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Why not us?Review Date: 2006-08-04
Greatest book I have read yetReview Date: 2005-08-20
Tear jerkerReview Date: 2000-01-07
This is a really good book!Review Date: 2005-05-10
one of the best books about vietnam that i have readReview Date: 2000-03-31

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Great GiftReview Date: 2005-12-13
Whatta Gift!Review Date: 2005-12-13
with a funny twist. I'll be recommending it to some people that
I hope will see themselves in a couple of the stories.
I couldn't find the author's "favorite words" in the dictionary,
but after reading this book, it's obvious that I know too many assoholics!
I laughed out loudReview Date: 2005-12-13
What are your symptoms?Review Date: 2005-12-07
Cover 2 CoverReview Date: 2005-11-30

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Fabulous Reference Guide Review Date: 2008-06-01
Everything a new AND experienced Mom needs to know!!Review Date: 2008-02-20
I also have to say that besides being fun to read, the book was designed to actually be functional. There's a quick buyers guide and tips for what to look for in each baby "gizmo" that I'd want, not to mention a section for me to write my own best picks while out shopping. I've already used this handy feature to compare items online and actually remember what I thought about each - a huge help when you have 3 little kids pulling you away from your computer every 2 minutes.
Overall I really have to recommend this book to everyone - not just new moms but also experienced ones. Once you have a baby you're in this Mom's club, but no one told you about all the stuff that you'd need to purchase let alone be an expert on!! And no one wants to admit to not knowing the difference between a booster carseat and a convertible carseat. Luckily the Baby Gizmo buying guide arrived to discreetly (and humorously) let us know all the in's and out's of all that baby gear that we inevitably will end up buying. Thank you!!!
Well worth it for first time momsReview Date: 2008-02-24
I liked the list at the end of what you must have on your registry, as well as the "Must Have", "Nice to Have", and "Don't Need" ratings for each product category.
Good book for menReview Date: 2008-02-15
It is a little big, i.e. not small enough to actually fit in your pocket. I don't know about you but I am not about to carry it around the store with me. I read up before I go.
Overall, this is a great product. I would recommend it to anyone who has never dealt with babies before and to any new fathers who are worried about getting the wrong stuff.
Baby Greatmo!Review Date: 2008-02-10

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it's like mainlining heroinReview Date: 2004-06-19
What surprised me most about the book, though, is its sardonic tone. It's got a wry sense of humor that really compliments the seedy subject matter. A great mix of comedy, tragedy, and ouright absurdity. It's refreshing to read a topical book with strong writing as well as research.
I must admit, I approached this book with extreme caution. And though I'm not sure I'm ready to have drugs completely legalized (I'm definitely a child of the "Just Say No" generation), Miller's case against the drug war is powerful and hard to dispute.
Highly recommended. Surprisingly entertaining as well as informative. All around, a very good trip (and I'm not just saying that because I want to smoke dope without fear of repercussions).
Bad Trip is a Relevent and Great ReadReview Date: 2006-09-20
Let's face facts: this is not a problem of supply, it's a problem of demand. But it need not be a problem at all. University sponsored and AMA and BMA endorsed research has consistently shown most "classic" drugs, such as weed, hash, heroin and morphine to be non-toxic. Coke is rarely dangerous, and then primarily to those with heart conditions. The prohibition of these drugs has caused the gov't to entirely surrender their ability to regulate a drug's content, which is far more detrimental to the health of any user of classic drugs in their unadulturated form. Medical studies have shown without fail that Alcohol is the most poisonous and detrimental of mood-altering substances.
Additionally, America's drug war has resulted in the wholesale destablization of producer and transshipment nations. The lawlessness seen in Colombia and along the Mexican border is entirely a result of America's campaign of zero tolerance-an unobtainable goal. Senator John Kerry perpetrated the prevaricative canard that criminal cartels were behind the drive for legalization. Nothing could be further from the truth: cartels always step into a vacuum, and they benefit from our draconian laws. One has to wonder where Senator Kerry gets his marching orders. Cartels would disappear if drugs were legalized, just as they did when alcohol prohibition was repealed in 1933.
Prohibition also leads to police corruption: studies show that 30% of police have been unlawfully involved with illegal drugs. The supreme court recently overturned a previous 9-0 ruling regarding the knock-and-announce rule, stating that the cops need merely identify themselves before entering a residence-usually violently.
