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Still the best practical guide on the marketReview Date: 2007-06-11
Essential reading for the GA Instrument pilotReview Date: 2006-06-07
Recommeded to me by my instructor after I received my instrument rating I now recommend it to students and associates whenever the subject of flying in weather (or not flying in weather) comes up.
I read Northstar Over My Shoulder prior to buying this book so I had an understanding of Captain Buck's history and experience which added weight to the wisdom obvious in Weather Flying (buy that book too!)
Dealing with the weatherReview Date: 2005-10-22
Bob Buck is a man of authority, vast knowledge and experience when it comes to weather flying. His advice is, therefore, not to be taken lightly.
The book is readable, Buck writes "as he talks and flies, with an easy touch...he makes it simple and plain". The only thing that frustrated me at times was the fact that due to the sheer amount of information and knowledge he wants to impart, he occasionally jumps from one issue to the other, picking up new subjects while seemingly leaving others unfinished.
weather is confusing...Review Date: 2002-05-07
"The sky is my office"Review Date: 2005-06-30
The language of WEATHER FLYING is simple and straightforward. The lessons are practical more than theoretical, though Captain Buck keeps his readers briefed on essential weather theory as well. Virtually every weather situation that a pilot can encounter is covered in this book, from the ordinary to the exotic. Then Captain Buck instructs you how to fly it. The concept is simple and direct; the lessons are comprehensive and pragmatic.
In short, this is not a book to read once and then shelve. The lessons are too important to be forgotten. This is a manual to be taken down and read over and over again by any sort of pilot who flies any sort of aircraft.
Jeremy W. Forstadt

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Fair infoReview Date: 2008-01-18
Get this bookReview Date: 2004-10-21
An Easy Way to Understand WiFiReview Date: 2003-12-17
Best book for the money about 802.11xReview Date: 2004-08-08
It definitely earns its five starsReview Date: 2003-10-05

