Hill Books

Of all the business books I've read, and I have read a great deal more than most for my job, this is simply one of the best. It is well researched, yet also well written. Its lively, yet detailed, historical analysis brings out the lessons of business that are usually lost to time. This book has more intelligent things to say about the true sources of business success than ten of the best sellers combined, and is just as fun to read as any of them.

Gerard J. Tellis and Peter N. Golder methodically and empirically demonstrate that pioneers are rarely rewarded for their efforts at the end of the day. The confusion between pioneers and current market leaders lies in the exclusion of failures (survival bias), tendency for managers to refer to their own firm as the pioneer (social desirability or self-reports bias), and self-serving market definitions (self-serving bias). For example, the Gillette Company is the oldest surviving firm in the disposable razor market. However, the Gillette Company was not the firm that first commercialized the razor. Similarly, Intel was not the firm that first brought the microprocessor or CPU to the market, even it has been perceived as the pioneer in that industry.

Tellis and Golder brilliantly build on over a decade of in-depth research to show that vision, persistence, relentless innovation, financial commitment, and asset leverage are the real factors that drive the superior performance of enduring leaders like the Gillette Company and Intel.

1. In their examination of "Vision", Tellis and Golder take their distance from the traditional definition of that much abused business term. Often, vision is indeed synonymous with broad mission statements used to excite and inspire stakeholders of an organization. In Counter-intuitive Marketing, Kevin J. Clancy and Peter C. Krieg concurred that most companies do not have much of a vision (See especially pg. 74 - 86). Vision has two key components according to Tellis and Golder: 1. A focus on the often-decried mass market with its dynamic and evolving needs and 2. A unique perspective of serving that mass market. For example, in contrast to its top competitors, AOL has stressed from the beginning convenience, ease to use, community, and ubiquity. Similarly, McDonald's has stressed from the onset quality, service, cleanliness, and value to build a worldwide network of mainly franchisees for bringing fast food to the masses. In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's definition of vision by explaining it as an answer to three key questions: 1.Where does a firm want to go? 2. How will the firm get there? And most critical 3. Why will the firm be successful? (See especially pg. 12, 306, and 317).

2. In their analysis of "Persistence", Tellis and Golder debunk the myth that enduring market leaders usually achieve their success through luck or sudden breakthroughs. In fact, visionaries have the will to persist in their efforts through seemingly insurmountable obstacles, slow progress, and long time efforts. The origin, early struggles, and ultimate success of Federal Express showed how important the vision and persistence of Fred Smith, its founder, made the difference at the end of the day. Similarly, the ultimate success of xerography after 13 years of research was due to the unwavering faith of former Xerox (Haloid)'s CEO, Joseph Watson in the underlying technology.

3. In their approach to "Relentless Innovation", Tellis and Golder remind their audience about the importance of firms not resting on their laurels. Technology and consumer tastes constantly change. Tellis and Golder rightly identify complacency with past successes, bureaucracy, managerial occupation with current customers and competitors, and fear of cannibalizing existing products as the four enemies of the relentless pursuit of innovation. For example, the earlier history of the Gillette Company clearly indicated that its success led to complacency and arrogance detrimental to its market leadership several times. Quoting Andy Grove, one of the founders of Intel, "Only the paranoid survives." In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's examination of both time-based and cannibalization strategies (See especially pg. 219 - 234 and 257 - 271).

4. In their study of "Financial Commitment", Tellis and Golder demonstrate that visionaries show persistence in their ability and willingness to raise and commit financial resources whatever the obstacles in their way. For example, Federal Express was on the brink of bankruptcy for years before it finally took off. Similarly, King C. Gillette, one of the co-founders of the Gillette Company, struggled not only to launch the eponymous company but also to raise the capital necessary to commercialize his disposable razor for years.

5. In their dissection of "Asset Leverage", Tellis and Golder look at how generalized and specialized assets can be mobilized for dominating a product category. Tellis and Golder rightly identify the extent to which the new product category does or appears to threaten the old product category, a strict focus on costs, myopic view of markets, and bureaucracy as the four major hindrances to leveraging assets. Xerox squandered more than one opportunity to leverage its assets to adopt and commercialize the revolutionary discoveries of its Palo Alto Research Center for years. In contrast, Microsoft showed sacrificing several products in development as the way to catch up with the competition after it had initially misjudged the potential of the Internet revolution.

