Adams Books

Killer Brands is a great read. It is well written. The principles are applicaple to a broad range of personal and professional objectives. I am using the book to lead my team at work through re-branding. I am so impressed with the book that I have purchased ten copies to give away to friends and key business contacts.

- John Greaves, CPP
Georgia Power

I waited for years for Frank to write this book. I first met him in 1982 when I left my position of Senior VP and Creative Director of a major international ad agency to pursue a new product idea I had developed. I was recommended to Frank who had just formed Peachtree Creek Consulting Group. But instead of launching my idea, we became partners in Peachtree Creek and worked together on a multitude of projects for Fortune 500 companies, large financial institutions and technology companies.

I left the group in 1988 to start my own advertising creative service with clients that included GMC, Gold Bond, Ban Antiperspirant, Icy Hot, Dexatrim, Wells Fargo Bank, Thomson Electronics, HammerMill, No Nonsense and BullFrog, the sunblock that Frank had co-created.

I have used and worked successfully with every principle that Frank outlines in this wonderful, easily read, marketing "bible". In addition to being one of the most instinctively brilliant marketing gurus I have ever known, he unselfishly shares his thinking in a clear, easy to understand fashion.

This book is a must read for anyone who markets a product, large or small.

It doesn't get much clearer than this. "Killer Brands" gives you all the tools necessary to work through the stages of brand development. Follow Frank Lane's outline for your brand's "Backbone" and you'll be amazed at how many things you HAVEN'T thought of.
Best of all, this book gets you excited! Finally, an industry insider is sharing the secrets you really want to know. If you put in the time, "Killer Brands" will teach you how to make your brand stand out.

This is one of those books that you read, underline, and highlight and can't help but pick it right back up and read it again. I am a serial entrepreneur and always on the prowl for books and material that stimulate ideas and provide practical things I can implement in my businesses.

Killer Brands provides one with a format and structure to formulate not just a marketing plan, but in my opinion, a whole business. If you read this book from the perspective of creating a new business, you should have a good idea of the necessary steps to begin moving forward confidently before spending a dime, except for what you paid for the book of course.

For me it has helped to put a "backbone" to all the various strategies and ideas I find myself chasing. Sometimes I sit back and wonder why I am trying to do all these things. Following the structure laid out in Killer Brands, I now have a plan to work from and one that has worked for countless other businesses!

Thanks so much for a terrific book & blog! I will be your first customer if you write another book.

Simple to read, simple to understand and difficult to put down! My only wish reading the book was that I could read faster. As a young business owner I was hanging on every word. If a business book can be a "page turner" this is it. And best of all Frank Lane presents the material in a way that anyone can understand and anyone can follow.

If you want a book that has a few simple to follow steps to set your brand apart this is it.

Make sure you have a highlighter or pen in hand when you read this because you will want to reference it often.

Bottom line, this is one "Killer" book.

This book was almost impossible to put down, with such compelling content that I actually forgot I was having lunch in a restaurant while reading it! This book takes little time to read but should provoke considerable reflection in the reader. We ALL need this reminder of the impact of our words and that we CAN CONTROL our reactions to events and to others and that we MUST consider the consequences of our word choices on others.

The best book around on this subject. Intelligently written without being scholarly and academic. Get copies for yourself and all of your friends. The Bible and Jewish tradition have much to say about speech and that muscle in our mouths that causes so much trouble. Applying the wisdom in this book can change one's life. Be quick to listen, slow to speak. Heed the words of Proverbs and James 3:5-6. Speak like you want others to speak to you. Speak words that build up--not those that tear down.

Wonderful, thought provoking, life changing book. Really caused me to examine my speech habits and to consider the great power of my spoken words. This would be a great book for a club or even a study group. Jew or Gentile could gain much from reading and applying this book.

This book's awesome! Powerful messages that change the way one looks at the words. Loved it. Received as described!

I have owned this book for many years, both my son and daughter have a copy. This is an absolute must read not just for those of the us who are Jewish; but for anyone who struggles with the truth or is incapable of telling it. I have given this particular book many, many times. Only recently I thought of a business arrangement involving a particular couple who would benefit from this book. I have ordered this book for them and hope this reading sets them free.

