Products Books

Look, I've listened to hundreds of audio tapes and CDs for many years. I have the entire collections from Trump to Brian Tracey to Earl Nightingale.

This is my favorite audio CD. I have alreadcy listened to the entire program 3 times and it was well worth it. I haven't even touched the multimedia CD yet. It's very educational and done so well. I want a sequel!

An excellent branding tutorial. I thought the workbook would be silly filler but it was actually very helpful and was more like taking a course instead of passively listening to the audio. The workbook really does help build a brand and I learned from the audio the importance of building a brand. As a result I am now rethinking my entire product launch. I want to do it right and start with a strong brand that I can use to maximum effect. If you want advice on something, ask someone that has achieved what you want to achieve, who doesnt want to achieve what the Donald has? Dont forget to pick up other books for even more indepth knowlege but if this is the only one you get, you will be doing great.

Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.

Stephan Sigaud,
President
Harris Interactive Loyalty

Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.

This is the story about the people and companies behind fourteen of the most successful 20th century commercial breakthroughs: the VCR, the Post-it note, ChemLawn, Tagamet, the Walkman, The CAT Scanner, the microwave oven, Toyota manufacturing system, Nike, Nautilus, propylene, Federal Express, Club Med, and the compact disk.]

The authors, who were consultants with Arthur D. Little at the time, wanted to find out if these successes could help them develop a magic "how to" formula for others to follow. Strangely enough for consultants, they admit that there is no such universal formula. Instead, they offer us many highly valuable myths and instructive lessons.

Each of these fourteen fascinating stories is a case study that shows innovation at work. But through these stories we build the idea that a commercial breakthrough is less about the invention of the product itself and more about how market visionaries and savvy business people transform inventions into commercial breakthroughs. All major breakthroughs were indeed the results of great teamwork between the key techical, visionary, and business players. Seldom are these skills and interests present in a single individual.

The book is also an illustration that breakthroughs happened not because of what management does but in spite of it. It takes people of courage to fight the tape and it takes great companies to allow them to do it.

The book is out of print; so the only way to get iy is to buy a used one. I hope the publisher could bring a new edition because there is no other books that cover so much in a single volume.

Highly recommended.

This was an excellent book about innovations that are common today but were thought to be failures as originally conceived. The stories cover Post-It Notes, the JVC/Sony VHS vs. Beta battle, the Sony Walkman and others.

Don't do as I did and loan it out; you'll never get it back!

Both specialty collector libraries catering to neo-pro collectors and general-interest public libraries will find AVON COLLECTOR'S ENCYCLOPEDIA: AVON AND CALIFORNIA PERFUME COMPANY PRODUCTS 1886 TO PRESENT an invaluable acquisition, appearing in its 18th updated edition to provide the latest prices and details. Here are thousands of products, paired with the latest prices, black and white and color photos throughout, making for an invaluable at-a-glance reference.

Diane C. Donovan
California Bookwatch

I BOUGHT THIS BOOK HOPING TO IDENTIFY ALOT OF OLDER AVON I HAD FOUND..THE BOOK IS GREAT..GOOD DESCRIPTION OF OLDER AVON PRODUCTS AND EASY TO USE ..THANKS

An excellent book that documents, in a single source, a wide range of information pertaining to technological progress and precedences in building related data representations. The book is a great asset for teachers and researchers alike.

FROM Preface:

This is the first book dealing with the electronic representation of buildings for data exchange and collaboration, what are called building product models. Up to now, all the efforts in building modeling have been scattered in research journals and conference proceedings, or recorded in minutes of standards meetings, or made available as draft standards on the Internet. This book presents the history of building models as well as the concepts, technology, and methods now used to develop them. It reviews and critiques recent standards efforts, including those by ISO-STEP and the International Alliance for Interoperability. It lays out the unresolved research areas, laying the groundwork for the next generation of building models. It is an indispensable source for organizations anticipating developing electronic data exchange of building information in all forms, including the Web.

As a brand manager for many years for a high profile conssumer products brand, I am very careful where I get my knowledge updates from. Like everyone else, I have tried the 'trendy', mass gurus like Tom Peters that come and go, and dabble in brand issues, and have been disappointed. But, Stefan is, to borrow from Coke- "The Real Thing". Simply a great book from a very skilled and insightful Brand and Marketing Master. Real case studies blended with cutting-edge theory and ideation. A partner with the famed SXTC Global branding firm, I know this book comes from the many cases and applications he has worked on.

Overall- A MUST HAVE for the library of any brand manager, marketing professional, or agency strategist.

This is a brand and marketing strategy book I must highly reccommend- especially for professionals in the field (even with the odd spelling mistake). Really detailed, expert analysis and unique insight- the "real thing" in a world that is full of "pretend experts". This guy knows his stuff- big time. Many ideas are new and jump at the reader, and are backed up by real case study examples. This book makes any Marketer and Brander think a lot and opens some new ground- it is also one of the most thorough books on the subject I have read (every aspect of strategic Brand Building is covered and carefully "woven" into his argument). I use it as a professional's guide to look at when I'm stuck- a great strategist's reference and no doubt for me a book that has opened up new doors in strategic brand building and marketing thinking. Don't share with the competition!!!

This book was a great tool for inserting ethics into a business course at University. Excellent, up to date case studies that we can identify with. Two thumbs up!

This book was just what I needed. It helped me to pass the course I was taking and I received an A+. The book was a bit boring at times but all in all it had a lot of useful and great information!

A must have for all Designers interested in understanding how products are ultimately judged within their context-by thier effectiveness and usefulness.The six levels of Design Caplan outlines is a great measuring stick for all disciplines of Design and Engineering.

This outstanding book is said to be aimed at design students, professionals, or anyone else who could benefit from af uller appreciation of the design process. And yes, I have to agree, it is.

More important to me however is the presentation in this book of the essence of what design is all about. This is the kind of book that the financial people behind a new big hotel should read. It is the book that a product development engineer should read before he starts working with his industrial designer. This is the book that nearly any business manager from marketing, to engineering, to sales, should read.

The first time I travelled to Scandinavia I was struck with the simple elements of design that they do so much better than we do in this country. Simple things like the design of hotel doors, no more expensive than what we do here, just better.

And the sub-title, 'why there are no locks on the bathrobe doors in the Hotel Louis XIV' -that's a great story, it makes such eminent sense. A special problem, a great design, see page 179.

I think it was a great book of everyday devotionals that anyone could use!!

this book combinds two of my loves love of god and love of fishing so i love this book

These dazzling transfers are exciting and varied. You won't be able to contain your creative impulses when you look at them. These designs are the stuff of late night art projects. Mallory Pearce has given us a very fine collection.

The art is great and the transfers are of high quality. The transfers are all different sizes, from full page designs to small trim pieces. Several of the designs can be chained to create borders. Some are mirrored and others are matched multi-part designs. Excellent quality and great variety.