Mitchell Books

This book will open your mind on how to launch a bew business or innovative product or server. However the authors could write this book in a more simple way and not with a hard to read english text.

Before reading the book, “The Ultimate Competitive Advantage” it seemed to me that most management books were written for “big” business problems. Most authors quote one case after the other to make their own case. A collection of postmortem reports of different companies to tell you how they failed.

This is the first book that has taught me however small a business may be, its success depends on competitive edge it creates with its own resources. There are numerous ways that even limited resources can create an added benefit for the customers and increase my business. The example of “free cold water” on an off beat road is one such method in the book to remember as a simple but brilliant solution to attract customers and add value for the customers. The authors give a set of tools to help one think in a different manner. I recommend this book especially to young person trying to get their business started and also those seeking to break out of dead end situations. A great work!

Mitchell and Coles have done businesses a tremendous service in writing this excellent book. They have done so by providing a practical toolbox of ideas with which to stimulate entrepreneurs, business leaders and managers to enhance and improve their business prospects in today's very competitive marketplaces.

I must admit to having struggled with this book for a long time. Not because of difficulty in reading and understanding. To be sure this is a very lucid and comprehensible book and is accessible to all levels from a twelve year old bringing out his lemonade stall for the third year in a row and adding iced tea to his product range to the CEO of a major corporation.

My struggle was with trying to make overarching sense of what lessons the authors were trying to encourage readers to learn. It became clear to me after several periods of reflection upon completion of the text. The crucial significance of this book in a practical way lies in understanding how deep into national economic systems the process of globalisation has seeped. We see the reults in our everyday lives, how quickly new or improved products come into the marketplace. We see how quickly established businesses change or die, we see cheaper and better products come from remote parts of the world leaving us a greater part of our disposable income to spend on the things we would prefer to spend on them.

It is clear that in life and not just in business the process of change has quickened and that as individuals we must be more adaptable and more attune to the world around us to the opportunities that exist. It is as if we need to become our own business in ourselves.

Mitchell and Coles focus on but one part of this continuous change and that is on the business model. Their strong focus on this area has great strength but we must also learn the broader lesson from their well researched work. To survive in today's world we must not only accept change but we must embrace it as people, as workers, as entrepreneurs. It is as Schumpeter pointed out inherent in the nature of capitalism. But, to be sure it is inherent in the nature of all life, as Hayek observed. We must change or die.

I would heartily recommend this book to everyone, for there is much to be gained from within it's pages. Mitchell and Coles have produced an excellent book which far and away exceeds it's remit as a business book.

The Ultimate Competitive Advantage is a gold mine with a rich vein of unusual ideas from Mitchell and Coles' nimble minds. Its stated purpose is to help readers develop and implement a superior management process for continuous business model improvement. The book goes ahead to do just that.

The authors' approach make deliberate what used to be an accidental, hapazard, uncertain and hard to repeat process.

This book, like Mitchell and Coles' others, is best used as a workbook. After each chapter, several questions are posed to stimulate your thinking, and 95% of the value of the book will be unlocked for you when you take the time to think through them rigorously. Serious entrepreneurs looking for fresh ideas for getting out of the rut and improving their businesses will.

This is a practical book, but it is not a "how-to-book" instead, it deals with the what, when and why; with such tangibles as pricing, cost of doing business and benefits to stakeholders. The authors- Donald Mitchell and Carol Coles researched and found out that unsuccessful companies doggedly apply outdated business models while the successful ones improve their models every 2 to 4 years. The book provides a straightforwad and a systematic method which any company can use to review and improve its business model basing on its key components: pricing, cost of doing business and benefits to its shareholders.

To 'stall' is human, to measure divine, is the key message from this book that highlights the tendency of us humans to resist change and thus accept less than perfection from our selves or our organizations. By naming `stalled' performance drivers - tradition holds you back, disbelief of new possibilities based on past experience stops you, misconception of actual facts, perceived unattractiveness of other options, poor communications, bureaucracy or just plain procrastination stalls things - the authors supply motivational materials so the reader will consider their eight-step process for 'stall-busting'.

