Ford Books
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"an amazing book"Review Date: 2008-03-03
A good readReview Date: 2005-11-29
Ultimately, the domino theory proved correct. And contrary to the belief of John Kerry and Clark Clifford, the North Vietnamese took revenge on the South. There was a blood bath.
If you can find a copy of the following book and you were an antiwar protestor in the 60's and 70's, the consequences of your behavior on our political decisions in Vietnam should make you feel ashamed:
Nguyen Ngoc Ngan and E. E. Richie. The Will of Heaven: A Story of One Vietnamese and the End of His World. New York: Dutton, 1982.
I really got caught up in this bookReview Date: 2001-12-09
Good photographs too. I would recommend this to anyone with an interest in how the Vietnam war came to be.
-- Bonnie
Very good jobReview Date: 2002-01-12
Like most thoughtful Americans, my opinions, feeling and prejudices about the Vietnam War have morphed a lot over the past 36 years. Presently, this book catches me right in the middle. The War provided much to be angry over but even more to be sad about. Truly, good intentions in the hands of fools (aren't we all) can be the cobblestones for the road to Hell. I hope this book will serve the folks who take George Santayanas famous comment to heart. However, I have seen in my lifetime the "best and the brightest" can be the biggest fools of all.
Very good job.
Did you ever wonder how the war began?Review Date: 2001-04-15
Ford's Vietnam isn't the one you generally read about. He loves the country and admires the Americans he meets in his travels. They in turn love their work, at least the men in the field do. But between the lines you can see that things will go terribly wrong with America's adventure in South Vietnam.
Belongs on the shelf of every student of the Vietnam War.
Carleton Ross

