Peter Books

this was a very good book and i enjoyed it a lot. everyone should read it because it has a very good story line. i would reccomend this book to people who love to read.

My seven year old daughter and I finished this book last night. She was very sad to have it end. What a wonderful account of the devastating storm that hit the islands of Assateague and Chincoteague and the relief efforts to rebuild the islands and the devastated wild pony population.

It was very heartwarming to read in the epilogue excerpts from actual letters of children that sent in their hard earned money to buy back the ponies sold at previous Pony Penning Days to replenish the wild herds of Assateugue. These children and others like them preserved a tradition that had been maintained for over 100 years and because of them continues on today. In fact, Marguerite Henry dedicated this book to those very children that made it all possible.

Marguerite Henry does an excellent job of using local dialect in the telling of the story, especially with Grandpa and Grandma. You can not help but become involved in the characters and their concerns become very real to you.

I read this book many many years ago and had forgotten a great deal of the story. One of the things I did remember was Misty being put in Grandma's kitchen to wait out the storm.

If you are like me and read this book many years ago I encourage to reread it. You will be glad you did.

Marguerite Henry really did it again! She wrote another great book. The only bad thing about this book is they save the best parts for last! If you get bored while reading, keep on reading for it is worth it. You will love this book...Read it!

-Emily Patton

This is the true story of Misty, a famous horse who gave birth to a foal named Stormy during a raging, devastating storm. The book then presents an accurately detailed account of rebuilding the island of Chincoteauge after the storm.
The plot of this is exciting and suspenseful book twists just to the reader's liking, and has times of slow sadness. The odd regional colloquial speech of the characters may sometimes confuses the reader, but it is so well written you it presents a mental picture better than a movie.
This is a very interesting book to me. Its many scenes convey many different emotions: some humor, some happiness, and some intense sorrow. I am also extremely inspired by Paul Beebe, who shows courage and self-control as I would like to. It is a favorite of mine, and a worthy addition to any bookshelf.

No pony would want to be pregnant in the middle of the big hurricane that killed almost everything in Chincoteague and Assateague. Paul and Maureen love the fact that Misty is going to have a baby until the storm hits. When Paul and Maureen leave Misty, everyone is extremely worried. Misty needs to find a way to survive along with her unborn baby! This is a wonderful story that will have you hanging on to every page. I recommend this book to anybody who has read Misty of Chincoteague or anyone who likes horse stories.

The author Peter Tremayne obviously has a great knowledge of Ireland in the 7th century and also on the Irish Law of the period. His Sister Fidelma book are attracting what can only be described as a cult following, but they are of interest to anyone who likes historical novels or mysteries. This series of books are set in Ireland in the 7th century, a time when there was total equality for women. The lead character is the beguiling Sister Fidelma. She is a brilliant scholar, a leading authority on Irish law and the sister of a king. This is also a period in history when celibacy was not yet a part of religious life.

In this the fourth book in a must read series of Irish mysteries, Sister Fidelma is called to investigate a murder at a remote abbey. But when she arrives there that is not the only mystery that awaits her. There is also the strange disappearance of a ship and all its crew.

To put it succinctly: this is a solid, well-written, nicely plotted mystery set in seventh century Ireland, where women had greater rights than they probably have today. Historically accurate (within reason for a mystery novel), this is about as good as the genre gets.

I read this 300-page book in one day, which says something about Peter Tremayne's ability to keep the story moving with plenty of twists and turns. Tremayne artfully evokes the landscape and social setting of 7th century Ireland, and is adept at creating visual imagery to take us back to that world.

His heroine, Sister Fidelma, is the proud forerunner of today's special prosecutor, assigned to investigate evil deeds throughout the Emerald Isle. In this case, she ponders the grisly beheadings of two women at a monastery on the Southwest Coast, a mystery which soon becomes entwined with political intrigue and a threat to the kingdom.

Sister Fidelma is very much a modern woman in an ancient setting, and this will be appealing or offputting according to the reader's predilections. If the book has a fault, it is in Tremayne's gratuitously injecting his views on various theological controversies into a murder mystery. In the same context, others may question the historical accuracy of some of his claims.

These caveats nothwithstanding, the book is a page-turner that will not go half-read. Stodgy conservatives such as myself might be irked by this or that historical point, but we will nonetheless have had ourselves a good read.

This fascinating historical mystery is set in Ireland in the year 666 AD. The author uses actual historical events as a backdrop for the story of Sister Fildelma, who is dalaigh, an advocate for the courts. In this capacity she is sent to investigate a murder at an abbey on the southwest coast of Ireland. During her investigation, several more murders are committed and Sister Fidelma becomes aware of local tensions and political machinations, as well as inappropriate behavior at the abbey.

This is a story that benefits from the excellent scholarship by the author who has thoroughly researched this historical setting. The time and place are vividly portrayed with lots of relevant and interesting details. The author is a capable writer with a talent for characterization and ability to build suspense. In addition, despite the fact that I have read none of the prior books in the series, I didn't feel lost by jumping in at the fourth book. However, I am intruiged enough to want to go back and start at the beginning!

