Manufacturers Books

In the book, E-Shock: The New Rules ¡V Internet Strategies for Retailers & Manufacturers, the author, Michael de Kare-Silver, not only presents a lot of e-commerce pioneer¡¦s examples, but also quotes data (from leading journals and newspapers) and interviews (from business executives and think tanks) to help answer those questions. As a whole, the book is not a theoretical but practical, up-to-date volume and, especially, will help retailers and manufactures answer whether their companies are ready for virtual selling and how to proceed opportunities for e-commerce.

De Kare-Silver acknowledges that forecasting future market development can never be an exact science, but he argues that he has been enormously encouraged in his conclusions and convictions by a number of people. In the first part of the book, de Kare-Silver cites a bunch of reports from newspapers and magazines (e.g. Business Week, Reuter News Service, etc), interviews of CEOs (e.g. Bill Gates) and research or report (e.g. A.C. Nielsen research) to support his assertions. For example, he quotes Gate¡¦s words: ¡§The internet is a tidal wave. It will wash over nearly all industries drowning those who don¡¦t learn to swim in its wave¡¨ (p. 40). Moreover, Jagadish Sheth, professor of marketing in Goizueta business school, indicates that ¡§the combination of technology sophistication, equipment power and ease of use plus the supporting infrastructure will make electronic purchasing widespread in the U.S. by the year 2005¡¨ (P. 42). Those consolidated assertions give de Kare-Silver a stronger ground to say that it¡¦s time to go shopping on line.

Also, de Kare-Silver believes, ¡§survival of the fittest.¡¨ Timing, keen observation and real-time decisions decide if you will be a winner or a loser in the future e-shopping competition. So he also gives the readers some innovative companies (e.g. 1-800-FLOWER, First Direct, Levi Strauss) that pioneered changes in the electronic selling arena. They have a history of innovation and they are learning on e-commerce at every step. He strongly recommends that it is important to be at the forefront as the internet develops. That is to say, you lose one minute, and you may lose forever in the e-shopping era.

Then, he tries to analyze the far-reaching impacts of the e-commerce revolution and provides essential survival rules for retailers and manufacturers. Facing up to the skyrocketing growth in online shopping, he argues that some of old business administration models are no longer applicable, and as a result, winners in the future need to learn new rules early and learn to play by them. The soaring growth in e-shopping has generated a new set of survival rules for retailers and manufacturers. De Kare-Silver tries to pinpoint some rules and strategies for those who are interested in e-shopping to abide by. Some of these new rules include ¡§be ready to cannibalize,¡¨ ¡§be prepared to become a multi-channel operator,¡¨ ¡§get on interactive TV,¡¨ ¡§think in terms of convenience, convenience, convenience,¡¨ ¡§create a sense of community service¡¨ and the like, is a blueprint for the retailers doing business in the 21st century. Indeed, he tells retailers and manufacturers how to seize the competitive edge in time to help their business.

De Kare-Silver highly recommends retailers and manufactures take ES (electronic shopping) TEST into account when propelling e-shopping. The ES TEST, which provides simple step approaches (including product characteristics, familiarity and confidence, and consumer attributes) will help the retailers and manufactures to evaluate products and services best suited for online selling. As De Kare-Silver put it, ¡§the marketplace is dynamic, things are changing rapidly¡K, those who watch their marketplaces carefully and evaluate the trends rigorously can put themselves in the best possible position to respond electronically if and when demand
grow¡¨ (p. 117).

The book¡¦s most intriguing chapter is ¡§ the next wave in e-shopping.¡¨ De Kare-Silver reminds us of thinking about the next wave in e-shopping in the last part of the book. In addition to sophisticated consumer demand, rapidly improving technologies are the key forces driving the changes in shopping habits and the arrival of new wave in e-shopping.

With the development of digital TV, de Kare-Silver wonders if this new technology will be the winner of e-shopping in the future. Consequently, he interviews leading experts and commentators including Curtis Kopf ... Mike Nevin (from Dixons), Bruce Lynn (from Microsoft¡¦s Web TV), and James Ackerman & Julian Eccles (From BiB TV) to help answer the question. They dare not disagree that the wave of the future in e-shopping is digital TV because many large corporations are investing heavily in TV interactive shopping channel. Digital TV, undoubtedly, will become omnipresent quickly and play a significant role in e-shopping in the future.