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Simply one of the best everReview Date: 2004-06-25
Debunking the First Mover Advantage MythReview Date: 2002-02-23
Tellis and Golder brilliantly build on over a decade of in-depth research to show that vision, persistence, relentless innovation, financial commitment, and asset leverage are the real factors that drive the superior performance of enduring leaders like the Gillette Company and Intel.
1. In their examination of "Vision", Tellis and Golder take their distance from the traditional definition of that much abused business term. Often, vision is indeed synonymous with broad mission statements used to excite and inspire stakeholders of an organization. In Counter-intuitive Marketing, Kevin J. Clancy and Peter C. Krieg concurred that most companies do not have much of a vision (See especially pg. 74 - 86). Vision has two key components according to Tellis and Golder: 1. A focus on the often-decried mass market with its dynamic and evolving needs and 2. A unique perspective of serving that mass market. For example, in contrast to its top competitors, AOL has stressed from the beginning convenience, ease to use, community, and ubiquity. Similarly, McDonald's has stressed from the onset quality, service, cleanliness, and value to build a worldwide network of mainly franchisees for bringing fast food to the masses. In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's definition of vision by explaining it as an answer to three key questions: 1.Where does a firm want to go? 2. How will the firm get there? And most critical 3. Why will the firm be successful? (See especially pg. 12, 306, and 317).
2. In their analysis of "Persistence", Tellis and Golder debunk the myth that enduring market leaders usually achieve their success through luck or sudden breakthroughs. In fact, visionaries have the will to persist in their efforts through seemingly insurmountable obstacles, slow progress, and long time efforts. The origin, early struggles, and ultimate success of Federal Express showed how important the vision and persistence of Fred Smith, its founder, made the difference at the end of the day. Similarly, the ultimate success of xerography after 13 years of research was due to the unwavering faith of former Xerox (Haloid)'s CEO, Joseph Watson in the underlying technology.
3. In their approach to "Relentless Innovation", Tellis and Golder remind their audience about the importance of firms not resting on their laurels. Technology and consumer tastes constantly change. Tellis and Golder rightly identify complacency with past successes, bureaucracy, managerial occupation with current customers and competitors, and fear of cannibalizing existing products as the four enemies of the relentless pursuit of innovation. For example, the earlier history of the Gillette Company clearly indicated that its success led to complacency and arrogance detrimental to its market leadership several times. Quoting Andy Grove, one of the founders of Intel, "Only the paranoid survives." In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's examination of both time-based and cannibalization strategies (See especially pg. 219 - 234 and 257 - 271).
4. In their study of "Financial Commitment", Tellis and Golder demonstrate that visionaries show persistence in their ability and willingness to raise and commit financial resources whatever the obstacles in their way. For example, Federal Express was on the brink of bankruptcy for years before it finally took off. Similarly, King C. Gillette, one of the co-founders of the Gillette Company, struggled not only to launch the eponymous company but also to raise the capital necessary to commercialize his disposable razor for years.
5. In their dissection of "Asset Leverage", Tellis and Golder look at how generalized and specialized assets can be mobilized for dominating a product category. Tellis and Golder rightly identify the extent to which the new product category does or appears to threaten the old product category, a strict focus on costs, myopic view of markets, and bureaucracy as the four major hindrances to leveraging assets. Xerox squandered more than one opportunity to leverage its assets to adopt and commercialize the revolutionary discoveries of its Palo Alto Research Center for years. In contrast, Microsoft showed sacrificing several products in development as the way to catch up with the competition after it had initially misjudged the potential of the Internet revolution.
Tellis and Golder also remind their audience that the relative importance of the five factors mentioned above varies by firm and market characteristics: new firms, established firms competing in established markets, and established firms entering new, yet unrelated markets (See pg. 265 and 266).
To summarize, Will and Vision by Gerard J. Tellis and Peter N. Golder is like The Innovator's Dilemma by Clayton M. Christensen a major contribution to a better understanding of how markets really work.
POWERFUL THEORY, WELL PROVEN CASEReview Date: 2003-03-20
First, the author performed an in depth empirical study that included 43 different industries at different times in order to show that the original entrants in many markets were not in fact the current leaders. Instead, the authors offer the following seven factors as the main ones in determining whether firms became leaders in their markets:
* Envisioning the Mass Market - Examples include P&G with Pampers disposable diapers for everyone instead of for travelers only and Kodak with photographs for the non-professional.
* Uniqueness of Vision - Examples include Tim Berners-Lee and the development of the WorldWideWeb and King Gillette's view of the razor market.
* Persisting Against All Odds - Examples include Bill Gates' persistence that landed him the operating system contract with IBM and Haloid's persistence over a decade that created Xerox.
* The Need for Relentless Innovation - Examples include Moore and Noyce leaving Fairchild Semiconductor to found Intel and the relentless pace of innovation there, and Gillette's close brush for lack of innovation in the 1960s and its ensuing fast pace since.
* Organizing for Innovation - Examples include HP's organization beating Xerox and IBM at the laser printer market, and Netscape beating Mosaic by taking talent and rewarding it.
* Raising and Committing Financial Resources - Examples include Fred Smith's almost bankruptcy to keep FedEx alive and Amazon sacrificing profits for a long period in order to achieve its envisioned mass market level of service.
* Leveraging Assets Despite Uncertainty - Examples include IBM losing the PC battle because it did not want to hurt its mainframe sales, and Charles Schwab's leadership in web trading after it chose to focus on it and sacrifice off line higher margins.
Overall, I found it a very good entertaining book, with anecdotes that help support the ideas the authors suggest. I strongly recommend it.
Early birds bewareReview Date: 2002-05-22
Five factors that emerge as key to ensuring long term success and market dominance are Vision, Persistence, Financial Commitment, Innovation and Asset leverage- factors that are structurally related in a causal chain starting with a clear vision for a mass market. There are innumerable examples and detailed cases where the inability to see a mass market for innovative products has resulted in late comers grabbing the market from incumbents. Fear of cannibalization of existing products, bureaucracy, complacency, are some other causes that stifle growth.
After explaining the hypothesis, a good and crisp summary of the conclusions from the historical data, every chapter proceeds sequentially to substantiate the findings. This is a rare combination of business history, statistical analysis and strategy. It is this unique combination and the unconventional wisdom that is bound to make this book a classic in its own right. The range of products covered varies from diapers to couriers and computers. IBM, Microsoft, Fed Ex, Xerox, Gillette are some companies that are discussed in detail.
Comparing it with other books on similar research, my prescription for business would be:
Innovators Dilemma + Will and Vision + Built to Last + Good to Great = Road to Market dominance.
Highly recommended.
Absolutely fascinating: One of the finest works on businessReview Date: 2001-11-30
Tellis and Golder argue quite convincingly that these examples prove exactly the opposite: pioneers are much more likely to be cursed to failure than blessed with long term success! The authors show that the real pioneers in the markets listed above are not the current market leaders. Gillette entered the safety razor market in 1903, but a company called Star, they find, had already introduced a safety razor in 1876. H-P entered the laser printer market in 1984, but IBM had one on the market in 1975. Microsoft introduced MS-DOS in 1981, but Digital Research had introduced its CP/M operating system back in 1975. Amazon.com entered the online bookselling business in 1995, but Clbooks.com/books.com was selling books online in 1993. Most of these pioneers are forgotten now - many are long dead. Yet the myth of the pioneer's advantage lives on.
Using new and detailed historical research, Tellis and Golder systematically debunk the myth of the pioneer's advantage. The book refutes much conventional wisdom, and wonderfully weaves together hard data and vivid business stories to argue its thesis. Tellis and Golder are two of the world's leading experts on market entry and long term success. Their prior research has had a major impact on the academic business community. Yet if current and recent business practice is any indicator, few managers seem to be aware of the lessons that emerge from this remarkable stream of research. One only needs to think back at the Internet gold-rush to see this point.
The bulk of the book is on the question: If pioneering does not explain market dominance, then what does? Again, Tellis and Golder bring fresh, unorthodox insights to this question. They organize the answer to this question along two dimensions: Vision and Will. Their arguments force one to rethink several common precepts. For example, they challenge the very notion "vision" as it's currently understood. Similarly, they point out that dominance is often seen as a function of luck, or being at the right place at the right time. In fact dominance is more a function of small, incremental innovations in design, manufacturing, and marketing over many years. Indeed, it took Procter and Gamble (a latecomer) 10 years of persistent planning and research to find success in the lowly disposable diaper market.
Overall, the book is provocative and compelling, meticulously researched and highly practical. The case studies alone are worth the price of the book. But the novelty and persuasiveness of the insights make it one of the finest works on business strategy.