I'm not a fan of modern murder mysteries because I can too easily translate it into paranoia, and stay awake at night worrying about my own safety. But the setting of the Sister Fidelma mysteries is far enough removed from my own reality to just be a great escape. I'm also interested in Irish history, but I'm not one to just sit down and read a history book. I was delighted to learn that in Sister Fidelma's time in Ireland women often were on an equal level with men in many ways, perhaps even as much as today.

This story is the second of the Sister Fidelma mysteries I have read. Another reviewer mentioned the preferred sequence to read them, but I have not done so. You can pick up one and still know as much as you need without having read any of the others.

The Subtle Serpent is very difficult to put down. Even with kids fighting in the next room or my eyes begging me to let them close at night, I found it difficult to not go on to the next page. Sister Fidelma is a bright, bold, brave, compassionate, and likeable young woman who is called to figure out why a headless corpse has been found in the well of the Abbey of the Salmon of the Three Wells. You meet some very interesting characters and some interwoven plots while Sister Fidelma goes about solving this murder.

I recently finished Think Naked and have already passed it on to an older friend so he could re-awaken his imagination and recharge his creative batteries -- just as I did when reading Marco Marsan's book. This is the kind of book and message you share with your friends. If they read it as receptively and as openly as I did, it will remind them that they are intrinsically creative -- and if they allow their inner child to emerge, they will unlock inhibitions, pre-conceptions and blocks to their creativity. It's also fun to read and fun to discuss. It is a book that should find its way into the hands of old-school managers. Many of Marsan's lists and "exercises" might be incorporated into managerial and in-house training sessions or they could be used as the basis of a course in creativity and problem solving. If you are a witness to small-box thinking among your peers or long to escape, to try new things, to bolster and sustain your creativity, then pick up Think Naked.

This books joins my six-foot shelf of books related to creativity, design, communication and the creative process. I've read books by Johnson, de Bono, Norman, Jakob Nielsen, Buckminster Fuller, Tufte, Christopher Alexander and Papenek. Incidentally, the other morning my friend came into the cafe with it under his arm, punctuated by an ornate, tasseled bookmark. I thought he was carrying his missal with him. It gave me a hint as to just how enmeshed he was in his reading.

We could all use a daily brain wedgie to remind us that we have the potential to use our brains and skills in ways that are ordinarily passed by because they are "too far out" or have some kind of taboo associated with them. I was reminded of an essay I wrote many years ago, entitled, "Put Grandmother in the Crib" - based on Edward de Bono's solution to the problem of the baby inconveniencing grandma, as she knitted and napped. It was to put the baby on the carpet and grandmother in the crib.

As a retiree and volunteer to local groups, I've gone one step further and have made more of an effort to surround myself with smart people and SMEs (subject matter experts). If you let yourself be dumbed down by the popular press and popular culture, your inner child will be stifled and inhibited. Don't let it happen to you. Read Think Naked and recharge your batteries and feel the fire that burns inside.

For further exploration, visit Marsan's web sites at: http://thinknaked.com , http://www.marcopoloexplorers.com/ and http://marcomarsan.com

mr. marco sure knows how to put things in perspective. i would highly recommend this to anyone who is looking to find the kid in them!!!

What a truly inspirational book! A MUST read for the uptight, uninspired, tired, bored, same-ol'-same-ol' one in your life. Can't see the forest yourself anymore? Read it! (Then buy a copy for your boss because he surely needs it more than you!!).

Thanks, Marco!

Marcan's book is a reasonably interesting re-take on the zillion creativity and anti-burnout books that have gone before. It's certainly worth a read if your brain needs a little juice to get out of a rut. That is, as long as you can get past the shoddy editing and notes written in an almost unreadable typeface with a stained-paper background.

First off, I have to say that I agree with the other reviewer regarding editing: the Jodere group consistently publishes books with very bad editing, sometimes using several semi-colons in one sentence...ALL the time. Aggravating. 5 Stars for content, zero for editing.

Shoddy editorship aside, the information in this book is helpful and even fascinating. Author, marketer, corporate anarchist, and founder of Marco Polo Explorers, Marco Marsan was named one of America's top Out-of-the-Box thinkers by the Mazda Corporation. Think Naked came out earlier this year, and it's a delightful book about re-discovering child-like brilliance. Marsan has something interesting things to say on the inside flap of his book: "Dr. Seuss once described adults as 'obsolete children'. Extensive studies show that there is a 98 percent chance you were a creative genius before age four. Business week magazine says that a 40-year old adult is about two percent as creative as a five-year-old child. Findings like these tell us that creative genius isn't something you find--it's something that you've merely, and perhaps, only temporarily lost." Some chapters in this book include You Were A Genius:Discovering the childlike brilliance you were born with, See Saw:Balancing the combination of kidlike genius with your adult wealth of experience, Wear Your Cape:How to create conditions that encourage risk-taking without fear, and Show And Tell:How to get in touch with your passions and your exuberance.

