Products Books

I read this book at just the right time - I was in the crucial "needing to test my product on real people" (but not really wanting to) phase, and this book made me buckle down and focus on how important it was to talk with, poll, and listen to your potential customers. i.e. being "tuned in."

The process outlined in the book is somewhat simple, and is likely stuff we've all heard before, but it's presented in a way that makes you realize exactly how important it is to really tune into your customer base - whether you have a company, are a musician, pastor, leader, or just want to market yourself better!

Interruption marketing (most mass media advertising) is becoming more expensive and reaching fewer people that care. And if you compound the problem by creating a product that you are trying to sell rather than creating one that is "Tuned In" to your market, you have compounded the problem.

When creating a product or service, most businesses make these common mistakes: They assume that the company insiders know more than the buyers about what the buyers want/need. They based their market research on their current customer base - thus eliminating a much larger potnetial market share of potential customers. And they try to create a need - the tell their customers what to buy rather than providing what the customers want.

To be successful in today's highly competitve marketplace, you need a breakthrough product that resonates with your customers so that they immediately understand the benefit to them and are eager to buy the product. This only happens if you are totally Tuned In to the customer's wants/needs.

"The Tuned In company constantly listens to, observes and understands the problems the buyers are willing to pay money to solve." for the most part, Tuned In companies ignore the competition - listening instead to the customers.

Too many companies get caught up in their own egos. They think they know what the customer wants. Most innovation-driven companies listen only to themselves - they obsess about who will get credit for the next innovation or the most unique invention. And all too often the newest innovation does not solve a problem for the customer, so they simply do not care.

If you are going to be successful, your product or service must resonate with your target market. And resonators are in the market - not in your head. A product or service that resonates with the market will sell itself. You do not need to push the product. Customers will seek out your product or service.

One of the most powerful (but probably difficult concepts to come to grips with) statements is "Your opinion, although interesting, is irrelevant." The only thing that matters is the buyer's opinion.

There are six steps to becoming a Tuned In company.

Step one - Find unresolved problems.

Step two - Understand the buyer persona. Who is the buyer, what are their problems, what moves them to take action.

Step three - Quantify the impact. You must determine that the problem you are solving is urgent, pervasive and the buyer is willing to spend money to solve the problem.

Step four - Create a breakthrough experience - the most successful companies understand that the customer buys a total experience - one that resonates.

Step five - Articulate a powerful idea. Your message must focus on the problem it is solving and must be immediately understood by the buyer.

Step six - Establish authentic Connections - you must understand and focus on the buyer. The buyer must feel like you really understand and care about them and their problems.

It is no longer possible to push product by using mass advertising. Buyers are more concerned about their problems and getting them solved. They no longer wait for a solution to come to them. They are actively looking for solutions to their problems. If you are going to be successful, you must understand their problems and be Tuned In to the buyer.

The book is well written and give plenty of examples of Tuned In companies such as: Zipcar, iPod, National Community Church and the new Dutch Boy paint containers.

It is very important to understand that to be successful today that you must take a different approach than has worked in the past. Buyers have many more choices. Markets are fragmented. And interruption marketing no longer has the impact it once did. You cannot focus on your product. You must focus on the problems your product solves for the buyer.

It is easy to believe that being Tuned In does not apply to your business. It is also very easy to fail. This is a very important concept and a very easy to understand gateway to what it takes to market successfully in a world that changed the way buyers respond.

You don't have to get Tuned In, but if you don't the chances are very high you will be tuned out by your cusomters.

Remove the examples from the book, and you have for the most part a collection of already known high level concepts without much depth. Granted, marketing does not have to be complicated and it should not be, but creating innovative products requires more than concepts. For example, the first step in the authors' Tuned-in "process" is "Find unresolved problems". OK, good point, but I knew that and you probably did know that too! How do I do it? The authors's advice: "ask the customers"! But I knew that too. Tell me more. "Ask your non-customers". Wow,I would never have thought of that. Tell me more. "Go to trade shows" say the authors. I knew that too. Tell me more. "Ask open questions", "Keep an open mind", etc. say the authors. At the end of this chapter and of most chapters, I fell frustrated of not learning approaches or tips I have not heard about before and of not learning more how to do it.