By and large, the author prefers giving empirical cases to building theories, so it is easy to read even though your background is not related to business. The rules or strategies previously mentioned teach retailers and manufactures how to respond to changes and competition. This book targets retailers and manufactures: how to make profits and survive in the changing market. These are the important issues the author discusses, but I think the author can do more. I suggest that the author can mention the issue of business ethics. Are there any new strategies or rules that may invade consumer¡¦s privacy? Should retailers and manufactures adapt all the data of consumers they get on line for any purpose? These questions are needed to discuss more for developing a sound e-shopping environment. Business rules and strategies are necessary, however, business ethics cannot be neglected, either.

The author also mentions a bunch of examples from the UK, U.S., and some from Japan. However, people in different countries, of course, do not share the same attributes. Undoubtedly, you cannot assure if the rules and strategies workable in the western world will fit in the rest of the world. If the author can compare the differences of e-shopping experiences in different countries and create some alternative rules and strategies, I would be further likely to back him up.

Panic! Alert! Paradigm shift! "E-shock" originates from that obnoxious time period when everyone with a mouth, pen or posterior spouted Darwinist warnings of extinction for any business that failed to embrace the Internet and its associated New Economy. "The new game in town means some of the traditional barriers are breaking down and new ones are taking their place," de Kare-Silver states. "Understand these new rules and win. Ignore them and die."

DIE!

"E-shock" is clearly intended to arouse Joe Businessman's survival instincts. For a college geography student like me, it fails to get the adrenaline pumping. Fortunately, it is a quick read. De Kare-Silver writes about modern consumer time poverty -- one of the reasons you're reading this may very well be that you're too busy and pressured to bother making it to the bookstore -- and the book is thus written for the person on the go. Its never ending bullets, lists and overviews would tidily transfer to a PowerPoint presentation. In fact, I think I would rather have received the book in such a form.

Without going into gruesome detail, "E-shock" is concerned with the implications of the e-commerce revolution for the retailer, manufacturer and business in general. The Internet has spawned a New Economy and with it come all sorts of changes that you'd better consider. You need to change your operations. You need to rethink your strategies. But don't worry; consultants such as De Kare-Silver are out there to help you.

You need to realize that E-commerce investments can actually be earnings diluting. You should forget PE ratios when evaluating an e-business. You should consider internet flotations as part of the formula for delivering shareholder value.

You should also do away with commas.

"E-shock" finds this form of punctuation antiquated in the context of the new business-writing environment. When I read sentences such as, "Bursting onto the scene in 1994 it has caused a major rethink on how to sell products and services to consumers," I can't go any further without penciling in a comma between '1994' and 'it.'

But I'm just a stodgy old dinosaur lumbering along shackled to the Old Punctuation. If I had an ounce of self-preservation, I would adapt and invest in the New Punctuation, which I suspect goes something like this:

1) Because they take up time and space do not bother with commas and in order to remain competitive you may have to do away with semicolons hyphens and 10% of your periods.

2) Not only is "e-" an acceptable prefix to any word, concept or phrase, it is the New Prefix. It is the e-new e-way of e-doing e-things so e-get e-with e-the e-program e-.

3) A major issue will be punctuation distribution. In a virtual sentence, how do you deliver your periods, semicolons and exclamation points to the sentence's consumer? You may have to try novel approaches such as starting sentences with ampersands or centralizing all of your paragraph's periods next to one word with a high demand, such as "the."

4) Some forms of punctuation will be easier to adapt to the virtual environment than others. A big factor is familiarity. Consumers will be quite willing to see periods, commas and question marks in their virtual sentences, but more obscure things like tildes (~) will seem less trustworthy to online readers.

5) Accept the fact that cannibalisation will occur. For example, semicolons may be used in many instances in which a period would suffice instead. You may not use as many periods as you used to, but that's simply part of the New Punctuation.

I hope you invest in this book so that you'll be more prepared for these sort of changes. As de Kare-Silver says, "It's a bit like staking out the ground for the future and the market recognises to survive ... [one must] do that and to do it now. Like the gold rush, there is only going to be so much territory, so ... [one must] stake out [one's] share."

Of course, the gold rush only lasted a few years. This book is already in its second edition and I wouldn't be e-shocked if it needs updating again soon.

