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Fantastic Four Omnibus Vol.1Review Date: 2008-08-31
Fantastic Four OmnibusReview Date: 2008-03-11
Better known as Jack Kirby and Stan Lee, these two men largely were the House of Ideas, and nowhere did they demonstrate it better than in the pages of The Fantastic Four. Collected here are the first thirty seminal issues and the first summer annual, complete with pinups and letters columns and even in-house ads and special features, but all on much better paper and with more vibrant colors than the original stories.
Whether you're an aging Baby-Boomer whose mother threw out the dog-eared copies you used to keep under your bed, or a neophyte who never heard of Dr. Doom until the first Fantastic Four movie, this is a wonderful book that will remind (or show) you why The Fantastic Four deserved the title of "The World's Greatest Comic Magazine."
the BEST way to read the F.F. early issuesReview Date: 2006-09-22
Great stories but....Review Date: 2008-01-01
The start of the Marvel age of comicsReview Date: 2006-02-18

A short reviewReview Date: 2008-07-28
Whether you are seriously or just mildly interested in geology, this book is entertaining and infromative. There is enough family history (of his geologist companion), geological history etc. to keep you fascinated and to make for a good reading experience.
Rising From the Plains`Review Date: 2006-08-24
Thanks for a Great Book.
A fascinating tour of Wyoming through the geological agesReview Date: 2003-07-28
As a teacher, I'm first of all impressed by how McPhee makes an academic and scientific subject (geology) not just interesting but gripping. For the most part, he personalizes it, introducing an eminent field geologist, David Love, who takes him and us on a tour around Love's home-state, Wyoming, describing over 2 billion years of the geological past as revealed in the cuts along Interstate 80 and in a side trip to Jackson Hole, outside Yellowstone Park. Love is very much a product of his upbringing on an isolated ranch in central Wyoming, his mother educated at Wellesley, his father an immigrant from Scotland who quotes William Cowper and Sir Walter Scott.
Love is independent, old school, hands-on, tireless, scrupulous, an innovative thinker who has made a significant impact over a lifetime in his field, choosing to work for the US Geological Survey after a short period of unhappy employment for an oil company. McPhee captures his very individual point of view, his dedication to science, and his Western perspective in character sketches and fragments of conversation between them. He has a dry sense of humor, colorful turns of phrase, and a toughness that goes along with long periods of field work and sleeping rough under the stars. He's also a grand-nephew of John Muir.
The book actually begins with his mother's wintery journey by horse-drawn coach from Rawlins to central Wyoming, where she has accepted a teaching job at a one-room school. It segues between the story of his parents' courtship in the first decade of the 20th century and his travels with McPhee over 70 years later, finally devoting a long section to Love's own boyhood, growing up on his parents' ranch, with an older brother, among cowboys raising both sheep and cattle. The accounts of surviving blizzards and floods that nearly wipe them out, the visitors passing through who may or may not be hunted killers, even an appearance (possibly two) by Butch Cassidy make this compelling reading for anyone with an interest in the early days of ranching in the West.
There's a brilliant section late in the book as McPhee describes Love's fascination with Jackson Hole while he's still a graduate student at Yale, and after many years of walking the ridges and summits around it, developing a scenario of how it was formed over the eons. McPhee's rendering of this scenario in words is vivid, and in the mind's eye, you can see mountain ranges and seas rise and fall in all manner of climates from tropical to ice age, until the topography assumes its present configuration, which is still changing.
I highly recommend this book. As companion volumes, I also recommend Loren Eiseley's memoir "All the Strange Hours," Geoffrey O'Gara's book about water rights in the Wind River basin, "What You See in Clear Water," and James Galvin's novel, "Fencing the Sky," in which a modern-day cowboy fugitive travels much of this same terrain on horseback.
Excellent, excellent, excellent....Review Date: 2003-06-27
McPhee travels the state with a host geologist from the USGS whose life's work is the study of Wyoming topography. What results is an extremely comprehensive (yet entirely pleasurable) explanation of the forces in play which created the Wyoming wonderland. Spanning from Yellowstone to the Tetons, from Medicine Bow to Flaming River Gorge, McPhee has authored a true gem and one that I enjoyed immensely. Rising from the Plains easily merits five big, bright, bountiful stars. Well done, Mr. McPhee.
