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Used price: $2.28
Collectible price: $13.95

Fantastic book by the genuine articleReview Date: 2008-07-02
Excellent ReadReview Date: 2007-01-04
A reintroduction to our first language.Review Date: 2001-07-25
Facinating and Awakening!Review Date: 2001-07-24
A wonderful guide into the possibilities within all of us!Review Date: 2001-07-24

Extremely EnlighteningReview Date: 2008-05-23
Thorough description of the events and timesReview Date: 2008-01-07
A bit of a slow read....Review Date: 2008-04-25
This survey of the literature shows how the seemingly contradictory theories of mixed government and republicanism were synthesized by our founders to form our representative system of government.
If you read this the next time someone tells you what our founding fathers intentions were you'll know exactly how accurate they're being.
Truly Great BookReview Date: 2006-06-20
"a true, enduring classic"Review Date: 2006-08-09

An autobiographical treasureReview Date: 2008-05-09
Absolutely WonderfulReview Date: 2007-12-19
Highest recommendation. You can order new copies online at Yalebooks.com.
A real page-turner!Review Date: 2005-07-25
. The book came as a surprise to me, on two counts. One, I knew that Kernan had been an aviation ordnanceman on the USS Enterprise during the Battle of Midway, and later an aerial gunner. But I had very little notion of the depth of his wartime experiences, not only as an aircrewman but also in escaping the sinking of the USS Hornet in the Guadalcanal battles and in a harrowing deployment aboard the escort carrier USS Suwanee (CVE-27). Suffice to say in this short review that Kernan earned a Navy Cross, a DFC, and five air medals from inside the turret of a TBF Avenger!
. And two, I had previously read Kernan's fictitious account of the Battle of Midway, "Love and Glory," which I thought was interesting but flawed in a number of regards (see my review on Amazon). For that reason, I was a little dubious about reading "Crossing the Line." Would this be another "interesting but flawed" piece of work that would cause me to keep my red pen handy while I read it? No. Crossing the Line is simply outstanding. Anyone with an interest in WWII naval air action will also want to read this book. I highly recommend it. Yes, there are a couple of minor nits that a very knowledgeable historian might want to pick, but they are so insignificant as to be unworthy of mentioning here. "Crossing the Line" will not disappoint you. In fact, you'll probably find it hard to put down.
. (Reviewed by R. W. Russell, Battle of Midway Roundtable, www.midway42.org)
One of The BestReview Date: 2006-02-15
If any of us are ever tempted to generalize in a negative way about sailors in the U.S. Navy, I suggest they read this book all the way to the end. What Kernan went on to do after the war is just as impressive as what he did while he served Uncle Sam.
A wonderful little bookReview Date: 2005-12-30

A Tactical Decision Game at it's FinestReview Date: 2007-09-11
Enjoyable Small-Unit Leader PrimerReview Date: 2005-10-11
Field Primer for Combat LeadersReview Date: 2002-12-21
What combat experience costs!Review Date: 2005-06-14
Wonderful Snall Book on Tactics: Puts you in the ScenarioReview Date: 2005-06-09

"I was, and have always remained, a problem solver than a creator of ideas"Review Date: 2008-01-19
"I have collected in this book memories extending over fifty years...I am trying in this book to describe to people who are not scientists the way the human situation looks to somebody who is a scientist. Partly I shall be describing how science looks from the inside. Partly I shall be discussing the future of technology. Partly I shall be struggling with the ethical problems of war and peace, freedom and responsibility, hope and despair, as these are affected by science...
The methodology of this book is literary rather than analytical. For insight into human affairs I turn to stories and poems. [In fact, the title of this book comes from a poem by T.S. Eliot]...A substantial part of this book is autobiographical...It is not that I consider my own life particularly significant or interesting to anybody besides myself. I write about my own experiences because I do not know much about anyone else's...To understand the nature of science and its interaction with science, one must examine the individual scientist and how he confronts the world around him."
The above comes from the beginning of this fascinating book by theoretical physicist (encompassing pure mathematics, nuclear engineering, space technology, and astronomy), author, and professor of physics at the Institute for Advanced Study at Princeton University, Freeman Dyson (born 1923). He has also been awarded a number of distinguished prizes in science.
Dyson is involved in a field of pure science, but this book clearly shows that he is a man of conscience and compassion concerned with humanity's well being.