After about 5 years as a java developer, I took a new job as a .NET / C# developer. This book was a great starting point for me. Going from java to c# is a relatively easy transition, but this book makes it much easier and quicker. The book compares the two languages and highlights the differences which made it easier for me to pick up. I'm not a person who reads many books, for work or pleasure, so I don't have much to compare it with. But out of the 10 or so books in my work library, this is the second best book I've used. (The best I own is Effective Java. I'd really like to get one like that for c#.)

This was truely an amazing book, I've read many .NET books, all of which assume zero knowledge of programming, or very little. So when I skipped the first few chapters, or skipped them (Since I've been a Java Developer for several years), I missed valuable differences between Java and .NET.

Be sure you do know your stuff in Java, or else this book will seem over your head. This is not a beginners book. But if you're a Java developer, or have similar programming experience, this book is 100% for you.

My only quirk with this book, is that at times, it's more of a refrence/comparison, over how to use several key .NET features. And it seemed to jump around a little. So actually I'd probably rate this book a 4.75...but rounding up gives us a 5, which it pretty much deserves.

I highly recomend this book out there for anyone who is NOT a beginner programmer, or comes from a Java background. This book is a MUST read for you.

This books hits the spot for java developers, the intended audience. A one page description on delegates, for example, has all the information you need to get started with delegates. The Oreilly book has a long winded chapter on it and the essence was lost in the obtuse example provided.

As an experienced Java developer who was "forced" to move into the C# and .NET world, I turned to this book to help me make that transition. I am very glad I did so. This book provided nearly all of the background I needed for that transition, and it still serves as my primary C# reference a year later. (By the way, working in the C# and .NET world is not as bad as I feared it would be.)

If you are accustomed to Java and new to the world of .NET and Microsoft books in general, you will find the majority of these books to be written for a less sophisticated audience than you are used to. My advice is to be very cautious what you spend your money on, as many of the books about Microsoft programming topics are not worth the investment.

This book, however, is very much worth the money you will spend on it.

i could have sworn this book was from microsoft press. This book did a *great* job of being unbiased, and presented "just the facts". It did so in such a clear manner as well, straightforwardly laying out the similarities and differences between java and C#, and each's strengths and weaknesses (briefly).

definitely recommended!

What a great resource. For a small biz like myself, it gives simple, concrete "growth" advice and direction. It should be in new print...not relegated to the used marketplace. With so much fodder out there, this stands way above the pack!

I keep referring to Parker's book over and over again. Even someone who has been marketing via the Net for several years will find this text a cogent, insightful and organized source of help. I can't imagine my Web-based efforts without its guidance.

Most books published this long ago look incredibly dated by now. This one isn't. Everything in it still rings true, and it's a shame more websites don't heed this man's advice.

I've been marketing and selling on the internet since 1995. There is one specific idea in this book that IF you actually use it, you will almost certainly triple your business. (No kidding) I definitely wish I would have had this book 5 years ago. However, I have it now and the fundamentals are superb. Parker takes you through the strategies that bring people to your web site and develop a web site that gets people to come back again and again.

I absolutely love this book and strongly suggest you pick it up. ...Isn't it worth it to gain some powerful, usable and workable strategies that will make you 1000 times the investment?! It's a no-brainer!

Kevin Hogan...

I bought the book because I saw a lot of great reviews about it on amazon.com. But after reading the book, it's really disappointing because the book is just very shallow about web marketing... It's also very repetitive and all it says is very general, it doesn't really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book. It doesn't tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing... It doesn't provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don't recommend this book at all.

I love starting the day with this, eveyone wants my old ones when I finish. I think Dilbert seems to relate to every office.

This daily comic helps to relieve the stress and tension in my office. Scott seems to have his finger firmly planted on the pulse of corporate America with Dilbert, Asok, the "pointy-haired guy", Dogbert the evil HR guy, Catbert and more. If you need a therapeutic laugh to make it through your sometimes insane days at work, this is the calendar for you.

