E Books

Yes, it's true. I'm contemplating adding a podcast to my blog. So, I bought "Podcast Solutions" on Amazon and read it, front to back. This is a very useful book, and it comes with a CD of demo software you can use for podcasting.

Anyone who is thinking about podcasting should read this book BEFORE they start purchasing any equipment. One of the most valuable things I found in this book was information about the equipment you will need to get start. A large portion of this book is devoted to getting good quality recordings from your recording sessions so that it doesn't turn potential listeners off with popping, clicking, hissing, etc.

One of the other great things I found in this book is podsafe music. Never heard of it? Podsafe music is music from independent artists that is licensed for you to use it free of charge in your podcasts. Check out these sites: GarageBand and PodShow. The music is really good. I'm digging it.

Until someone writes something really comprehensive, this is the best there is in podcasting.

What is podcasting?

If you don't know by now - what's wrong, have you been living under a rock? ;)

A little over a year ago, I had no clue. I actually thought it was using an iPod to broadcast mp3s over FM waves to a radio (which is actually done quite often, but has nothing to do with podcasting). In fact, podcasting has little to do with iPods at all. If I had had a copy of this book a year ago, I would have know that - and a whole lot more!

"Podcast Solutions: The Complete Guide to Podcasting" is just that - a complete guide. Have no idea what podcasting is? This will tell you. Know what it is, but not how to listen to them? This book will tell you. Would you like to know how podcasting started? Look no further. Ever wondered what the relationship between podcasting and blogging is? You can find out. Want to start your own podcast? Then this is the book for you! It even comes with a CD with all the software you'll need to start podcasting right away, and it doesn't matter if you use Windows, Mac OS X, or even Linux - the CD has software for all three platforms. The book even tells you how to start making money with podcasts!

From recording the audio to publishing the XML to getting your podcast heard - it's all in the book. You should really pick this book up if you have any interest at all in podcasting. Highly recommended!

Michael Geoghegan and Dan Klass have done a great job in this 240 page book on podcasting. A great book for any podcaster. They do a good job of taking you through all of the steps necessary to learning podcasting. The book runs the gamut of the steps you'll need to preparing your podcast, to recording and subsequently publishing your podcast on the web.The book is easy to follow and has lots of links to websites for additional reference. Overall the best book on the market for podcasting.

I started out knowing diddly squat about podcasting. I read "Podcast Solutions" by Michael Geoghegan (what's up with that name?) and Dan Klass and now I know everything. But much more important than my over-generous opinion of myself I got my podcast up swiftly, easily and on time thanks to this incredible book.

They answer questions with the insight of someone who really knows all the angles, who really knows what they are talking about, who has actually done it. The book will take you through the entire process and get you up and running. And isn't that what it's really all about?

I especially enjoyed Chapter 10 "Getting Heard" which offers rich detail and many astonishing ideas about how to get people to actually listen to your podcast. And isn't that what it's really all about?

Finally, the price on this book is right. Just right. Enough to make you realize you're getting something valuable (which you are) and low enough that it's well within reach of anyone who's ever splurged on a cup of Starbuck's coffee. And isn't that what it's really all about?

Buy the book. Do it now! Buy a brand new book all for yourself. Don't chintz out and get a used one from Amazon. There's a CD inside that you need and it will probably be missing from any used copy.

I've been studying the life of Lawrence nearly all of my own 50 years, since I was thirteen. I've read and reread all I could find about him, especially his own Seven Pillars of Wisdom. How refreshing it was to read Professor Mack's excellent book which covers so much more than I'd ever found before and with surprisingly brilliant insight. A fresh look at this enigmatic figure with modern eyes and a richer understanding. A great read.

I have now read several books both on T.E. Lawrence, the Middle East, World War I and English governmental history. This is by far the best biography on T.E. Lawrence and the situation in the Middle East that I have read. John Mack did an outstanding job of researching Lawrence for this book. One of the most interesting sections of the book was reading the endnotes. They provide even more information about Mack's research as well as to clarify some previous misstatements about Lawrence.

Although Lawrence suffered greatly from depression and other disorders he was a truly great man. That he was able to be an outstanding friend to so many people while enduring personal suffering is amazing. John Mack portrays Lawrence in an honest light which actually makes Lawrence and his achievements all the more spectacular because of his personal struggles.

John Mack's biography shows us that great people are not perfect nor does their greatness make them happy. He also shows that people who, if truth were know, live outside of societies norms can do world changing things and be loved by society. Lawrence seemed to have been very accepting of all people, other than himself.