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First of its kind, unique, sales philosophy book - Read. Adapt. Implement. Succeed. Are you listening?Review Date: 2008-04-25
One key point I've learned from this book is that ultimately, it's about what the customer thinks, not what you think. Learn to listen and zip the lip.
But to fully appreciate this book you must read it more than once! I would like to read the back cover at every sales meeting but they would probably ban me in corporate as well.
This book is so 'on the money' about what to do and not do in sales. It's absolutely a breath of fresh air - one of a kind.
Mr. Ford, you should NOT be banned in corporate, nor should this book.
Experience, Practice and Belief in oneself Review Date: 2008-04-24
This book allowed me to quickly absorb and personalize Mr. Ford's axioms to embody my own "Army of One".
Great reading after surgery when you want something to make you laugh out loud under the cloud of pain and pain killers! Shortly after reading this book I had the chance to meet Mr. Ford in person. What he doesn't tell you is that he is one fast thinking, strategic brain who happens to have the gift of relating.
For Those About to SellReview Date: 2007-10-25
The book's sections are broken down to engage the issues regarding peddler's themselves and the world in which they sell. The pace of the book moves as fast as the true life salesman it describes, yet never falters in describing all that encompasses the proper execution of a sale. My knowledge of the qualities a peddler must have has grown immeasurably through reading this book. It is a must have for any young professional who wants to tackle the tumultuous world of sales. This text should be standard reading in Universities throughout the country. The knowledge gained after reading this book will give an advantage to students and young professionals alike who are serious about becoming successful peddlers.
A Manifesto of Salesmanship - "The Peddler's Prerogative" by Dennis FordReview Date: 2007-06-28
I love this book! If you are in sales, sales management, know someone in sales or interact with the sales process in any way, this book will be worth your while buying and reading.
Editorial note: I do not peddle books. I peddle recruiting services and my ability to help client companies find good leaders to join their teams. I have been asked many times why I do not include a link to Amazon.com when I review a book so I might earn a few shekels when someone links from my Blog to Amazon to buy the book. The answer is simple. I do not want to turn the sharing of my thoughts about books into a financial transaction; I want it to remain a personal and intellectual transaction between me and my readers. So, when I recommend that you buy a book, it is because I think you will be enriched in some way by what the author has said - not so I can experience financial gain.
Before I tell you about "The Peddler's Prerogative," I need to tell you something about the author, my friend, Dennis Ford. Other than Dennis, I can think of only one other author I know personally - Seth Godin - whose personality comes across so completely in his writing. Dennis the person jumps off the pages that have been written by Dennis the author. Picture this: Dennis Ford is one part the quick repartee of Dennis Miller, one part the intensity of Dennis Leary, one part the impish grin of Dennis the Menace and one part the chutzpah of Dennis Kucinich. Add a dash of Rodney Dangerfield's "I can't get no respect!" Throw in a soupcon of Donald Trump's bravado and a sprinkling of Roland Reagan's Great Communicator persona, and you have the zesty bouillabaisse that is Dennis Ford! He is both a delight and a dynamo! To know him is to love him; to know him is to be both energized and exhausted by him.
And Dennis has thrown the full force of his personality, deep experience in sales and personal philosophy of selling and of living into this fascinating book. I wish I had a videotape of myself reading this book. There are many things that Dennis says in this book that needed to be said, so much so that I often found myself at the end of a paragraph responding viscerally to the truth of what I had just read: "You go, Dennis. Tell it like it is!" I even, literally, pumped my fist a few times, a la Jonathan Papelbon after closing out a Red Sox victory. This is no dry sales self-help book, but a thoroughly entertaining and informative rant from a peddler who has seen it all and done it all. This is a world-class salesman freely (well, almost freely - the book costs $24.95 - and is a bargain at this price!) sharing stories from his own rich storehouse of experiences in every aspect of sales - "peddlery" in Ford's self-deprecating vernacular.
What I like most about this book is that it is not so much a book about "how to sell" as it is a book about "how to live" and "how to be human" while pursuing the peddler's profession. Dennis Ford's personal integrity screams from every page, just as it exudes for his every pore when you spend time with him in person. He fights tenaciously to make a sale, but he never cuts ethical corners or climbs over someone else to get the deal done. The revolutionary aspect of this manifesto is the assumption that, as a sales professional, you can be both aggressive and human, hard-hitting and fair. These are important words to hear and crucial lessons to be learned. And Dennis illustrates his key points and his 74 "Peddler's Prerogatives" with pithy stories and anecdotes from his own career and those of his fellow peddlers.
In each chapter, the author finds a new way of hammering home the truth that the personality, ethics, attitude and relationships of the Peddler are far more important than the techniques he/she employs.
"As a peddler roaming through life, you probably interact with more people in a year than most folks do in a lifetime. How you relate to the folks you meet is a reflection of the type of person you are and how you generally see the world. How they react to you is an indication of whether they feel your good vibes and see you as real." (Page 25)
One of the most important concepts that comes across loud and clear in this book is the importance of treating with respect and dignity the support staff that allow a great peddler to succeed - gatekeepers, technical staff, engineering and manufacturing professionals. To illustrate this point, as well as to highlight the creativity and tenacity it takes to survive and thrive as a peddler, Dennis tells a fascinating story about a trip he once took to the West Coast to close a deal. I do not want to spoil your fun in reading this tale yourself, but when you get this book, turn to pages 112-114 for Dennis' account of him camping out for two days in the lobby of a customer's headquarters. This story is quintessential Dennis Ford!
We often hear the phrase, "Put your money where you mouth is." That is exactly what I have done with this book. I am so impressed with the book that Mr. Ford has written that I have purchased a bulk order, and plan to give copies to colleagues and to clients I feel will want to buy multiple copies for their sales forces, marketing departments and corporate executives.
Enjoy!
Al
Tips for Inexperienced People Selling Technical OfferingsReview Date: 2007-06-28
When I first picked up this book, the title made me curious. To me, a peddler is someone slightly scruffy going around from door-to-door selling inexpensive items stocked in a nearby car or van. Why would anyone want to learn from that perspective?
Dennis Ford quickly disabused me of my concept of the title's meaning. He explains that corporate salespeople are like peddlers in that they typically work alone in assisting potential customers. Further, he points out that not everyone in your company will be helping you sell: You will often have a harder time gaining support for your deal internally than externally.
Mr. Ford came into sales from an unusual route: He had been a social worker. As a result, he's very aware of the interpersonal aspects of selling. That's good. You'll learn from and enjoy what he has to say.
He spent the bulk of his selling career in the IT industry, providing various technical products and services. His role varied, from neophyte salesperson to CEO of start-ups to consultant. The book draws from those perspectives and the conclusions nicely match the kind of comments I've heard from successful IT salespeople. If you are involved in selling another kind of technical product, much of the advice will also work.
But if you are not in a technical industry, a good part of the book's perspective will not be helpful. In addition, if you've been selling for more than a few years, I think that most of the book's lessons will already be in your experience base. As a result, I see this book as most valuable for new salespeople who usually work on their own rather than as part of a sales team.
I mention who will find this book helpful because Mr. Ford points out that the ethical, effective salesperson must look for a fit between the offering and the customer's needs. I want to be an ethical, effective reviewer, as well.
So what's the advice? It's wrapped up into 74 lessons, called Peddler's Prerogatives (that you can scan on pages 265-278). The essence of the ideas is that you need to be an intellectually and ethically free agent who looks out for the best interests of everyone involved (prospects, customers, your company, and yourself). Within that concept, the author advises you how to get lots of help when you need it and how to neutralize those who could derail your efforts.
The book is organized into three parts: you, your company, and your customer. Most people will probably find the "you" part to be the least interesting and helpful. Part one is all about attitude and focusing on creating and nurturing lasting relationships. The book picks up quite a bit with the section on "your company" which is very revealing in how to get things done informally within an organization. The last section on "your customer" is very good at describing the sales process, the characteristics you'll probably run into among the people you meet, and the potential deal-killing circumstances you'll probably have to deal with.
Each part is divided into chapters that focus on particular aspects of success. Here's the layout:
Part One: You
Chapter 1: You and Your Attitude
Chapter 2: Augmenting Your 'Tude
Chapter 3: They Must Like You
Chapter 4: Rejection
Chapter 5: Truth and Doing the Right Thing
Chapter 6: The Mysticism of Peddlery
Part Two: Your Company
Chapter 7: Your Company
Chapter 8: The Executives and Their Administrators
Chapter 9: Sales and Sales Management
Chapter 10: The Marketing Department
Chapter 11: Somebody's Watching You
Chapter 12: Sales Support, Engineering, and Product Management
Part Three: Your Customer
Chapter 13: Finding
Chapter 14: Selling
Chapter 15: Closing
That way of describing the book's structure is a little misleading. The book is actually a lot like listening to war stories from an experienced colleague while on a long plane flight to visit a big prospect. The text is broken up into lots of multipage side bars called "Story Time" in which Mr. Ford brings to life the kind of situations you may face by describing one of his experiences. I thought that all of the stories were great and learned more from them than I did from the rest of the material.
To make the material even more appealing, there are lots of cartoons that give you unforgettable pictures of the points Mr. Ford wants to illustrate.
I was only concerned by one area in the book: He's death on the idea of having others measure what salespeople do. That conclusion seems to be based on bad experiences where such measurements were used against the salespeople to harm the sales process by trying to speed it up too much or to get salespeople to make unrealistic quarterly commitments.
The most successful salespeople I know measure everything and use those measurements to hone their focus and approach to accomplish ever greater results. In addition, they measure what other people do to find out if they can accomplish more by adopting some of those other practices.
Mr. Ford doesn't seem comfortable with quantitative ways of making selling more effective. Many of his principles, however, certainly reflect an awareness of what such analysis would show (such as the importance of scheduling your time to get in front of as many people as possible).
Since the author has worked in a lot of organizations, he's become aware of how you can get up-to-speed fast. He's quite a good student of how to learn. If you follow his advice, you'll enjoy more sales and make your sales manager happy sooner. What could be better than that?

