Marshall Books
Related Subjects:
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
Used price: $9.98
Collectible price: $69.30

A fine look at a decorative art.Review Date: 2003-04-16
The best book of its kind. Nothing comes close.Review Date: 2002-08-04
The drifting directionlessness of France in the 1920s when film and poetry were all but the same thing, a nostalgia for what always is because it never was. It was time for something new.
New . . . and yet . . . more: Modern. Diverting. Striking, startling, disharmonious, direct. Everyone saw the need: Art of street to challenge art of salon. A merger between middle-class decorative taste and the revolutionary's love of the outré, the young artist's love of the avant-garde, the liberated career woman's preoccupation with the suave and the elegantly insolent. By the time the 1925 Exposition des Arts Décoratifs et Industriels Modernes opened in Paris, the masters of modern art-Picasso, Braque, to skim for the moment the mythic cream, Klimt, Léger, Kandinsky, Magritte, Modigliani, Duchamp, Ernst, and Toulouse-Lautrec-had already transformed the fine arts. There seemed no new territory to explore.
Then the newbies discovered graphic arts.
There was no "Art Deco" then. Indeed, that appellation was not used until 1966. But artisans embracing a handful of ideas loosely bundled as "Style moderne" borrowed bits from Cubism, Russian Constructivism, Italian Futurism, the Vienna Secession, Bauhaus, then added techniques of their own: abstraction, distortion, oversimplification, geometric solidities reinforced with intense colors. They used these to celebrate the rise of commerce, technology, and (thanks to the auto and airplane) speed. The ensuing volcano spewed simultaneous views from several directions: hypercontrasts of color and arrangement, transformations of reality, personality, eccentricity.
These inspired a new kind of fine artist, the illustrator. Names like Cassandre, Jean Carlu, Herbert Bayer, and McKnight-Kauffer began to turn up not merely on posters, but magazine covers, stationery design, advertisements. A kumquat of Orientalism was squeezed out of Diaghilev's sensational Ballets Russes. American jazz, native American and African art, Egyptian glyphs, these too. And above all the discovery of personal power in the power of machines. All these contributed to an aesthetic confluence from which has flown the sociological art theme of our times: graphics, commerce, private purpose, public event, and social attitude are all immersed in one. Art Deco Graphics is like looking at the wedding pictures of one's grandparents.
Almost all these images are standouts, but a few are unsettling, and breathtakingly so. On page 89 is an ad for Herkules Bier "aus dem Hasenbrau-Augsburg." The sinister, leviathanic, muscle-bound, fist-clenched figure uses one of the hallmarks of Art Deco-deep shadow to enhance contrast-to convey a message as self-contradictory as it is threatening: Drink this and it won't go to your belly, it will build the muscle of Germany. Rage is power,too.
That was 1925. Five years earlier Ludwig Hohlwein design an ad "Tachometerwerke" for a Düsseldorf maker of the eponymous instruments to clock engine revs. The vehicle, with its riveted sheet metal body and upjutting phallic levers for gears and brakes, all done in a dark drab befitting military maneuvers in the slime, is not a Gay Paree streamlined beauty with chauffeur and mink-trimmed consort. It is a tank. The vehicle alone says, "We're coming, out of the way." But it is the driver who truly frightens. Garbed in the thick leathers of automobiling at the time, gloved hands gripping-no, choking-the wheel, his face is of such grim, hating, enraged determination that one cannot think of similar malevolency in all of art history except perhaps for Meiji-era Japanese prints extolling the glories of battle. Even in 1920 the omens were shrieking, and by 1925 they were building muscle.
Yet for the most part Art Deco was sweetness and elegance, if not light, and a kind of innocence during the days when modern commercialism was being established. One can see editors exploiting inner fears on behalf of ad sales even then: the Vogue and Vanity Fair covers depict improbably slender women draped in the silks and furs of unattainable wealth, their eyes of steel willing and able to stare down an amorous tycoon (page 143). Book publishers were right alongside them: A book cover by a designer pseudonymed "Fish" (in reality the British caracaturist Ann Sefton) proclaimed, "High Society-Hints on how to Attain, Relish - and Survive It; A Pictorial Guide to Life in Our Upper Circles." Powerful "Fortune" covers (whose ultra-simplicity and unusual view angles could inspire cinema students even today). They also were the days when "Fortune" had taste: A 1941 cover was graced with a Fernand Léger graphic.

At the Name of JesusReview Date: 2001-04-18
A great devotional bookReview Date: 2002-09-06

Used price: $55.16

An excellent introductory textReview Date: 2008-06-16
Excellent introductory textReview Date: 2008-01-23
The only fault is that there is no paperback edition; this will help make this valuable reference more accessible.

Used price: $7.15

EXCELLENTReview Date: 2000-02-27
Great book!Review Date: 2000-03-23

A Trip to the Throne!Review Date: 2000-09-14
The Ideal Devotional for Any EraReview Date: 2007-10-17


Elegant writing on an often misunderstood subjectReview Date: 1998-10-03
InspiringReview Date: 2002-01-03

Barnyard TracksReview Date: 2000-06-06
It keeps two-year-olds pinned to their seats!Review Date: 1999-08-25

Used price: $0.46

A good example for why we like baseball (or sports)Review Date: 2007-12-27
Baseball for the SoulReview Date: 2004-04-14
Be forewarned, some of the pages come to life, in such a way that splinters (possibly from the bats) seem to leap into your eyes.
Good book, should be a must read for school athletes and those of us who lived during some of those years.

Read it 38 years ago and it's still on my bookshelfReview Date: 2008-06-26
Loved the book and my dog-eared copy (no pun intended) still sits on my bookshelf after i've purged many others due to lack of space.
A walk into my pastReview Date: 2008-02-12

Used price: $20.42

Beautiful Joe/review by Beth BrandtReview Date: 2007-05-22
Moving StoryReview Date: 2007-03-10
Related Subjects:
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Good as the book is though I was rather disappointed with the presentation. All of the spreads with several pictures have them deliberately unaligned and where there are only two images to a page they are usually the same size with a lot of white space and I mean a LOT. I think one of the images should have been big and the other smaller, thus reducing all the white space to a minimum. Typography on the mauve text pages is a mess, various sizes are used and the caption size is really too small. The left-hand page numbers are on the inside of the page next to the books spine, this seems a silly bit of designer whimsy.
The book is very comprehensive and rightly shows how the creative output of mostly European artists was used commercially. For an American perspective have a look at this beautifully designed paperback, `Streamline: American Art Deco Graphic Design' by Steven Heller and Louise Fili. This has excellent illustrations showing how the style was adapted (those famous three speed lines) by American creative folk to sell products rather than a European fine art genre.