Morgan Books

Takes you back to times I wish I'd live. Also great action hero's, I love books that can let me forget about the real world we live in, it's fun!!!!

I enjoyed the book very much. I find William Johnstone is one of the best writers there is. He alway get my attention from the first page to the last.

I was just as pleased with this book as with others in the last gunfighter series. I congratulate J.A. JOHNSTONE on completing the books left unfinished by William W. Johnstone in his own inimitable style. Zane Grey's heirs have been equally successful in their approach. I only wish the heirs of Ralph Compton (another of my favourite western authors) had been so careful. The Johnstone and Grey families are a shining example for other heirs of great popular authors to follow.

great book-I have most of them. Only improvement that I would like is for the books be numbered in order that they are written so you know what the next book is.. Capt Keith

In a story line that grabs your attention and holds it is a hero that exemplifies the tough and proud western man. Action and drama packed with more gun play than seems possible and a touch of humor that makes for an interesting read. A true western.
Beverly J Scott author of Righteous Revenge

The authors have put a lot of material together to support the main message that entrepreneurs like myself seem to overlook - it's all about messaging your brand and core values to not just one audience (customers), but to many audiences (investors, operators, suppliers).

For my startup Pay Parade ([...]), this book takes the cake for wringing the most intelligence out of pricing sensitivity testing.

Keep it up and keep on turning us serial entrepreneurs into better marketers!

The tangible value of marketing is well illustrated for both the aspiring and established entrepreneur in this perceptive, well-organized textbook by Len Lodish, a Wharton marketing professor; Howard Morgan, former vice chairman of leading internet incubator Idealab, and Shellye Archambeau, chief executive of MetricStream, a company focused on compliance and governance solutions. The co-authors succinctly show how the days of marketing as a discretionary expense are obsolete, that it is as much a business driver as operational efficiency and innovative product development. Moreover, they bring to light how marketing can shape the success of not only actual products but also a company's stock and corporate image.

The book revolves around a straightforward, cross-selling matrix, which shows that every venture has three key things to sell - products/services, shares and image - to five different constituents. These constituents include customers, the one who give money in exchange for something they want, but there are separate targets identified as users who may or may not pay, investors, employees and others such as suppliers and strategic partners. Only when there is a conscious effort to address every type of constituent across the three dimensions does a company have a probable chance toward sustaining success. More often, companies focus so much on marketing the product that little effort is made in marketing, for example, the stock to the investor. Toward that end, the co-authors delve into critical questions regarding pricing and the importance of knowing why customers will pay you for a product.

They point to smart marketers like Victoria's Secret, who investigate and experiment, learning not only what competitors charge but also precisely why customers value a particular product or service. When possible, these companies try different prices and strive to charge more if their offerings have distinctive qualities valued by customers. That's how Victoria's Secret took a simple product and repositioned it as desirable, naughty female apparel and elevated the brand into a $3.2 billion-a-year business. Through adaptive experimentation, the company has significantly changed the perception people have of an already established commodity into a relatively inexpensive way for women to feel good about themselves. Looking at price by itself, according to the co-authors, is a precarious exercise, especially when the price point is well known by the public.

The natural urge to match a competitor's price has to be counterbalanced by a heightened attention to the brand and measuring its value within a marketplace that could be changing in value itself. A company that epitomizes this broader approach is Apple, which under Steve Jobs' leadership, has figured out how to build products that transcend their functionality into a direct tie-in to people's enjoyment and sense of empowerment. Renowned examples like Victoria's Secret and Apple bring home the co-authors' points about maintaining differentiation in an evolving marketplace that encompasses globalization, corporate mergers, stricter government regulations, increasing interests for "green" issues, sensitivity around privacy and security. Lodish, Morgan and Archambeau have put together a helpful marketing primer for the future.

"Marketing that Works" is a quick read that provides very valuable insight into how to properly position your company, product, services, etc... The examples that are used are both personal triumphs (and failures) of the authors as well as companies that you've probably heard of (or should have, had the companies heeded the advice in this book).

