Hall Books


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Hall Books sorted by Average customer review: high to low .

Hall
Literature an Introduction to Reading and Writing
Published in Hardcover by Prentice Hall College Div (2000-11)
Author: Edgar V. Roberts
List price:

Average review score:

Excellent Anthology of Literature
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-20
It's an excellent anthology. Here are some of the writers, playwrights, authors, and others who have contributed to this text.

Aesop; Matthew Arnold;
Anne Bradstreet; Aphra Behn; William Blake; Robert Burns; Lord Byron; Elizabeth Barrett Browning; Robert Browning; Robert Bridges;
Thomas Campion; Richard Crashaw; Samuel Taylor Coleridge; Lewis Carroll;
Michael Drayton; John Donne; John Dryden; Emily Dickinson;
Anne Finch;
Thomas Gray;
Robert Herrick; George Herbert; Nathaniel Hawthorne; Frances E.W. Harper; Thomas Hardy;
Henrik Ibsen;
Ben Jonson;
Henry King; John Keats;
Richard Lovelace;
Christopher Marlowe; John Milton; Andrew Marvell; Moliere;
Thomas Nashe;
Katherine Phillips; Alexander Pope; Edgar Allan Poe;
Sir Walter Raleigh; Christina Rossetti;
Sophocles; Saint Luke; Edmund Spenser; Sir Philip Sidney; William Shakespeare; Jonathan Swift; Percy Shelley;
Edward Taylor; Lord Alfred Tennyson; Mark Twain;
Sir Thomas Wyatt; Edmyund Waller; Phyllis Wheatley; William Wordsworth; Cornelius Whur; Walt Whitman;

For a textbook it's a really good book
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-22
Obviously I purchased this for class, but unlike some textbooks which can be boring this one was really great. It's more of a collection of plays, stories, poems, etc. than a "literature is blah, blah, blah". It's also very informative, some of the english books I've had for other classes have been really boring or they've cut some of the authors work short. This one gives you so much that I'd really call it more of a book of collected works than a textbook.

It's also broken into sections like Fiction, Poems, which makes it easy to navigate through and the sections are further broken into chapters such as theme, setting, etc. with works that correspond, so you really get a good example of what each chapter is talking about.

One negative though would be the size, it's really big but with all that's included I guess it only makes sense that it would be that massive.

All in all it was a great purchase plus I think I bought it from someone on Amazon for a $1 (for a hardcover!) so it was also a good buy. My suggestion would be that more English professosrs should use it or for anyone who just wants to be informed literally, this is a really good book.

Pretty good text with online adjunct videos for free
Helpful Votes: 0 out of 1 total.
Review Date: 2005-10-30
Used for my college English II class, this text presents many literary ideas which could be useful for fully learning the many apsects of english.

There is an adjunct video course also usually taught in conjunction with this text, and its available for free on demand online at learner dot org.

I've kept this text for the many stories and usefull English info. Worth having.

Is there a teacher's manual with this book?
Helpful Votes: 2 out of 15 total.
Review Date: 1999-03-18
This is not a review. I am searching for a teacher's manual for this book. Is there one?

Great teaching book
Helpful Votes: 5 out of 7 total.
Review Date: 1999-09-20
This book has a companion video series called Literary Visions. That series alsoo includes a study guide. I would highly recommend it.

Hall
The Little LISPer, Third Edition
Published in Paperback by Prentice Hall (1989-03-30)
Authors: Daniel P. Friedman and Matthias Felleisen
List price: $56.00
New price: $29.40
Used price: $21.00

Average review score:

There is no better teaching book, anywhere.
Helpful Votes: 11 out of 13 total.
Review Date: 2000-12-29
The pinnacle of the act of teaching is to be simultaneously clear, simple, interesting, and complete. This is rarely achieved in person, and almost never in writing; "The Little LISPer" achieves it. I believe this defines what a teaching book can be. It is brief. It can be read in snippets, at any pace. It will maintain the interest of anyone who comes to learn. The reader is left ready to write Lisp code, no matter what background precedes it.