You'd think Scott Adams would run out of material. Sadly, today's workplace seems to provide plenty of fodder. Good calendar.

i look forward to getting to the office a little early, tearing off yesterday's sheet, reading today's calendar sheet, and laughing out loud. i use the old sheets to write notes for colleagues (instead of stick-it notes), which usually are apropros to the office goings on that day. i love adams' creativity - the ironies and utter stupidity are something that we all can really relate to at work! for the amount of laughter that this calendar has given me and my colleagues, it was well worth the price and i'm destined to purchase it again next year!

I've had this on my desk the last 3 or so years. This time around I ordered the desk diary by mistake.
I tried to persuade myself that I could use that one, and do without the daily, but I caved in, and ordered this again. Makes the working day get off to a routinely funny start, always a chuckle. A great gift too.

I can't fault it.

douglas adams shed real light on a subject few authors ever even dare to touch.he made me want to stop and take time to appreciate what i do have and feel lucky about what i have lost.he kept me on the edge of my seat the whole time

Although I have not had the pleasure of buying these tapes, I have, in fact, heard them elsewhere on a digital recording. These tapes are sure to bring a smile and some intelligent entertainment.

I loved it! I was so funny! I wish I had a robot like Marvin.

Douglas Adams is funny in print, but his books really come to life when you listen to him read them aloud. He has a good sense of comic timing and often addes just the right split-second pause, or twists a word *just-so* and brings off a joke that might otherwise be missed.

We've had the 4-volume audio set for ten years and my kids have worn it out. I highly recommend getting this as a book on tape. (Better yet- bring them out on CD!)

Some people say that pure genius is very close to insanity. Either Douglas Adams is a true genius or he smoked some serious stuff when he wrote the Hitchhiker's Guide. "One must have chaos in oneself in order to give birth to a dancing star" - Nietzsche. For me, the Hitchhiker's guide is the best escape from reality anybody can ask for. Travelling with Arthur Dent through different worlds makes you see our own world in a different light. It is almost inconceivable that somebody could consider the Earth to be "Mostly Harmless"! It makes you wonder what sort of galaxies they travel to. A great read - don't miss out on this one.

I love this textbook (as much as you can love a textbook). This is the bible for your cardiology block. I've read it cover to cover and think it's probably the best textbook (by far) I own. Not only does it provide information in a concise fashion, but it explains it very well too.

I am a first year medical student in the middle of my cardiac module and have really enjoyed using this book. It is easy to read, high yield, and very clinical. I would recommend this book to any student trying to really nail down cardiology.

If you are in medical school this book is the greatest thing you will ever buy. For our cardiology block I read this cover to cover and made the highest grade I have ever gotten on an exam.
Get it right now!!

I picked this book up at Barnes and Nobles while studying for the boards. It is excellent, both concise and thought provoking. My only regret is that the faculty and students have not written these books to cover every topic in medical school.

I read this book cover to cover for my cardio theme. It was clear and well written. I would recommend it highly to anyone in medical school who wants a clear easy read. It has all the detail you need to know, without extraneous material.

i have'nt read the whole book let but i will be buying it because the sample stories were so great i am setting tears rolling jusst over that so i know this book has to be great.

What can I say to make you want to buy this book? If I tell you I'm the author of "My Little Brother" which is included in this book - would that make you order it? Probably not. If I say it's one of the best collection of short stories I've ever read - would that make you order it? Again, probably not. So why should you order this book? You'll know the answer to that question after reading just one or two stories. I promise you will experience the joy of laughter and the healing of tears. This is one book that will be talked about for a very long time. But hey, don't take my word for it. Take a chance and buy it. This is one book you won't want to put down!