1. Understand the importance of measuring performance
2. Choose an important process to measure
3. Find best practice for that process
4. Move beyond best practice
5. Imagine the world if perfection of the practice were possible
6. Act on this perfection now
7. Match people and rewards to induce perfection
8. Repeat steps 1 thru 7

As the authors say, most everyone talks about continuous improvement, but talk is not action. If it gets measured, it gets done, the saying goes. For the authors, if it gets measured, it gets improved. I should measure the time taken to read books and write reviews; well, maybe tomorrow.

Dennis DeWilde, author of
"The Performance Connection"

The 2000 Percent Solution is not merely a strategic business thinking book but something more. It is a book that can lead you to find your personal stalls and eliminate them so that free from them, it will be easier to discover and eliminate the organizational stalls. These steps are essential in the effort to apply the author's suggestions for obtaining the 2000 percent solution and finally achieve exponential business success. The book is very comprehensive, it contains sixteen chapters. In the 1-8 chapters the authors explain the various kinds of personal and organizational stalls and propose an effective busting method, while in the rest chapters, there are various techniques for achieving the 2000 percent solution. It a great book!

How fast? Lots of tools to retread wheels of enterprise to increase productivity are in The 2000% Solution. This is not a one read book, but a series of valuable clear disciplines to habituate. Thank God for humor- the spoon full of sugar.

Don Mitchell makes a point, illustration from a wide range of business vignettes threaded with the funny sides of life. The flow of information is linear to me, one point connecting to the next. Some business reads are jumpy and harder for me to follow. I became self employed in 1973, (not knowing the term!) by 1979 hired my first employee. When recognizing I was in `business' I joined the local Chamber of Commerce and began reading business books. Some helped me sleep, not this one!

The 2000% Solution is the first book that has given me a quantum leap thinking process, to think in big significant moves forward. Dr. Mitchell gives simple methods to `do' these processes. One action I took was to chart my actions by the hour for several days to review what I am doing and what actions move me forward. This uncomfortable process is powerful.

Most traditional reads are usually from one person's view of one business or industry. The 2000% Solution malleable big leap `thinking process' alone is worth the read. The value of real stories of real people in real company activities- well - that makes it real to me.

The best thing reading this is FUN- the humor! Some are deliberate jokes and cartoons strengthening points made- then there are the funny real stories happening in business. Many times I laughed out loud. Humor is the no-calorie whipped cream on this delight!

I found this book a great help and have read it several times. It defines in simple terms how to unstall your life and business. It sets out a plan to find and eliminate various types of obstacles or stalls that impede the success in your business or personal life. The book has helped me reorient and remove the obstacles that are a hindress to the exponential growth that is possible within any business. I recommend this book to anyone looking for a way to get out of a rut and start moving forward and upward again

I first read "The 2000 Percent Solution" as part of a course for a Rushmore University doctoral program. It sparked in me the desire and determination to get more "bang for the buck" from my efforts, and provided a clear 8-step guide for doing so.

The guide to creating 2000 Percent solutions essentially helps you to see differently, and acknowledge the reality of your personal and organisational biases. It helps you undertake a wider search than you normally would in the quest for a solution. And it doesn't leave you content with the best solution you may have found, but has you project into the future to "see" what the future best practice is likely to be, and then begin now to implement it.

Applying the authors' ideas to my personal circumstances helped free my mind (an ongoing, never ending process) of a number of personal stalls and led directly to the creation of a management training and consulting company. And in spite of limited capital, the momentum of my take-off amazes acquaintances.

I keep my copy of "The 2000 Percent Solution" in my office, within easy reach, because I intend to read it over and over, to create an upward spiral of exponential gains in my life and work.

The skill of creating 2000 Percent solutions is a valuable one. Combined with the ability to engage in continual business model innovation (as taught in "The Ultimate Competitive Advantage" by Mitchell and Coles), it will guarantee business success long into the future.

I can't believe I missed out on this one as a child... but it's just as good coming to it as an adult. The perfect lazy Sunday afternoon book to read. Adults can also escape to the wilds of Lake Windemere (Lake District), to sail up the Amazon, do battle with pirates and search for buried treasure on Cormorant Island.

The year is 1929 and story is about four children - John, Susan, Titty and Roger (in age order) - who are holidaying on the shores of Lake Windemere with their mum and baby sister, Vicky. The children are an adventurous lot and love sailing in their boat, the Swallow. Towards the end of their holiday they persuade their mum to allow them on an adventure for a week. They're allowed to sail across to the island not far away and make camp there by themselves.