I read this book in high school in 1982; it taught me enough that five years later I aced a four-credit independent study class in Lisp (at an Ivy League college) without any further reading. Hey, I *told* him I already knew Lisp! Dr. Friedman, I hope you come across this endorsement some day; please accept my thanks for creating this wonderful little gem. (Pass the pizza, please, I have a little more to write...)

I cannot endorse this book highly enough. If you want to learn Lisp, I know of no better place to go.

It's a five-star book, but...
Helpful Votes: 18 out of 22 total.
Review Date: 2001-12-23
...it's been obsoleted by its own fouth edition. No place on the listing for this book do I find a hint that this is the third edition of a book currently in its FOURTH edition. They renamed the book The Little Schemer for the fourth revision. Buy that book instead.

I concur, one of the best computer book I've ever read
Helpful Votes: 2 out of 2 total.
Review Date: 2000-05-05
I'm still struggling with lisp, but this book was simple, to the point, and clear. I didnt even get annoyed by his goofy attempts at humor.

a bright clear gem
Helpful Votes: 8 out of 8 total.
Review Date: 1998-02-05
I read this beautiful little book as a child and it has never left me. It left me with a clear and straightforward understanding of the basics of LISP -- in this it remains possibly the most enjoyable and time-efficient technical book I've ever read, but much more than this it is a book I still often call to mind as an example of good pedagogy or simply of good design in any field.

The best first book on programming in any language.
Helpful Votes: 9 out of 10 total.
Review Date: 1999-10-29
I gave an earlier edition of The Little LISPer a glowing review in Byte in 1980. It was then the best introductory book on programming, regardless of language, and I still haven't seen anything to compare with it.

The greatest strength of LISP is its firm base in the essentials of the mathematics of computability, including Goedel's recursive functions and Church's Lambda calculus. It uses a single data structure, the linked list, and a minimum of programming primitives, all with well-known mathematical properties. For those who don't know the mathematics, this base in simple concepts means that LISP is one of the easiest programming languages to understand, and at the same time one of the most powerful.

The greatest strength of Little LISPer is its easy and natural sequence of steps for introducing data types and structures (numeric, text, and Boolean atoms organized in lists and trees) along with the recursive programming structures that are natural for creating and processing them.

I have just ordered the third edition for my son who is learning programming (if he can get it away from me).

Hall
The Long Masquerade
Published in Hardcover by G.K. Hall & Co (1981-01-01)
Author: Madeleine Brent
List price: $17.95
Used price: $30.00

Average review score:

New identity
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-14
When Emma is seventeen, her aunt and uncle arrange a marriage to the very rich Oliver Foy. Unfortunately, he turns out to be an abusive monster. When a hurricane comes to Ocho Rios, Emma escapes, thinking her husband has been killed. She begins a new life as a coolie girl, travelling with her friend, Daniel. When he is killed while trying to help an American, she doesn't know what will happen to her.

Excellent novel- one of my favorites!

I can't decide which is my favorite
Helpful Votes: 0 out of 2 total.
Review Date: 2005-04-06
Every one of his books that I've read so far has been my favorite. They're all that good. His characters are so human. He makes it easy to become completely engulfed in the story. I never want to put the books down and I'm always longing for more.

This book is a MUST READ and I wish there were more!
Helpful Votes: 11 out of 16 total.
Review Date: 1999-06-18
I read this book when it was first published and it is as good now as it was then! I recommend it to anyone who likes action and adventure mixed with romance and mystery. The characters are strong and will make the story come alive for you.

This book was excellent, and I would recommend it to anyone.
Helpful Votes: 12 out of 13 total.
Review Date: 1998-11-07
I love all the Madeleine Brent books, but this is one of my favorites. It has it all - suspense, action, romance and mystery. The heroine is strong and adventurous, and the hero is tall, dark and mysterious. I would highly recommend this book to anyone, especially fans of gothic romance, and I am very disappointed that the Madeliene Brent books are no longer in print.

