Brown Books

Tim Severin and his intrepid crew recreate Brendan and his fellow monks' voyage in the 6th century from Ireland to North America in a small ox-hide boat (curragh). The natural materials and traditional techniques that Brendan used are authentically utilized to make the Brendan voyage a successful historical re-creation and a thrilling sea adventure.

Tim Severin is a born storyteller. As far as a historical re-creation event, this voyage has some parallels to the Kon-Tiki expedition. The reason for making the Brendan voyage was to answer the question: Did Irish monks sail across the Atlantic centuries before the Vikings?

This book relates an amazing seafaring adventure. There is one scene where the sea is calm when a pod of orcas spot the Brendan (boat's name). The orca alpha bull comes full tilt at the boat, dorsal fin eight feet above the water line. The crew holds their breath as the bull whale swims under the boat, checking out this strange thing. After an eternal minute of silence, they watch the bull surface and swim back to the pod. High drama indeed.

Tim Severin and his crew are the very definition of intrepid. Severin's level of enthusiasm is amazing; it is never diminished by the cold, wet, and treacherous sailing conditions. His composure as the captain of this little boat is compelling and inspirational.

I would also suggest getting a copy of the hardbound edition, which unfortunately is out of print. The photos of this voyage tell every bit as much of this story as does the text.

Highly recommended.

Extracts: A Field Guide for Iconoclasts

I almost put the book down while reading the first half, but stuck with it, and was rewarded in the second half. I wasn't interested in hearing about the cultures of the places where the boat crew came ashore. Actually, I wasn't interested in reading about anything but the "voyage" proper. And, in this book, you'll get info about the history of some of the places they landed and other "side info". As a result, I found the first half of the book slow and boring.

Nonetheless, once they began the largest leg of the journey, and couldn't land anywhwere, the book picked up pace and held my interest. It turned out to be quite a voyage and a heck of a feat. In the end, I'm glad I read it. But, with that said, I'd have been disappointed had I paid full price for the book.

The Brendan Voyage is the true-life story of what has been called the greatest epic voyage in modern Irish history. Author Tim Severin and his friends built a boat using only techniques and materials available in the sixth-century A.D., when St. Brendan allegedly sailed to America. The vessel consisted of forty-nine ox hides stitched together and stretched over a wooden frame, yet it was a seaworthy creation capable of withstanding storms and a puncture from pack ice during its voyage from Brandon Creek in Dingle to Newfoundland. Now in a new edition, The Brendan Voyage has been translated into twenty-seven languages, and proves that St. Brendan could have indeed reached America - though whether he actually did is a conundrum left to historians. Written with narrative skill, and illustrated with a handful of black-and-white photographs The Brendan an exciting true nautical tale of courage, adventure, and accomplishment.

This is a book that unfortunately can be read very quickly.
The author sets out to prove that the journal of St.Brenden is not
as always susposed,alogorical, but a very real tale.With painstaking authenticity he seeks out old timers on the west coast of Ireland who still know how to make boats from bull hide,and sets them the task of building to spec the boat of St.Brenden.The rest is as you might imagine; a voyage to America in a 6th century leather boat.Magnificient story of courage and man against the sea.

Tim Severin has organised several voyages in part to prove that ancient peoples could travel far greater distances than previously thought. In this story he builds a traditional leather boat or 'curragh' to show that monks could have sailed from Ireland to Newfoundland around the seventh century. There is an ancient book called the 'Navagatio' (one old copy is in the British Library) which St Brendan wrote about his voyages around the Atlantic Ocean. It is thought from Brendan's descriptions that he island-hopped via the Faroe Islands, Iceland and Greenland to get to America, and Severin follows this route in a dangerous and interesting adventure taking many weeks. There is much detail on how he built the boat using only traditional methods and materials which was no mean feat in itself despite their still being used in the south-west of Ireland for fishing. The book contains colour photos of the boat's construction and of the diverse and colourful crew who sailed her. The book reminded me of the 'Kon-Tiki' book by Thor Hayerdahl. Also, the pictures are brilliant - and Tim's descriptions of the ports of call such as Iceland and the Faroes are very vivid and realistic. It's a well-written, interesting book and well worth a read.

A Charlie Brown Christmas: The Making of a Tradition is a treasure for those -- like me -- who love this Christmas classic. It is a great "behind the scenes look" that includes photos of the cast of characters whose voices are so familiar. Give it as a gift to the "Peanuts Fan" in your life.
Philip D. Halfacre
Author, Genuine Friendship

While we've been treated to many Charles Schulz documentaries and remembrances over the years, "A Charlie Brown Christmas: The Making of a Tradition" is the first book to focus on the first Peanuts' television special. The book includes in-depth interviews with producer Lee Mendelson, animator Bill Melendez, and Vince Guaraldi's children. This book is the ultimate backstage pass to the recording studio, with interviews with the original child actors who voiced the characters and sang on Guaraldi's "Christmas Time is Here." As a bonus treat, the script and original animation art round out the book.