This is a great adventure for these intrepid explorers. They discover a retired pirate, camp, bathe in the lake, fish and cook for themselves, and are threatened by a rival group of bandits, the Amazons (otherwise known as Nancy and Peggy). All in all a great week of fun and adventure is had by all - brilliant to read about, although there are very few children who'd be allowed to do this now! Inspired by the author's own childhood holidays at the south end of Coniston in the Lake District.

This wonderful book was written about 75 years ago, but is still extremely popular today. It is ageless. I first read it as a nine or ten year old and have read it several times since then. The last time I read it I was in my late 50s or early 60s. Every young person should enjoy it immensely as a fictional story. But there are many moral and ethical issues that are slyly inserted into this novel. The biography of the author and how he came to write this book, which was the first in a series of 9 or 10 novels, is a fascinating story in itself.

The Swallows and Amazons series was one of my favorites when I was a child. The story, set in the Lake District of England where Wordsworth and other great poets grew up, is a gentle adventure tale about children camping out on an island and rigging a little sailboat. It is slower paced than children are used to today. But I think a sensitive boy or girl would find it reassuring that the children solve their own problems of navigation etc.

While it didn't bother me as a child that the language was distinctly British, as I'd been prepared by the Winnie the Pooh stories, and Wind in the Willows, I would recommend Swallows and Amazons as a bedtime story to be read aloud by an adult reader. The reader could then explain the language. A map of the UK would help too, as the story is set in the Lake District.

An adult storyteller might be interested in a biography of the series author, Arthur Ransome, who led an adventurous life - including work in the Soviet Union and marriage to a Russian woman.

Enchanting
It's hard to explain what makes this book so charming: The writing, the way the children and their relationships with each other are shown so clearly and believably, the very real adventures they have, the sense of place....but listing those traits doesn't do the book justice. It's also really funny in places! Ransome creates a world that is clearer and lighter and more enchanting than the one most of us live in -- but he's also written a realistic book. The Lake District DOES look the way he describes it, and there could be children like the Swallows and their friends the Amazon pirates.

The books are for all ages, and I think they are also inspiring and a good influence! They make me want to have adventures -- and they encourage parents by example to let their children have them. The parents in the books are responsible, teach their children well -- and allow them to adventure on their own. They can do that because they've taught the children to have good judgment and be responsible.

Arthur Ransome's own favorite in the series was WINTER HOLIDAY, which I also loved. Once the original characters leave the series, it loses its interest (for me, anyway) -- children who enjoyed the first books will also probably like Blow Out the Moon by Libby Koponen and all the E.Nesbit books.

About 60 years ago I read as many books from this series that I could find in my local public library. I had passed through a phase of devouring the Dr. Doolittle fantasy series (so damaged by the motion pictures using that title - how could they cast tall lanky Rex Harrison in the role of a short cuddly grandfather-like figure?) Another series in which, as an American boy fascinated by warplanes during the Worl War II era - I went on to become an aerospace engineer - I was enthralled, was "A Yank in the RAF", which I don't think would translate to the 21st Century very well. But the series that made the most impact on me was Ransome's Swallow family. As with Hugh Lofting's Doolittle, the author's drawings enhanced the books.

I have not visited there yet but I plan on touring Britain's Lake District (I don't think I was cognizant of where the tales took place, except I knew the children were British. They liked to drink ginger beer; in the US we had a ginger ale drink, but not ginger beer and I was curious to have some.) I have long wanted to live somewhere that would allow me to experience the thrill of mastering the small sailing boats of the story. The closest I came was living near the Pacific in California and near the Potomac River. But the boats in those regions were larger and not terribly accessible. I did go sailing with friends and tried to sail on my own in a marina with a rented boat (a too narrow and crowded venue for a novice just learning to tack and unfamiliar with how to dump wind from the sail when being carried in the wrong direction.) I have gotten to taste ginger beer. I have also used the children's means of including coded messages in their letters in the form of dancing stick figures around the page's margin (the secret was to ignore other parts of the figures and concentrate on the positions of the arms, which were standard semaphore code.) I introduced the code to one of my daughters when we were in the "Indian Princesses" organization. (Is the name and programs of that organization offensive to American Indians? I'm sure its founders weren't sensitive to the fact that American Indians still existed.)

I will introduce this series to my precocius 6 year old grand daughter when I think she is ready.