Wyoming Rock History at its BestReview Date: 2003-11-10
The descriptions of Love's parents (especially his dad) and how they cut their teeth in the ranching business on the unforgiving landscape proved the most entertaining for me. The time spent looking for lost sheep, and moving herds put David Love on a path to his ultimate passion.... The geology of Wyoming. For Love, the Wyoming landscape appeared more interesting and mysterious than anything else. To his credit, Love is the only person to build a complete geological survey of an entire state. Not to mention probably one of the most complex.
McPhee wraps up the book by looking at the challenges that face a place rich in resources such as coal, shale, and uranium. As a geologist, Love reflects on the interesting role his life work plays in this regard. For me, the story reveals two competing forces. One being how a land like Wyoming can influence and shape a man's entire life, and conversely how that same man's life work can change our view and understanding of a complex landscape such as Wyoming.

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This book is a gourmet meal to be savoredReview Date: 2008-04-23
Boxing--The Sweet and Sour ScienceReview Date: 2008-01-15
A refresher for a 89 year oldReview Date: 2007-08-16
Harry Keller
Classic factional story about the Mob and a boxerReview Date: 2007-05-07
Whether you are looking for a boxing or mafia book, this will do the job.
A Must ReadReview Date: 2007-03-30
Ed Gold

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The best book on distressed debt analysisReview Date: 2008-07-02
In my opinion, this book is the best book written on the subject.
Very practical guide to distressed debt analysis; very structured, easy to read, great overview of potential legal issues. Helps a reader to develop a right mindset for distressed debt investing.
The only "How To" book on the subject you need.Review Date: 2008-01-01
All bases are covered, from legal proceedings, financial statement analysis, to market micro-structure.
This is not a suitable book for retail investors, unless the issue happens to be very large and liquid (e.g. Calpine debt in 12/'07). This text is directed primarily at institutional investors, so know this before you buy.
Other subjects are covered such as "loan to own", etc.
A winner.
InvaluableReview Date: 2007-05-06
must buyReview Date: 2006-03-14
Great & Comprehensive Practical ReviewReview Date: 2007-01-04
Some other books on the topic go into significantly more detail in esoteric issues; however this book is a must for a grounded detailed understanding of the topic. I have recommended this book to a number of colleagues in the industry and all were equally appreciative.

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Dramatic invisibility versus tragic visibilityReview Date: 2005-02-07
Dr Jacques COULARDEAU
Stunning and disturbingReview Date: 2004-09-08
beautiful, disturbing, frightening: brilliant and should have won prizes. The language is rich and urgent, the characters and settings compelling, the messages about good and evil and humanity are ones that we all should heed. Read it.
Orange Laughter - A literary marvelReview Date: 2004-07-17
ExcellentReview Date: 2004-02-03
Thank you Leone Ross for this chapter in my life of books...
Thank YouReview Date: 2002-04-17
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A Fabulous Read!Review Date: 2008-04-08
The quest for the 12 books was well worth the effort. Go forth and enjoy!!
Superb.Review Date: 2007-10-31
Poldark Series - First NovelReview Date: 2006-06-25
A 5,000-Page Story BeginsReview Date: 2006-10-23
What separates the dozen Poldark novels from so many other historical works is firstly the intricate, good-natured, involving plotline Graham sustained throughout the sixty years he was writing about these characters, but above that, there is within each Poldark work a sense that one is entering a past time, not merely reading of it. Life as Graham writes in any of these books is a near three-dimensional voyage two hundred years backward, and he leaves few stones unturned. When one reads these novels one learns about the mining industry of the era, the banking industry, social customs, warfare, and contemporary attitudes on an encyclopedic range of subjects. One witnesses the rise of Methodism, and grasps its role as an outlet to quell ill-will among the English lower classes, as nothing did among the violent-minded masses of 1780's France. Graham tells us what people in those times wore, ate, drank, what they would have felt, witnessed, heard, smelled, thought, and feared. He takes a modern person into what might very well be described as a psychological/sociological time machine. These books boil with the gamut of human emotion and passion, from hate to lust, to love, to desire for all manner of possessions.