Throughout the book, Marsan gives fascinating examples from scientific studies, pop-culture, trends, nature, and other sources to illustrate just how in the box many of us remain--especially when it comes to personal satisfaction and creativity.

This book is a lot of fun to read, and stimulates thinking outside of conventional, plodding thought patterns. Refreshing and bold, it's sure to be a welcome addition for the library of a manager or business professional, and for anyone wanting to infuse the zest of new perspectives into their lives.

This was, together with the book "Two years of holidays" by Jules
Verne my favourite childhood book (translated into slovak)
back in early seventies in Czechoslovakia.
I guess it will appeal to every boy who likes to read adventure books,
especially about the american indians

When I was 10 years old this was my very favorite book. I am so happy that it is still available because I want to buy one for my grandchildren.

I first read this book as a teenager, and have re-read it many times since then, discovering new levels of enjoyment as forty years have passed by. The story is set in the early or mid-1800's. Yan is the sickly city boy who goes to visit his cousin Sam in the country to recover his health. They gradually get better acquainted, making allowances for each other's differing experiences, perspectives and education. An enjoyable story and plot line unfolds, including conflict resolution, evaluating personalities, recognizing age and generation differences, and building trust. The book is absolutely filled to overflowing with fascinating woodlore information, skills and techniques, and countless drawings and sketches to explain or illustrate what the boys are discovering, doing, making or building. I have nothing but praise for this American Classic!

My mother brought well-loved books from her childhood--Ernest Thompson Seton, Dan Beard, L Frank Baum, from her family's home. So I grew up on among other things, this book.

I was curious how it had survived the years since I'd last read it at the age of 11.

Very well, thank you. The people are alive--much more than I'd remembered for the most part--and I'm enjoying the observation and learning from experience that the boys do.

This book has an autobiographical feel, set in Ontario in the last quarter of the 19th century. It deals with the interaction between an adolescent loner "from town" and the people and environment of the back country through woodcraft, and with his growth in that context. Though it contains much of Seton's wonderful woodcraft and illustrations, it is most valuable for the story and the lessons about human nature and rural poverty (my own youth).

My mother first read it to me from a tattered hand-me-down copy in the early 1950's when I was too young to read it for myself. It shaped my attitudes toward the natural world and helped me understand my own adolescence. To me, it is probably the single most important book I ever read.

This reference book is easy to understand and provides step-by-step instructions for taking care of diabetes. I would recommend this book to a diabetic or a caregiver to a diabetic.

We were given the previous edition of this book in the hospital when our son was initially diagnosed with Type I diabetes. It was referenced in every appointment and class following that. When the new edition came out, we knew we needed it to have current information at our fingertips. It is easy to read and reference - you do not need to be in the medical field to understand it - you simply need to know someone with diabetes that you want to help!

We were given a copy of this book when my son was first diagnosed with Type 1 diabetes five years ago. The information in this book has literally saved his life ... not to mention my sanity! It is well organized and you don't have to read it all at once, which is especially important for newly diagnosed kids and their overwhelmed parents. The sick day information proved invaluable ...

A must-have for all people and families with type 1 diabetes. Each edition is ahead of the game with information about all the new and upcoming types of treatment options (insulin, continuous glucose monitors, insulin pumps, etc.) I have bought every edition since I was diagnosed with diabetes 15 years ago and will continue to buy all future editions.

A clear and well-organized manual for understanding and managing Type I diabetes. Covering virtually every aspect of diabetes care, Understanding Diabetes is practically a crash course in a single book. The book is easy to read and full of excellent illustrations and helpful equations and tables. Also a great resource for discussions with your diabetes care team.

I frequently read several books on the same general subject at the same time and did so again recently, reading this book as well as Lee Bolman and Terrence Deal's The Wizard and the Warrior and Wally Adamchik's No Yelling.

Here is the core concept in Peter Cohan's book: "Value leadership focuses on the essence of what makes American capitalism work, the persistent struggle to create ever higher levels of value for a company's stakeholders, in order to inspire the executives to reemerge from postboom economic gloom." Cohan identifies and then discusses with rigor and eloquence what he views as "The Seven Principles of Value Leadership": value human relationships, foster teamwork, experiment frugally, fulfill your commitments, fight complacency, win through multiple means, and give to your community.

He identifies five qualitative factors and six quantitative factors of "Value Leaders" and examines several companies that exemplify the concept and principles. They include Goldman Sachs, Johnson & Johnson, J.M. Smucker, MBNA, Microsoft, Southwest Airlines, Synopsys, and Wal-Mart. Agreeing that "what you cannot measure, you cannot manage," Cohan offers a way to quantify and manage "the amorphous topic of values": what he calls the Value Quotient (VQ) "which is predicated on a set of four or five activities that companies can perform within each of the seven Value Leadership principles."