This book has it all -- adventure, romance, mystery!
Helpful Votes: 7 out of 7 total.
Review Date: 2005-03-10
One trait of all M. Brent books is that they are told in first person by the main heroine, who is always honorable, moral and generous (a heroine you can truly admire and respect and long to be), and who always discovers, through the course of the book, her true origins, which is almost always accompanied by a dark mystery in her parents' past. This book is no exception, and of all nine M. Brent books, this is my absolute favorite!
The heroine is raised by relatives in Jamaica, who arrange her marriage with an abusive man (no, they don't know he's unnatural, and there are no graphic details of the abuse). In one night of terror, her husband is killed and she escapes with a close friend (sort of an adopted father) on his boat. They live (platonically) on the boat sailing from port to port trading goods and living happily until they are shipwrecked and she saves the life of a sick man they had been taking to an island (sorry, for more exciting details you have to read the book, and it is verrrry exciting, and this is only a third of the way through :o). Her adopted father dies in the shipwreck, but the sick man gets well and takes her back to England, where she lives happily until a dark secret from the past rears its ugly head and sends her back to Jamaica in search of (to find out read the book!).
I read the book in Czech so I can say nothing about the writing style in English, but I admired the heroine, I loved the hero, and the story kept me glued till the last pages with its intricate twists, multiple plot lines and gripping narrative...

Hall
The Lost Manuscript of Martin Taylor Harrison (Inspirational Collection)
Published in Hardcover by G K Hall & Co (1996-01)
Author: Stephen A. Bly
List price: $21.95
New price: $64.89
Used price: $1.71

Average review score:

great book
Helpful Votes: 0 out of 0 total.
Review Date: 2007-09-01
If you like christian fiction, cowboy stories or a good mystery this book is for you. I have read a lot of his books and all are wonderful. The book was in even better condition than discribed. It got here very quickly.
Thank you!!

THE NY EDITOR & THE RODEO COWBOY
Helpful Votes: 1 out of 1 total.
Review Date: 2003-04-25
Brady Stoner makes me cry when I think of his manly sensitivity to the women in his life. The characters are so real and inspiring, yet great fun too. I'd love to be like Lynda Austin. I understand there's two more books in the series and definitely will be looking for those too!

One of the best books I've ever read!
Helpful Votes: 1 out of 2 total.
Review Date: 1999-04-29
Love it! Love it love it loveit!!!!!!!!!!:

It's awesome!!
Helpful Votes: 2 out of 2 total.
Review Date: 1999-06-15
The Lost Manuscript of Martin Taylor Harrison is one of my favorite books. The other two books in this series are my other favorites. I like this book because it is real. It is about real people with real problems which is a quality sometimes hard to find in books. Love it!

Exiting Action and "Hard Core" Romance
Helpful Votes: 2 out of 2 total.
Review Date: 1998-08-26
I think Stephen Bly is a great author. Unfortunately these books aren't available in my language yet, so I have to keep reading him in English. Comparing to anyone else? Zane Grey - but from another viewpoint. Being the first book in the "Austin-Stoner FILES" this book has good plot, a good story, powerful for your imagination - and not only that, but it even has a surprising end to it. My advice to those that bought it: Keep on reading it: You'll enjoy it. And to those who hasn't: Buy it! You won't be disappointed!

Hall
Loving Larry: A Tribute to the Lady Who Named Peptoboonsmal
Published in Paperback by Outskirts Press (2005-09-25)
Authors: Penny Wormet and Elaine Hall
List price: $19.95
New price: $18.57
Used price: $18.50

Average review score:

Awesome read
Helpful Votes: 3 out of 3 total.
Review Date: 2006-08-02
This book was fantastic from cover to cover, if you are into horses or not there is much to learn from the passion of Elaine Hall and her faith in the Lord along with preseverance, Penny did a beautiful job of introducing each player with enough information to easily remember who played what part in the ups and downs of Larry and Elaine's lives...BEST BOOK I HAVE READ IN YEARS.
Karrie

Life Changing
Helpful Votes: 3 out of 3 total.
Review Date: 2006-07-19
I know nothing about horses but a friend let me borrow this book and it made me look at myself and all the good I have around me. She loved her husband and had such a strong faith in the Lord that her problems seemed to be able to be overcome. It makes you feel better, just reading the book. I could not put it down, I had to keep reading. The author puts so much into the book, it's a must read. I'm waiting for her next one with anticipation.

