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"Cherish those who seek the truth but beware of those who find it." (Voltaire)Review Date: 2008-03-04
Dead-on advice on bloggingReview Date: 2007-05-11
When blogging first starting coming up on my radar, I looked into it briefly and didn't understand the fuss people were making over it. It seemed very much like what people used to do on BBSs (I used to be a sysop of a BBS back in the late twentieth century). Anyone could access a BBS and anyone could comment on the author's writings for all the world to see. So, what do I see on blogs? Much the same thing. People read what you write, choose to comment, link to you or you link to them. Same thing, different year.
I also echo Bly's observations that many blogs are unreadable and do little to further marketing goals. Many I've read have interesting things to say, but they're written in long, unbroken blocks of text, which cause me to stop reading part way through out of boredom.
But, the main reason I don't like blogs is because of the toffee-nosed way it's being promoted. That, and I just hate the word "blog." It sounds like something a cat coughed up--which, now that I think about it, might just be an apt description for much of what passes for content out there in blogland.
Many blog evangelists talk about blogging like it's something new and revolutionary. Psh. It's old technology with a facelift! I've heard that "blogging is all about having conversations!" Someone in Bly's book said this very thing. This same guy spoke of blogging in a weird Jack Kerouac-ish way that made me want to reach for an air sickness bag. I envisioned him wearing a tie-dyed shirt, a grateful dead headband, and little John Lennon glasses--typing furiously with two fingers in some off-campus "Café Nervosa."
A great read, Bly's book. I'd recommend it to anyone contemplating blogging so that they can avoid the hype and not be taken in by dewy-eyed blog-angelists.
A good book that seems to accurately put blogs into perspective for people interested in including them in their marketing mix.Review Date: 2007-03-03
The overall message of the book is that blogs help increase a marketing-focused Web site get favorably ranked with search engines. Therefore, indirectly they help in marketing. But blogs are not a marketing tool in and of themselves unless one treats article writing as a marketing tool.
Building Web sites has always been pretty easy. And blogs are Web sites. What has always been somewhat hard is designing a Web site and filling it with content so visitors to the Web site will be inclined to buy a certain product or service. Since blogs by definition are not seriously researched or planned, their ability to convince visitors to buy is limited. And, as a result, their marketing value is not that great. However, Web sites do not exist in a vacume. They rely to some extent on getting traffic from search engines on the Web. And blog entries help in a few ways with getting a Web site some traffic. First, they provide content in a Web site that search engines index. At least this is the case when the blog entries are stored on Web pages within the blogger's main Web site for marketing purposes. Second, blogs are possible "hit pages" surfers will click through to when trying to find information. Such pages will then direct the surfers to "marketing pages" in the blogger's main Web site set up for marketing purposes. And third, if the blogs are freestanding, then they can provide external links directing Web surfers to the blogger's main Web site which has marketing umf. Search engines rank a Web site more favorably when other Web sites direct traffic its way.
The book also points out that the best blogs from a business' standpoint are "topical blogs." And the businesses that usually benefit are service oriented (as compared to retail oriented). For example, a consultant who counsels small business owners might have a blog that only includes entries about small business. A life coach might have a blog that only includes entries regarding life coaching issues. Or a bankruptcy attorney might have a blog that only includes entries regarding Chapter 7 personal bankruptcies. The blogs will probably help boost surfer traffic to their main Web sites, but they will also help build credibility for their respective services. Assuming the blogs have accurate and timely content, then the bloggers arguably will be viewed as "experts" even though they haven't gone through the hassle of getting a book published or passed some professional exam.
But there are many blogs out there that are not topical, are not accurate and timely, and don't really say anything worth reading. Those are the blogs that the author says are not worth producing. And I agree. 5 stars!
Should I Start a Blog?Review Date: 2007-05-29
Bob Bly is a direct mail copywriter and by his own admission does not buy into the blogosphere hype. But he decided to delve into the world of blogging and find out what it was all about (probably so he could write a book). The fact that Bly is not a blogging expert is exactly what makes this book valuable to someone thinking of starting a blog.