With all his women dead, the Silver Brumby goes searching for another. He finds one in the child of two horses from another book called Moon Filly. Horse soap opera crossover, if you like.

The only question is can he keep her, and keep her safe from another stallion, and the elements, at his advanced age while she foals.

The fifth book in the series by Elyne Mitchell, after the storyline strayed for four tales to focus on The Silver Brumby's progeny, Thowra is finally back in the limelight (though he was never anything less than the star of the series, being the legend that he is.) Abandoning his normal range, he heads north to face new enemies and new adventure, all detailed in Mitchell's typically detailed and poetic descriptions. Definitely a required part of any fan's collection, this one is worth every penny/cent/whatever currency it's selling in.

I've read all of the silver brumby series and they are fantastic it's a shame some kids (unlike me i love books) don't read much books especially this series. Elyne Mitchell makes them so good it makes you feel you are right in there with the charachters thowra, boon boon, golden, baringa and all the others. The books as I said are fantastic and I have the whole series which makes it even better and if you haven't seen the silver brumby movie I say you should go out and see you local video person and see if they have the silver brumby movie.

I have read the book maybe 30years ago and I still count it as one of the best books I have ever read. Why this book is not available now is a mystery to me. The tale of the silver horses Lightning, Baringa and Throwa is exiting and well told. Also the tale brings to life the live and circumstances of wild horses in the wild. How humans are slowly encroaching on the land of horses and slowly forcing the horses into hiding. This is a book to treasure.

I read The Silver Brumby when I was nine years old and I still
remember the whole book today. I wish I could find these books for my children so they can learn and love the work of Elyne Mitchell.
I spent ten years looking for one copy and it is a treasure to me. Pity today they don't publish this series. For me is one of the most beautiful histories that I read and open my heart and imagination to the world of horses and the country of Australia.
I recommend this book to all that love animals and adventure.
Thowra is always in my heart.

The impact of this novel is materially diminished by its reliance on obsolete paradigms of the previous century. Science seeks to reanimate creatures of the past not with incantations, wall inscriptions and the usual mumbo gumbo of witchcraft and sorcery, but with the information storing capacity of DNA macromolecules and cellular implants. In Lovecraft's works, as in certain scriptural references, matter is endowed only with minimal capacities to create the inorganic realm - but living creatures need to have the influence of nonmaterial spiritual influences from BEYOND. Lovecraft hints at methods and materials used in the "experiments" he describes, but relies too heavily on "fancy" language to create atmosphere...a practice losing its impact after frequent repetition. His work would have proved prophetic if he invisioned the capacity of inanimate matter to link free energy with self-organizing potential. Beyond these failures of prescience, the novel also exhibits artistic failures: the plot develops much too slowly......the material would have fit more comfortably in a short story or a novelette....... it seems H. P. might have started writing a handbook for tour guides of Providence, R. I. and took a sudden turn on Route 2 in Cranston - that excursion being included is an obvious diversion from the main story line. The reader might also consider an amusing thought postcard of the of the REAL Providence and its appeal - consisting until recent times - mainly of sidewalk art of prostrate bodies, crowds of pan-handling bums, or rats scurrying about freely in daylight along the canal. In spite of these comments I would recommend this book. Read this volume and then go for a walk in the environs described therein ---watch out for ..."shunned culverts, hideously dark - wherein lurk formless masses rubbing softly in the depths...evoking delerious thoughts of sodden, ravenous rats....."

If you want really classic Lovecraft at the top of his form, then this novel is it. It is a good, tight, driven read- except for the extensive prose tour of his beloved old Providence near the beginning. Yet, even this detailed introduction helps to weave an unmatched atmosphere that draws you deeply into Lovecraft's world. This is an ode to Providence, and to those unobtrusive and unlikely heroes that would keep it safe from cosmic evil.

Lovecraft carries us from colonial days to the "modern" 1920's in this tale. We are introduced to the hidden brotherhood of dark magicians and necromancers- those to seek to wield unnatural power from beyond the grave and beyond the stars. So much concentrated occult information, or rather enticing hints of such information, is packed into the narrative. Mystery within mystery unfolds. Yet, it is rather ordinary men that are called upon to confront this inconceivable evil, even though it threatens their very sanity.