Tellis and Golder also remind their audience that the relative importance of the five factors mentioned above varies by firm and market characteristics: new firms, established firms competing in established markets, and established firms entering new, yet unrelated markets (See pg. 265 and 266).

To summarize, Will and Vision by Gerard J. Tellis and Peter N. Golder is like The Innovator's Dilemma by Clayton M. Christensen a major contribution to a better understanding of how markets really work.

In Will and Vision, the authors refute the theory that first-movers have an overwhelming advantage, and replace it with the idea that seven factors, that can be summarized as will and vision (hence the title of the book) are instead the factors that permit companies to dominate markets.

First, the author performed an in depth empirical study that included 43 different industries at different times in order to show that the original entrants in many markets were not in fact the current leaders. Instead, the authors offer the following seven factors as the main ones in determining whether firms became leaders in their markets:

* Envisioning the Mass Market - Examples include P&G with Pampers disposable diapers for everyone instead of for travelers only and Kodak with photographs for the non-professional.
* Uniqueness of Vision - Examples include Tim Berners-Lee and the development of the WorldWideWeb and King Gillette's view of the razor market.
* Persisting Against All Odds - Examples include Bill Gates' persistence that landed him the operating system contract with IBM and Haloid's persistence over a decade that created Xerox.
* The Need for Relentless Innovation - Examples include Moore and Noyce leaving Fairchild Semiconductor to found Intel and the relentless pace of innovation there, and Gillette's close brush for lack of innovation in the 1960s and its ensuing fast pace since.
* Organizing for Innovation - Examples include HP's organization beating Xerox and IBM at the laser printer market, and Netscape beating Mosaic by taking talent and rewarding it.
* Raising and Committing Financial Resources - Examples include Fred Smith's almost bankruptcy to keep FedEx alive and Amazon sacrificing profits for a long period in order to achieve its envisioned mass market level of service.
* Leveraging Assets Despite Uncertainty - Examples include IBM losing the PC battle because it did not want to hurt its mainframe sales, and Charles Schwab's leadership in web trading after it chose to focus on it and sacrifice off line higher margins.

Overall, I found it a very good entertaining book, with anecdotes that help support the ideas the authors suggest. I strongly recommend it.

This book comes out with a hypothesis challenging conventional thinking which assumes that pioneers dominate markets. Collecting and analyzing historical data from over 66 industry segments the conclusions by the authors is baffling. This is not a case where statistics is used conveniently to support untested theories using available tools to prove a point. The approach to understanding market dominance and the role of pioneers and followers is path breaking. Contrary to common belief, data shows that in many cases the pioneers have as little as 9 % market share. The ingredients for success are therefore not being there first, but doing the right things.

Five factors that emerge as key to ensuring long term success and market dominance are Vision, Persistence, Financial Commitment, Innovation and Asset leverage- factors that are structurally related in a causal chain starting with a clear vision for a mass market. There are innumerable examples and detailed cases where the inability to see a mass market for innovative products has resulted in late comers grabbing the market from incumbents. Fear of cannibalization of existing products, bureaucracy, complacency, are some other causes that stifle growth.

After explaining the hypothesis, a good and crisp summary of the conclusions from the historical data, every chapter proceeds sequentially to substantiate the findings. This is a rare combination of business history, statistical analysis and strategy. It is this unique combination and the unconventional wisdom that is bound to make this book a classic in its own right. The range of products covered varies from diapers to couriers and computers. IBM, Microsoft, Fed Ex, Xerox, Gillette are some companies that are discussed in detail.

Comparing it with other books on similar research, my prescription for business would be:

Innovators Dilemma + Will and Vision + Built to Last + Good to Great = Road to Market dominance.

Highly recommended.

Few business principles engender as much faith among people as the principle of the pioneer's advantage. For example, Ries and Trout, in their book on the 22 Immutable Laws of Marketing, boldly state the "first immutable law of marketing" to be "It's better to be first, than it is to be better." Brand recognition, brand loyalty, consumer inertia, network effects, experience effects, access to distribution channels - these are all reasons for why the first movers in a market could have an advantage over others in the quest for market domination. Consultants, academics, and managers note the many examples of pioneers who appear to have done very well in their markets. Look, they say, at Gillette (in safety razors), Hewlett-Packard (laser printers), Microsoft (PC operating systems), and Amazon.com (online bookselling). All of these cases appear to prove the pioneer's advantage.