If you are thinking big, then even one small kernel of guidance from this book will pay you back in spades and more than cover the cost of the book. I am already applying some of the wisdom the book imparts to my current entrepreneurial enterprise and can see a significant difference in how I will successfully sell my product. And when I do, I expect my company to be mentioned in the Second Printing of this book.

Marketing "works" if it creates or increases demand for whatever is offered for sale, be it a product, a service, or both. Hence the importance of Peter Drucker's widely quoted observation, "If you don't have a customer, you don't have a business." In fact, you don't have (or won't have for long) a business if you don't have enough customers who purchase enough of what you offer, for a sufficient profit. In this volume, the co-authors (Leonard M. Lodish, Howard L. Morgan, and Shellye Archambeau) explain how entrepreneurial marketing can add sustainable value to any sized company. The term "entrepreneurial" refers to a mindset that stresses speed, agility, resilience, independence, unorthodox, etc. In other words, what Jay Conrad Levinson characterizes as "guerilla marketing."

The authors carefully organize and then present their material within 14 chapters whose subjects range from "Marketing-Driven Strategy to Make Extraordinary Money" to "Building Strong Brands and Strong Companies." Along the way, they help their reader to answer questions such as these:

1. Does the market segment want the perceived value that my positioning is trying to deliver more than other segments?

2. How can the segment be reached? And how quickly?

3. How big is the segment?

4. What are likely impacts of changes in relevant environmental conditions (e.g. economic conditions, lifestyle, legal regulations) on the potential response of the target segment?

5. What are current and likely competitive activities directed at the segment?

I agree with the authors that each marketing venture must answer the "what am I selling to whom, and why will they buy?" question before it can create a successful marketing strategy and plan. With regard to the term "customer-oriented marketing," the stakeholders may also include investors, supply chain/channel partners, and employees. "Each stakeholder needs a relevant value proposition on why to stay engaged with the firm. So the same concepts of segmentation and positioning apply to them."

In Chapter 9, Lodish, Morgan, and Archambeau shift their attention to an important but often neglected element of sales: marketing initiatives that help to shorten the sales cycle, increase win rates, and protect margins. Salespeople are not marketing people. They need marketing tools to support the process of selling. For example, lead generation, target customer description, product collateral (i.e. datasheets and brochures), customized presentation materials, product demonstrations, and competitive intelligence data. Lodish, Morgan, and Archambeau offer a number of practical, cost-efffective suggestions insofar as marketing tools to support the sales process are concerned.

When concluding this valuable chapter, they observe that marketing plays a crucial, but often overlooked, role in properly enabling sales success. "From identifying prospective customers through lead generation, to providing sales tools to the sales force to handle prospect objections and close deals, marketing needs to be in lock-step with sales. Marketing needs to understand the sales process to close as well as sales does. Ensuring that the right tools are created to assist sales at each step is a critical responsibility of marketing." I could not agree more.

Presumably Lodish, Morgan, and Archambeau would be among the first to agree that it would be a fool's errand to attempt to execute all of the strategies and tactics examined in their book. It remains for each reader to absorb and digest the material with meticulous care, then select those concepts that are most appropriate to the needs and objectives of her or his own organization. When completing that selection process, I consider it imperative to keep in mind that the sales mindset and the marketing mindset are quite different, and those differences must be fully understood and (yes) respected. That said, it is also imperative that - as the authors correctly insist - "marketing needs to be in lock-step with sales" to sustain effective and productive communication, cooperation, and most important of all, collaboration if both marketing and sales are to be successful.

