W Books

I like this book; The Rommel Papers.
Finally I understand the concept of "Blitzkrieg" and how the German Army could penetrate the western front in 1940 so quickly.
The person Erwin Rommel also stands out in an impressive way.
The book is also very exciting to read.
I recommend the book.
Bjørn Braathen, Norway.

I have purchased and read lmost all one person can on Erwin Rommel and really feel ashamed that I never purchesed this book, it is excellent .
I encourage any one going into the armed forces ,espeicially a combined arms branch to read this book.

This is a fantastic book. The number of pages at first daunted me, but (after the first few which are kind of so-so), the book just takes off! He not only talks about the campaigns that he fought in, but he also breaks down what he learned and what should and should not have been in each one. What should have been done from those up above and how his enemy either defeated him (I agree fully on his conclusions about Montgomery's victories over him) or lost to him.

He goes on (around the end of certain chapters) to go on about what a commander should and SHOULD NOT be to his men and to himself--EXCELLENT stuff!.

What I found most interesting though, was that (unlike many other works I have read) Rommel really was ONE HELL OF A WRITER. His words are enticing and chapter after chapter I'm just compelled to go on.

I've read 'Panzer Leader', 'Lost Victories', 'Panzer Commander' and a host of other books from former Wehrmacht officers and none of them really NAIL it all like this one does (though, I HIGHLY recommend Erhard Raus' 'Panzer Operations' as it does for the Ostfront as this does for Africa and French theaters--'41 and '44).

If you want a great book on the tachtical methods of the German army in World War II--this is for you.
If you're a military man or buff who's looking for (what I believe) is a blueprint fror any 'commander' to follow--this is for you.
If you're just a regulatr Joe--or Jane--who's just looking for a great read about what it's like behind the lines, in the front with your men and all places in-between--then this is for you, too.

Like my review title says, I HIGHLY recommend this book. Get it! You won't be disappointed.

A well written book about Rommels experiences in WW2 taken from his notes made during his campaigns and from letters written to his wife with additional narration or corrections by the author. If you have read ATTACKS by Rommel you will like this book.

great book written from the surviving papers after his death there would have been more but a lot of his stuff was taken by the Nazis, and much more was lost to the US Army but his wife and son saved some and from this B.H. LIDDELL-HART was with the help of the wife and son to put his great skill as a battlefield commander in a new light A must read for any student of WWII also checkout ATTACKS by Rommel this book is about his time as a young lieutenant in WW I

Wonderful! Age appropiate. My horse loving pre-teen is really enjoying them. She started with the #1 series. We are ordering 5 series at a time.

Bought this for my 15 year old daughter. She loved it and actually read it. Which is always nice to have a teenager read!

Amy has decided to take in a horse named Spartan, which is the horse that they went to save in the big storm. Spartan was in the same car wreck that Amy and her mom were in. Spartan is still scarred from the wreck. When he comes to Heartland he remembers Amy, and he doesn't like her because he remembers her from the wreck. Amy has to start working with Spartan, but it is dangerous because he keeps trying to hurt her because he is scared. At first Amy didn't want to work with Spartan, but then after a couple of weeks she decides that she will work with him. She goes into his stall and he starts kicking and raring up at her, but Amy doesn't get hurt. Amy's sister and grandpa just happened to see it all happen. They don't think that Spartan is a safe horse and they want to put him to sleep. Amy doesn't want that though, because she knows that Spartan will get better. Amy's Grandpa and Amy's sister decide to go to the movies and invite Amy to come. Instead Amy acts like she is sick and stays home so she can join up with Spartan, which means she is going to try to get him to trust her again. When they leave to the movies Amy goes to Spartans stall and takes him out to the round pin. She starts lunging him. Then she takes the lunge line off and Spartan doesn't do anything and he doesn't try to hurt Amy. When her grandpa and sister got home she showed them that Spartan wouldn't hurt her. That changed their mind about putting him to sleep. Amy started working with Spartan more and started taking him to some shows. At one show Amy finds Spartans old owner, Larry Boswell. Larry see's how good Spartan is doing and decides that he would like to buy Spartan for his grandaughter Hannah to show. And he did, and Hannah ended up showing Spartan after he was healed at Heartland by Amy.

