Gordon Books
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What a great book!Review Date: 2007-08-19
New Venture BibleReview Date: 2007-08-13
Good, far from greatReview Date: 2008-03-11
Entreprenurial Genie in a Bottle! Review Date: 2007-08-13
Crafted in an engaging and illuminating literary style, Gordon's book and the man himself, walks the talk! As a veteran entreprenuer who broke out of the corporate confines of bureaucratic lethargy, Gordon followed the glint in his eye and built and sold a company on an idea that had all of the hallmarks of a true opportunity. What exactly is a real opportunity and how do you know if you've got one? Read the book, understand Gordon's customer model and get ready for the ride of your life! This is truly a life-changing handbook for anyone with even the slightest inclination towards entreprenuerial freedom.
This book may also work its inspirational magic on you!Review Date: 2007-06-15
I also appreciate the writing style in clear and direct presentation, which sort of exposed me to quick digesting, to quick absorbing, to quick thinking, to quick acting, and to quick changing. The best part of this book is the "Action" section at the end of each chapter. After getting the entrepreneur's mindset and being trained to think and act like an entrepreneur, you can't wait to take actions to be a real, ambitious and successful entrepreneur!
I highly recommend this book to all my friends, business partners and the people who are reading my review: don't miss this book; this book may also work its inspirational magic on you! As a venture capitalist, I can confirm with you that the people who possess the spirit of Entrepreneurship 101 are our investment targets!
-- review written by Janice Wang


The recipes in this book are delicious.Review Date: 2002-01-03
Astounding SurpriseReview Date: 2002-05-29
Kudos for author and subject matterReview Date: 2001-10-30
A Valuable Contribution to Independent LivingReview Date: 2001-10-27
Well Aged: Dining with DignityReview Date: 2001-10-23

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A book to sink your teeth into...Review Date: 2008-09-04
There are so many sides to Gordon in this book, to the free-living child with mischief on his mind, to the depressed man with little to no time to live, to the man who wants to live life to the fullest, and there and back again and every shade in between. I'm not sure I really liked any of the Gordons presented in this book. It wasn't about me liking him or not, it was more about who he was and a feeling of "wow, he really did all that" and "wow, he was supposed to be dead a couple of decades ago". Heh, reminds me of what we used to say about certain family members - "too mean to die". I usually have a hard time reading a book when I honestly don't like the main character, but the writing of this really made a big difference for me.
I never could reconcile Judy for myself. The author speaks very low of her when she is introduced, but I found myself feeling sorry for her at times. Yes, I know, she didn't always have the best intentions, I'm sure, but I dunno... something about her still bugs me and I can't figure out what it is.
I think I felt the worst for Muriel. I know, everything turns out like it should, but I felt like she was so... pushed aside. In some ways, perhaps the author felt the same way with his brother. It just seemed like Muriel's life got derailed more than it should have. Then again, this WAS the 1940s, so... it was what it was, right?
I also wish there were more splashes of the author's side of the story in here. I felt like I was cheated a little bit because the common lines were very subtle. Probably on purpose, but I still wanted more of what was going on.
Having said that... this author is one to watch. The writing is beautiful and grabbed me from the very start. But more than that, it felt honest. When he's at the fire with his family members, I was there with him. I felt that heat.
Good book. Grab it, toss it on your bedside table and savor it.
A Remarkable Tale!Review Date: 2008-07-18
Wheeling the Deal is a tale of "paraplegic conquers adversity." At first blush this seems like a cliché. After all, we live in an ADA, blue-parking-space, curb-cut world where public policy offsets such handicaps with a cornucopia of government programs and grants. But, wait! This was in the 1940s, when people in that condition didn't even survive, let alone strive. Gordon Zahler should be dead, not the subject of a biography a half century later. And yet, against all odds, he clung to life after his sports field accident, and after a black period of depression and self-pity contrived a plan for economic survival which turned him into an entertainment industry icon. It really is a story worth the telling, and his story is told by a gifted Southern California journalist and kinsman, Chip Jacobs. Jacobs tells the story poignantly and eloquently in a book well worth a night stand berth.