It is important to note that although all of the exemplary companies are large, the same principles are directly relevant- and can be of substantial benefit - to all organizations, regardless of size or nature. Moreover, the VQ of a given company - based on four levels of analysis: concept, principles, activities, and tactics -- is determined by the VQ of those within it. Cohan devotes a separate chapter to each of the seven principles, none of which is a head-snapper...nor does he make such a claim. The great value to be derived from his book is found within the context he creates for each of the principles, and, from his brilliant analysis of correlations between and among them.

Readers will especially appreciate Cohan's skillful use of various reader-friendly devices. For example, he provides the first portion of a declarative sentence such as "To understand the customer, executives may use the following tactics:" and then completes it with a list (e.g. "Ask the customers to list and rank the criteria they use to consider purchases among competing products" and "Ask them to articulate how well the [given] company's products satisfy the customer purchase criteria relative to competitors). I need to add that Cohan does not marinate his readers with naked lists; to his credit, he comments on each of the action steps recommended.

I also want to comment briefly on the Appendix within which Cohan provides a brief but remarkably specific "Criteria Performance" analysis of each of eight exemplary companies previously discussed, followed by a brief but (also) remarkably specific "Value Quotient Analysis" of each. Although their assigned total scores may change in the future, it makes sense for a reader to review periodically the criteria for both analyses, then apply them to her or his own organization to ensure that it remains committed to treating all people with respect, getting people to work well together, harnessing accidental discoveries to create greater value for customers, meeting all commitments, weeding out complacency and arrogance, using strategy to sustain market leadership, and continuing an active and generous involvement in society.

One final point: Many of the companies on Fortune magazine's annual list of those most highly regarded consistently appear on its list of those most profitable. Does Cohan view that as a coincidence? No, and neither do I.

Those who share my high regard for this volume are urged to check out any of Warren Bennis' books (notably Geeks & Geezers and the more recently published Leading for a Lifetime, both co-authored with Robert Thomas) as well as Bill George's Authentic Leadership and the more recently published True North, James O'Toole's Leading Change and The Executive's Compass, Martin Linsky and Ronald Heifetz'Leadership on the Line, Heifetz's Leadership Without Easy Answers, and Winning co-authored by Jack Welch and Suzy Welch.

Mr. Cohan's work offers something for everyone, but will be especially appealing to change-minded readers who are looking to make a real difference in their professions. One of those books where the reader will want to throttle his or her reading speed to absorb the author's wisdom and thought provoking details. Plenty of excellent examples of how real world practicioners; Goldman Sachs and Southwest Airlines just to name a few, are utilizing the full breadth and depth of value creation and delivery to sustain industry leadership. Mr. Cohan introduces the "Value Quotient", a comprehenive tool for tracking value leadership initiatives. Value Leadership is a necessary prerequisite to building a culture that truly binds and motivates stakeholders to value creation.

Often, CEOs feel their executives do not share the same understanding of the critical drivers of their business's performance. Cohan's book is a useful tool for getting a management team "on the same page" and enabling them to clearly define the key levers that contribute to their business's success.

Cohan's framework makes it easy for managers in even the most complex companies to identify where their weaknesses are and address them. The book lays out a detailed, step-by-step guide that walks managers though all the activities and tactics that need to be considered in order to noticeably impact their company's bottom line. As a former general manager in a software company, I feel that sections of this book, such as "experimenting frugally," can really inspire a company to be more creative in identifying profitable paths to growth which it might not otherwise consider.

The book is invaluable as it enables managers to rise beyond the daily responsibilities of their jobs to identify levers that can have a truly significant impact on their companies.

Often, CEOs feel their executives do not share the same understanding of the critical drivers of their business's performance. Cohan's book is a useful tool for getting a management team "on the same page" and enabling them to clearly define the key levers that contribute to their business's success.

Cohan's framework makes it easy for managers in even the most complex companies to identify where their weaknesses are and address them. The book lays out a detailed, step-by-step guide that walks managers though all the activities and tactics that need to be considered in order to noticeably impact their company's bottom line. As a former general manager in a software company, I feel that sections of this book, such as "experimenting frugally," can really inspire a company to be more creative in identifying profitable paths to growth which it might not otherwise consider.

The book is invaluable as it enables managers to rise beyond the daily responsibilities of their jobs to identify levers that can have a truly significant impact on their companies.

It has been my experience that most business leaders are smart, thoughtful, competent and ethical people. I have also met those who `live and die by the numbers' or conversely see their major responsibility as building a `culture where the business can thrive'. Both sides of this leadership spectrum have great value but when a leader chooses to focus on one side it is at the expense of the other.

