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N Books sorted by Average customer review: high to low .

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Old Turtle and the Broken Truth
Published in Hardcover by Scholastic, 2003 (2003-10-01)
Authors: Douglas Wood and Jon J. Muth
List price: $17.95
New price: $13.58
Used price: $11.79

Average review score:

International Baccalaureate
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-14
A truly moving book about the mission of the International Baccalaureate Organization. The ability to look at someone who looks different than you do, speaks a different language than you do, and believes in different values than you do and yet see yourself in that other person. That is what makes for a truly internationally minded human. Old turtle tells her story so well and in that story is the power to change the world.

I LOVE this Book!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-08
Old Turtle is a beautiful book for young and old alike. My children loved it when they were very small, because it was peaceful and the watercolors are superb. Now that they are growing older, it gives us a starting point to dicuss such a large topic, such as God. The book is non-denominational, but instead takes a more unitarian approach to God, how we all have our own interpretations and how we can learn from others at the same time. Makes a great gift along with a turtle stuffed animal. Overall, I think the entire world would do good to read this book and take the message to heart.

Heal the World
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-06
Old Turtle and the Broken Truth is a beautiful story with lovely watercolor illustrations. I believe it is meant to help us realize some very deep truths. If all children could know this story maybe the world could become much more at peace.

Beautiful!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-24
Not only is the story timeless and wonderful, the art work is amazing. You can't go wrong sharing this story with a child or - maybe even more importantly - an adult.

The story opened doors for me and caused me to have an "Oh-my-gosh" moment. "Each of us has only a piece of the Truth," I thought. "Of course. How could I have missed that? In order to have the complete Truth, I need to connect and have more pieces of the Truth."

A touching and powerful story.

We are all loved.
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-13
We enjoyed this book very much. I think it has a good moral to tell. The humans only have ½ of the truth and really begin to worship it and fight over it. Eventually a small child finds the other truth and unites them all. I have it recommended for grades K-3rd but I would recommend it for all ages.

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On a Wave
Published in Hardcover by (2002-03-31)
Author: Thad Ziolkowski
List price: $23.00
New price: $7.62
Used price: $5.67

Average review score:

Read this. Now.
Helpful Votes: 0 out of 0 total.
Review Date: 2007-10-13
This should give you a general idea of how good this book is: After reading the last page, I turned to page 1 and started reading it all over again.

When was the last time you read a book twice?

Ziolkowski's style is like a perfect wave--clean, gorgeous, and unique. It's not just about a surfer searching for perfection, but a boy searching for himself in post-Vietnam era of sunny Florida, where everyone is tan and bleachy-haired, Led Zeppelin is on every radio, and pot is as prevalent as palm trees.

The story begins with the author at ten, still reeling from his parents' divorce and craving diversion like any normal kid. But it is surfing that becomes his ultimate grace, giving him confidence and the room to dream outside the troubles at home. When his family begins to unravel, his heartbreak at dreams realized and lost will strike a sympathetic chord in anyone who is connected to the sea, to family, and to one's true self. The author's search for his identity comes full circle--beginning, ending, and beginning again--on a wave.



great read
Helpful Votes: 0 out of 0 total.
Review Date: 2007-08-14
I loved this story of a young boy's passion for the ocean easing his growing pains. Very well-written.

Great servive
Helpful Votes: 0 out of 0 total.
Review Date: 2007-03-13
thanks for the prompt delivery! I will definitely look for you again when ordering

Excellent!!
Helpful Votes: 0 out of 0 total.
Review Date: 2006-09-07
Thad hits the nail on the head! Having grown up in Melbourne Beach during the time period described I feel qualified to speak on the authenticity of the scene depicted: perfect, took me back in time! Anyone who grew up in the space coast area during the 70's will be able to identify some of the characters described. This is an execellent book for the non-surfer as well as the surfer. This book will remain on my annual reading list along with Caught Inside, Lighting out and West of Jesus. Thanks Thad for an execellent read!

Beach Daze
Helpful Votes: 0 out of 1 total.
Review Date: 2005-03-27
Excellent.This book will stay with you long after you read it. As a 50ish surfer from the Texas gulf coast this book reminds me of why I consider myself lucky.