Attention all Heartland Lovers! I have made a website dedicated to everything about Heartland. It is filled with info on all the books and the author. You also may review a book and log into the chat room. There is also a weekly poll that changes every week. I also have a little section for Chestnut Hill. The URL is http://www.freewebs.com/horse_lvr13/ . Come check it out.

This book is a very good but I think it could of had a better ending because it would be so sad to see someone read this amazing bookand end not finshing it because it is so sad and such a bad ending. Most people like a ending where the person who really wants something it better when they get it.So if you ever read this book you should finsh it to the end because there is no story better than a sad story because it exspress you r true emotions

As an 0331 (machinegunner) in the exact same unit several years later, this book was an inspiration to all the men in the platoon as well as Johnnie Clark being our unit hero. The book was excellently written and serves as a mirror to the bonds of friendship that develop in the small units of the U.S. Armed Forces

This remarkable book describes the commitment of a young American (17 years) in the Marines in 1968, as a server of the famous M60 rifle gunner. "Guns up" - the order of battle and odf immediate fire - became a classic Overseas Atlantic story of the war in Vietnam. It has all the ingredients for success: good writing, humility, joint commitment ( "team spirit") and even religious faith (not that of George Bush, however, and fortunately).

I found this story in the spirit of the commitment of the elite troops at the French war in Indochina. 7 months of fighting without having set foot in a barrack, living in the jungle: what warrior feat indeed! Embuscades, fraternity, weaknesses of man.

A great book for a superb story.

Vietnam another generation, another war,life in the bush;death nearby everyday,war buddies killed.Life as a teenage Marine, either you grow up or die. A great read if you want to know what life as a Marine is.

if you want to know what the south end of Quang Nam province was like in 1968-69, this is it. i was there, just like johnny clark; but i was in 1/7. he's done a great job of capturing the feel of the time.

This is one of the best books I've read. The writer says in the end that some of this is fiction, or that certain characters are made of multiple people he knew, but the bulk of this story is true, regardless of who it happened to. I have yet to know someone who read this book and did not have to fight back tears at least once. I have read this book 4 times now. I recommend it to anyone and everyone.

First of all, I had to try to find some recipes that I wanted to try. They were a few, and they were pretty good, but there weren't that many! If I wanted oysters or unusual ingredients that I don't normally keep in my kitchen, maybe I would be more pleased, but for most cooks, it is all hype and not many usuable reipes. Sorry, I was "less than impressed".

IMPRESS FOR LESS is all that and more! A must have for having a wonderful dinner, lunch or even breakfast with family and friends. Just received my copy the other day from Amazon.com, and couldn't put the book down. Where to start, what recipe to try first. Who, do I invite over to share a outstanding meal with? My family was first with Roasted Orange Chicken Breast with Wild Rice Pancakes. It was a outstanding meal, and I made uses of the wine tips. (what a plus) My kitchen is on it's way to being a five star restaurant. Can't wait for Hope Fox to put together her next book!

This cook book is gorgeous and affordable. Being a Philadelphia girl I love the opportunity to prepare meals by chefs from our famous restaurants Le Lec-fin and Fountain Restaurant to name a couple and Hope Fox makes it possible and not hard to do. Oh how proud we feel serving up one of Hope's beautiful recipes. And I had the pleasure to meet her at a book signing and she is as warm as her cream of porcini mushroom soup all the way from where I left my heart: San Francisco at Masa's.

