Associations Books

Book was in said condition, very nice. It arrived in a timely manner.
I am happy to have purchased it as the content is very meaningful and helpful.

I have been an Oswald Chambers follower for many years. I had been reading a tattered copy that belonged to my dad. For my birthday today I got this copy for my birthday and it is so very special. The leather cover is so soft and beautiful. Two shades of purple and liliac. Soft and comfortable to hold.

The dovotions are still current today. They make you look deep within your heart to what God is saying to you.

Highly recommend.

This book has been a profound daily devotional for me for 15 + years. I have read it every year. The insights this man of God had are some of the most relevant, authentic, and remarkable devotions I have ever read. I continue to be amazed.

Oswald Chambers gives the awesome truths of the Bible and God's character in this easy, daily study.

If I had to make a choice of only one book that I could have in addition to my Bible "My Utmost for His Highest" would be it. Next to the Bible, this book has had the greatest impact on my understanging of what is means to walk with Jesus.

This particular book is as it's title implies Back To Basics. It is an excellent book which will give you a historic view of how things were done in the past and give you a foundation to build your skills on.

In the event of a disaster, it will give you guide lines on how to do tasks and build skills to help you come out on top of many situations that can result from a natural disaster, a financial disaster and hone your survival skills. I recommend it for this reason.

While the book is out of print, it is still available at a reasonable cost through the connections that Amazon.com offers.

We have found this resource wonderful. There's more in this book than I could have asked for gardening, preserving, how to chop would, how to make tools... Our 10 year old son enjoys reading it too and learning about how to really make items that he would use. We were looking for a resource to help us "survive" if need be on our own, also we were looking for items that were more cost effective in this hard economy. Great resource!

This book will teach you best tips and tricks for raising your own food, and a whole lot more. I purchased it as a replacement of my original book that I bought in the early '80s. I was so thankful it is still around! I wore the cover right off my old book and passed it onto a friend in need of this knowledge.

If you are into living off the land and need advice on how to do it, get this book!

This illustrated book has been published chiefly for those who are new to country living, and/or who have an interest in self-sufficiency and in retrieving some of the "lost arts" which are appurtenant to traditional country life. The information is mostly introductory and rudimentary... a good start for most folks new to these areas of interest.

I have lived in the foothills of rural Appalachia for 55 years and have been involved in carrying out nearly all the construction, activities, arts, and crafts found within this text. Some of the text, (along with the accompanying drawings and photos), is quite good. The information is solid and one can get started along the right track; however, the work goes astray (the publishers sort of "threw in the kitchen sink"), into areas which are not particularly relevant to traditional country living. The editors simply went too far afield when they got into topics such as "Winter Sports," "Kayaking and Rafting," "Foraging for Flour and Emergency Rations," and so on. Most of these subjects are tagged on at the end, I felt just to make the book longer, (it's plenty long enough at 456 pages!)

Additionally, on topics such as "Emergency First Aid," "Fly Fishing" (and fish identification), and "Recipes," there are obligatory sections, none of which are all that useful since these are subjects, any one of which could fill volumes. Had these areas of specific interest been omitted, the more appropriate topics could have been somewhat expanded, such as "Barn Building" or "Preserving Meat and Fish".

There is a far superior (albeit, much older) version of this sort of book which was published by Reader's Digest some years ago: READER'S DIGEST BACK TO BASICS. I can highly recommend it and I've referred to my worn copy time after time.

While there is quite a great deal of quality information in this Skyhorse Publishing Third Edition (2008) for those seeking a new or improved life in the rural countryside, I still feel that the editors strayed off-base to the point that I cannot heartily recommend the work.

One of my top ten books. I am an avid outdoorsman and believe in being prepared(Boy Scout Motto) to take care of one's self "off the grid". This book might as well be my bible. It does skim a little on some subjects but on the whole it gives a thorough enough explanation of all the skills one would need to scout out, build, propagate, and flourish on a frontier farm. Excellent illustrations to accompany all the subjects.

My only thing to change about it would be a slightly larger thickness of stock for the pages. I know this would make this rather large book even heavier but the pages have a tendency to bunch and fall midway through the book. A slight qualm about an otherwise flawless book. Read it flat to avoid this problem.

If you want to learn about how to be completely self sufficient I highly recommend this book.

...that will help you make better desisions (or keep you from making all the wrong, costly ones :-).

Pricey but helpful book. A lot of the same information can also be found online by searching "how to create a yellow pages ad".