This book gives you an unbiased view of starting a blog from scratch and leaves out the sales pitch you would get from a blogging guru trying to sell you the latest patented system for starting a blog.
BS is short on technical advice but does give you resources and plenty of website addresses to get you started. What you will get out of this book is why you should start a blog (if you should) and what is the most effective way to write a blog. If you are already a seasoned blogger, this book is probably not for you.
If you are thinking of starting a blog, or just trying to get more comfortable writing one, I recommend this book. You won't be an expert after you read it, but you will have a better perspective of blogging.
The Fantasy World of BlogReview Date: 2007-03-23
In conceptualizing and framing his book BLOG SCHMOG, Robert Bly has targeted a wide audience: new bloggers, blog enthusiasts thinking about designing and launching their own blog, and internet surfers who have been blogging for awhile.
BLOG SCHMOG is a three-tier crash course in how to realistically analyze blogging application and effectiveness, how to measure the effect of blogging on current marketing and media trends, and how to create your own effective blog that will lure in readers and participants. The back matter or appendices of BLOG SCHMOG contain invaluable information: detailed notes from each chapter, blogosphere rules & etiquette, a comprehensive list of blogging books & guides, blogging consultants with their emails and phone numbers, blog software, blog search engines, a litany of successful business blogs covering an array of topics, and a glossary of blogging terms so the newbie does not remain a newbie.
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A word to the wise should be the mantra for this book. In other words, underscoring all of the above is a golden thread that runs through his book, namely, do not miscalculate or overestimate the effect that your blog will have on your business. Do not live in the fantasy world of blog. Be very clear about what your blog can do for you, in terms of a return on your investment ROI, whether it is financial, advertising, or just broadening your reputation via the web. Your ROI is always a balance between weekly time invested in your blog versus what do you get in return for giving up that time. What Robert Bly makes clear in BLOG SCHMOG is that blogging is a new phenomenon whose long-term effects are yet to be measured in the commercial marketplace. He does cite instances where bloggers have influenced politics; they have fanned the flames of a sweeping news story; and, through the mainstream media, blog designers and analysts have attempted to alter the path of the meandering river of public perception.
All-in-all, though some critics view Robert Bly's perspective and tone more akin to a parent who negatively discourages his child by undercutting his child's goals, I found Robert Bly's BLOG SCHMOG to be an informed primer that encourages the newbie blogger by giving him all the tools he will need to succeed, but Bly does so with words of caution. BLOG SCHMOG reads with experience and careful consideration. In short, it informs. As a writer and businessman, Robert Bly blends his knowledge of writing, marketing, advertising and persuasion into a most pleasing and rewarding work. BLOG SCHMOG is worth every penny.
John M. Weiskopf
Author, The Ascendancy
[...]

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Treasure and a handsome sea captain!Review Date: 2007-02-16
Blue Moon is a treasure hunt of suspense and romance filed with entertaining characters and an exotic location. There's plenty of adventure and excitement in the hunt for a sunken ship and its treasure. Fans of Linda's other "Moonstruck" books will not be disappointed as she tells this tale of Jeanne Madison - the sister of the Madison men from the other books.
entertaining romantic comedyReview Date: 2006-11-17
Treasure hunting isn't for the timid, and soon a competitor who will do anything to succeed is trying to take over. Jeanne begins to think she is in over her head, both professionally and romantically. Suspense builds as they scramble to recover the treasure before it can be stolen from them. Nights spent on the beach with the moon working its magic on Gabe and Jeanne weaves a romantic spell, but can the lady PhD and the rough and ready ship captain find lasting happiness?
Blue Moon is the third book in LInda Windsor's Moonstruck series and it's just as much fun as the first two. Set in an exotic locale with a quirky cast of characters, lost treasure, romance and humor, it's a story you won't want to miss.
