Burnett Books

El jardín secreto trata de una niña de la India que sus padres le brindaban poca atención. Mientras sus papás estaban en una fiesta hubo un terremoto, que hizo que hubiera un incendio, La niña quedó huerfana y la llevaron donde su tío político. Este tenía un hijo al que ocultaba ni tampoco veía, por que su esposa murió cuando nació, el niño era impedido. La tía de la niña tenía un jardín, el cual su esposo mandó a cerrar cuandó murió. Ella encontró la llave y en este jardín su primo aprendió a caminar y de nuevo hubo unión familiar.

"German Settlement in Missouri: New Land, Old Ways," by Robyn Burnett and Ken Luebbering, University of Missouri Press, Columbia, MO, 1996. This 116 p paperback is part of the Missouri Heritage Reader series, intended for new adult readers, presumably for English as a second language training. As such, German Settlement provides 27 articles, most four to six pages in length, which survey the subject quite well. Most articles are illustrated with black and white photographs from archive collections. The book is indexed, and contains a three page annotated list for additional reading, but no references.

The first chapter introduces the subject providing a map of Missouri showing German settlements. Some are spread throughout the state but most are concentrated along the Missouri River from St. Louis about 200 miles westward or on a 100-mile stretch of the Mississippi River south of St. Louis. A map of Prussia follows summarizing where the German immigrants came from, but the reasons given, "economic hardship and political turmoil . . . attracted by stories of cheap land, available jobs, low taxes, and political freedom" seem a bit thin. Rigid inheritance laws (the laws of primogenitor-giving all property to the oldest son) and compulsory military service, the reasons most often cited, are not even mentioned.

German immigrants to Missouri are often called "followers of Duden." Godfried Duden was a Prussian lawyer who settled in rural Warren Co., MO, 50 miles west of St. Louis, in 1824. He was able to hire others to farm his land while he spent most of his time traveling and writing. He returned to Germany in 1827, and published a report singing the virtues of settling in Missouri in 1829. Apparently numerous similar reports were also being published, but Duden's was especially well known. The result was a flood of German immigrants beginning in the 1830s.

Chapters describe the difficulty of the Atlantic voyage and then the long trip across the US to Missouri. Transportation from eastern seaports to Missouri did not become easy until the arrival of railroads in about 1850. The Erie Canal (1823) and steamboats on the Ohio-Mississippi Rivers (1817) helped, but the trip remained difficult for years. By the 1840s, New Orleans was the preferred entry port for transit to Missouri.

The impact on St. Louis was dramatic. Before 1820, there were few Germans in St. Louis. In 1834, one writer reported 18 German families and a few unmarried Germans among its 7000 residents. In 1835, "every steamboat that arrives at our wharves is crowded with passengers." In the 1840s, "Germans . . . own one third of St. Louis."

German communities were formed in many varieties. There were various farm communities, some like Hermann sponsored by German groups in the East (The German Settlement Society of Philadelphia). Some were formed as idealistic communes by professional men with little farming experience. In the book, they are termed "Latin Farmers." Dutzow in Warren Co., was one that failed. Some were formed as religious communities. Most were either Catholic or protestant. The German Catholics were somewhat unique in that the Catholic Church was already well established in Missouri by the French. One chapter describes the German Catholics of Osage County. In 1838, the bishop in St. Louis assigned them a Belgian missionary as priest. After a dispute with one Dr. Bernhard Bruns resulted in a court suit, the priest left. German Baptist (dunkard) communities included Rockingham in Ray Co., Lowry City in St. Clair Co., Freistatt in Lawrence Co., White Church in Howell Co., and Martinsburg in Montgomery Co. A chapter describes formation of the Lutheran Church--Missouri Synod in three pages plus pictures but in meager detail compared to what is published.

The Know Nothings caused the Germans some difficulty. They were one of the first anti-immigrant groups. They favored native born Americans and rejected all poor and Catholics. In 1836, a mob threatened a German language newspaper. In 1852 riots broke out in St. Louis between the Know Nothings and German-Americans over a mayoral election. One person was killed and a German tavern was burned. Germans who arrived after the 1848 revolution in Germany were known as Forty Eighters. Carl Schurz, one of their leaders, was a St. Louis journalist. He led hundreds of thousands of Germans across the US to vote Republican in 1860, opposing slavery, and thereby electing Abraham Lincoln. Later he was elected Senator from Missouri.

The story continues with a summary of German efforts for both sides in the Civil War. Germans were key supporters of the Union who helped keep Missouri in the Union. It was the German Home Guard that marched on Camp Jackson in St. Louis and prevented the capture of the US Arsenal in St. Louis by Southern sympathizers as the Missouri State Guard.