The first two parts of this book traces his years of growing up between two world wars and his early working years. Soon thereafter, while pursuing with great success--first with scientist Hans Bethe at Cornell University and then with scientist J. Robert Oppenheimer at Princeton University (and others such as scientists Richard Feynman and Edward Teller)--his own vocation of perceiving and describing the laws that run the universe, from sub-atomic particles to galaxies, he has also been continuously involved in the moral issues affecting all of us--from disarmament to the control of recombinant DNA research.
The third and last part is concerned with Dyson's "obsession with the future" and in fact, he tells the reader that "the future is my third home." It is (at least to me) an interesting section where we get to see a glimpse of the far future through the eyes of a prominent scientist.
Finally, there is only one problem I had with this book: it has no illustrations (diagrams, sketches, and pictures)! I think these would have enhanced the book's readability. (The original hardcover version of this book has a picture of Dyson on its back cover.)
In conclusion, this is a unique book that's beautifully written giving us a snapshot into the life and mind of one of the world's greatest thinkers!!
(first published 1979; author's preface; 3 parts or 24 chapters; main narrative 260 pages; bibliographical notes; index)
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Still one of my favoritesReview Date: 2008-01-10
This phrase struck me years ago when I read Dr. Dyson's book. Then, as a new graduate student in physics, I enjoyed the collection of poetry and personal thoughts, and the anecdotes of famous physicists whom I worshipped. Then, it inspired me to continue with my work. Now, with PhD in hand, I'm combing the country for a physics job and I find DISTURBING THE UNIVERSE to be an enormously comforting companion. Freeman Dyson is a complex and highly evolved man who pondered both physical law and the higher moralities binding those who wield this knowledge. I use this book as a roadmap, giving a context in which to think about research and life. I highly recommend this book.
excelenteReview Date: 2007-01-10
An interesting book, but not a masterpieceReview Date: 2003-01-23
I read the book twice, I find it is an interesting book. Dyson is undoubted a successful scientist, this book ,I think it as autobiography of Dyson. of course, it is very interesting and full of stories. But just like other autobiographies, it is just a story book, not a masterpiece. for these resons, I give it four stars.
F.Dyson wrote some popular book, they are all excellent, but the greater work of Dyson is about scientific research, such as QED.
I also like his "infinite in all directions", because it give me a special viewpoint about science, society and universe.anyway, The book,and others by dyson is worth of reading.
More Truthful than ScienceReview Date: 2006-08-22
The open pages of Dyson's life, as recalled here, take the concept of "laws of nature" far beyond the realm of subatomic particle physics into the space of everyday social experience. This is a book about the development of social conscience, fueled by the ethical questions of nuclear weapons development. It is perhaps predictable that the book dwells on the questions of the morality of war, but the fresh perspectives and depth of thought on this topic kept me engaged. Reaching far beyond the role of science in war, the book extrapolates this discourse into the broader question of technology's role in a conscionable future of humanity. It is one of those uncommon writings from a "science" author that we dare call literature, both in terms of its rhetoric and in terms of its universality.
There is a small bit at the end where Dyson describes what I believe to be an overly ambitious attempt to create a unifying metaphysic of subatomic behavior and human psychology, that seemed out of character with the rest of his book. But I can forgive the author that small distraction in light. And even as strange as it is, it bounces around in my head and--as is true of many ideas from this book--has been the source of numerous thoughtful discussions with colleagues.
Collectible price: $45.00

Superb history, superb literature, a superb readReview Date: 2007-11-05
The notes to the chapters are somewhat modest but written in a very conversational style adding useful information about the resources used. Although many of these are actually secondary sources or collections with comments on primary sources, the author uses them judiciously and critically.
Divided into chapters simply given as Roman numerals, I found it sometimes confusing as what the topic was to be until I'd read the sections under the heading. For instance Chapter I is actually a brief characterization of central participants, mostly those on the American side of the issue, while Chapter II presents the British point of view, especially that of the King and his primary counselors. I can certainly see why the vague headings were applied, however. The story requires many back tracks to explain events as they occurred, particularly in the prodromal phase of the war. Letting go of my need to attack a book in a cut and dried fashion, I found it much easier to read and to enjoy.
