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Used price: $1.93

My Understanding and Confidence Increased with Each ChapterReview Date: 2000-10-01
IndexingReview Date: 2000-08-30
Eye OpenerReview Date: 2000-10-19
a former active member of the exchange speaksReview Date: 2000-07-07
My Understanding and Confidence Increased with Each ChapterReview Date: 2000-10-01
This book is written objectively without a slant towards a specific product. Also, written for the inexperienced as well as the professional trader. It provided some real insights as to how trading is accomplished (in plain English).
The bing "WOW" was seeing how I was being penalized as long term investor in mutual funds because of the annual tax distribution. Also, the majority of funds do not beat the S&P500 index!! Why invest in them when these new investment resources are available?
Highly recommend this book to all levels of investors.

Used price: $8.46

The title says it allReview Date: 2007-03-11
Handy and Helpful Review Date: 2006-06-18
From creating a 'hook' for your product to crafting news releases and pitch letters, Hatchigan covers it all. Bonus Points - concise tips with real life examples of strategies that work, are scattered throughout the book. Easy to use templates help the amateur, and even a professional could use the book as a quick guide to prepare for television and radio appearances and use the many resources in the back of the book.
As an author, I intend to implement many of the suggestions in How to Be Your Own Publicist, and recommend the book to anyone like myself - someone eager to maximize publicity efforts.
An Amazing Amount Left To Sing About ...Review Date: 2006-04-25
Knowing how to attract attention to your book or your blog is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.
Good Introduction, With MEAT for ExpertsReview Date: 2006-04-17
Thankfully, I found the book to be neither. How to Be Your Own Publicist finds a great middle ground between people who just want to get attention for their cause/business/writing/blog and people who are getting ready to head up the PR department in their own small business. The book is easilly accessible for those with no marketing background, with plenty of meat for people with more experience.
The most valuable parts of the book for me were the sections on creating press kits and writing press releases. I'm looking at moving my podcasting beyond just a hobby, and I learned a lot that I can use to promote both my podcasts and myself as a podcaster. I'll be making use of those ideas in the very near future.
There are also valuable sections on getting yourself recognized as an "expert" in your field - leading to radio and TV interviews where you can let people know about your product/service/company. Hatchigan also covers what not to do, including the infamous "soup to nuts" speeches where you overload your audience with too much information. She also cautions budding publicity hounds to use "publicity stunts" with great care - don't let the stunt overshadow what you're trying to promote. This reminds me of commercials that I see all the time, witty, memorable skits that leave you humming the tune but wondering what they were trying to sell.
Knowing how to attract attention to your business - or your blog, or your podcast - is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.
Dipping your toes in PR? This one's for youReview Date: 2003-02-15

Used price: $0.39

Best book on PCs I have come acrossReview Date: 2001-11-16
A great deal to offer even the more experienced usersReview Date: 2001-07-05
A must read for anyone who uses a PCReview Date: 2001-05-08
Comprehensive Computer Learning ToolReview Date: 2003-12-07
Most readable computer book I have ever boughtReview Date: 2001-02-26
The format and content was unusual - light hearted and entertaining, yet helpful and complete. I have been using computers since working on mainframes in college in 1958. Even with this background, I found the book helpful and informative. I often get phone calls from friends and customers about their computer problems and have already purchased three additional copies of the book for their use.
I highly recommend the book for all users from beginner to veteran.

Important Work - These authors have nailed it!Review Date: 2001-01-30
These Authors Know Their Stuff!Review Date: 2001-03-18
Best E-Mail Marketing Book In PrintReview Date: 2001-01-24
I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.
The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.
The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.
This is the definitive book on e-mail marketingReview Date: 2001-02-02
If you want to know how the pros are using email marketing buy this book.
It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.
It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.
Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.
This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
This book is now the definitive resource on email marketing.
Great book for a new marketing mediumReview Date: 2002-11-22
The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..
A great book on email marketing that is thorough, timely, and bound to become a classic in its field.

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Genius!!Review Date: 2007-01-06
GET IT!Review Date: 2006-03-12
Enter McCutcheon and Lindsey--Lindsey is a MacArthur Foundation Genius Grant recipient--with their Five Truths. These "Truths", explored in a clever anecdotal style,are a summation of what the authors discovered during years in the trenches of high school teaching.
But undergirding all the truths are the authors strong commitment to finding value in each student, understanding each student's interest or problem, and chalenging each student toward full potential by helping each student to feel special. McCutcheon and Lindsey get it and now every teacher and parent can too.
Beyond Mere Teacher's Manuals - for Parents, TooReview Date: 2005-12-20
The fact of the matter is: there is only ONE Tommie Lindsey, there is only ONE Randall McCutcheon, but there are millions of people who could have used a teacher like either of these guys. This encouraging, readable, positive book offers simple advice to many of the seemingly complex questions in life.
Both teachers write well and provide great helpings of How They Did It, and the anecdotes by their students would make a worthy book even if they were published separately.
By the way, teachers should read this book, too. All of them.
Nurturing the genius in every childReview Date: 2006-01-17
A Book to PonderReview Date: 2005-12-19
by its coauthors and then exemplified indirectly by the vignettes provided by an interesting assemblage of their
former students. The coauthors' arguments are clear and unlittered with academic jargon. (For example, what
academics would call "intertextuality" is discussed without invoking the guild's current buzzword.) Many of the
brief student contributions are surprisingly moving.
In characterizing one of Tommie Lindey's emphases, a student writer (Joseph Riley Whitfield Jr.) in fact aptly
describes the book: "...a complex message delivered in common language [that] does not lose its sense of
the profound."
My advice to readers would be to read each of the "five truths" sections, breaking off reading after each to ponder
what it means for them. Considered and pondered, the book has practical and uplifting messages that have made, and will make, a difference.