Enforcement of drug laws are also racially biased (I'm a white male). Most drug users are white and casual users of weed, coke or heroin. Yet most of those doing time for drug offenses are disproportionately black and hispanic. It's a case of a predatory DEA wolfpack picking off the most vulnerable members of a herd, rather than facing down a banker who can afford something better than a court-appointed defence. It's so unfair it pangs the conscience.
America has among the most restrictive drug laws in the world, and they have only made the situation worse. Canada recently considered a Senate recommendation to legalize pot. Holland has legalized pot without any negative consequences: the Dutch have the longest life-span in the world and a violent crime rate less than 1 sixth of the US. Injection programs for the most hard-core heroin addicts in Switzerland have caused aids to disappear among this vulnerable group, and employment among them stands at 70%. Other countries have come to grips with this problem through rationality and compassion. America has not-and it has utterly failed. Studies of American conditions and behavior prior to 1914, when these subsances were legal, show no correlation to poorer health or crime-Alcohol is the sole exception to this.
President McKinley used cocaine for 27 years until his death by an assasin's bullet. Grant used morphine to ease his discomfort after his presidency. 250,000 Civil War vets were morphine addicts.
The police chiefs of Kansas City, MO, San Jose and San Diego, CA, Seattle, WA and many smaller departments have called for the legalization of drugs. Former drug czar Barry McCaffrey has called the Federal prison system "America's drug Gulag" and has stated "We cannot incarcerate our way out of this problem." Former Secy of State George Schultz has called for an end to prohibition and consideration of decriminalization and legalization.
"Necessity is the plea for every infringement of human freedom. It is the argument of tyrants; it is the creed of slaves."-William Pitt.
Governmental uselessness exposed (again)Review Date: 2004-11-16
In one rather entertaining early segment, Miller takes the reader on a glimpse of the drug war's early days, illustrating the roots of the current mess in the first half of the 20th century. There's plenty of unintentional comedy to be found when Miller discusses some of the attitudes regarding drugs (including alcohol) that were commonly held back in the twenties and thirties. In one especially uproarious moment, in 1938 the Commissioner of the Federal Bureau of Narcotics actually wrote, "an overdose of marijuana generates savage and sadistic traits likely to reach a climax in axe and ice-pick murders." And then of course, there was Reefer Madness, the classic 1936 movie where a little toking resulted in PERMANENT INSANITY. Now, having been around some pot smokers myself, I can say for sure that while marijuana use may result in giddiness, the telling of off-color jokes, and the consumption of junk food, it does not lead to violence or insanity. Sadly, though, the ridiculous beliefs outlined above continue to inform the drug laws even in these more "enlightened" times, and Miller does us all a favor by casting light upon them.
Of course, it's not drugs themselves that cause so much crime, it's the illegality of drugs. If people can't obtain drugs through legal means, they'll just get them elsewhere, very likely from violent gangs. Every halfway-informed person knows the same thing happened when alcohol was prohibited and gangsters took over the market, but apparently our politicians are slow learners (duh). Essentially, Miller writes, the drug war is bound to fail due in large part to simple economics. Drug dealers, he writes, are profiteers, while drug warriors are mere bureaucrats. Since the sale and use of drugs are prohibited, the government creates a black market in which any willing person with some brains can turn an easy profit. Therefore, the dealer trying to make a buck will always be ahead of the DEA agent who's getting paid anyway. As Miller details in the chapter on drug smuggling, the tighter the noose of prohibition gets, the more inventive dealers get in the quest for money.
Most tragically, though, since the drug trade is entirely voluntary and there are no victims to file complaints, governments have to resort to ever more proactive and draconian measures in order to catch dealers and users. Warrantless searches, no-knock military-style raids, blanket traffic stops, and utterly unjustified confiscations have made a mockery of everybody's Constitutional rights while doing little or nothing to stem the flow of drugs. Miller provides us with a laundry list of innocent people who have been robbed, terrorized, and even killed at the hands of overzealous (or outright corrupt) drug warriors. In many cases, governments have established a giant network of informants to fink on friends, customers, and even classmates, often going so far as to entrap people into breaking the law. Not to mention, the travesty of mandatory-sentencing laws has filled our jails with non-violent "criminals" who take up space that could be used for slightly more dangerous folks, like, say, muggers, burglars, and rapists.