To call Lawrence's life tragic in some way diminishes his accomplishments. Was Lawrence a great man because of his problems or in spite of his problems? I think that Lawrence was capable of being a legend because of his problems. The psychological struggles he endured were who he was. Society is so quick to discount a person because of psychological problems, whether they are great people or not. If society were honest with itself, it would realize that everyone has some problem or other. Some, as Lawrence was, are open (relatively) and honest about their problems while most choose to act as if they don't exist.

Winston Churchill, a contemporary of Lawrence's, also suffered greatly from depression and probably some other things as well. Churchill was also hero and a legend and was largely responsible for keeping the world free from Nazi Germany when few noticed the threat or appropriately dealt with it.

It appears to me, that the greater the leader and the more astounding his or her abilities, the more "different" they are from what society believes is normal. A good thought to ponder.

John Mack does an excellent job of providing a well-documented biography of T.E. Lawrence as well as an outline of his psychological makeup. Mack does not claim to understand Lawrence or to explain every behavior. I had expected to read more of a detailed psychological report and was, at first, a bit disappointed. However, the longer I read the more apparent it was that Mack was portraying Lawrence's personality through an accurate telling of his story rather than trying to lecture on "who Lawrence really was" and "why he did everything he did". John Mack also did not fall into the overly Freudian theory that Lawrence did everything because of sex. Sex obviously played a role in his psychology but did not appear to be the overriding theme.

For years, I have studied the life and works of T. E. Lawrence. My research has lead me across the pages of hundreds of books including his own Seven Pillars of Wisdom, but the best biography and analysis of Lawrence I have yet encountered is A Prince of Our Disorder.

Dr. Mack's thorough examination and explanation of the effect of Lawrence's childhood on his adult life and mentality is brilliant. Instead of merely stating his opinions, he touches on those of other biographers as well and then proceeds to state how and why he feels they are accurate or inaccurate, providing quotes from military reports, other Lawrence books, interviews with Lawrence's relatives and friends, and Seven Pillars of Wisdom.

If you read A Prince of Our Disorder, I can almost 100% gaurantee that you will have a better understanding of Lawrence's personal role in the Hejaz Campaign and the lasting effects of his experiences in Arabia on him physically and psychologically. Thankfully, it is beautifully written, and not at all confusing.

From the moment Mack "introduces" you to Lawrence you will have a desire to learn more about him, and as Mack walks you through his troubled life, you will feel pity and awe for this untouchable man.

I think that A Prince of Our Disorder clarifies the line between the legend of the indestructable, hero-Lawrence and the lost, soul-searching man Lawrence really was.

Dr. John Mack's study of Lawrence is one of the most absorbing reads I've ever enjoyed in my lifetime. As Irving Howe wrote, "What finally draws one to Lawrence, making him not merely an exceptional figure, but a representative man of our century, is his courage and vulnerability in bearing the burden of consciousness." The impact that the trial by fire in Arabia appears to have had on his post-war life is shocking, and teaches us once again not to envy our great heroes. Lawrence wrote of General Allenby that great men cannot be judged by ordinary standards, anymore than the sharpness of the bow of an ocean liner can be judged by the sharpness of a razor. After reading "A Prince of Our Disorder," I recognize now that Lawrence was probably thinking of himself while writing those kind words about his former master, asking that he not be be judged by his hidden afflictions, torments, and self-doubts, all the while laying out those same imperfections for all the world to read. Lawrence warned us,"The documents are liars ... No man ever yet tried to write down the entire truth of any action in which he has been engaged." No man is truly capable of understanding his own subconscious motivations, but I doubt that anyone has ever struggled harder than Lawrence to achieve self-understanding. We will have to try to read between the lines, learn what we can, and apply that knowledge to enrich our own poor lives.

So sad for all of us that our leaders are not of the same introspective type. Dr. Mack comments in his introduction that "The destructive leader, and the eagerness of a large segment of the population to identify with him, comprise one of the central threats -- if not the greatest threat -- that faces human society. There is perhaps an increasing unwillingness to entrust our well-being and our lives to individuals and characters we do not understand and whose ultimate purposes we are ignorant of." Let's hope so.

Jeremy Wilson's massive biography "Lawrence of Arabia" may better satisfy military readers interested in extensive contemporary document citations, and includes much more detail on Lawrence's Cairo years. Wilson also has a better set of photographs. The 1922 Oxford full text of "Seven Pillars of Wisdom," edited by Jeremy and Nicole Wilson and available from Castle Hill Press in the UK, is most highly recommended to all who find "T.E.L." fascinating.