Ross Poldark and the eleven other novels that follow it are storytelling at its old-fashioned greatest, and this book launches what I truly feel is the greatest historical saga in the English language.
Magnificent series, especially on audiotape...Review Date: 2005-03-09
I especially enjoyed listening to the audiotapes narrated by
Tony Britton; his chararcters' accents are humorous and entertaining. I love the Poldark series and after I read or
listen to all the novels I'd like to see the videos.
Wonderful stories and characters, highly enjoyable. Hard to
put down.

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The most delightful drivel everReview Date: 2002-02-19
Very funny bad verseReview Date: 2007-07-11
Talented? No. Funny? Yes.Review Date: 2007-05-14
Harmonious Hog Draw Near!Review Date: 2004-05-06
Very bad poets, however, "are perpetrators of a unique and fascinating kind of writing. Unlike the plainly bad or the merely mediocre, very bad poetry is powerful stuff. Like great literature, it moves us emotionally, but, of course, it often does so in ways the writer never intended: usually we laugh."
This book is dedicated to those writers, mostly from the 19th century, who excelled at very bad poetry with astonishing consistency. Those who were blessed, if that is the word, for their entire career with "a wooden ear for words, a penchant for sinking into a mire of sentimentality, a bullheaded inclination to stuff too many syllables or words into a line or a phrase, and an enviable confidence" that allowed them to write despite absolute appalling incompetence.
Here we find the awful metaphor ("the dew on my heart is undried and unshaken") and the tortured rhyme ("Gooing babies, helpless pygmies,/ Who shall solve your Fate's enigmas?") next to one of the most unappetizing titles for a love poem ever ("I Saw Her in Cabbage Time").
Some of the most hilarious effects are created by the attempt to dramatize the pedestrian, as in the "Ode on the Mammoth Cheese", aptly subtitled "Weighing over 7,000 pounds":
We have seen thee, queen of cheese,
Lying
quietly at your ease,
Gently fanned by evening breeze,
Thy fair form no flies dare seize. (there are five more delicious
stanzas)
Not quite as riotously funny, but interesting as a phenomenon of the 19th century, is the preoccupation of very bad poets with death. It produced tasteless marvels of what the editors labeled "tabloid verse" like:
Oh, Heaven! It was
a frightful and pitiful sight to see
Seven bodies charred of the Jarvis family;
And Mrs. Jarvis was found with her child,
and both carbonized,
And as the searchers gazed thereon they were surprised.
Another favorite of very bad poets is the use of bizarre words in blissful ignorance of their meaning or the common readers' associations. One of the most talented in this respect was one Amanda McKittrick Ros, "a writer with a gift for (as she puts it) 'disturbing the bowels.'" To her we owe the following lines written on the occasion of her visit of Westminster Abbey:
Holy Moses! Have a look!
Flesh
decayed in every nook!
Some rare bits of brain lie here
Mortal loads of beef and beer
Some of whom are turned to
dust, [only some?]
Every one bids lost to lust.
The editors' favorite worst poem ever written in the English language bears the title "A Tragedy" - which, indeed, it is. But I don't want to spoil the fun by quoting it here. My own favorite is an excerpt from "A Pindaresque on the Grunting of a Hog." Nothing describes the voice of a very bad poet better than the sounds this animal makes:
Harmonious Hog draw near!
No bloody Butchers here,
Thou need'st not fear.
Harmonious
Hog draw near, and from thy beauteous Snowt,
Whilst we attend with Ear
Like thine prik't up devout,
To taste thy
sugry Voice, which hear, and there,
With wanton Curls, Vibrates around the Circling Air,
Harmonious Hog! Warble some
Anthem out!
Pindar, by the way, was the most famous lyric poet of ancient Greece. He lived in the 5th century BC and saw himself as a poet dedicated to preserving and interpreting great deeds and their divine values.
