Burnett Books

This story of adolescent sports fiction is one with an undercurrent that is simply not believable. Bronc Burnett is a high school quarterback selected to play in an end-of-season all-star game. An excellent player, he is a natural leader on and off the field. He is also dedicated to winning and he does not understand why anyone would think any different.
However, Clabe Gentry is an offensive lineman from a small town in Iowa that is overwhelmed by the big city of San Francisco. He skips the curfew to stay out all night and this annoys Bronc. When Bronc quietly tells a coach and the information gets back to the team, Bronc is ostracized as a tattler. It becomes so serious that there is dissension which threatens to destroy the team before they ever take the field.
This is the aspect of the story that puzzled me. The boys on this team are high school football stars and the all-star game is a chance for them to show college coaches what they can do. Thousands of dollars of scholarship money is at stake. They are also proven winners. Therefore, they simply would not tolerate anyone slacking off and would never have opposed Bronc in this manner.
The rest of the book is largely a routine adolescent sports story, the game arrives and Bronc is a hero in victory, making peace with Clabe and his other teammates.

According to Anne Malcolmson's "Acknowledgements", this 1952 book was the first volume completely dedicated to the exploits of Alfred Bulltop Stormalong, the Paul Bunyan of the seven seas. Born in Kennebunkport, Maine of a long line of seafarers, young Stormy is cradled in a dory and cuts his teeth on whalebone. When he is thirteen years old, the thirty foot tall youth begins his sailing career as a cabin boy on a trade ship. During the course of his life at sea, Stormalong rides a whale like a bucking bronco; wrestles a giant octopus; battles the giant kraken; soaps the Cliffs of Dover; becomes captain of the enormous windjammer Tuscarora; improves his ship's design with fanciful discoveries and innovations; and successfully races the clipper ship Flying Cloud and the steamship Liverpool Packet.

Dell McCormick obtained the tales in this volume from four previously published collections of traditional stories (all listed in the "Acknowledgements") and added previously unpublished legends he obtained by interviewing old-time seamen. Although he completed the research for this book, he unfortunately did not complete a final draft before his tragically sudden death.

While the tales are well researched, their presentation suffers from Anne Malcolmson's writing, which is not as colorful, humorous or deliciously exaggerated as that found in other collections of tall tales. Joshua Tolfords' numerous and detailed black and white line illustrations add interest to this otherwise uninspired book.

This is the biography of Scrope Davies, wit, dandy, and friend of Lord Byron. First, the positive: this book is mostly well written. The author does a reasonable job of writing an entertaining tail, placing the reader into the personality of Scropes and the life and times he lived.

I take off two stars for a couple of reasons. First, there is the over reliance on Scrope's trunk. For those who haven't heard the story, when Scrope fled from his creditors, he packed all of the business papers of his life, placed them into a trunk, and deposited them at a bank. There they fought forgotten for over a century, until unearthed again in 1972. Since Scrope didn't publish his memoirs and he corresponded with the leading people of his day, the finding of Scrope's trunk was truly a literary goldmine. Even though it provides the day-to-day insight into his life, sometimes when the story spends two pages explaining the nuances of one of his bills, it's time to move on.

A second reason is the over description and activities of the friends in Scrope's life, instead of Scrope's life itself. Again, the reasoning is understandable. Scrope was friends with great people in history, those who did publish and leave their journals. Therefore, their historic record is so much more well developed among these also interesting people in Scrope's orbit. It's natural the book is going to lean heavily onto them. For instance, the book goes into detail on Lord Byron's separation, where this is covered so much more extensively in other works. At some points, I was thinking the book should actually be titled, "Scrope Davie's Friends" instead of "Scrope Davies." I estimated only about 60% of the book is about Scrope; the rest are about the friends of his life.

Third, the book fails to interpret and provide detail where needed. The chapter of Scrope's financial ruin is reduced to a short three pages. Scrope went into exile at age 38, died at 69, yet that period in his life isn't well developed. It appears the author also got lazy near the end. Large blocks of letters and correspondence are quoted with little narration and interpretation. Where in the beginning the author places into Scrope's head to explain his likely thinking, at the end of the story, we're left just reading long letters between his friends.

In the end, this book is a good read on a fascinating person, given the inadequate historical records on which to draw the rich story that Scrope deserves. The book is worth your time, but it probably won't make your favorite's list

Much of the book consists of material on developments in civil rights generally, especially in the United States. This is useful context, and would be instructive for those who are just being introduced to the topic (younger high school students, for example); if it were extracted, it would make up something pamphlet-size. The material on Dresden is good but limited -- again, by itself, it would make a pamphlet. In total, the book has the feel of two quite good pamphlets amalgamated -- an interesting sidelight, but less substantial than I had hoped.