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One Hundred Flowers
Published in Hardcover by Bulfinch (2000-03-01)
Author: Harold Feinstein
List price: $50.00
New price: $29.77
Used price: $21.82

Average review score:

From a good photogrpher to a great photographer
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-08
Zen of Watering Your GardenHi I am the Author and editor of a book that has good to great photographs. All are not as great as these. But my book has a wide array of not just flowers but other wonders to be found in Mother Nature's vegetation. Each photo is paired with an aphorism, poem or thought to encourage the viewer to see where one can easily immerse themselves in the garden process and achieve an inner peace. Matt Cohen

One of the most beautiful books I own
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-02
As a fashion designer, I look for inspiration everywhere.
I felt attracted by the picture on the cover and I wasn't dissapointed at all when I received the book.
The author capture trough his vision the simple beauty of nature and gave me that sense of movement and fragility that I was looking for while working with the colors and textures of my next collection.
A real treasure.

Painting flowers
Helpful Votes: 1 out of 2 total.
Review Date: 2006-07-09
I just gave this book to my mother, who paint flowers, and she just love it. A lot of excelent models for painting.

Excellent variety and a beautiful presentation
Helpful Votes: 1 out of 1 total.
Review Date: 2005-08-04
There are many varieties of flowers presented here in beautiful and detailed images. Very little text accompanies the images, but enough to chase down further if other information is needed. It is the images which are the prime focus -- and rightly so.

If I could wish for anything, it would be for more. And more. The design makes me wonder about why each specific flower/composition was chosen, and how many were not. I tend to want to see groupings and images that elaborate on one another.

Receiving this book is like being given a gorgeous and lasting bouquet.

beautiful book
Helpful Votes: 1 out of 2 total.
Review Date: 2004-06-20
This is a beatiful book with extreme close-ups of many different types of flowers. The large size also is a plus so that each image looks grand and brilliant.

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One Square Mile of Hell: The Battle for Tarawa
Published in Paperback by NAL Trade (2007-08-07)
Author: John Wukovits
List price: $15.00
New price: $3.99
Used price: $4.50

Average review score:

One Square Mile Of Hell
Helpful Votes: 0 out of 0 total.
Review Date: 2008-10-01
This is a gripping account of the pure hell of war, the title says it all.
The author has taken you into the bloody slogging match that was Tarawa, you live through the expierence, imagine being a Marine on a landing craft heading for a beach that you can see, is probably going cause your death, and there isnt a thing you can do about it.
Very scary and realistic

I Now Know...
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-06
Based upon the The Ratings and Reviews of this book, I figured I would broaden my knowledge of the WW2 battles most Americans dont often hear of. Battle of the Bulge, Normandy, Midway We all hear about and rightfully so.
Tho I am ashamed being an American I never heard of the Island of Tarawa and its contibution to victory against Japan in the Pacific.

I must say It was a great read, altho horrific in how Men lost and how they sacrificed there lives for their country.
The books details on the Marines approach to the island could make you break out in a sweat. It was so intense and brutal.

I am sad to say I dont think we will ever see this kind of courage and dedication in the USA again.
The Men of WW2 were one of a kind and to this I am grateful. For those who gave the ultimate sacrifice so others could appreciate freedom.
To all those who served as well, Thank You!!
Freedom isn't Free!
READ this BOOK America!!!!!!!!!!!!!!

This could be a movie
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-28
I really enjoyed this book. It was like the Marine move I never saw but that needed to be made. If your a person who likes to read about the Marines in the Pacific, this book is a must!

The Human Factor laid bare...
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-29
Peruse all the technical manuals, strategic narratives and overall battle histories you'd like. Then a book like "One Square Mile of Hell" comes along and takes you to the inner hearts and minds of those who participated in the fullest measure of devotion to their country and it's people, and the cause of Freedom. Measures of devotion that took them to places like Tarawa, where dreams of the future can be so quickly and terribly whisked away. To know the childhoods, lives and aspirations of the men who waded ashore applies an emotional attachment you cannot deny upon learning their fates or futures. Their story, so tenderly and eloquently put by John Wukovits, will move you to tears.