Another famous ancient Greek author ("Sing, o muse, the wrath of Achilles ...") inspired a very bad poet to what is perhaps the worst line of poetry ever written without satiric intent: "Now, Muse, let's sing of rats." In fact, the poet changed the last word from the original "mice" to "rats" because he found "rats" more dignified.
Ha haReview Date: 2000-10-27

EX-CON PROFESSORSReview Date: 2004-04-27
As I see
it, this trend for hiring "Professors-With-a-Past" represents yet another travesty of post-modernism and the academy. I once
participated on a panel at the American Society of Criminology where a panel member declared he would never be associated
with these "academic" institutions that constitute "cop shops." His entire focus was against "Ex-Cops" and other former-law-enforcement
Professor's filling their lectures with "war stories."
There is now a marked trend by many criminal justice departments
to realign their designation as "Department of Criminology;" "Department of Law and Society;" or to, either return/retain
embodiment within a university Department of sociology or Social Work or other department umbrellas.
I tend to see much of this "Ex-Con Professors" article as "partisan pleading" and the "endless excuse." It is ironic that at a time when we will not hire people with a professional law enforcement background in criminal justice that these individuals are being lionized. The very fact that the Northern Kentucky University's Ex-Con Professor must open his lecture with warning that he will be using profane language hints at the same specious staging of these course. I would love to see the syllabi being produced by these people.
Yes, ex-offenders, as consumer of the product, may bring keen insights into the academy, especially thru research in institutional racism, institutional violence - gang's behind bars, prison rape, extortion. Prisons, reporting to the executive branch of government at the Federal, State, and Local level represent the most politicized element of the CJS, they are constantly prey to the respective policy mandates of an administration. Solid and balanced insights from ex-offender scholars regarding the "Politics of Punishment" are wanted and needed. I agree with the closing admonishments to the Ex-Con Professors regarding "serious research."
We do not need emblazoned ex-offender "war stories"...we need viable research in solving the dilemmas of recidivism and contributing to successful reintegration strategies.
Jess Maghan
Chester, CT
April
2004
CONVICT CRIMINOLOGY IS A SPECIAL BOOKReview Date: 2002-12-23
CONVICT CRIMINOLOGY REVIEW 101Review Date: 2002-12-02
A unique "How-T0-Book": Surviving PrisonReview Date: 2002-11-10
Nancy Poon University of SaskatchewanReview Date: 2005-03-06
Part 1, "What's Wrong with Corrections," sets the stage in three chapters. Austin argues that the current criminological research focus, much of which is misinterpreted, on predators, persisters or the truly dangerous, has resulted in the uncritical acceptance of incarceration as the solution. According to Ross, misrepresentations and stereotyping are the consequence of uncritically accepting of the media's take on corrections and reinforce existing crime-control practices, preventing discussions of alternative ways of doing crime control. Fisher-Giorlando reminds us that criminologists' successes, including her own, rests on the lives of men and women prisoners and that we owe it to them to devise and implement relevant policy.
Part 2, in six chapters, sets out "Convict Experience and Identity." Tromanhauser and Terry discuss the current state of conventional criminological research. Using his own life as an example, Tromanhauser reminds us that there is no simple explanation of crime causation. Terry concurs with Tromanhauser, adding that most criminological research is dominated by factor analysis and multivariate correlations' having little relevance with people's real life situations. Richards and Newbold discuss the state of social support for convicts. While Richards points out that corrections workers, more often than not, fail to interact with convicts in any meaningful or relevant fashion, Newbold argues that recidivism rates are high because many have no outside social support and reincarceration often occurs for breech of parole conditions. Thus, Newbold adds, life inside becomes easier because people learn how to adjust to life in prison. Lanier and Jones deal with adjustment to life inside and outside the prison walls. While Lanier points out that the increasing number of fathers in prison has negative psychological impacts due to their having long-term consequences for their institutional adjustment, Jones argues that adjustment back into society is subject to inmates' interpretations of past events and their current problem-solving skills. How prisoners face these challenges, Jones points out, can tell us a lot about what might be done to help them. The final chapter in Part 2 (by Mobley) argues that a fiscally responsible penology may mean better prisons may look completely different from prisons as we know them now. But Mobley, as an ex-convict, points out that suggestions made by him and his fellow convict criminologists face resistance from both convict and academic communities because the suggestions come from ex-convicts.
