Products Books

I'm always looking for new ways to present my product or to serve my clients and I found this book had some great "angles" for me.

After reading Klett's book I realized he is one of the great redactor's in this office supply world. Love the way Terrill cuts the red tape and gets right to it.

IAM THE OFFICE MANAGER FOR A MEDICAL CLINIC THAT DOES PHYSICAL AND MASSAGE THERAPY, AND WE SELL TO CLIENTS, THIS HAS GOT TO BE THE BEST BOOK I HAVE EVER READ FOR A SMALL BUSINESS.

I found the book to be easy to read and grasp the componets of being successful in the business product world. It also had principles that I use in my own everyday selling in the employee benfits industry. It is a book that you can read a chapter a day in minutes and get motivated and enthused in that brief daily time.

Very informative - Highly motivating!! Apply these techniques for instant results! Superbly written! Hats off to Mr. Klett!

This is a great general resource for learning to use and program Director MX. I beleive the title is misleading, however, because it is not the only book you will ever need and because it is not just about using Director MX, it is about programming with Lingo as well.

Two things I like about this book are the coverage of Multiuser programming and networking. One thing I did not like that much was the slim coverage of 3D programming; nevertheless, for a general Director book, it is great and pretty easy to understand and follow.

The book covers all the software functions and almost all the lingo functions exists.
The code sources are good and clear, and the language the book written is clear to read and understand for none English native.

Thanks for this book!

I hope adobe will not kill director...

This is a great book on your way to understanding Director. Its a well designed and not too hard to follow book.

This is a great reference book - the author says it is not really meant to be read all the way through and it is described as not for beginners, but I think any Director user except perhaps the most advanced could benefit from this book either as a reference or complete read or both. I especially like all of the side notes scattered throughout the book, plus the troubleshooting and Did You Know? sections at the end of each chapter. His descriptions of some components of Lingo were the first I've read that I really understood. He also includes 7 bonus chapters and a Lingo reference on the CD! This book is packed with info, and even though it is now one version of Director behind the current one, I still recommend having it on your reference shelf. If you really use Director for either work or play, you won't regret it!

I really don't have to get into detail. This is the book you want to have when you need something to go back on and read. This is the 1st book that helped me the most i only used 4 books but this one was the one that made me go back and read up again and me as a person that hates to read, I learn a ton of stuff from this very book. I'm telling you right now no one here can tell you all the details this one book has but if you pick it up and read it you will see for your self that this book is worth more then it cost. He even has a mixure of games inside the cd its crazy. This book chills in my back pack when i need some lingo codes and which im back in director for the 3d field im just useing it to bring back the old codes which this book holds. All i can tell you is that this is a great book for director and perhaps one of the best i have encounter you won't regrate it trust me on that.

I am in a women's investment group and we used Ms. King's book as a textbook--it was VERY HELPFUL. I would recommend it highly. After working through the book, we invited her to speak to our investment group (she lives about 150 miles from us). She came and we learned even more through her lecture.
She will return and give us more information and even do a book signing.

This text is a Best Best for investment clubs and individuals who want a clear understanding of stock market investing. My investment group has read several other texts on investing but this one gets our vote as being the most user-friendly and informative of the bunch. We like it so much that it has become a regular part of our Club agenda.

I have read a good number of books on investing and Nancy King's book is one of the best. It is well laid out and easy to understand. It is for new individual investors as well as those of us who have been doing this for a little while. I found the information on how the New York Stock Exchange works very interesting. I never knew exactly what happens after I place a buy or sell order - the author explains the whole process. I am ordering a couple more of Nancy King's book to give as gifts to friends who are interested in investing.

Nancy King has done it. I have been looking for an investment book that I could understand and really get some information that I could use. This is the one!!! Now I can investment my money with confidence. Thanks Nancy!