One Square Mile of Hell: The Battle for Tarawa
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-25
Well researched and written. It was especially meaningful for me because my older brother fought and was wounded at Tarawa. He was in the 1st Bn, 8th Marines that came ashore on D+2 and had to wade in across 800 yards of the lagoon because there were no more Amtracs to take them in. The Navy coxswain of his boat panicked and said this is as far as I go. When he dropped the ramp the Marines stepped off in to 15 feet of water (the Higgins Boat had a draft of only 4 feet!). My brother went right to the bottom, but he was a good swimmer. He dropped all his gear and came to the surface. With only the clothes on his back and his helmet on his head he started wading in toward the battle. Some of the men in his boat never came to the surface. He made for the pier and when he reached the seawall he picked up a rifle and ammo from a dead Marine and got back into the fight. He was wounded the next day.

My only criticism of Mr. Wurvitz's book was the short narrative he gave to that second day of carnage when the Marines of the "Hollywood Eighth" waded ashore through the lagoon. That day and the courage of those Marines as they kept coming through the withering Jap fire is a story all its own.

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Organic Chemistry
Published in Hardcover by Longman Higher Education (1987-04-13)
Authors: Robert T. Morrison and Robert N. Boyd
List price: $41.00
New price: $24.92
Used price: $4.38

Average review score:

I first used it in 1967!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-19
I received my Ph.D. in Organic Chemistry in 1980, and this was one of the great books that, along with equally great professors (including L.M. Jackman of NMR fame, T.E. Young, and N.D. Heindel, former ACS president), made it possible. An interesting side note, with the flap today about trans-fatty acids: I remember that as far back as 1967, there were questions about the long-term safety of consuming these isomerization by-products of catalytic hydrogenation of vegetable oils, and I'm almost certain it was in Morrison & Boyd that I read this caveat. Unfortunately, the junk science of for-profit industries tends to shout down rational scientific concerns.

Outstanding textbook
Helpful Votes: 2 out of 2 total.
Review Date: 2007-05-19
I used this text in the 80's as an undergrad in Brazil, and am now a chemistry professor. Although my research is in computational chemistry, and organic chemistry seems a lot like fantasy to me, I still love Morrison and Boyd's textbook. I remember my experience with it, and my awe in finding that someone could actually put a textbook together that was enjoyable to be read, and easy to understand - and mind you, I was not fluent in English back then. I have just recently realized that all my organic texts have been "borrowed" by students, and that I should really get Morrison's. And this time make sure nobody will take it out of my office. If you want to learn organic chemistry with no struggle, this is the book.

One of the most pyramidal texts of Organic Chemistry ever published!
Helpful Votes: 4 out of 6 total.
Review Date: 2006-03-09
Due its ambitious purposes and powerful transcendence, the whole understanding of this fundamental branch of the Science seems to be in an authentic crescendo day after day.

This book illustrates and clarifies such just a few, the most relevant aspects of this dynamic and expansive scientific discipline.

Recommended for students and teachers of Chemistry, Chemistry Engineers and Bio analysts.


The Standard Chemistry Textbook!
Helpful Votes: 5 out of 5 total.
Review Date: 2006-02-23
I used this book as a supplement for Ege's organic book. It helped me do well in my class and prepared me for the chemistry GRE. This book is older but well worth the cost. I think it should be on any chemists' shelf of literature. The reactions it tells you are easy to understand and the mechanisms make sense. The only problem I would have is the spec. section for infared is a little weak. But it does everything else well so it makes up for it. Buy this Book for undergraduate study you won't be disappointed!

The standard against which all other text books should be measured!
Helpful Votes: 7 out of 7 total.
Review Date: 2007-03-22
O.K. Let's face it: what could be more boring than Organic Chemistry - right? WRONG! Morrison and Boyd's Organic Chemistry takes the pallid and dry subject of Organic Chemistry and imbues it with a vitality and interest that will stupefy you. Trust me, you cannot begin to fathom how effective this book is at making its subject interesting and more importantly understandable. The authors are brilliant at introducing a complex and arcane topic, incrementally building slowly and confidently a framework of knowledge and information that nearly makes, of all things, intuitive sense when they are through.

Every educator should study Morrison and Boyd in an attempt to appreciate how it works its magic. I can say without reservation, this is the text book against which all others should be measured. You will not be disappointed.