awesome
Helpful Votes: 3 out of 3 total.
Review Date: 2006-03-15
this book is just awesome the author did a great job with the stats on the horses and events,and the life that the Halls lived,it was so inspiring to read, and the emotions were brought out so realisticly, it was a very hard book to put down untill the very end.
Judy Oakes

Loving Larry
Helpful Votes: 3 out of 3 total.
Review Date: 2005-11-03
Loving Larry is touching story of love with the trials of real life thrown in. It was written in a way that I felt the love and pain through which this family lived. This book shows how the faith of one person can change many lifes - something that we see to little of but all can learn from.

If one book can make you grateful for what you have, restore your faith and appreciate life - this one is it.

What a totally awesome book!!!
Helpful Votes: 4 out of 4 total.
Review Date: 2005-11-04
I really enjoyed reading it, even though I didn't totally follow all of the horse information, foal history. The story was put together so well, flowed together with thoughts and feelings. After I was done reading the book I felt so much admiration for Elaine to live as she has. What an inspiring woman!! I alternated between chuckles and tears during the book.

Penny is a great author who captured the essence of Elaine, from her great faith, to the love for her family.

Hall
Machine Knitting
Published in Paperback by Prentice Hall (2005-01-29)
Authors: Injoo Kim and Ruth Burbank
List price: $55.80
New price: $44.64
Used price: $47.39

Average review score:

I Wish More College Textbooks Were This Good & Useful
Helpful Votes: 11 out of 12 total.
Review Date: 2007-06-03
Both of the authors are instructors at the University of Cincinnati in the Fashion Design Program. This is a textbook designed for students to use who have no prior background in machine knitting and are required to produce several graments by the end of the quarter. I believe the authors expect the students/reader to provide the creativity and authors provide the technical knowledge needed to produce what the students have designed. I found the book to be an excellent beginning to understanding and being able to use a knitting machine.

Black and White Knitting Machine Manual
Helpful Votes: 20 out of 21 total.
Review Date: 2006-01-08
Lots of pictures, which are all in black and white.

Close to 90 percent of this book is identical to the manuals that come with the machines - very basic. The DVD does show the casting on, knitting, intarsia, transfering stitches and binding off taking place, but no sound.? I finally got to see a linker in action. There is a chapter on blocking and assembling a sweater. The final chapter has a couple projects . . . a scarf, hat, sweater and slippers. I actually made 2 sets of slippers - which uses the 'short-rowing' technique.

Not a very creative book, I was expecting to learn to do some fancy stitches on my machine. But, if you've lost your manual(s), this is your book.

Useful tool
Helpful Votes: 32 out of 36 total.
Review Date: 2005-09-11
As a complete amateur to machine knitting (or even hand knitting) I found this book to be a very useful. I do not have access to classes of any form for machine knitting in my area and the book/DVD format helped clear up some of the frustrating areas that occur with the learning curve. I expect to continue to use this book/DVD as I learn more & more in this interesting craft.

Machine Knitting
Helpful Votes: 4 out of 4 total.
Review Date: 2007-06-07
An excellent book, clearly illustrated with b/w photos, easy to understand instructions and very well presented. Oh yes, the video was handy also.

Great Little Book!
Helpful Votes: 5 out of 5 total.
Review Date: 2008-01-01
I am so glad I picked this book up. I am impressed with all the information in it. It goes over the basic things like what each part is, that people who have been using knitting machines for sometime would probably not get much use out of. For a new person to knitting machines it is great. It would be great for someone thinking about a knitting machine.
Okay, then it goes into techniques in different stitches, fixing jams, using a punchcard feature on machines with punchcards, different hems, ribbing, different edgings (scalloped edge, rolled edge, twisted cord edge and more). Some other things included encasing a clsed edge band, incasing a cut edge band, welt pocket, finishing techniques. It shows how a linker works (not one on the machine, a seperate one) and then goes into projects. On top of all this there is a included DVD showing this information. Not everything is on DVD, but alot. There is lots of pictures. I really recommend this book.