The very readable narrative style of the book literally carries one from chapter to chapter like a mystery or adventure story. Without the need to categorize his material or to drive the reader from point A to point B in a pedagogical manner, the book takes on the personality of a first hand account, which makes it much more personal and intense for the reader. The people aren't just static figures performing on the stage of history, they lived on the brink of disaster for years, some of them died miserably, others lost everything they owned, others were discouraged and defected, etc. Remember, they didn't know what the outcome would be as we do.
The book is much better balanced than the traditional story one got in high school about the American Revolution. The British, while definitely myopic in the policies directed at the colonies, definitely had legitimate reason for their irritation with them. Certainly it's obvious that much might have been gained, or at least great loss of life and fortune might have been prevented, had some finesse been applied to the situation rather than the stubborn and prejudicial approaches that were. That this was impossible given the time, the culture and the history of the people on both sides is pretty obvious from the book, and the "what if they had..." approach to the history of the period is mostly 20-20 hindsight and totally impossible given the reality of the period. If nothing else, the book definitely reveals that, although the outcome was not predestined, in fact anything but, the event itself, the Revolution itself, was. Replayed, the specific events probably would not have been the same, perhaps not even with the same individual personalities or even the same outcome, but the War itself, given the critical factors of the time, probably would have.
A superb and readable volume
Wonderful description of a fascinating CampaignReview Date: 2002-09-16
Before covering the battles named in the title, Ketcham provides a solid summary of the origins of the war, discusses some of the politics and difficulties both sides faced. His discription of the conflict between not just the armies, but the citizenry was very interesting. The book describes the sad cycle of violence and revenge between Tory and Patriot as armies moved back and forth. For me it put the revolution in a new light.
The discussion of military operations begins with the campaign in NewYork. It is covered quickly, but in sufficient detail to understand the action. This is important because it sets the scene to understand the reasons for the titled battles, Trenton and Princeton. The book really shines in this coverage. I was entralled with the text and speed through it. It was a wonder to me that after the disasterous New York campaign Washington was able to keep his army together and perform a series of brilliant maneuvers that just completely stymied the British forces. After reading this book I have a new found respect for Washington as a military leader. He is frequently dismissed as a general, but I now think that his leadership in this campaign should rank with the greatest.
I found this book to be very memorable, and probably worth rereading at a later date. I recommend it for any one interested in learning about this period of the American Revolution, especially if you do not have a great deal of background in the subject.
MasterfulReview Date: 2007-03-22
His discussion of the multiple missed opportunities for reconciliation by the British authorities is revealing. His examination of Washington's continual losses during 1776 and how the Americans were pushed all the way from New York to Pennsylvania sets up the the desparate plight faced by Washington in December 1776.
Ketchum examines the personality and character strengths and flaws of Johann Rall, the Hessian commander at Trenton to help explain how the Continentals pulled off their first victory of the war. He also describes decisions by the generals and their subordinate commanders on both sides that caused the fortunes or misfortunes we are familiar with all the way from Boston to N.Y. to New Jersey during that momentous year.
Ketchum's writing style is very contemporary, entertaining, magnetic and credible. As you read you can just imagine the Hollywood movie that should be made from his version of the decisions, personalities and events of 1776. His maps add immeasurably to the understaning of events and are integral to the enjoyment of this book.
The Battles for Trenton and PrincetonReview Date: 2005-10-26
Superb Narrative HistoryReview Date: 2006-03-20
This is mythic ground, but told in a straight forward manner which allows the men and their actions to show us what great accomplishments these were and helps us to understand why these stories have been treasured by generations of Americans.

in-depth, well-researched, informative and must-readReview Date: 2001-04-18
Karen is not exaggerating with the title of her book, the information contained within is in-depth, well-researched, informative and a must read for any person interested in the Epublishing Business - whether you are an author or publisher.
Starting with the basics, Karen defines and explains various forms of publication (vanity/subsidy, co-operative subsidy, non-subsidy, self-publishing). These definitions are not merely one-sentence overviews, they are page-long analyses of each publishing procedure.
She then goes on to explain the benefits of E-publishing and the reasons why the print world has forced this new alternative to emerge. We learn the history and origins of E-publishing, the advantages and disadvantages of this new industry and compelling reasons why we should embrace E-Publishing as the wave of the future.
Electronic Publishing is more complex than most of us realise, but thanks to this book we too can become knowledgeable about the available formats, security protocols (for copyright protection), distribution choices, hardware and technological advances in the industry.
This book dispels many of the myths and misconceptions that the average Joe has in regard to e-books. Even many authors have been fooled by bad-press and urban legend in regard to this valuable publishing tool.