Tellis and Golder argue quite convincingly that these examples prove exactly the opposite: pioneers are much more likely to be cursed to failure than blessed with long term success! The authors show that the real pioneers in the markets listed above are not the current market leaders. Gillette entered the safety razor market in 1903, but a company called Star, they find, had already introduced a safety razor in 1876. H-P entered the laser printer market in 1984, but IBM had one on the market in 1975. Microsoft introduced MS-DOS in 1981, but Digital Research had introduced its CP/M operating system back in 1975. Amazon.com entered the online bookselling business in 1995, but Clbooks.com/books.com was selling books online in 1993. Most of these pioneers are forgotten now - many are long dead. Yet the myth of the pioneer's advantage lives on.

Using new and detailed historical research, Tellis and Golder systematically debunk the myth of the pioneer's advantage. The book refutes much conventional wisdom, and wonderfully weaves together hard data and vivid business stories to argue its thesis. Tellis and Golder are two of the world's leading experts on market entry and long term success. Their prior research has had a major impact on the academic business community. Yet if current and recent business practice is any indicator, few managers seem to be aware of the lessons that emerge from this remarkable stream of research. One only needs to think back at the Internet gold-rush to see this point.

The bulk of the book is on the question: If pioneering does not explain market dominance, then what does? Again, Tellis and Golder bring fresh, unorthodox insights to this question. They organize the answer to this question along two dimensions: Vision and Will. Their arguments force one to rethink several common precepts. For example, they challenge the very notion "vision" as it's currently understood. Similarly, they point out that dominance is often seen as a function of luck, or being at the right place at the right time. In fact dominance is more a function of small, incremental innovations in design, manufacturing, and marketing over many years. Indeed, it took Procter and Gamble (a latecomer) 10 years of persistent planning and research to find success in the lowly disposable diaper market.

Overall, the book is provocative and compelling, meticulously researched and highly practical. The case studies alone are worth the price of the book. But the novelty and persuasiveness of the insights make it one of the finest works on business strategy.

Ruth Axtell Morren is a wonderful writer and one of my favorite authors, and I agree with the other reviewers that this is an excellent book.

However, I do take exception to one of the underlying ideas in the novel---that is, the repeated assertion (by the Methodist heroine to the Jewish hero) that Judaism and the Church of England are "dead religions" full of "meaningless ritual." I think such claims are offensive to readers who might be part of liturgical/sacramental Christian churches (Catholic, Orthodox, Anglican, Episcopalian, Lutheran, etc.). The implication is that one cannot truly encounter Christ in those churches and that people in those churches are just practicing a "works-based" sort of useless faith, which is an unfair generalization.

I had the opportunity to dialogue with Ruth Axtell Morren herself about this novel, and she explained to me that at the time she wrote the book, she was an "on-fire pentecostal" and that the Methodist church of the early 1800s was the closest thing she could find to the sort of church she felt most at home in. She also said that she has since grown a lot, as a Christian and as a writer, and that she now has a more generous view of Christian churches as a whole.

Originally, though I liked the story very much, I was rather disappointed in the novel because of the prejudice I felt was being demonstrated towards liturgical types of churches. But now that I've heard the author's side of the story, I can understand better and forgive the mistake.

Readers should enjoy this novel, but take care not to absorb the notion that one must be a Methodist (or belong to some other non-liturgical Christian church) in order to truly worship the Lord. There are a great many vibrant, Christ-centered liturgical/sacramental churches; the rituals are only meaningless if you refuse to see the meaning in them or to let the Holy Spirit work on your heart.

For my part, I am looking forward to reading more novels by this fabulous author!

First, I would like to make mention that while this is the first book published in this series, I highly recommend reading "Dawn in My Heart" first. It clearly happens before this story on the timeline and gives you a good background on Althea, the main character. Although this truly is the better of the stories, references to the events in the other are made throughout this book.

That said, this book was a wonderful story, truly romantic. The characters are extremely likeable. Conversions are believable (which usually seem unrealistically abrupt in most books of this genre) and romance buds BEFORE it blooms (another thing rushed in other books). Everything about this story unfolds in such a subtle and wonderful way. Modern day struggles in faith are faced in this book and are faced in such a realistic and wonderful way. The emotions and feelings of Morrens characters are so well described you can feel what they are.

This is such a wonderful book. I recommend reading all of Morren's books. They are all spectacular.

