Lewis Books

I was extremely pleased with this book. . .I was looking for images and I was not disappointed. From humorous to chilling it's filled with tremendously powerful works. . .many of which are as vivid and visceral now as I'm sure they were then. . .

Persuasive Images is a visually stunning book. No other book comes close in terms of quality or, for that matter, quantity.

Viewed purely as an art book, it's a must-have. As a history book, it's jaw-droppingly intriguing. I have never found a book, website, or museum collection as appealing and thought-provoking as you will find in this book.

I teach high school -- I have had students stay 3 hours after school just to pore over the pages of this book. It's that good.

This was another one of her terrific books.She always writes in such a way that you can't wait to read the next one. Nadia Rehmani-writer of Sharper Than A Two Edged Sword-that can be found right her also on Amazon.

I received this book as a gift some time ago & put off reading it, thinking it was geared more toward female readers than male readers. I suppose that's true, but it doesn't matter much. I started reading The Postcard & finished within a few days. Now I have started reading The Crossroads at first to see what happens to the main characters next. This book is a good read, not even close to what I imagined it would be!

Let me say right from the beginning that I have been writing copy for more than a dozen years. Everything from broadcast to direct mail. And after you read all the essential classics in the field (and those copywriting for less than 5 years MUST first read the classics by Bly, Caples, Ogilvy, and yes Lewis too) I can't think of any other book better suited than this one for refining and fine tuning the more experienced copywriter! Power Copywriting takes us on a wonderful journey through the refinements of the copywriting craft. Things professionals have always instinctively known but LOVE seeing corroborated in print - and - things we've perhaps never considered and will try FIRST THING TOMORROW! Very little actual narrative. It's just pages and pages of sophisticated tips, secrets, and wisdom served to you in bite size chunks. A book not really meant for the novice because it presumes the reader can really tell the difference between a feature and a benefit and already understands all the basics. This book BUILDS UPON the basics. To stay sharp, I've read this book twice a year since I've purchased it. I've seen my copywriting "pull" significantly better after reading Lewis' Power and so will you. If you've already read the classics and have more than 4 or 5 years experience in copywriting - GET THIS BOOK!

I work in the creative department of a New York based advertising agency whose name most in the business would instantly recognize. Lewis's book was recommended to me as an interesting and valuable read. I bought it and found it immensely helpful. Wonderful! Not sure why more people in the "biz" don't know about it! I wholeheartedly agree with the review that appears above....this is an exquisite book. THIS is the book they should be using in graduate level communications courses. On the other hand, forget it. I want to keep my job! A TRUE GEM OF A BOOK - GET IT!

I took Art Appreciation 2 years ago and this was our textbook. It's a fabulous book that hits on many aspects of art. Starting with learning how to see art, Fundamentals of art & design, and Materials & Tools it leads through the different types of art (Painting, Printmaking, Photography, Sculpture, Drawing, Architecture, Crafts...). It hits on the different ages of art as well from Ancient China up through Modern Art. The book ends with Contemporary issues of Art. I personally found the discussion of Mapplethorp to be highly intriguing.

If you don't know a thing about art , this book is easy to read & tons of photos make it easier to understand concepts and ideas. If you know tons about art, you'll love this book because it reminds you of all aspects of are such as fauvism, earth art & installations. Even the anti-artist will find something to love in this information rich book.

What a great book to sit down with on a quiet day! Beautiful color pages document the art of man and how changes in history have changed what we call "art." After reading this, you will feel comfortable going to the art gallery and talking to others about various artists like Raphael, Picasso, Monet, Jasper Jones, etc. Great beginner book for those interested in the arts.

This book is without a doubt one of the best books written on the subject. It serves both as an introduction as well as a practical guide to implementing the theory. Most books on the subject can be very academic and dry (some are downright dehydrated) but this presents the material in a very pleasant and conversational style. Highly recommended!