Now that we know we want to be a part of this industry, Karen supplies us with a massive list of E-Publishers. She also details their mission, staff, distribution formats, royalties, submission guidelines, turnaround times, web addresses and interviews with the publishers themselves.
Probably the most useful section of the book to any e-author is the massive promotional section at the end. Starting with four philosophies of a successful attitude we then learn the successful actions of promotion. The number of ideas here for promotional activities is huge! With the kind contributions of other authors, Karen has amassed an incredible list of promotional ideas, with step-by-step instructions and any online links that might be required.
The suggested promotional activities are ingenious, innovative, practical and sure to increase your book sales!
This book should be recommended reading from all E-Publishing Organisations and I cannot endorse it heartily enough.
Rating = 9.9 out of 10
the only guide you should look to concerning...epublishingReview Date: 2001-04-18
Hailed as a "...must-own resource" by Publisher's Weekly, Karen Wiesner's guide to electronic publishing is not only definitive, it's the only guide you should look to concerning the e-publishing industry. Wiesner provides in-depth exploration of the industry as well as interviews and hot links so readers can embark on further study.
In her revised version of the book, Wiesner outlines the four major divisions of publishers, as well as a frank discussion of subsidy vs. non-subsidy publishers. For those new to the whole world of publishing, and for those who are somewhat familiar, but who need more specifics about the divisions, Wiesner lists what authors can expect for free or a fee from each of these options and provides an assessment of how the author may or may not benefit from each.
In the first chapter, Wiesner tackles the current state of the publishing industry with sobering frankness. For those of us who have been writing for a while, we have heard the titterings of the shrinking mid-list for authors and the absence of publicity pushing for authors who are less than big-name literary cash cows. In stark terms that pull no punches, she successfully argues why the time for e-publishing has come.
Next, Wiesner introduces readers to the beginnings of e-publishing and then launches into a convincing list of advantages vs. disadvantages of e-publishing. Her points are intelligently made and she demonstrates how e-publishing has been birthed from an atmosphere of writer and reader distrust and blossomed into one where nearly every legitimate writer's conference offers workshops on e-publishing because the medium is building up an incredible amount of momentum.
Wiesner lists the top five author complaints with most traditional publishers and counters with how e-publishers score high marks in these same areas with authors.
For those who aren't quite up on the current hardware used to read e-books, Wiesner introduces you to the latest technology and also discusses the future of e-book reading devices with an exploration of products in development.
Finally, my favorite chapter deals with the myths of electronic publishing and what the facts really are in relation to this medium. Point by point, Wiesner simply blows away all the trite complaints of those who eschew e-publishing. In the end, the firm conclusion is that e-publishing
offers choices for readers and writers alike, and what's more, that e-publishing is destined to remain a viable and, ultimately, successful outlet for quality books.
If you're considering electronic publishing as an option for your book manuscript or poetry chapbook, you need to purchase Karen Wiesner's book. It's not only a wise investment of money and time, it's an investment in well-culled knowledge that will guide you effortlessly
and intelligently through the maze of e-publishing toward a successful and satisfactory author experience.
Platinum rating!Review Date: 2001-04-18
Highly Recommend!Review Date: 2001-04-18
...a wealth of information...Review Date: 2001-04-18
A potpourri of additional resources for ebook promotion includes examples of a press release and press kit for a newly published ebook. Contributions from epublished authors varied from ingenious tips on how to create a promotional bookmark, excerpt pamphlets, or magnets to creatively designed recipe cards and even wrapped chocolates were used to promote their ebooks.
Overall, Electronic Publishing: The Definite Guide lives up to my expectations and I highly recommend it to all ebook authors, whether they have been epublished yet or not. Wiesner's research and efforts in producing this ebook definitely shows and the quality shines throughout. ~ Eva Almeida, http://www.ebooksnbytes.com/


amazing story, wonderful detailsReview Date: 2007-08-26
A page turning look into World War II from someone who could have been your neighbor but was far more than what you would have expected.