I just finished reading Winter is Past and absolutely loved it. I had intended to savor this book slowly but got so caught up in the story and beautifully written characters that I devoured almost 400 pages in a few days. I love Ms. Morren's books and have read every one of them - although I love all her books, Winter is Past was especially riveting. I loved watching Simon and Althea fall in love and the struggles they endure both together and inwardly made the book deep, rich and so very satisfying. I can't wait for more of her books!

Winter is Past
Ruth Axtel Morren has created her first compelling master piece. Winter is past an inspirational- historical novel that will captivates every reader's heart. After being raped Althea Breton renounced to her life of wealth and social position to serve the Lord. She lived her life working t at children orphanages and nursing the sick.
Simon Aguilar needed a trustworthy woman to care for his seriously ill daughter: Rebecca. Althea accepted to work for him as a favor to her brother even though she didn't want to do anything with a converso (as men like Aguilar were known) were more common in nineteenth-century England. Simon Aguilar, a Sephardic Jew who has made a nominal conversion to Christianity in order to realize his goal of a political office. The author herself descended from Shaphardim which makes the novel credible.
When Althea Breton arrives to act as Rebecca's governess she certainly has no idea what Simon is like. Althea hopes that when she is no longer needed in the Aguilar household, she can return to her life in service to the poor, never knowing of what would happen between them. The love between them grows and they acknowledge it, but they are wary because of their individual backgrounds and secrets.
Winter is Past is a very touching novel which captures the essence of time. This well crafted story gives great description of the living conditions in London and Sephardic culture in England at the time. Morren brings a lot of historical background, making the novel a success. I took great pleasure reading her novel; it is a great piece of writing which I personally can connect with. I recommended it to all Christian fiction readers, it will make you rejoice.

Maria A. Cervantes

I agree this book is very well written. The characters are very believable and well developed. Althea, the main character, will challenge you in your own walk as a believer. Simon, the male counterpart, is a Jewish man who is really in some ways is the family's "sacrificial lamb" to acquire their representative in the English government. This really is a very profound book for a first time author, or any author! My only complaint is that in giving Althea's traumatic past the author gives a more graphic description (I'm talking one line) than I think is appropriate for a Christian Novel. It compares to Christy by Catherine Marshall. My concern is not the married woman that read it but the unmarried Christian women. But other than that this book is superb!

All three stories were well written. These stories deserve their own stand alone novel! They were great. All the stories pulled you in and you hated to see the characters go! I would love to hear more about Erin and Raimi as well as Tre' and Dr. Summer Lane.

All three stories were great. Francis Ray's story was about Samantha Clark, a former manager of a bed and breakfast. Samantha answer an ad for a housekeeping position and never expects to find the handsome Ethan Rawlins, a man still in pain. Shirley Hailstock's story is about a woman that was hurt when her prom date stood her up. Now he has returned and she is trying to fight the attraction that still lingers. Donna Hill's story is about a radio relationship expert that has no relationship of her own, when she meets the handsome program director, will all of that change?

If you only had one wish for Christmas, what would it be? Would it be something materialistic, or would it be to find love with that special someone, on the day that is set aside to celebrate the birth of the one who is the epitome of unwavering love? In WINTER NIGHTS, an anthology with stories from such notable authors as Francis Ray, Donna Hill and Shirley Hailstock, we are treated to three endearing stories of true love at its finest.

Though each story was your typical romance with the happily ever after ending, the authors managed to portray deep emotions that have you rooting for the characters as they embark on that often bumpy, but ultimately rewarding, road to love and happiness. Next time you're feeling blue and need a little something to bring a smile to your face, or you want to escape from the pressures of life, pick up a copy of the newly re-released WINTER NIGHTS. You're sure to come away with a full heart and the knowledge that true love really does conquer all.

Reviewed by Renee Williams
of The RAWSISTAZ™ Reviewers

Again my girl Ray out did herself with another great read! "Winter Nights" kept me up all night! I encourage everyone to go out and get a copy. They even have it in paperback now!