At the end of Chapter 4, I was going to drop the book, but the examples kept me going. There are at least 50 examples of Tuned-in companies from Disneyland to the Maganavox remote control that locates itself to the ubiquitous iPod. These examples are interesting by themselves. They are spread through the book to illustrate each step and to validate the entire tuned-in "process".

I keep putting process in between quotes because what the authors present is not really a process. It is more a framework. In addition, it seems that not one of the examples was actually the result of applying the authors' framework under their guidance. So the whole edifice is an after-the-fact analysis of successful innovations that serves to justify the author's framework. I would have liked to see at least one example of a product that the authors actually helped develop.

The book itself is an example of the framework the authors propose, and in particular of "Step 5: Articulate Powerful Ideas". This chapter develops the idea of establishing "memorable concepts that speak to the problems the customers have". The authors here eat their own dog food, and it is clear that they spent time thinking about how they should name that book and what memorable concepts they should articulate it in. "Tuned-in" is a sgood and simple concept that is repeated over and over throughout the book so that it sticks in your mind. There is an other one that is used over and over; it is "resonators" to designate successful products that resonate with customers.

In summary, the value of this book is probably in this Chapter 5. At least it is for me. We typically underestimate that the least number of words a concept can be described in, the more powerful it is. "Tuned in" is a useful concept to keep in mind to designate that idea that we need to be "tuned in" to the market and the customer. But you will need many other books and workshops to know how to do it. But, that's what the authors' core business is: delivering seminars! No doubt that they will have demand.

Tuned In. Uncover the extraordinary opportunities that lead to business breakthroughs. Craig Stull, Phil Myers & David Meerman Scott. 2008. ISBN9780470260364. I am a David Meerman Scott fan and this book does not disappoint. The book does a very good job pointing out ways to discover your key value proposition, how to clearly articulate it as well as how to get to the present non consumers of your product. A good book for todays marketing challenges with exceptional application to differentiation and finding high value segmentation.
Read about resonators such as :
* clubhub
* RIM
* BillMeLAter
* Nalgene
* TheatreChurch.com
* Boeing's Dreamliner
* ZipCar
* GoPro
* IPod
* Cold Stone Creamery
* Cincom
* Hubspot

I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well together to create software products that resonate with customers.

This book is not so much breaking new ground, but distilling years of learning into a simple introductory form for folks who might be interested in moving from an inside-out/command-and-control view of the market. It makes a strong empirical business case for doing things differently.

Highly recommended if you're starting a business, launching a new business unit or product line, or simple want to spark growth in existing efforts. You might even learn which existing efforts are not tuned-in and pull back on their funding so you can invest in products and services that the market wants.

Fantastic illustrations, adorable idea, a bit of an effort to read aloud, but well worth it in kudos from the kids. It all starts when Lulu has an itty-bitty problem with her homework. You never realize all the silly-willy syntax idiosyncracies our language has until you read this book! Fun for everyone. A must-buy.

This is my son's favorite book. At 18 months old he can only say a few words, but he just loves to have this read to him several times a day. He has no idea what's going on, but this is truly a fun read-aloud book. The illustrations are captivating.

This is such a cute book! It has so many of those rhyming double words that we use everyday. It's a very fun read aloud. I teach second grade and my students just love it. The words are in a bigger print, so they love to try and read along. Sure to bring smiles and giggles to everyone!

My children (ages 4-9) love this book. They have me read it over and over to them and they enjoy it the lastest time as much as the first! Make sure you are up for a verbal workout on this one! You will be reading in circles (literally). I recommend this book to families who enjoy a silly book.

I just read Double Trouble in Walla Walla to a class of third graders last week and they loved the play on words, especially the page where the words go around in a circle. Also, the illustrations are fun and add to the word play. I highly recommend this book for children from preschool to third grade.

This set is the best compilation of beginner exercises and meditations I have seen yet. He combines instruction with information to help you learn as you practice. Definitely worth the buy.

Ken Cohen is clear in his descriptions - knowledgable of the material - useful in the information and exercises he describes and practices and models in the CD's, DVD's and book. The practice of qigong can be learned well through this material. He is down to earth in his explanations and demontrations, making understanding very accessible.

I bought this thinking that it was a workout DVD set. I was initially disappointed that it wasn't, but as I watched the DVDs, listened to the CDs, and read the enclosed booklet, I was pleasantly surprised. This was actually so much more. The instruction is more detailed than you will ever get on an exercise DVD. It answers a lot of the questions that have been turning over in my mind. I didn't know it ahead of time, but it was just what I needed.