Kindly let me know if i can read and review this book online. If so kindly send me the site address

Hi, we are very much influenced by your manual at our company, Mahindra and Mahindra. Why don't you mail me the site address from where I can read it on line whenever required. Thank You ! yours Shrikant

Chuck Whitlock begins with a horrific tale about John Ronald "Butcher" Brown, whom he dubs "America's worst doctor." Dr. Brown comes to final light in 1998 after butchering an amputation job in a National City, California hotel room. The victim, 79-year-old Philip Bondy, was found dead with blood everywhere and his face "frozen in a twisted mask of pain." (p. 24) Turns out that Bondy was just a stand-in for his Jungian shrink, one Dr. Gregg Furth who first sought the operation for himself. It seems that both he and his patient suffered from "a fetish or paraphilia known as apotemnophilia." Whitlock explains: "The fetish is also referred to as a self-demand amputation, and involves primarily men who wish to have amputation of a lower extremity for psychological and sometimes sexual reasons. Dr. Furth stated he had been aware of wanting his own leg removed since his early childhood." (p. 29)

Whitlock, who has appeared on TV's Oprah, Regis and Kathie Lee, Hard Copy, Extra and Inside Edition, follows this with Chapter 2, "A Brief History of MediScams: From Snake Oil to Cancer Quackery." Then he returns to contemporary times and shares what he has found out about "Dangerous Doctors," managed care, nursing homes, "Dental MediScams," etc. He comes down heavily on incompetent and fake doctors and on the medical profession for not weeding them out. Seems that you have to be a combination of Dr. Dracula and the Son of Sam to get the profession to notice that you've gone astray. He also goes after bogus cures and questions the efficacy of some alternative medical approaches. There's a chapter on the placebo effect including some material about the so-called psychic healers of the Philippines. Chapter 12, which he subtitles, "Buying a Pig in a Poke" is on food supplements. Another chapter is on just how botched things can get in the world of plastic surgery. A chapter on nursing homes is alternately titled, "Warehouses for the Elderly?"

All in all this is a breezy read and a good, if a bit stringent, intro into the dangers that face the unaware in medical land. There is a "resources" appendix with websites and a Bibliography (no index).

Buy this for your medically innocent friends and relatives before they are initiated into the realities of medical science and pseudoscience the hard and expensive way.

This book is an unusual combination of amazing stories and very, very practical advice. It is both entertaining while giving excellent warnings and tips on how to avoid being taken advantage of. Some of the information is both shocking and disturbing, but very sound advice. Anyone frustrated with their doctor or an HMO will find it especially enlightening. Some of the examples of quacks literally had me slack-jawed.

Whitlock examines both "traditional" and "alternative" medical practices with results that are hit and miss. He 'hits' the HMO debacle right on the head, and his discussion of his mother's experience with and subsequent death due to HMO 'mangled care' will certainly hit a resonant chord with many. Unfortunately, his bias towards 'traditional' medicine and the medical establishment is obvious in his discussion of everything from chiropractic care to therapeutic touch. Chiropractors are little more than cheats and charletans, according to Whitlock and his proof that therapeutic touch is bogus? - a ninth grade science fair project. I doubt that had a science fair project had positive results, it would have been cited as proof that an alternative modality works. If you are looking for a balanced, unbiased assessment of both traditional and alternative medical practices, this isn't the book for you.

I was expecting a paperback book, but what I ended up with was bound photocopied pages of information recycled from unknown sources.

One particular section, on bayonet codes, was copied in exact duplicate from the original incomplete online source, that source of information was not complete & yet this publication printed it leaving several codes listed as unknown even though these codes are known by several other sources & publications.

Nowhere whatsoever does this publication list its sources or credit any original authors. This publication is nothing but photocopies of information reprinted from other sources & is a waste of money.

In addition to incomplete codes, some pages are photocopied very poorly with blotches making certain pages unreadable.

Nowhere in any section have I found any new information that isn't available elsewhere, all of it available via a quick online search.

"Waffenamt" markings, test proof marks, introduction to Manufacturer's codes, codes-firearms components and accessories, manufacturer's logos on firearms, codes-ammunition and components, codes-bayonets, additional markings found on bayonets, codes-optics, codes-holsters, additional markings found on holsters, codes-accoutrements and misc. items, additional markings found on accoutrements and misc. items, color coded information found on ammunition & ammo carton labels, German ammunition carton labels, possible code & date combinations on P-08 & P.38 pistols, , possible code & date combinations on rifles, observed code markings on 7.92 x 57 - 7.92 x 33 and 9x19, introduction to LDO codes and RZM contract numbers, LDO code numbers on medals and badges, additional markings found on medals and badges, RZM contract numbers found on belt buckles, additional markings found on belt buckles, RZM contract numbers found on daggers and swords, manufacturer's logos found on daggers and swords. We haven't seen this book anywhere else. A TRUE "treasure" for those interested in Nazi Germany. 87 pages, illustrated.

With a smattering of science and a Saturn rocket load of bald assertion Leary takes us on a fantastic journey to Planet X.