This covers all print media and strategies for developing your marketing (complete with examples of what a strong ad looks like vs the "not so good"). If you need or want more assistance Barry and company offer their service (paid of course, but their fee structure is comprehensive and reasonable) includes analysis of your ad, suggestions for improvement in addition to (re)designing your ad to reach your target audience.

The two most important bits of information we came away with are these:
1. Unless you are in the ad design field you should _seriously_ consider hiring someone who knows their trade WELL. We needed to make some minor changes to our YP ad from the previous year, and although we started the process "early" (at least what our rep led us to believe was early - 2 months out from their `deadline') we still have NOTHING from the phone companies "design team".

The following sage advice rings true "...yellow page graphic artists are required to output a lot of work in a short period of time. Even the best artist cannot do a great ad in 30 minutes. You honestly want an artist to spend the entire day working on your advertisement, and you want to pay them for it... Graphic artists study art. They do not extensively study business, or copywriting, or marketing, or business law. They do not know about your company, your customers, your capabilities, or how you make money. If you really want effective yellow page advertising, hire the best graphic artist and the best advertising professional you can find [and afford - my emphasis]. Do not leave it for a kid with a computer".

At this point we would be glad to have paid for a quality job done because it would have saved us time lost in having to constantly call our YP rep to find out when the "design team" would have our ad back to be proofed (and our rep's boss wasn't any more helpful either -- this from the "leading" directory in our area, tsk, tsk, tsk), not to mention frustration in having to go through all of that nonsense. We are a small independent music teaching studio and we would have been better served and saved money in the long run by hiring a professional than leaving the design process to some over-worked, under-qualified and probably under-paid novice from the phone companies "design team".

2. Publishers carefully monitor phonebook circulation and usage data. They know exactly how much their book is being used and by whom. If they are not volunteering that information, be extra careful. Alternatively, publishers should also be able to give you information about their competitors. Ask how their book compares to their competition's book. Be persistent and insist on getting this information from them - you're paying for it (by way of placing an ad in their phone book).

This is the reason we are still trying to work out our yp advertising with the "leading" phone co/publisher. They're the one most used in our area. If that was not the case we would have dropped them like a hot sweaty sock!

Barry's book covers so many salient points about YP advertising and the industry that you could read, and re-read it and still find ways to improve your YP ad. A very good investment for any business owner (and the online source above compliments it well - MOO).

Good luck and fortune in all your business endeavors everyone!

If you want to create professional looking Yellow Page ad designs that will dominate your Yellow Page advertising competition, you should read this book. While it was written in the eighties, the concepts are still very important today.

--A.Strange, Founder, Ad Revamp * Yellow Page ad design
Personal service. Proven methods. Toll-free advice. www.adrevamp.com

Just so no one misunderstands, since the publisher's description of "Getting the Most from Your Yellow Pages Advertising" has disappeared from this page, we (the author's office) posted both the media quotes below and the book description that follows. Neither of these is meant to be an impartial review but rather a description of what's in the book and what various media outlets have said about it.

These media quotes about "Getting the Most from Your Yellow Pages Advertising" are being posted by the author's assistant, Steve Wilson, to show what the media thinks of the book. And we've got far more of these than we could ever post. The book truly is "the bible on how to advertise in the Yellow Pages."

"The definitive word on the subject."
-Home Office Computing magazine


"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)


"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium


"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News


"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One


"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News


"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator


"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest


"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner


"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer


"Invaluable insights."
-Restaurant Management Today


"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC


"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist


"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS


"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage


"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times


"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business


"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster


"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics


"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management


"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register

"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center


"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce


"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center


"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing


"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP


"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller


"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association


"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal

I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy.

Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.

An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.

I grew up on Homer Price (along with Danny Dunn and Henry Huggins). I don't even own a copy of the book and haven't read it in 45 years but I can still recite from memory: "Forty two pounds of Edible Fungus, in the wilderness a-growin, saved the settlers from starvation helped the founding of our nation!"

Make sure your kids read this book. And "Centerburg Tales" too!

You'll roll on the floor holding your splitting sides when you read about Homer Price and the crazy doughnut machine. This is great midwestern 40s stuff, still suitable today for both early teens and self-actualized adults alike.

Homer Price is a kid who's oblivious to difficult challenges. His antics causes each of us to mentally return to the days when frutrations were few and obstructions to new dillemmas just simply did not exist. Homer just takes on each situation as it arises and, somehow, things always turn out okay.