While searching for literature on the man in the movie `Lawrence of Arabia', otherwise unknown to me other than knowing him as the brother of D.H. Lawrence, I stumbled across this most authoritative biography on the man who David Lean so magnificently portrayed in his film. He is one of the men who could be placed in par with other great leaders of Britain during the early part of the 20th century.

While Lawrence's autobiography, `Seven Pillars of Wisdom' gives gory picture of his life in the desert and his adventurous war campaigns, Mack's book gives more insight into the man's psyche just as Judith Brown did on Gandhi in her book `Gandhi - A Prisoner of hope'. His many questionable traits (exhibitionism, homosexual tendancies, overemphasis of his achievements) are wonderfully analyzed with information gleaned from tons of historical materials. While the west looked at him as a great war commander (though some question his contributions during the great desert wars), the east, even the people who worked with him, do not consider him as a man who helped Arabs gain their freedom from Turks other than agreeing to the fact that he helped king Faisel in wars.

Lawrence's genius is considered twined with his behavioral disorder, a not so common association among people who have schizophrenic symptoms except may be for rare cases of autistic geniuses like Peter Guthrie (not the Scottish mathematician but a not so well-known artist). There have been debates during his later years as whether Lawrence was in fact an autistic. At any rate, as reflected in one of his most famous quotes, he was a `dangerous' daydreamer who dreamt with open eyes and made things happen unlike night dreamers who dream in their dusty recesses of their minds only to wake up in the morning to see they are vain.

T.E. Lawrence's life and his untimely death (by motorbike accident) left us with lot of questions as who was he and what was he doing in the middle east and what made him to completely depart from the politics of middle east and lead a secluded life of 23 years in the Royal Air Force (not forgetting his contributions to the invention of new types of speed boats). His appearances in Arab's traditional attire in Versailles during 1919 Paris Peace Conference with the King Faisel and with other western dignitaries draw a stark similarity with Gandhi's appearance in loin cloth and shawl during the Round Table Conference at London. Though Faisal trusted him as his benevolent, he did not entrust Lawrence completely as he always thought him as a British spy.

I would suggest anyone who is inquisitive of T.E. Lawrence, also see David Lean's much acclaimed epic motion picture `Lawrence of Arabia'. If the movie `Lawrence of Arabia' captivated me, Mack's biography enthralled me with its abundance of well researched information. As with any other great men, Lawrence's life also is worth researching into. And these biographers are the ones who make legends live and help sustain the new generations' interest on these great people. A great biographical work!

Mere coincidence or not, John E. Mack died of a car accident in New York in 2004.

Red Zone Management is a down-to-earth explanation of why so many organizations, faced with making a step change to reach the next level, fall flat on their faces and end up in worse shape than they were before. Organizations that "fumble the ball" in the red zone often see momentum swing to their competition, leading to potentially irrecoverable losses. This book will help an organization's leaders recognize the red zone--and play to win.

Here is a book with helpful insights to deal with issues faced in every corporation,if you are re-engineering the whole company or a small unit that is floundering.

Dutch scores with this great manual on not just recognizing Red Zones, but on how to plan, communicate, motivate and execute successfully in them given today's unforgiving and full speed environment.

He has done a terrific job capturing what team members urgently need to know and while pointing out what they need to challenge and he has put it in an easy to read and understand format.

This book has joined my short list of must read's for teams that I lead on high risk/high reward projects.

I strongly encourage you to read this book!

Red Zone Management is a down-to-earth explanation of why so many organizations, faced with making a step change to reach the next level, fall flat on their faces and end up in worse shape than they were before. Organizations that "fumble the ball" in the red zone often see momentum swing to their competition, leading to potentially irrecoverable losses. This book will help an organization's leaders recognize the red zone--and play to win.

Red Zone Management is based on a football analogy for the last 20 yards that lead to a touchdown. This is make it or break it time for a team. According to the author, Dutch Holland, businesses are increasingly facing their own red zones. For a business what constitutes are red zone? It is activities that can lead to extraordinary profit or loss. These situations fall outside the scope of daily business management. Here is a list of red zone situations:

Changing competitive strategy

Mergers and acquisitions
Reengineering work processes
Implementing enterprise solutions (ERPs)
Implementing e-Business solutions
Changing culture

What are the types of behaviors that cause red zone initiatives to fail? Here is Holland's list:

Lack of high quality executive support
Lack of comprehensive and detailed up-front planning
The organization is too narrowly involved
Inappropriate delegation for critical leadership responsibilities
Undisciplined and incomplete project management

Red Zone Management covers the general topics of the red zone in the first half of the book. Each business red zone gets a chapter in the second half of the book. Each of these chapters covers a company that failed in this red zone and one that succeeded. In addition each of these chapters covers the roles that senior management needs to play for this particular red zone.