The book is perfect (in content and size!) When I joined Heartwarmers.com some months ago, I figured, why not, it's free, what do I have to lose? Well, it has actually changed my life. Now I wake up and look forward to my days, rather than getting hit with the usual negative news. When I heard Heartwarmers.com was coming out with a book, I was so happy. Now I could share these wonderful stories with friends who were not on the Internet. When I got the book, I was thrilled and got several more. Oh, this would make a great Mother's Day gift too! (My mom already has hers, I couldn't wait.) I hope they come out with more books soon. I want to start a collection. Brenda

What can I say to make you want to buy this book? If I tell you I'm the author of "My Little Brother" which is included in this book - would that make you order it? Probably not. If I say it's one of the best collection of short stories I've ever read - would that make you order it? Again, probably not. So why should you order this book? You'll know the answer to that question after reading just one or two stories. I promise you will experience the joy of laughter and the healing of tears. This is one book that will be talked about for a very long time. But hey, don't take my word for it. Take a chance and buy it. You won't want to put it down!

I am one of many authors who donated some of their best stories to this book (for free) so that people might be inspired by the goodness of others. Be ready to laugh, cry and feel good while reading this book. There are stories that can make you laugh. There are stories that can make you cry. But this is the book that can make you laugh and cry at the same time....

This book is must reading for all women who cycle. I am buying copies for my daughters and all my friends. This is wonderful information that will turn on the light especially for all who suffer from PMS.
Gabrielle takes daily fluctuating hormonal symptoms to the extreme but it is with love and humor. She backs her information with lots of scientific research.

I saw Gabrielle Lichterman on a morning TV show talking about her book 28 Days. When she said I could predict my day based on my hormone cycle, I logged onto Amazon and bought a copy right then. It was just so intriguing. And I'm so glad I got this book. I love it so much, I'm now writing my first Amazon review!

If you don't already know, 28 Days bills itself as a daily horoscope that uses your body's own hormones to tell you what your day will be like. This is amazing! I used to be surprised when I'd wake up one day and be in a good mood or I'd wake up and be down or mad. Now there are no surprises. I know exactly what days I'll be up, down and somewhere in between. It's so cool!

But that's not all. Acording to 28 Days my hormones influence how I spend money, what guys I like and what my work day will be like (as if it's ever good anyway, but that's another story), what my relationship will be like and so on.

The most amazing part is how right on this book is. I've read it and re-read it (it's really funny, so it's an easy re-read), and I'm really surprised at how accurate this stuff is. (Why didn't I learn this stuff back in health class? I wish I'd known this stuff when I got my first period!)

I highly recommend this book to all women who have a menstrual cycle. It's accurate, it's a riot to read, and you'll be suprised by how much your hormones affect you every day!

I'm a little frustrated that I can't get Amazon.com to put the description of 28 Days on this page. (They're more bureaucratic than the DMV!) So I'm going to take the opportunity to tell you about it in the reviews section:

My book, 28 Days: What Your Cycle Reveals about Your Love Life, Moods, and Potential, is a brand-new kind of daily horoscope. Unlike astrology, 28 Days shows women how to predict what practically every aspect of their day will be like based solely on the ups and downs of their monthly hormones.

How does it work? Based on lots of scientific research (I'm a health journalist after all), 28 Days shows women with menstrual cycles how their hormones affects virtually everything they do--their mood, brain skills, how they spend money, how they feel about their relationship, who they're attracted to, what they shop for, what they're best at on the job, and so much more.

Once you know how your hormones affect you, you know what your day is going to be like. And that helps you plan your life more easily than ever!

Even better? 28 Days is a fun, easy read. That's because I hate dry, boring books about hormones. Plus, I wanted to make the book fun to re-read with every monthly cycle. So you don't have to worry that this is going to feel like some biology 101 class. It's more like your girlfriend dishing on the really fun part of being a girl--your hormone cycle!

Want to know more? Head to my website at Hormonology[dot]info!

"Hormonology is based on hundreds of scientific studies conducted by endocrinologists, neurologists, psychologists and other researchers that show how hormones affect men and women every single day." ~ Gabrielle Lichterman

Are hormones driving your destiny? Hormones can affect our memory, verbal abilities, libido, energy levels, diet, relationships, cognitive skills and most definitely our moods. As women living in an age where scientific studies can empower our lives, 28 Days is a book based on this type of research.