A book which quickly became one of my all-time favorites is Stock Market Investing Made E-Z by Nancy B. King. I bought it last October just as I was, finally, determined to invest in the stock market. (I say "finally" because I graduated from high school 25 years ago.) The book presents all aspects of buying and selling stocks in easy-to-comprehend, bite-sized paragraphs. After reading it, I opened an account with an on-line brokerage and got started early this year..certainly a difficult time for the market, as we all know. But I applied what I had read and did my homework nightly by reading the business sections of a couple of newspapers and various financial websites, and the first-quarter's turbulence and my beginner's exhuberance notwithstanding, I am doing well in the market. And my 401-K is doing much better because I am managing it instead of merely contributing to it. Also, I have taught a couple of friends how to get into the stock market and manage their own retirement accounts. Certainly, this book has motivated me to invest more and consume less. Thanks, Nancy, your book has enriched my life.

Having a planner with space for lesson planning & grades is awesome! The built in grader for quick reference is handy, too. The pockets are a big bonus for all the many papers a teacher must carry around.

Wonderful concept. I love the fact that the grade book and the lesson planner are in the same book. My only complaint, and it's a small one, is that pockets are not sturdy. They always seem to break apart before the year is over. But, other than that, it's a great product.

I love this planner. It is all that the other reviewers said it was. It's very easy to use.

I LOVE, LOVE, LOVE this planner! It has nice space for writing lessons (blocks for making notations about the day like for meetings, etc.) room for 8 lessons a day, a chart for computing grades based on the # of items and # wrong, charts for states, presidents, and stuff like that, place to keep data about problem kids (like # of times you've called home and notes from those conversations), pockets in the front and back that i keep the school schedule and my advisor paperwork in. I have now used this for more than 4 years (sometimes the color of the cover changes) and it is reliable every time.

This lesson planner/record book is excellent for general ed and or special ed or single subject teachers...
great simple layout, student roster, seating charts, substitute info, class lists, tips for communicating w/parents, lesson planner, 4-yr calendar, year-at-a-glance, percent finder for grading, grade records, national standards,reference pages etc. etc. etc! 184 pgs, pocket in front and back cover, and pages for parent contact info, behavior/incident reporting/documenting. This is my 5th year with this book, I taught special ed. and now am a resource specialist with many different groupings and subjects. places for daily notes, attendance you name it. And no silly icons, or distracting information!

I found this book to be very user friendly. I am the ED of an arts organization looking for help with branding and while I am constantly marketing our product, I am not schooled in marketing. I followed the guidelines and framework set out in United We Brand to lead a successful retreat with our Board. The concepts are clearly laid out with excellent examples. Highly recommended.

This book is definitely a useful tool for a business owner. It's got all of the information you'll need to set the direction and focus of your company. I, however, do not own a company. This book has been highly recommended by people, and rightfully so, but it's not really a book that everyone interested in marketing/branding/advertising can really sink their teeth into. I will fully agree that this is a fantastic tool for those who need it, but it's not the casual business book I was expecting just to further my knowledge of the subject. Not "beach reading" by any means. In short, it's a great book, but it's written for a very specific audience.

Defining the brand is often a company's hardest task in marketing anything from computers to social services. Mike Moser presents an easy-to-read, easy-to-follow guide to developing and defining a powerful brand in today's marketplace. This book is essential for any businessperson who is either trying to understand the complexity/process of branding or attempting to assist in developing a company or individual brand.

Smart, relevant and witty.
And written for just about everyone at every level
of the communications business. Whether you're a Jr.
Copywriter, or a C.E.O. Moser gets to the heart
(and soul) of turning any business into a household word.
Finally, someone has written about the most difficult
task in advertising and made it incredibly clear, and
even more startling, incredibly easy.
The first textbook on branding that doesn't read
like a textbook.
And to think it was written by an Art Director.
Amen.