Peter Cohan, in his book Value Leadership, brings together the numbers people and the culture people with a rationale and clear treatise. He then offers an effective tool to measure the results of this balanced and effective leadership stance. He takes the traditional business analyst's quantitative factors (market share, revenues and profit, balance sheet strength and more) and combines them with critical qualitative factors (quality of communications, employee satisfaction, customer service and more) to create a numeric score which can be used to assess current business functioning and to plan for strategic and tactical improvements. This measure alone is a great tool for business leaders and their managers, but it is what is measured that defines this books common sense standard. Mr. Cohan has created a way for business leaders to understand and measure their business' value. For anyone who has bought, sold or merged a business, or who invests in stocks, knows that the most elusive question is "what is the value of this business?" Mr. Cohan's "Value Quotient" is the most complete answer to the value question that I have seen. It works well for active business managers and for investors.

It is my belief that "value' will emerge over the next ten years as the most important factor in determining a business leader's success. Value encompasses the quantitative and qualitative factors that often appear to be at war with each other. How do you run a highly profitable business while also maintaining an effective culture? Short-sighted business leaders who are under performance pressures often boost their numbers at the expense of their people, while the great business leaders can effectively manage both their numbers and their people. In my new book Corporate MVPs I had the opportunity to talk with many great business people who spoke of the importance of building and conserving their most valuable performers. These business leaders focus on building value as their prime responsibility. Peter Cohan's Value Leadership is the book that will help all business leaders build the value of their businesses and of themselves.

Once again, reading the list of photo-credits at the back of this book is like reading the index in a "Who's Who in the world of Underwater Photography." This is an exciting book with colour photographs (though occasionally a map or diagram) on every single page and the standard of reproduction is as good as it gets.

As with "Sharks & Rays" (a book in the same series), the content is also as good as it gets and, if you only had room to pack a single book on the subject before setting out to discover some of these excellent creatures, then this book will satisfy all your requirements.

Commencing with their customary "Understanding" Whales Dolphins and Porpoises, the reader is then taken on a journey which provides a complete and wide understanding of these incredible creatures - many species of which remain on the brink of extinction. With sections on hunting, captivity, migration and much more plus a page dedicated to each specific species, this book is as complete as it should be and fully lives up to the promise in the title of being an "Ultimate" guide.

Altogether and excellent book and an essential addition to any scuba diver's library.

NM

Well good book but short information, good for whales amateur, with great pictures inside and pretty explanation in wildlife, if you like sea mammals or thinking a watchwhale tour go outside and buy it

WE HAVE BEEN SCUBA DIVING NOW FOR THREE YEARS AND BOTH THE "WHALES & DOLPHINS" & "SHARKS AND RAYS" HAVE BEEN EXTREMELY HELPFUL. WE HAVE LOANED OUR BOOKS SO OFTEN THAT WE ARE ORDERING A THIRD SET FOR A NEIGHBOR WHO IS GOING TO BE A MARINE BIOLOGIST. VERY USEFUL FOR IDENTIFICATION WHILE WHALE WATCHING OR SHARK DIVING. GREAT PICTURES, LOTS OF USEFUL INFORMATION AND HISTORY.

This is the best cetacean book that I currently own. In-depth information on each species, excellent photographs, and good topics on observation in the wild. It also covers threats to cetaceans and conservation. The part I love is the section that outlines every coastal region in the world and the species found there, what time of year to go, etc. Very useful, I would definitely recommend!

I'm a Biology Prof who just got back from a trip to Monterey Bay and had the encounters of a lifetime, both Blue Whales and Humpbacks (also Risso's Dolphins). The trip left me hungry for more, so I hit the local Borders (I can say that now that Borders and Amazon have e-merged right?). There were two books that were a class in themselves ( I can't recall the name of the other book, rats!). In any rate, this book will not leave you short. (I almost said that this was a whale of a book, but thought otherwise).

I was happy to read Peter's book an found it to be a fun presentation of some serious information. I think this book speaks to a wide audience both in age as well as knowledge of the subject. It is easy to make your way through Peter's narative and learn a lot about the health industry. Thanks for opening my eyes.

What a fun read! A great book for kids and adults who are looking for a fresh, fun, way to embrace a healthier lifestyle and take charge of their health - or move their own magnet! Who Moved My Magnet? is filled with fascinating, original stories with lots of facts. It provides solid reasons why we should all look twice at what we believe about who cares for our health. Peter's Wellness Wombat characters are adorable. They should be the symbol for every community striving to spread the word about the benefits of adopting healthy habits. Tell everyone about this book!

The author Peter Gibson has found a creative way to introduce the idea and responsibility for self-healthcare to the entire family with what he calls the `Wellness Wombats'. These warm characters take you on a journey through the history of health and medicine to create a compelling case for taking control of your own health practices. He promotes a natural, preventative approach to healthcare so you and your family won't need - `sick-care'!