There are two types of people in this world, those that have read Practical Digital Image Proccessing, and those that have not. I you are one of those that has not, then you must become one of those that has. This book covers all that you'll ever need to know about Practical Digital Image Proccessing and I highly recommend it for all ages whatever you are interested in.

It is strange why more books of this kind dont get written in Laboratory Medicine, however the basic principles and premises of the practice of Hematology, nee Haematology, stand the same as its first edition in 1950. Whenever I have to teach a new summer student how to draw and stain a blood smear or count cells in a Neubauer's Chamber I take recourse to this book. Don't even throw away your old copies of books as with each new edition there is considerable attrition of valuable trouble shooting advice,like setting up a simple Autohemolysis Test for diagnosing Hereditary Spherocytosis, from old hands due to pressure for space with the advent of new Technology. This book is meant for the practicing hematologist in the field, he be a Prince or a Pauper.

As it's title suggests, this is the book for the practical haematologist--at all levels.

It's THE essential reference book full of THE principles, THE methods and techniques, THE intepretation of results...need I go on?

No serious haematology laboratory should be without it. I know colleagues with 20+ years of experience who constantly refer to it.

If you can't afford it for yourself, demand your laboratory manager buy it. If he/she won't, find one that will!

Great advice, clearly organized. I do wish that some of the pre-reading quiz questions had follow-up so that I was never left with a question mark. And I'm shocked by the high price for such a thin book. It's not thin on content, though. If you can find it for less than fifty dollars, I highly recommend it.

We used this as our main text in a teacher training program and it is straightforward and clear. It is full of helpful tips like: "Teach the students, not the book." "Don't overcorrect." "Nothing is "interesting" if you can't do it." and my own favorite" "Don't flog a dead horse."
Each chapter has a checklist to check before reading the chapter for the reader to check what you may have learned or changed your mind about after reading the chapter.
The book isn't weighted down with a lot of extra information. Just the basics that are most helpful when starting out.

Great! I am very satisfied. Quick delivery and book in perfect condition.

This textbook provides very up-to-date theories and information on the causes and treatments of cancer. It begins with a discussion of cancer in general and moves on to describe its various forms. Throughout the text, it strikes a balance between detail and relevance. In describing the mechanisms of cancer, the book provides an excellent introduction to various cell processes. The book also has chapters on the current treatments, statistical data (and the various methods and jobs associated with it), the history of various types of cancers, and the types and actions of various carcinogens. This book is an excellent text for anyone interested in the various aspects of cancer.

Dr. Kleinsmith used to be my teacher at the University of Michigan. He taught me Biology of Cancer. The way he taught was excellent and this book of his really represents his talent in teaching. For those who do not have solid background in cell and molecular biology but want to learn more about it, this book is specially written for you. The material presented here, though not advanced, covers everything needed as a prerequisite for higher level biology. It is worth reading. I am sure that after you finish one chapter in this text, you will feel yourself know some biology better. Try it for yourself.

This was, by far, the best textbook in my entire undergraduate education. The book was used for my Cell Biology class at SFSU, but I referred to it endless times during subsequent courses where the required texts just couldn't help. I used this book as a supplement for: General Microbiology, Immunology, Genetics, and Microbial Physiology. Buy this book!

The 3 book set covers everything one needs to know in order to design a ship. Load modeling, flow about the hull, propeller design, stability and control, sea waves, fairing. Don't waste time, this is the most complete opera on the naval architecture. Suffice to say, it's printed by the Society of Naval Architects and Marine Engineers. The only drawback is that it's expensive, but it worths every penny you'll spend for it. You can buy it with "closed eyes".

PNA Volume III provides excellent coverage of hydrodynamic issues for all levels of design...including parametric analysis of seakeeping and maneuvering (based on basic hull parameters) at the concept level to fundamental theories for Computational Fluid Dynamics (CFD) and model test data necessary for advanced analysis. PNA MUST FORM THE FOUNDATION OF ANY NAVAL ARCHITECURE LIBRARY.