If your company is in the red zone or will be in one soon this book can tip the scales in your favor to succeed in the red zone.

I went to a Sarah Vowell talk. She talked about American History. She had a fascination with Puritans. She disparaged "Sinners in the hand of an Angry God" and Edwards. I wanted to ask her if she will read any other book by Edwards. If so, she would realise that his portrait of the beauty of God and of Holiness is far more powerful than his view of Hell. He is one of the greatest thinkers that the North American continent has ever produced and Vowell was judging him on one short sermon.

Don't get me wrong. This book is dry in spots. The language is a little convoluted. He is so systematic and precise, I wanted to skip ahead, but that would have been a mistake. It took me forever to get through it. I read it because Piper recommended it, but I stuck with it because my soul was being fed. Even in the first few chapters where he is setting up his argument, he throws out sentences about how we should enjoy God, how we should not judged others, and how we can better live the Christ life. He taught me how I should enjoy God and how I should more accurately view salvation. Every body should read this book and read it slowly. The prose lulled me to sleep and then he gave me another insight into the Christian life I never thought about before.

I like Piper, but this book is far better than anything Piper has written. This is one of the main sources where Piper derives his "Christian Hedonism." People criticise Piper because they think he is flippant. They think Christian Hedonism doesn't address suffering and other aspects of the Christian life. They should read this book. Our enjoyment of God and our desire for God is what sustains us in our suffering. It is a thirst we will never fully quenched. It is a well in which we will never reach bottom. Piper's theology is not new and it is not shallow. He draws his theology from the deepest and most thoughtful writers of Christian history. "Religious Affections" will deepen your walk with God.

The Religious Affections is probably the most profound analysis of spiritual experience ever written - and by the most brilliant philosopher/theologian to ever come from North America (and possibly the English language).

Jonathan Edwards wrote this book after the Great Awakening with which he was closely involved. He wrote as both a friend, defending the authenticity of revivals - and also as a critique, warning against putting trust in things which were not certain signs of genuine Spirit-wrought affections.

His treatise takes three parts. In part one he defines his terms and gives twelve reasons why genuine religion (i.e. Christian spirituality - "religion," in Edwards day, did not have the negative connotations that it carries today) consists much in the affections. The affections, for Edwards, are more than mere emotions - they are the strong and lively inclinations of the will, seated in the human heart.

Part two discusses twelve things which are not certain signs of true religious affections. These are things which Edwards warned should not be trusted as evidences of grace OR discarded as evidences that the Holy Spirit has NOT worked in a saving way. They are not indicators one way or the other.

Part three is the most lenghty and examines twelve things which are signs of a true work of the grace, wrought by God's holy Spirit in the heart. This is where Edwards is at his best - carefully, logically, biblically, and passionately describing the true evidences of regeneration. His analysis is keen, his thoughts clear, his argument orderly, his scholarship extensive, his knowledge of Scripture profuse, and his understanding of the human heart profound.

This particular edition - produced by Yale and edited by John Smith - is the best critical edition in print. The introduction and notes on the text are very helpful, as Smith summarizes Edwards' arguments and backgrounds the Puritan writers and their books which Edwards quotes in Religious Affections. This volume also includes Edwards' related correspondence with Thomas Gillespie from Scotland - this being the first time the complete correspondence has been printed in the same volume with the Affections.

This is not an easy book to read. Edwards takes getting used to. But it is very worthwhile. I'm currently reading it for the third time and I continue to find it useful. I highly recommend it for pastors and preachers and all Christians who yearn for a personal and corporate work of the Spirit in revival and spiritual awakening.

This is one of the three Edwards works every Christian should read, along with Sinners in the Hands of an Angry God and The Prevailing Notion of the Freedom of the Will... (the original title was a mile long!). Sinners is the shortest read, then this, then Freedom. This will help you understand the Great Awakening from Edwards perspective, while kindling in you a passion to know God more intimately.

This is one of the great devotional Christian classics of the 18th century, but it still packs a mighty punch today. It began its life as a series of sermons preached by Edwards to his Northampton congregation in 1742 and 1743, and was first published in 1746. Edwards discusses the place of religious fervor and feelings in the Christian life. For those who prefer a more staid and serene Christian existence, Edwards discusses the prevalence of such scripturally based affections as love, joy, desire, compassion, and zeal. He concludes this opening section by asking how can people sit and hear about "the unparalleled love of the innocent, and holy, and tender Lamb of God, manifested in His dying agonies, His bloody sweat, His loud and bitter cries, and bleeding heart, and all this for enemies, to redeem them from deserved eternal burnings, and to bring to unspeakable and everlasting joy and glory, - and yet be cold and heavy, insensible and regardless! Where are the excesses of our affections proper, if not here?"