The "Wellness Wombats" term is a great deal more fun than the term "health nut" I grew up with. The ten stages of medical history really make the point that medicine is just one mode of approaching human diseases among many, and has as checkered a past as any modern field of inquiry. It is also not immune to the greed and selfishness that humans can show in any field. The characters are clearly drawn and set a great example for how people can talk with each other comfortably about these issues, from the enthusiastic couple who has embraced preventive and natural health to the medical doctor who sees the light, to the patient who may want out of the "medical maze." The colorful stories help children in particular to understand they have options. They can learn about self-care, rather than "health care", "moving their own magnet." There are fun phrases and memorable images that can particularly engage kids of all ages. I highly recommend this book for health-conscious families to read together!

Randy Rolfe, author, The Seven Secrets of Successful Parents

Very well done book that puts a priority on good health practices--and in a format that parents can share with their children. A very pertinent topic today done in a fun way. Love the wombats!!

Of all the business books I've read, and I have read a great deal more than most for my job, this is simply one of the best. It is well researched, yet also well written. Its lively, yet detailed, historical analysis brings out the lessons of business that are usually lost to time. This book has more intelligent things to say about the true sources of business success than ten of the best sellers combined, and is just as fun to read as any of them.

Gerard J. Tellis and Peter N. Golder methodically and empirically demonstrate that pioneers are rarely rewarded for their efforts at the end of the day. The confusion between pioneers and current market leaders lies in the exclusion of failures (survival bias), tendency for managers to refer to their own firm as the pioneer (social desirability or self-reports bias), and self-serving market definitions (self-serving bias). For example, the Gillette Company is the oldest surviving firm in the disposable razor market. However, the Gillette Company was not the firm that first commercialized the razor. Similarly, Intel was not the firm that first brought the microprocessor or CPU to the market, even it has been perceived as the pioneer in that industry.

Tellis and Golder brilliantly build on over a decade of in-depth research to show that vision, persistence, relentless innovation, financial commitment, and asset leverage are the real factors that drive the superior performance of enduring leaders like the Gillette Company and Intel.

1. In their examination of "Vision", Tellis and Golder take their distance from the traditional definition of that much abused business term. Often, vision is indeed synonymous with broad mission statements used to excite and inspire stakeholders of an organization. In Counter-intuitive Marketing, Kevin J. Clancy and Peter C. Krieg concurred that most companies do not have much of a vision (See especially pg. 74 - 86). Vision has two key components according to Tellis and Golder: 1. A focus on the often-decried mass market with its dynamic and evolving needs and 2. A unique perspective of serving that mass market. For example, in contrast to its top competitors, AOL has stressed from the beginning convenience, ease to use, community, and ubiquity. Similarly, McDonald's has stressed from the onset quality, service, cleanliness, and value to build a worldwide network of mainly franchisees for bringing fast food to the masses. In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's definition of vision by explaining it as an answer to three key questions: 1.Where does a firm want to go? 2. How will the firm get there? And most critical 3. Why will the firm be successful? (See especially pg. 12, 306, and 317).

2. In their analysis of "Persistence", Tellis and Golder debunk the myth that enduring market leaders usually achieve their success through luck or sudden breakthroughs. In fact, visionaries have the will to persist in their efforts through seemingly insurmountable obstacles, slow progress, and long time efforts. The origin, early struggles, and ultimate success of Federal Express showed how important the vision and persistence of Fred Smith, its founder, made the difference at the end of the day. Similarly, the ultimate success of xerography after 13 years of research was due to the unwavering faith of former Xerox (Haloid)'s CEO, Joseph Watson in the underlying technology.

3. In their approach to "Relentless Innovation", Tellis and Golder remind their audience about the importance of firms not resting on their laurels. Technology and consumer tastes constantly change. Tellis and Golder rightly identify complacency with past successes, bureaucracy, managerial occupation with current customers and competitors, and fear of cannibalizing existing products as the four enemies of the relentless pursuit of innovation. For example, the earlier history of the Gillette Company clearly indicated that its success led to complacency and arrogance detrimental to its market leadership several times. Quoting Andy Grove, one of the founders of Intel, "Only the paranoid survives." In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's examination of both time-based and cannibalization strategies (See especially pg. 219 - 234 and 257 - 271).

4. In their study of "Financial Commitment", Tellis and Golder demonstrate that visionaries show persistence in their ability and willingness to raise and commit financial resources whatever the obstacles in their way. For example, Federal Express was on the brink of bankruptcy for years before it finally took off. Similarly, King C. Gillette, one of the co-founders of the Gillette Company, struggled not only to launch the eponymous company but also to raise the capital necessary to commercialize his disposable razor for years.

5. In their dissection of "Asset Leverage", Tellis and Golder look at how generalized and specialized assets can be mobilized for dominating a product category. Tellis and Golder rightly identify the extent to which the new product category does or appears to threaten the old product category, a strict focus on costs, myopic view of markets, and bureaucracy as the four major hindrances to leveraging assets. Xerox squandered more than one opportunity to leverage its assets to adopt and commercialize the revolutionary discoveries of its Palo Alto Research Center for years. In contrast, Microsoft showed sacrificing several products in development as the way to catch up with the competition after it had initially misjudged the potential of the Internet revolution.