I loved this book! It has material for every fan of the famous TV special, "A Charlie Brown Christmas". I may not be musical, but if you are, this book includes the music. I am fond of the discussions of the people involved in creating the production of the TV show and the script. I will be using the script in my classroom for Reader's Theatre. The book has a lot of material that has meaning for me personally. I was young when this special was shown on television and it was always one of my favorites. The book was not a disappointment to read and own. I am very glad I bought it.

This is the ultimate companion to the tv show. The art work is from the original show and the dialogue is a great bonus! The book is also packed with great trivia and information about the decisions "behind stage" that led to the creation of the ultimate Christmas Special.

"Charlie Brown Christmas" is the crown jewel of Christmas specials. Heavy on holiday introspection, but with the dry wit and humor you'd come to expect from Charles Schulz's creations.

"A Charlie Brown Christmas: The Making of a Tradition" just expands that experience, by outlining how the famed special came to be -- the music, the animation, the voice acting, even the advertisement to get people to watch it. It's a charming, nostalgic little book, and a good accompaniment.

"A Charlie Brown Christmas" was spun up quickly, when Coca Cola wanted a Christmas special in less than a week -- and Charles Schulz's lovable loser Charlie Brown seemed to be the ticket. But the special was made very differently from other cartoons -- 2-D animation, no laugh track, uncutesy kids, and (horrors!) a jazz soundtrack. It was doomed to fail, they said.

Well, instead it became a booming hit, and has been running every December ever since. Lee Mendelson and Bill Melendez reminisce in here about the much-loved Charles Schulz, and about Vince Guaraldi, who made the distinctive piano soundtrack, and why it's so beloved -- it dares to approach holiday ennui and commercialization, then dashes it away with Linus' description of Christmas' meaning.

As for the "making of" portion, there are storyboards, musical scores, test photos, clips of television reviews, and rare photos like Melendez and Schulz doing the football gag. Finally, there is the entire script of the special, framed by colourful stills from the cartoon.

You couldn't wring this much information from most half-hour animated specials, no matter how much fun they were. But it's a bit different with "Charlie Brown Christmas." It was so completely unusual -- and has proved to be so timeless -- that a book on the making of it, and its effect, seems completely right.

It's a very conversational, reminiscent book. It feels like sitting in a room with Melendez and Mendelson, listening to them reminisce about "Sparky." And we also get input from other people involved in the project, such as Christopher Shea (Linus), who talks about his famous "Second Chapter of Luke" speech, as well as odd bits of trivia (the little girl playing Sally had to be fed her lines).

The Christmas special is more than able to stand on its own, but "Charlie Brown Christmas: The Making of a Tradition" is a wonderful accompaniment. Full of interesting tidbits and history.

I've had this book for years and used it every holiday. Wonder recipes the family loves. Great ideas for you home. I like the art work in the book also. A must have for the family and a book to pass along.

I am slowly forming a collection of Susan Branch books. The time and artistic beauty that are shown throughout are worthy of keeping out every season. This one is in my kitchen next to a little tree , her recipes are also wonderful.

I've had this book for years and I have purchased this book many times over for the perfect gift at Christmas for the person who has everything. I leave it out all during the holidays and people will pick it up and then want it. It's just a great book to read through with lots of great ideas to make your holidays enjoyable. Beautiful illustrations too. You simply can't go wrong wih this book. The perfect gift!

I bought this book when I first discovered Susan Branch books. I loved it so much I gave it to all my sisters and sisters-in-law. They have all used it as a reference during the holidays and even through out the year.I have given this book to so many others as well and they all love the book. I can only state that this book stands up with all the Susan Branch products and is wonderful and so useful.

As with Susan Branch's other seasonal books, I use this Christmas treasure to kick off the season! Serioualy, I've dog-earred some of the recipes that have become family traditions since I first got this book. I've learned how special it is to replace all sheets with fun holiday flannel sheets. I do much more than simply put up a tree these days. In short, I must attribute my refreshed zest for holiday living to re-reading this book every year before do anything else. (It's also a nice gift!)