Originally published in 1943, this is one of my two favorite books for young people, (the other being "The Trolley Car Family," by Eleanor Clymer, 1947). The six short stories in this Homer Price volume include:

1. The Case of the Sensational Scent

2. The Case of the Cosmic Comic

3. The Doughnuts

4. Mystery Yarn

5. Nothing New Under the Sun (Hardly)

6. Wheels of Progress

This book is also available in softcover, which is the one I own. You COULD get this book for your kids, especially for boys, but the heck with that idea -- get it for yourself and you won't regret it! My highest recommendation.

The author of Homer Price, Robert McCloskey, has written six tales for readers to enjoy:

THE CASE OF THE SENSATIONAL SCENT: Homer catches a group of robbers with the help of his pet skunk, Aroma.
THE CASE OF THE COSMIC COMIC: Homer's friend, Freddy, learns what Homer already knows about comic book characters.
THE DOUGHNUTS: Homer can't stop his Uncle Ulysses doughnut machine! Now there are way too many doughnuts, and a lost bracelet cooked inside one of them. Let the eating begin!
MYSTERY YARN: Homer's Uncle Telly and the sheriff both save string. Whoever becomes the World's Champion String Saver is supposed to win the hand of Miss Terwilliger in marriage. But what does Miss Terwilliger think of this little agreement?
NOTHING NEW UNDER THE SUN: There's a stranger in town. Is he a nice man, or a fugitive in disguise? Homer is on the case.
WHEELS OF PROGRESS: A new part of town is built in Centerburg.

I loved this book ever since grade school, and The Doughnuts is the tale I enjoyed most. I remember that my teacher read this book in a way that made the characters come to life for me; especially the sheriff, who gets his words a bit twisted every now and then. And the illustrations done by the author are some of the best I have ever seen! Parents everywhere should add this book to their child's collection.

For the first selection to receive a retro review, you best believe it had to be a winner. Homer Price does not disappoint. Puffin recently released this book with updated cover art under the moniker "Modern Classic", and indeed it is. The book is separated into six chapters, with each acting as it's own short story. There are a few things you should know about Homer:

* He enjoys a good doughnut (hence the cover art).
* He lives just outside the small Midwestern town of Centerburg where everyone is in each others business.
* He apparently is more intelligent that most (ok, all) of the adults in town.

McCloskey keeps the action moving along - from catching criminals to stopping an out of control doughnut making machine, each story contains a large dollop of interest-piquing situations and characters. How could you not love a story about two men taking part in a contest to see who has the largest collection of string, with the winner getting the opportunity to propose to the woman they're both in love with? Or how about a story with a mysterious Rip Van Winkle type character who has devised a ingenious way to rid Centerburg of mice - without harming a single one?

Reading Homer Price reminded me of listening to an album where the first few songs are so good that you're nervous about the rest of the tracks living up the high standard. In this book, there really isn't a letdown. As you might expect with a book that was written in the days of yore (c. 1943) there is some dated content, but that is minor and unlikely to make much of an impression to young readers who will be too engrossed in the story to notice much. A classic for modern times.

Homer Price
A collection of heartwarming tales from a small town in the USA, as told by one of its younger residents. Shades of Bill Bryson, except that Homer Price predates him by a generation or more.
Wonderful, quirky illustrations by the author himself, who has a an eye for detail similar to that of Norman Rockwell.

I can't believe I missed out on this one as a child... but it's just as good coming to it as an adult. The perfect lazy Sunday afternoon book to read. Adults can also escape to the wilds of Lake Windemere (Lake District), to sail up the Amazon, do battle with pirates and search for buried treasure on Cormorant Island.

The year is 1929 and story is about four children - John, Susan, Titty and Roger (in age order) - who are holidaying on the shores of Lake Windemere with their mum and baby sister, Vicky. The children are an adventurous lot and love sailing in their boat, the Swallow. Towards the end of their holiday they persuade their mum to allow them on an adventure for a week. They're allowed to sail across to the island not far away and make camp there by themselves.

This is a great adventure for these intrepid explorers. They discover a retired pirate, camp, bathe in the lake, fish and cook for themselves, and are threatened by a rival group of bandits, the Amazons (otherwise known as Nancy and Peggy). All in all a great week of fun and adventure is had by all - brilliant to read about, although there are very few children who'd be allowed to do this now! Inspired by the author's own childhood holidays at the south end of Coniston in the Lake District.