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must have for army kids!Review Date: 2008-04-04
The Soldiers' Night Before ChristmasReview Date: 2007-02-08
AWESOMEReview Date: 2007-01-19
A soldier's observation of this wonderReview Date: 2006-12-10
GREAT for kids with deployed parents!Review Date: 2006-12-06


Excellent resource for camping professionalsReview Date: 1998-02-06
Excellent resource for camping professionalsReview Date: 1998-02-06
Excellent resource for camping professionalsReview Date: 1998-02-06
Excellent resource for camping professionalsReview Date: 1998-02-06
Excellent resource for camping professionalsReview Date: 1998-02-06

very happy with my purchase!Review Date: 2007-04-11
LifesavingReview Date: 2007-03-25
ExcellentReview Date: 2003-07-17
Down-to-earth, kind, astute, and funnyReview Date: 2000-09-05
A "quick read" book with practical, simple tips.Review Date: 1998-10-23

Excellent comparisons of HW firewalls vs. SW firewalls, andReview Date: 2002-12-21
1. Would I run a SW firewall if my DSL router already says it has a firewall built-in (answer is yes for a home LAN or a DSP WAN connection, no for low-speed dial up...)
2. How do various SW products (McAfee, BlackIce, ZoneAlarm) compare.
3. How do various HW products compare (DSL modems vs. Cable modems).(From a security viewpoint, there is a clear winner--you'll have to buy the book to find out though or else if I told you Time-Warner would send out someone to unplug my cable in retaliation)
4. How do I test these things once I get them installed? This topic was worth the price of the book alone...he emphasizes doing both Before & After tests to verify that insecure connections just become changed to secure connections. How many people might just install the SW or HW & then wonder "Did it really work? "What's different now than before?")
Overall, more useful information than I ever expected to find in this little book!
Expresses the minimal level of security competenceReview Date: 2003-11-16
Written for the beginner, the technical level occasionally rises up beyond what the absolute beginner can be expected to understand, but that is not a negative. As most system administrators will tell you when they are overcome with a fit of honesty, the ignorance of users is the greatest single security threat. Therefore, in my opinion, if a user cannot reach the point where they can understand all of the material in this book, then they are a threat and a prime target for a cyber attack. I consider the material in this book to be an expression of the minimal level of competence and commend the authors for being right on the mark.
The initial segment of the book is a set of explanations of what firewalls are and why they are needed. In the second segment, some of the most widely used personal firewalls are described in detail, including how to install and configure them. The third and final segment is a discussion of general security concepts and tools you can use to test the security of your system.
An excellent introduction to the critical role of firewalls in securing computer systems, this book should be read by anyone who does not know the basics of protection using firewalls.
not perfect, but quite usefulReview Date: 2003-07-15
Don't switch to Cable or DSL without this book!Review Date: 2002-03-31