My son loves this book! He can recite it to us, we've read it so much. It is a cautionary tale, but not in the creepy Hansel & Gretel sort of way. It shows how "mommy ducks" can get frustrated with "little ducks" when they don't listen. Daisy is never really in danger... and I think a little anxiety is good! This book has helped my son understand that he needs to listen to Mommy & Daddy because they are always looking out for his safety. When the family is out and about, and my son acts like Daisy (innocently curious, but nevertheless, NOT listening to our cries to stay close), my husband and I say "come along Daisy" or "you must stay close Daisy." This helps my son to remember the importance of listening to Mommy & Daddy. Besides this educational benefit, it is an awesome story! One that the whole family will remember even as my son grows into a man.

a great, interactive and charming story about a little duck named daisy. your little one will enjoy it!

Daisy is a little duckling that doesn't listen. She is too busy chasing insects, playing with frogs and bouncing around. Her mom calls her plenty of times and warns her to stay near her at all times but Daisy is a defiant little duck until one day when she wanders too far. Daisy finds herself hiding from big scary things moving in the water under her and big scary birds flying over her head and the one time she really needs her mom, she isn't there. This is a book about a little defiant duck who learns her lesson. The illustrations are amazingly precious, simple yet full of life and sweetness. I very much enjoyed this story because I found the children I read it to playing with their rubber ducky in the bath, that looks like Daisy, hiding from their other toys. They were repeating lines from the story and smiling.

A beautiful cautionary tale that my 30 months old son like it so much. He felt sad when Daisy was all alone. He pretended as Daisy talking with the Frog, bouncing on the bed. He showed his smiley face when mama duck appeared at the end.

When we were out, he sometimes stay close to me when I reminded him Daisy.

I suppose, in the strictest sense of the term, that "Come Along, Daisy" could be categorized as a cautionary tale. I mean, certainly there are negative consequences for any child that refuses to heed his or her mother while traveling. Still, the book cautions without scaring. It's a remarkably tender little tale that manages to be evocative and dark without descending into morbidity. And it's just doggone sweet.

Daisy is a young duckling, still wearing her yellow feathers and trailing after her mama. While out in the swamp one day, Mama tells Daisy to heed her and to not fall behind. Daisy, however, is too distracted to listen closely to her mother. There are fish to observe and dragonflies to chase. There are lily pads to jump on (with a "bouncy, bouncy, bouncy. Bong, bong!") and frogs to observe at close proximity. Unfortunately, soon Daisy's frog hops away leaving the small helpless duckling very much alone. Things under the lily pad scare her. Things flying up in the sky scare her. And a very loud noise definitely scares her. That is, until she find out that it's just Mama Duck with her customary, "Come along, Daisy". Needless to say, Daisy learns her lesson.

This is just one of the latest in a long line of books that inform children not to get separated from their parents in public spaces. Of course, it doesn't engage in much of the way of practical advice. Mama Duck doesn't tell Daisy that if she gets lost she should stand in one place and not move. But I suppose Mama Duck is in charge of the situation the entire time in this story. In any case, this is a just a good story that tells kids to listen to their guardians when out n' about. Author Jane Simmons also doubles as an illustrator for this story, and it is here that she really stands out and shines. Simmons has a grasp of perpective and tone that just fits her story like a warm comforting glove. Painted entirely in thick beautiful paints, the book shows the slight tints of the early morning sun, the fetid marshes when Daisy is abandoned, and the eerie green cattails of an unknown swamp. Characters are rendered beautifully as well. When Daisy is happy she leaps about with toddler-like abandon. When scared, her eyes stare blankly out behind an enormous worried beak. And when she sees her mother, at long last, her entire body arches towards her, going as fast as she possibly can.

Children can handle tales of abandonment if everything turns out well in the end. "Come Along, Daisy" has the added delight of there never being a particularly dire threat to the little duckling in the first place. Even that dark image of a hawk flying above shows Mama Duck swimming placidly nearby. There is great comfort in reading about Daisy's adventures. This book is a perfect little lesson about the bond between a child and its guardian, specifically that between mother and child. A wonderful beautiful book.

Once you get past the strange layout (described in other sections), this is a great edition of Henry V. It is easy and fun to read and offers valuable insights (not just for students either). Well worth a flutter.

This play more than any others in the histories glorifies Englishmen and England. His characters in this one are larger than life, but each has their own limitations and flaws. The play covers the time of the Battle of Agincourt when the French King Charles was so sure of victory that he sent a messenger to Henry to ask him to give up and to pay a ransom before the battle. On the eve of the Battle of Agincourt, the English were outnumbered five to one, Henry's troops were on foreign soil and riddled with disease. The scenes where Henry dons a disguise and goes out amongst his troops to bolster their confidence are great. The English managed to triumph in this battle where all was stacked against them mostly because of Henry's leadership. This is such a sweeping story that it is hard to condense in a few words, the plot of the play, but it is a wonderful example of Shakespeare's skills as a writer.