Besides being an extremely well written tale of supernatural suspense it also serves as a teaching tale. There is madness out of time and a horror from beyond the spheres that threatens to entrap and destroy the unwary. Do not call up what ye lack the power to put down. Upon this depends more than can be put into words- all civilization, all natural law, perhaps the fate of the solar system and the universe. Perhaps even more than this- all because one fool opened a door and there was no one there with the knowledge to close it...

This is the type of story that you sit back and imerse yourself in the setting. With each new tid bit of information the horror of Joseph Curwen becomes clearer and clearer. The final chapter however sent chills down my spine, as Dr Willet searches through Curwen's undergroud, antedeluvian laboratory. The dank putrid odors, the slime green walls, and the horrific wailing from the darkness... the build up is phenominal, and the pay off will have you sleeping with your lights on!

Great read, you will go back to it again and again.

At 48,000 words, this is the longest tale that H.P. Lovecraft ever wrote. It is also his best.

This novel has both good plotting and an otherworldly atmosphere that pervades the book. The setting is 1920's New England where there was a revival in interest in the occult. However, the key to the tale is the 18th Century New England scene that Lovecraft had a lifetime interest in.

The character of Charles Dexter Ward was based on Lovecraft himself: a lonely intellectual who was an antiquarian who detested the Industrial Revolution. Ward's research into the occult leads to the reincarnation of one of his ancestors who in turn hatches a plot with both Ward and one of Ward's friends for a mass resurrection of the dead who would become mindless zombies dedicated to both the destruction of heavy industry in America as well as the forced expulsion, if not mass murder, of the Roman Catholic immigrants who Lovecraft detested so much from America.

The Case of Charles Dexter Ward is a fantasy/horror novel that tells you a lot about its author. H.P. Lovecraft was a self-styled aristocrat from a decadent Old Money family who bitterly hated the Roman Catholic Church and especially the Irish and Italian immigrants who by 1928, when this novel was first published, had already assumed a position of political power at the expense of the WASP elite that Lovecraft was a member of. Clearly, The Case of Charles Dexter Ward was reflective of Lovecraft's religious bigotry and his hateful tendencies towards certain ethnic and religious groups. It should come as no surprise that during the 1930's, Lovecraft frequently praised Adolf Hitler and the Nazis.

The Case of Charles Dexter Ward is a uniquely powerful and compelling work by a master of horror fantasy.

Charles Dexter Ward is a young man in Providence, RI who is fascinated by antiquities --- too fascinated, perhaps. He becomes obsessed with an ancestor, an alleged warlock named Joseph Curwen who escaped persecution in Salem over 200 years before and fled to Providence. A unusually long-lived ancestor, I might add.

If you aren't used to reading Lovecraft, or other writers of the same time period, the language and writing style might be a little tough at first, but it is well worth getting into. Lovecraft leaves a lot to the imagination of the reader --- a device that works quite well in this story.

This is one of my favorite novellas --- actually, one of my favorite stories, even. I first read when I was in high school, and I have re-read it every few years ever since. I re-read it again a couple of days ago and I still love it. This is Lovecraft at his best.

Vera Brittain (1893-1970) was raised as the daughter of a mill owner in the north of England. She was an intellectual who dreamed of majoring in English Literature at Oxford University's Somerville College for Women. In the post-World War I period Vera would return to Oxford taking a second in History and later winning a Master's degree.
The first third of this book deals with Vera's autobiographical description of her raising in a conservative Edwardian home. She was close to her brother Edward; fell in love with poet Roland Leighton and enjoyed poetry. She and her generation were not ready for the horrific reality of the war which would kill over 10 million people.
During the war Vera temporarily dropped out of Oxford to serve as a
V.A.D. (a volunteer nurse). She would serve in London, Malta and France.
She would minster to German Prisoners of War as well as serving with distinction. Vera's beloved Roland was killed in battle as was her brother Edward who fell in the last summer of the war. Vera was seared by these overwhelming tragedies. And yet she went on with her life serving with bravery.
As the war ended she returned to Oxford becoming a feminist and pacifist. She lectured all over England on behalf of the League of Nations Union. Vera married a World War I veteran who became an academic.
Vera would write over 25 books becoming a beloved and popular author in her native England.
This is a long book over 600 densely printed pages. It is also one of the best books about non-combat, civilian life ever written about the war. Many of the scenes in which Vera is serving as a nurse are graphic and touch the human heart with the sadness and tragic loss of a bright generation of young Europeans. This book has become a modern classic which should be required reading in any course on World War I. Several years ago it was broadcast in a miniseries by BBC appearing on Masterpiece Theatre on PBS. This is a book which will remain lodged in your memory. Do your self a favor and purchase a copy soon!