A brilliant and uplifting true story Review Date: 2008-05-05
The side of Hollywood most people don't seeReview Date: 2008-05-01
Chip Jacobs' fascinating biography of his
"Hollywood Player" uncle was just how
un-Hollywood it felt. Certainly there is the
human interest aspect, involving the tragic,
early childhood injury that left Gordon
Zahler bound to a wheelchair for life. Yet
Mr. Jacobs wisely avoids going overly maudlin
upon his audience, choosing instead to offer
up the portrait of a man, so driven by the
desire to succeed, that a mere physical
disability could not stand in his way.
Throughout the course of reading this book, I
never saw Gordon Zahler as an object of pity;
there were in fact times when I found him an
entirely unsympathetic character. But he
always came across as a human being, with all
the debilitating flaws, and ennobling traits
that characterize our species. And that to me
is what makes a great biography. I look
forward to Mr. Jacobs' next work.
Rookie of the YearReview Date: 2008-05-01
The prognosis was death. But Zahler was both too stubborn to die and too stubborn to let the wheelchair that would become his life-long attachment keep him from living with the fullness he considered his birthright.
Cut off from the sense and pleasure of the rest of his body, Gordon Zahler lived entirely within the confines of his head. With little to do but think, wheelchair-bound Zahler rolled into Hollywood on the strength of his father's considerable collection of musical compositions. After several fits and starts, he eventually broke into Tinseltown in earnest, parlaying his father's musical collection into business relationships with the likes of horror-movie director Ed Wood.
Intoxicated by his success, Zahler wanted more influence, riches and notoriety. In time he built the most active post-production movie and TV house in Hollywood. He and wife Judy's traveled the world and hosted cocktail parties attended by the A-list likes of Sidney Sheldon, Jerry Lewis and Nat King Cole.
He also dreamed up many harebrained schemes that belly-flopped or never got off the ground.
Not all of these recollections are endearing. Zahler was a skinflint, paying his people miserly wages even as his own fortunes piled up. His parsimony ultimately drove away devoted longtime employees. Even those who handled Zahler's most basic human functions were subjected to his volcanic temper. That included his demanding and acidic treatment of his care-giving mother.
"Wheeling the Deal" also deals with family bonds, broken loyalties, cold-blooded murders and lost fortunes, right up to its heartbreaking finish.
Author Chip Jacobs, Gordon Zahler's nephew, bares his insecurities regarding his own membership in a chromosomal lineage that gave rise to his eccentric uncle and a retarded brother - even writing of his own accidental entry into the world.
This is the book Jacobs vowed he was never going to write, despite his mother's exhortations. Uncle Gordon's dying days were a freak show to the young Jacobs, making him about the most unsavory character he could imagine chronicling. Then the 1993 fire that swept the Altadena hills above Los Angeles turned a key Zahler family heirloom to ashes. Three years later, Jacobs covered the Malibu Canyon fire for the Daily News of Los Angeles and had an epiphany in its aftermath. A confluence of timing and events set his own imagination ablaze with the recognition of just how improbable and amazing a life his Uncle Gordon had led. The family lore was captured in newspaper clipping, oral histories, police records and legal documents that attested to the stamp Gordon Zahler put on Hollywood and the people around him.
First-time author Chip Jacobs tends to over-throttle the language in the first 25 pages, but the book quickly settles into solid storytelling with remarkable and engaging scenes, punctuated with endless bursts of energetic and artistic wordplay.
I'm already looking forward to this author's next book, which will tackle the history of smog.
There is a hot new pistol in the publishing industry, and its name is Chip Jacobs.