After this stirring salvo, Edwards then addresses those who have gone overboard in emphasizing emotional experiences by giving 12 false signs which are thought by many to be indicative of someone who is experiencing true religious affections from God. Many people trust in the depthness of their emotions, the zeal for doing churchwork, the experiences they have had when a scripture verse came to mind, the appearance of love in a person's life, etc, but these things in and of themselves are not conclusive proof of God's divine grace.

Then in the body of the book, Edwards discusses 12 clear signs that God is at work in the life, and the chief sign is that there is a greater appreciation and love for God for who He is and not primarily for what you can get from Him.

Another sign that you are expression truly divine religious affections is that you continue to live for Christ every day. If you have one or two days in church where you feel genuinely inspired and then go back to living a life of sin, then you have not experienced a genuine awakening from God, because when God awakens you, you will be changed forever. Everything you do in life will be motivated by a selfless love for God and for His divine qualities and a selfless love for others.

This book was a shattering read for me because I have often looked upon the religious experiences in my life as proof that I was 'in the Lord,' or proof that I was walking with the Lord, when in actuality, a changed life is the proof.

I should also say that the book is a bit wordy. Many sentences are almost a whole paragraph long. You really have to concentrate to get the main idea in certain portions of the book. The reader not used to 18th century writing might have to adjust to these long and sometimes meandering sections.

But you will be greatly rewarded if you give this book the time and study that it deserves.

An essential work on Christian faith and its natural manifestation in human emotion. Written by arguably the greatest Calvinist preacher to ever live.

This is definately a winner! Great little gems from Walt Disney's family, closest friends and colleagues. The pictures are equally wonderful. Great candid shots and personal family photos. This man had more character than Mickey Mouse himself!

The pictures were nice. I'm a big Dinsey fan so I pretty much enjoyed this book. It told what people who worked with him thought about him. I gave the book four stars because there were some bad words.

This book is exactly as one would expect by reading the title. It's just quote after quote from people who knew Walt Disney best. I liked that many of his former employees were interviewed. Since I was familiar with some of the animators, imagineers, and actors it made it a more personal thing for me when reading this book. There are also many pictures that show Walt during all the different periods of his life, though the majority of them are during his successful years heading the Disney corporation. I share the sympathy of another reviewer who said that after reading this book they wished they had known Walt Disney. I think a person who really admires the Disney empire will share the same sentiments about the man who dared to dream.

This lavishly illustrated tribute --- first published in 1999 and now released as an oversized trade paperback --- is a must for diehard Disneyites. (Dig the vintage, time-worn color
cover photo of Uncle Walt, with Cousin Oscar clearly in view.) Amy Boothe Green and Howard Green's text is nothing more than quote after quote from Walt's pals, peers, co-stars, family and friends, all of whom (surprise!) praise The Man Who Would Be King. But it's the vast array of black-and-white and color photographs --- many rare and many never-before-seen, all of which are stuffed into the pages --- that make this a winner. Walt as a young boy. Walt as a young man. Walt at play. Walt at work. Walt with family. Walt with friends. Walt with Julie Andrews and Dick Van Dyke. Walt with Hayley Mills. Walt with Shirley Temple. Walt with Annette Funicello, who provides the book's most poignant quote: "When I was first diagnosed with multiple sclerosis ... I thought,. "If Mr. Disney were here, I could ask him what I should do. He would know." And, of course, Walt with the Mouse and the Mouseketeers. Noting goofy here. Except Goofy.

I was very happy while reading this book. I found all the things Walt's aquaintances had to say about him very interesting and credible. Very little seemed sugar coated (as Disney personel seem to be sometimes). I would make the assumption that Walt's personality was portrayed correctly by the many people that knew him. Throughout the course of reading this book I kept thinking about the quote that one amazon reviewer said that made me buy this book in the first place, "makes me wish I knew that man."

My book came promptly and in good condition, as promised. Impressive service. The book is typically fine Gomes fare.

One of the great ironies of the past 2000 years is that the message(s) of Jesus have been lost and billions of people preach Jesus while ignoring his message. Peter Gomes deals with just this issue in a masterful manner, at least in the first four chapters. His historical scholarshiop is impressive as is the breath and depth of his knowledge. Part 1 of his book needs to be read by any serious student of Christianity.