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Pathway to Purpose for Women: Connecting Your To-Do List, Your Passions, and God's Purposes for Your Life
Published in Hardcover by (2005-04-01)
Author: Katie Brazelton
List price: $18.99
New price: $7.73
Used price: $3.97

Average review score:

Facilitating growth
Helpful Votes: 0 out of 0 total.
Review Date: 2007-12-31
Initially, I bought the Praying for Purpose book to infuse my daily quiet time (plus it was on sale). I was enjoying Praying for Purpose so much that I decided to take the advice at the front of the book and read Pathway to Purpose as the foundational book. Significant time elapsed between my buying the book and actually reading it--mainly because the longer chapters were daunting when combined with my hectic schedule. Nevertheless, I knew I need to really delve into it because I am at a watershed period in my life. Well, once I began reading I was drawn into the contents. I was particularly struck by the author's relation of her own story. She writes with strategic candor--sharing vignettes of her life with precise relativity to the principle being shared. I was not able to fully relate to the first 2 chapters but I appreciated their advance wisdom. I am still working my way through both books because ever so often I stumble on something that takes me a few days to "soak in." Nevertheless, I've enjoyed Pathway to Purpose so much, I bought copies for each of my Women's Ministry Coucil members. I would totally recommend it!!!!!

Interesting
Helpful Votes: 0 out of 0 total.
Review Date: 2007-01-09
I found this easy to listen to but not of much help to any pathway to purpose for me. It was interesting and did get some ideas from listening to it.

Discovering my passions
Helpful Votes: 0 out of 0 total.
Review Date: 2006-11-05
This book is excellent for doing exactly what the title predicts. It has certainly been a pathway to God's purpose for my life. I am slowly discovering the passions that God has placed in my heart and connecting them with, what else but, His purpose for my life.
Carole

Pathway to Purpose review
Helpful Votes: 1 out of 1 total.
Review Date: 2007-01-10
This book is one of the most significant books I've read in awhile in regard to helping me honestly evaluated God's place in my life and my own motivations for serving Him and relating to others. This book makes me feel like I want to sit with the author and discuss at length the concepts she brings forth in her book. Ms Brazelton must be an awesome mentor.

Absolutely Wonderful!
Helpful Votes: 2 out of 3 total.
Review Date: 2006-05-17
If you are wondering about your purpose or or ust plodding along day to day, this is for you!!!!!

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Pugs in Public
Published in Hardcover by (1999-09-14)
Authors: Kendall Farr and George Bennett
List price: $15.95
New price: $13.53
Used price: $8.00

Average review score:

For All Pug Lovers...
Helpful Votes: 0 out of 0 total.
Review Date: 2007-03-06
This is a book for all the pug lovers out there...I enjoyed all the pictures and stories about people just as obsessed with pugs as I am. Highly Recommended.

A truely great book for Pug lovers
Helpful Votes: 12 out of 12 total.
Review Date: 2001-08-31
Pugs are a unique breed and if you like Pugs or know someone who does they will LOVE this book! It is gorgeous with many great pictures of Pugs all over New York. It doesn't have much information on the breed but that is not the point of it, its a small coffee table book with some lovely anecdotes about Pugs. I am away from home at uni so when I miss my Pug I flip through this book!
I definitely recommend it!

Boosting Pug's Popularity
Helpful Votes: 5 out of 6 total.
Review Date: 2000-08-02
I purchased this book few weeks ago and it is already one of favorite pug books in my personal collection. I am a friend (instead of being called a master or an owner) of several pugs since I was about 8 years old. Now two of them are living with me. Pug is an amazing creature and I have been trying to make others understand why I feel what I feel about pugs. This book is a wonderful way to show others the amazing Pug world!

Perfect Puggies!!
Helpful Votes: 6 out of 9 total.
Review Date: 2002-12-30
This book contains pics of pugs. Pugs are perfect. Need I say more??

Posh Pugs!
Helpful Votes: 9 out of 9 total.
Review Date: 2000-11-16
Nice book about and for people who pamper their Pugs. Not intended to be a "useful training tool" (I don't know where the reviewer below got the impression that it was supposed to be..!) but just a cute fluffy book about a select group of upscale NYC pugs and their eccentric owners. Photos and more info of "Pug Hill" in Central Park would have been nice (but perhaps too common?). Makes a good mini-coffee table book or x-mas gift for your uppity Pug pals.