The German community in St. Louis grew large. In 1905, a ten-day festival included a parade of eight thousand marching through streets decorated with German and American flags. A crowd of thirty thousand gathered at a park to listen to music, singing, poems, and speeches in German and English. At the turn of the century, "many people saw St. Louis as a kind of German city in the middle of America."

"German Lutherans were hit especially hard by the hostility of [World War I]. German language services were disrupted and pastors were threatened. This happened throughout the Midwest partly because of the very vocal support of the Missouri Synod of the Lutheran Church for the German cause before the US entered the war." Sauerkraut was renamed Liberty Cabbage and frankfurters became hot dogs. German remained the official language of the Lutheran Church--Missouri Synod until 1927.

Chapters also describe the role of Germans in wine making in Missouri and in brewing beer. The story continues until the end of Prohibition, during the Depression when laws were changed to limit immigration.

This is a nicely done survey of Germans in Missouri. In some respects much detail was omitted. A book of about twice this length would be needed to adequately cover the subject. This one is only a beginning. The reading list adds some sources for follow up, but even that is not complete. For details of the Lutheran Church-Missouri Synod one should add, Frederick C. Luebke, "Germans in the New World: Essays in the History of Immigration," University of Illinois Press, 1990, p. 1.

This is a very well illustrated, matter-of-fact volume which presents a picture that we now know never existed of the Royal couple. It is a good reference to know the way a Royal Household is run; the tours, the public events, the planning and the organization of it all. Other than that, the book mostly focuses on the opinions and ideas of Prince Charles at the time, making very brief references to Diana, most of them untrue. One cannot help becoming nostalgic at the sight of so many idyllic pictures of a family life that never was, and it makes one wonder: what would it have been like if Charles and Diana had remained married AND in love? Most likely, the Princess would be alive today, probably with a couple more children and, like a banner in the crowd read on their wedding day - "Charles and Diana will rule U.K.". It is a shame that the Establishment authorizes books like this, so untrue.

"Making advertisements involves perspiration as well as inspiration.The creative leap may never be explained, but we can prepare and capitalise on it".

Edited by Simon Broadbent, the Vice Chairman of Leo Burnett, London, the book talks about writing the ads, as well as going back to the basics in strategy and onto production, media and evaluation skills, which helps see how advertisements can be managed and improved.

Leo Burnett Ltd, established in Chicago in 1935, was the third most award-winning agency network worldwide in '97-98.The book begins on an ode to Leo Burnett, the Chieftain and driving force behind the agency. A man who laid much emphasis on non-verbal ideas, "the sheer fun of admaking", that took the form of statements with visual qualities, and whose true meaning lies too deep for words: whether the strong Marlboro man on horseback, or the benevolent Jolly Green giant selling corn, or the playful Kelloggs Frosties tiger.

the book is essentially divided into two sections- 'Techniques' and 'Case Histories', the former aiming to help one work for an agency.A much helpful read for a beginner, it touches upon effective advertising techniques like media objectives, media strategies, data presentations, campaign effectiveness, timing, quality, production methods etc. 'Advertising that sells' focuses on product dramatisation, whether through the product as a hero, or celebrity presenters or enacted slice-of-life stories or modern parables.

'Case Histories' takes on the Leo Burnett-handled campaigns. It is both a market analysis, as well as the agency evaluation of its effective utilization of the talked about techniques.

The result: Long running campaigns like Cadbury's Flakes, Perrier mineral water,Austin Metro, Sunday Express (with its famous 'where's Giles'?)etc.

Inspite of this, the book has not been very popular.Someone once said that books that noone wants to read deserve to become extinct, and that probably has happened to the Leo Burnett Book.

On the whole, I'll say, an interesting and very readable book.

This is really a fun read, covering British drinking habits, alchoholic and otherwise. It purports to cover several centuries but is really mostly about the late 18th century to the early 20th. My only major gripe is that it is based entirely on secondary sources -other people's work. So as a survey it is very useful, but really doesn't contribute anything new to the scholarship. It is also clearly written by a social scientist -lots of tables and figures, and even the text decribes trends quantitatively. For the qualitative-minded, we are rarely given more than anecdotes about why culturally shifts in national preferences occured. These tend to be obscured by heaps of evidence drawn from new laws, import duties, and marketing schemes. All in all, pleasant reading, but patience with numbers is required.