I clearly am in a minority here but I did not like this book. A peer of other notable young British writers like Robert Graves and Wilfred Owen, Britton's book stands out among the male writers of the period as giving a woman's view of the war. The problem, at least for me, is that Britton is so over come with bitterness that she flogs the reader with it from the start.

An early feminist Britton had strong views and supported her male friends and family going off to the First World War but as they fell to the german guns she, like many of her generation, became disillusioned. This is understandable but in writing her book, Britton cannot set aside her bitterness and it makes the reading ponderous and heavy. For example noting a fete in her early childhood and the bunting and flags put out she says "If only I knew then it was all meaningless." we are taken from a little girl's views to a bitter adult in the blink of an eye and it just gets too much.

By comparrison the autobiography of Robert Graves, Goodby to All That, starts out with the childish illusions being enjoyed as a child and slowly the bitterness slips into the writer's world view as he matures and is exposed to the horrors of the war. this is far more subtle and easier to read, meaning you are guided to the ponit he wants you to reach, instead of trying to bludgeon you into the mindset as Britton does.

This is a fascinating, insightful book that it would behoove many of us modern folk to read. Learn about the harder times of the past, while sipping latte in a comfy chair. You'll be thankful for today's comforts -- and today's modern attitudes towards the capabilities and intelligence of women -- after you read what it was like for one woman early in the 20th century. Simply a great book.

The word "classic" gets thrown around a lot these days. Many so-called "modern classics" are not that important, but "Testament of Youth" deserves this reprint as a Penguin Classic. Brittain tells of her early life in the north of England between 1893 and the start of World War I in 1914 in beautifully clear prose, and her clarity of thought and powers of observation make the bulk of the book, dealing with the war's impact on her, painfully vivid without ever lapsing into self-pity. Like too many others of her generation (and the next and the next) Vera Brittain learned almost unimaginable lessons about life and her own inner strength. To that extent, "Testament of Youth" can serve as both example and inspiration.

Vera Brittain came from an upper-middle-class background shared by millions of young women in late Victorian England. One thing that made her different was her great intellectual curiosity and determination to escape a truly suffocating existence that few of today's Western women can easily imagine. What made her like most citizens of the time (and of later times)was her complete ignorance of the meaning of "war." Patriotism, her social conscience, and a desire to take part in the bigger world led her to volunteer as a nursing sister with the British Army. Her grueling hospital experiences were a revelation to her. Her personal losses are even more powerfully revealing of the human condition. Brittain was a "survivor" in every sense of the word.

"Testament of Youth" is just as fresh and moving today as it was when it was written 75 years ago and Vera Brittain tells a story that must be told and retold to each generation. For every reader who finds the book "too long" by current standards (its almost 700 pages), there will be two who wish they could follow the author even further. But even if you find yourself skipping ahead, particularly in the early part, you will not be able to forget Vera Brittain or her story. "Testament of Youth" is one of the great autobiographies of the past 100 years.

Vera Brittain enrolled in Summerville College, Oxford, in a time before degrees were granted to women. This was just before The First World War changed almost everything for almost everyone. When it was over, her best friends, her fiance and her brother had all been killed. She also personally witnessed the agony of thousands in the surgical wards where she worked as a volunteer nurse.

In response, she became a suffragette, a feminist and a liberal writer and lecturer. She sought to prevent such tragedy from reoccurring.

The answers to the political and social questions with which she struggled elude us still. But Vera Brittain's autobiographical account of her generation's trials, Testament of Youth, remains both a stunningly-honest portrait of a courageous young woman and a vivid chronicle of a time almost out of living memory. Through her words we see what we might have thought, felt and believed, had we been born into her era.

A book that covers the nooks and crannies of lower Manhattan. Oddball characters are brought to full
bloom under the author's pen. He knew how to listen! Towards the back some great essays on
growing up along the Carolina coast.