Mary Jane Hurley Brant
www.wheneverydaymatters.com

Not only is Hope Fox great in person, but her book is even better than when I got the pitch in the Chicago airport! The way she explains making delightful and fancy dishes breaks it down and simplifies it so much! After reading some of my favorite food recipes such as cesar salad (my food drug! hehe) I thought to myself, "That's it??!?! I can totally make this! Great book and Hope is fabulous! I am so glad I met her! Such a gem!

Hope gave us the best recipes from the finest restaurants. With the market close at hand, and " Impress For Less " in our collection, we can experience dining excellence without making reservations or excuses. Thank you Hope!!

I received the book quickly and in perfect condition, and it has been extremely helpful in learning difficult concepts in human physiology. Thanks to this textbook, I've done well in the course!

Costanzo is the best phys book ever! It offers the material at the PERFECT level for medical school. Everything is explained very well and is an easy read. This is one book I would say READ THE TEXT! Another good point is that the text reinforces what you have already learned so it becomes thoroughly integrated in your mind. I used her 2nd edition for graduate school, and purchased her 3rd edition for medical school (the 2nd edition got destroyed). The new addition has some slight changes and more color which makes it more user friendly.

It is one of the best books I've used in med school so far. It gets right down to the point, so you don't have to read through all of the fluff to find what's important like in other books. However, in the same respect, it's not overwhelming like in some texts where you read a paragraph and then wonder if it was even written in English. This is a must for any med student.

While drinking from the firehouse of knowledge this book is your best friend. It's really a must buy for any med student. Her other book is less helpful. Boron & Boulpaep (etc) take WAY too much time.

This physio book is great. It easily and effortlessly breaks down the physiology that occurs in the human body without getting too technical or clinical. It delivers the basics and little fluff. Great book to read.

This book gives a very good, comprehensive overview of the major disciplines in psychology. The text is long, but is well mixed with pictures, diagrams, and activities. The text is also very readable. This book is used as a college text for an Introduction to Psychology class. The material is presented in from a secular, non-biased perspective, highlighting major terms and discoveries and the most current research. If you want a good foundation of psychology, read this book. It might take you a while, and it might be a little dry at times, but overall it's an excellent text.

I used this text for my AP psych class in high school. I absolutely loved it. It is an excellent introductory survey of psychology and is written in such a way that it is easy to read, understand, and apply. I really liked that I was able to fully grasp the concepts with no prior knowledge in psychology and when I had to study for tests, I felt like I was studying life skills because this text does such an excellent job making the material relevant to the reader. This is my all time favorite textbook in any subject. Three years later, and I still remember a majority of the vocabulary and the importance of certain experiments. I highly recommend this book.

It was a very good purchase and does an excellent job of covering a wide-range of topics in an understandable way.

It arrived quickly, I got it for a great price, and it gets the job done. Perfect :)

its a great book to start your studies with psychological concepts and helps to think from diffrent ways.

Page-Turning Southern Novels!

Shadow of Dreams Book Review by Barbara Robinson
The novel is full of realistic Southern characters. If you love Southern novels, don't miss out on this one! Shadow of Dreams by Eva Marie Everson and G. W. Francis Chadwick is a well-written, well-developed novel full of foreshadowing. The main character serves as an excellent example of what happens to many young teens glamorized by the big city and running from problems at home. Instead of the prodigal son, the main character, Katie, is the prodigal daughter. I couldn't wait to find out what was going to happen to Katie and her husband, and the bad guys. I loved the way the authors used literature for clues. I also loved the way the small-town Georgia guys protected their own and took care of the big-city guys. These authors do not preach, but they certainly know how to spin a tale that could serve to help others. These authors offer much insight, and a reflective reader will benefit from the experience of having read this novel. A good, reflective reader will find that this book is about many things that connect to life in such a way, it can't help but be realistic. The characters are realistic, not mere shells of characters. The way they talk and the things they say, the dialogue, provide that realistic touch to make them come to life. Katie's mom is really a Southern character. It is ironic that she seems to treat Katie as her own mother treated her, but she does not realize this.