I must confess that I have historically had a low opinion of the marketing people that I have firsthand knowledge of. They always seemed to be overstating glad-handers, over-promising to land potential customers and not really interested in learning how difficult it is to implement their promises. When I was writing code full-time, we referred to it as the "couldn't you just" condition. As in "couldn't you just put in this feature" and ignoring any rational response explaining that while the feature appears simple, it could take weeks to add it to the software. I was personally the recipient of a marketing person telling everyone how I was negatively cynical and not a team player when I strongly voiced my objections to an absurd promise that the marketer had made to a potential customer.
Therefore, it was with a great deal of skepticism that I opened this book and began reading. It did not take long before I was sold on the ideas of the authors. They reject the over-promising and blast the world nonsense that so many marketers consider the way to sell their products. Their approach is that of the entrepreneur that lacks a great deal of money for marketing, and that you must avoid an overstatement at all costs. It is better to understate and be proven wrong than overstate and be considered (or proven to be) an unreliable fool. They consider marketing to be a way to add sustainable value to the company, much like the delivery of a quality product.
If I am ever again in the situation where I am confronting a marketing person who values unjustified hype over honest accuracy, I will give them a copy of this book, ask that they read it and then offer to discuss it with them.

I was raised on the Serendipity Books, and this was always my favorite. Not only is this book still touching and beautiful, it holds a special place in my heart, being the first book I learned to read. To this day, even as an adult, it is a comfort to go back and revisit this old favorite after a hard day.

I highly recommend this book for any parent or teacher.

This was the Serendipity book I saved for special, cathartic occasions in my childhood when I had to have a good tearing-up. Possibly the most excellent and moving of the series, with the same beautiful illustrations.

This was the Serendipity book I saved for special, cathartic occasions in my childhood when I had to have a good tearing-up. Possibly the most excellent and moving of the series, with the same beautiful illustrations.

I bought this book when I was in 3rd grade, it made me cry then and it makes me cry now! This book is great for kids as well as grown ups. The lesson in this book teaches about having material things at the expense of those we love. Good thing Yew learns the lesson and is able to fix it! In this day in age I am glad they are bringinning these books back. Not only will your child be reading, but learning a very important lesson. Not many books today do that! If you decide to purchase this book you won't regret it and there is a whole series of them, but this one is my favorite!

A dumpy little sheep named Yew wishes he could have a unicorn's horn like his best friend Morgan so that he can feel special instead of ordinary. When the Morning Star grants Yew's wish, he wears the horn for one day, but at the cost of his friend Morgan: the unicorn is gone! After crying of guilt and loneliness all night long, Yew pleads with the Morning Star to restore things to normal. After Morgan comes back to him and the horn is returned to the unicorn, the two friends play together forever and Yew never again envies his best friend.

Even very young children "get" the message in this book. It's been around for years--I even used it while doing my student-teaching more than 15 years ago. With bright, colorful illustrations and sweet characters, this book is a perennial favorite for primary school students.

Great book whether you are from Texas or not. The author's artwork is superb and gives you the real feelings of these "old Texas friends". The stories are right out of history and very entertaining. Whether you are young or old, the past is always a great place to visit and Mr. Morgan's book is a wonderful time machine with which to travel there. Highly recommended.

The prose is remarkably uplifting and allows one to look at history in a unique fashion. The stories are interesting and some local people with firsthand knowledge about one particular story told me the article was correct to the letter. The drawings are amazingly accurate to the finest detail. An excellent gift for the upcoming holidays. Your friends or relatives would greatly appreciate this book.

This book provides an entertaining historical account of the grand old courthouses of Texas. The author takes you back to days when the county seat was the center of activity and the letter of the law was a bit dusty. The drawings are spectacular in detail as are the tall tales of Texas lore. It is an excellent gift book and very reasonably priced.

Very good book.Lots of Texas history. Well written. I enjoyed the tales of Texas lore.Superb art work with excellent details.A great book to have in your library. B.

This is a fascinating work on a fairly esoteric topic. Although I usually don't usually encounter such works unless I am looking up specific information, I came across this book and had a difficult time putting it down. The illustrations are a magical blend of art and fact. When I have visited the courthouses, I felt as if I had been there - from both the prose and the drawings. If this topic (Texas history and culture) sounds interesting, get the book - you'll love it. If you are not sure, get the book - you'll love it. This will make a wonderful gift.