This wonderful book was written about 75 years ago, but is still extremely popular today. It is ageless. I first read it as a nine or ten year old and have read it several times since then. The last time I read it I was in my late 50s or early 60s. Every young person should enjoy it immensely as a fictional story. But there are many moral and ethical issues that are slyly inserted into this novel. The biography of the author and how he came to write this book, which was the first in a series of 9 or 10 novels, is a fascinating story in itself.

The Swallows and Amazons series was one of my favorites when I was a child. The story, set in the Lake District of England where Wordsworth and other great poets grew up, is a gentle adventure tale about children camping out on an island and rigging a little sailboat. It is slower paced than children are used to today. But I think a sensitive boy or girl would find it reassuring that the children solve their own problems of navigation etc.

While it didn't bother me as a child that the language was distinctly British, as I'd been prepared by the Winnie the Pooh stories, and Wind in the Willows, I would recommend Swallows and Amazons as a bedtime story to be read aloud by an adult reader. The reader could then explain the language. A map of the UK would help too, as the story is set in the Lake District.

An adult storyteller might be interested in a biography of the series author, Arthur Ransome, who led an adventurous life - including work in the Soviet Union and marriage to a Russian woman.

Enchanting
It's hard to explain what makes this book so charming: The writing, the way the children and their relationships with each other are shown so clearly and believably, the very real adventures they have, the sense of place....but listing those traits doesn't do the book justice. It's also really funny in places! Ransome creates a world that is clearer and lighter and more enchanting than the one most of us live in -- but he's also written a realistic book. The Lake District DOES look the way he describes it, and there could be children like the Swallows and their friends the Amazon pirates.

The books are for all ages, and I think they are also inspiring and a good influence! They make me want to have adventures -- and they encourage parents by example to let their children have them. The parents in the books are responsible, teach their children well -- and allow them to adventure on their own. They can do that because they've taught the children to have good judgment and be responsible.

Arthur Ransome's own favorite in the series was WINTER HOLIDAY, which I also loved. Once the original characters leave the series, it loses its interest (for me, anyway) -- children who enjoyed the first books will also probably like Blow Out the Moon by Libby Koponen and all the E.Nesbit books.

About 60 years ago I read as many books from this series that I could find in my local public library. I had passed through a phase of devouring the Dr. Doolittle fantasy series (so damaged by the motion pictures using that title - how could they cast tall lanky Rex Harrison in the role of a short cuddly grandfather-like figure?) Another series in which, as an American boy fascinated by warplanes during the Worl War II era - I went on to become an aerospace engineer - I was enthralled, was "A Yank in the RAF", which I don't think would translate to the 21st Century very well. But the series that made the most impact on me was Ransome's Swallow family. As with Hugh Lofting's Doolittle, the author's drawings enhanced the books.

I have not visited there yet but I plan on touring Britain's Lake District (I don't think I was cognizant of where the tales took place, except I knew the children were British. They liked to drink ginger beer; in the US we had a ginger ale drink, but not ginger beer and I was curious to have some.) I have long wanted to live somewhere that would allow me to experience the thrill of mastering the small sailing boats of the story. The closest I came was living near the Pacific in California and near the Potomac River. But the boats in those regions were larger and not terribly accessible. I did go sailing with friends and tried to sail on my own in a marina with a rented boat (a too narrow and crowded venue for a novice just learning to tack and unfamiliar with how to dump wind from the sail when being carried in the wrong direction.) I have gotten to taste ginger beer. I have also used the children's means of including coded messages in their letters in the form of dancing stick figures around the page's margin (the secret was to ignore other parts of the figures and concentrate on the positions of the arms, which were standard semaphore code.) I introduced the code to one of my daughters when we were in the "Indian Princesses" organization. (Is the name and programs of that organization offensive to American Indians? I'm sure its founders weren't sensitive to the fact that American Indians still existed.)

I will introduce this series to my precocius 6 year old grand daughter when I think she is ready.

I read this book in one evening, flopped on my bed, and didn't want to leave this "world" til I had to...a "world" where diversity in power and responsibility is valued, one where people look to help others along, where women are respected as much as men, and where a vision of the future as a better day is sustaining in difficult times. It was absolutely an inspiration and a breath of fresh air. It is easy to become discouraged by so many things that don't really matter.

I particularly liked the way the author tells you about these amazing, incredible women with such a light touch, making them seem accessible. I'll read this again and refer to it often.