I have no idea why a modern rendition of this story has not hit the big screen - it seems a natural, captivating story that would educate as well as entertain.
a life-changing readReview Date: 2007-06-19
and how he relates the everyday and ordinary in war -
and how, in any group or organization, it's often a small percentage of the people who are carrying the load - that's just one example of the many insights and truths in this book that relate to all of life, not just life in a war zone -
and it is a great book for anyone to read - a stunning life achievement for ernie pyle -
America's Link to the Front Lines of World War IIReview Date: 2004-01-08
James Toban present a picture of the complex Ernie Pyle; a man that entered the World War II carrying only a broken Remington typewriter and a deep desire to describe the life and hardships of the horrific world of the infantrymen to the American public. The reader will learn of the contradictory Ernie Pyle. The Ernie Pyle who despised war, but who could not stay away from the physical and emotional anguish of battle. The Ernie Pyle who loved his wife, but who continually left her behind to travel to the front lines. Ernie Pyle, the seemingly frail and terrified journalist who demonstrated his bravery by traveling to the front lines to be with and write about "his boys". Ernie Pyle, a genius for writing about the common soldier, but who needed constant reminding that he was the best at what he did. His articles became legendary and the hope and news link for Americans with loved ones in the front lines.
James Toban's "Ernie Pyle's War: America's Eyewitness to World War II " is a must read for World War II readers and all readers who wish to know about the human spirit and about a plain old fashion brave American.
Ernie Pyle Lives Again In This Wonderful BiographyReview Date: 2003-08-17
When the war came, Pyle knew he had to answer the call to go overseas. But thankfully, he realized that he didn't need to provide the same sort of coverage every other journalist was doing. He would let them handle the stories of the grand strategy, interviewing the generals and prime ministers. He would tell the story of his average Joe, now transformed into G.I. Joe.
James Tobin has a wonderful gift for storytelling and description. He introduces us to Pyle and the key players in his life so vividly we feel that we know them as flesh-and-blood individuals. He quotes from Pyle's works liberally enough that we get a true sense of the man's unique gifts, but not so much that the flow of the story bogs down.
This is an almost perfect biography of one of the true greats of 20th century journalism.--William C. Hall
Ernie Pyle's War: Thorough and Entertaining ReadReview Date: 2003-11-17
Tobin's style of writing was one reason this book was so effective. He used partial quotes from Pyle to title his chapters, which brought an immediate sense of intimacy to the story. Tobin began the book with a chronological introduction to Pyle. This style of writing, although typical for biographies, was well suited for this story and not at all cliché. Readers were able to become acquainted with Pyle as a young man and then mature along with him as he grew into an established adult. By describing Pyle as a young man, readers were able to understand more clearly why he was the way he was as an adult.
Tobin used vivid descriptions to paint a picture of Pyle in the minds of the readers. This was an important aspect because Pyle's physical demeanor was one of the main problems and/or benefits in his life. As a child and young adult, his size hindered his relationships. But, as a war correspondent, the people saw Pyle as more of a hometown boy rather than a studious journalist. This added to his success as a war correspondent.
After transitioning into Pyle's career as a war correspondent, the story line became more tedious. Pyle was in and out of combat and the surface facts of his life were boring. Tobin, understanding the paleness of biographical data, used Pyle's messages home to spice up the story. Like most people, Pyle's life was not what it seemed to be. Besides leading a "glorified" life as a war correspondent, he had major problems at home. Tobin showed the audience this by weaving together Pyle's biographical information with the messages he sent home. This gave the reader a sense of what Pyle was actually feeling. Using these messages instead of his columns allowed reader's to see the "real" Pyle.
Tobin uncovered personal feelings about his professional and personal life, which gave the reader a feeling of empathy toward Pyle. Showing that he did not feel like an outstanding reporter, let readers see Pyle was human. Tobin successfully showed the man behind the pen by opening up Pyle's mind to the audience. He did this by using Pyle's own letters and messages home that contained intimate details of his life. Without the added touch of Pyle's actual writing, the story would have failed to be as successful.

Used price: $1.95

Read This BookReview Date: 2007-11-05
I actually couldn't put the book down.
Although it was a minor part of the book, Ms. Carswell's descriptions of life at the home, both from her own experiences and Bob Wygant's, was right on. In fact, I learned more about the purpose and mission of the home by reading the book than I did while I was there.
I'm glad that she got to meet my boss, friend, protector, and straight shooter - Coach Huddleston.
Read this book!
