Fallon Books
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The story on how advertising should work...Review Date: 2008-04-04
Very Good, not GreatReview Date: 2008-02-24
The last couple of chapters make the read worthwhile, maybe their next book should expand on the last chapter "Lessons Learned" as I found it very insightful.
oj-phantasticReview Date: 2007-12-19
at that quite an achivement.
Deserved self congratulationsReview Date: 2008-01-21
This is a book by people for ad agencies and engages in a lot of self-congratulations about the brilliant marketing they have done. (although I have to admit, some of it is brilliant). Most books written by ad agency people have a degree of this.
One suggestion they make that is totally valid is hit the road with customers. That is not only to visit customers but to look how customers use your specific products.
Senn tells the story of how BMW put on a mini-Utube type video on the internet that ended up with thousands of downloads and had huge impact.
A good read if marketing interests you.
Great book for any marketing guruReview Date: 2008-01-03
Always start from scratch. "...we often gain more by taking a deep breath and rethinking a marketing problem from the beginning," a direct quote from Juicing the Orange. Starting from scratch brings you fresh research and approaches to a marketing problem. If you use what is currently there, you will most likely repeat previous failed attempts and will always be gunning for second best. The best way to approach marketing is to look at what "the other guys" are doing as an example of what not to do.
Discover an emotional truth about your product. Once you discover an emotional truth about the product, you can use that as the center of your marketing strategy. However, discovering the truth isn't enough, once the discovery is made, you must verify the truth and establish the existence of the market that holds this truth. Second, you must generate an idea that connects the truth with the market.
Make new discoveries about the target market. Don't give up on finding new advantages in a market that haven't been hit on by others. Be relentless about your search and interrogate the market until you find that special niche.
The target segment isn't always dominant. It is important to remember that the segment of the market that matters the most to a brand isn't always the segment that spends the most money or uses the product more than others--the target segment is the influencers. Influencers can be a small part of an audience, but their behavior drives the rest of the market. Influencers are critical to any marketing effort.
Choose a larger presence in fewer places. By choosing a larger presence in fewer places as opposed to a smaller presence in multiple places, you look like a big fish in a little pond instead of one among many. The trick is to pick your marketing avenues with precision--avenues that are directly intertwined with your target market. The theory is that if you market the right avenues to the right people, you will double or triple the impressions your brand has for free. For example, if a commercial is aired on two TV stations, you would measure the effectiveness by how many people viewed. But, if Oprah or Jay Leno mentions the spot, there are additional impressions made that give a campaign more exposure. If it's picked up by You Tube, there are additional impressions and pretty soon it becomes part of popular media, just like the Holiday Inn Express campaign. Everyone is familiar with the phrase "No, but I stayed at a Holiday Inn Express Last Night." This commercial was originally aired on ESPN, CNN and the Weather Channel, but it became part of popular media.
Don't let creative thinking overtake strategy. "The door to most business people's right brain is through their left brain," a direct quote from Juicing the Orange. Creative thinking can be fun, but you can't let the fun overtake the need for strategy behind the creative. With business folk, you must first sell smart and then funny--a challenge sometimes since consumers need it the other way around.
Collaboration is important. Collaboration gets people excited and raises the level of importance each team member feels to the task, which in turn increases productivity and makes many things possible in a short amount of time.

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Favorite Travel BookReview Date: 2008-09-25
Book w/ a ViewReview Date: 2008-05-14
FRANCEReview Date: 2008-02-16
No section on tippingReview Date: 2007-06-18
Lonely Planet FranceReview Date: 2007-07-16

Used price: $0.42

OK, but not GreatReview Date: 2008-08-30
When equipped with this book, Germany is like your neighborhood.Review Date: 2007-12-27
A great guide to GermanyReview Date: 2007-09-20
Great guide!Review Date: 2007-08-26
Would Try Lonely Planet AgainReview Date: 2007-08-20


Positive Thoughts on Lonely Planet ParisReview Date: 2007-08-02
Great GuideReview Date: 2007-07-18
Insight on ParisReview Date: 2007-05-04
I looked alot about the different areas and how to organize my trip to the city.
Lonely Planet ParisReview Date: 2007-07-16
A big list of restaurant that are useless for a backpackerReview Date: 2007-05-18
. Ok with the walking tour
. All the highlights and backdoor are inside this guide
BUT...looking with a backpacker eyes..
. They should reduce the big restaurant list and make a better explanation of the highlights is the sight section.
Just for your information, I love Lonely Planet...this is a constructive recommendation that I give to all the city guides...
Another important thing, specially for what they call "A city guide"...they should give more information (map and path) of the buses. I found it difficult to understand which bus is convenient to go from one place to another.
I wanted to use the bus in Paris intead of metro to see the beautifull places, but I couldn't. And I will not mention how difficult is the way back to the hotel using the night transportation.
So, I think, less restaurant and better transport and sight information. Yes, I know that you can buy maps and whatever...but...I am paying more that US$15 for a city guide, man...