Ultimately, Miller writes, the war on drugs amounts to nothing more than a war on freedom. There are plenty of other institutions in society, such as the family and the church, that can help prevent people from abusing drugs, but government prohibition merely creates a whole slew of new problems for all of us. Accepting the fact that other people are going to do things you don't like is a necessary part of living in a free society, one that mature people are going to have to get used to. After all, I don't think people should watch reality TV or listen to Celine Dion, but I manage to get over it. Miller finishes with a quote from Thomas Sowell that sums up the issue better than I ever could: "What do people get out of using drugs? I don't know...but there is all the difference in the world between deciding that you don't want to do something and trying to force other people to live your way." Amen.
Bad Trip on Bad WarReview Date: 2005-06-14
Leagalize the drugs and then you control them. President Bush, wake up and read this book.
Intellectual courage matched with compelling argumentsReview Date: 2004-08-27
I wonder how Miller's argument would apply to the abortion debate?
In any event, I am a conservative Christian who happens to believe that the war on drugs is a misguided, miserable failure implemented by self-serving politicians who sought more votes in the 1970s.
The principle of states' rigths should apply to this question. Prohibition at the federal level is a failed policy that ought to be abandoned, and Miller gives us the ammuntion needed in this battle.

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Very practical adviceReview Date: 2007-11-20
ExcellentReview Date: 1999-04-27
Excellent Singles ResourceReview Date: 2001-02-02
Purnell from his own life experience shows the dangers and subtelties of singleness, loneliness, dating. Guarding one's heart is a Biblical paramont and so too does this book suggest that be in a Christian single's mind when entering or preparing for relationships.
Like how he places all relationships in relationship to the First Commandment relationship.
Divorce would certainly decrease if more attention and effort was placed on the prenuptial stages and this volume is great asset to this.
A Great Marriage Prep Tool!!!Review Date: 1998-07-17
A must read for every singleReview Date: 1999-07-20
He offers practical advice on how identify the real thing. Thanks Mr. Purnell, I feel grateful to you for sharing your experience. You said all the things that mom and dad were afraid to say.

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Billy Graham Training Center BibleReview Date: 2007-11-09
HAVE A QUESTION? FIND THE ANSWER!Review Date: 2007-09-11
Excellent NKJV bible!Review Date: 2005-11-11
Also the type size is very good, I usually read larger print, but this one is very acceptable because the verses are well spread out with meaing there is more space between each sentence, in other words, the verses aren't all smashed together like some bibles I've owned and sold. This also makes for less eye strain and faster reading.
I've owned and do own many bibles, and will have to say that Billy Graham's notes are to the point and easy to understand which can be highly appreciated if you are somewhat confused about some bibles lengthy discussions on theology. It's to the point Christianity in a nutshell!
Another good point about this bible is that the concordance is substantial. On the downside, this bible could have had references in it, that would have made it awesome. But I give it 5 points anyway because I'm so impressed with the thicker paper, minimal bleed through, large concordance and the short and to the point reference material by Billy Graham.
I own the NAS, NIV, NASB, AMP, NLT, GNT, ESV and the KJV and I purchased this one last because of all the bad reports I have heard about it being a poor translation. I have done research on the background of the manuscripts they have chosen, both good and bad research, and am still eager to read it as my sample readings have been very enjoyable. I used to be bent on just picking one translation, the best one, but in many years of studying them all and researching the critics, I have found that none of them is perfect. So I have decided to use several of them to get a grasp on God's word more clearly when I sit for serious study. Since doing so, I have really been blessed. God does protect his word despite man's attempts to develop the "best" translation. Good luck and God Bless.
billy graham bibleReview Date: 2005-09-14
Billy Graham Training Center BibleReview Date: 2005-10-17

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Tolkien Meets Science-FictionReview Date: 2008-05-01
Then imagine a Tolkien-nish world with sword fights, ork-like creatures, medieval communities, and brave men.
Now bring the two worlds together through someone who always wakes up in the one reality when he falls asleep in the other, and who, through his constant travel between the two realities, is the crucial person in both.
Voila! You've got the fascinating premise of the trilogy.
Some might find this too tall of a tale, but I was enthralled. The first chapter or two left me a little confused. Then, however, the story took on more definite shape and I was served several of my favorite types of literature in one book: classic fantasy, edge-of-your-seat science-fiction, and a supernatural thriller.
Given this superb combination, possible imperfections of the book faded into insignificance.
Be warned, though: The book is not a complete novel on its own but only the first third of a story published in three parts. Moreover, it ends with a cliffhanger. So if you only buy the first book of the trilogy and enjoy it at all, you'll want to pick up the second book right after finishing "Black."