'We few, we happy few, we band of brothers.' What more need I say? Henry V is an imortal classic of western literature. And this edition is complete and accurate. See the film if you want, but be sure to read the words at least once. They are inspiring.

"Now, if these men do not die well, it will be a black matter for the King that led them to it."

Particularly poignant poetry in these times of pompous presidential sabre rattling and wars based on questionable facts.

This play is best known for the St. Crispian's Day "Band of Brothers" speech given by King Henry just before the battle at Agincourt. It is a powerful speech that rallies people at all times and everywhere. Sir Lawrence Olivier made a film version in 1944 during WWII and Kenneth Branagh made another as recently as 1989. You can count on there being more versions. Epecially so when computers can help them make spectacular battle scenes (that aren't really in the play) with less expense.

Audiences love this play and they should. There is a lot to like and enjoy. I think upon repeated readings Henry becomes a more equivocal character than he seems at first. And readers of the King Henry IV plays will know him before he became King Henry and know something deeper about his personality.

And of course there is the whole bit about the drive to France being sponsored by the Church to avoid confiscation of property by the Crown. Moreover, there is the slaughtering of the French prisoners, and his treatment of Falstaff (who dies offstage in this play). This isn't revisionist stuff, it is right there in the play, but it is easy to miss the first time you are trying to take in the play.

In any case, this Arden edition is the one to buy and read from. Why? Because it has the most authoritative text, but that is only the beginning. It also shows variants between the early sources. The notes at the bottom of each page of the play are simply fabulous. The editor includes not only helpful notes explaining what might be obscure in the text of the play, he provides sources Shakespeare probably used such as Holinshed and makes for some very interesting study. There are also some helpful notes on how various scenes have been performed over time.

And to make this sound more like an infomercial, you get more! The introduction provides great background material on the play, its sources, and how it has been performed throughout history. After the play, there is a photo reproduction of the first Quarto from 1600 and it is fairly readable. There are also a couple of maps showing the path of the English Army from Harfleur through other towns on its way to Calais and makes clear how they had to pass through Agincourt.

There is also a helpful genealogical table so you can see the confusing claims used by Henry and the French nobility to make their claims. And there is a doubling chart so you can see how theater companies can perform all the roles with fewer actors.

This is a great edition as are all the plays published by the Arden Shakespeare. The amount of work collected in these volumes is stunning and they will enrich your experience of the plays tremendously. I can't recommend them enough.

She provided a program to growth and help couples develop the relationship, through her seven topics.
She guides people in exploring emotions and pain, and helping couples create new communication. Also recommend other book: I Love You. Now What?: Falling in Love is a Mystery, Keeping It Isn't is the right math of this matter.

As a therapist in private practice who specializes in working with couples and an EFT trained therapist, I have found Dr. Johnson's new book an easy read as well as an effective tool for couples to work through together.

Dr. Johnson has said that taking EFT and putting it into a framework that couples can use together on their own was very challenging to do. This book is a testimony to her hard work, one couples can benefit from, if they read and do the exercises.

In the book, Dr. Johnson takes the readers through a straight forward explanation of the negative cycles most couples find themselves in. She handles the explanation of adult-attachment brilliantly and relates the concept to what happens in relationships when we get our feelings hurt. Next she has the reader re-work a difficult moment in their relationship and through this demonstrates her principals and some key interventions that are used in therapy with an EFT therapist.

While buying and reading the book along with completing the exercises may not be equal to actually working through therapy with an EFT therapist, for those wanting a solid relationship check up or tune up, or those wanting to work on their own, Hold Me Tight is an easy and effective way to go. If you are looking for a self help couples book, you won't be disappointed.

This book is easy to read, and most will recognise themselves more than once in the featured couples. The author has developed a very effective method for dealing with problems that haunt most couples. There are many "conversations" to have with your partner to excercise the skills outlined in the book. I highly recommend to any couple, especially those that have the same arguments over and over that never get resolved.

Hold Me Tight is an entertaining and enjoyable read. Johnson offers couples in couples counseling an adjunctive support system in addition to the therapy hour.In addition to being immensely helpful to couples. It is a book that all couples - and all people who want to be part of a couple - should read. The perfect companion for this book is I Love You. Now What?: Falling in Love is a Mystery, Keeping It Isn't

I've been reading a number of books on couples counseling as part of working through longstanding problems that have emerged in an 8-year relationship. This is by far the best book on the dynamics of adult pair-bonded love (attachment bonds to use Johnson's term) that I have ever read. I'm buying extra copies to give friends who I know are having problems in their couple-relationships. This should be required first reading for every couple in trouble. Maybe even required reading for anyone considering a committed relationship in or out of societally defined marriage.