The final six chapters (Part 3), a somewhat eclectic collection, are about "Special Populations"-women, the physically and mentally ill, American Indians and juveniles. wen argues that we need to understand women's experiences from their point of view, conceptualising their behaviour as expressions of oppressive social contexts both outside and inside prison walls. On the issue of caring for the physically ill, Murphy suggests that overshadowing health care with security concerns poses danger to the inmate population and ultimately the community-at-large in terms of fiscal and resource burn-out. Arrigo points out that mental health offenders are effectively silenced because they are the subjects of transcarceration between mental hospitals and prisons. Thus alternative (more positive) interpretations/labels of their behaviours are effectively negated. The legal label `Indian' has social implications in terms of access to both constitutional rights and relevant institutional programming inside which has implications for preventing recidivism, according to Archambault. Tregea, a little off topic, deals with preventing recidivism, arguing for relevant programming that enhance inmates' chances for productive citizenry. In addition to vocational skills, quality educational programs that teach writing, oral, critical thinking and problem solving skills are needed. He further argues for both sentencing and recidivism guidelines to reduce the prison population in the long run. When examining how juveniles understand their carceral experience, Elrod and Brooks assert that the official version of the institution is a sanitised and at best, simplified version of realities experienced by those who live there, and that many juveniles do not see the point of much of what goes on inside.
The concluding chapter (Richards and Ross) invites readers to think about listening to the clientele of prisons so as to make relevant prison policy that may have a better chance of reducing the prison population in the long run.
Despite a few editorial errors, the no-nonsense writing style of some of the contributors may be unpalatable for some. The shifting levels of analysis among section chapters make this volume odd and eclectic in ways. However, this volume represents a significant and valuable contribution to the field of criminology making a strong argument for qualitative research in prisons. This volume offers a view of the prison institution and its effects, from the point of view of its clientele-the inmates- and is appropriate for senior undergraduates and criminal justice policy makers and administrators.

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IntenseReview Date: 2000-07-28
ExcellentReview Date: 1999-06-29
I can't stop reading this book!Review Date: 2001-08-16
Very funny...Review Date: 2000-08-17
A line between each biteReview Date: 1999-12-14

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CEO Capital by Leslie-Gaines-RossReview Date: 2003-02-20
While adding her voice to those who deride media hyped personalities, what she refers to as big "C" Celebrity CEOs, she cautions that old fashioned leadership is still desirable. When engaged in by talented CEOs, it may, indeed should, lead to the creation of an executive persona. Such a persona need not require media exposure and is entirely compatible with sound corporate practice. Such persona bearing CEOs are small "c" celebrated CEOs, who "by dint of strong leadership, discriminating vision, force of character and other admirable traits become celebrated by their employees, their industry, their peers, and occasionally (though not necessarily) even the media for jobs well done."
Gaines-Ross' book amounts to a much needed, intellectually honest warning not to let the anti-CEO backlash go too far. Refusing to jump blindly onto the anti-CEO bandwagon as have so many business pundits, she stresses that executive leadership is still necessary and if effectively and ethically rendered is something which should not be hidden under the rug but promoted openly. In pursuing the cause of sound, old fashioned corporate leadership, she lays out a roadmap, based on original research, on how CEOs may repair their reputations, stressing among other things the need to communicate internally, build a management team, develop a thematic stamp and a vision.
She deserves immense praise not only for her honest appraisal of the role of CEOs in today's business environment but also for presenting an immensely practical and useful format on how to lead ethically, energetically and effectively.
A major, original addition to the literature on leadership and reputation ... no doubt about it.