HILARIOUS! A MUST HAVE!Review Date: 2005-11-07
Sadly, some people have no sense of humor. You're really missing out on life. I must say, as I read through what you had written, I got the sense that you may have some kind of a vendeta. Perhaps I'm way out on a limb here but we are all entitled to our opinions. *winks* I'm sorry you didn't make fame whoever you are. I did hear that charmin was lookin for a spokes person. I'll put in a good word for ya. *GIGGLES*
LOOKIN FORWARD TO THE NEXT BOOKS TED!
Fabulous Ideas!Review Date: 2005-04-27
Great fun!Review Date: 2005-02-07
This Book is Packed with Great Ideas!!!Review Date: 2005-05-03

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American Warriors Highly RecommendedReview Date: 2004-11-04
Intriguing and TimelyReview Date: 2003-12-11
American Warriors is a highly readable, yet detailed account of the naval service of five United States presidents. Before picking up this informative book, I knew that presidents Kennedy and Bush Sr. served in World War II. I certainly did not know that five presidents were naval officers in the Pacific.
I am particularly impressed with the author's interviews of well over 100 veterans who served with the presidents. American Warriors is a reflection of his diligent pursuit of the details that are often passed over by political biographers. Time and again he sorts out conflicting testimony with rational explanations of events seen through multiple eyes.
Many Americans are aware that President Kennedy was the skipper of PT 109, which was sunk by a Japanese destroyer. I would venture a guess that very few are aware that Kennedy skippered a second PT boat, or equally surprising, that Presidents Nixon and Ford each served in the Pacific longer than either Kennedy or Bush.
American Warriors sets the standard for reporting these five presidents' military service. Presidential biographers would do well to take note of this insightful book. Military history fans will be delighted.
Warriors Who Would Be PresidentReview Date: 2004-01-08
The thoroughness of the research in American Warriors does not affect its readability. The accounts range from Lyndon Johnson's reconnaissance mission for General MacArthur, to the rescue of George H. W. Bush after his near fatal glide-bombing attack in his VT-51 Avenger. The details describing John F. Kennedy's heroism and dedication to his crew after the ramming of his PT-109 provide an equally important "rest of the story." The particulars of Richard Nixon as a young ground aviation officer stationed in the Solomon Islands present an interesting contrast to the Machiavellian characteristics that he later exhibited. And the natural leadership qualities of Gerald Ford are clearly displayed during his duty under fire as officer-of-the-deck on the carrier Monterey. In summary, the exploits documented in American Warriors serve as fascinating prologues, that should enhance the reader's knowledge of the more well-known political personas later developed by these Commanders-in-Chief.
American Warriors is highly recommended for those interested in modern presidential history.
Presidents Send Others to War-- These Were There!Review Date: 2004-01-02
All of these Presidents had to make decisions during their Presidency to send others to war. The book shows that these men knew war first-hand and were undoubtedly influenced in their future political careers by their dangerous wartime experiences. American Warriors provides information on these five Presidents that is not typically addressed in other biographies using interviews with veterans who were there to corroborate events during these Presidents' service in the Pacific Theater of WWII.