Hunting for love -- and treasure -- at its best.Review Date: 2006-02-27
Jeanne returns to Cancun a few months later to start the expedition, along with students from Texas A&M University and a former classmate of Jeanne's who is now a photographer who will film their discovery, if any, for National Geographic. Accompanying Gabe on the expedition is his deck hand, Manolo, and Gabe's lab, Nemo. When Gabe's nemesis, Captain Marshall Arnauld of the "Prospect", suddenly shows up, Gabe fears Marshall will try to steal any discovery, just as he had stolen the rights to salvage a ship Gabe himself found several years earlier.
Excitement abounds when the first sign of the Luna Azul's contents are found near a coral reef, but it's nothing compared to the excitement that Gabe stirs within Jeanne when they share dinner, or when Gabe reveals his concern when she comes down with a fever. Then strange things begin to happen after their discovery: Gabe's ship suddenly develops problems, and a strange man keeps watching Jeanne and Gabe when they're on shore. And the excitement is only beginning...
Linda Windsor's BLUE MOON is an exciting novel filled with adventure and intrigue, deception and suspense. It is also a story of love, set in the exotic seas of Mexico's Yucatan peninsula. BLUE MOON is a true treasure for any reader who loves a great romance, and one I highly recommend.
enjoyable inspirational thrillerReview Date: 2006-01-21
Gabe has more doubts than Jeanne about the success of this sea venture. He has been betrayed before from so called friends plus the Pollyanna believer in God team leader looks too young to be a PH.D though he admits to himself he finds her fascinating and pretty. As they sail, Gabe realizes he wants her and not just for a sea cruise fling. He cannot abide her so called mentor who he feels holds her back. However, even worse in his eyes is her naive attitude towards a charming snake he once called pal; Gabe knows the rat is her rival who will steal the claim and the fame unless he and his crew give 200 % to the woman who inspires them to be more than they ever have been before.
The third Moonstruck tale (see FIESTA MOON and PAPER MOON) is an enjoyable inspirational tale starring an idealist and a cynic falling in love while on a high seas adventure. The story line is action-packed yet the key cast makes for a fun time as readers will appreciate the antics and competition between the three men now in Jeanne's life. As always Linda Windsor provides a strong thriller with interesting characters enhanced by an impervious belief in God.
Harriet Klausner
A light and sunny romance. A dab of suspense.Review Date: 2006-02-02
The tight budget forces Jeanne to hire the handsome Captain Gabriel "Gave" Avery. His boat may look ready to fall apart at any moment, but Jeanne knows that God will help her in her quest. Besides, Gave is the only skipper around that will agree to getting part of any treasure that they may find instead of a huge daily fee. Gabe and Jeanne are very attracted to each other, but Jeanne knows that a relationship between them is hopeless unless God helps Gabe see His light.
In the meantime, the American playboy Marshall Arnauld smells treasure. He has already stolen sunken site rights from others in the past, including from Gabe, and now he is after Jeanne's find.
**** This is the third in the Moonstruck series. The cover says it is the "new romantic comedy", however, I found very little comedy. Instead, I recommend this one as a Christian Modern Contemporary type of romance. A sweet read with lots of faith and a dab of suspense. Author Linda Windsor proves that you do not need a lot of steamy bedroom scenes and crude language to make a wonderful story. ****
Reviewed by Detra Fitch of Huntress Reviews.

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Fun fundamentals with familiar Veggie characters :-)Review Date: 2006-10-03
One of the bestReview Date: 2006-09-09
One of our favorites!Review Date: 2003-02-05
My Daughter Loves This BookReview Date: 2002-06-14
Engaging romp through the alphabetReview Date: 1998-12-30


Collection of ChampionsReview Date: 2008-02-13
A great readReview Date: 2008-04-07
A Must Read/Must have book for any person in leadershipReview Date: 2004-07-27
Could not put it down!Review Date: 2005-08-19
A MUST READ for leaders in all walks of lifeReview Date: 2005-07-07
Drawing on the lessons forged by extraordinary (and sometimes, infamous) leaders, the author spins engrossing accounts of real-life leadership and then helps the reader draw out the lessons that will enable them to reach new heights of leadership acumen.