Up in the Old Hotel is a masterpiece. I've read it so many times (it is my ultimate desert island book) and have yet to tire of it. The essays (and the few short stories that are included) are timeless, generous works of genius. Joseph Mitchell captures his odd and wonderful subjects as richly realized individuals, and appreciates the smallest of beautiful, dark and humorous nuances. His vision is presented so humbly and offhandedly, yet with absolute precision and so much respect. You truly feel a part of the experience. I'm not sure there is anyone who could write better. All of the essays are amazing, but my favorites are Mr. Hunter's Grave, The Old House at Home, Mazie, and Up in the Old Hotel. The short stories in Section II of the first book are heart wrenching. This book also makes a really great gift.

Are you going to visit "the City"? Have you been to NYC (and loved it)? Up in the Old Hotel was written before most of us were born but still delivers the savory secrets of this great metropolis. Characters abound who could only exist in NY. Meet them before you go. And be sure to eat a slice of Ray's pizza on Sixth Ave. and 11th Street!

This writing puts you right into a time and a place and makes it real.. This is one of the most charming collection of writings I have read so far.. Joseph mitchell's characters of New york are so endearing.. From irish saloon keepers to gypsys to stubborn old men who swear by their diet.. this is great story-telling.. this is the legend of new york..the legends of the real people and eccentrics who inhabit its streets..

Whenever I can't think of something to read, I pick up Up in the Old Hotel and read a story or two out of it. I've probably read it 4-5 times and never get tired of it. It captures a lost era of American life that is what I think of when I imagine America in its finest light. Reminiscent of Tortilla Flats and other Steinbeck and even On the Road in a way - a gentler time in our history.

The next big idea - being the mastermind behind it is the key to success. "Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World)" is an informed and informative business guide for those who are searching for that one big idea that will take them right to the top - or just the idea they need to keep their jobs. Creatively written following the story of a caveman called Og, fictionally credited with inventing the wheel, "Awake at the Wheel" will resonate with modern man's quest to think of something new. As entertaining as it is educational, "Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World)" is a top pick for community library business collections.

To all the linear thinkers of the world!

If you've always wondered how great artists, inventors, innovators and leading edge thinkers do what they brilliantly do - and if the non-linear, inexact science of creation has always baked your noodle a bit - then this book is especially for you.

And for all the creatives out there, you will hoot (or weep) with playful recognition of a kindred spirit who's figured out how to tell the story of your day to day life's experience (by and large).

Using story, metaphor and humor, this wisdom packed little book explains - which ain't all that easy to do 'cause many have tried - something that's been wrapped up in esoteric mystique for far too long, and makes the connection between individual and collective success and open collaboration (love anything that's 'me to we').

It also makes clear that the fragile front end of this process not only can't (and shouldn't) be rushed, but is too often (and too easily) misunderstood and dismissed or disdained, both by those to whom BIG IDEAS come and those frustratedly witnessing the process.

And if that weren't enough, the tools at the back of the book are worth the price of the book alone!

If you want to understand yourself better, enjoy a whole lot more fun and success (if you let yourself get all jiggy with it), and partner with a natural process that's happening all the time anyway, this really should be at the top of your 'must have' list.

I work in the field of innovation and change, and really love what Mitch Ditkoff has produced here. Almost everbody can relate to good stories, and Og's parable reads soooo simple, but it quite accurately reflects the journey to making good things come to life and can help you to think more clearly and see your way through things when confusion hits. I also love tools and there is a box of them in this little gem. Mine is dog earred already as a friend accompanying me through the middle of something I'm very excited about. I wish more books in business were this useful, and am turning on several of my clients to Mitch's mini opus.

Having good ideas is easy. People do it all the time. The problem comes when the ethereal thought-stuff of a nascent idea has to turn into the hard nuts and bolts of a working innovation. The bigger problem comes in getting that idea, and its value, across to the people who need to participate in its deployment.

Ditkoff addresses parts of the process of originating and refining an idea. He acknowledges that the problem is more often one selecting from among many, or refining the good ones, rather than in having the basic idea in the first place. And I have to agree: a good idea gets you, not the other way around. I know I've had some ideas sit like a lump in my stomach until I expressed them, one way or another. His advice applies to many domains - the breadth is helpful, but people who deal in specifics might have trouble narrowing it to their applications. The real innovation in this book lie in treating an idea as a problem in communication. If getting it straight in your own mind and as a working prototype is hard, conveying it to someone else is even harder.