As someone in the business of helping others and teaching how to survive life and business, after reading the book I realize maybe I do not follow directions as well as I should. I consider this an instruction book for other consultants and coaches to help balance their life and business. This book was packed with excellent information and was a "one plane trip read". Those that travel know what I mean.
Highly recommended read for anyone that has the energy, passion and commitment to reach their own level of success. Also a must for storing on your desk for easy reference..

Dr. Joel Freeman has granted unprecedented access to some of the best kept entrepreneurial secrets. His candor, honesty and humility are woven into the fabric of each page. Dr. Freeman's genuine love for people shines through, as he opens his own archive of personal experiences to assist those that are brave enough to start their own enterprise. I encourage every budding business owner to utilize this book as an instrument of change for business and for life.

Damon Denson
Former Professional Athlete
DamonDenson.com

Wow!! What a tremendous resource. An entrepreneur's bible: the greatest investment you could make in yourself.

Roy E. Chitwood, CSP, CSE
President
Max Sacks International
[...]

I am a professional life and business coach for young adults in life transitions. I also operate the Young Adult Crisis Hotline for young adults transitioning in various stages of life. I have used this book to coach young adults through the mountain passes of life's difficult transitions. I also have been using this book in various ways to teach practical entrepreneurship to individuals who want to start their own businesses or who are self-employed as a professional life Coach. It is practical and has easy to follow steps that empower people to know how to work not only hard but smart.

Personally, this book has radically revolutionized the non-profit I founded and operate daily. I took the book apart section by section. Practically applied numerous chapters to the non-profit's marketing and promotional department. We have grown in one year from a local crisis hotline to a national crisis hotline for young adult in difficult life transitions who have life controlling problems. Before using If Nobody Loves You Create the Demand we averaged only six calls a month, now we have sometimes a thousand calls a month nationally, write daily articles on our blog, and still applying learned principles from this book. We operate our non-profit on a shoestring budget and the steps that this book suggested we applied vigorously in promoting our purpose. It was and continues to be a of jolt great wisdom for our organization and the clients that we recommend weekly to read the book for personal growth and development. We are looking forward to the upcoming workbook that will be released soon.

Thank you for contributing to the many young adults who comment "If Nobody Loves You Create the Demand: is amazing road map of entrepreneurship."

[...]

Thanks,
Teddy Awad
Certified Mental Health Professional
Young Adult Crisis Hotline
[...]

This is not just another mediocre motivational book with grandiose theories, but this is one of the most practical books I have ever read for entrepreneurs. Although I have been in business for years, this book is still very helpful to me. Many of the ideas in this book can be put to use immediately, and I have already started applying some of the things I have read. From a business and marketing standpoint, this book is a great tool for the new entrepreneur or for the more experienced person in business. In the book, Joel Freeman is very generous in sharing many of the practical secrets to success he has learned over the years, so the reader gets a wealth of knowledge.

I have the hardcover edition. I collect Robert Crumb's works and this is a favorite of everyone looking at my collection. It you are an art student this along with his Gotta Have'Em Portraits of Women by R.Crumb is good resource material. I'd give The R. Crumb Coffee Table Art Book in (hardcover) ten stars if I could. I have not had the opportunity to look at the soft cover version but I would bet it is well done.

I just picked up the hardcover edition yesterday at the bargain section of my local bookstore. Once I started reading it I couldn't put it down. It's in chronological order of R. Crumb's work broken into chapters. Each chapter starts with a write up by him telling about what was going on in his life at that time, and how some of the drawings came to be. I find him to be a fascinating artist. He bares his soul in his work, not really caring how he appears or what people think.

This book is the ultimate Crumb. You won't be disappointed if you love his work.

A generation ago, American poets such as Sylvia Plath, Robert Lowell, John Berryman, and Anne Sexton gave birth to a genre that's come to be known as "confessional poetry." Their verse revealed intimate facts about their lives that simply weren't spoken of in polite company: fears, phobias, sexual hang-ups, pettiness, depression, suicidal tendencies. Some of their work wound up being rather pathetic, more confessional than poetic. But when it was good, it invited readers to face their own demons.

Robert Crumb, whom the art critic Robert Hughes has called the "Breughel of the 20th century," is a confessional artist whose chosen genre is comics. For 50-odd years (with the emphasis on "odd"!), R. Crumb has explored his many identities and personae in thousands of sketches, drawings, and paintings. The R. Crumb Coffee Table Art Book is actually an autobiography put together from a handful of the work Crumb has produced over the years. It's interspersed with essays by Crumb on his childhood, school days, the hippie scene in San Francisco, his marriages, his "personal obsession with big women," his spiritual yearnings, and his love of old music. Taken together, it's a fascinating portrait of a man who's dared to explore some of his deepest and darkest places, and to do so (at least sometimes) publicly.