I usually read fiction, but I read this book because it was given to me for law school graduation. The independent stories complement each other so much and build on each other effectively enough that I found myself thinking it could have even been done as a novel. I didn't expect it to be as enjoyable of a read. I knew I would learn something from it, but I didn't expect to really like it as much as I do.

Please don't start reading this book with expectations of knowing each of these wonderful women's life details. It is an vague exploration of the paths that each woman's life took.

I have to say I was inspired to start a monthly bruncheon with local women leaders and young women. It starts next month and am very excited about what I got out of the book to make things happen in my own area.

This book leads you to make a difference in your community!

I found some mentors in this terrific book. I learned about the book when I was buying a couple videos and saw a cross-reference to this book, which was a great idea (to lead me to this book) because I had not heard about it. SO this book found me, and I'm glad it did. I can't imagine a woman not liking this book and taking away from it something that you can use. Very entertaining and upbeat. I don't consider myself to be a "feminist," but I wouldn't call this a feminism book--that sounds too political for what this is. The Counselors is stories from impressive people who just happen to be women who are the first or second person to do the job they do, what they have to say about it, what they wish they knew sooner, that sort of thing. If you think you might want to read it, I'd say give it a chance and read it. It won me over.

There's an old classic how-to book, "Think and Grow Rich," in which the author (a man) interviews a number of the leading industrialists of the day (all men), including Andrew Carnegie, for their advice in succeeding in business and growing rich. How fitting in this world where women have started to play a role as leading citizens to gather their advice on how to get to where they are. It's an old recipe, but it works.

this book covers everything about aba even bob costas said this book has it all so he wont write on about his time in the aba. 2 chapters on wackiest team ever spirits of st louis and tells of the greatest money deal ever by the silnas that will go on for ever. have read over and over and still enjoy can pick up book any chapter and start reading fun to read and very interesting

Thanks to other reviewers here, I discovered this book. They made it sound worth buying, sight-unseen, as it certainly was that. This book is extremely entertaining. It's a fast read and a very funny book. It was tough to put down each night.

I knew the ABA had some great players but I didn't know much background on them or some of their feats because very few ABA games were televised. After reading this book, I really feel I missed some incredible basketball by some very exciting players. It was a crime the nation missed seeing many of these cagers in their early days or in their prime.

You get fascinating portraits - good and bad - of some wonderful guys and some real jerks, both on the court and in the front office as this upstart pro basketball league tries to compete and survive against the established NBA. You read about the stars and some of the wackos on the bench.

Kudos to author Terry Pluto for picking out some incredible stories. I was actually sad when I came to the end of this book. It had entertained me all week as I savored it, chapter by chapter. In each chapter, we hear accounts of a certain subject from different people. For instance, a young "Bobby Costas," in his first job as an announcer (for the St. Louis Spirits), gives us some hilarious accounts, as do others.

When I was finished I was so impressed, I ordered through Amazon two more sports books by Pluto.

I rank this book right up there with "The Bronx Zoo" and "Thin Ice - A Season in Hell with the NY Rangers." It is a captivating book that is very difficult to put down once you begin reading it. A++++!!!!

If you were a fan of the ABA growing up this is the book for you. For some reason I just loved the ABA. To read about the beginning of the league and all the trials and tribulations the league went through is funny. Players I remember as a kid come to life. The Doctor, Lou Dampier, Dan Issel, Artis Gilmore, Laverne Tart. They are all here. The only challenge is that the book is narrated by many former participants and at times it is hard to remember who each person was. However, this is a minor criticism. This was a great book to read and brought back a lot of memories.

If Amazon was really on the ball, they would pair this book together with "Going Long," the book about the old AFL - both are entertaining, hilarious at times, and just great reads - you start to see a connection between the leagues in a way, the startup antics, the dubious franchises, and the hilarious happenings. If you are a sports fan or not, you have to get this book - it is hilarious and an absolute joy to read!

With Martha Finney, Libby Sartain has written a book that is, in her opinion (as of 2003), the first one written "by an HR practitioner for HR practitioners about managing your own unique career as well as dealing with the special challenges of daily life in the world of human resources." As she explains, most of the stories she shares are taken from her 13-year tenure as Vice President, People at Southwest Airlines. Since 2001, she has served as Senior Vice President of Human Resources and Chief People Yahoo at Yahoo! Inc. This book was published in 2003.