Used price: $19.99

Reads like a Bad Romance NovelReview Date: 2001-11-13
For Fantasy or Non-Fantasy FansReview Date: 2001-03-21
A great read, and very informative about the American Rev.Review Date: 2003-07-25
I was iffy when i bought it, but...Review Date: 2002-08-06
Ah the struggles of a new authorReview Date: 2002-06-12
While there are far to many mistakes to call this a great novel, and any of Jordan's wheel of time novels are far better. This was an entertaining read that can show how much a writer can improve.


A bit disappointedReview Date: 2006-02-03
CSI fans will love this bookReview Date: 2006-09-21
Forensics are the most believable partReview Date: 2005-10-23
Whoa, It's Dangerous to Hang Out in this TownReview Date: 2006-10-22
The introduction of Diane Fallon as also a knot expert allowed some different forensic techniques to be discussed, add to that the mummy inherited by the museum and the contents of the Victorian pickle jar that came with it, and there's lots here to keep the biggest forensic mystery junkie interested.
While you don't have to have read the first book in the series I would definitely suggest it. Connor has a habit of continuing small threads from book to book. Besides the first book is also a good read.
Squandered potentialReview Date: 2005-09-24
I'm disappointed. Plain and simple, it could have been better.
So what did I like and what did I not like? Let's start with the positive:
First, the murders which kick off the story are interesting, and the investigation that follows was well-described.
Second, like Dick Francis, Connor includes lots of information about subjects not directly related to the crimes being committed.
Sadly, that second item leads into the list of things I did not like:
Where Francis wove other subjects into his mysteries, Connor grafts her digressions onto the story in a ham-handed fashion. In addition, she goes on at great length, almost like a textbook, as if she wants to impress the reader with her research. Not very artful.
Second, the writing is clumsy and needs editing. Chapters end in the middle of conversations; people do NOT talk the way she writes dialog; and she repeats conversations between the main character and others at the expense of pages of worthless rambling.
Third, the murders start to pile up beyond all reason. Just not realistic, sorry.
Fourth, there is a holdover subplot from the first novel in the series, about why-people-hate-Diane, which just gets stale. Enough!
Finally, the villain is introduced right at the end, out of the blue. Not fair! Nuff said.
I gave it three stars because it kept me wanting to know what happened, but this writer needs an editor who can chop a 380+ page book into the 220 pages it deserved.

Used price: $4.23

Should make a movie out of this oneReview Date: 2008-03-26
Absolutely WonderfulReview Date: 2008-02-03
A Quantum-Mirror Style StoryReview Date: 2008-05-12
Boring, needs an editor Review Date: 2008-01-02
A MessReview Date: 2008-02-20
There were some spots near the beginning where I was enthused about the story and wanted to know what happened next, but it wasn't long before I was feeling annoyed by it all. Adding to my annoyance were the amazing number of typos. This book is just riddled with them, and I can't see any excuse for it.
Sonny Whitelaw has written or co-written a number of other books for Fandemonium, but I don't know why, because the comments I've seen from fans tend to be lukewarm at best. This is the first Whitelaw book that I've read, and I think it will be the last.

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Collectible price: $29.95

Fantsy done rightReview Date: 2008-09-13
It takes place in a typical fantasy setting, namely a vaguely medieval setting with royalty, sorcerers and a recognizable caste system. The ...more As I sat and started to read this book, I found myself snuggling deeper into my comfy chair, asking my husband for a glass of wine and happy that the kids were occupied elsewhere. This is one of those fantasy books that is like comfort food. It is familiar, yummy, satisfying without being too heavy, and yet too much of it may not be very good for you.
It takes place in a typical fantasy setting, namely a vaguely medieval setting with royalty, sorcerers and a recognizable caste system. The cast of characters are very approachable with cool names life Wolfblade, Lionsclaw, Ravenspear etc. There are a few plot surprises, plus some great moments of understated humor to keep the story moving along.
The main protagonist, Marla Wolfblade, is quite a nitwit in the beginning, but she is gifted with a calculating slave who wants to survive at all costs. He believes that making sure she learns political craft is the answer to both their continued survival. It is nice to see Marla's growing and learning process. Until the end where the reader sees how very much Marla has learned about the politics of survival.
And even though, Marla is clearly the main character, she doesn't carry the bulk of the book. The book boasts a large cast of characters who all plot for gain or survival. Even the main villain has a reason for the things they do that isn't necessarily all evil. I always like it when a villain isn't just there for the sake of villainy.
As i was reading the book, I couldn't help but be reminded of Raymond Feist/Janny Wurts' Empire trilogy that featured a character named Mara. The plot of a young member of a ruling house have to learn deadly state craft in order to survive runs strongly through both series. And I think that anyone who liked that one would like this one too.
Wolfblade - Jennifer FallonReview Date: 2008-09-06
wolfbladeReview Date: 2008-08-28
EntertainingReview Date: 2008-01-09
Great book!Review Date: 2007-06-12