This course is well organized and easy to follow. The 100 day progression is nice, and the material is organized such a way as to allow you to progress at your own pace. There are some nice guided meditations on the CDs, and the video is very easy to understand. Note that this is not like an exercise DVD. You're not going to do your Qigong along with the DVD except for to learn the moves. I would recommend learning a few techniques at a time from the DVDs, and then practicing elsewhere at your own pace and for as long as is comfortable. There is so much information out there on Qigong. This course is a great way to start!

Without a doubt, Mr. Cohen has contributed, and continues to contribute, to the expositon of Eastern philosophy within Western culture. The walls are slowly crumbling and giving way to the world of self-development and personal evolution. There are two things I would have liked to have experienced from this program. The first would be a less affective tone from the narration. In its place, I would have preferred a more vibrant, inspiring, less-coddling tone. There is too much breathiness in the narration that distracts from the presentation of the basics and has the potential of turning away readers with a more energetic vibration in their hearts. Perhaps a discussion of the more aerobic forms of Qi Gong, such as Nei Gong or Nei Jia, would have been appropriate, but the tone would have contradicted the energizing power behind these forms. Let us not forget that first, and foremost, Qi Gong was a martial art practiced by the warrior classes. It eventually evolved as a spiritual monastic practice, but the monks themselves were warriors by default. Under the despotic rule of unenlightened emperors and warlords, China's priests had a need to develop a martial defense system. As a Qi Gong and Tai Chi instructor, I find that it is a constant struggle to explain to students that Qi Gong and Tai Chi are not practices that are limited to senior citizens. Once I demonstrate Nei Gong, and/or Tai Chi fighting form, students do begin to understand what these ancient practices have to offer. The troubling thing is that most people walk about with a misguided representation of Qi Gong before they are illuminated otherwise. The second experience I would have enjoyed would have been a more global discussion of Qi Gong history and its evolution. Mr. Cohen presents his style without mentioning that there are thousands of different forms of Qi Gong in existence today. To his credit, Mr. Cohen does recognize this fact elsewhere, but not within the scope of this program. That's fine, not a problem, but the consumer can easily walk away thinking that there is only one style of Qi Gong...Cohen Qi Gong. The reader should also note that some of the exercises are incomplete and only offer an introductory sampling of the tip of the iceberg that is Qi Gong. It is understandable that there is a general, economical need to appeal to a wide audience, but the narration and title should explicitly state that all chapters are simply introductory. Nevertheless, there is much merit and reward to be garnished from Mr. Cohen's work. Practice his way and the reader will definitely see an improvement in health, strength and vitality over time. Although not a seminal opus, this product is the culmination of a highly important, and sorely needed, educational service. I encourage all teachers, readers, students and practitioners to allow this introductory work to be a guide towards a deeper practice.

Friedman certainly seems to know what he's talking about. I wouldn't know since I ordered the book to learn about how to enter the market with a new product as a small entrepreneur. Friedman's advice is geared to the large corporation with large resources for research and marketing. He does not address the objectives stated in the title from the perspective and access to resources of the small business. For this type of reader the information may be interesting from a theoretical standpoint but I certainly found no practical advice to help my situation.

I strenuously disagree with the reviewer below who said this book is for big businesses rather than entrepreneurs. I'm an entrepreneur and this book has played an important role in my ability to build my business. A few years ago, a partner and I started a company and grew to 15 employees. We had a superb service to offer, but were not educated about how to sell it, and sales were leveling off. Stymied, we delved into atleast 20 books, seminars, and training events to learn how to "scale" our business. Honestly, nothing helped much. Then we found this book on Amazon. Go To Market Strategy helped us get organized, ask all the right questions, and put some simple ideas into use, to grow to 50 employees last month. After reading this book, we moved away somewhat from our "web fetish" and got much more serious about finding good partners, building our own small but effective sales group, and working with our customers to understand their needs and become more responsive. Many of the things we did came right out of this book. This book is *very* organized and systematic, breaking the sometimes overwhelming task of building a business into simple, proven tools which we were able to put to use. This book is also extremely well written, just lightyears ahead of the writing quality of other marketing books we bought. The author is very insightful and truly knows the ins and outs of "selling more stuff to more customers" as he puts it. I am sure this book is useful to Big Corporate America, but to me it's a wonderful resource for the small, struggling business.