Crumb believes that the pivotal moment in his personal and artistic life was the period in the mid-60s to the early 70s when he dropped acid on a regular basis. Although he sometimes worries that he might've fried his brain, he also thinks that the LSD trips liberated his psyche and helped him break through to new and deeper levels of creativity. The LSD was, he tells us, his "road to Damascus."

Perhaps. It's true that Crumb's work has changed over the years--it's become more brutally honest, more introspective, darker and at the same time funnier. Perhaps the LSD had something to do with it (although, personally, I quite dislike some of the work that comes from that period, finding it rather flat and silly). But I suspect that the single greatest influence on Crumb was his childhood and his family, especially his brother Charlie, who seems to have been just as much a genius as Robert. Crumb the man really is the child of Crumb the boy. The LSD may've helped Crumb get in touch with the raw energy generated from those days.

Crumb has become notorious for the sexuality of some of his comics, and has taken his share of political correct knocks. But The R. Crumb Coffee Table Art Book makes clear that the bottom line of much of his art is his existential need to explore and expose the shallowness and absurdity of much of modern life. Above all, as he tells us (p. 247), he wants to tell the truth, not only about himself but about us as well. Whether it's in the pages of "Zap" or "Weirdo" comics, or in panels featuring Shuman the Human or Mr. Natural, Crumb continuously questions racial, sexual, cultural, and artistic conventions, pushing the envelope as far as it can go and frequently causing readers discomfort. There's also a longing on Crumb's part for deep meaning in a universe that appears crazy. This most often reveals itself as nostalgia for bygone days (his love of "old" music, for example), but also more explicitly as a yearning for a god that he can no longer fully believe in and frequently mocks.

Reading R. Crumb is an intense experience. Like all good art, his stuff can make one laugh with joy or send shivers down the spine. The R. Crumb Coffee Table Art Book is a good place to start if you're just discovering Crumb, and an equally good collection to help long-time admirers get some idea of the big picture of Crumb's work and to better appreciate its depth. It's also a good catalyst for getting in touch with one's own multiple identities.

Just about every huge page (this book is big!) is filled with inspired color drawings from the legendary underground artist. Crumb gets very personal in this book, it's incredibly honest and, at times, deep. He takes the reader on a nostalgic journey through his childhood, life, and career. It's about growing up, finding the artist within, and adjusting to the insanity of the world. Or, you can simply read it for the edgy, often sexual comics. Either way, this is a big heavy book that is hard to pick up, but harder to put down.

jenny and cameron were all they had in each others lives. they were both outcasts in school, and both had bad families. cameron had an abusive father and jenny's mom was never home. then one day cameron leaves without telling jenny, making her believe he died. jenny moved on with her life, going to a new school and changing her appearance. until one day, 8 years later cameron returns.

i never had friendship the way these two had. their unconditional love for each other is so pure and amazing, making me question all my friends. my only disappointment was the ending. i couldnt stop crying. i had such high expectations about them both, i was rooting for them to be together. i hope that there could be a sequel to this book, maybe 15 years later. i want to see if they will end up together. i would really want to read it, if there was a sequel.

i love all the characters, and i really love this book. the ending is sad but its worth reading.

SWEETHEARTS
SARA ZARR


Rating: 4 Enchantments

Jennifer Harris' life has undergone a serious transformation since the last time she saw her childhood best friend Cameron Quick. Gone is the shy, chubby outcast Jennifer and in her place is Jenna Harris, a teenager who is popular, happy and dating one of the most hottest guys in school. She is in fact everything that `Jenna' knows Jennifer never could be. But when her long lost friend Cameron suddenly reappears in her life, a friend she thought dead, both are faced with the stinging memories of the past that no transformation can truly leave behind.

Confronted by her past and the truth about Cameron's disappearance, Jenna struggles to come to terms with who she was then and who she is now, all while rebuilding one of the most important relationships of her life.

Full of emotion, SWEETHEARTS is a beautifully written story about the power of friendship and its ability to transform. Anyone who's struggled to fit in will be able to sympathize with Jennifer's desire to transform herself into someone else.

This is Ms. Zarr's second young adult novel.

Reviewed by Lisa
YA Director
Enchanting Reviews
February 2008

As a child, Jennifer Harris was a social outcast. She was nicknamed the Fattifier, because she was chubby, and made fun of for her lisp. Her only friend was another outcast named Cameron Quirk. They were always there for each other, and Cameron made everything bearable for Jennifer. And when he suddenly leaves without even saying goodbye, Jennifer is devastated. She thinks that he is dead, and no one tells her otherwise.