Tellis and Golder also remind their audience that the relative importance of the five factors mentioned above varies by firm and market characteristics: new firms, established firms competing in established markets, and established firms entering new, yet unrelated markets (See pg. 265 and 266).

To summarize, Will and Vision by Gerard J. Tellis and Peter N. Golder is like The Innovator's Dilemma by Clayton M. Christensen a major contribution to a better understanding of how markets really work.

In Will and Vision, the authors refute the theory that first-movers have an overwhelming advantage, and replace it with the idea that seven factors, that can be summarized as will and vision (hence the title of the book) are instead the factors that permit companies to dominate markets.

First, the author performed an in depth empirical study that included 43 different industries at different times in order to show that the original entrants in many markets were not in fact the current leaders. Instead, the authors offer the following seven factors as the main ones in determining whether firms became leaders in their markets:

* Envisioning the Mass Market - Examples include P&G with Pampers disposable diapers for everyone instead of for travelers only and Kodak with photographs for the non-professional.
* Uniqueness of Vision - Examples include Tim Berners-Lee and the development of the WorldWideWeb and King Gillette's view of the razor market.
* Persisting Against All Odds - Examples include Bill Gates' persistence that landed him the operating system contract with IBM and Haloid's persistence over a decade that created Xerox.
* The Need for Relentless Innovation - Examples include Moore and Noyce leaving Fairchild Semiconductor to found Intel and the relentless pace of innovation there, and Gillette's close brush for lack of innovation in the 1960s and its ensuing fast pace since.
* Organizing for Innovation - Examples include HP's organization beating Xerox and IBM at the laser printer market, and Netscape beating Mosaic by taking talent and rewarding it.
* Raising and Committing Financial Resources - Examples include Fred Smith's almost bankruptcy to keep FedEx alive and Amazon sacrificing profits for a long period in order to achieve its envisioned mass market level of service.
* Leveraging Assets Despite Uncertainty - Examples include IBM losing the PC battle because it did not want to hurt its mainframe sales, and Charles Schwab's leadership in web trading after it chose to focus on it and sacrifice off line higher margins.

Overall, I found it a very good entertaining book, with anecdotes that help support the ideas the authors suggest. I strongly recommend it.

This book comes out with a hypothesis challenging conventional thinking which assumes that pioneers dominate markets. Collecting and analyzing historical data from over 66 industry segments the conclusions by the authors is baffling. This is not a case where statistics is used conveniently to support untested theories using available tools to prove a point. The approach to understanding market dominance and the role of pioneers and followers is path breaking. Contrary to common belief, data shows that in many cases the pioneers have as little as 9 % market share. The ingredients for success are therefore not being there first, but doing the right things.

Five factors that emerge as key to ensuring long term success and market dominance are Vision, Persistence, Financial Commitment, Innovation and Asset leverage- factors that are structurally related in a causal chain starting with a clear vision for a mass market. There are innumerable examples and detailed cases where the inability to see a mass market for innovative products has resulted in late comers grabbing the market from incumbents. Fear of cannibalization of existing products, bureaucracy, complacency, are some other causes that stifle growth.

After explaining the hypothesis, a good and crisp summary of the conclusions from the historical data, every chapter proceeds sequentially to substantiate the findings. This is a rare combination of business history, statistical analysis and strategy. It is this unique combination and the unconventional wisdom that is bound to make this book a classic in its own right. The range of products covered varies from diapers to couriers and computers. IBM, Microsoft, Fed Ex, Xerox, Gillette are some companies that are discussed in detail.

Comparing it with other books on similar research, my prescription for business would be:

Innovators Dilemma + Will and Vision + Built to Last + Good to Great = Road to Market dominance.

Highly recommended.

Few business principles engender as much faith among people as the principle of the pioneer's advantage. For example, Ries and Trout, in their book on the 22 Immutable Laws of Marketing, boldly state the "first immutable law of marketing" to be "It's better to be first, than it is to be better." Brand recognition, brand loyalty, consumer inertia, network effects, experience effects, access to distribution channels - these are all reasons for why the first movers in a market could have an advantage over others in the quest for market domination. Consultants, academics, and managers note the many examples of pioneers who appear to have done very well in their markets. Look, they say, at Gillette (in safety razors), Hewlett-Packard (laser printers), Microsoft (PC operating systems), and Amazon.com (online bookselling). All of these cases appear to prove the pioneer's advantage.

Tellis and Golder argue quite convincingly that these examples prove exactly the opposite: pioneers are much more likely to be cursed to failure than blessed with long term success! The authors show that the real pioneers in the markets listed above are not the current market leaders. Gillette entered the safety razor market in 1903, but a company called Star, they find, had already introduced a safety razor in 1876. H-P entered the laser printer market in 1984, but IBM had one on the market in 1975. Microsoft introduced MS-DOS in 1981, but Digital Research had introduced its CP/M operating system back in 1975. Amazon.com entered the online bookselling business in 1995, but Clbooks.com/books.com was selling books online in 1993. Most of these pioneers are forgotten now - many are long dead. Yet the myth of the pioneer's advantage lives on.