Are the father-centered family, private property, and the state necessary and inevitable part of all human societies?
Frederick Engels, coworker of Karl Marx, says no. Engels demonstrates that these three institutions arose in the fairly recent history of the human race, as a way to establish the rule of the many over the few. And, conversley, when these institutions are an obstacle to human progress, they can be dismantled.
Although this book was written about 125 years ago, the subject matter and his point of view sound surprisingly modern. Evelyn Reed, a Marxist anthropologist, writes a 1972 introduction that updates the original work from the point of view of 20th century anthropology debates abd the rise of modern women's movement. An additional short article by Engels, "The part played by labor in the transition from ape to man" is a lively piece that could be part of today's debates on human origin with almost no hint of its vintage (except maybe for his use of the term "man", instead of gender-neutral "humanity").

Marx and Engels made a fundamentally wrong guess about the nature of human beings. But it is very important to understand their line of reasoning, because they developed quite a few critical insights along the way. Due to political charge associated with their teachings it is practically impossible to find suitable third party narrative of their works. So, the only way to enlighten yourself is to dig right down into originals.

This is a serious, scientific and materialist analysis of development and change in human society and its institutions. Frederick Engels, who along with Karl Marx was one of the central founders of the modern communist movement, wrote this book in the late 1800s based on the latest developments in the then-new science of anthropology. Studying it can help us understand society and be better prepared to organize and work to change it.

Engels takes up the rise of the state and of the family and the oppression of women as early societies became more productive, making possible the division of groups of human beings into those who produce and those who live off them, and the need of the exploiters to perpetuate this state of affairs.

The Pathfinder Press edition also has a valuable introduction by Evelyn Reed, long-time socialist activist and author of works including "Woman's Evolution," "Sexism and Science," "Cosmetics, Fashion and the Exploitation of Women," and "Problems of Women's Liberation."

Why is society so cruel? It seems to be self-defeating. Why doesn't the war of the sexes ever end? In no other species do the two sexes battle against each other.

In this book we learn that things weren't always this way. In fact, oppression and exploitation are recent inventions, if we count that human history dates back EIGHTY thousand years since the rise of homo sapiens sapiens. At one point most cultures suddenly became sedentary and agriculturalist - and private property in the land emerged. Private property of land resulted in an overthrow of the matriarchal family by its male members and in the establishment of a separate group of men who violently protect unequal relationships (the state as we know it today). All happened together in a revolution that occurred in the course of just a few generations some SIX thousand years ago.

Nonetheless, the moral of this story is one of hope. If we were capable of remaking ourselves once, and based on that have advanced dramatically in a limited sense of creating material culture, then humankind can remake itself again and found a culture that enriches all aspects of everyone's lives. But this time the redesign will have to be conscious and conscientious, the beginning of a humane human history in which all participate on an equal basis. Such is the future that socialism and communism promise for us.

As a companion to this volume, be sure to read Women's Evolution, by Reed. Written a century later, it shows that anthropology's evidence overwhelmingly coincides with the theory Engels put forward in this book.

Was human society always overseen by a military and police force?
Was wealth and the means of producing more wealth always the private possession of individuals or a small section of society?
Were women always at the bottom of society, treated primarily as sex objects and machines for child-bearing and child-raising?

And is this humanity's destiny?
In this book published in 1884, Fredrich Engels answers the above questions in the negative. His book is based on anthropological data available in his day from societies around the globe. New discoveries since have confirmed his conclusions and the book is remarkably relevant today.

I thought Peggy Lou's book was great!! I have a son with down syndrome and autism and this book gave me so much information. Peggy Lou gave me encouragement about getting out in the world and not to be afraid to help my son make a difference in our community.I home school my son so getting out is good for both of us! She has great ideas all the way through her book about doctor visits, school meetings, going out in public, strategies that helped her with caregivers and the list goes on. She seems to be a wonderful mother and advocate!!!