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HG2Review Date: 2007-11-09
A Wonderful Romp Through the H2G2 UniverseReview Date: 2007-03-05
I had a lot of fun with the book and remembering my favorite scenes. The essays also helped me see different interpretations of the actions of the characters. I recommend it for the bookshelf of any H2G2 fan!
A delightful book...Review Date: 2005-05-03
To list just SOME of the contributors whose work is within these pages we have Stephen Baxter, Susan Sizemore and Adam Roberts.
An inside look at Hitchhikers Guide to the UniverseReview Date: 2005-08-23
Some of these essays had me laughing out loud so that I had to read those parts to my husband to prove I hadn't really gone off the deep end. Other's had me wondering about how you could come up with such serious connections from a series of comedic science fiction books. Then there were the essays that had me saying, "hmm, never thought of that". And of course, being me, there were the essays that had me sniffling discreetly into a tissue. There's a lot to like in this collection of essays. However, they are essays rather than short stories and if you're looking for the latter this book is not for you.
Mike Byrne in "Beware of the Leopard", Cory Doctorow in "Wikipedia: A Genuine H2G2 - Minus the Editor, and Bruce Bethke in " The Secret Symbiosis: The Hitchhiker's Guide to the Galaxy and Its Impact on Real Computer Science" talk about the impact that Hitchhiker's Guide has had on computer science, computer interface design, the internet as a communications media, and the impetus it was in starting many young people on a career in the sciences. The Guide in the television version, while done with colored gels and press on letters was heads and shoulders above what computers at the time were capable of achieving. Once people saw what a really good user interface could be like they demanded better than they had and the computer companies listened. In some ways, we have Douglas Adams to thank for the usability of computers because once users began to think there could be something better they demanded it.
Others see the Hitchhiker's Guide as a round about way to think of the truly important things in life: religion, humor, 42, looking at the world as it is. The following essays dealt more with the philosophical aspects of the books: "That About Wraps it up for Oolon Colluphid" by Don Debrandt; "The Holy Trilogy" by Selina Rosen (this one is so funny it should have a spew alert); "The Zen of 42" by Marie-Catherine Caillava.
No book about the Guide could be complete without a mention of Vogon poetry. Lawrence Watt-Evans in "A Consideration of Certain Aspects of Vogon Poetry" discusses the merits of quantifying poetry so that the Guide can equivocally say that Vogon poetry is the third worst. He also wonders about Arthur's seeming immunity to it.
Adam Roberts in "42" and Jacqueline Carey in "Yes, I Got It" discuss the philosophy of humor and its place in our lives. While Susan Sizemore in "You Can't Go Home Again, Damn It! Even If Your Planet Hasn't Been Blown Up by Vogons" realizes that the person she was when first exposed to the Guide and the person she is now do not view the Guide in the same way. Even with all the happy memories of that first reading, she finds that it doesn't have the same impact now as it did then.
Food, food, glorious food. Douglas Adams loved a good meal especially with good friends and food plays an important role in the Hitchhiker's Guide. The role of food is touched upon by Steven Baxter in "Lunching at the Eschaton: Douglas Adams and the End of the Universe in Science Fiction", A.M. Dellamonica in "Digital Watches May Be a Pretty Neat Idea, But Peanuts and Beer Are What Get You Through the Apocalypse".
When the world or universe is off kilter or just plain crazy, how do you remain sane when all about you are crazy? Well, some writers have evidently come up with some ideas on how to remain sane in a crazy world from their reading of the Guide: "The Subversive Dismal Scientist: Douglas Adams and the Rule of Unreason" by Vox Day; "Another Fine Mess" by Adam Troy Castro; "The Only Sane Man in the Universe" by Marguerite Krause; "Douglas Adams and the Wisdom of Madness" by John Shirley; and "Loop-Surface Security: The Image of the Towel in a Vagabond Universe - A Semiotic (Semi-Odd) Excursion" by Mark W. Tiedemann.
There's also an interview with Douglas Adam by John Shirley ("A Talk with Douglas Adams"). Amy Berner in "Words to Live " talks about how everything she needed to learn to life live she learned from the Hitchhiker's Guide. "Goodnight, Marvin" by Maria Alexander is the final essay in the book and a touching tribute to Douglas as a person who touched many of our lives with his writing.

Yet another Art MysteryReview Date: 2006-11-10
art lessonReview Date: 2006-10-12
Each picture included art history information.
Yes. Mystery meets art in this unique story
Art and Much MoreReview Date: 2006-09-17
fun for allReview Date: 2006-03-16
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"This is an amazing book. Before Vietnam became a household word, Ford bought a ticket to Saigon so he could see the war for himself. There were only a few Americans in Vietnam at the time, reporters and advisors and helo crews--no combat troops tho they all saw combat from time to time, including Ford. He goes on an armored invasion of a seashore town, slogs through the jungle with Vietnamese Rangers, patrols with the American Green Berets, and celebrates the Fourth of July by shooting up the Saigon River with a gang from the U.S. Navy. Ford's Vietnam isn't the one you generally read about. He loves the country and admires the Americans he meets in his travels. They in turn love their work, at least the men in the field do. But between the lines you can see that things will go terribly wrong with America's adventure in South Vietnam. Belongs on the shelf of every student of the Vietnam War."
Blue skies! -- Dan Ford