The book's real value comes from about 1/3 of its content, towards the end. There, Ditkoff lays out his strategies, almost as a bulleted list, so the busy executive with minimal time can pick them out clearly and succinctly. The first more-than-half of the book expressed the same ideas in user-friendly parable about inventing the wheel. These features represent both a strength and a weakness, depending on your cognitive style - I tends towards a deeper, more thorough style, so Ditkoff's breeziness didn't always work for me. Still, what's here is good, especially Ditkoff's mention of "immersion." Productive minds like those of Twyla Tharp and Santiago Ramon y Cajal stress that, and it's refreshing to see a popular-style book emphasize the value and necessity of plain hard work.

-- wiredweird, reviewing a complimentary copy

Since becoming a Professional Coach back in 2001, I've had numerous books recommended to me and for this bibliophile, business books are equivalent to a nice stout order of broccoli (not that there's anything the matter with broccoli....). "Awake at the Wheel" is equivalent to a nice portion of fresh well-prepared broccoli with lots of good ole cheese dribbled throughout.

I recommend this book for movers and shakers and/or entrepreneurs or anyone that feels stuck in a rut or hopeless when it comes to their ideas. Don't let the simple lay out of the book nor the subtle (and not so subtle) humor distract you from the wisdom that lays just below the surface of the words. You will feel a spark of hope even after reading the first couple of pages.

Take your time to read through the usual topics for a book. Even the acknowledgements portend what is in store for the reader down the road. The quotes sprinkled throughout the story of Og are refreshing and some of them are from people we know very well but may have never heard them say the quote that is captured. I'll not spoil the fun about the footnotes, but if you ever wanted to heal your inner-footnote reader this would be a good time.

The book is rich in content and ideas and the back of the book has at least 35 great ideas that individuals and groups could use to unstick their stuck idea!

Get this book, it's cheaper than filling your car up with gas.

I am a nurse, so of course, I loved this. It has wonderful, uplifting stories. It would be a wonderful gift for any nurse, or for yourself, if you are a nurse or for anyone thinking about becoming one.

As always, very pleased with yet another Chicken Soup book.

Incredibly touching with quotes to remember. A book I will pass along so others can enjoy the soul warming experience as I did.

I was feeling really down until I read this book and now, after 27 years in the profession, I can remember why I love this job!!!

I work as a Director of Nursing and I enjoyed this stories.

woderfull,Rabbi Chefitz is a wonderfull story teller and this novel is profaund ,really enjoy it!

The fictional rabbi at the center of this novel is a thoroughly modern mystic who is all too aware that some lessons can be dangerous if the teacher doesn't meet the student where he/she stands. Goldberg's "Bee Season" suggested that mystical strains of Judaism could propel American fiction; Chefitz's "Seventh Telling" proves that American fiction can teach mystical Judaism. "The Seventh Telling" is the more ambitious and more successful of the two novels. It is the best book I've read this year and the only book for which I've ever been moved to offer a testimonial.

This is a powerful,beautifully written novel that has the ability to speak to the reader in many different ways. The first time I read it was for pleasure and I could not put it down. I literally finished the last page and went back to the first page to read it again. Each reading has given me a different level of understanding and I am sure that when I read it again I will learn on still another level. What a rarity for Kabballah to be made so accessible and what a surprise to have it in the form of a very readable novel. You will be swept up in the lives of the characters and captivated by the stories. I am looking forward to the sequel that is due out next year!

I don't know why this book called my name as I chanced upon it at a bookstore. But, it did. I picked it up, began reading, read at every opportunity, ordered the sequel before I was finished, moved right on to the sequel, and am now re-reading the first book. I even e-mailed Mitchell Chefitz (he answered my e-mail, by the way). I hardly recognize myself.

This book is transformative. It took this hard-headed realist into the nature of mysticism, slowly, evenly and intelligently. (I think the ancient kabbalists were on to quantum mechanics well before the 20th century physicists were.) It can be read on so many levels that there is something in it for everybody.

It changed my view of death. Read it.

Certain books call to me. Most books I won't buy until I've read and analyzed all the reviews on Amazon, but this book I picked up in a bookstore, read til the store closed, and then at every opportunity until I finished it. The narrative is real enough to be believable, but strongly tinged with the mystical, and works at many different levels. The telling of stories to teach and heal is an art and science, and Mitch Chefitz has mastered both ends of the spectrum with this extraordinary work.