Francis Ray's, "Until Christmas" is a touching novella about a young woman who not only touched the heart of the high school principal, Ethan Rawlings, but Samantha also won the hearts of Ethan's twins, Alan and Alex. Samantha, aka "Sam," was hired as a combination housekeeper, babysitter temporarily, but only until Christmas. At least, that is what Ethan told the twins and Sam, as well as himself. However, it was much too late for all of them to abide by this decision. Each was starved for the other's affections and each had become too attached to give up. The twins, not only saw Sam as their housekeeper/babysitter, but they saw her as a friend. She could play ball and was not afraid of their dog. The twins' affection went deeper still. Although they were in contact with their grandmother, they were still minus a mother figure. Sam with her winning ways, not only because she was a good cook and let them help her in the kitchen, but because it was who she was, had become special to them and they wanted her with them full time. Not only had Sam become special to them and the twins had become special to Sam, but Sam had also affected the twins' dad. Ethan's feelings for Sam were more than that of an employer, more than that of a friend. Somehow, in that short time, Sam had imbedded herself into Ethan's heart. Was he willing to allow a new love interest into his life or was he still shadowed by the deceit and experience of his ex-wife and the deceased mother of his twins. Ethan thought he had a solution to the problem when he reluctantly agreed to keep Sam, "but only until Christmas." However, love does not have a set time to go away. Therefore, until Christmas, turned out to a lifetime of love for Sam, Ethan, Alan and Alex. "Until Christmas" was the best. Way to go, Ms. Ray.

"Kwanzaa Angel" was a sweet remembrance into the past with a chance to correct the future. Erin had been hurt in the past by Raimi, who had reentered her life. Would Erin give in to her feelings that never dissolved for Raimi and become involved in a new relationship or would she revert back into the past? "Kwanzaa Angel" was about the Kwanzaa celebration, but with a twist of love for Erin and Raimi. Good story.

"'Round Midnight" was about the New Year's celebration. I loved the story of Dr. Summer Lane, the psychologist who now has a job at the radio station as a counselor on the air. Her show airs around midnight. It is at the radio station where Summer meets Tre Holland, one of the bosses. Everyone thinks Summer is a snow or ice maiden because Summer stays to herself and does not socialize with the others. However, Tre is attracted to Summer and sets out to melt the snow. Summer also has feelings for Tre and wants the ice to melt from around her heart. However, after getting together, somewhere while the ice is melting another freeze comes along and the ice around Summer's heart becomes another block of ice. Summer and Tre suffer heartship and are temporarily separated. Tre sets out to recapture Summer's love and to permanently melt the ice. He knows a new year will be approaching and is determined to be in Summer's life when the new year begins. So, he sets out around midnight to make it happen. Will Tre succeed in his endeavor? Read "'Round Midnight" and see what the New Year has in store for Summer and Tre. Great story with just the right amount of heat.

During my working years all of my emphasis has been on only one element of retirement, finance's. Certainly it is important but I began to wonder how would I spend my time. How do I give back? Can I add value to my community? What is really important to my family and me in this next life's phase? Will I be able to stay busy and productive or spend the majority of time watching the History Channel? Will I have a reason to get up each morning? Because of this uncertainly I have delayed retirement for the past two years.

Alan Bernstein and John Trauth have given me a process to determine my retirement direction. Although there is much to be done I'm planning on retiring next June. I feel comfortable that retirement is an opportunity to give back and add value. Much to my family's surprise, I'm looking forward to life's next journey. Retirement will only be the beginning not the end and a continuing learning process. Many thanks to "Your Retirement, your Way" for the nudge I needed.

It seems to me--and I admit the possibility that I may be wrong--that when I retired back around the turn of the century (1999, to be exact), retirement planning books were mostly about money. Yes, financial planning is very important, but it always seemed to me that by the time you reach retirement, you've done it or you haven't. I'd planned in my own conservative way, so I never read those books.

Today, thanks to the self-help book craze, the scope and number of retirement guides seem to have expanded. I'm not a fan of self-help books in general, and I've been retired quite a while, but I still decided to take a look at one of the retirement guides for the new age.

Your Retirement, Your Way, by Alan Bernstein and John Trauth, is subtitled, "Why it takes more than money to live your dream." In thirteen chapters, including "Preparing Psychologically for Change," "Creating Your NewLife Master Plan Summary," and "Determining How You Want to Be Remembered," Bernstein and Trauth cover many of the retirement concerns I've faced, and they provide common-sense guides for coming to terms with these issues.

The authors of this book invite you to create a "personal, customized NewLife Master Plan . . . through a structured process that will give you the power to take your future life into your own hands and create the best possible retirement lifestyle unique to your own interests, personality, relationships, and situation." A lofty goal, indeed!