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Putting Out of Your Mind
Published in Hardcover by (2001-06-05)
Authors: Bob Rotella, Robert Cullen, Bob, Dr Rotella, and Bradford John Faxon
List price: $23.00
New price: $18.25
Used price: $14.16

Average review score:

"mental game of golf"
Helpful Votes: 0 out of 0 total.
Review Date: 2008-10-02
This is all about the mental side of the golf game focusing on putting. It was easy to read and understand and perhaps it would have helped me more if I had read it again. Not my favorite golf book.

"Putt" it There
Helpful Votes: 0 out of 0 total.
Review Date: 2007-04-12
Trust your first instinct when you hit the green, and learn to keep those negative thoughts at bay. This mental and technical guide to putting will help you improve your form.

Excellently presented
Helpful Votes: 0 out of 0 total.
Review Date: 2007-03-08
Very straightforward and comensensical. Seems everything we read these days is about positive thinking. And it does work along with a good basic set up. I especially like his instruction that once you are over the ball, don't wait there and let negative thoughts sneak in. Go ahead and hit the ball. He says to trust your first instinct when you read a putt and I have always found that to be true. Can't wait to put his recommendations into play.

Very Good Book
Helpful Votes: 1 out of 2 total.
Review Date: 2006-02-25
Any golfer (including disc golfers) would benefit from this book. It's a very good book!

A dose of confidence can be the cure
Helpful Votes: 4 out of 4 total.
Review Date: 2006-02-24
So much of golf and golf instruction is mechanical, and justly so. Technique is very important in a complex action such as the full swing, and improper form can lead to both bad shots and injury.

In contrast, we have putting. The action on the ball is so slight and simple, mechanics themselves are important only at a very rudimentary level. Technique has more to do with guaging individual variances for a particular situation than it does moving from positions A to B to C.

This is why putting is called the "game within a game". It resembles so little of the rest of golf. It also makes it one of the most difficult for the mechanics oriented golfer to master.

What Rotella has done here is to lay out his observations of what the best putters in the game think and do, not with their stroke, but with their minds. Using examples of unusual putters like Locke, he points out that it is not the stroke itself that counts, but your confidence in it. Locke believed he was hooking the ball into the hole, when this was likely not the case. Still, his stroke, which cut across the ball, made him one of the best putters ever because he believed in it.

Rotella goes further, discussing people with more "technically sound" strokes, such as Faxon and Crenshaw. Crenshaw, in particular, is an interesting case. Rotella introduces a story in which Crenshaw, in one sentence, completely turns putting instruction on its head, much to the horror of a professional golf instructor. Again, what is important is what was in his mind, not what a slow-motion camera might reveal.

People frustrated with their putting may find good, solid information here on how to improve. The biggest test will be trying to apply it, which may be harder than any swing change you could imagine.

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Renato's Luck
Published in Hardcover by (2000-04)
Author: Jeff Shapiro
List price: $24.00
New price: $11.93
Used price: $4.72

Average review score:

Bella, bella Signore Shapiro
Helpful Votes: 0 out of 0 total.
Review Date: 2001-10-18
Beautiful, beautiful Mr. Shapiro. Having spent two weeks in the Tuscany region this summer Renato's Luck quickly brought me back to the quiet, easy pace of the small towns in the region. Many of the towns/cities mentioned in the book we had actually been to. I think anybody wanting to go, or have been, to Tuscany would enjoy this story. In many, many ways his life is truly lucky.

What a storia!
Helpful Votes: 1 out of 1 total.
Review Date: 2002-11-04
Having returned from a few months in Italy, I have wanted to stay in touch with all the "life" that Italia offers ... this book is a wonderful way to recapture the experience. The way Shapiro builds his characters and their dilemma, he really wraps the reader into Sant'Angelo. Che bello ... bravo Shapiro!

A perrfect read for a gloomy day!
Helpful Votes: 1 out of 1 total.
Review Date: 2002-09-06
I highly reccommend Renato's Luck to anyone who enjoys a chraacter driven novel full of interesting yet familiar characters. I found Renato and his fellow Tuscan villagers to have sharp insight into the absurdities and joys present in everyday life. Renato confronts the fears and challenges we all face as we get older and begin to question the choices we have made in life. The answers that Renato finds to these questions point to important truths that are present in our own lives.

