this book were more inline with the attitude of guerrilla marketing; after all, proposals are another way to solidify your company's identity. The other books' proposals were very stuffy.

Consulting is considered one of the most profitable professions, and is one of the last to remain unregulated. As a result, it attracts a variety of firms and people who often exaggerate their capabilities in an effort to gain attention and attract business. Authors Jay Conrad Levinson and Michael W. McLaughlin succumb to the same problem as consultants who promise their clients too much. The "breakthrough tactics" they advertise on the book's front cover never quite materialize and the promise deflates the sound advice they do provide. The first two-thirds of the book addresses "guerrilla marketing," a term used to sell other books, but not particularly apt for the familiar tactics here. However, the authors provide a good rundown on some solid, well-accepted components of marketing, such as public relations, advertising, surveys, books, speeches, Web sites and 'pro bono' work. They teach good management, which can transform and re-energize these tactics. Things pick up a little in the final third of the book as the authors discuss sales techniques, including pricing, dealing with competition and preparing a proposal. We suggest this useful (if not warrior-like) book to beginning marketers and consultants, and to the owners of small consulting firms.

This is a great book for professionals of all kinds. I highly recommend it. Goes well with Guerrilla Marketing in 30 Days.

Guidelines for consultants and professional service providers. The book offers marketing strategy and tactics for getting clients as well as for selling your services and creating profitable relationships once you've been hired. Chapters cover: thirteen guerrilla marketing secrets; a marketing plan and road map; creating a client-centered web presence; free publicity; when it pays to advertise; five steps to a winning speech; publishing articles and books; proposal writing; project pricing; after-sales marketing. Provides lots of highlights and checklists. Gobs of great advice. Consultants will find a lot of nuggests in this book. Highly recommended.