Quite a Backyard....Review Date: 2007-04-04
Sue Carswell's Beautiful BackyardReview Date: 2006-01-06
I laughed out loud at points and cried (something I haven't done in years while reading a book). Her voice evolves over the course of the narrative and will be in my head for a very long time, maybe forever. So sweet, so sad, so resilient. Ms. Carswell invites readers in to her wirting process in the beginning of this book, and at the end, she brings you back to her flickering computer screen. Even though much of the book is painful to experience, I didn't want it to end and so I read the Acknowledgments as if they were a part of the story and, in a way, they are.
I tried to find one thing I didn't like about this book, but the only thing I was unsure about (the lack of quote marks), I ended up loving. Their absence is liberating.
I recommend this book to absolutely everyone. Put it on the top of your list for 2006.
Beauty in the BackyardReview Date: 2005-12-01
Reminiscent of the style in which Harper Lee wrote To Kill a Mockingbird, the author so poignantly captures the voice of a child trying to make sense of the sadness which is her backyard; while at the same time she interjects bouts of comic relief that can only come from pure childhood innocence. As she ages in the book her voice does also. It is brilliantly done.
I highly recommend this book. You will cry. You will laugh out loud. And, because Ms. Carswell reveals her heart so openly, you will love.
A Memorable Read -- Do Not MissReview Date: 2005-06-10
I literally could not put this book down. Not only is the writing fantastic, her changing voice as she matures and ages is something I don't think I've ever experienced as a reader before. The stories themselves are all intertwined and her observations of her mother and her own self-reflection are devastating, moving, hilarious, wrenching, and lovely. It's a wonderfully fascinating story and for anyone who grew up in a large family in the 60s, it is especially fun.


Be Open MindedReview Date: 2007-12-02
Why some companies seem to have a devoted customer base...Review Date: 2007-06-20
Contents: A Whole New World; It's Not Share of Wallet Anymore - It's Share of Heart; New Age, New Rules, New Capitalism; The Chaotic Interregnum; Employees - The Decline and Fall of Human Resources; Customers - The Power of Love; Investors - Reaping What FoEs Sow; Partners - Elegant Harmonies; Society - The Ultimate Stakeholder; Culture - The Secret Ingredient; Lessons Learned; Crossing Over to the Other Side; Acknowledgements
On Wall Street, companies are usually judged on their profit. Squeeze as much out of your business as you can, cut costs wherever possible, and make sure you meet your numbers. To be sure, plenty of companies are successful under those rules (such as Wal-mart). But when you look at their performance over the last few years on the stock market, returns have been stagnant or have trailed the field. The alternative way to run a business is as a "firm of endearment" (FoE). These companies have a passion for what they do/sell, they have a strongly defined purpose for what they want to accomplish, and they look to contribute to society in more ways than just the quarterly dividend to shareholders. These FoEs, like Costco, Whole Foods, Harley-Davidson, and others, include stakeholders to mean all parts of society that they touch... shareholders, employees, the community, etc. The focus isn't on pure profit, but instead on contributing to the well-being of all the stakeholders. That's why a company like Costco can afford to pay their employees a living wage, have low turnover, and *still* turn a substantial profit. They have captured the hearts of their customer base, and that base will go out of their way to shop at Costco whenever possible. That's also why a company like Ikea can propose a new location and have nearly universal acceptance in the community, while a new Wal-mart location brings out protesters in force. There's obviously a lot more that differentiates FoEs from their counterparts in the marketplace, but once you recognize an FoE, you'll understand why they are successful by *not* following the same formula as everyone else.
It's tempting to think that all the FoEs covered in this book can do no wrong. That's not the case. JetBlue was/is an FoE that badly damaged their reputation during the winter when storms caused massive cancellations. It even led to the resignation of the CEO. Like other business books of this genre (In Search Of Excellence, From Good To Great), only time will tell how these companies will fare over the long term. It may well be that a decade from now, the stars of this book will have all fallen to the wayside. But I would venture to guess that the companies covered here will have a much larger margin of forgiveness than would other companies that are just focused on the next quarter...
This is a book that is highly recommended for anyone running a business. It should cause you to rethink the factors of success for your company, as well as point you in directions that could lead you to become an FoE in your niche.
Excellent description of a service oriented business modelReview Date: 2007-05-16
Wegman's supermarkets for instance presents an excellent shopping experience. I particularly love their cheese department where knowledge people stand ready to discuss their magnificant array of choices and even to giving you samples to taste seemingly without end or sales pressure. In turn I buy far more cheeses than I would otherwise. We both win.