Summon the Shadows Book Review

By Barbara Robinson

Summon the Shadows by Eva Marie Everson and G. W. Francis Chadwick is the second novel in a trilogy you won't want to miss. Katie, the main character loses her husband, but refuses to believe he is dead. She is forced to take over his business, running a posh hotel, as she faithfully waits for his return. Her faith in God sees her through. Katie remembers her roots and from where she has come. While being thankful to God for her own escape from the world of exotic dancing, she tries to help three other dancers find their escape by offering them jobs in the hotel. Looking back unable to let go of her past, one dancer secretly returns to the exotic dancing.

This book will not offend anyone with its subtle message of God's caring and love. Everson and Chadwick have interwoven the hope, love, and joy of His message throughout this exciting journey of Katie's life. Katie escapes the evil plot of others with the Lord's protection. Her faith and belief in God see her through the trials and tribulations she encounters at the hands of others. Even with so much turmoil in her own life, she still finds the time to love and care for others and opens her heart and hotel to saving the three dancers and turning their lives around.

This novel will keep you turning pages to find out what fate befalls the dancer who returns to exotic dancing. You will be on the edge of your seat wondering if Katie's husband will reappear, when she starts receiving gifts from an unknown admirer. Next, you will hold your breath as you await Katie's fate at the hands of so-called trusted friends who worked in her hotel. This novel is full of plot twists that make savory reading. Curl up with wonderful winter reads just in time for Christmas with this trilogy available through www.amazon.com because you won't want to miss a single book! What wonderful gifts of reading your presents may offer others!

Shadows of Light Book Review
By Eva Marie Everson
Book Reviewer: Barbara Robinson, Avid Reader and Passionate Writer, Educator

Shadows of Light is a page-turner with a Christian message delicately interwoven, so that the novel does not come off as preachy. Yet, it clearly delivers a much-needed message of God's love and forgiveness and how none of us are perfect. We all need loving kindness, compassion, forgiveness, and redemption, and the set of three novels in this collection clearly provide this message. Shadows of Light is the concluding book in the three-part series, one you will not want to put down until you see how it ends.

This final novel in the series of three illustrates how prayer and faith work in real life. Katie, the main character holds on to her faith, like the treasure it is, until her husband returns. She never gives up on him. Even when he returns and things are not picture perfect, she understands, has compassion, forgives, and continues to have faith in God. Maggie, the housekeeper, also models faith and how prayer works. She is not afraid of death and meeting her maker. In fact, she illustrates how she looks forward to doing so, and she tries to encourage Ben's faith. Just as in real life, all family members do not always share the same faith or amount of faith, but the novel displays a fine example of how one can model faith and belief in the power of prayer without preaching. One of my favorite parts of this novel is how Maggie is found with her finger marking a Bible verse and how Katie remembers the small things about Maggie, like where she kept Katie's slippers. For, when we lose our loved ones, it is always the small, simple things we miss the most about them.

Another favorite part is the epilogue and how the novel ends. I won't spoil the ending for you though. Read the book and find out for yourself! The ending ties in with an ongoing theme from the other two books as well as the third novel and wraps things up nicely like a well-wrapped Christmas gift. These novels would make great stocking stuffers for the readers in your life.

The novel also illustrates a love story and romance between Ben and Katie, the two main characters. It is very realistic to life and provides insight for the reader. If you like Southern novels, romance, or love stories, do not miss this delightful book. In fact, you won't want to miss a single one of the three.

This novel is full of plot twists that make savory reading. Curl up with wonderful winter reads just in time for Christmas with this trilogy available through www.amazon.com because you won't want to miss a single book from the collection: Summon the Shadows, Shadow of Dreams, and last, Shadows of Light.What wonderful gifts of reading your presents may offer others! Check out all of Eva Marie Everson's other great books online.

I'm hesitant to give low review to any author but felt compelled to do so because I was so disillusioned by the other reviews.

I kept waiting for something to happen in this novel and when it did, I was disappointed. It seemed that the entire book was written for the "surprise" ending which was overly dramatic and too unrealistic to be believable.