- Jacob Schriftman, Author of The Crack Beneath the Worlds and Other Books
Dual Reality ThrillerReview Date: 2008-04-03
I've just started reading Red, and while Black seemed "a little more Matrix", Red is seeming "a little more Lord of the Rings". It's very exciting so far!
Blessings.
Absolutely AMAZING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Review Date: 2005-10-07
WOW!!!! WOW!!!!! and, ummmm...... WOW!!!!!Review Date: 2005-09-08
The story starts out with this guy named Thomas Hunter! He runs this Coffee shop in Denver, Colorado. One day after he closes his shop, he gets shot at by these Gangsters fro New York! He escapes to the roof tops but while he's up ther he gets shot in the head and Falls into a Dumpster where he starts to dream of this other reality. He gets attacked by these black bats called Shataiki. He escapes a but when he fell asleep in this reality (well actually went unconscious) he awoke in the dupster back in Denver. But that isn't the Half of it! I think this book is awsome. You should check out the sample chapters at www.teddekker.com!
Here's how they put it in the Refuel bible for guys!
Imagine you have unwittingly introduced a Terrible virus into the world. But now your the only one that can stop it! but you have been killed. TWICE!!! Three Books, Two worlds, One story! Enjoy!!!!
Awesome read!! makes you think...what if?Review Date: 2005-08-08

"Shun Great Happiness, Then You May Avoid Great Grief..."Review Date: 2007-07-13
Bartholomew Dorking (later dubbed "Tolly") is a young apprentice to a draper when he's accosted by Mrs Gorgandy, a professional widow who claims bodies from the gallows for the sole purpose of selling them to surgeons. Coercing the young teenager into watching the body of the dreadful Black Jack, Tolly is horrified when the corpse suddenly lurches back to life! By the insertion of a piping into his windpipe, Black Jack has cheated strangulation by the noose, much to the dismay of Tolly who now finds himself the convict's unwilling associate as he flees through the dark London streets.
Feeling responsible for the criminal's return to life, Tolly finds himself intolerably bound to him, even when he finds himself assisting in the sabotage of coaches. Yet by twist of fate, Black Jack upturns a carriage traveling from the Carter household, which contains young Belle Carter on the way to an asylum. Considered mad since she was a little girl, Tolly now finds himself with a new traveling companion, one that his soft heart cannot bear to see locked away in madhouse. Caught up with a traveling circus, troubled by the twin burdens of Black Jack and Belle, hounded by the malicious Hatch and desperate to evade the authorities, Tolly grows from boy to man in the vividly portrayed atmosphere of Dickensian London.
Garfield incorporates certain aspects of 18th century life into his story; the beginning of medical study (resulting in the need for dead bodies), the tricks of the trade in traveling fairgrounds, the idea that madness was contained in the bloodlines of families, and the religious fervor that heralded the end of the world (apparently Armageddon was forecast on a regular basis). Reading a Garfield book is getting a history lesson without realizing it, as all these components are beautifully knitted into the context of the story.
Also worth mentioning are the characters themselves; each one brought vividly to life. Tolly is a kind-hearted teenager with a somewhat nervous disposition, though Garfield tells us: "Sort hearts are easily combustible, and when they take fire, they burn with a sudden blaze." Burdened with a clear sense of right and wrong, with a conscience that makes him act on these impulses, (probably due to his idolization of his uncle, a sea captain) you can't help but admire his determination to do the right thing - whether he really wants to or not. Likewise, the terrifying Black Jack is a figure out of a nightmare: hulking, unpredictable, violent and menacing. Even minor characters, such as the dreamy Belle, cheerful Doctor Carmody and blustering Mrs Gorgandy are all great examples of creating unforgettable characters with the right imaginative language.
And Garfield was the master of descriptive language; reading any book of his a joy simply because it is wrapped in expert use of the English language, so rich and dense, you'll find yourself re-reading sentences just to appreciate the care with which they were crafted. Want some examples?
"The boy and the giant felon stared towards each other. In the one pair of eyes was savagery, contempt, even murder - and an angry bitterness that he should be obliged to the white-faced maggot of an apprentice who peered up at him. In the boy's eyes there was fear of savagery, fear of murder, and also a glint of bitterness provoked by the felon's contempt."
"They moved with circumspection through the night; chose infirm alleys and crippled lanes that slunk by the river in a blind and stinking confusion - as if the very streets were lost and would have cast themselves into the river if only they could have found the way."