Here's a powerful, different system for gathering information about a child and planning for daily life: Morgan is both the parent of a complex child and a professional working with special-needs clients, so her dual expertise lends to a book which covers working more effectively with doctors, caregivers, and others. Create a life that supports both child and the entire family using the tips in Parenting Your Complex Child.

I am a friend of Peggy Lou Morgan and Larry her husband. I have worshiped with her in church and my wife, Dorothy, and I have been guests in their home. A more lengthy review will be posted on Peggy's blogsite. This is a painful and personal account of her struggles to lovingly care for a human being others woould think unlovable. Her persistent struggle with herself and the world of professionals is carefully documented. This book should be required reading by the professionals whose lives touch the world of the "Billy Rays" and their caregivers. Her journey reminded me of the observation made by Professor Stanley Hauerwas of Duke University. He wrote of his worship experience with "retarded" people, people with Downs syndrome and the like. What he wrote stuck with me. He wrote that they have more to teach us about ourselves than themselves. What we truly are comes to the surface as we try to relate to them as Christ taught us. In essence it is this: To love another as Christ loved us is so difficult that we are made to realize that we must have the Lord's Spirit in us to even come close to being a loving person. The "Billy Rays" of the world, and other difficult persons, may be used by the Lord to test us. Only such encounters with "the fourth kind" (?) will we know if we pass the test of love.

This book is so practical, with great insights from personal experience, written intelligently and with compassion, and contains excellent suggestions and insights, not only for parents, and relatives of special needs children, but for professionals. This should be in the library of both the parents who have such children, and the professionals who work with them.

This book not only presents a real world solution of advocacy for parenting; but also for professionals, relatives, and others who really need to know the right questions to ask before forming opinions.

Written with wit and verve, this book finally gives McCartney's extraordinary bass-playing its due. By analyzing each Beatles album through the lens of McCartney's bass lines, Bacon and Morgan give us a chance to hear these extraodinary recordings with fresh ears. My only quibble is with their choice of "Something" as "the best piece of bass playing he's evr committed to record." Better than "Rain"? Better than "The Word?" Better than "Taxman"? Better than "It's Getting Better All the Time"? C'mon, guys!

Tony Bacon & Gareth Morgan, England, October 2007.
Firstly, thanks a lot for the review, Rodrigo. We had great fun putting the book together - the story of Macca's bass playing and the transcriptions - and did a lot a lot of hard work on it. In answer to your regret concerning the wonderful 'Something', in fact we did prepare a transcription that was originally in the book, but permission to reproduce it was declined by the licensor, Harrisongs. We agree with Rodrigo and say so in the book: it is McCartney's finest hour with the Fab Four. The dynamics, phrasing, melodic content and feel (or groove) of what he plays is simply sensational. We hope the book also underlines some of PM's other great work with The Beatles.

The transcriptions are fine, but most of all: this book is brilliantly well written, a delicious reading, and it's clear and deep analysis of Paul's bass lines (along with a lot of background information about recordings, instruments etc) will open your ears for one of the most important features in the never-ending beauty of The Beatles' music. Great job!

I've been a fan of the Beatles since I was fourteen especially Paul Mccartney. Like him,I am also a bass player and it was his style that inspired me to be one. There are a lot of flamboyant bassist in the world but it's Macca's simple but original style that makes him unique. I was happy to have bought the Bass Master book because all the featured songs there have nice bass lines, but am a bit disappointed that the song SOMETHING was not included. To me this was Macca's greatest bass riff.

a criminally underrated musician , who handles bass lines as an integral part of the song, and at the same time makes them memorable.
no matter what instrument you play, you can benefit a lot from any of the in depth song studies in this book. this is what bass playing is all about, power, melody and fun!.

The was a CHristmas gift to my husband who absolutely LOVES this book. Regular delievery was quick and the book was packaged well! Thank you!