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Excellent novel, but with an exception....Review Date: 2008-03-11
However, I do take exception to one of the underlying ideas in the novel---that is, the repeated assertion (by the Methodist heroine to the Jewish hero) that Judaism and the Church of England are "dead religions" full of "meaningless ritual." I think such claims are offensive to readers who might be part of liturgical/sacramental Christian churches (Catholic, Orthodox, Anglican, Episcopalian, Lutheran, etc.). The implication is that one cannot truly encounter Christ in those churches and that people in those churches are just practicing a "works-based" sort of useless faith, which is an unfair generalization.
I had the opportunity to dialogue with Ruth Axtell Morren herself about this novel, and she explained to me that at the time she wrote the book, she was an "on-fire pentecostal" and that the Methodist church of the early 1800s was the closest thing she could find to the sort of church she felt most at home in. She also said that she has since grown a lot, as a Christian and as a writer, and that she now has a more generous view of Christian churches as a whole.
Originally, though I liked the story very much, I was rather disappointed in the novel because of the prejudice I felt was being demonstrated towards liturgical types of churches. But now that I've heard the author's side of the story, I can understand better and forgive the mistake.
Readers should enjoy this novel, but take care not to absorb the notion that one must be a Methodist (or belong to some other non-liturgical Christian church) in order to truly worship the Lord. There are a great many vibrant, Christ-centered liturgical/sacramental churches; the rituals are only meaningless if you refuse to see the meaning in them or to let the Holy Spirit work on your heart.
For my part, I am looking forward to reading more novels by this fabulous author!
A good romance!!!Review Date: 2007-10-30
That said, this book was a wonderful story, truly romantic. The characters are extremely likeable. Conversions are believable (which usually seem unrealistically abrupt in most books of this genre) and romance buds BEFORE it blooms (another thing rushed in other books). Everything about this story unfolds in such a subtle and wonderful way. Modern day struggles in faith are faced in this book and are faced in such a realistic and wonderful way. The emotions and feelings of Morrens characters are so well described you can feel what they are.
This is such a wonderful book. I recommend reading all of Morren's books. They are all spectacular.
Wonderful book!Review Date: 2006-12-11
An Inspiring NovelReview Date: 2005-10-23
Ruth Axtel Morren has created her first compelling master piece. Winter is past an inspirational- historical novel that will captivates every reader's heart. After being raped Althea Breton renounced to her life of wealth and social position to serve the Lord. She lived her life working t at children orphanages and nursing the sick.
Simon Aguilar needed a trustworthy woman to care for his seriously ill daughter: Rebecca. Althea accepted to work for him as a favor to her brother even though she didn't want to do anything with a converso (as men like Aguilar were known) were more common in nineteenth-century England. Simon Aguilar, a Sephardic Jew who has made a nominal conversion to Christianity in order to realize his goal of a political office. The author herself descended from Shaphardim which makes the novel credible.
When Althea Breton arrives to act as Rebecca's governess she certainly has no idea what Simon is like. Althea hopes that when she is no longer needed in the Aguilar household, she can return to her life in service to the poor, never knowing of what would happen between them. The love between them grows and they acknowledge it, but they are wary because of their individual backgrounds and secrets.
Winter is Past is a very touching novel which captures the essence of time. This well crafted story gives great description of the living conditions in London and Sephardic culture in England at the time. Morren brings a lot of historical background, making the novel a success. I took great pleasure reading her novel; it is a great piece of writing which I personally can connect with. I recommended it to all Christian fiction readers, it will make you rejoice.
Maria A. Cervantes
Very unique book!Review Date: 2005-05-12