"A huge spade struck and tore the green quilt...then another. Again and again the spades struck, till the earth flew up in gusts and scudding showers, spattering the stones and spoiling the green. Bending above these spades were two questing faces: one enormous, bearded, black as sin - the other young, desperate, not knowing or daring to know what lay beneath...only wild with hurry."
If you've never read Leon Garfield before, then you're doing yourself a great disservice. Although "Black Jack" is not my favourite of his works (that honour belongs to Smith), you won't regret picking up this book.
Dickens Lite?Review Date: 2004-02-08
Oh, and even though this book is marketed for younger readers, I see no reason why adults could not thoroughly enjoy it as well.
One of the best adventure stories everReview Date: 2003-01-24
High villainy, true love, and earthquake pillsReview Date: 2005-05-23
When a set of unlikely circumstances end with young Bartholomew Dorking guarding the coffin of the recently hanged villain Black Jack, the boy is less than delighted. An apprentice to a draper, Tolly has always led an upstanding pious life. Next thing he knows, however, the recently hanged Black Jack (the kind of man described here as, "a mighty fellow, and rough... as if the Almighty had sketched him out (and left the Devil to fill him in) before He'd settled on something of a quieter, more genteel size") is not as dead as he first appeared. In fact, he is very much alive. Taking Tolly with him wherever he goes, the boy finds himself the unwitting accomplice to this most dark-hearted of villains. In the course of their adventures they meet madwomen, frauds, fortune tellers, and sailors. And while Tolly finds true love in the most unlikely of places, Black Jack learns how to use his enormous strength for something other than villainy.
The book is a highly satisfying read. Part of this is due to the characters Garfield's conjured up. Tolly is fourteen and your typical heroic orphan. The kind of lad that Oliver Twist could've grown up to be (if Oliver was a little less saintly and little more human). His eventual lady love, one Miss Belle Carter, begins the book as mad but eventually is seen to be just a gal who suffered a severe shock in her youth and has needed to recover from it ever since. But the true hero of this tale is the title character. Black Jack's one in a million. He's so real that you can practically feel his villainy emanating off the pages that describe him. At the same time, there are chinks in his personality that allow you to understand why Tolly feels he must earn Jack's respect, even as he hates and fears him. Jack has his weaknesses as well. He fears madness above all things and he's often rather disconcerted when he observes Tolly doing the right thing in the face of what's easy. By the end of the book you'll find yourself cheering Jack and Tolly on and wishing that Mr. Leon Garfield had had the inclination to make several sequels of their adventures to accompany this marvelous tale.
So there you have it. A children's book for everyone to enjoy. You like descriptions? Then take a gander at passages like: "(She was) a happy, greasy, jingly lady whose skin was always aglitter with fine brass dust so that she had the air of being a worn but once costly Christmas present". You like a riveting story? By the second half of this book you'll be disinclined to set it down for even half a breath. You can't read a book unless the characters are likable? Even Tolly is a great guy to root for, and HE'S the saintly hero! Some people pooh-pooh Garfield as a lesser Dickens. I prefer to think of him as the logical step kids need between their everyday literature and real Dickens. If you want your child to pick up "Nicholas Nickleby" for fun, don't immediately ungulf them in that text first. Start them out slowly with a little Leon Garfield. With any luck, they'll be howling for more things along that vein. But don't relegate Garfield simply to the ranks of second-rate Dickens. He's an artist in his own right and his books are well worth discovering. You'll love it. I promise.
The Most Beautiful Feeling in The WorldReview Date: 2003-06-20
The story starts out with the giant Black Jack being executed, and then procedes to tell the story of a poor good-natured youngster who finds himself in this terrifying scoundral's strange company. The strange thing is that for some reason, this terrible man finds that he likes the young lad, and won't let him go.
When the boy finds himself suddenly and strangely abandoned by the giant after starting (and ending) his search for an escaped lunatic young girl, he folows the road till he finds (and joins) a traveling carnival. The that's where our story begins.
As Black Jack struggles with his fear of lunatics (can you believe it?) and growing admiration for his young friend, Tolly (the young fellow) gains maturity and learns about life as he helps the poor lunatic (her name's Belle) regain her sanity. It's really engaging, because all the characters are so very HUMAN, and as Tolly continually tries to help the girl while at the same time keeping her from getting to close (she loves him you know) he starts to find that he cares for her too.