A Renewed Taste for Life
Helpful Votes: 2 out of 2 total.
Review Date: 2001-11-07
Renato's Luck, from the first word to the last visual, is the perfect read for anyone seeking a renewed taste for life. Jeff Shapiro has taken the Italian culture and woven a tale of hope, faith, and new-found happiness throughout his characters. Renato, in particular, becomes the small town hero of a delightful Tuscan town. Every character that Renato encounters shares a unique tale, simple yet so very Italian. Amazing for an American expat living in Tuscany. The visuals in this book are so precise that anyone who has visited Siena, Montalcino, or anywhere in Tuscany for that matter will no doubt be transported back to the tranquility of the Italian countryside. I loved the Italian phrases throughout the book, including their incredible translations! Bravo, Jeff Shapiro. Bravo, indeed. A must read for all!

Lovely book lovely time
Helpful Votes: 3 out of 3 total.
Review Date: 2004-06-23
****
Renato's Luck is a pleasant read and a very postive (as opposed to dark and negative) book. I would recommend it for those who would like to be uplifted while they are entertained. It is a peaceful and satisfying book too.

The perspective of small town life from Renato is enjoyable. I have often wondered how and why someone would live their entire life in one place, avoid the change and almost designed "personal growth" that our culture encourages, and still manage to carve a happy and fulfilling life for her/himself. This book shows how this is possible. To be a little clearer, the book answers the question "How can you be a very ordinary man and live a boring life in a boring town and have no education or ambition or much spiritual life to speak of---and yet participate to the max in all life and the universe has to offer?"

When I finished reading Renato's Luck, I felt uplifted and inspired about the little things in my own life, and the value of each life, no matter how mundane or ordinary it looks to the outsider.

The descriptions of Italian life are beautiful too; they are not long windy descriptions though but more a "showing" than a "telling" which allowed you to absorb Tuscany culture feeling almost like you were there.

I rated it four stars instead of five because I think it is a very good book but not a great book (not one that I will read and reread over and over again, highlight and treasure forever). That said, it's well worth the money.
****

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Saving the Corporate Soul--and (Who Knows?) Maybe Your Own: Eight Principles for Creating and Preserving Wealth and Well-Being for You and Your Company Without Selling Out
Published in Hardcover by (2003-03-10)
Author: David Batstone
List price: $26.95
New price: $10.30
Used price: $6.83

Average review score:

Simple rules for building a good reputation and foundation of values....
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-10
This book provides excellent examples and guidelines to putting the respected values back into corporations. I especially enjoyed the chapters on valuing the worker, transparency and integrity and customer care. I have seen how these, when in place, really explode the popularity and the growth of corporations, and when management deviates from the values for the short term buck, then corporations are then exposed in the media and start to fail (and people even cheer for their downfall). This is a great follow up to "The Naked Corporation" book, and both state that some sort of plan of transparency should be in place.

Excellent and Essential Advice
Helpful Votes: 16 out of 18 total.
Review Date: 2003-05-15
David Batstone's excellent book on corporate integrity is a must-read for executives and managers who want ideas on how to create profitable but soulful businesses that show heart as well as logic. This is not a text that preaches from the pulpit or revels in moral condemnation of Enron's misdeeds. For those of us who are sick to the teeth of reading Enron/Anderson post-mortems, Batstone's book will come as a refreshing change.

Reputation building has always been a profitable way to grow a business. `Reputation is not the same thing as a brand' Batstone says. Instead he says, `Reputation is the perceived character a company holds to public eye', which is probably the best definition this reviewer has read. Using the eight principles outlined in the book, managers are guided through examples that have helped or hindered individual companies. IKEA vs Home Depot for example is cited in the Community section of the book - the underlying principle being `A company will think of itself as part of a community as well as a market'. Which one would you rather have open a store in your community, and why? For the record, the residents of Mountain View, CA (a pretty town near to Silicon Valley) said they'd prefer an IKEA, and not because they like modular Swedish furniture.

The eight principles outlined in the book are:

Principle One: The directors and executives of a company will align their personal interests with the fate of stakeholders and act in a responsible way to ensure the vitality of the enterprise.