CEO Capital by Leslie-Gaines-RossReview Date: 2003-02-20
While adding her voice to those who deride media hyped personalities, what she refers to as big "C" Celebrity CEOs, she cautions that old fashioned leadership is still desirable. When engaged in by talented CEOs, it may, indeed should, lead to the creation of an executive persona. Such a persona need not require media exposure and is entirely compatible with sound corporate practice. Such persona bearing CEOs are small "c" celebrated CEOs, who "by dint of strong leadership, discriminating vision, force of character and other admirable traits become celebrated by their employees, their industry, their peers, and occasionally (though not necessarily) even the media for jobs well done."
Gaines-Ross' book amounts to a much needed, intellectually honest warning not to let the anti-CEO backlash go too far. Refusing to jump blindly onto the anti-CEO bandwagon as have so many business pundits, she stresses that executive leadership is still necessary and if effectively and ethically rendered is something which should not be hidden under the rug but promoted openly. In pursuing the cause of sound, old fashioned corporate leadership, she lays out a roadmap, based on original research, on how CEOs may repair their reputations, stressing among other things the need to communicate internally, build a management team, develop a thematic stamp and a vision.
She deserves immense praise not only for her honest appraisal of the role of CEOs in today's business environment but also for presenting an immensely practical and useful format on how to lead ethically, energetically and effectively.
A major, original addition to the literature on leadership and reputation ... no doubt about it.
A primer for the choirmastersReview Date: 2003-09-18
As we watched some of the finest corporate reputations bite the dust, we also became acutely aware that there is no 'secret sauce' to brew a fine reputation. Yet there are some basic principles that apply and that is what this book sheds light on.
CEO Capital is not about impression management or building personality cults. Nor is it a simple 1-2-3 recipe for assembling a chief executive's reputation. It is for serious business professionals who recognise and honour the immensity of the chief executive's job, especially in today's complex business environment.
Over the past few years, Burson-Marsteller has contributed significantly to the body of knowledge through a series of research studies looking at CEO reputation and its contribution to broader corporate reputation. Those studies have found a significant - and growing - correlation between the credibility of the chief executive and reputation of his or her organisation.
The principal architect of that research is Leslie Gaines-Ross, B-M's chief knowledge officer, who joined the firm after serving as director of marketing and communication at Fortune magazine, where she was closely involved in the publication's Most Admired Corporations research.
In the book, Gaines-Ross builds on Burson's research and lays out a roadmap for CEOs who understand the increasing importance of both personal and institutional credibility. CEO reputation, according to this book, is dependent upon three 'C' factors -credibility, code of ethics, and communicating internally - and two 'M' factors - attracting and retaining a quality management team and motivating and inspiring employees.
So important are the CM factors that each one surpassed even wealth creation in importance according to the 2001 Burson-Marsteller study, she writes. Evidently, financial performance is important, but simply not enough.
Gaines-Ross makes a compelling case that building CEO capital is not about ego, but about good, old-fashioned leadership. And she shows that it has payoffs for the organisation. But before embarking on what Gaines-Ross calls "the CEO capital model of building reputation," the CEO must buy into the importance of building his or her personal credibility.
The most practical section of the book, based upon B-M's 'Seasons of a CEO' research, provides a roadmap for a new CEO seeking to build credibility inside and outside the organisation.
That task begins in the countdown period, before he or she takes office. The countdown is a time to cherish -a time when a CEO may quietly plan for the future, contact key shareholders, research the company, and do all those innumerable tasks for which there will be so little time later, says Gaines-Ross.
The first 100 days of a CEO's tenure are critical, and a time when the focus should be inward rather than on external audiences.
The media should be low on the list of priorities for a new CEO during the first 100 days, says Gaines-Ross. Media exposure without full opportunity to gain a thorough understanding of corporate workings is an invitation to disaster.
As the first year progresses, the focus slowly shifts. The CEO must establish a unique corporate persona in which the CEO's every action and deed reflects in some way the corporate values the CEO wishes to advance and the vision the CEO wishes to instil.
The first step is to engage in what Gaines-Ross calls "intense learning," from customers, from analysts, from alumni, from employees. Then, she says, CEOs can cultivate a persona, establishing those values that will drive the company, articulating a code of ethics.