Somewhere along the line, Gomes appears to get lost (Ironically, this is not unlike the story of Christianity itself). The bulk of the rest of the book is certainly a good read, but it hardly matches the promise of the first four chapters. Indeed, while interesting and informative (who can't like an author who enjoys Steven Seagal movies?), the remainder of the book seems to ramble. Individual topics are well done (e.g., "When is the End Coming?", "Whatever Happened to Sin?", "The Fear Factor"), but at some point the book deteriorates into a series of sermons/lectures, however well written and informative.

But the lack of focus shouldn't deter serious students from reading this book.

Once again Peter Gomes has provided a combination of sound information, humor and relevance to enhance Biblical understanding for lay readers and clergy alike.

I am a fan of Peter Gomes, so I was among the first to buy his new book. It did not disappoint. Gomes' insights into the gospel are, as usual, penetrating and thought-provoking. However, be warned: this book may upset entrenched religious people--wait, isn't that just what Jesus did?

I'm glad Christians are finally disseminating what's true and what's not about what they're thought. But we should view both sides, this book should be linked to the discussion about the movie here:

http://www.amazon.com/Jesus-Terrorist-politically-incorrect-observations/dp/B0015KLHG0/ref=sr_1_4?ie=UTF8&s=dvd&qid=1207958517&sr=8-4

Arthur Hughes is a database guru. This books teaches you how to start and develop a customer database and how to use is it as your most powerful marketing tool. The author is world-renowned and has created concepts such as "lifetime value" which is essential to any business owner. This book is the database marketing bible.

I love this book. Working as a data analyst in the CRM department, this book teaches me all the practical caculation/ideas for my work.

So far, this is the only book on the market that view database marketing from a quantitative point of view. On the other hand, it also instills the relationship marketing mind-set to the readers. For the rest of books avaliable in the markertplace on CRM/Database marketing, either it's too theoretical or IT. This is the best I read so far.

My approach to marketing was totally changed by reading this book; I was able to refine a jumble of thoughts into a clear, cohesive strategy. If you are at all exposed to marketing at work, Hughes will give you the ability to prioritize what is most important in your job.

Hughes has just released a new edition of this classic. It is thoroughly updated to include developments of the last half decade (the failure of CRM in many applications, advancements in Web and e-mail marketing, etc). Every marketer and entrepreneur should read this book to learn how and why lifetime value is so important and how to build your company's strategy around it.

The best thing about this book is that it covers the technical details adequately, but is still readable enough that you do not need an MBA to understand it.

For anyone who's looking for a well-written reflection on state-of-the-art direct marketing, this is not the right book. Yet, Arthur Hughes' 'Strategic Database Marketing' still has its merits.

It's a straight-forward introductory text that covers many aspects of direct marketing - mostly from an old-economy point of view. The good thing about this approach is that Hughes explains many procedures in detail that have proved to be useful over many years of practice (as he lets the reader know on many occasions, he has worked in direct marketing for a long time). And while the dull writing-style occasionally makes the content of the book seem dated, most of the ideas discussed in the book still apply. For example, Hughes does a good job explaining lifetime-value calculations, the Recency-Frequency-Monetary approach, regression analysis and other useful tools for anyone involved in direct marketing.

Unfortunately, it's not an enjoyable book. The biggest drawback is that Hughes doesn't come across as an agile intellect. He's good at explaining procedure, but rather clumsy in discussing ideas. Adding to that is his over-reliance on examples taken from his own private life (you'll learn many things about his wife that you never wanted to know) and his strange need to praise the superiority of the American economy whenever possible. If you can look past that, 'Strategic Database Marketing' may well be worth reading for any professional marketeer.

Hughes makes it exceedingly clear why customer loyalty and lifetime value are such critical marketing concepts. Hughes helps marketers understand why our hyper-focus on customer acquisition needs to be adjusted to consider retention and upsell as well.

In particular, Hughes explains:

* What Lifetime Value (LTV) is, why it matters, and how to calculate it
* The importance of testing programs and how best to go about it
* Segmenting your customer base by loyalty and LTV
* How tactics should differ for each segment
* Practical tips for creating a successful database marketing campaign.

Case studies and ROI numbers are used throughout the book. A must read for marketing proessionals.

Masterfully written! The descriptiion and detail put into this book is astounding. Crafted with pure genious I personaly recomend this book to fantays lovers of all ages!

Diana Metz has created a world in which dragons and people share our world. She has a gift for description - if I close my eyes I can imagine I am there among the dragons or soaring above the clouds on the back of one of these magnificent beasts! A wonderful book for any age!

After recieving this book, which was HIGHLY anticipated, i must say that I was not dissapointed in ANY way! Being a fan of both dragons and fantasy, I am particularly had to please with literature, but this book surpassed all my expectations!!! I'm now anxiously waiting for the next installment of Talon, and I must say, a big, "WELL DONE DIANA"!!!