She is a staunch advocate of what she characterizes as a "fully empowered" HR career, viewing it as a "calling" and asserting that it can - and should -- provide a competitive advantage to any organization, especially now when competition for human talent is almost ferocious. Those equal to the challenges of such a career in HR possess both highly-developed business acumen and what Daniel Goleman defines as emotional intelligence. Sartain insists (and I wholly agree) that a corporate culture "based on respectful treatment of all the company's employees is essential to the company's long-term success...The most successful companies are the ones that make it their business to help their employees achieve their highest potential and use their gifts and talents most fully." It is no coincidence that on Fortune magazine's annual lists of those companies that are most highly admired, most valuable, and best to work for, several of the same names appear on those lists year after year after year. Presumably each of exemplary company has "fully empowered" HR resources and capabilities.

With regard to Sartain's advice to those already embarked on a career in HR or who are now preparing for one, she focuses on "six essential ingredients of every great HR career" in Chapter 3. She commits a separate chapter to each and they are best revealed within her narrative, in context. Throughout her book Sartain addresses just about every conceivable issue relevant to those "essentials," helping her reader to consider all plausible options and then make decisions appropriate to his or her own talents, experience, goals, and concerns. She also suggests a number of "dos" and "don'ts" based on what she has learned throughout her own career thus far. She seems by nature to be an enthusiast, one who would prefer (as the old bromide states) "to light a candle rather than curse the darkness," but she also reveals an abundance of street smarts.

She is passionately committed to helping HR executives to establish and then sustain a "fully empowered" career, in terms of both personal and professional development, one that is fulfilling and thus satisfying to them but also in terms of how much value they can add, not only to the given organization but also to the personal as well as professional development of those whom they are privileged to serve. I use the phrase "privileged to serve" deliberately and presumably Sartain concurs.

If empowered with sufficient resources (including the support of senior management) and if properly prepared and fully committed, a HR professional who is both competent and compassionate can help to achieve objectives such as these:

1. Continuous recruiting of those who have the talent, experience, and character that may one day be needed

2. Interviewing and hiring procedures that are rigorous, thorough, and cordial so that each candidate is given every opportunity to "shine," of course, but is also treated with utmost respect

3. Orientation that accelerates the process by which each new hire becomes an integral part of the given organization and its culture

4. On-going formal and informal training that develops in participants the leadership and management skills that are needed at every level and in all areas of the given enterprise

5. Performance measurement conducted formally (at least quarterly) and informally (each day) that is based on criteria that are clearly explained, mutually understood, and consistently applied

One of Sartain's key points is that hearts as well as minds must constantly be nourished. In many (too many) organizations, HR professionals have been "so distracted by the need to be taken seriously that [they have] been tempted to jettison any discussion of how [their] personal feelings and principles are factored into the business equation. As a result, the HR profession has been cultivating a reputation that I am tempted to say it often deserves - that of being a single-minded administrator with a big, red, rubber stamp that reads: `No! Against Policy and Procedures!'" Sartain is convinced that in human resources, indeed in all relationships within and beyond the workplace, head and heart should not be mutually exclusive. "That's what it takes to build a great business." In the concluding chapter, "How Do We Get There From Here?," she suggests nine "major points" that must be covered to reach that destination.

Bon voyage!

Those who share my high regard for HR from the Heart are urged to check out The New American Workplace co-authored by James O'Toole, Edward E. Lawler as well as The HR Scorecard: Linking People, Strategy, and Performance co-authored by Brian E. Becker, Mark A. Huselid, and Dave Ulrich. Also, two of Fred Reichheld's books (The Loyalty Effect and Loyalty Rules), David Maister's Practice What You Preach, two of Jac Fitz-enz's books (The 8 Practices of Exceptional Companies: How Great Organizations Make the Most of Their Human Assets and The ROI of Human Capital: Measuring the Economic Value of Employee Performance), Dean R. Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure And Drive Organizational Success, and Enterprise Architecture As Strategy: Creating a Foundation for Business Execution co-authored by Jeanne W. Ross, Peter Weill, and David Robertson.

Writing this book as an HR professional's guide is a tragedy! Part 2 (HR is Your Company's Best Asset) is a truly enlightened guide on people management and should be read by everyone who is in, or who aspires to be in, a leadership position in any organization. Including Part 1, (Your Own Career is Your Best HR Asset), this from her heart advice guide by practitioner Libby Sartain (Southwest Airlines) is not just well written, it is superbly written - the thanks for that may go to Martha Finney; but the thoughts are surely the wisdom of a hands-on expert in people management.