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Bungle through the jungleReview Date: 2008-02-06
In 1923 eight scientists plus the author venture through the South American mountains and rainforests to make further discoveries in their respective fields of study. Touted as, "The most perfectly equipped expedition that has ever started to explore South America", it quickly unfolds into a blundering journey with many problems and mishaps.
Thanks to MacCreagh's sense of humor and wit we see how every imaginable incident went from bad to worse. One by one these scientists quit the expedition to forsake the author and one other to travel up the remote Uaupes and Tiquie Rivers meeting face to face with hostile natives. What transpires is a remarkable short term study into the culture of these indigenous peoples.
Entertaining read.
AmusingReview Date: 2007-08-06
GREAT BOOK ABOUT AN UNREMARKABLE EXPEDITIONReview Date: 2006-08-06
The author is a helper/manager of the expedition. He manages to describe the expedition from its beginning in the Bolivia highlands out to the Amazon plains and to its disintegration. It is quite clear that the scientist were not sure what to expect, and so had not prepared accordingly. Huge volumes of luggage went unused and were a huge burden. Egos and discomfort made the scientist into bickering children and inept explorers. The author masks their names because apparently these were well known figures of their time.
There is a bit of scientific content in the book, but clearly the main reason to read it is for the good humor of the author in describing the situations they get themselves in. One learns more about people and how they behave when taken to extremes than one does about the Amazon.
How Not To Conduct An ExpeditionReview Date: 2002-10-09
A keeperReview Date: 2003-03-01

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The best business history book I've ever read.Review Date: 2006-01-31
This is one of the greatest books I have ever read, bar none. The only down-side is that when you finish it you'll feel depressed because it's over. But that's OK, you can just read it again!
Excellent prose and great examples of U.S. Econommic historyReview Date: 2002-06-15
These 47 articles, gathered from Gordon's 10 years as an American Heritage columnist, cover the post-Revolutionary period through the 1950s. Each article is written, as the title portrays, from an American perspective. Mr. Gordon talks, for example, about the railroads and the characters behind them in the American boom but rarely does he specifically address who invented a product / technology, unless an American did. Additionally, I found that little attention was given to air conditioning, as it has impacted migration patterns dramatically in the U.S.
...
Deserves 10 StarsReview Date: 2002-04-15
Stories Capture the Romance of BusinessReview Date: 2005-03-05
If your idea of the business book is the macroeconomics text that you slogged through when you were in college, the Business of America will come as a pleasant surprise. You'll find yourself engaged with the material and learning a lot about the history of American business and how business is done that you simply wouldn't get any other way.
Gordon writes the "The Business of America" column for American Heritage Magazine, and the stories that he tells there are the stories he tells here. He has divided the books into several sections. There are stories of the early days of the American dream that focus on the first years of Europeans on this continent up through about the Civil War. Other sections are divided into topical areas, such as Farming and Food, Manufacturing and Mining, Transportation, Banking, the Business of War, Business and Government, Retailing and Real Estate, and the Telegraph, Telephone, and Television. The final section is called After Hours.
Each of these sections includes several stories. There wasn't a single one of them where I didn't underline something or put an exclamation point in the margin, or write a note to myself. These stories are insightful, because Gordon understands the basics of how business works and the oddities of the human condition.
There are several stories that deal with how technology, in this case the cotton gin and the sewing machine and the steam engine, transformed whole industries. Gordon backs up his stories with facts.
For example, in the section called, "King Cotton," Gordon tells us: "Only five hundred thousand pounds of cotton were spun into thread - all by hand - in 1765. Twenty years later, sixteen million pounds were spun, by machine, and the price of cotton cloth had dropped from the caviar range to the mere smoked salmon bracket.
That illustrated the effect of the power loom on the spinning of cotton, but later in the same chapter, Gordon comes up with another statistic and description to describe how Eli Whitney's cotton gin transformed the cotton industry still further. "Whitney's machine could be built in an hour or so by any competent carpenter and worked by a single laborer, increasing his productivity fully fifty times. In a stroke, Whitney had reduced the labor cost of ginning from the dominant component in the cost of cotton cloth to a mere triviality. And the cost of cotton cloth dropped, as a result, from the smoked salmon range to the fish and chips bracket."