Then again, I had just read Francine Rivers' "Redeeming Love" and not much compares to that, now does it?

Eva Marie's series is fabulous. I couldn't wait to find the time to read the next page. I fell in love with Katie and hope there are plans to read more of her. Eva Marie's 3 books in this series is filled with exciting plot twists, suspense, and drew me closer to the Lord, plus making me even more appreciative of my wonderful husband. These books are delightful!

Once I started reading, I could not put it down. The characters and storylines are so realistic. I feel I know Katie personally (we are both from Georgia, after all). The suspense kept me on the edge of my seat with anticipation and the love between Ben and Katie warmed by heart. This is definitely a must read and will keep you coming back for more!

The prodigal daughter returns to her southern home after twenty-five years of absence. Katie runs from her problems, and she discovers she needs to make things right with God before she can solve her problems. This book was intriguing and suspenseful, and there were times when I was sitting on the edge of my seat! The characters were well-developed, and I'm anxious to start the sequal!

Like many other people, I had heard of Glen Turner, Koscot Interplanetary and Dare To Be Great. Like most people who rely solely on the news, I believed that Turner was a crook, a swindler and a thief. But at that time, I also believed that MLM was crooked and that Amway was a illegal pyramid scheme as well.

A friend of mine knew that I was into personal development and network marketing, had apparently come across some old tapes by Turner and gave them to me.

When I first listened to Turner, I thought he had a bad cold. Later I would find out that he had a harelip and consequently, a permanent speech impediment. Despite that, the man exuded enthusiasm that was incredible. I was glad that my friend gave me these tapes.

With the tapes came a book called "Con Man or Saint?" which reviewed the controversy behind this man. It was written by a pulitzer prize winner. I have no association with Turner other than these tapes and the book, but I came away feeling that this was a very unusual man.

Turner literally turned the MLM industry on it's ear at that time. He was also able to turn $5000 into over $100 million in 2 years. That would be close to a billion in todays dollars.

I did some internet surfing on Turner and came across alot of stuff, most notably I found several articles by Jeffrey Gitomer, America's top sales trainer praising Turner and the positive impact that Turner had on his life as well as others.
Gitomer also say's "to get any tape by Glen that he ever did."
After listening to the tape set, I agree. He is a great motivator.

While I can't say whether Glen Turner was/is a Con Man or Saint, I do feel that the man did a lot more good for this industry that what some people give him credit for. His philosophy is making a major impact for me in the network marketing company that I am in right now. Gitomers book The Sales Bible is also a parcel in my wealth training library. I highly recommend it.

I have no idea what Turner is doing these days, but I would like to say that I thoroughly enjoyed your tapes and the book and if Turner happens to read this and is open for an opportunity, contact me

http://www.myxango.com/platinumteam

In the 1970's, Glenn W. Turner was a walking and talking advertisement for personal development and positive thinking. "You can have anything you want in life" Turner would say, "If only you will build belief in yourself and go after it."

And how could you argue with the guy? Here was a man with a harelip, a speech impediment and had dropped out of grade school and had created a $300 million company starting with only $5,000 of borrowed money.

Turner would wave his harelip like a magic wand and would blow away any excuses you might have about not being able to succeed.
No matter where or who you where, Glenn W. Turner had started off with much less....but amassed a fortune in excess of a quarter of a billion dollars, lear jets, 78 companies around the globe and "American of the Year."

Turner, Turner, Turner" The King of Network Marketing tells the truth about what really happened to Koscot Interplanetary and Dare to Be Great. It tells the facts about the Great American Mail Fraud Trial.

If you have ever experienced a setback in your life or are experiencing one now, you will find Turner, Turner, Turner inspiring and motivating.

You will also find a thing or two about how our government works (or at least did back in 1970's America) and why you should beware of being Rich and being right. Beware of helping to create over 800 millionaires and positively affecting the lives of thousands more.