I especially like Bernstein's "Who Were You? Who Are You? Who Can You Become?" chapter because the author suggests writing down things such as "What I was doing when I was at my best," "Situations in which I've been at my worst," and many more. I promote the same strategy in a less structured way in my own book, Seniorwriting: A Brief Guide for Seniors who Want to Write (Infinity, 2007). "Writing to Discover," as I call it, is a great idea! I'm glad to see it included here.

I was also happy to be introduced to the "Birkman personality profile" (copyright Birkman International, Inc.), a somewhat complex but very interesting strategy used by some psychotherapists "to better understand people negotiating complex transitions."

I tried the included "Birkman Interest and Style Summary" to discover my interest and lifestyle colors: Red (Implementer), Green (Communicator), Yellow (Administrator) or Blue (Planner). My result was blue all the way. That means I like to plan activities, deal with abstraction, think of new approaches, innovate, and work with ideas. It also means that I appear perceptive, agreeable, conscientious, reflective, and creative.

Blue means that my interests include abstracting, theorizing, designing, writing, and originating, and that my fields include writing a book, joining a spiritual commuinity, teaching, and volunteering. My style is insightful, relective, selectively sociable, creative, thoughful, emotional, imaginative, and sensitive, and my preferred environment is cutting edge, informallly paced, organized in private offices, low key, and future oriented. With the exception of "joining a spiritual community," these terms fit me perfectly. If I had not pretty much done so already in my own way, I could have gone on with goals, strategies, objectives, and specific activities and tasks to create my NewLife Chart.

There's much more in this book, including one chapter on financial planning, but the emphasis is on self-anaylsis, facing reality, and planning ahead. This book fulfills its stated purpose to "help you recognize and draw on resources that you may never have recognized . . . to create a truly fulfilling life, custom-designed for you and you alone."

I heartily recommend Your Retirement, Your Way to anyone nearing or even beginning to think about retirement. It's a big step; don't take it unprepared.

Seniorwriting: A Brief Guide for Seniors Who Want to Write

This unique book combines psychological self-testing to better know oneself, (ones needs, interests, dislikes, what one is good at, & less good at,) with a personal strategic planning process resulting in a personalized & updateable action plan to fully live the 50% of ones life ahead that one may have in today's world if we're in the 60 yr old range.
Absolutely great for baby-boomers who believe in themselves & taking charge of their own future!

To look upon this extraordinary work as a "how-to" book about retirement is to miss the point. Once the reader gets into it just a little way, it becomes apparent that Your Retirement, Your Way, is a tool, potentially immensely useful, for giving thoughtful consideration to the "third chapter in our lives", and then building a personalized `Master Plan'. The plan is comprehensive, in that it includes not only the financial side of things, but also the psychological preparatory work that makes the transition to "retirement" a rewarding experience. In short, this book not only makes you think, but also engages you in a rich, complex and in-depth process which goes far beyond what professional financial advisers will tackle.

The authors recognize that financial planning is only a part of retirement planning. The genius of the book is that it integrates the financial side of things with the personal, psychological issues that merit--but seldom receive--acknowledgement and attention. The reader performs exercises that reveal his or her individual personality profile. This leads to careful consideration of life goals, and the preparation of a meaningful "New Life One-Year Action Plan."

There is an explicit recognition that one's retirement plan is going to involve costs quite different from those that are a part of pre-retirement life. Every aspect of financial planning is covered in clear English. As with the psychological side, the financial parts of the book can easily be understood by anyone.

I mentioned that Your Retirement, Your Way, is `potentially' immensely useful. That's because the reader really must follow through with the exercises that are essential to the process. If you are looking for a quick read to get some facts about retirement and its challenges, this is not your book. If you want a trusted adviser who will help you develop your own, personal approach to retirement over a few weeks, then get the book, and get to work!

I loved this book. It was all about ME! This is a wonderful read about what to do before and after retirement - masterfully written with great advice.

I fell in love with this book when I first perused it many years ago at the house of a friend. Whenever I would go over there I would grab it from off the shelf. It was very old, so I never suspected it was still in print. Needless to say, I was thrilled to obtain my own copy, which remains on my bedstand.

I love this book. The poems are great and I can find the poems that Anne says in the movie, "Anne of green Gables" and "Anne of Avonlee" I love the poems. I like These are the Times That try Mens Soals.