Excellent marketing book by L. Freidman, who has written a few other good ones, too. Extremely interesting & helpful ideas, examples and tools for aligning your marketing strategies and your tactics with your customers. I see copies of this book floating around our and partners' offices all the time. Definitely worth reading and chewing on.

Author Friedman provides a very comprehensive picture of how to take products and services to market, in the most efficient and effective ways. This book is practical - it's more for sales management and marketing executives than for students and academicians. Going to market today is complex and risky, and difficult to figure out the right mix of people, channels (Internet, phone, mail, partners, etc). This book helps sort it all out in a well structured way. I highly recommend.

Friedman gives the whole go-to-market strategy picture, explains the key points and relationships between different aspects of customer and market analysis, channel model construction, channel management etc. Can easily be used as a manual for actual go-to-market and channel development.

This is the best book on marketing I have ever read. Since the first time I picked it up more than 9 years ago (it was published in 1997 but I found it on clearance at a Book Warehouse about a year after that), I have re-read it every year. I've also bought about a dozen copies, which I've lent out. Sadly, as I was looking at my bookshelf today, 10 of those have not come back. That's okay. I'll buy more. In fact, I'm giving away copy #11 tomorrow to the new athletic director at my alma mater. No matter WHAT you sell (but especially if you're in sports marketing), this book (and it's sequel, Marketing Outrageously!) are well worth your time and money.

Jon Spoelstra has come out with a marketing guide that will help every marketer become more successful. From his rubber chicken tactic to his ideas on hiring - this simple, yet effective course in marketing will take your business to the next level. Even though most of this book describes sports marketing - every business can benefit from Jon's strategies.

It is an excellent book. If you are new to marketing technique, you'd have a very good lesson by reading this. If you have been working in marketing for years, still, READ IT coz the author not only shares his real-life experience with you, but also REMIND you with something you have missed and not thinked of.

Marketing, Employee mentoring, Management...you can find everything from this book...

I would recommend this book to ALL people. Because it is helpful if one day, you were the product that needs jump-start marketing technique. (I am applying them to my job profile now)

trust me...this book is a MUST for everyone.

Spoelstra's sub-title, "How to Market a Product Nobody Wants," is a bit of a misnomer. For me, that conjers up the negative stereotype of the salesman/marketer tricking you into buying something you don't want. Inside the book, Spoelstra's concept clearly is the polar opposite of that. He should have called the book, "Making Your Product into Something People Really do Want: a Broader Definition of Marketing."

Once you're inside the book, Spoelstra presents a litiny of ideas that are obvious once presented to you, but often seem counter-inuitive without some assistance seeing them. As a marketer in a larger firm, I've run into a lot of the same resistance as Spoelstra and have found that if you can break down the resistance, his ideas really do work.

Overall this is a practical guide, not just for marketers, but for anyone who runs a business. Highly recommended.

Eskimos have all the ice they need and presumably don't perceive the need to get any more, let alone buy it. Joe Spoelestra illustrates how to take that ice and turn it into something desirable (a Slurpee) for example, or bundle it with something that makes it desirable - a sled and a lift to create an experience to sell.

Joe details his experiences, primarily in sports marketing. They are especially applicable to those in the entertainment and service industries but can be applied in virtually any industry. The book is full of new ideas, fresh insights, and ways to repackage that which nobody wants in such a way as to change the customers' perception of value and create a compelling value proposition.

The book is much better than this review. :-) Pick it up, read it, enjoy it and act on it. "Ice to the Eskimos" will give you fast easy ideas that can be used to jump start your business!

I use Stages of Faith in a human development class I teach at a small private Christian university. I use the book for two reasons. First, it still has the most foundational understanding and process for conceptualizing and defining faith development. It is old now; however, it is the central piece for dialog in faith development. Second, I appreciate the thoroughness of Fowler's stages and his interaction with other developmental theories. As a professor, I also appreciate Fowler's challenge for Christians. My students are quick to assume that Fowler is writing about Christian faith development, but he is not. I like the challenge Fowler lays out for Christians and others to appropriate his "generic" model of faith development for specific religious traditions.