Turner, Turner, Turner is a great book about a great man who undeservedly was sold down the river for doing nothing more than challenging people to "Dare to Be Great" and "Better their Best." And then showing them how to reach their dreams if only they were willing to believe in themselves, step up on their toes and go for it.

Great book. Highly recommended.

In 1969 I was seriously injured in a motorcycle accident. As I layed in bed hopig to recover, I felt as though my entire world had collapsed. My old job was gone, money was running short and I wasn't sure if I would be able to walk normally, if at all again.Then a friend loaned me a record by Glenn Turner called; "Glenn Turner Speaks Out". I felt as though Turner was talking directly to me and it really inspired me. A key phrase by Turner; "Confidence is the bullfighter who goes into the bullring with mustard on his sword." really fired me up. (Previous to this record, my self confidence, self esteem and self concept had dropped to zero)My Doctor informed me that I recovered faster than normal and I truly believe that it was this and other records by Turner that made the difference. Easy to see why Turner recieved special recognition from the recording industry for this record and why it went on to reach gold status in sales.It is great.I highly recommend any and all records or tapes that you can get by Turner. He is indeed the master of motivation. Nobody, does it any better.Thank you Glenn Turner for getting me back on my feet.

I heard Glenn Turner speak many years ago at Notre Dame. The man spoke to our marketing class and commanded three standing ovations!

While I didn't get into his MLM program, I did abide by his principles of believing in yourself and becoming my own Santy Claus.

Turner spoke in parables and is a great speaker. Despite a harelip which made him sound nasal and slurred a few words, this man can speak and inspire.

After listening to Mr. Turner, I realized that h aving a college degree without knowing how to use it. I also realized that I had to "take back my mind" as Turner stated "because you lost it"

His speech on "the great brain robbery" was so true and awe inspiring.

I wish this book was still available. I know all of those members of the graduating class at Notre Dame would buy it in a second.

Great man--great philosophy.

In the early 1970's, a friend of mine invited me to go to a meeting to listen to a man who was the CEO of a high flying company selling a unique cosmetic line of products and a personal development program called "Dare To Be Great." Needless to say, I was intriqued. Not to mention, I had seent he changes in my friend both from the outside with her new personal appearance and skin tone and from the inside, she seemed like a more fun-loving, caring and optimistic persoan that ever before.

The announcer comes to the microphone and introduces the main speaker of the day, the company CEO, a man named Glenn Turner. The music goes loud, we hear the song "Dare To Be Great" which I was later told was sung by Kirby "Sky King" Grant and then Glenn Turner comes running down the aisle like a bionic man, leaps on the stage while the crowd chants:

GO-GO-GO-GO-GO!!!

I had been to meetings before, but nothing quite like this! It sort of reminded me of a religious revival meeting and it appeared as though Glenn W. Turner was the preacher.

As Turner started to speak, I thought he had a bad cold or something, then I was told he had a harelip which also caused his speech impediment. None the less, I sat there mesmerized by this man who sprouted motivational messages and quoted scriptures. I was also impressed at the incredible control this man had over the crowd of about 1,500 or so who came to see him. Turner would just wave his fist in the air and shout "GO" and the loud audience became silent.

So I ended up signing up in the cosmetic company called "Koscot Interplanetary" and later go involved with the motivational company "Dare To Be Great." I attended the regular meetings and the seminars that were held. They made all the difference in me, physically, mentally, spiritually and financially. I only wish I still had those tapes from Dare To Be Great I through IV, the four adventures as we called them back then. That information was tremendous, life changing material.

Regrettably, the government got involved and Glenn W. Turner was hoodwinked so to speak. Most of us felt that he didn't do anything wrong, but the government, the real lawbreakers of the time and the american media like 60 minutes (yes even before Dan Rather with forged documents) worked their "magic" and took this huge company down. Glenn Turner I was told, had close to 80 companies spun off from Turner Enterprises including "Koscot Interplanetary" and "Dare To Be Great" and Turner was worth over $350,000,000 in 1970's dollars. Today that would be around $1.5 billion.