The second year of a CEO's tenure can be even more challenging because this is when the change really gets binding and the stakeholders, including the board of directors, start to expect real, measurable results.
The CEO needs to demonstrate the company's new strategic vision, put stakeholders at ease - show them both financial results and a unified management team - and start to plan for the future.
The CEO also needs to demonstrate what Gaines-Ross calls thought leadership, something that "distinguishes and differentiates a company from its competitors... Thought leadership often breaks with business or industry convention, astonishes if not startles. Thought leadership reflects on the company and builds CEO capital."
Gaines-Ross ends the book with two appeals. The first is for a longer CEO timetable. B-M's research has shown that all stakeholders expect more of CEOs, and faster. But "the trend toward increasingly shorter CEO tenures is undermining business productivity and focus," says Gaines-Ross.
"Fewer CEOs seem to make it past the five-quarter mark and even fewer beyond their three-year anniversary. Such instability irrevocably and adversely affects a company's reputation and destiny. Chief executive departures have substantially adverse consequences, affecting too many employees, customers, partners, and investors." The second appeal is related, a call for a longer-term view.
This is substantial addition to the literature of our profession, a manifesto supported by compelling original research and informed by intelligent, sympathetic analysis. It is also a rare book about public relations that preaches not to the choir but to the choirmasters.
(The reviewer is Principal and Founder, Genesis Public Relations, India)
Chief Executive and Communication OfficerReview Date: 2003-01-18
Build your CEO CapitalReview Date: 2003-05-15
The celebrity hungry society of today looks to corporate movers and shakers especially the CEO as icons of a particular company. Think about Lee Iacocca, Jack Welch, Richard Branson, Bill Gates and Steve Jobs to mention just a few. How much of your opinion of these companies (and notice I don't even have to mention which companies they run/ran) is based on your perceived image of the CEO? The phrase `you are your company' has never been more true, especially in the post Enron & Arthur Anderson world. How has your opinion of Enron changed now that you know more about Jeff Skilling and Andrew Fastow? Despite any fraud at Enron being committed by the few and not the masses of the organization, our entire perception of Enron has shifted to the iconic few.
Part I of CEO Capital is a contextual look at CEO capital: what it is, where it comes from and how it can be built. Gaines-Ross draws us in by looking at the CEO Effect by citing some examples as far back as 1985 starting with Roberto Goizueta, then CEO of Coca-Cola and the whole `New Coke' revolt, that could have been a fatal disaster for the company. But Goizueta, trading on his CEO capital, not only avoided being removed but was able to bring the company back even stronger.
Part II is most interesting and is centered on the five stages postulated in the CEO capital model which take you by the hand, and step by step go through best practices (ed: hate that term but in this situation it is apt), principles and linkages to factors affecting the building of CEO capital. As the book says, `the reader may be left with the impression that the stages read almost like a manual on how to lead a company. This perception is quite acceptable and entirely reasonable because nothing is more conducive to building CEO capital than building a strong, high-performing company. Any similarity between the two is entirely intentional.' Which is indeed how it reads, but in doing so, broadens the scope of the content to be relevant to a wider audience of business managers and executives who may not be leading Fortune 500 type companies (yet!). In fact, they may be the very leaders who will gain most from this book, since they are not too arrogant to learn and may gain the most from any capital building opportunities presented to them.
Chapters in the book include guidance on the Countdown (the time before the CEO-elect takes office), the First One Hundred days and the First Year, and then of course the second year in office which is always much harder than the first.
Gaines-Ross has written a truly pioneering work - overall an excellent book on a little-written about subject. The book is practically written and you should not let its somewhat `user manual' style detract you from putting its advice into action. Recommended for CEOs and CEOs to-be of all sized companies, as well as other corporate officers and marketing/PR professionals who may guide along the process.
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I recommend not only this but all the Marvel Omnibus series as Marvel has done a great job in publishing a book where you get a whole lot of content in on book as apposed to buy multiple books for the same thing....