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Great AnthologyReview Date: 2005-10-27
GreatReview Date: 2005-03-09
Holiday magic...Review Date: 2005-01-15
Though each story was your typical romance with the happily ever after ending, the authors managed to portray deep emotions that have you rooting for the characters as they embark on that often bumpy, but ultimately rewarding, road to love and happiness. Next time you're feeling blue and need a little something to bring a smile to your face, or you want to escape from the pressures of life, pick up a copy of the newly re-released WINTER NIGHTS. You're sure to come away with a full heart and the knowledge that true love really does conquer all.
Reviewed by Renee Williams
of The RAWSISTAZ Reviewers
No one was cold on those "Winter Nights!"Review Date: 2000-10-16
Cold Nights, but warm heartsReview Date: 2001-01-15
"Kwanzaa Angel" was a sweet remembrance into the past with a chance to correct the future. Erin had been hurt in the past by Raimi, who had reentered her life. Would Erin give in to her feelings that never dissolved for Raimi and become involved in a new relationship or would she revert back into the past? "Kwanzaa Angel" was about the Kwanzaa celebration, but with a twist of love for Erin and Raimi. Good story.
"'Round Midnight" was about the New Year's celebration. I loved the story of Dr. Summer Lane, the psychologist who now has a job at the radio station as a counselor on the air. Her show airs around midnight. It is at the radio station where Summer meets Tre Holland, one of the bosses. Everyone thinks Summer is a snow or ice maiden because Summer stays to herself and does not socialize with the others. However, Tre is attracted to Summer and sets out to melt the snow. Summer also has feelings for Tre and wants the ice to melt from around her heart. However, after getting together, somewhere while the ice is melting another freeze comes along and the ice around Summer's heart becomes another block of ice. Summer and Tre suffer heartship and are temporarily separated. Tre sets out to recapture Summer's love and to permanently melt the ice. He knows a new year will be approaching and is determined to be in Summer's life when the new year begins. So, he sets out around midnight to make it happen. Will Tre succeed in his endeavor? Read "'Round Midnight" and see what the New Year has in store for Summer and Tre. Great story with just the right amount of heat.

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Pure enchantmentReview Date: 1999-08-23
Great, Wonderful, FunReview Date: 2002-06-21
Solid old standardReview Date: 1999-10-10
excellent choice of poemsReview Date: 1999-04-11
Nostalgia at its FinestReview Date: 2000-12-20