In my opinion, this is by far the best book out about the history of the Porsche 917 race car; (I have not read the newly released one by Gordon Wingrove yet; I heard that is good too because he was behind the scenes, in the pits etc working on these cars.) Mr. Morgan's book however takes you through the history of the 917, from the early beginnings of testing on up to the 917/30 version and it's banning from Can-Am racing. The photos are awesome and great source for reference for a model builder, such as myself. You will not be disappointed- trust me!! I will be ordering Gordon's book here shortly and I'll try and leave a review of that one as well!

I purchased this at the same time as Porsche Prototype Era: 1964-1973 in Photographs and this was the superior book. It was a consise, complete and fascinating look into the 917 family from it's roots through the 917k and finally the Can Am effort. There were also many personal stories and anecdotes and it wasn't a dry technical dissertation.

If you have any serious interest in this family of cars, I'd highly recommend it. Porsche Prototype Era is more dedicated to the photos with a sort of "skim" of the history but this is the book you'll remember.

I was twelve in 1971 and lived in Liege. My dad got us tickets to the 1000km of Spa. Sitting along the grid across from pit row. To this day I can close my eyes and see two powder blue Gulf 917's entering the final straight from Virage de la Source. As I remember it Oliver let up just before the finish and Derek almost got pasted him. (I think he may have let up a little too) the hairs on the back of neck still stand up...WOW.

The magic of the 971's touched my life. This is a wonderful book. Pick it up and let the magic rub off on you.

Thank you Peter Morgan, and you too Dad.

I build scale model cars and this book is a great reference tool. It covers all of Porsche's racing cars of the '60s leading toward the development of the 917 and recounts all the roadblocks and pitfalls along the way. People who are not saavy about the real world of large-stakes motorsport can be surprised to learn about how much rule-bending goes on. "Unfair advantages" are aggressiviely sought through research and experimentation. An interesting aspect of the 917 is much refinement and modification was needed to turn this complicated and dangerous car into a successful racer.

Bestselling author Robert J. Morgan (THEN SINGS MY SOUL) has developed an in-depth model for dissecting one of the Bible's most well-known and oft-quoted verses: Romans 8:28. "We know that all things work together for the good of those who love God." This single promise, many theologians agree, could well be the most hopeful, vital and power-packing verse in the Bible.

As Morgan shares again and again in his text, every Christian has the opportunity to view his or her life and circumstances through the lens of faith, believing that even the vilest, most heart-wrenching occurrence eventually will be turned to good. Or, believers can turn away from God in the midst of their pain, refusing to exercise the power of their faith in His unfailing promises to bring a good result in His time and in His way. It is at this pivotal juncture that Morgan exhorts fellow believers to immerse their heads and hearts in scripture and believe.

Certainly, Morgan's experiences as a pastor, husband, father and friend have exposed him to life's tragedies on a regular basis. With real transparency, he recounts his own periods of emotional disbelief and heartache when the unthinkable happened to those he loved and has shepherded in his church. Yet Morgan doesn't leave readers wondering what happens next. He goes full circle and tells his reading audience both the before and after; how life must be lived in the now by faith, but in the "after" we frequently understand the purpose behind our suffering.

Each chapter offers multiple and engagingly written real-life accounts of people who faced circumstances so unthinkable that none believed it could be transformed into good. And by the story's end, God indeed brought about such benefit, personal growth and spiritual insight that the participants thanked Him for the trial. The author takes apart each key word of Romans 8:28 and details chapter by chapter what the words mean, how they fully impact other sections of the verse, and how all things do work out for our good.

Morgan then changes the focus a bit by delving into other parts of scripture, which he terms "echoes of Romans 8:28." Readers will become more fully cognizant of how God works things out in conformity to His will, for the good of others, for the deepening of the soul, for the spreading of the gospel, in situations where there are multiple distresses, and even unto death.

In a very appropriate way, Morgan closes his study of Romans 8:28 with a final word on what to do (and think) when it seems as if things aren't working out, by providing a careful and thoughtfully written expose of Psalm 44. Again, he takes apart each heartfelt cry of anguish and brings hopeful encouragement and timely perspective to today's pain. Christians will value and appreciate this deep look into the wondrous promise from God to make all things good, for its message is surely a timeless one.