When Belle becomes convinced that she really is insane and has herself commited, and Tolly can't get the people imprisoning her to let him see her (despite his growing love for her), and Black Jack won't let anything get in the way of his friend's happiness... Well, let's just say it makes for one of the greatest climaxes I've ever seen in a book (especially when you consider the world is ending at the same time).
What really addicted me to this book was one thing. Love. When I read the passages about how Tolly and Belle found their feelings for each other grow, it gave me a simply wonderful feeling. The author of this book has managed to perfectly describe the feeling of being in love. I haven't felt this way while reading a book in a long time. This feeling the book gave me grew stronger and stronger as it progressed, but the very, very end made it shoot to the sky. Because what Belle kept describing in her wild rants of insanity turned out not to be mere dreams after all, but visions of a future more wonderful than she could have imagined.
If anything I have said connected with you in any way, READ THIS BOOK.

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Loved It!Review Date: 2007-09-08
Give yourself a giftReview Date: 2006-01-23
Even though this is book two in her Aloha Reef series, don't worry if you haven't read DISTANT ECHOES. This one stands alone.
I like this book.
Characters who touched my heartReview Date: 2006-01-07
Annie, the middle child in the Tagama family, is always the one behind the scenes keeping everything running smoothly, especially since her mother's death. Mano, her brother Tomi's best friend and Annie's childhood crush, has been like part of the family for years. But that all changes when Tomi is reported dead and Mano implicated in part for his death.
When Mano returns Tomi's belongings to the Tagama family the same day Annie's sister Leilani goes missing, Annie is forced to turn to him for help in finding her sister, in spite of her very mixed feelings.
The twists & turns of the story are exciting, but it is Annie & Mano who touched my heart. They are both strong but very human characters dealing with their individual weaknesses in realistic and faith filled ways. The spiritual growth of the characters, especially Annie, is as compelling to me as the suspenseful storyline.
I would recommend this book highly.
Must read!Review Date: 2006-05-12
The book is not preachy, but it has definate take away value. At least it did for me. I know Colleen only wants to do God's will. I want her to know that she touched me with her work.
And now I can quit hiding it and let my son have it to read. (I think my hubby read it during the times I didn't have it clutched in my hands.) Can't wait for Dangerous Depths.
Coble scores a hit again!!!!!Review Date: 2005-12-16
Black Sands, the second book in the Aloha series, blew me away! While in a series, Black Sands is easily a stand-alone novel. Set in Hawaii, Coble weaves the island culture and scenery into the story so masterfully that you can almost feel the ocean breeze kissing your face! With a strong heroine and an even stronger hero, you can't help but fall in love with these characters--become emotionally involved in the drama they face--and root them on to not only find the heroine's missing sister, rediscover the love they are destined to share, but also to be refilled with their faith.
This book is one of the best I've read in a long time! Get it. Read it. Devour the pages. It's a must-read!
For more of my personal reviews, visit my website at (...)

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"Cherish those who seek the truth but beware of those who find it." (Voltaire)Review Date: 2008-03-04
Those who are about to read this book need to keep in mind that in it, Robert Bly shares his thoughts about what blogs cannot do (nor be expected to do) as well as what they can do. Over the years, he has earned and deserves his reputation as a master of reasoning, reading, and writing skills...whatever the given genre may be. Among his previously published books, my own favorites are The Copywriter's Handbook, his Guide to Freelance Writing Success, and most recently, The White Paper Marketing Handbook. In his latest book, Blog Schmog, he focuses on "the strategy of using blogs as a business-building and marketing tool, explaining how your time is best bent on strategy, not fooling around with programming or design." Bly then goes on to explain, in the Introduction, that his book "is written from the point of view of a blogging skeptic and doubter, not one who has bought into the whole blogging fad without holding it up to close scrutiny... And my conclusions about blogging, unlike those of [blogging consultants, enthusiasts, and evangelists], are not always favorable; my positions on blogging are highly controversial within the blogosphere." He urges those who read this book to share their comments ideas, techniques, and/or success stories with him at rwbly@bly.com or to visit www.bly.com.
Who will derive the greatest benefit from this book? Probably, those in need of expert advice on how to start their own blog, and, those who have done so and are dissatisfied with the results thus far.