Focusing on Part 2, let's look at a few examples of what Sartain has to say: Hire the Person, Not the Resume - hire for fit; Don't Forget the Stars You Already Have in Your Ranks - promote from within; Start Your High-Potential Employees in Customer Relations - they carry an understanding of customer needs ...throughout their entire career. And, her "Show Them the Money!" and "Using Benefits to Build Relationships" chapters may be the best ever for understanding compensation's role in engagement. But, it gets better; Chapter 32 is titled: Recognition, Rewards, Fun: The Triple Crown of Employee Engagement. I could go on, but you get the picture; this Part 2 of the book contains wisdom for anyone in a management role. The whole book is recommended as a must read for HR professionals, Part 2 is recommended as a must read for managers.

Dennis DeWilde, author of
"The Performance Connection"

I had seen Libby present at a conference and bought her book there. I read the book on the plane ride back and dog eared several pages. It is a good no nonsense book on what HR professionals do. I liked it so much that I purchased a copy for our entire HR department and we used it as a discussion during Business Partner meetings.

The group loved it...you will too.

HR from the Heart is an amazing guide for HR professionals who genuinely want to serve their companies. Lifetime learnings and analysis of human behavior have been compiled in this book.The book is wholistic and it is a guide for all aspects of the HR function. Today's companies need to have unique recruitment, orientation, learning, developmental and performance systems. Great people attract great people, and great people want to work for great people. Companies mission must be a cause around which everybody is motivated and energised. The companies need to have a differentiating culture and all leaders in the company must promote the culture. All leaders must embrace new attitudes and conduct themselves in new and different ways. The language of communication is important as it give the company it's edge over the competetion. The workplace should be friendly and people must have fun doing their duty.Lastly, HR's job is to serve others and to humanise the work.

I have been involved in the HR field for some 21 years. Like any HR professional, we have a lot of stories to tell. In this book, Libby Sartain has a way of melding her stories with solid HR theory. At times, the book is simple and colloquial but more often than not it weaves its simplicity into a picture of HR I think and practitionaer would want to establish at their workplace.

A lot has been said about HR "at the table" and being a "strategic partner". This book shows how that is accomplished not so much by providing means to that end but by showing how doing what is right and good can get us to that end.

Judging from its Amazon sales rank (88,428 at the time of this writing) the book hasn't made it into too many hands. But don't let that stop you. If you are in HR (or someone who wants to be) this book is essential for giving you the big picture and getting you started on the path to achieving your end.

I felt like I was sitting in Ronda Rich's living room and she was talking only to me as I read this book. It's so personal, warm, inviting and irresistible. There are no startling revelations in this book, except perhaps Dale Earnhardt's reaction to a race track incident with Bill Elliott, and I, for one, am thankful for that. I'm happy to see people who are heroes portrayed that way and not torn apart. This book is written in a way that I got the impression that if the author had crossed paths with bad people, she just didn't write that. Instead, she wrote of the good in people. Bless her for that. My 13-year-old son is a race fan and I have given him this book to read. I think he needs to know of the good that still lies in many people.

My wife bought this book, read it and kept bragging on it. I was reluctant to read because I'm not a big reader and I just didn't think I'd enjoy it that much. One day, I picked up the book and read the chapter about the late champion Alan Kulwicki. That did it. I then had to read the entire book. I enjoyed it very much. It shows the human side of a sport that is becoming so slick and so polished that it's easy to forget that the drivers are often regular guys with problems and struggles just like the rest of us. This book reflects on many of the heroes and legends who made the sport like Darrell Waltrip, Richard Petty, Dale Earnhardt and others. There are places, like where she talks about her friendship with and the death of Tim Richmond, that really put a lump in my throat. As in the case of Kulwicki, who is displayed here to be a serious loner who saw too much death in his young life, his mother included, that shaped his life and personality, you are shown an inside to the sport that is seldom seen. The men in this book are true heroes and the author is to be commended for writing it in a way that we feel we are being treated to VIP look at these guys.

I was pleasantly surprised by the spell binding content of this book. I read everything I can on NASCAR and just added this book to my collection as a matter of course. I ordered four books at the same time but read this one last. I should have read it first. Once I started, I couldn't put it down. The author has a way of pulling you into the story in such an interesting way. I stayed up until 4 a.m. in the morning until I had finished every word. This is the first book about NASCAR that I ever read that shows such an emotional intimate inside look. Be ready -- you'll laugh, cry, laugh, cry. It's an emotional rollcoaster but very, very fulfilling. Without a doubt, it's the best NASCAR book in the world and I think I'm qualified to say that since I have read them all.