My father had an old copy of this book that he read as a child. He loved to read his favorites from this book, or simply recite them from memory. They are classic rhyming poems. Another favorite book of mine is "Poetry for a Lifetime", a beautiful volume which includes a number of these poems, including "Plant a Tree" and "Home". It has a much larger number of poems and is illustrated and has comments from the editor. I highly recommend both books.

I read this book as a child 40 years ago. The poems in this book are timeless classics. I look forward to sharing them with my own children.

This was my Dad's poetry text at college in the thirties. Every Christmas during his life he would read the 'holiday' poems to our family. I have carried on the tradition for my children and grandchildren and each year they await the reading of 'Bairnies Coodle Doon' and 'Jes for Christmas', two wonderful stories that bring forward the lives of children of a hundred years ago. If tradition is important to you and if you want to introduce your family to poetry as America knew it for the first 200 years, this collection if highly recommended.

This book is IDEAL for anyone who is going to train or teach anything. How to cut the fluff and deliver the required facts.

I am not a professional trainer by trade. However, I was recently appointed training coordinator for my department. The Accelerated Learning Handbook has definitely helped me approach my job with a fresh perspective. The information, ideas, and techniques presented have enabled me to more effectively train those in my department as well as those in other functions. Before reading the AL Handbook, I thought all that was needed to effectively teach someone was simply to make sure all of my PowerPoint slides were logically put together. I now have a broader view of how people learn and a sold framework to use when putting together training materials on any topic. I highly recommend this book to anyone that wants to engage the audience and create meaningful, effective training presentations.

I have worked with adult learners for more than fifteen years and have always tried to incorporate whole-brained, participative learning. This book provided some excellent theoretical background as well as a lot of new instantly usable ideas. I wasn't even all the way through before I applied a couple of the techniques and got an excellent response from my client.

Finally, teachers and administrators have a useful tool to recharge their classrooms/schools. We have become so test oriented that many times we forget that the process of learning comes from the doing. The statement comes to mind that we utter with new approaches," When do I have the time to get it all in?". That is where the problem lies! We are so pressured with these new demands that we loose sight of what is important, the process. This book will give us a clearer picture of how we can recharge our teaching and can provide the key so we can use the ideas to change the way we teach or approach the students' learning who are in our care.

I was getting ready to prepare a training program for 44 persons when I read this book. Immediately! after I used the guidelines to prepare my session. Preparation was fast and easy -and fun! I really couldn't believe that it was that easy to apply and it has been one of my best sessions to date. I refer to it when I need a refresher or a new perspective. I definately reccomend this book for trainers who need to keep their material fresh and interesting (esp. in-house trainers).

Over the years I have bought two text books on this difficult subject, and never could get past more than two chapters. In contrast, this book is both readable and extremely well organized with a summary of the main points at the end of each chapter. For any formulas used in the text, he defines the symbols along with the formula. No looking back to early chapters.

Highly recommended.

Even after having collected and read quite a few of the modern textbooks on architectural acoustics, Egan's Architectural Acoustics (1988 hardback edition in my case) still stands as the most accessible first foray into the subject. I frequently use this book in my consulting practice when I need to illustrate a fundamental concept, such as sound isolation, auditorium shaping, or the basic acoustical conditions necessary to support various styles of music. Even though the binding has mechanically failed, I have not yet been able to bring myself to part with the book long enough to have it rebound. Perhaps the new softcover binding will actually hold up better to repeated reading, as this book will surely receive and deserve!

Since first encountering Egan's text a little more than 20 years ago, I've continued to return to it for solid information. Complex material is presented in a way that allows me to apply it to unique conditions at hand. Some of the world-class acoustics consultants with which we've had the privilege to work rely on Egan to help communicate complex ideas. Without compromising too much real technical nuance, the ideas are so clearly communicated that I was able to offer the book to members of a church in eastern Europe working to improve the condition of their worship space.

I'm a architecture student and I think this book is like a bible of acoustics in architecture. It brings detailed info for designing places with good acoustic performance whit various technics and for the most different type of places like a simple residential to auditoriums and concert rooms. I have other acoustics books (like William Cavanaugh's) and they always make mention to David Egan's book. If you're in search on books about architectural acoustics, I think that must be the first one to buy. It's a must have in any architect biblioteque.

I am an acoustical consultant... I have read a lot of books onarchitectural acoustics. I found this book unique of its kind. The concepts are introduced by plenty of figures and illustrations with informative text that make the discussed subject easy to read and comprehend especially by the architects. Writing on the figures and using checklists added a lot of understandibility. Also the text itself is informative and directly address the subject. In other words, the book is excellent and comprehensive.