Yes Glenn W. Turner changed my life for the better too along with many others. And certaintly he did a lot more to help people that the people who attacked him. I highly recomment this book and any tape you can get your hands on by him, especially the Dare To Be Great Adventures VOL I through IV.

Thank you Glenn and God Bless You!

Delightful stories of the Hundred-Acre Wood and all of its lovable characters. Pooh and friends have quite a few adventures (or misadventures) in this collection of Winnie-the-Pooh stories. The stories remind me of childhood, making them special each time I reread them. I wouldn't even be able to choose my favorite chapter in this book -- each one is full of wonder, laughter, and Pooh.

The charming and timeless story of Christopher Robin, Winnie-the-Pooh, their friends and their adventures. I truly enjoyed this more than I thought I would. After all the years working at TDS where we had the Disney version of Winnie-the-Pooh shoved at us from all directions, I'd taken to having a distinctly soured view of the bear and all his friends.

It occurred to me one day that I had never actually read the original, and thought maybe I should give that a chance, and am glad that I did. It's a simple and direct story, and proved to be a joy to read.

My 2 1/2 year old loves this! It is soooo much better than letting her watch tv as this uses her imagination. I'm very happy I bought this.

This book is such a classic. I love reading it to my kids, no matter how many times they ask. (And as a homeschool mom of 4, I get asked a lot! I require it for kindergarten though.) And it gets even better the older you get. It is so funny and clever and wise and endearing. We see almost every personality type in the characters. Definitely a must-read, and if you can at all, own a copy of this book! (A good audio version is nice to have too--British accent a must!) It's on every children's book list I've seen, and with good reason--it's stood the test of time. The children in your life will thank you for introducing them to the original and still the best version of Winnie the Pooh.

This book was such a sweet little something to come home to at night. This book isn't just for kids, but for adults too! relax and enjoy!

This book has a number of practical messages for anyone who is managing or learning how to run an organization. Unlike most books, the author explains how to implement the ideas. For my company it helped us build a foundation of principles by which everyone can live by not just talk about. The end result was a more enjoyable workplace and five star customer experience.

As a MBA student, I found this book a must-read. Unlike other books I have read, this book looks beyond classroom branding theory and teaches you how to successfully implement a brand strategy through the alignment of a company's employees with its vision. I look forward to executing the truths as I head into the "real world," now better prepared!

Finally a book that didnt leave me hanging. Achieve Brand Integrity goes the extra mile. Gregg didnt let the book fall into the business-book-trap of only telling us "what we need to do"...he actually gives us access to the tools on "how to get it done." Pretty selfless stuff. If this read doesn't get you off the dime towards competing globally in the 21st Century...then stop buying books on Brand. C-Level Mgmt should take notice from Mr. Lederman...change is coming with or without them!

I like this book because it starts with a simple yet powerful concept missed by the vast majority of business leaders. Brand Strategy is "The process of aligning what we say with what we do, to positively influence what customers think." Simple because it is what your customers expect. Powerful because in my experience most competitors don't get it. They're wrong. Great brands are fueled by strong cultures, cultures that strive to bring their brand's promise to life. Chapter 6 is worth the entire price of admission. In this chapter, you begin to understand the underlying psychology of your workers and how beliefs drive behavior. And what you must do to change them to become a "visible" brand. Not from a strategy standpoint, rather from a get your hands dirty point of view. When Gregg Lederman says process, he means that literally. He spells out in clear steps what you need to do to align what "we do" with what "we say." In fact the book refers you to [...] to access templates that allow you to progress this concept on your own. Achieve Brand Integrity is a small investment that can pay huge dividends if you embrace the power of a designed culture.

Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him.

Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I really wish I had this resource to refer to 15 years ago. I make it a common practice to give this book to every new employee that I hire.