I couldn't really get into this book. While I chuckled at some of the stories (like the muffler bearings story), other times I thought the book delved into the sugary-sweet. As an example the two and a half pages taken up to spin the tale of her date with a present day driver. Another time she writes how dressing femininely works for you in business dealings. Huh? This book seems to be an extension of What Southern Women Know with Nascar thrown in. I don't think we're getting a good picture of life in the pits. There is Ms. Rich's side of pit life, and there is the grease under your fingernails and a motor roaring in your ears side. I would've liked a view from both sides. Perhaps it is because I've read Dale Jr's and Tony Stewart's books that Ms. Rich's book is a bit of a disappointment.

I got this book for Christmas and could not stop reading it. Just as someone else has already said, when you are done reading it, you will wish there was more. I am an aspiring motorsports public relations lady, and Ronda's book is hands-down the most insightful book about the "inside" of this sport that I have read. Her point of view is different from most writers, in a very refreshing way! If you are new to the sport, or a fan for life, this book will turn you on to the sport, or let you in on a special side of the lifestyle you already know and love. I want to thank Ronda for being so helpful to me, and sending some much needed advice my way. I would recommend this book to anyone that has ever wanted to experience "life in the pits."

Yosemite is one of my favorite places and I own many books on the subject and usually am there shooting photos once a year. I love this book, first it inspires me then it teaches me and then it pushes me to go again. I hike and camp constantly and have books on the many places all over the country but this one is usually out for others to play with. If you havent been go if you have go again, it is nothing less than magnificent!!

When I went to Yosemite in 2007 I saw this book at the visitor center and picked it up. But the trip was already planned so we didn't have much time to go through the book then. This year I went to eastern Sierras and chose to drive through the park (tioga pass road). So I went through specific sections of the book and could utilize my time very well, and came back with a bunch of shots (from nearby trails, lake view points, etc.) that I would have otherwise missed. For amateur or semi-pro photographers who don't have all the time in the world, but still want to come back with memorable pics from the Yosemite park, this is a very good guide. The book includes information on visiting in various seasons, where to go for the best pics, specific info on trails and sample pics from the end of such trails, etc... but also relevant info on when and how to expect moon rises and sunrises etc., dates of full and new moons, shooting rainbows in the various falls, etc. Overall, a very valuable book in a small package that I could pack in my photography backpack easily. I wish the author had books on Yosemite, Grand Canyon etc. but I guess for now I have to buy the guides by other photographer/writers.

Even though I did not really use this book for the photography information, it has great suggstions of places to visit and good directions on how to get there. I highly recommend a trip to Sentinel Dome, what an amazing view from the top.

Whether you're an amateur or a pro, this book has a lot to offer. It's loaded with information on how and when to take fabulous pictures while you're in Yosemite. It's well organized and it's easy to read. It's loaded with beautiful photographs that serve as good examples.

It's small and can be easily packed with your stuff as you venture into the valley.

A must-have for those who are visiting the park and want to take great pictures!

There are many glowing reviews of this book and it does provide the goods on how and where to go to get good shots. The maps (5) and sections are also quite simple to read. In addition, the sequential numbering of the points of interest is a help.

I was disappointed to find so much coverage of photographic technique. While some technique discussions directly relate to the unique character of Yosemite (for example talking about color and the lack of it in granite) most of it feels more like filler, and indeed makes it harder to navigate to the sections of interest.

The book also lacks an index so the only useful navigation tool is the brief table of contents. Without that table of contents it would be hard to find any particular section and even with it, you're going to have to resort to man-made book marks to find what you want. For example if Pohono Bridge and Fern Spring caught your fancy but you didn't remember to book mark it or remember its number you'll have to resort to scanning all of the maps and/or all of the numbered interest points because despite the page of content, there is no entry for this viewpoint in the table of contents (and remember there is no index).

I would prefer the maps be all together at the front or back so that it would work better as a reference book. I would also have liked to see some more examples of "out of the way" hikes to desirable vistas.

Finally, I would like the author to have provided some sort of "effort vs eye-appeal" rating to help me focus on which sunrise locations are the "not to miss" areas and which are "ok". Perhaps the author can even suggest a few itineraries. These more useful things could replace the "choosing film" techniques section and others like it that are a bit basic and detract from the otherwise good "where and when" information.

I'm tempted to get Harold Davis's book "The Photographer's Guide to Yosemite & the High Sierra" just to make a comparison.