Marshall Books
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Great read!Review Date: 2008-07-17
Better than his first oneReview Date: 2008-05-15
Above average soph effortReview Date: 2008-04-28
La La LandReview Date: 2008-03-19
Oh, and be sure to read the "RABBIT FACTORY" first to get an insight into the characters.
Second Chapter in a great new seriesReview Date: 2008-02-13
Bloodthirsty, the second and latest in Marshall Karp's series of Lomax and Biggs novels, is that rare second novel that is as impressive as the first. The Rabbit Factory, the witty and winning first entry in the series (now in paperback), traversed a roomy 700-plus pages to spin its addictive spell of murder, intrigue, and comedy. By contrast, Bloodthirsty is a comparatively modest 425 pages, with nary a wasted word or phrase. Karp so successfully populated his first book with memorable and worthy characters that in this work a simple word or phrase illuminates a new facet to their personalities that lesser authors might spend pages to accomplish. It is comforting to read a mystery written by a new master: You never fear an improbable ending, a character who behaves contrary to his previously-delineated nature, or some grand deus ex machina which brings your reading pleasure to a grinding halt. Karp plays fair, but he plays for keeps.
Detectives Lomax and Biggs, destined to join the pantheon of both great detective and great comedic duos, return again. Their quarry's victims are completely drained of blood, and the drainees run the gamut from minor drug kingpins to Hollywood royalty. Despite the gruesome nature of the crimes, Karp writes compellingly fiction without resorting to stomach-turning, CSI-style theatrics; he's not genteel, just not needlessly graphic. As the killings spread through Hollywood, Lomax and Biggs spar and parry their way through the Hollywood Hills, never dispensing with solid detective work for the sake of a good joke. These are real detectives, really serious about their work, but not so serious about life. They are a joy.
I would have enjoyed spending more time with Lomax's late wife--as we did in The Rabbit Factory--but that is a minor quibble in a work populated with so many people you'd love to know better. There will be no further synopsis here: To tell you more would attenuate the thrills found in the fine pages of this novel. Suffice it to say that the largest mystery in this series in never really answered: Where has Marshall Karp been all these years?

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a very useful and interesting business history bookReview Date: 2003-04-06
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.
So much for the good stuff, I did find the tone of the descriptions of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now solidified into great theory, but surely this point could be illustrated with more deftness.
This apart, a very useful and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this book, check out books by Arthur Chandler and John Drewer.
One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?
Overview of successful entrepreneurial approaches to brandsReview Date: 2003-02-13
To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.
I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.
One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.
everything you wanted to know about branding . . . and moreReview Date: 2001-11-25
an excellent reference and clearly meticulously researched
Learning from Branding HistoryReview Date: 2005-04-02
Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.
Koehn divides the book into two giant sections, The Past and The Present.
In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.
Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.
You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.
In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.
The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.
Brands Old: Inspiration for Brands Yet to BeReview Date: 2002-11-26
Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."
In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."
It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.
Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.

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A must read for all who raise, educate, heal, or influence our childrenReview Date: 2007-12-01
Thanks Dr. Marshall for clearly articulating and outlining these very principles in your book. The book also introduces the foundation of the "how to's" so we can begin utilizing this approach and changing some not so good ineffective practices we have acquired along the way which continue to confuse, belittle and dumb down our kids. Raise the bar and your kids will adjust. If you raise it high enough they will never fall to the bottom and they will love you for it later on in life.
Nuts and Bolts, not just Pie-in-the-SkyReview Date: 2007-06-29
Discipline in the Classroom Without Punishment or RewardsReview Date: 2007-01-22
as well, who are struggling with the issues of discipline in their
classrooms. It shows how the old system of punishment and rewards does
not achieve good results and how it can be replaced with a system of
instilling personal responsibility and love of learning in students. I
like the way the book gives specific ways that teachers can do this.
This book should be a "must read" in schools of education, and could
revolutionize American education and society.
No More Class Store or Missed RecessReview Date: 2005-08-20
.So far, so interestingReview Date: 2005-08-23