Time Out: There are significant differences between personal blogs and institutional blogs. Therefore, those who are about to launch either a personal blog or an institutional blog should first answer the six questions posed on Pages 55 & 56 in Chapter 2, "How to Start Your Own Blog." (Bly cites Elisa Camahort's Worker Bees as their source. Her Web site is workerbeesblog.blogspot.com.) Moreover, I think that those who have already launched a blog and are not satisfied with results thus far should also answer these six questions. For those with a special interest in institutional blogs, Bly provides an insightful analysis of do's and don'ts in Chapter 7. Then in Appendix E, he identifies "Business Blogs Every Blogging Newbie Should Know" and provides links to them.
To me, some of the most valuable information and counsel are found in Chapter 3, "Blogetiquette: The Rules of Blogging." He shares his responses to a number of frequently asked questions. For example:
Is "selling" a person, a company, or a product acceptable in the blogosphere?
How to treat copyrighted material in a blog?
Why are corporations afraid of blogging?
What is the "bloatosphere" and what's wrong with it? (Note: Bly cites Steven Streight, president and CEO of Streight Site Systems, as his source for much of the response provided.)
What is "ghost-blogging' and why does it occur?"
What about other types of blogs such as "simulated," "drivel," "sleazy link," "fictional persona," and "link farm?" What does Bly think of each?
Throughout his narrative, Bly inserts a series of "Rules"(also listed in Appendix B) and provides a context for each. (I highlighted each of them to expedite periodic review of them later and suggest that other readers do the same.) He concludes this chapter with Rule 8A: "To be effective marketing vehicles, blogs should be relatively free of marketing. They should contain useful content and the truth, not hype or sales talk. To violate this rule not only costs you sales and credibility, but it also incurs the disdain and wrath of the blogosphere." He makes essentially the same assertion about white papers in an earlier book, The White Paper Marketing Handbook.
In the final chapter, He shares a number of opinions whether or not blogging has a future and many of these opinions are certain to generate controversy. (Bly urges those who disagree with any of them to contact him at rwbly@bly.com. He plans to share feedback with readers of the next edition of this book.) I strongly recommend, however, that the first nine chapters be read with great care, first. I cannot think of a better way to conclude this review than to share the conclusion to Bly's book:
"So blog if you want to. If you don't like blogs, don't bother. And if you think the advice in this book is great, and you want to let me know, or if you think I don't know beans about blogging and that my advice is useless, you can certainly say so - on my blog.
"Best of luck to you in the blogosphere - and outside it!"
Dead-on advice on bloggingReview Date: 2007-05-11
When blogging first starting coming up on my radar, I looked into it briefly and didn't understand the fuss people were making over it. It seemed very much like what people used to do on BBSs (I used to be a sysop of a BBS back in the late twentieth century). Anyone could access a BBS and anyone could comment on the author's writings for all the world to see. So, what do I see on blogs? Much the same thing. People read what you write, choose to comment, link to you or you link to them. Same thing, different year.
I also echo Bly's observations that many blogs are unreadable and do little to further marketing goals. Many I've read have interesting things to say, but they're written in long, unbroken blocks of text, which cause me to stop reading part way through out of boredom.
But, the main reason I don't like blogs is because of the toffee-nosed way it's being promoted. That, and I just hate the word "blog." It sounds like something a cat coughed up--which, now that I think about it, might just be an apt description for much of what passes for content out there in blogland.
Many blog evangelists talk about blogging like it's something new and revolutionary. Psh. It's old technology with a facelift! I've heard that "blogging is all about having conversations!" Someone in Bly's book said this very thing. This same guy spoke of blogging in a weird Jack Kerouac-ish way that made me want to reach for an air sickness bag. I envisioned him wearing a tie-dyed shirt, a grateful dead headband, and little John Lennon glasses--typing furiously with two fingers in some off-campus "Café Nervosa."
A great read, Bly's book. I'd recommend it to anyone contemplating blogging so that they can avoid the hype and not be taken in by dewy-eyed blog-angelists.
A good book that seems to accurately put blogs into perspective for people interested in including them in their marketing mix.Review Date: 2007-03-03
The overall message of the book is that blogs help increase a marketing-focused Web site get favorably ranked with search engines. Therefore, indirectly they help in marketing. But blogs are not a marketing tool in and of themselves unless one treats article writing as a marketing tool.