Hall
Machinery Malfunction Diagnosis and Correction: Vibration Analysis and Troubleshooting for Process Industries
Published in Paperback by Prentice Hall PTR (1997-11-26)
Author: Robert C., Sr. Eisenmann
List price: $89.93

Average review score:

Herramienta de diagnóstico
Helpful Votes: 0 out of 2 total.
Review Date: 2000-08-14
Los planteamientos del autor sobre la formación en las carreras asociadas a la ingeniera es cierto. El libro es un esfuerzo por cerrar la brecha entre la teoria y la práctica del diagnóstico de maquinaria, me ha servido como herramienta en mi área de trabjo, lo recomiendo ampliamente, es el mejor libro que leido sobre el tema

A must to have for machinery malfunction diagnosis
Helpful Votes: 1 out of 1 total.
Review Date: 1999-05-30
It explains fundamental machinery behavior, static and Dynamic measurement, data acquisition, processing and intrpretaion. Detailed case histories.

Machinery Malfunction Diagnosis
Helpful Votes: 10 out of 10 total.
Review Date: 2000-01-25
Mr. Eisenmann has compiled his years of "hands on" experience into this book. Although the information contained within the book applies to most types of rotating machinery, it's focused on high speed process machinery with journal type bearings. I've read dozens of vibration analysis books and none even comes close to this one. It is a must have for any vibration analysis who needs to understand non rolling element bearing type machines.

Muy intereante y ameno
Helpful Votes: 2 out of 7 total.
Review Date: 2000-08-16
Al leer el libro de los Srs. Eisenmann, el lector se identifica totalmente con el acontecer diario de una empresa de mantenimiento e identifica la estrategia tradicional de enseñanza seguida en nuestras universidades.

Actualmente en America Latina existe un literal divorcio entre las universidades y la empresas, este libro constituye una herramienta vital para cerrar esa brecha, sirve tanto al profesional como al estudiante, suministra la teoria suficiente para manejar y entender como manejar las situaciones que en el día a día se presentan en los equipos y maquinarias.

Es uno de los pocos libros que debe incluirse en el maletin de herramientas de uso diario, es ideal para utilizarse en charlas técnicas y en grupos de análisis y discusión operacionales, ya que sus planteamientos son claros y precisos y estan al alcance del lector, sin llegar a un excesivo manejo teórico.

Excellant !!!!!!
Helpful Votes: 2 out of 3 total.
Review Date: 1999-04-21
This book has it all for any vibration engineer

Hall
Management Information Systems: New Approaches to Organization and Technology
Published in Hardcover by Prentice Hall (1997-12-08)
Authors: Kenneth C. Laudon and Jane P. Laudon
List price: $78.67
New price: $8.95
Used price: $0.01

Average review score:

Excellent book!
Helpful Votes: 0 out of 1 total.
Review Date: 1999-08-01
The husband and wife team has made another excellent book. I specially liked the way the authors moved the most important (from my viewpoint) topics first. I and probably hundreds of students here in Manila use their book and it's an outstanding source of information.

comprehensive and easy to read
Helpful Votes: 0 out of 1 total.
Review Date: 1999-04-20
Used this book with a group of 18 managers on a management course. All acclaimed it as a very easy to understand book, very well written and comprehsive.

excellent
Helpful Votes: 0 out of 1 total.
Review Date: 1999-03-18
For business students this bok may give you an excellent updated view of Information Systems.

jiihjihji
Helpful Votes: 1 out of 7 total.
Review Date: 1999-02-18
okokok

get a summary about the how organization use the information
Helpful Votes: 1 out of 1 total.
Review Date: 1999-02-04
How Information Use The Information System

Hall
Manual Grammar of the Greek New Testament: With Index
Published in Hardcover by Prentice Hall (1957-05)
Authors: H. E. Dana and R. Mantey
List price: $46.00
Collectible price: $98.85

Average review score:

A very helpful grammar
Helpful Votes: 1 out of 2 total.
Review Date: 2007-12-28
This is the textbook I used in studying intermediate Greek at Denver Seminary. And it is a very helpful volume. The purpose of this book is not to teach how to parse Greek words. That would be an introductory volume to Greek. What this volume does is to detail different usages of the varying Greek grammatical forms.