Used price: $39.99

Join the Club ý Books 1 & 2Review Date: 2003-07-27
Join the Club ý Books 1 & 2Review Date: 2003-07-27
AN END TO DRY, OUTDATED, IDIOMS BOOKS!!!Review Date: 2003-05-17
AN END TO DRY, OUTDATED, IDIOMS BOOKS!Review Date: 2003-05-17
The Whole Nine Yards!Review Date: 2003-04-06

Used price: $10.58

Awesome!Review Date: 2007-12-14
ExcellentReview Date: 2007-02-24
Packed with InformationReview Date: 2005-09-29
Excellent introductory bookReview Date: 2001-05-24
1) What is involved in kitplane construction - risks and benifits, even the benifits of purchasing a used certified aeroplane.
2) Showed me how to think in terms of aviation building with safety as a priority.
3) Covers info from the kit purchase stage to the test flight.
4) Emphasized that it is helpful to understand all forms of construction (metal, wood) no matter what kind of aeroplane you are building. The book covers composite, metal, metal monocoque, wood construction.
This is a must buy for people who are wondering what it takes to build a kitplane and are undecided about whether they should build one.
A must read book for anyone considering a Kit HomebuiltReview Date: 1999-07-04
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Very impressedReview Date: 2006-07-02
It's on the Keeper Shelf!Review Date: 2004-02-13
SIMON'S STORYReview Date: 2003-11-18
3 OF MY FRIENDS AND MYSELF ALL LOVED YOUR BOOK-WE RATE IT UP THERE WITH JULIE GARWOOD AND JOHNNA LINDSEY.WE ARE ALL STILL AWAITING SIMON'S STORY.IS THERE ANY CHANCE?
ALL I KNOW IS THAT SOMETIMES IN A BOOK ,THERE IS A SECONDARY CHARACTER THAT STANDS UP AND DEMANDS HIS OWN STORY.THAT IS SIMON.HE WAS SO NOBLE AND DID THE RIGHT THING.EVENN THOUGH HE WAS SCARRED YOU COULD STILL TELL HE WAS A HANDSOME MAN.HE NEEDS HIS OWN STORY .ANY CHANCE OF THAT HAPPENING,YOU HAVE A WONDERFUL GIFT ,ITS SUCH A SHAME YOU HAD TO STOP WRITING .DO YOU HAVE A WEBSITE?
WOW Great BookReview Date: 2001-05-07
Another find who hasn't written in awhileReview Date: 2000-12-05

Used price: $18.63

Lean Supply Chain ReviewReview Date: 2008-06-01
Good Book for deploying six sigma in supply chainReview Date: 2007-09-16
Excellent reference for supply chain improvmentReview Date: 2007-03-20
James Martin's book, "Lean Six Sigma for Supply Chain Management: The ten step solution process", is an excellent resource. It is written for supply chain professionals to explain six sigma process methodologies and how they can be applied to improving real business processes.
Mr. Martin does an excellent job of pulling together a broad set of information to explain these quality improvement methodolgies and how these can be applied to supply chain processes. He has created a great reference. This is the type of book that you want to read while your working on a process improvement project. The concepts are directly applicable.
Lean Six Sigma for Supply Chain ManagementReview Date: 2007-01-11
Of the various industry texts that I have read, this is probably the "slowest read" mostly because there is so much content and meaning in each section. At the same time, the book design is modular so that the practitioner may skip chapters and study just their focus area. Mr. Martin definitely displays his expertise with fluff-free, accurate, and useful information. A must read for people serious about transforming their supply chains.
Comprehensive Coverage of Lean Six Sigma Applied to Supply Chain ManagementReview Date: 2007-01-10

Very well doneReview Date: 2007-06-15
Makes me wish there were five volumes prior to this oneReview Date: 2007-01-12
"Come to think of it, most people like a good laugh more than I do, but that's beside the point!"
"The bedroom doorpost took a swipe at me..."Review Date: 2007-09-17
I'm just sad that his last video appearance was in an Iron Maiden video...
One of the best I've read in a long time.Review Date: 2003-10-20
ClassicReview Date: 2005-06-22
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This book is written objectively without a slant towards a specific product. Also, written for the inexperienced as well as the professional trader. It provided some real insights as to how trading is accomplished (in plain English).
The bing "WOW" was seeing how I was being penalized as long term investor in mutual funds because of the annual tax distribution. Also, the majority of funds do not beat the S&P500 index!! Why invest in them when these new investment resources are available?
Highly recommend this book to all levels of investors.