Harshini, by Jennifer FallonReview Date: 2008-09-06
Entertaining, but lacking that professional touchReview Date: 2007-06-27
Pros:
-Very unique ideas in this novel, the concept of the Harshini and the demons, and how God's worked especially, were very entertaining, and sparked some actual real world thought about the nature of religion and God. The way she included dragons was interesting as well. I liked how they were melds and not "real," but the author never really told us how they got the idea of dragons in the first place, so they didn't really fit the story.
-As mentioned above, the book is not lacking action and it moves quickly, the story is intriguing and keeps your attention. I would say that I only found my attention falling about 3-4 times in each book of the series.
Cons
-Many people on here acclaim her character development but I never really saw it. Their depth really wasn't there. For example, Tarja, hes a defender, believes what is right and wrong, and does that exclusively and by almost any means. You never really get a feel for him. The author treats the main characters almost as literary tools at times which tended to annoy me.
-The way events happen in the book rarely have much to do with the characters actually being smart, and more with luck, or a God coming in to help. The blatant use of a Deus Ex Machina in the form of one of the Gods OVER AND OVER again really starts to grate on you.
-Predictability is a major issue, the author leaves "hints" of the futures that end up coming across as beacons for what will happen. A good example is when Adrina is kidnapped. Right before hand, Damin mentions that he feels something important was unsaid, but then to add more insult to the readers intelligence, Adrina thinks something to the extent of "I'll tell him about the baby and blah blah as soon as I see him next" Or something to that extent. Its not hard for the reader to figure out, hmm, I think just maybe, she might be STOPPED from going through with her simple plan that she would not even need to mention in the first place unless something were going to stop her.
-The Author is obsessed with torture. In some form or another, there is someone constantly being administered pain throughout the whole novel. The amount of times that the main characters are captured and then inevitably rescued by something that doesn't make sense at all, but which is proceeded by a large amount of pain or torture happens almost too many times to count. The author simply loves administering pain, but while it may be RARELY entertaining it ends up doing really nothing. The author has no knack for describing torture, I was simply annoyed by it, I never felt the characters' pain. Even after R'shiel was raped (in the first book), she doesn't show much change in character and it is simply used so that the reader will hate Loclon more. Its a pity that the author obviously has never known a rape victim, they tend to be quite different after the fact. Even if you like books where the characters go through plenty of hardship and pain to get their goal, this author doesnt even do it well.
-The last chapter (no spoilers) easily proves that the author has no concept of personal growth and leaves a lingering taste in your mouth that the main female character isnt really much more grown up then she was in the first book, despite being raped, beaten, humiliated, had a terrible childhood, killed a god, killed people, lost loved ones, started a rebellion, had her brother pretty much feel total apathy for her in the end, have no purpose, etc. I'm sorry, these books just didnt seem to recieve the amount of time they should have deserved.
There are a few other things, but other then a lot of editing errors (sceptical=skeptical?) that covers the main things you should know before purchase. Don't let this scare you off from the series though, its quite entertaining and I really enjoyed reading it. Just know that if you just finished a very well written book, you may be disappointed in that aspect with this one.
**Warning to those who prefer happy endingsReview Date: 2007-06-09
She did it again!Review Date: 2007-04-01
The Demon Child trilogyReview Date: 2006-08-03
Ms. Fallon needs to keep writing! Her characters continue on like the great charachters of Ludlum or Clancy!
Timothy Leary

Used price: $8.04

Great guide to Hungary.Review Date: 2007-11-20
However, it would have been useful to have translations of the phrase "Is service included in the bill" (I have also found many other LP guides also omit this useful phrase). We would have also appreciated a more in-depth historical background. The historical description between the 1960s-90s was a little light.
This is a far cry from LP's Romania book, which was decent at best.
Useful information and well organizedReview Date: 2007-06-26
Excellent book with up-to-date and accurate informationsReview Date: 2007-06-07
It was of great help, in it you can find everything you will need to get the full experience of the country, including historical informations, sites to visit, maps, well choosed recommendations of restaurants and bars, informations about accommodation, transport and people.
I can recommend this book to everyone who wants to visit and learn about Hungary.
Accomodation info already out of dateReview Date: 2005-09-07
Great Resource on HungaryReview Date: 2004-11-11
I do caution people that the information isn't as accurate if you're traveling to any of the minor cities. I lived in Szombathely, and many of the hotels and restaurants don't exist any more, and the attractions are rather... er, not quite as they are portrayed.
Also be aware that the train schedules change every January, so even if the guide says a certain leaves from Keleti or Deli, this may not be the case. Verify everything before you can make travel arrangements.
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Great book and fun to read.