If you are doubting your faith, if you are unbelieving, if you've been condemned as a "back-slider" or an "infidel," if you never had a belief in the Divine but want to understand the dynamics of faith, this book may be yours to read!

I was first given this book about 18 years ago when I found myself at odds with the faith in which I was reared. I had doubts in high school as I could no longer tolerate the literalism and simplicity of the churches I attended. I lived with the dissonance for several years. Eventually, the dissonance was so unbearable, I sought the help of a counselor.

The counselor heard my doubts and lent me this book. I read that there are different stages of faith. I realized that my doubts stemmed from growth. I realized the conflicts were the conflicts of maturity not of "back-sliding."

Now, as I see young people struggling with their spiritual growth, I talk with them and, if I feel it appropriate, I give them a copy of this book.

Although this study of James Fowler is 30 years old already, I don't know a more recent book, which describes the possible development of a believing christian so clear. In this sense, it is of more current interest than ever.

This book is a necessary book for anyone who is involved in faith/spirituality work, particularly with young people. It connects with all the major developmental theories, particularly Piaget and Kohlberg. A vital resource for graduate students involved in faith ministry and development.

This book presents a skillful conceptualization of the relationship between human development and spiritual maturity.

the book is really pretty, there are just images so you can make up stories, it is unusually large for a book, great book I do recomment

My sons loved this quiet book and asked to count the items in the lovely illustrations endlessly. Anno includes a bit of whimsy on the final page if you are thorough in your counting!

I bought this "big" book to use in my Kindergarten classroom. There are abundant activities, found on the internet in an author search, for young children about counting, sequencing and comparing that can springboard from this excellent resource.

The book Anno's Counting Book is a great book for helping children with counting and learning basic math concepts. It helps with addition and subtraction as well as grouping items. The book starts at zero, which is one of few books that start with zero. This helps children grab the concept the zero is still a number even when there is nothing to count. The book goes all the way through the number 12. Children are also able to count the objects in the picture. Each object in that picture contains that number that is on the page.
The style of the book is very simple for young children. Each page contains one number. On that page there is only that specific number of items that children are able to participate and count along. On the left side of each page are counting blocks. The blocks can help children with their addition and subtraction by seeing how many blocks are missing or how many they have to add to make a certain number. On the right side of the page there is the written form of the number which helps children visually see what the number looks like. The illustrations in the book are also very colorful and detailed, but yet simple enough for the children to count the objects in the picture. As you go throughout the book, the pictures also change through the different seasons of the year.
The book Anno's Counting Book is a great wordless book for children who are just learning how to count. It helps with addition, subtraction, grouping items, and writing numbers.

I have bought numerous copies of this book to give to the children of relatives and friends. I got my first copy of it when my son (now 27) was small, and he loved it. I have one copy that I keep at home for myself, though I have no grandchildren yet--the pictures are so lovely, simple, and comforting, and I usually have one or two more books in stock to give as gifts. Everyone I have given a book to loves it as well. I like all of the other Anno books that I have seen, but I think this is the best.

I am using this book in a veterinary science class because the teacher feels that it is the best med term book out there. Obviously, many of the terms do not apply and the diagrams are of humans, but the layout of each chapter is clear and the exercises at the end of each chapter are great for self-testing. The CD helps with correct pronunciation and also gives you the information in one addition mode.

This book has turned out to be an extremely user-friendly and comprehensive text for medical terminology. I would recommend it to anyone, whether they have previous medical knowledge or not. The format is easy to follow and basically guarantees you will learn and remember your material.

I purchased this book to review some Medical Terminology prior to the start of my PA program. This book has plenty of exercises to practice, and the chapters cover a lot of different subjects with useful information you may or may not already know. A CD comes with the book that has exercises similar to those in the text, but less repetitive. Even though I already know a lot of this from my prior education, it is a great review or intro for those that are new to the subject. I highly recommend this book to any Pre-PA students, pre-med, or pre-health students.