Now Jennifer Harris is Jenna Vaughn. Her mom got married and Jennifer changed her name and her personality. She's got friends, a first boyfriend, and a loving family, all that she could ever want. But she can never forget Cameron, and memories of him haunt her constantly. So when Cameron just shows up one day at school, everything is changed for her.

Throughout the story, Jenna has flashbacks to when she was Jennifer. And Jenna is not quite sure if she likes who she is now, and not sure if she wants to become Jennifer again. When Cameron was her best friend, she could be anyone she wanted to be, but as Jenna, her whole life seems to be a lie.

Sweethearts was a beautiful story about how the strongest bonds of friendship can span any distance or amount of time. It was one of the saddest and most romantic books I have read in a long time, and it made me cry. It was filled with such raw emotion that I felt I was inside Jenna's head, living her life with her. And while the ending isn't perfect, it is filled with contentment and hope.

I highly recommend Sweethearts to everyone, especially girls who can't let go of their childhood sweethearts. It was a beautiful story, and I am glad I took the time to read this incredible story. I hope all of you get to read it too.

[...]

This is an excellent growing-up novel for any teen. Jenna Vaughn is a senior at a small charter school in Utah who, on the outside, has it all - friends, a boyfriend, a great body etc.

What Jenna's friends don't know is her rocky childhood or the one boy who helped ease her loneliness.

Peppered throughout the book are memories, little things that Jenna remembers about Cameron Quick and her own childhood. She remembers the day he snuck a ring and a note into her lunchbox saying that he loved her. She remembers being teased by the popular kids and being called Fattifer. She remembers the week Cameron spent at her house and how hyped on sugar he got after eating chocolate chip pancakes. She remembers the dollhouse he built for her birthday and escaping from his father. She remembers compulsively stealing food.

One day Cameron doesn't come to school and then he's just not there for a few months. When Jennifer finally gets her courage to ask the teacher says that he's moved away and the kids at school tell her he has died. Either way Cameron is gone and he didn't even say goodbye. Eight years later on Jenna's birthday Cameron shows up again to place a birthday card and a cheap plastic ring in her mailbox.

Jenna is thrilled Cameron is alive and hurt that he never contacted her before this. She's never forgotten what he meant to her but she's not sure how to incorporate him into the new life she's built for herself.

There are aspects of the book I really related to and I really felt some heart-tugs for Jenna and Cameron. The book was well-written in almost a journal style with randomly interspersed memories and completely from Jenna's point of view. The reader only knows what Jenna knows and sometimes this is helpful and sometimes it hinders the whole Cameron picture since it's based on her childhood information.

I felt the end was unfinished but even that felt right after I thought about it. Jenna's mother said she always felt there was something unfinished about Jenna and Cameron and Jenna reflects later that that unfinished something was love. The book felt unfinished because their love is unfinished and that made me feel infinitely better about the ending and not really KNOWING how the two of them end up and if it all works out.

All in all an excellent book.

What attracted me to this book initially was the cover (I saw it at the Little Brown stand in Bologna) - doesn't that frosted cookie look yummy? I also liked the jacket copy: "Sweethearts is about the power of memory, the bond of friendship, and the quiet resilience of our childhood hearts." So yeah, not exactly high concept, but I like to read "quieter" books every now and then too. And this one was just lovely.

High School Senior Jenna Vaughn has a cute boyfriend Ethan, tons of friends and seems to have it all together. But she still carries the scars of a solitary childhood - one in which her harried single mother didn't seem to have time for her and she only had one friend - fellow outcast and first love Cameron Quick who disappears one day without explanation.

When Cameron suddenly reappears years later, Jenna must come to terms with a traumatizing event in her past, confront her mother about her abandonment issues, and figure out what place Cameron, Ethan, and her new friends have in her life.

I found the story and Jenna's character arc to be very authentic. I have to admit, my first instinct was to scoff when I found out how relatively tame the "traumatic event" was - I mean it is very far from Cupcake Brown's childhood as she describes in her memoir A Piece of Cake (I urge you to check it for a great true story of triumph over adversity). Upon further reflection, I realized that within Jenna's scope of experience and from her narrow point of view, this one event was in fact earth-shattering.

The writing is top notch throughout and I'd be hard pressed to come up with a last chapter that is more beautifully expressed than this one. This book really makes you think about how certain people have touched your life and left a lasting mark in your heart.