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Nearing 100 Years and Going Strong - for Good Reasons Review Date: 2004-10-28
Why is 101 Famous Poems still popular today? Cook's compilation is simply fun to read. Cook did include selections from great poets like Byron, Dickinson, Keats, Milton, Shakespeare, Shelley, Tennyson, Whitman, and Wordsworth. There are also popular poems by Frost, Kipling, Longfellow, Poe, Riley, and Whittier. However, what makes Cook's anthology special is that we find those lesser poems that we often memorized as a child and still find enjoyable years later.
I did not immediately recognize Lieut. Col. John McCrae, Henry Holcomb Bennett, Edmund Vance Cook, George Washington Doane, Eugene Field, Sam Walter Foss, William Ernest Henley, Mary Howitt, Sergeant Joyce Kilmer, Winifred M. Letts, Clement Clarke Moore, Thomas Buchanan Read, and Ella Wheeler Wilcox.
And yet, many of their poems proved not to be strangers: But let me live by the side of the road and be a friend of man - We shall not sleep though poppies grow in Flanders Field - A poem as lovely as a tree - Laugh and the world laughs with you - I am the captain of my soul - Will you walk into my parlor?, said the spider to the fly - and, of course, The Night Before Christmas. I was happy to find one of my old favorites, The Duel, a fascinating paradox by Eugene Field.
I don't really keep my old edition with its yellowing pages and old fashioned oval portraits next to my bed for nightly reading. Our family does not actually read the poems aloud before the fireplace after the evening meal. But through the years I do occasionally find myself reading once again all 101 poems, rediscovering poets and poetry that I have nearly forgotten. You won't be disappointed with Roy J. Cook's compilation.
An easy read for those new to poetry.....Review Date: 2004-06-01
This book is an easy read and you may discover that you really enjoy poetry if you haven't read much poetry before. I read the book in five days, and that's not easy when you have ADD as bad as I do. The book is only one hundred and ninety-two pages and has large print making it easier to read. I thought the book was similar in some ways to Stephen King's book Night Shift; it's like a bunch of short stories except these are poems although I can't say I have ever read a poem that was six pages long until now.
Found the poems one wants to rememberReview Date: 2003-04-06
Laugh and the world laughs with youReview Date: 2000-05-25
Laugh and the world laughs with you Weep, and you weep alone, For the sad old earth must borrow it's mirth But has enough trobles of its own Sing and the hills will answer Sigh, it is lost in the air Echos bound to a joyful sound But shrink from voicing care
you should read it...
hey reynold!
LIKE MEETING AN OLD FRIEND AGAINReview Date: 2001-05-27

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Educational Trainer Review Date: 2006-11-10
A refreshing approach to learning and training--I highly recommend it...Review Date: 2006-11-03
Practical ideas for facilitatorsReview Date: 2006-02-21
Accelerated Learning HandbookReview Date: 2002-01-02
excellent training toolReview Date: 2003-07-06


Advertising BibleReview Date: 2004-02-11
My Hero!Review Date: 2003-05-06
If you're afraid to laugh out loud at other's mistakes, don't read this book.
wildly entertaining and very insightfulReview Date: 2003-03-25
And Now A Few Words From MeReview Date: 2003-07-02
I would rate this as a truly terrific book with one major caveat: Skip the Introduction. Seriously. The author takes a little while to warm to his subject, as they say, and is, in the process, so annoying you might be tempted to put the book down (with a resounding thud) forever.
Donýt. Because from Chapter one on it just gets better and better. While he primarily focuses on television commercials, most of his trenchant observations apply to all forms of advertising: that rules arenýt always ýmeant to be brokený; that itýs okay to ýborrowý ideas, but never to borrow attention; that having a modicum of good taste is always advisable, especially when it comes to the use of sex in advertising and so forth.
He also has a great chapter that every client should read carefully wherein he spells out the perils that go along with cooking up claims and promises that are only quasi-true (as in legal let them get by) at best.
And his last two chapters are worth the price of admission all by themselves. In the first he succeeds in getting three titans of the advertising universeýDan Wieden, Jeff Goodby and Phil Dusenberryýto describe in painful detail the worst mistakes in creative judgment theyýve made over the course of their otherwise brilliant careers. And in the second, he succeeds in doing something many might consider utterly impossible: he actually makes a very well reasoned (and almost moving) case for why advertising isnýt the horrible endeavor many of its creators secretly fear.
A jaunty and informative read for anyone in the business. (Except for that ýtoo clever by halfý introduction.)
Wit, wisdom and uncommon common sense.Review Date: 2003-03-13


Architectural Acoustics--EganReview Date: 2007-12-08
Highly recommended.
best introduction to architectural acousticsReview Date: 2007-08-15
Use This Book!Review Date: 2000-11-12
Must haveReview Date: 2000-05-12
Excellent book for architectsReview Date: 2000-09-01
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