This books main point is that human personality is evolving in a genetically predetermined way to prepare us for the freedoms of low-gravity, interstellar travel. The second half of the book is a typology of 24 personality types, including 12 off world personalities not all of which have manifested in the current population.

An interesting secondary point of this book is that, contrary to our own beliefs, human behavior is surprisingly limited and in many aspects robotic. Our lives follow a socially approved, narrow path of, for example, school, work, marriage, retirement, death. This narrow pattern has been imprinted on us at various stages of our growth. One of the ways to break this imprinting is of course Leary's much loved LSD therapy.

It is difficult to know whether this book is inspired hypothesis, or hallucinogenic rubbish. Remember that all science begins with the informed observations and imaginings of the scientist.

With a smattering of science and a Saturn rocket load of bald assertion Leary takes us on a fantastic journey to Planet X.

This books main point is that human personality is evolving in a genetically predetermined way to prepare us for the freedoms of low-gravity, interstellar travel. The second half of the book is a typology of 24 personality types, including 12 off world personalities not all of which have manifested in the current population.

An interesting secondary point of this book is that, contrary to our own beliefs, human behavior is surprisingly limited and in many aspects robotic. Our lives follow a socially approved, narrow path of, for example, school, work, marriage, retirement, death. This narrow pattern has been imprinted on us at various stages of our growth. One of the ways to break this imprinting is of course Leary's much loved LSD therapy.

It is difficult to know whether this book is inspired hypothesis, or hallucinogenic rubbish. Remember that all science begins with the informed observations and imaginings of the scientist.

Use the "look inside this book" function to review the table of contents, etc. I thought the book would include some information on FDA device approvals but it does not. This book is about manufacturing, FDA product inspections, when the FDA reviews compliance documentation at your factory, etc. Just be sure that is what you need.

This was purchased as a Christmas present for a family member. Read about it in the Washington Post, and thought this would be a great gift for this motorcycle owner.

This book is an odd mix of general history of the period (easily skipped as it is in separate chapters) and how the company grew. It started with a product, invented by Nestle, of a condensced milk and flour children's food product. Proving very popular, the company was incorporated and then merged with various Swiss chocolat manufacturers (Cailler, Kobler, etc.) as well as others, eventually becoming an integrated yet decentralised multi-national corporation. It slowly acquired other firms in order to enter new industries, such as frozen food, but also innovated and grew organically, such as via its invention of instant coffee. The book also covers some of the company's values, which have been a persistant source of pride to employees. And so now it is world's largest processes food company. That is it, bascially company propaganda, though it is admittedly a good company so far as it goes. If you need to learn about the company, it is a solid grounding.

One section that is interesting, though compromised by the PR tone of the book, describes the campaign agaisnt Nestle's marketing practices in the developing world. This was one of the first development-related activist camapigns, starting in the late 1970s. The book argues that it was distorted and unjust, though acknowledges that the company needed to learn how to cope with such things - with a lobbying and PR group in addition to funding scientific research by independent outsiders.

This directory, according to the introduction, is a byproduct of the effort to reorganize "a century's worth of aviation documents" in the National Air and Space Museum files. The result is an alphabetical listing of some 5,000 manufacturers/designers which have produced roughly 25,000 discrete types or models of piloted aircraft, about which NASM presumably has some information. For example, "Ferguson, Charles J. (California)" is listed has having designed/produced the "Ferguson Glider". Likewise, some 60 iterations of the basic C-130 Hercules design are listed under "Lockheed (Burbank, CA)". However, this book is exactly what the title suggests--a directory. You'll find no further information about the Ferguson glider or any of the many Hercules variants between the prototype YC-130 and the latest AC-130U.

What you will find are very brief histories of those companies (Lockheed among them) which have been transformed over the years through mergers, name changes, and so forth. This can help the serious researcher unravel some of the complex "arrangements" that have been made in the aircraft business over the years, particularly concerning companies that have long since ceased to exist. As would be expected in a work of this type, there are also some bits of what might best be described as aeronautical trivia. On page 253 is listed "Schmuck Aircraft (See: Monarch)".

The last 65 pages consist of another alphabetical listing of aircraft by name. Thus we find that the "ABC Glider" was produced by Schultz and the "Zwergreiher (Heron)" is the name given to the Burgfalke Lo 100.

In summary, this directory will no doubt serve as a useful guide to those fortunate enough to actually access the NASM files, and hopefully it will soon be found on the reference shelves of most libraries. It will also be helpful to someone who's trying to figure out what company built the "Gnu", for example, but bear in mind that to find anything ABOUT the thousands of aircraft listed here, you'll have to keep looking.