Jones Books
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Excellent information on diamonds and colored gemstonesReview Date: 1998-07-26
A well researched treasureReview Date: 1998-03-26


The Dreamspeaker Makes Cruising the Gulf Islands More FunReview Date: 2001-09-17
The Best Guide to the Gulf IslandsReview Date: 2001-02-06
Add a "Cruising Guide to Puget Sound" for the US San Juan Islands and Puget Sound, and a BBA Chart Kit, and you are set!
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I did not put it down, only wish it were longer!Review Date: 1996-08-09
Interesting slant on power brokers in PoliticsReview Date: 1996-02-10


The story pulled me inside and wouldn't let go!Review Date: 2000-01-30
Great book!Review Date: 1999-11-20

Used price: $19.97

A great pain primerReview Date: 2006-03-02
A good concise starter bookReview Date: 2006-02-23

VERY good for starters...Review Date: 2000-11-29
VERY good for starters...Review Date: 2000-11-29

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This is a keeper!Review Date: 2004-04-15
East of the Jagged CrossReview Date: 2004-01-23

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Extraordinary Ideas for Extraordinary Week!Review Date: 2008-06-27
Set aside you other curriculum!Review Date: 2008-02-25

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The easyJet StoryReview Date: 2006-10-03
The airline business is modelled around the successful no frills formula that has been brilliantly employed for over a generation by Southwest Airlines in the USA and its nearby rival Ryanair, based in Ireland. EasyJet and Ryanair are the largest low cost airlines in Europe, The airline started operations in November 1995. EasyJet can operate low cost flights because of its low operating costs. The airline achieves this by, among other things, flying to and from airports that offer cheaper take-off and landing fees, eliminating free meals and drinks during flights, using online and telephone booking systems to eliminate travel agent commissions, flying more often than traditional carriers, not allocating specific seats to passengers (free seating to speed up the passenger boarding process) and competing with all transport modes (especially road and railway transport).
The airline also typically opens new routes with no competition from legacy carriers and tends to target the price conscious business, leisure and visiting friends and relatives passengers. It has an aggressive marketing and pricing strategy and focus on short and medium haul traffic with high frequency of services. The airline has a strong brand.
EasyJet initially operated exclusively Boeing 737 aircraft to minimise costs. However, in September 2003 it broke with its philosophy of operating just one aircraft type, a typical strategy by low cost airlines worldwide, by ordering 120 Airbus A319 aircraft. When the last of the Airbus A319s has been delivered in 2007 easyJet is expected to have retired most of its Boeing 737 fleet.
So this is the story of easyJet, which Lois Jones related with rigour and eloquence.
Lessons in Here for All of UsReview Date: 2006-04-27
easyJet has been able to carve a business out of the European market. Sometimes it has used, shall we say, 'creative' techniques. For instance, in trying to restrict entry into the market and protect SwissAir, the Swiss attempted to stop them by citing an obscure rule that said that that they had to offer accommodations with their tickets. easyJet's president had a tent errected on a hillside nearby and said that any passenger who wanted accommodations were welcome to stay there.
The story of easyJet is the story of our modern time as the rules of international business are changing dramatically. Indeed the whole rise of the no-frills airlines has been an interesting addition to the conventional airlines. The success of easyJet also proves that all new businesses don't have to be high-tech to succeed. There are still fortunes to be made in the more mundane businesses. The story of easyJet has lessons in it for all of us in business. As business becomes more world wide, any business needs to look at international expansion. The easyJet story is one involving a large number of countries and they did it in a different way.

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Eat it up!Review Date: 2007-03-08
Mouth wateringReview Date: 2002-03-11
There's a chapter on the people behind famous dishes--like the sandwich and Graham Crackers. Readers can also devour tasty treats from the map--like Bacon, Georgia; Cherry, Nebraska; Rice, Minnesota; Hominy, Oklahoma and Pine Apple, Alabama, for starters.
The third chapter revels through menus full of meat. Or so it seems until we learn that hush-puppies are not really dogs and steaks named Tartare don't come from central Asia. Horseradishes of course don't gallop across your plate, and hot dogs, like hush puppies had an interesting etymology.
The fourth chapter covers some of the sweetest goodies you're ever likely to eat, including Chess pie (made with a filling of sugar, cream and eggs), lollypops (including how they got their name), pie in general (and the derivation of that term), Sundaes and pretzels.
Kids will also find out about bakers' dozens, and various other gastronomical odds and ends.
But my favorite parts are the bite-sized Food For Thought sections in each chapter. One lists various laws on various books about various illegal practices related to food--like throwing banana peels on the sidewalk in Waco, Taxes or putting cake in a cookie jar in Joliet, Illinois. Another lists food festivals. January is Carrot Festival month in Holtville, California, for example, while February hosts California Kiwifruit Day and the annual pancake race between Olney, England and Liberal, Kansas.
Events that made candy history will tickle kids with a sweet tooth. Those who fib now and then may enjoy Phoney Baloney, you know, stuff that's not really what it's called on the menu. (Examples include head cheese, Bombay duck, peanuts and Welsh rabbit).
My kids love this book. It's mouth-watering fun. Alyssa A. Lappen
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