The Language of Medicine by Davi-Ellen Chabner is the best workbook out there for learning medical terminology, and it also comes with a CD. I'm an occupational therapist and medical librarian, and the knowledge I gained from this text prepared me for both fields.

this book really takes a person who knows nothing about the subject and lets them become an an expert by the time they are done

After reading the "New Economics" by W. Edwards Deming I was very surprised. Mr. Deming's made the book very easy to read and understand. In my case it was the examples that really put things in perspective. "The Red Bead Experiment" was an example that was very good at explaining exactly what it was that, we needed to take away from the example, the difference between common cause and special cause variation. Management should be solely responsible for the well being of the production line. Personally, Deming's did a really good job in describing typical work situations that I personally am aware of. I enjoyed the way he broke everything down into its simplest form. You do not have to be an industrial engineer to understand the message he is trying to convey. The message he is trying to convey is "Team Work" because it is only when every person in the group agrees with each other that everyone can come together for one common purpose. He was very specific in the situation that he believed everything and everyone could work together. In his eyes the hierarchy had to be done away with. There was no one person that was better than the next. This one belief that I have always believed in. I appreciate his train of thought and think that if it could be applied to the small stream businesses it would be extremely effective. It sounds like Deming's was a man of the people because he described every person's job just as important as the next. It sounded like he believed in the chain of command. I enjoyed this book thoroughly and would recommend it to those trying to get a more in-depth feel to what common cause variation and special cause variation really means.

Wow. After 25 years in the quality business I am still not ready to claim I completely 'understand' Deming. He was of course, a brilliant statistician and business optimization theorist . . . but he was also a physicist. His famous quip, "Water turns to ice . . . same molecules. . . what happened?" I finally realize, was his way of speaking to the state change that occurs in a phase transition, the same phenonmeon that occurs when organizations cross over to quality. Deming was the real Superman.

also read Superperformance

I really liked the book , it was easy to read although I don't like the way that he writs , the good thing about the book is that consist of real cases and this make it much easier to relate to the book, another good thing about the book is that it doesn't repeat the same thing over and over again, what I don't like about the book is the way that he jumps back and forth and mention different books without any brief explanation about those books; this was sometime confusing for me, but other than that I would recommend everybody who is interested in management read this book and refers it to others. It was amazing that lots of thing in this book beside the last 4 chapter is commonsense.

Dr Deming has some magnificent ideas.
Unfortunately this is Deming's Last book before he passed away. Deming is a major proponent of the PDSA Cycle (Plan, Do, Study, Act). His 14 points are very viable from a business situation. If managers were to read this book, they would be better for it. Actually this book is recommended to everyone, as it can be applied loosely to all walks of life. I've never been good at picking apart a book, so if there are any weaknesses, they aren't apparent to me. 5 Stars....also pick up "Out of The Crisis". Great Book for anyone to read!

Dr. Demming introduced in this book a new style of management which he basically covered in his simple 14 points of management using the idea of profound knowledge. It was very interesting the way he approached different scenarios with multiple examples that he encountered first hand through his time in industry, stressing the fact that ranking within a system is completely wrong and should be completely removed. Demming pushes group work and cooperation instead of programs such as incentives and commissions due to the fact that they turn into individual profit centers and ultimately lead to the collapse of the system. His ideas were simple to follow throughout the text and is a great book for people in management positions to read and consider.

I purchased this book for my husband after he saw this on PBS. He loves taking care of our lawn so this was right up his alley. We've had the book a year and we constantly get compliments on our lawn from all of our neighbors or guests we have over.

There are a lot of neat tips and tricks you can try using household items like dish soap, spices, baking soda, etc. I forget all of the things, but my husband is always using up something or other of mine for our lawn now. Some of the formulas definitely work for us, others I'm not as sure. But either way, my husband is having a ball trying all of these "recipes".

I'd recommend this book to someone looking to improve their lawn and who also likes to work on their lawn and try new things for it. Most of the tips are inexpensive and not too much time or trouble.

The product arrived promptly at my door in top condition following "one click" on my computer screen... which is just a hard to beat arrangement... Thanks Amazon

I have used the recommended schedule that Jerry suggests and my grass is thick and healthy. His recipes use items that are easily found in any store or around your home and don't cost a fortune. I am looking forward to seeing how my grass will fare throughout the summer. I am sure my neighbors are quite envious and can't figure why my grass is so GREEN. :-)

I had this book in hardback and lent it to a friend...I never got it back.....so I got another one. It is wonderful. A great reference for lawn care. There are somethings that I don't do but I have loved all the tips and tonics that he has. They really do help my lawn.

This book is great for the homeowner who likes a nice yard. Easy solutions to treat any lawn issue.