But then they turn to Wal-Mart and repeat a litany of alleged problems with employees, suppliers, and communities. My own experience with Wal-Mart is limited to one store in the small town where I live. But my experience doesn't match the alleged problems. I go there, the people, from the greeter at the door to the most junor sales clerk are friendly and willing to walk halfway across the store to help me find something. I talk to people who work there (away from the store) and they universally say that it is the best job they've ever had. Does the Wal-Mart experience depend on the store? Are the alledged problems just that, allegations? And for that matter, does every Wegman's have such an excellent cheese department? And what about Microsoft? Everyone (nearly) uses their products and most people hate the company. What does this say about their future? I guess we'll just have to watch and see.
This is a book that describes one way of doing business that has worked for a lot of companies. It provides a good insight into what these companies do.
Impressive Examples of Serving the Full Gamut of StakeholdersReview Date: 2007-05-08
1. aligning the interests of all stakeholder groups (customers, employees, partners, investors, and society) rather than seeking profit optimization
2. below-average executive compensation
3. open-door policies
4. employee compensation and benefits are above average for their industry
5. above-average employee training
6. empower employees to satisfy customers
7. hire employees who are passionate about the company's purpose
8. humanize customer and employee experiences
9. enjoy below-average marketing costs
10. honor the spirit as well as the letter of laws
11. focus on corporate culture as a competitive advantage
12. are often innovative in their industries
Companies identified include extensive examples drawn from Commerce Bank, Container Store, Costco, Harley-Davidson, Honda, IDEO, IKEA, jetBlue, Johnson & Johnson, Jordan's Furniture, New Balance, Patagonia, Southwest Airlines, Starbucks, Timberland, Toyota, Trader Joe's, UPS, Wegmans, and Whole Foods.
These companies are often contrasted with Wal-Mart and the Good to Great Companies identified by Jim Collins in 2001 in terms of stock price growth.
The authors argue that there is a new level of consciousness emerging that rewards those who do good while doing well. The implication is that all firms should shift to stakeholder optimization and the cultural values identified in the example companies.
While they don't make this argument, it's clear that the authors have identified many of the mindsets that lead a company to seek optimizing results for all stakeholders.
Before you assume total cause and effect, I would like to raise some issues not fully addressed in the book:
1. This is an after-the-fact evaluation. As such, (like Good to Great), we may mostly be seeing what the leaders are proud of . . . rather than what caused their success. For example, Southwest's success is focused on their corporate culture. But the company also has a better business model than almost any other airline (Ryanair's is better) and does a better job of fuel cost hedging than any other U.S. airline. Those factors aren't mentioned.
2. These companies are almost all in consumer products or services. A class of socially conscious consumers has sprung up who look hard for such firms. It's not clear that OEM and industrial buyers have evolved their preferences nearly to the same extent. So many of the lessons may only apply consumer goods and services (except for those validated by Gallup for having a motivated and effective group of people working for you).
3. Almost all of these firms are highly effective business model innovators who have gained enormous advantages over competitors who seldom innovate their business models. As a result, they can afford practices that may or may not pay off in profit without incurring any negative reaction. The next business model innovation will pay for the cost.
I was surprised that this book didn't look at the study I made from 1992-2001 that identified continuing business model innovation as the single best factor for explaining high levels of corporate performance (see The Ultimate Competitive Advantage). The books share some examples in common (including Jordan's Furniture and Timberland), but many of FoE's examples are also superior business model innovators (Amazon, BMW, CarMax, Caterpillar, Container Store, Costco, eBay, Google, Harley-Davidson, IDEO, IKEA, jetBlue, Patagonia, Starbucks, Trader Joe's, UPS, Wegmans, and Whole Food).
4. It often pays better to serve stakeholder interests than to ignore them. Why? Because ignoring stakeholders often burdens both the company and the stakeholder with costs and experiences that neither want. This economic case for stakeholder focus isn't fully developed outside of the customer arena.
5. The book emphasizes sustainability, but much of that argument is built around companies disappearing from the Fortune 500 (something that happens whenever a merger happens . . . which doesn't mean that the organization goes away, just the corporate headquarters in most cases). In the research of my students on environmental sustainability (see Hiroshi Fukushi's work, A Strategic Approach to the Environmentally Sustainable Business, for example), it's apparent that making the environment cleaner than when you touched it is economically advantaged in most situations. The idea of sustainability is based on the outmoded notion of not doing too much damage rather than finding profits in making the world better than you found it.