Within its sassy style, pink edged pages and playful polka dot layout, you will find empowering information designed to give you insight into how your body changes from day to day throughout a 28-day cycle.

Do you find it confusing that on some days you have the ability to remain within your budget, but on other days you spend like there is no tomorrow?

Why do you feel flirty and outgoing on Day 10 and then have the desire to climb into bed with a box of chocolates on Day 27?

What day of the month do you look the most attractive?

How do hormones affect the intensity of an orgasm? What is the difference between
Day 13 and Day 17?

Would the day of the month influence your decision to go rock climbing or go on a meditation retreat? Here is an interesting list of things you might feel like doing according to the day of your cycle:

Day 1: Bed and Breakfast
Day 4: Amusement Park
Day 11: Safari
Day 14-22: Beach Vacation
Day 23: Spa

Now what happens if you don't have a 28-day cycle? Gabrielle Lichterman gives detailed instructions for how to use this book if you have a longer cycle. So, this book is really for every woman who wants to understand her moods, love life and ever-changing emotions throughout her life.

28-Days can be read each day during the month to find out what will be happening next. When will you be moody, excitable, irrational, creative, money conscious, reckless, productive, intellectual, lacking concentration, irritable, happy, content, adventurous or especially sexy. Each day is divided into sections for Mood, Mind (thinking/memory/verbal/side of the brain highlight), Romance (relationship/single), Money, Career, Energy, Diet and Health.

Day 2: Mood

"The sun burns a little brighter. Birds sing a little sweeter. And tofu burgers taste more like the real thing. Don't worry, no one's slipped a Prozac into your bubble tea. It's just rising estrogen and testosterone slipping a pair of rose-colored Ray-Bans on you that make you see the world as a beautiful place to be." ~ pg. 15

You will learn very helpful things like when to take Advil to prevent inflammation, how to prevent your hormones from taking over your life and how you can use the scent of vanilla to boost serotonin.

It gets even more intriguing when you start to plan out dates with your partner on nights when you know you will be especially interested in pleasurable activities. If you are especially spontaneous, this works just by keeping a day ahead. Inspirational ideas are included so you can make your fantasy your partner's reality.

"Giving yourself permission to indulge in your guiltiest of pleasures raises serotonin and endorphin levels, which help lift your mood and alleviate pain!"

If you want to read a book that not only explains hormones, but has you laughing and in a good mood each day, then 29-Days will empower you, make you feel good and increase your chances of experiencing more pleasure throughout your life.

Gabrielle Lichterman is a health journalist with a long list of articles that have appeared in over 30 publications including: Cosmopolitan, Girls' Life, JUMP, Marie Claire, The New York Daily News, Teen People, Woman's World and Vibe. She is also the former editor of WebMD's electronic health newsletters.

~The Rebecca Review

I was skeptical at first about the book 28 Days because I have a menstrual cycle that varies from month to month. I might be 25 days one month and 32 the next. But the book shows you how to adapt the daily "hormone horoscope" to any length cycle. (It's so easy, I couldn't believe it.)

Anyway, after I applied the book to my cycle, I was so surprised at how right on it was. On Day 4, I was more outgoing. On Day 13, I was so attracted to masculine-looking guys. On Day 22, I was sluggish and had trouble talking. On Day 27 I felt more creative and intuitive. It was so neat to be able to chart my moods and what I'd feel like and be like from day to day.

Besides being completely cool for learning about your own body (hence why I think this is the new Our Bodies Ourselves or at least a good addition to it), 28 Days is just darned practical. I now know when to schedule my vacations, client phone calls, wedding, going out with the girls, and everything else according to how I know I'll feel.

If you don't already know, the author gives a kinda sneak peek of the book in her weekly "hormone horoscopes" that are free on her website at hormonology.info. YOu can get a lot of information about your cycle there, too.

What an incredible feeling reading the words of two of our country's founding fathers. To feel the respect and affection , as well as irritation, of these men is astounding. I am grateful that they have been made available to us to have and hold in our own hands and libraries and to pass on to our children.