Building Web sites has always been pretty easy. And blogs are Web sites. What has always been somewhat hard is designing a Web site and filling it with content so visitors to the Web site will be inclined to buy a certain product or service. Since blogs by definition are not seriously researched or planned, their ability to convince visitors to buy is limited. And, as a result, their marketing value is not that great. However, Web sites do not exist in a vacume. They rely to some extent on getting traffic from search engines on the Web. And blog entries help in a few ways with getting a Web site some traffic. First, they provide content in a Web site that search engines index. At least this is the case when the blog entries are stored on Web pages within the blogger's main Web site for marketing purposes. Second, blogs are possible "hit pages" surfers will click through to when trying to find information. Such pages will then direct the surfers to "marketing pages" in the blogger's main Web site set up for marketing purposes. And third, if the blogs are freestanding, then they can provide external links directing Web surfers to the blogger's main Web site which has marketing umf. Search engines rank a Web site more favorably when other Web sites direct traffic its way.
The book also points out that the best blogs from a business' standpoint are "topical blogs." And the businesses that usually benefit are service oriented (as compared to retail oriented). For example, a consultant who counsels small business owners might have a blog that only includes entries about small business. A life coach might have a blog that only includes entries regarding life coaching issues. Or a bankruptcy attorney might have a blog that only includes entries regarding Chapter 7 personal bankruptcies. The blogs will probably help boost surfer traffic to their main Web sites, but they will also help build credibility for their respective services. Assuming the blogs have accurate and timely content, then the bloggers arguably will be viewed as "experts" even though they haven't gone through the hassle of getting a book published or passed some professional exam.
But there are many blogs out there that are not topical, are not accurate and timely, and don't really say anything worth reading. Those are the blogs that the author says are not worth producing. And I agree. 5 stars!
Should I Start a Blog?Review Date: 2007-05-29
Bob Bly is a direct mail copywriter and by his own admission does not buy into the blogosphere hype. But he decided to delve into the world of blogging and find out what it was all about (probably so he could write a book). The fact that Bly is not a blogging expert is exactly what makes this book valuable to someone thinking of starting a blog.
This book gives you an unbiased view of starting a blog from scratch and leaves out the sales pitch you would get from a blogging guru trying to sell you the latest patented system for starting a blog.
BS is short on technical advice but does give you resources and plenty of website addresses to get you started. What you will get out of this book is why you should start a blog (if you should) and what is the most effective way to write a blog. If you are already a seasoned blogger, this book is probably not for you.
If you are thinking of starting a blog, or just trying to get more comfortable writing one, I recommend this book. You won't be an expert after you read it, but you will have a better perspective of blogging.
The Fantasy World of BlogReview Date: 2007-03-23
In conceptualizing and framing his book BLOG SCHMOG, Robert Bly has targeted a wide audience: new bloggers, blog enthusiasts thinking about designing and launching their own blog, and internet surfers who have been blogging for awhile.
BLOG SCHMOG is a three-tier crash course in how to realistically analyze blogging application and effectiveness, how to measure the effect of blogging on current marketing and media trends, and how to create your own effective blog that will lure in readers and participants. The back matter or appendices of BLOG SCHMOG contain invaluable information: detailed notes from each chapter, blogosphere rules & etiquette, a comprehensive list of blogging books & guides, blogging consultants with their emails and phone numbers, blog software, blog search engines, a litany of successful business blogs covering an array of topics, and a glossary of blogging terms so the newbie does not remain a newbie.
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A word to the wise should be the mantra for this book. In other words, underscoring all of the above is a golden thread that runs through his book, namely, do not miscalculate or overestimate the effect that your blog will have on your business. Do not live in the fantasy world of blog. Be very clear about what your blog can do for you, in terms of a return on your investment ROI, whether it is financial, advertising, or just broadening your reputation via the web. Your ROI is always a balance between weekly time invested in your blog versus what do you get in return for giving up that time. What Robert Bly makes clear in BLOG SCHMOG is that blogging is a new phenomenon whose long-term effects are yet to be measured in the commercial marketplace. He does cite instances where bloggers have influenced politics; they have fanned the flames of a sweeping news story; and, through the mainstream media, blog designers and analysts have attempted to alter the path of the meandering river of public perception.
All-in-all, though some critics view Robert Bly's perspective and tone more akin to a parent who negatively discourages his child by undercutting his child's goals, I found Robert Bly's BLOG SCHMOG to be an informed primer that encourages the newbie blogger by giving him all the tools he will need to succeed, but Bly does so with words of caution. BLOG SCHMOG reads with experience and careful consideration. In short, it informs. As a writer and businessman, Robert Bly blends his knowledge of writing, marketing, advertising and persuasion into a most pleasing and rewarding work. BLOG SCHMOG is worth every penny.
John M. Weiskopf
Author, The Ascendancy
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