But it's a good book that creates more questions than it answers. This one will probably stimulate some more careful thinking in the area of where seeking to be more considerate of others is going to create better results as well as better sleep.
Why "endearing companies tend to be enduring companies"Review Date: 2007-05-16
In the Prologue, when discussing The Age of Transcendence through which the contemporary business world is now proceeding, the co-authors (Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth) suggest that it is "a cultural movement in which physical (materialistic) influences that dominated culture in the twentieth-century are ebbing while metaphysical (experiential) influences become stronger. This is helping to drive a shift in the foundations of culture from an objective base to a subjective base: People are increasingly relying on their own counsel to decide what the truth is...That shift acknowledges a long-suppressed idea in a world largely guided by Newtonian certainty that chemistry Nobel laureate Ilya Prigogine says is scattering to the winds: Ultimately, everything is personal."
Thus do the authors establish a frame-of-reference for the thesis of their book: That each stakeholder in an organization tends to thrive best when all stakeholders thrive. That is, no stakeholder group is more important than any other. "It is disciplined dedication to the well-being of all stakeholders that separates firms of endearment from their competition." Stakeholder relationship management (SRM), the authors suggest, can achieve and then sustain superior business performance that, in turn, will create n a decisive competitive advantage. They are convinced that SRM business models will increasingly be seen "as the most efficacious way to achieve sustained superior business performance in years to come" but only if (huge "if") the interests of all stakeholder groups are brought into strategic alignment.
Two Questions: Are all stakeholder groups of equal importance and do they have the same interests? Also, are all members of a stakeholder group (e.g. shareholders) of equal importance and do they have the same interests? These questions occurred to me as I read the first chapter, especially the brief discussion of the "distinctive" core values, policies, and attributes that firms of endearment (FoEs) share in common. Eventually, Sisodia, Wolfe, and Sheth provide answers to these questions, answers best revealed within the narrative.
If indeed "endearing companies tend to be enduring companies," how do the 28 FoEs that "made the final cut" for this book compare with the 11 companies praised by Jim Collins in Good to Great? "Over a 10-year horizon, FoEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio). Over five years, FoEs outperformed the Good to Great companies by 128 percent to 77 percent (a 1.7-to-1 ratio). Over three years, FoEs performed on par the Good to Great companies: 73 percent to 75 percent." (FYI, there are no duplicates on the two lists.) As with the exemplary companies discussed by Thomas J. Peters in Robert H. Waterman, Jr. in In Search of Excellence, not all companies on any such list continue to meet the criteria that were the basis of their initial selection.
For me, some of the most interesting material is presented in Chapter 11, "Crossing Over to the Other Side." At one point, the authors cite Oliver Wendell Holmes's observation "I would not give a fig for the simplicity this side of complexity but I would give my life for the simplicity on the other side of complexity." They then quote one of my favorite passages in James O'Toole's The Executive's Compass:
"To move beyond the confusion of complexity, executives must abandon their constant search for the immediately practice and, paradoxically, seek to understand the underlying ideas and values that have shaped the world they work in. Managers who clamor for how-to instruction are, by definition, stuck on the near side of complexity."
According to Sisodia, Wolfe, and Sheth, the big challenge of the times is to transcend the zero-sum mindset because, given the profusion of new opportunities, absolutes (by nature limiting) are found everywhere on the near side of complexity. "They emerge from people's perennial quest for pat solutions, or `silver bullets,' as they are sometimes described. This is a key point because, as Sisodia, Wolfe, and Sheth explain, a zero sum mindset leads to the conclusion that one stakeholder group can only benefit at the expense of the other stakeholder groups...However, opportunities increase by an order of magnitude when the mind breaks free of zero-sum thinking."
There are specific reasons why endearing companies tend to be enduring companies and one of the most important is their having "the ability to transcend ruthless competition and embrace the fruits of cooperation [which is] the essence of evolved humanness."
Those who share my high regard for this book are urged to check out Bill George's Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value and his later book, True North: Discover Your Authentic Leadership, co-authored with Peter Sims. Also Michael Ray's The Highest Goal, Adrian J. Slywotzky's The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs, Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.
Related Subjects: Smith Shaw Sabatini Scott Sherman Spencer Stewart Stevens Simmons Stanley Strauss Stuart Stone Shepard Sachs Sheridan
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