This is a very intersting book. The letters are all preceeded by an introduction that gives the reader historical context as well as a description of the relationship at the time between the writers of the letter.

Out second and third presidents began their political career as friends, fell out, and then fortunately became friends again. In this wonderful collection of personal letters we see not only the men but the times until their deaths July 4, 1826. One of our most beloved presidents and most mis-understood are brought into reality by this collection. They were after all both remarkable men and human beings.

Have you ever wanted to be a fly on the wall and to be able to share in the thoughts and happenings of important places and people? Well, if your desires in that regard include the office of the Presidency of the United States and the early days following the American Revolution, that is exactly what this book provides.

As was typical of statesmen of that day, Thomas Jefferson and John Adams maintained a lengthy personal and professional correspondance the subjects of which were both mundane and highly intellectual. This book takes that correspondance, chronologically arranges it and then groups it according the characteristics of the time and the themes of their correspondance. As an additional bonus, John's wife Abigail Adams is included as well.

My attraction to this volume was to seek clarity and focus on several questions that are quite relevant to today. What was meant and intended by the concept of Separation of Church and State and what was the philisophic and religious thinking of there two important figures? There's no shortage of resources out there to tell you what these men thought, the context of their society and usually as an added bonus how these matters in one way or another support the agenda or perspective of the one putting the source together.

At some point however, if you really want to grapple with these issues or just understand the times and importance of these two men, there is no substitute for simply reading and allowing them to speak for themselves.

The added benefit of reading it through in its entirity is that you are not subjected to the judgement of another as to what is significant, what isn't and you aren't relying upon snippets and quotes that may or may not be in context and may or may not be representative of all that either man had to say upon a certain matter.

Certainly, this is just a small cross-section of all that these two men wrote and by itself there is much more that should be added. However, more than any other correspondance preserved from that day that these men engaged in, this was an exchange between men who considered the other his equal and for whom, with exceptions in time periods that are noted, mutual respect and a desire to explain themselves to one another motivated a candor and depth of intimacy that is difficult to find in other sectors.

Certainly, any student of American History needs this resource as a reference and as such it affords a ready means to add information and topically flip through the pages to see what each man had to say on a particular subject.

Every such student though, in my opinion, owes it to themselves, at least once, to just sit down and read the entire volume. Do this, and you'll have a handle upon the style of communication of the day, a feeling for many of the issues of the day and how they were viewed by the participants who did not have the advantage of knowing at the time how something would resolve. Idiosyncrasies in language and social custom will become more self-evident and the chances of being mislead by a quote isolated from its context will diminish considerably.

In short, for anyone who loves History, this is an experience not to be missed.

The footnotes and introductory passages to the different sections in my opinion do a remarkably good job of providing the reader with just enough context and outside information so that the letters themselves make sense and are not misunderstood. The reader is not told what to think about the letters per se, but rather equipped to make a better informed evaluation and come to their own conclusions. Those elements make the book valuable as well.

5 stars if ever there was a book worthy of 5 stars; again, this IS history.

Bart Breen

Throw Away the texbooks. As others have said this is our Real History and Heritage. There is more to be found here on Ethics and Intergrity than in any of the pogressively vaporous decriptions of these men and their times. Imagine the chief architects of the Great Experiment in Representstve Democracy. Adversaries at the Constitutional Congress; ememies over the the transition from Adam's Presidency to Jefferson's. And then THESE! Conciliation and repect and eventually true affection - The founding fathers in thier own words - asessing what they had wrought - the good, the bad, the ugly - all passsed through that wondeful 18-19th Century Prose. Throw away the text books. Integrity was the founding principle of Taoism; Ethics the founding princple of Socratic/Platonic discouse. Adams and Jefferson knew this. Many Americans are waking up astounded by the lack of these two foundational elements in our modern system of governance. There is more to be learn of governance,literature and critical thinking on any page than there is in an entire high-school(and most college) curricula. Jefferson and Adams are stirring, stirring - and this can only be a Good Thing.