What's more, this is one of the few leadership books that recognizes and acknowledges that spirtual element of our human nature that truly enables us to lead others. Within each chapter, the author presents relevant and clear examples drawn from the Bible that directly relate to the principles discussed. His approach is far from preachy and, in fact, is quite refreshing.
I have read a great number of leadership books and have more than 20 years of leadership experience. Even so, I learned a lot from this wonderful book. I strongly recommend it and I commend Mr. O'Leary for his valuable insights, superb writing style, and his obvious passion for exceptional leadership.
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I'm Very PleasedReview Date: 2004-12-20
GOD IS MY WITNESS...Review Date: 2004-09-25
Her story spans decades and takes the reader through the invasion of China by the Japanese. The daughter of a western educated doctor, Nora saw her comfortable upper middle class life end in 1939, when at the age of seven she was forced by the Japanese to flee her home on the outskirts of Shanghai with her parents and seek refuge at the home of her step-grandmother's house in the French section of Shanghai. There they would remain for three miserable years, during which Norma was to have the first of a number of visions of a guardian angel, appearing in the guise of an old man. This guardian angel would sustain her and advise her in her hour of need throughout her life.
At the age of ten, she and her parents once again fled. This time they were to travel to Chungking, in free China, where her grandfather lived. Only after a perilous journey through Japanese occupied China and after being beset by robbers along the way, were they to cross the heavily guarded border and arrive safely at their destination. In the primitive city of Chungking, which was subject to continual bombing by the Japanese, Nora was to learn many life lessons that were to hold her in good stead.
Nearly four years later, in 1945, having survived the invasion of Shanghai by the Japanese and their heavy bombing of Chungking, Nora returned to Shanghai after the Japanese surrendered. There, Nora was to continue her education at a boarding school for girls. Now an impressionable fourteen years old, it was there that Nora renewed her interest in Christianity. Then, in 1949, the peace of life in Shanghai was once again disrupted for now seventeen year old Nora, when the Communist Army entered within its confines and Red Army soldiers were suddenly everywhere. The Cultural Revolution had only just begun.
Nora studied hard at the university in hopes of becoming a lawyer for the state. There she met and fell in love with Lam Cheng Shen, a handsome and young legal scholar. Some time after graduation, in 1955, when she realized that she was pregnant, Nora and Cheng Shen got married. Shortly after, she and her husband were subjected to interrogations by Communist officials, as they were deemed to be suspicious because of their family connections and because of that fact that Nora had, at one time, held Christian beliefs. Moreover, as Nora's independent spirit began to chafe under the repressive and oppressive party line, she found herself in conflict with the state and sentenced to death. Her moment of truth arrived when the pregnant Nora was brought before the firing squad.
What happened next is sure to make one believe in miracles. It is at that miraculous moment that life really began for Nora. She goes on to live a life that is nearly incredible in terms of its experiential breadth. It is a secular life ultimately lived in the service of God in all parts of the world. It is amazing what this young woman would go on to achieve and accomplish in her life. Notwithstanding the fact that some of her story strains credulity, hers is, indeed, an inspirational story that will make one believe in a higher power, if one does not already do so. It is surely a story worth telling.
Nora Lam has gone on to establish the Nora Lam Ministries, which is based in California, and she leads evangelical crusades in China and the United States. A movie, based upon this book and having the same name, has also been made.
A Must Read For Any Age!Review Date: 1999-12-15
What really happened to the Chinese people when...Review Date: 2006-03-01
Most inspiring Christian story I ever readReview Date: 2004-01-04
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THE NEW COURTSHIP AFTER MARRIAGEReview Date: 2005-02-04
KIMBERLIE PETRULIS-- I WILL REFER THIS BOOK ALWAYS!