That's how of Gordon works and writes. He includes the stories and the statistics and the conclusions in a wonderful mix that delights, entertains, and informs.
If you are a businessperson, this book is for you because you will learn about how others before you have faced some of the same challenges that you face. You'll learn about how the economic wheel tends to revolve and good times follow bad, and times of great change follow times of stagnation. You'll be a better and more effective businessperson after reading this book.
This book is also for you if you think business is boring. Those of us who are in business know that it's endlessly fascinating and filled with things to learn, as well as with opportunities for profit. But the media as a whole tend to reduce business to the stock market and ignore the true human drama of what goes on. They miss some of the best stories, because they start from the assumption that the most interesting things in the world have to do with almost anything but business.
That's a point that Gordon makes at some length in the chapter called, "No Respect." It opens with this line, "If Rodney Dangerfield weren't a comedian, he would probably be an executive. Executives don't get any respect, either."
From there, Gordon goes on to point out that many famous inventors were not the people responsible for the changes in society brought about by their inventions. Alexander Graham Bell, invented the telephone, and has a giant entry in the Encyclopedia Britannica. But it washis father-in-law, Gardiner Greene Hubbart, who put together the system that became A T & T; and, not only made a lot of money for himself and Bell, but also changed the shape of the country.
In that example and dozens of others throughout this book, Gordon shows us the romance that goes with the business of America.
Economic history is educational and interestingReview Date: 2002-07-15
There is the story of King Cotton and how the gin made it profitable. Gordon reports on the California Gold Rush, the first television syndication (that's how Desi Arnaz earns a cover picture on an economic history book), war economies, the decision to build the World Trade towers (an eerie story to read today), steamboat races, railroad competition and more, each in pithy, five-page synopses of major historic studies or records. Brief as they are, there is not always a full story, but the histories leave the read impressed and engaged.
Gordon highlights well-known phrases, e.g., "The business of America is business," "The public be damned!" and explains how they came about (and the myths around same). Before we spoke of people "going postal", Gordon writes about the now-lapsed term, "postalization", another idea entirely.
In "The American Game" he shows how baseball is unique in that it was a business and not just a sport from its early years. A strange business, yes, where today "semiserfdom" of ballplayers has produced average annual salaries of $2.38 million and an industry prone to "work stoppages" and seemingly on the brink of disaster.
The better stories are of the visionaries who made and managed business in America, including the man who spent his personal fortune to make milk safe to drink for millions and the unsung heroes who saved businesses from failure. This is a good education for those who don't understand or who doubt the power of free markets, an idea whose time has come, or simply the American dream as it has been lived.

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Novel vs Nature Writing.Review Date: 2006-05-28
Toby, a Show Siamese, is taken on a picnic by his foolhardy owners, and answers the mating call of a feral female. A previous reviewer must have skimmed, citing that Toby has the greatest sex in his life. Yeah, well, Toby has never been put to stud, so he's never had sex and I doubt he'd make comparisons. The greatest sex to an animal is the current sex. It's an instinct, not a romance. Toby returns to man, drawn by the smell of bacon but his mating results in a litter of 4 kittens for the she-cat. Fifty years ago, when I was young, people did not have pets spayed, so the she-cat's care of her kittens reminded me of the delight in watching domestic cats rearing and training their kittens. Hopefully, in today's world, most pets are being neutered.
The story continues with the fate of the kittens, the wide variety of edible game for them in Australia, and it continues to follow the life of the one tom cat from the litter. Particularly upsetting was his encounter with an abandoned mixed terrier dog. Dogs have an even smaller chance of survival on their own. And, of course, that is the ultimate message to be found in this absorbing story featuring a wide assortment of exotic creatures, even a flood, that impacts the life of this cat.