--- Reviewed by Michele Howe

This is a five star book that every Christian should read and share with others. It should transform your life.

Mr Morgan author of "Red Sea Rules" does not disappoint me with his new book "Promise" the book is wrapped around Romans 8:28. Again an exceptional book. How God works all thing together for Good. God does just this is our lives. It is a journey and God prepares and equips us thru the words of His book "The Bible". In the "Promise" we look at each word and how it connects our lives to God, only as I am obedient to the Lord. I renewed my desire to embrase God's plan for my life to it's wonderful completion.

GREAT BOOK. JUST WHAT I WAS LOOKING FOR. WILL MAKE A GOOD BIBLE STUDY FOR A FAMILAR VERSE. GOOD WRITTING ALLOWS EASY READING.

Rob is one of the most wonderful speakers and you need to hear him in person. But, if you can't, pick up "The Promise", get in a nice quiet place and be ready to have God work his love in your life. Based on one of the most blessed promises for the Christian in the Bible, Rob takes you through the richness and blessednesses of how God works in your life to bring good out of the bad. Now, you might see your glass half empty, but then you will see it flowing over. God works in mysterious ways. He will guide you through the trials of life so that you can be a blessing as you encourage others as they pass through some of the valleys of life. Go ahead, get the book, and I dare you to try to not be blessed and encouraged. God is good. (so is this book).

This book is excellent. Not only is it fun to read but also very informative. You can read it from front to back and you can use it as a reference manual. What graphics mode for tracks does what? You'll find it! What compression scheme do I need for what purpose? You'll find it! How do I change the movie controller? Why do I have to change it sometimes? Just look it up! Did you ever wanted to know how the people from Apple make movie trailers?

The CD contains an audio tour, many examples, and software (QuickTime 5 Pro, full versions and demo versions of various tools) for Windows and Macintosh computers.

This book was written very well, and is full of useful information. It isn't just for the web! It's a must-have for anyone working with Quicktime. Good book.

I like a lot Mr.Gulie's writing and especially the chapter about SMIL and how it can be used to create QuickTime movies.

The main reason I bought the book was that it had license keys for QuickTime5 Pro for PC and Mac. Those keys costed [price] each at that time if one bought them separately (supposing they had both a Mac and a PC). So it was a good deal apart from the book content itself. An unfortunate thing is that the QT5Pro keys won't work with QT6Pro and that QT6 can't coexist with QT5 on the same machine. So I do still use QuickTime5 (Pro) on my machine...

The book also contains a CD with lots of material which is a must for books about multimedia and rich content (would be a big download for one to get from the publisher's website).

Another thing about such books are that they're usually not printed in color :(, obviously to keep the cost low

This book contains all of the otherwise unwritten techniques for producing QuickTime movies and panoramas for the web, appropriate for both Macintosh and Windows users.

Steve Gulie is in constant contact with producers of QuickTime content (on the mailing list), and is familiar with their day-to-day travails. The book is essentially an embellished FAQ, plus suggestions from Steve's first-hand experience in producing QuickTime for the Web.

The book comes with a QuickTime Pro license for both the Macintosh and Windows, which more than pays for the cost of the book. In addition, the accompanying CD contains demos or fully functional versions of dozens of useful application, for Mac and Windows.

If you're doing any QuickTime production and delivering it on the web, then you need this book.

Steve Gulie does it again. It is rare to read a technical book that makes you laugh out loud, but Steve leavens the clearly-explained information about the intricacies of QuickTime and Web browers with wit and humour.
This second edition includes QT 5 Pro Keys for Windows and Macintosh - separately these alone would cost nearly (...), so the book is a bargain too.

Full disclosure - I am an engineer on the QuickTime team, know the author, and proof-read this book. I know that it is accurate and helpful, and that it will explain techniques that would take you a long time tolearn on your own.