Coursthip after Marriage Romance Can Last a LifetimeReview Date: 2003-05-06
A good book with lots of practical ideas that most people stop paying attention tooReview Date: 2007-02-24
While many of the ideas here are presented through the lens of Christianity, they apply universally. Zig Ziglar also has a way of making his point powerfully through entertaining stories and vivid metaphors.
If you are a Christian, I'm sure this book will even mean more to you. However, if you are not a Christian, I still wouldn't hesitate to buy it. If your goal is to improve the quality of your marriage, this book will definitely help.
Very funny, very real!Review Date: 2005-05-19
I read that book in college and have devoured just about everything Ziglar has produced--with the possible exception of COURTSHIP AFTER MARRIAGE . . . for some reason, I had missed that one when it came out back in 1990 . . . yet hearing it now for the first time, I found it to be amazingly up-to-date with its advice . . . and especially relevant for me, given the fact that I'll be getting married in less than two months and do believe ROMANCE CAN LAST A LIFETIME (the program's subtitle).
I loved listening to the tape program, in that it reminded me of how much I like hearing Ziglar . . . he's corny, but also funny and oh so real . . . my only regret is that I did not have a copy of the book with the same title because there were so many things that I would have wanted to underline and review--over and over.
For instance, he urges listeners to make an effort every day to please your mate . . . this can be done by asking at the start of each day: What can I do to make your life easier, better
and more fun?
In addition, I came away with many other ideas, including (to cite just a few):
Women should be just as kind to their mates as they are to their hairdressers. Men should be just as kind to their mates as they are to strangers who ask for directions.
Accept the fact that it's now who is right, but it's what is right.
And what is important.
You change your partner by changing you.
Confrontation involving condemnation seldom brings about any change.
The important question in marriage is what am I putting into it, not what am I getting out of it.
In marriage, we both need to be on the same side . . . it is not my bank account, but our bank account.
Marriage is not a 50-50 proposition. It is a 100-100 proposition. You give your mate 100% of your love and affection, and you'll get the same.
Always welcome your mate home. When you do, treat your mate as if he or she had a tough day.
Swap jobs for one week. In general, don't keep score on who does what.
A beautiful marriage is built up on a long series of little things you do for your mate for no reason on Earth but for the best reason of all:
You love your mate.
And this final one that REALLY made a lot of sense to me:
Fight while holding hands!
Model for a Successful MarriageReview Date: 2002-12-28
Zig understands that in his marriage, it's not about him. Instead it's about him being committed to The Redhead. In the bible it talks about loving with your heart, your mind, your soul, and your strength. Courtship After Marriage shows you ways to fulfill that premise and promise.
You won't agree with everything in this book yet there's enough meat on the bones to help you make incredible leaps forward in your marriage. There is a wonderful marriage survey in the book. I recommend that couples take the survey individually and then review your results with each other. You will be amazed at the knowledge and perspective you gain into each other and your relationship. It will also give you a starting point for taking your marriage to higher levels of love.
At the end of the book Zig talks with great love about his children and grandchildren and the relationships they have. These are just a few of the benefits and rewards of his investing his energy and love into his relationship. I've always read that to learn to be successful, model successful people. Zig Ziglar and the Redhead are a couple to model.

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Underwater MysteryReview Date: 2007-09-08
A passionate novel of adventure and love.Review Date: 2006-12-14
Diane C. Donovan
California Bookwatch
Great writerReview Date: 2006-11-10
Dangerous Depths a Fast ReadReview Date: 2006-11-02
Leia Kahale turned her back on traditional medicine to embrace homeopathic, holistic medicine, a decision her mother won't accept. She broke off her engagement with Bane, but finds him back in her life -- a situation she is not comfortable with.
Bane has returned to help a friend find a sunken ship rumored to be filled with treasure. When his partner dies, Bane and Leia work together to find answers. The interactions and conflicts between them rang true. Each had reasons for the ways they responded to the events.