I loved this book! Diana Metz finds a great new approach to a dragon fantasy! The words weren't neccesarily as fullfing as the plot was, but it was still great! I recently e-mailed the author and found that there was to be another book! And another after that! I can't wait. You're great Diana!

"I don't know who I am anymore" Talon sighed heavily. "A year ago I knew who I was, a young mercenary with a knack for battle tactics. I trained hard, fought where I was told and planned the deaths of hundreds of young men just like me. That's who I was. Now I'm what you, an old man, and now a dragon queen, say I am. I don't know if I like what you've made me." (pg 154)

When I first read this book (I've read it three times now) I found that I could not put it down. The story is amazing. A young boy named Talon once a warrior, now a wizard, forever the Krrig Daa. He goes through many ups and downs, physically and mentally, and through the incredible writings of Diana Metz you go with him. Her portrayal of Dragons as not only intelligent but incredibly social beast full of magic is one of the reasons I couldn't put this book down.

Thank you Diana for such a great book.

Every parent should buy these books for their children. We bought the Fourth grade, second grade and Kindergarten and they are all fabulous. The kids find them very interesting and my husband and I even enjoy them. They are packed full of terrific information. Highly recommend. This is a book your child has to have.

I have been very pleased with this book. I love to get ideas out of it for our homeschool.

This is an excellent book. My husband and I read many passages for my son. He likes them very much. They enrich his mind tremendously. My son's school somehow does not provide this much content. We would miss a lot fine literature, history, and geography without this book. Thanks to the authors. I do see the math part is too easy for second graders nowadays. For practice, we use Beestar math and ELA (a wonderful web site www.beestar.org). Its free weekly exercises are about right and very helpful. Overall, this is an outstanding book loaded with fine content. I highly recommend it.

This series is very good to my kid. It covers not only literature and math, but science, art, history, etc as well. Both my kid and I like it very much.

When I bought this book from Amazon, I knew it was a steal! My daughter has already been helped so much by its stories, activities, and short biographies of famous people. I plan to eventually buy all of the books in the Core Curriculum series. They're just like vitamins and vegetables, they're good for kids!

I LOVED this book! After reading the first I rushed to the store to get the whole series. This is a great series for girls who love God and love sappy cute romantic stuff. I would def recomend the whole series.. I think I finished them all in like 2 weeks.

I enjoyed this one and am looking forward to the rest of them in this series. I very much like Elizabeth and I admire her strenghth and courage to move so far away and to change her lifestyle in such drastic ways. She gave me hope as I too have recently moved far from friends and family and at times it can be so lonely and tough. This book not only had hope and courage and love -- it also had elements of humor and even horror (at least the mouse on the chair made me gasp!!!).

I absolutely loved this novel.

I am a Christian, and I enjoy Janette Oke's books dearly. They are so wonderfully written--such wonderfully story lines, great details, great plots, and great faith in God.

I have read many of her novels, but I must say this one was my favorite. Something about this wonderful story made me just couldn't put it down! I found myself wanted to read it until I finished.

The story is wonderful, with Elizabeth's heart for teaching and her courage to moving to the west, and I love that is a love story at the same time. And her faith in God is so wonderful as well...

It's so neat cause when I read Janette's books, I don't just read a great story, but I learn something at the same time---great principles to apply to life - every time

If you want to read a great story (with no worries if younger readers want to read it) I truly recommend this story!

I loved it!!!!!!!! And you will too.

This is my second favorite Janette Oke book. (My first is A Gown of Spanish Lace.)I am currently rereading it for about the tenth time and once again falling in love with all the characters.
It is about a somewhat pampered and sheltered young woman named Elizabeth who decides to accept a teaching position in western Canada where life is backward compared to her hometown.
She encounters a few obstacles with courage and spunk. She adores her students and is an awesome teacher and role model.
She is determined not to marry right away, but when an attractive Mountie comes into her life, her mind changes. Mine would too if I met someone like Wynn! Jannette Oke has good taste in men. :) I highly recommend the entire Canadian West Series for females ages 15 and up. I especially love the first 2 of the series. It is easy to fall in love with both the characters and Canada.
In order to really enjoy an Oke book you really have to read it slowly. So if you don't have the time and patience to spend a few days quietly reading a book, this isn't for you.I often have a hard time settling down for the first chapter or two of her novels since they are slowpaced, but then I am able to really get into the story and am glad I decided to slow down and smell the roses.
I hope someday Hallmark (or anyone else)makes this book into a movie.