The book is a fascinating and educational read.
For cat lovers from 9 to 99!Review Date: 2003-06-22
The best book about cats I have ever read!Review Date: 2003-01-09
This is (great) adult fiction!Review Date: 2003-01-14
Commentary on today's worldReview Date: 2002-07-04
I could not put the book down, I was riveted to the story line from the beginning, following his growth, learning what he needed to survive thru trial and error. The ending was such a surprise to me.....I am encouraging everyone I know to read this book.
I learned as much from this book as the tomcat I believe. And to me, that is worth it. The care to detail Gordon took gives the belief you are there, with this cat, going thru all he has to, surviving. The human, Dave, is a caring man. Someone you want to cheer on as he attempts to aid in several ways.
I am going to insist my grandchildren, especially the oldest one, read this book. He will learn much and hopefully pass on what he has learned to others.

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Need help planning your wedding....read this book.Review Date: 2007-12-11
The best groom's book out thereReview Date: 2008-01-18
Pracitcal AND funny, a good mixReview Date: 2006-03-05
To keep it interesting Gordon puts in a lot of funny stuff, like lists of songs that are inappropriate to play at a wedding and an answer to the question of whether or not throwing rice at a wedding is harmul to birds. (It's not, but his explanation is really amusing and well written.)
I got this as a gift and thought it was really helpful, one source for all of my questions. Four months to go before my wedding and there's still a lot I learned.
Gave to my future son-in-lawReview Date: 2007-09-10
Helpful, funny, a great read for any guyReview Date: 2006-05-20

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Groundbreaking integration of EFT into HypnoTherapy!Review Date: 2008-05-13
A Beautiful Book!Review Date: 2003-01-02
If you ever have a time when you don't feel well physically, mentally or spiritually, this book can help. Here you will find clearly written step by step instructions for healing that can change your life. My life has been changed by these techniques and I know I will make use of this information from now on.
This is the kind of book every one should have in their library. Fun to read and full of practical techniques that can be used immediately. Thank you Marilyn for writing this valuable book. I'm looking forward to reading your next book as well.
Extraordinary HealingReview Date: 2003-01-02
Extraordinary Healing is professionally written and filled with wonderful healing practices for anyone on the spiritual path. We are self-healers, and Marilyn gives us the necessary tools for personal transformation. This book is written clearly. The tools are efficient and effective. I am so grateful that Spirit led me to Marilyn!
A Wonderful BookReview Date: 2003-01-07
A Double PleasureReview Date: 2003-01-03
Thank you Marilyn for this very practical and wonderful book. I will continue to order them by the case lots so that I can offer them to our students at The Banyan Hypnosis Center for Training & Services. You and your book are the best at teaching this technique.

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Should Be Required Reading for all NursesReview Date: 2008-08-25
Good and badReview Date: 2006-11-10
A "must" read for Nurses!!!Review Date: 2004-11-08
A must readReview Date: 2006-11-10
A Must-Read for All NursesReview Date: 2007-05-09

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The Best Text Book on ATE availableReview Date: 2008-07-25
Very practical and easy to readReview Date: 2006-05-02
A good reference (for all ... beginners to experts)Review Date: 2004-02-19
When I was interning at Maxim, my supervisor introuced me to this book. I liked it it so much, that I immediately bought one for myself.
This is an awesome book. My supervisor said, that no other book has been written on this subject with so much detail. It almost covers every aspect of test engineering.
It is extremely easy to understand too. So, it is not a problem whether you are an expert or just a beginner.
I recomment this book to everyone who believe in KNOWING IT ALL!
A truly practical bookReview Date: 2002-06-20
But don't get me wrong, this is not a cookbook. It does teach a fair amount of "Chemistry". But it's able to show the reader why the theories are relevant and how to apply them. The solutions are presented in the context of the problems, not the other way around, like most text books.
Well written and very practicalReview Date: 2002-11-21
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