Colleen paints amazing pictures of Hawaii in this book. As I read it, I could almost feel the tradewinds on my face and the stifling heat in the jungle. Her attention to detail transforms the setting into an active part of the plot. While this is the third book in the series, you don't need to have read the previous books to understand and fully enjoy this one.
Well done!Review Date: 2006-07-17

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It's great.Review Date: 2008-04-12
The Devotional Bible by Max LucadoReview Date: 2007-09-26
Easy to understandReview Date: 2007-08-01
Its Max Lucado...need I say more??Review Date: 2007-01-09
Really brings the Bible to life!Review Date: 2007-02-12
I love the devotionals, essays, explanations, and examples that Lucado intersperses throughout the book. Each book begins with an introduction that shows you the "big picture" of that book, and the books are broken down into sections (sometimes a section is a chapter, sometimes more or less than a chapter), each with its own sidebar introduction, a brief related devotion/explanation, a "life application", and list of related passages. Throughout the book there are also full-page devotionals that relate to bigger themes like guilt, forgiveness, love, mercy, grace, and so on.
The devotionals pull from already-published devotions (many are from Lucado's books, but there are also many from other devotional writers such as Charles Stanley).
What I like best about this format is that it helps me see how the Bible--both as a whole and in its individual parts--really applies to my life. It brings some very important messages home in a personal, practical way. I especially like the "Application" section of the sidebars, because it helps me understand how to really apply biblical principles to my life.

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AMAZINGReview Date: 2000-02-17
Before & AfterReview Date: 2000-08-28
This book was an excellent source of strength as I struggled to move forward. It felt as though I was the only person on Earth enduring these trials, but I quickly discovered that there were others like me. Dobson's Christian-based perspective and advice allowed me to see my situation in a new light. (I needed to stand my ground, at all times!!!)
After reading this, I wished that someone had given me this book prior to getting married. This book not only offers advice for struggling married couples, but for single individuals as well. (A sense of individuality is key, before entering a relationship.)
I strongly urge anyone with or without a love interest to read the guidelines provided in this valuable resource, in order to prepare for the day the "right" person enters your life.
An Awesome Reference for Anyone Contemplating DivorceReview Date: 2000-06-19
This one's the best!!Review Date: 2004-09-25
Another great book that has somewhat the same principals as "Love Must Be Tough" is "The Divorce Remedy: The Proven 7-Step Program for Saving Your Marriage". This book was great too and had good advice on how to act towards your mate during the turmoil.
I read many many books during our crisis and these two were the best advice I got. Tough Love. Be strong!
It hurt to read it, but I knew it was true...Review Date: 2000-01-12

A new version for kids today.Review Date: 2008-05-08
the kid loves emReview Date: 2007-02-09
my 6 year old nephew just loves these stories
it's OkayReview Date: 2006-01-13
Watch the Boy Work! Match Wits with Encyclopedia BrownReview Date: 2003-04-21
This is actually the third book in the Encyclopedia Brown series by author Donald J. Sobol. In this volume, Encyclopedia Brown, the smartest kid in Idaville, tackles ten cases. Kids (and adults) will have a great time matching wits with Encyclopedia as they gather clues with him and seek to put together the pieces of the puzzle. If you can't crack the puzzles, don't worry: the solutions to each case appear at the end of the book.
These stories were first published in the 1960's, so they're a little dated, but they still provide loads of fun, and some of them are pretty tricky. If you'd like to develop critical thinking and observation skills in your kids, you can't go wrong with Encyclopedia Brown.
10 cases, 112 pages total
Mysteries and PuzzlesReview Date: 2003-05-05
Each book is a series of short mysteries (5-10 pages each) ending with a question - usually "how did Encyclopedia know that X was responsible for the crime". The answer to each mystery is at the back of the book. Solving the mystery takes no special knowledge, but it does require paying attention to detail. Don't turn to the answer too fast.