When Oke Engages My Heart, by Sara Larsen

Anyone that likes a quiet, sweet story about the experiences, joys, and sorrows of life from the perspective of a woman will love "When Calls the Heart" by Janette Oke. Oke effectively engages us and connects us to her protagonist by using strong characterization, sensory details, diction, and appeals to emotion.
On the first page of the novel, Elizabeth thinks to herself. "And how are you this delightful spring morning? I asked myself. Why, I am just fine, thank you, I silently answered, and then almost blushed as I quickly looked around for fear that someone might be able to read my thoughts." This is one of the first glimpses we get into the life of our protagonist. By developing the thoughts of her character and letting us into her brain, Oke has quickly helped us understand the personality of her character, and thus we become involved with the character on a more personal level. By connecting us to her character, Oke can then communicate messages, emotions, or ideas to us through her protagonist.
The powerful sensory details used by Oke when Elizabeth is spending her first night out in the Wilderness allow us to almost see what our protagonist sees and smell what our protagonist smells, thus inviting our sympathy and involvement. "...the tall grass had recently been cut but had been left to lie, browning where it fell. It smelled musty and insects buzzed busily about it...the riotous colors flamed out over the sky in shades that I had no words to describe..." (73) We get a glimpse into the newness of Elizabeth's experience by reading these sentences and can vividly picture the scene before her. Because of Oke's use of imagery, we feel as though we are experiencing Elizabeth's world because we have a detailed description of what her world is like, which is essential because then Oke is able to get us to feel what she wants us to feel.
Oke lets us know the terror that Elizabeth feels when she hears a sound that she's never heard before, and we become further engaged in the story because we can almost hear these sounds for ourselves and feel the heat on our faces because of the details used. "A wolf pack!...They had smelled new blood and were moving in for the kill...the sharp stubble of the grass and weeds bit into the palms of my hands, but I crawled on. Another howl pierced the night...the flames were robust now...I continued to feed the fire and huddle over it, coughing and crying into the woodsmoke." (74) We can imagine what is happening, almost feel the thorns in our own hands, and we also feel the same fear that Elizabeth does. Oke entices us, by using such imagery, to experience this with Elizabeth, to take an active part in the story and connect with her protagonist.
On the fourth page of the novel, Oke's carefully-chosen words effectively illustrate her characters when Elizabeth is describing her family; we are invited to see these characters as she sees them, thus aligning our point of view with our protagonist's. She uses words like "flighty one," "adventure-seeker," "the romantic," "silliness," "dainty," "pretty," "plenty of male attention," and "never enough" to describe her sister Julie. By using four rather short sentences with well-chosen words, Oke develops a single character, letting us get personally involved with her description. It is easy to paint in our minds an accurate, though unique, picture of Julie. But again, we see these characters through the eyes of Elizabeth, and Oke can then get her message across to us by using her characters--characters that we now view in the way she wants us to view them.
Oke superbly uses diction to get us involved in Elizabeth's dilemma with the school stove, and just by reading these words we understand how she feels about herself and how she feels about her friend, Wynn Delaney. When Wynn Delaney walks in, we read words like "gasp," "choke," "embarrassment," "self-conscious," and "predicament," causing us to feel Elizabeth's humiliation. Words we read about Wynn Delaney include "benefactor," "save," "purposefully," and "friendship," (133) making it clear that Elizabeth was appreciative of Wynn's help. Oke strategically uses these words to cause us to subconsciously feel the same way that Elizabeth does; thus we see the following events from Elizabeth's point of view, which is Oke's objective, because then we become attached to our protagonist and sympathize with her feelings when things go wrong for her.
Oke gets us emotionally involved when Elizabeth is about to return home and leave behind the world she has come to love. She pauses when she hears her name. "A hand was placed on my shoulder, and through the mist in my eyes I saw a red-coated chest and I looked up into the face of Wynn Delaney. His eyes looked troubled as they gazed deeply into mine." (219) By this point in the story we have a firm understanding of Elizabeth's confusion about her relationship to Wynn, and we also know how reluctant she is to return home because we, too, have come to love this wilderness through Elizabeth's experiences. Oke now effectively touches our emotions, but is only able to do so because throughout the story we have come to know, experience, and love her characters, which she has effectively done through characterization, sensory details, and diction. Now that Oke has fully and completely engaged us with the story and with her protagonist, she gives us one last gift of connecting with our emotions. We leave the book feeling our hearts touched in some way.
Oke does an excellent job of connecting us to her protagonist and engaging each of her readers, no matter what background they have. If you want to be left with a happy feeling and you enjoy these kinds of books, you will love "When Calls the Heart."