So, for instance, this volume outlines the various uses of the Greek present tense. The regular uses are the progressive present, the customary present, and the iterative present. The book then presents "special uses" of the present tense, namely, the aoristic present, the futuristic present, the historical present, and the tendential present.

The book explains in detail how each of these uses function. Such information is imperative to understand when translating the New Testament. In fact, I relied heavily on this volume when I was working on my Analytical-Literal Translation of the New Testament: Third Edition (ALT).

I followed many of this book's suggestions in my translation work, so the information in this book helped me to bring out finer details of the Greek text that are often missed in Bible translations. So, for instance, this book states, "A prohibition in the present imperative demands that action then in progress be stopped.... Thus a prohibition expressed with the present tense demands the cessation of some act that is already in progress" (pp. 301).

Utilizing this information, I consistently translated the prohibitive, present imperative using the form "Stop ..." (e.g., Matt 6:16, "And when you* are fasting, stop becoming gloomy like the hypocrites").

However, there is so much information in this book that sometimes it can be difficult to keep it all straight. So when I began working on the ALT, I typed out initially just for myself, a summary of the various grammatical points and suggested renderings given in this book and various other Greek grammars. That summary proved invaluable as I worked on the ALT, so later I expanded it and included it as an extensive "Grammatical Renderings " section in my book Companion Volume to the Analytical-Literal Translation: Third Edition.

So yes, get this volume if you want to understand the various uses of Greek grammatical forms. But to help keep it all straight, check out my "Companion Volume" as well. And to see how Dana and Mantey's suggestions look in an actual translation, see my ALT.

A Truly Indispensable Handbook
Helpful Votes: 1 out of 2 total.
Review Date: 2005-10-11
This Greek grammar, which is most accurately described as a condensed form of Robertson's and Moulton's literature, is genius. By genius, of course, I mean there is no other book quite like it. A much more popular volume today is the more recent grammar by Daniel Wallace, but Dana and Mantey provide all the content at less than half the size. Admittedly, Wallace is good to have on the shelf, but this book is what I carry to class and actually use on a regular basis.

At the beginning of each section, this book provides references to the larger works by Robertson and Moulton. Although not necessary, it is very beneficial to read those references as directed, especially those in Robertson. This book is supposed to come with a chart of verb conjugations in the back, but if it is missing (as it was in mine), there is an identical chart in the back of Essentials of New Testament Greek by Ray Summers.

In my opinion, this grammar should be the standard for any student of the New Testament; it really is that good. It is regrettably hard to find; however, and along those lines also expensive. Give this grammar a chance, it will soon become your favorite.

The Best Grammar for Intermediate Students
Helpful Votes: 13 out of 15 total.
Review Date: 1999-08-07
I learned Greek grammar from the golden gems of knowledge by Dana and Mantey. Having already studied Summers and Sawyer, this book by Dana and Mantey proved to be invaluable to describe the nuances of Greek grammar which in turn led to clearer exegesis. Thanks to Dr. Delnay, who was taught by Dr. Mantey, for using this book in second-year Greek class at Clearwater Christian College.

Excellent New Testament Greek Resource
Helpful Votes: 2 out of 3 total.
Review Date: 2007-01-03
This is the textbook I used in college for second year Greek. It covers all the fundamentals one might need for that next step in their Greek studies. It is not far-reaching in scope, but that is in keeping with its stated goals: "This book is not offered as an exhaustive treatment of the grammatical phenomena of the Greek New Testament" (from the preface). However, the book systematically covers all the features of New Testament Greek that one needs to secure a sound footing in the language.
I would recommend the book for independent study and as a reference tool.