Using new and detailed historical research, Tellis and Golder systematically debunk the myth of the pioneer's advantage. The book refutes much conventional wisdom, and wonderfully weaves together hard data and vivid business stories to argue its thesis. Tellis and Golder are two of the world's leading experts on market entry and long term success. Their prior research has had a major impact on the academic business community. Yet if current and recent business practice is any indicator, few managers seem to be aware of the lessons that emerge from this remarkable stream of research. One only needs to think back at the Internet gold-rush to see this point.

The bulk of the book is on the question: If pioneering does not explain market dominance, then what does? Again, Tellis and Golder bring fresh, unorthodox insights to this question. They organize the answer to this question along two dimensions: Vision and Will. Their arguments force one to rethink several common precepts. For example, they challenge the very notion "vision" as it's currently understood. Similarly, they point out that dominance is often seen as a function of luck, or being at the right place at the right time. In fact dominance is more a function of small, incremental innovations in design, manufacturing, and marketing over many years. Indeed, it took Procter and Gamble (a latecomer) 10 years of persistent planning and research to find success in the lowly disposable diaper market.

Overall, the book is provocative and compelling, meticulously researched and highly practical. The case studies alone are worth the price of the book. But the novelty and persuasiveness of the insights make it one of the finest works on business strategy.

Pete Hunt captured the sights and sounds of carrier aviation and combat operations on every page. This is a must read for those who want a glimpse of the 24/7 world of life on the USS Ranger during Operation Desert Storm.

Pete Hunt captured the sights and sounds of carrier aviation and combat operations on every page. This is a must read for those who want a glimpse of the 24/7 world of life on the USS Ranger during Operation Desert Storm.

There aren't a lot of books by former naval avaitors about flying and fighting during Desert Storm. This book is also rarer since the platform he flew, the A-6 Intruder, has been retired despite several advantages over its replacement, the F/A-18. The book describes the working up period prior to deploying to the Arabian Gulf, shipboard life, as well as the buildup and actual fighting done during Desert Storm from his carrier. The wrting isn't as gripping as a professional writer would do, but nonetheless is an authentic account from a unique source. Overall, I was gald to have had the opportunity to learn more about what makes combat and naval aviation so much more different than what land-based forces go through. As a book to throw in your bag for a weekend reading source, this will be fine.

Title of this review says it all. The only reason I wanted to post another review of this book is to just add another 5 stars-it's that good.

This book should become a classic-alas, I fear it will be overlooked by most, and that will definately be their loss.

I kid you not-I've read most of the first person accounts of aerial combat, from all periods, and this one is right at the top of the list.

Angles of Attack: An A-6 Intruder Pilot�s War; Peter Hunt; Ballantine Books, New York, N.Y., 2002; softcover, 368 pages, illustrated. ....
This newest Gulf War memoir is excellent; it really does put the reader in the cockpit. Like the A-7 Corsair, its stablemate in the Navy�s attack community, the A-6 Intruder flew its final combat sorties in the six-week action that ousted the invading Iraqis from Kuwait. Intruder squadrons flew from all six carriers deployed during Desert Storm (as well as two Marine Corps shore-based squadrons), and one A-6 aviator tells a story that covers the buildup of Desert Shield and the nightly launches that devastated Iraqi naval and land assets.
Peter Hunt�s enthusiastic account is one of the best of the type this reviewer has read in recent years. The focal point of the book is, of course, his experience flying 45 combat missions with VA-145 and the close bond with his bombardier-navigator (BN). The descriptions of the prewar activities as the squadron, air wing and carrier prepare to deploy give a fine insider�s view of carrier aviation. The work ups are described in detail that might at times slow the story, but Hunt carries the story well with the result that these portions are well worth the reader�s time. Hunt tells what it was like flying combat from one of the Navy�s oldest carriers, USS Ranger (CV-61).
Peripheral areas like a port call in the Philippines, the loneliness of Christmas Eve at sea � he decides to sort out his personal survival items � and thoughts of family so far away are some of the most appealing aspects of Hunt�s work..
The author and his BN participated in the Battle of Bubiyan, which saw the destruction of several Iraqi navy PT boats that eliminated that threat. They also flew during the last major attack on Iraqi units along the so-called �highway of death� as the invaders torched the Kuwaiti capital and tried to flee.
Though a rather large paperback, the writing flows well and the author has a nice, personal style. Unfortunately, the book concludes on a sour note because of his dissatisfaction with the post-war Navy, the impact of the Tailhook scandal and the resulting �rot from within.� Family separation also plays a hand in his decision to leave, as does the demise of the A-6 community, with no replacement after the A-12 debacle. Nonetheless, Angles of Attack is a fine effort that tells the story of one of the Navy�s stalwart aviation communities during its last combat deployment.
Peter Mersky