Come enjoy the secret garden
where only you can see
carrying plants and water in catons
is the job for me

that's not it, there is only two more things to it
Drama and laughter
But the characters always have a fit
On the other side, the main character is the best daughter.

I read this book because I was curious to see what Burnett's first novel was like. I would never have guessed that it was written by the author of "The Secret Garden." "That Lass O'Lowrie's" is about Joan Lowrie, a spirited young woman working in the "pit" (coal mines) of the village of Riggan. Joan is the daughter of a cruel man who occasionally hits her; she makes the best of her life and reaches out to help others in need, including another young woman who gotten "in trouble" and has a small baby. Joan attracts the attention of Fergus Derrick, the smart young engineer who runs the mines; Fergus also becomes friendly with the vicar's daughter, whom the local curate loves, leading into a fairly predictable love triangle....

While this book is interesting, two factors weigh it down somewhat: the heavy, heavy emphasis on religion and the long paragraphs of dialogue written in the Yorkshire dialect. Although such passages were charming in "The Secret Garden," here they are so long that they become very cumbersome to the reader. They do lend authenticity, of course, but it may be too much for some readers. I was also disappointed by some of the characters' silly self-sacrificing acts, which seem to be the trademark of many romances.

This book is a bit dated and I didn't find the material to be very useful. I think this is probably because this is a very immature field within computer science. If your a researcher or a professor then you might have some use for this book, if your anyone else, stay away!

This book was a total waste of time. Full of high-blown, flowery prose, lofty hypotheses, and absolute nonsense. Sometimes a Ph.D thesis--which this apparently was before the University of Chicago Press was convinced to publish it--ought to remain a Ph.D. thesis. A waste of trees, a waste of ink, and a waste of time. Save your money and read the yellow pages--you will enjoy it more than Masters of All They Surveyed

As an aficionado of the history of the British Empire, I found this book to be very informative and readable. Knowing nothing of the subject beforehand, being easy to read is important. The erudition of the author's style may intimidate some, but, in the end, it is precisely the element of the book which carries the reader beyond a mere chronology of events and through synthesis and interpretation gives perspective and colour to what comes out as an adventuresome story, well told, about, of all things, surveying. The experts in the field will probably have their nits to pick, just as Schomburgk had to deal with the RGS and Harrison had to suffer the nabobs of longitude, and the bridge-builder at Szavo had to contend with the lions, but the story will remain alive long after the lions are stuffed and relegated to museums.

An interesting, well researched book about Robert Schomburgk's attempts to obtain a place for himself in history within the context of setting forth British Guiana's borders using the science and land surveying techniques available to him in the 19th century. The prose of book, however, is what native Guyanese would call 'high falautin' and, toward the end, I disagree with a few of his political theories on modern Guyanese politics; moreover, significantly, there is some repetition. In the end, Graham adds a human and scientific aspect to the discourse concerning the disputed boundaries. The editors should have allowed for a rewrite and/or the author should not have rushed to market or allowed for more maturity. I would recommend the paperback.

I was a Burnett once. I worked in LB Taiwan for couple of years since I have graduated from the univeristy. According to publish "100 Leo's" Chinese edition, I have joined all the processes, and read it over and over to find ideas out to develop the launching news release. I do love what Leo Burnett insists about Advertising which is his favoirte career. Even though the sentences are very short, they all are smart words which make people to think deeply. I'd like to re-read it when I met some problem in my job - even I am not in an advertising related company now. And the most important thing is : I made myself a "star reacher" after having worked in LB. I do love Leo Burnett, and look forward to see more books about LB to be published in the future.

If you're expecting an informative book with insight into the world of advertising, you will be disappointed. This is a postcard sized collection of two line quotes few of which are inspiring or even funny. Retain your respect of Leo Burnett, don't buy this book. Darren Morris Advertising Manager Online Interactive

This is a thorough book on IMC and all tools needed to do so, providing the reader with a sound basis to build from. Being an academic, I believe in a solid theoretical foundation and to learn from case studies.
A good read for beginners in IMC.

The book is a good example to follow if you want to rip of your fellow humans. Following the different stages in the communication process, you will find yourself biting your own tail several times. You read the same stuff over and over and over again, and never seem to get grip of the essence of it. I would not recomend anybody to spend $77,33 on it, unless you collect marketing books just for fun.

From an academic point of view, the book may have elements that can provide insights into IMC. However, the book is too repetitive and detailed to provide any practical use. In my opinion you can get better value for your money buying another book.