Principle Two: A company's business operations will be transparent to shareholder, employees and the public and its executives will stand by the integrity of their decisions.

Principle Three: A company will think of itself as part of a community as well as a market.

Principle Four: A company will represent its products honestly to customers and honor their dignity up to and beyond a transaction.

Principle Five: The worker will be treated as a valuable team member, not just a hired hand.

Principle Six: The environment will be treated as a silent stakeholder, a party to which the company is wholly accountable.

Principle Seven: A company will strive for balance, diversity and equality in its relationships with workers, customers and suppliers.

Principle Eight: A company will pursue international trade and production based on respect for the rights of workers and citizens of trade partner nations.

If you are looking for one book to share with others in your organization to start a discussion on integrity and reputation, Saving the Corporate Soul should be it.

Picked low fruit missed the Agribusiness
Helpful Votes: 21 out of 23 total.
Review Date: 2003-05-28
This book is written very well and is pretty straightforward. So straight forward you can get most of the concepts of the book by reading the table of contents. There can't be much to argue with in the book because virtually every corporate hack who raked in the money during the obscene years is now preaching the same messages of corporate redemption. Expense stock options, treat employees fairly, create an environmental scorecard.... wake me up when it is over. In short, there is nothing new in these pages but the way it is recapped is very sweet primer on the subject. But my question is why did Batstone stop where he did? Where are the chapters relating to the ethics of afdvertising and PR? The ethics of obscene campaign contributions and political lobbying efforts? Where are the chapters about companies holding communities hostage by leveraging the threat of relocation for sweet tax deals? The chapters about what truly sustainable business practices mean about the globalization of companies?
Batstone does a nice job on the content he handles but fails miserably in addressing the core problems at the heart and soul of corporations today.

The Book for our Times
Helpful Votes: 4 out of 6 total.
Review Date: 2003-04-29
Batstone shows by numerous examples, compelling stories, and shrewd analysis, that running a business with integrity and values intact is indeed "good business". This refreshing book provides welcome reading in a time dominated by corporate scandals and public cynicism. I recommend this book to EVERYONE!!

My question: will anyone act accordingly after reading this?
Helpful Votes: 6 out of 7 total.
Review Date: 2004-09-09
I say this book is worth reading, after watching The Corporation (the documentary).

You can read many books on "corporate responsability", ethics, and caring for the environment. But, when pressed for profits, in real life, when your job is on the line, would anyone "do the right thing"?.

Don't get me wrong... I praise the author for writing books like this one. And more like it are needed. But the question should be: aren't corporations, often almost-run by stockholders (with CEOs always on the line and on the brink of getting a kick by angry shareholders) and also the executives heavily influenced by wall street gurus, are all of them capable of "corporate responsability" and a long-term strategy?. I'd say no.

I think that companies that "sell out" to the stock market lose their soul, and become tools for a few speculators to "make a quick buck". A stable, responsible company then starts sailing at the mercy of a few stock market gurus and the volatility of the international stock markets. But of course, that is my personal opinion.

The Canadian documentary titled "The Corporation" (can't wait to see it on DVD - for the moment check out www.thecorporation.tv ), argues that Corporations as we know them today, and specially mutinational ones, are flawed by design.

The movie surprisingly got a great review on financial publication The Economist, which praised it:. It begins with a potted history of the company's legal form in America, noting the key 19th-century legal innovation that led to treating companies as persons under law. By bestowing on them the rights and protections that people enjoy, this legal innovation gave the company the freedom to flourish. So if the corporation is a person, ask the film's three Canadian co-creators, what sort of person is it?"

"The answer, elicited over two-and-a-half hours of interviews with right-wing captains of industry, economists, psychologists and philosophers, and left-wing intellectuals, is that the corporation is a psychopath. Like all psychopaths, the firm is singularly self-interested: its purpose is to create wealth for its shareholders. And, like all psychopaths, the firm is irresponsible, because it puts others at risk to satisfy its profit-maximising goal, harming employees and customers, and damaging the environment".

I repeat: try to read this book, and then watch The Corporation (the documentary), which shows the opinion of real execs, in real life. Both essays will make you think, probably getting in the way of your good night's sleep.


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