This book is the third in the series, but the books do not have to be read in order. I loved the Encyclopedia Brown books when I was growing up. I am reading them again before I give them to my nephew who I hope will enjoy them as I did. (The target reading level is ages 9-12).
Adults who like this series may also enjoy the Lateral Thinking Puzzles books.
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Those who are about to read this book need to keep in mind that in it, Robert Bly shares his thoughts about what blogs cannot do (nor be expected to do) as well as what they can do. Over the years, he has earned and deserves his reputation as a master of reasoning, reading, and writing skills...whatever the given genre may be. Among his previously published books, my own favorites are The Copywriter's Handbook, his Guide to Freelance Writing Success, and most recently, The White Paper Marketing Handbook. In his latest book, Blog Schmog, he focuses on "the strategy of using blogs as a business-building and marketing tool, explaining how your time is best bent on strategy, not fooling around with programming or design." Bly then goes on to explain, in the Introduction, that his book "is written from the point of view of a blogging skeptic and doubter, not one who has bought into the whole blogging fad without holding it up to close scrutiny... And my conclusions about blogging, unlike those of [blogging consultants, enthusiasts, and evangelists], are not always favorable; my positions on blogging are highly controversial within the blogosphere." He urges those who read this book to share their comments ideas, techniques, and/or success stories with him at rwbly@bly.com or to visit www.bly.com.
Who will derive the greatest benefit from this book? Probably, those in need of expert advice on how to start their own blog, and, those who have done so and are dissatisfied with the results thus far.
Time Out: There are significant differences between personal blogs and institutional blogs. Therefore, those who are about to launch either a personal blog or an institutional blog should first answer the six questions posed on Pages 55 & 56 in Chapter 2, "How to Start Your Own Blog." (Bly cites Elisa Camahort's Worker Bees as their source. Her Web site is workerbeesblog.blogspot.com.) Moreover, I think that those who have already launched a blog and are not satisfied with results thus far should also answer these six questions. For those with a special interest in institutional blogs, Bly provides an insightful analysis of do's and don'ts in Chapter 7. Then in Appendix E, he identifies "Business Blogs Every Blogging Newbie Should Know" and provides links to them.
To me, some of the most valuable information and counsel are found in Chapter 3, "Blogetiquette: The Rules of Blogging." He shares his responses to a number of frequently asked questions. For example:
Is "selling" a person, a company, or a product acceptable in the blogosphere?
How to treat copyrighted material in a blog?
Why are corporations afraid of blogging?
What is the "bloatosphere" and what's wrong with it? (Note: Bly cites Steven Streight, president and CEO of Streight Site Systems, as his source for much of the response provided.)
What is "ghost-blogging' and why does it occur?"
What about other types of blogs such as "simulated," "drivel," "sleazy link," "fictional persona," and "link farm?" What does Bly think of each?
Throughout his narrative, Bly inserts a series of "Rules"(also listed in Appendix B) and provides a context for each. (I highlighted each of them to expedite periodic review of them later and suggest that other readers do the same.) He concludes this chapter with Rule 8A: "To be effective marketing vehicles, blogs should be relatively free of marketing. They should contain useful content and the truth, not hype or sales talk. To violate this rule not only costs you sales and credibility, but it also incurs the disdain and wrath of the blogosphere." He makes essentially the same assertion about white papers in an earlier book, The White Paper Marketing Handbook.
In the final chapter, He shares a number of opinions whether or not blogging has a future and many of these opinions are certain to generate controversy. (Bly urges those who disagree with any of them to contact him at rwbly@bly.com. He plans to share feedback with readers of the next edition of this book.) I strongly recommend, however, that the first nine chapters be read with great care, first. I cannot think of a better way to conclude this review than to share the conclusion to Bly's book:
"So blog if you want to. If you don't like blogs, don't bother. And if you think the advice in this book is great, and you want to let me know, or if you think I don't know beans about blogging and that my advice is useless, you can certainly say so - on my blog.
"Best of luck to you in the blogosphere - and outside it!"