Underdog Advertising is a unique book written with the small business in mind. It shows how the small business can take proven marketing principles and compete in the marketplace and win.
The author opens the book with the tale of David and Goliath. Just as in the old story, David represents the small business and Goliath is the giant advertising agencies.
The underdog principle consists of the Underdog Advantage Principles, the Big Dog Branding Process, and the Junkyard Dog Execution. The Underdog Advantage Principles goes into depth on the ten foundation priciples that guide the development of marketing strategies and tactics to help your business compete and win. It teaches you how to consistently deliver creative, nontraditional ways to win the high ground with limited responses. Big Dog Branding Process is essential so your business can carve out a niche in your chosen field and puts your company in the minds of your customers. The Junkyard Dog Execution shows you how to find unique ways to stand out from the crowd and how to impliment them.
David and Goliath are revisited as a review of how to use all three of the disciplines to help your business compete and win advertising spots against the Goliath's. To help you put the principles and disciplines into action, the author provides a workbook at the end that takes you through each ten principles. Also included are branding worksheets that allow you to find your target prospect, define it and validate it.
Every small business should have this book in their libraries so they can follow Mr. Flower's principles to help them define an advertising campaign that will reap benefits for their business.
This is a book that will be used over and over again. A must have, keeper for your business.

This book is a great tool for helping small businesses focus their marketing efforts. It is a great follow up to taking a marketing course. The former primarily provides the "what", this book provides the "how". The concepts and strategies are equally applicable to large busnesses.

First of all, let's have a look of the proven principles preached by the author:-

1. Think outside the box
2. Take risks
3. Strategy before execution
4. Be contrary
5. Select your battlefield
6. Focus! Focus! Focus!
7. Be consistent
8. Demonstrate value
9. Speed & surprise
10. Have patience

Cliche and common sense? Depends! Nevertheless, the beauty of it is not the provision of unique and extravagant concepts, but easily understandable and adoptable ideas furnished with plenty of real life practical examples. The two workbooks from page 175-206 of step to step guidance to apply the 10 principles well worths the price of the book (consider how much you have to pay for an external consulting agency). If you had not taken any marketing course before and you have to do marketing now, highly recommended! (though I think the much emphasized David vs Goliath metaphor is quite out of place)

Below please find some of the passages I like the most for your reference:-

You miss 100% of the shots you never take. - Wayne Gretsky pg 32
Tactics without strategy is the noise before defeat. - Sun Tzu pg 34
Strategy is the who, what, when, where, and why of advertising...Execution is the how...Because the key to creating effective advertising is to have the right strategy. pg 35
The superiority in numbers is the important factor in the result of combat...the greatest possible numbers of troops should be brought into action at the decisive point. - Karl von Clausewitz pg 78
Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until they are brought into focus. - Alexander Graham Bell pg 90
It is better to overwhelm a few than to underwhelm many. pg 100
Any damn fool can put on a deal, but it takes genius, faith and perservance to create a brand. - David Ogilvy pg 134

p.s. In the very case you want to read something of the advanced level, "The 22 Immutable Laws of Branding" by Al Ries is a very good choice.

I've spent the last 15 years in marketing and always enjoy reading about principles and concepts to apply to my work. This book focuses on the "underdogs" - but not necessarily the small business owner. Some of the "underdogs" he profiles have large enough advertising budgets to allow them substantial print campaigns to compete with their bigger competitors. For this reason smaller business owners should read this book and take note of the bigger picture of what author Paul Flowers is saying. The concepts he mentions are solid and refreshingly free of the usual marketing jargon. I especially appreciated the attention Flowers paid toward attitude and mindset, as I feel this is something that can define success in an organization.

Paul Flower's UNDERDOG ADVERTISING is a gem for every small business owner. I especially appreciate Mr. Flower's honesty throughout this book, particular in the anecdote he shares in his introduction, where he reveals how he and his partners realized (to their horror, no doubt) that they themselves had "...fallen into the trap of copying what our bigger competitors ... did--the same trap we were warning our clients to avoid." It takes guts to be honest in marketing, and Mr. Flower's has guts ... in spades.

His recognition of David (of David/Goliath fame) as the archetypal underdog is brilliant, and Mr. Flowers uses the David/Goliath metaphor as a touch-stone throughout the book. BTW, much of the Underdog Advertising philosophy seems to be very much in keeping with the philosophy of the non-violent martial art of Aikido.

Mr. Flower's Ten Principles of Underdog Advertising are worth the cost of the book alone (for myself, I'm continually working on the last one - #10. Have Patience).

Kudos to Mr. Flowers for his discussion of psychographics for in the chapter on "Know Your Prospect". (I continue to be amazed at the marketing books that I read that stress demographics without ever mentioning psychographics).

Finally, when approached with an open mind, the appendix of the Underdog Advertising Workbook can provide you with a wealth of information for improving your brand.

My copy of Underdog Advertising is full of highlighted passages and notes in the margin. I'm planning on implementing these strategies over the next six month.

I can think of no higher praise to give a book.