"Looking At Greek And Roman Sculpture In Stone" is a brief (100pp) guide to some of the terminology of this subject. It is arranged in dictionary format, with paragraph length entries on conservation-related terms from "Abrasion" to "X-Ray Diffraction Spectrometry." Other representative terms include "Anthemion," "Peplos," and "Proconnesian Marble." These are not beginner topics, yet none of them is discussed at adequate length.

The brevity and inconsistent focus of this book would make it an unsatisfactory investment for many readers, even at the current bargain price. It may find a place on your bookshelf if you only want a brief definition of some of these technical terms.

This is a nice recording of the integral version of The Lost Prince. The reading is good, overall, though there are a number of mistakes that may confuse younger listerners who are not following along with the text. The range of voices is adequate, though the reader does at times modify the voice of Lazarus a bit too often during the story.

Each chapter starts a new mp3 file, and mp3 files are split into 10 minute chunks. This is a good idea, as it makes it easier to find the portions of chapters you may want to listen to again. Unfortunatelly, this mp3 version seems to have been simply ripped from the CD version, leading to the narration being interrupted at regular intervals by instructions to change the CD. This is more than a little annoying!

As for the story, it is one of Burnett's lesser known works. It has always been one of my favourite, not the least because of the emphasis placed on the importance of Thought, and the numerous references to oriental philosophy. It follows the adventures of Marco Loristan, a young Samavian boy caught up in the intrigue surrounding the history of Samavia, and the myth of its Lost Prince.

This story of adolescent sports fiction is one with an undercurrent that is simply not believable. Bronc Burnett is a high school quarterback selected to play in an end-of-season all-star game. An excellent player, he is a natural leader on and off the field. He is also dedicated to winning and he does not understand why anyone would think any different.
However, Clabe Gentry is an offensive lineman from a small town in Iowa that is overwhelmed by the big city of San Francisco. He skips the curfew to stay out all night and this annoys Bronc. When Bronc quietly tells a coach and the information gets back to the team, Bronc is ostracized as a tattler. It becomes so serious that there is dissension which threatens to destroy the team before they ever take the field.
This is the aspect of the story that puzzled me. The boys on this team are high school football stars and the all-star game is a chance for them to show college coaches what they can do. Thousands of dollars of scholarship money is at stake. They are also proven winners. Therefore, they simply would not tolerate anyone slacking off and would never have opposed Bronc in this manner.
The rest of the book is largely a routine adolescent sports story, the game arrives and Bronc is a hero in victory, making peace with Clabe and his other teammates.

This story of adolescent sports fiction is one with an undercurrent that is simply not believable. Bronc Burnett is a high school quarterback selected to play in an end-of-season all-star game. An excellent player, he is a natural leader on and off the field. He is also dedicated to winning and he does not understand why anyone would think any different.
However, Clabe Gentry is an offensive lineman from a small town in Iowa that is overwhelmed by the big city of San Francisco. He skips the curfew to stay out all night and this annoys Bronc. When Bronc quietly tells a coach and the information gets back to the team, Bronc is ostracized as a tattler. It becomes so serious that there is dissension which threatens to destroy the team before they ever take the field.
This is the aspect of the story that puzzled me. The boys on this team are high school football stars and the all-star game is a chance for them to show college coaches what they can do. Thousands of dollars of scholarship money is at stake. They are also proven winners. Therefore, they simply would not tolerate anyone slacking off and would never have opposed Bronc in this manner.
The rest of the book is largely a routine adolescent sports story, the game arrives and Bronc is a hero in victory, making peace with Clabe and his other teammates.

This story of adolescent sports fiction is one with an undercurrent that is simply not believable. Bronc Burnett is a high school quarterback selected to play in an end-of-season all-star game. An excellent player, he is a natural leader on and off the field. He is also dedicated to winning and he does not understand why anyone would think any different.
However, Clabe Gentry is an offensive lineman from a small town in Iowa that is overwhelmed by the big city of San Francisco. He skips the curfew to stay out all night and this annoys Bronc. When Bronc quietly tells a coach and the information gets back to the team, Bronc is ostracized as a tattler. It becomes so serious that there is dissension which threatens to destroy the team before they ever take the field.
This is the aspect of the story that puzzled me. The boys on this team are high school football stars and the all-star game is a chance for them to show college coaches what they can do. Thousands of dollars of scholarship money is at stake. They are also proven winners. Therefore, they simply would not tolerate anyone slacking off and would never have opposed Bronc in this manner.
The rest of the book is largely a routine adolescent sports story, the game arrives and Bronc is a hero in victory, making peace with Clabe and his other teammates.