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An Important Contribution to the FieldReview Date: 2000-05-05

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Review that appeared in the journal CommunicareReview Date: 1999-04-28
Other influential DC publications of the 'nineties (Servaes, Jacobson and White, 1996; White, Nair and Ascroft, 1994; Melkote, 1991) tend to focus on DC in relative isolation, with summaries of the "old" forms of development initiatives and the unsuccessful diffusion theories and efforts as a backdrop. This book is unique in its wide coverage of essential elements of development - development history, initiatives, statistics, theories, etc. - before the focus narrows down to the Development Support Communication (DSC) paradigm.
Agunga therefore offers students, development practitioners, policymakers and scholars comprehensive information on development experience over the last 50 years of this century, identifying the pitfalls and suggesting ways they could be overcome. He argues that often development funds are wasted and sound policies abandoned largely due to poor implementation. Limited capability of field workers in dealing with the dynamics and complexities of the development process poses a major hindrance to sustainable development.
To a large extent the book's value lies in the grand historical and theoretical tour of theory and praxis that is offered to the reader. The lesson has long been learned that only a holistic and comprehensive approach can make sense of the much-maligned concept of "development", or "maldevelopment" (Amin, 1990). In spite of the critique of older approaches to development, in the final instance Agunga seems to accept that development in its fairly standardised form of an agency-directed process is not only a given fact, but even desirable. Although he discusses the many shortcomings of the history of development in Africa, the book takes the position that "development is possible and it offers a strategy for realizing this goal" (p. 9). He does not fully engage with the rigorous critique of development as a concept and practice controlled by outside agencies and directed at the "Third World" (by Escobar, 1995, Amin, 1990. and many others), and the most important critics are not included in the bibliography. This neglect still leaves him open to attack by critics such as Sonderling (1997).
The book specifically addresses the human capacity issue in developing countries, regarded as the key to successful development. Agunga believes that many of today's development concerns --empowerment, leadership, building effective teams, collaboration and managing -- centre on communication and can best be addressed with a social scientific approach to communication in development.
The author therefore has a clear and well-developed agenda. At various stages he takes off his "scientist" hat and urges governmental, non-governmental and other development organisations to provide development communication skills training for their employees as the basis for enhancing their capacities so that they, in turn, can enable beneficiary participation in decision-making. When he resorts to advocacy Agunga is of course at his most vulnerable, as Sonderling's (1997) critique of DSC shows. Sonderling frequently singles out Agunga's emphasis on agency functions in order to "unmask" DSC as a "double agent of deception".
On the other hand the author's subjective commitment and passionate arguments could have far more impact on decision-makers than the usual "subjective" listing of facts. He does not allow the reader to forget that in 1996 eight of the world's ten poorest countries were in Africa, a continent that has paid dearly for its reliance on Western development promises and short-term handouts. It is regrettable that Sonderling did not have this book available when he wrote his critique of DSC. His attack is largely based on the assumption that DSC proponents are actually collaborating with agency-driven development manipulators who need the DSC facilitator to convey messages aimed at coercion and "passive enslavement".
Agunga systematically exposes the grand schemes of hegemonic power groups who furthered their own financial and other interests in the name of development. In fact, he devotes a chapter (4) to the "blame assignment syndrome" and analyses the blame that many role players have to share - industrialised countries, donor agencies, multinational corporations, NGOs, scientists, etc. He then concludes "the key to successful development is to avoid apportioning blame and to look for ways to build development teams that achieve results" (p. 109).
Agunga certainly has the credentials needed to generalise about the development and the DSC situation in the "Third World", in relation to the developed countries. He takes the reader on a tour of his career, which is mostly informative, but also tends to become self-centred. Born in Ghana, he embarked on a career as agricultural extension officer and communication consultant in Africa before moving to the United States for further studies in 1979. Together with Joseph Ascroft he participated in pioneering DSC theories at the University of Iowa in the early '80s before becoming Associate Professor at the Ohio State University. In 1992 he, Ascroft and Stanford Mukasa were the driving forces behind the DSC for Southern Africa Project, which focused on six SADC countries surrounding (but excluding) South Africa. Since then he and Mukasa continued to play a leading role in merging "First" and "Third" World perspectives on DC in Southern Africa by contributing papers, planning documents and discussions for the region at major fora (see Agunga, 1996 and 1997).
Agunga gives numerous illustrations of the basic role of culture and indigenous knowledge systems in DSC. He stresses that the DSC professional has to know the local socio-cultural conditions and possess a high degree of creativity (p. 263). Still, very little of the attention that e.g. Warren, Likkerveer and Brokensha (1995) gives to this area can be found in the book and "culture" is not even included in the index.
It is also curious that DSC as a "discipline" (Agunga's term) is not fully defined and its features not discussed in an introductory section. Instead, the reader has to search through the book (without assistance from the index with its single page listing on DSC) for aspects such as some conceptual components (pp. 253-255), the lack of recognition of DSC (pp. 11-14), its historical roots (pp. 13, 251-253), its role in the Third World (p. 17), a southern African DSC project (pp. 289-297), etc. When a DSC model is discussed (pp. 242-245) it is not related to the systematic attention that the model receives from Melkote (1991) and Jayaweera and Amunugama (1987). In fact, in this section Agunga does not engage these sources and misses the opportunity to refine the model and theory.
Unfortunately Agunga's narrative about the DSC for Southern Africa Project (pp. 269-298) was concluded before he was in the position to discuss one of the major outcomes of the project: the establishment of the SADC Centre of Communication for Development in Harare. This centre produced some state of the art curricula and courses that have already been "imported" into South Africa. The author also could not discuss why little has resulted so far from the conceptual strategy proposed for the SADC region, i.e. establishing national DSC centres and training a new generation of DSC professionals. The end results should be further researched and documented, hopefully by Agunga himself.
It is part of the author's up-front agenda that he sees the DSC agent as a professional and DSC as a specific agency-related discipline. Crucial to his proposed strategy is the establishment of the regional and national DSC centres. Certainly the ideal of solid, curriculum-directed DSC training cannot be faulted. The main problem with this model is that it excludes (or fails to accommodate) many other forms of DSC facilitation by e.g. community workers, volunteers, ICT experts, librarians and others. The f

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A fascinating book!Review Date: 2002-06-19
Because of this, the reader gets an authentic sense of life in Canada (seen through the eyes of a "Yankee", no less) during the 19th century. Photographs, footnotes, and other similar extras unobtrusively add to the allure of this beautiful book. Coloured pages and illustrations abound.
Wonderful to read slowly over a few weeks.

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A step-by-step, legal guide for divorcing couplesReview Date: 2003-06-10

Rare find Judd writingsReview Date: 2000-05-15

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this new reprint is a mustReview Date: 2007-01-11
For students majoring contemporary art, this book is a must, that is the original source of contemporary art during the 1960s, including "Minimal Art: A Critical Anthology" ed. by Gregory Battcock.

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At last, someone's saying itReview Date: 2007-07-29
Cecil Brown discusses all this with the voice of experience: he has been in and out of the UC system for much of his life, and experienced shocking racism and exclusion from the system.
This is a book that the right people need to read. Anybody who is in higher education (especially administrators) should spend time with this book, and think about these issues. In a time when racial diversity has become a catch-phrase, what are we doing to create a truly more equitable society?

Intertextualities between music theatre and literatureReview Date: 2005-08-05
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Buy all 5! You won't be sorry!Review Date: 2000-10-27

a must for every jazzfanReview Date: 2003-04-15
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