Watch Video Here: http://www.amazon.com/review/R3CF7E74NYTQX9 This is an excerpt from the ABC live interview for the book Artificial Imagination. Kalpanik talks about his immigrant experience, meaning of life, and important of including a sense of humor in your life style and philosophy.

The word artificial originally meant "artful, crafty." That's an apt description of ARTIFICIAL IMAGINATION, which blends art, craft, and wit into a narrative that teaches us life lessons that we did not knew we knew.
-- Richard Lederer, author of Anguished English

Watch Video Here: http://www.amazon.com/review/R2JQ1EBHV3YOR6 Great book, nice splash of humor--high quality photos! I specially like the love story at the end.

Here are some links to photo posters and calendars from the book and promotional T-shirts:
Scenic City and Boat Photo Poster
University of Washington Photo Poster
Seattle Secenic Sunset Photograph
Seattle Secenic Photograph
Thonging At the Beach
San Francisco Scenic Union Square Photo Poster
Pike Place Market Photo Print
Beach Hotties Poster

Watch Video Here: http://www.amazon.com/review/R1CJDZRIOJJIFN Kalpanik's writing is down to earth, funny, witty and smart. He chronicles his journey of self-discovery with an amazing detail and humor. His coverage of the various places he has been to--UC Davis, San Francisco, San Diego, Seattle and Nashville-- was informative and enjoyable, and so were his jokes around them. I recommend this book to anyone looking for light reading, specially busy professionals who do not have time to read a whole book in one straight session but want to read one entertaining a chapter at a time.

Watch Video Here: http://www.amazon.com/review/R3T5IX83S8N7DX Light reading, but very engaging! Entertaining and excellent for busy professionals since you can read it chapter at a time and still enjoy it!

Learning Italian verbs is a hard process - there are so many forms to learn and this book organizes them well. It gives examples of how to use the verb forms and how the verbs change meaning. I find it easy to use for a difficult subject.

This is a big but comprehensive book. The explanations are clear but not as spartan (thankfully) as some other texts. The usage examples are good - in the sense that they ring true. As always, one would like more examples but most of them connect the verb with its aligned prepositions (which is pretty essential in Italian). Overall, no complaints.

I went to my local bookstore (Powells!) and examined every "big verb book" they had. I decided on this one due to its easy-to-read layout and general comprehensiveness. There are plenty of contextual examples of usage for each verb, with expanded examples for the more commonly used verbs, especally in idioms (very helpful). There's a nice introduction to the various kinds of tenses. Honestly, though, the clincher was how well laid-out each page was. In a book like this, where the information is going to be essentially the same from version to version, ease of use and general clarity become the essential selling points. This has become my constant companion in my study of Italian. Oh, great index, too!

I'd read that this book was better than Barron's and I agree. It has good explanations of the tenses, with adequate examples. I like the layout of the conjugations in the format
1st person singular 1st person plural
2nd singular 2nd plural
3rd singular 3rd plural
much more than Barron's listing, I find it easier to read. There's a lot more examples given of usage, idioms, and related expressions. The CD I thought was a bit of a non-event, rather boring, and the multiple choice answers fairly obvious, testing you more on your ability to be a good guesser than to actually have a deep knowledge of the verbs. I definitely recommend this book, but don't bother with the CD version.

This is a practice book that is good for any level of student of Italian. That it comes with a CD makes it even more useful. Only one problem I see --- it did not work on Windows Vista for me; but, there are no problems with XP.

At the moment the only real game worth playing is Google. No, I'm not a spokesperson for them but it is clear that if you're going to play you ought to play with the guys that own the ball. There is power in "Building Your Business with Google for Dummies". The best thing is that when you meet the Google criteria and succeed with them you can use the exact same business building blocks with any other resource. Brad Hill understands this and does a great job relaying his knowledge via the "Dummies" format. I'm beginning my second read-through. Thanks Brad.

Larry J. Frieders, RPh
[...]
340 Marshall, Unit 100 ~ Aurora, IL 60506
Tel 630-859-0333

This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.

Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.

"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.

You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.

You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.

AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.

Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.

AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.

Hill explains how AdSense makes money, and warns against cheating.

Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.

Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.

Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.

I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.

Anthony Trendl
editor, HungarianBookstore.com

This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.

Ed
http://www.imonitsoftware.com