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A Must ReadReview Date: 2008-06-25
Where the Blind Horse SingsReview Date: 2008-06-04
Joyful and uplifting stories Review Date: 2008-05-28
Kathy Stevens leaves her career as a high-school English teacher and creates a "teaching sanctuary"--a place for farm animals who have been abused that would also teach others about the impact our treatment of animals has on us and the environment. She turned a neglected farm into Catskill Animal Sanctuary in 2001 and has never looked back. In her first book, Ms. Stevens shares some of stories of the over 1000 animals she, her staff and multiple volunteers have rescued in the first few years of the sanctuary's existence.
Through her poignant and often humorous storytelling, Ms. Stevens introduces the reader to Rambo, a violent sheep who eventually learns to trust and love humans enough to alert them when another animal is in trouble. We meet Buddy, a blind horse whose will to live appears gone, and walk with the author as she gives him the confidence and trust to find joy again. Readers will laugh out loud at the story of Paulie, a former cockfighting rooster who eats lunch with the staff and even demands to sleep in the author's bed.
There are many more stories in this wonderful book that will delight the reader. It was evident in every single page of this book how much Ms. Stevens loves these animals and how much they love her back. The author does touch on the reality that most livestock face -- both in their short lives and how they are slaughtered -- as she continues her mission to educate people about the reality of our meat-eating society. This information is stated well and meant to educate the reader. It does not detract from the book at all and truly it is the lessons taught by the animals at the sanctuary that will stay with the reader. I would recommend "Where the Blind Horse Sings" to everyone, not just animal lovers, as the joyful and uplifting stories contained in the pages will touch their hearts and bring a smile to their faces.
Hey Hollywood...here's the real life angel!Review Date: 2008-04-05
Well-written, warm & provacativeReview Date: 2008-01-19
With that being said, this is not a sad or downer type of book, but rather it's very upbeat & entertaining, and allows the reader to see how intelligent & funny farm animals can be.
If you consider yourself a "real" animal lover, this is a terrific book for you!

Absolute SurrenderReview Date: 2008-02-08
Excellent Counsel for Spiritual GrowthReview Date: 2008-01-01
The Best Book I have EVER READ OR HEARD. TRUTH!!!Review Date: 2007-12-29
Powerful book!!!Review Date: 2007-07-16
A FavoriteReview Date: 2007-07-03
These gifted children of God have a way of restating, enlivening, and magnifying the very words of Our Lord and do greatly glorify Our Father.

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great bookReview Date: 2008-05-20
Great ResourceReview Date: 2008-01-28
Can I have another?Review Date: 2008-01-24
Excellent!!! Loved it!!!Review Date: 2008-01-31
pleasant surpriseReview Date: 2007-09-26
I highly recommend anything he writes. I am currently reading his book on Crazy Horse and it is excellent. His book, "Walking with Grandfather" is outstanding.
Marshall is certainly one of the Elders of his tradition and is an accomplished writer and historian. His works are a must read.

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Ultimate Coaching ToolReview Date: 2008-05-07
Executive Coaching for ResultsReview Date: 2008-05-29
Quite simply there is nothing else like this book in the marketplace and anyone who wants to gain a comprehensive knowledge of the state of the art of this ever dynamic field and area of practice needs to purchase a copy today.
Excellent bookReview Date: 2008-05-12
A Comprehensive Coaching GuideReview Date: 2008-05-02
This very comprehensive and easy-to-read resource covers all aspects of executive coaching. The research, authors' experience and organizations' first-hand learnings and best practices are insightful and invaluable.
Executive Coaching For ResultsReview Date: 2008-04-29
Whether you have enterprise responsibility for leadership development and talent management or simply need to develop one leader, this book is THE comprehensive and practical guide for using executive coaching to developing leaders. Based on extensive experience, this book will provide you with the guidelines, checklists, and tools to ensure successful coaching outcomes.

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Awesome book!!Review Date: 2008-03-02
Must read for all adult womenReview Date: 2008-06-19
A must-readReview Date: 2008-06-10
FUN, INFORMATIVE & PRACTICAL!Review Date: 2008-05-08
Informative and FunReview Date: 2008-04-17
This book is an all inclusive book about female sex, not just female orgasm, and is helpful on many levels. If you are the least bit interested in females and sex put together, I definitely recommend this book for you to read and enjoy.


All you need to know about Industrial Ethernet....Review Date: 2002-09-17
very useful book for industrial automationReview Date: 2002-09-08
I do value this book.
Yirong Yang
Great little reference bookReview Date: 2003-01-05
Don't Miss this Precise and Concise 'ALL @ Ethernet' guideReview Date: 2002-07-18
Two years back I had handed over around 25 SCADA projects to respective maintenance teams. I wish I could include this guide in the 'Hand-Over list' to the guys who are responsible to keep the huge plants running 24x7. As of now, I am going to call them up personally and recommend this work.
While discussing the advantages of this book, Somebody argued that all this information and much more is already available on the internet, provided some body cares to search.
I replied to him in a one liner: 'When you need to put off fire, you dont start digging a well to fetch water'.
This book is THE source you can depend on, when you need it.
The text is pretty lucid, and the result is that the jargon terms appear natural to a reader. I strongly recommend this book to anybody who deals with Industrial Ethernet in any way.
Perfect Work! A must have!
A Must-Have reference guideReview Date: 2002-07-13

The man...Review Date: 2008-02-13
Charles H Spurgeon's "The Treasury of David" is a must for the serious Bible StudentReview Date: 2007-11-27
Is review needed?Review Date: 2006-07-20
A Real TreasureReview Date: 2005-09-19
Great work...Review Date: 2006-04-29
The price once again shows how many people have lost interest in both commentaries and our past church saints.
If you are going to be going through the Psalms in your own study or teaching you should definitely have this at your disposal.
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