The Standard Intermediate Grammar Stands Unchallenged !
Helpful Votes: 20 out of 22 total.
Review Date: 1999-01-23
Not even the recent sorties by Young and Mounce have managed to unseat this all-time classic. For ease of use and lucid explanations, this grammar is solid gold! Despite claims to the contrary, this grammar is still as fresh as the day it rolled off the press and as relevant as anything being published today. Recent attempts have been made to improve upon it (e.g. Brooks and Winbury) but it remains unmatched for accuracy and readability. Discover it today!

Hall
Marketing Channels
Published in Hardcover by Prentice Hall College Div (1996-01-15)
Authors: Louis W. Stern, Adel I. El-Ansary, and Anne T. Coughlan
List price: $115.00
New price: $0.99
Used price: $0.01
Collectible price: $130.00

Average review score:

Best Distribution channels book around
Helpful Votes: 0 out of 0 total.
Review Date: 2006-07-05
Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why it is in its 7th edition.

Great update for a seminal book (REVIEW UPDATE: March 23, 2006)
Helpful Votes: 2 out of 2 total.
Review Date: 2001-03-28
Marketing Channels is a must-own for any executive who thinks strategically about the way in which customers buy their company's products.

Like the sixth edition, the seventh edition is organized around a comprehensive framework for channel strategy. Each chapter walks through a different element of the framework. This approach integrates a wide range of material while making it easy to sample just the strategic topics that are relevant to your business.

The seventh edition continues the evolution of the book toward an approach well-grounded in the real-world economics of channels. Much of the content has been carried over from the sixth edition, although the book's structure is more streamlined. A lot of superfluous and outdated material from earlier editions has finally been cleaned up.

The chapter on vertical integration has been rightly moved into the "Channel Implementation" section. This is an outstanding chapter that provides a truly unique synthesis of marketing strategy and economic reasoning.

I have only two minor quibbles. One, the book is beginning to lag behind actual management practice. For instance, the discussion of margin vs. fee payments, new to the seventh edition, receives a scant four paragraphs. Two, the chapters on channel institutions (Retailing, Wholesaling, and Logistics) should either be expanded or more closely integrated with examples in the text. In addition, the data presented in these chapters are often out-of-date, in some cases by more than ten years.

As both a channel strategy consultant and one of Erin's former students, I can personally vouch for the validity of their insights into channel strategy. You will not be disappointed by the quality and rigor of thinking in this book.

Outstanding book on marketing channel behavior.
Helpful Votes: 20 out of 24 total.
Review Date: 1999-02-27
In a business world that is constantly changing, it is absolutely critical to understand the function and behavior of marketing channels -- that is, the roles that manufacturers, distributors, wholesalers, retailers, and consumers play in the channel of distribution. The businesses that understand these tenets will be able to adapt to changes in the marketplace, and those who do not, will ultimately fail.

This is the 5th edition of the original book that developed the theories that explain the structure and behavior of marketing channels. There is still nothing better. For those who understand the significance of channels, it provides a clear roadmap for the analysis of changes. For those who do not, it will explain channel member behavior and illuminate recent successes due to channel management (Walmart, Dell Computer), so that you can understand how the lessons can be applied to your business.

I recommend this book to all business managers, not just to read once, but to keep in your office and refer to often through the years in order to navigate the high seas of channel change.

every CEO should read this book
Helpful Votes: 3 out of 3 total.
Review Date: 2006-02-08
This edition is really a significant leap forward with so many great examples bringing the framework and principles to life. All the other changes help to broaden the readership appeal and increase the book's usability.

For me, this is the definitive text in the emerging discipline of routes to market and is of tremendous value to channels managers, marketing managers and anyone responsible for their organisation's routes to market.

In fact, never mind the marketeers, every CEO should be required to read it.

Theorical and Practical
Helpful Votes: 5 out of 5 total.
Review Date: 2003-01-09
This book, containing plenty of cases in accordance with each topic in every chapter, gives readers hand-on perception on how the theory exists within the business world. I especially love chapter 8:"Channel Power", which specifies 5 powers a manufacturer or distributor may owns and how to deploy them properly in different situation or period. While you read, the book keeps you thinking about your own business and desiring to apply these breakthrough knowledge tomorrow, great!


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