Several hundred books on marketing and branding have been published since Ted Levitt's seminal article ""Marketing Myopia" appeared in the Harvard Business Review (September 1, 1975). He later wrote The Marketing Imagination (1986) which remains "must reading" for anyone directly or indirectly involved with marketing. There are several excellent recently published books on brand management and this is certainly one of the best. As its subtitle correctly indicates, Moser explains "how to create a cohesive brand that's seen, heard, and remembered." In the proverbial nutshell, that has become one of brand managers' primary objectives: To create a multi-sensory experience for the consumer which increases, enhances, and sustains the appeal of the given brand. Moser draws upon more than 25 years of experience in the agency world, having worked closely with a number of major corporations (e.g. Kia Motors, Cisco Systems, and Dell) to formulate a "brand road map" based on a template which, until now, has been inaccessible to most organizations. What he offers in this book is a step-by-step process by which to create cohesive brand strategies.

As Moser explains with meticulous care, citing examples along the way, there are four components of a brand: Core values (the foundation of any organization), brand message (the overall key message which must be communicated effectively), brand personality (the overall tone and attitude with which to deliver the brand message), and finally, brand icons (executional tools which help to deliver the brand message...all of the various elements that make all of an organization's marketing materials uniquely its own). These four components provide the foundation of a "brand road map" which, like all other roadways, requires conscientious maintenance to ensure expeditious delivery of the brand message to its destination.

Moser leaves no doubt whatsoever that this process is very difficult, requires an abundance of time and energy, and is subject to all manner of perils such as internal resistance which Jim O'Toole characterizes as "the ideology of comfort and the tyranny of custom." Why bother? "Capturing the essence of your brand [whatever or whoever it may be] and putting it into a form that's clear and concise will help ensure that your brand has the tools necessary to be seen heard, and remembered in the marketplace for years to come." Presumably Moser agrees with this follow-up thought which I now share: Even if Levitt and Moser personally worked closely with you and your associates on the formulation of a "road map" for your organization, it will be essentially worthless unless and until your brand (be it a product or service or both) is of the highest possible quality.

Readers of this brilliant book will be pleased and relieved that Moser's approach is eminently practical. His text is mercifully free of jargon. He seems determined to help any and all who would otherwise not have access to a step-by-step process which has been used for years by large corporations, branding experts, and brand consultancies as well as by multinational corporate identity firms and advertising agencies. Understanding this process will help those who read his book to achieve some of the same brand insights, brand focus, and brand consistency now delivered by various proprietary formulas.

If you're on the fence and/or leaning toward accepting Christ-Like living as your life's guide, this will probably help you.
Not so much 'something new' , but a definate support vessel.

Peace & Love to all!

For Christians who desire to make Christ first, this book is an oustanding tool.

After reading First Things First by Covey, for me and perhaps other Christians this is a great next step in the journey of prioritizing and surrendering each day to His purpose and His glory.

Even if you feel you have lost that burning desire, Patrick Morley's humble approach can rekindle the freshness of Christ.

Reading this book without a highlighter is like picking strawberries without a bucket. "We seek the God we want instead of the God who is", writes Morley. All too often, our "American Gospel has evloved into a gospel of addition without subtraction. It is the belief that we can add Christ to our lives without subtracting sin". Morley's beginning with this approach leads the reader into an assortment of convictions that furrow the brow with, "Wow! That's the way I feel, too." This book should be required reading for all Sunday School teachers and Pastors. The writer's insightful brevity provides exciting illustrations and supportive connections to Scripture's truths.

I picked up this treasure for a quarter at a garage sale! It was brand new & I'm sure the owner had never read it, or they would have kept it. I wanted to see if others felt the same as I do about it, so I logged on here to read the reviews. It is so relevant to everyday living, so refeshing, so easy to read, so real, etc, etc. I will be recommending it everyone I know!

Reading this book literally puts you right in the face with the details of our life that are either hidden or ignored. It takes courage and longing to want to make a difference in life to go beyond the title of each chapter. However, once past that, you will find a life changing process taking place within.

A devotional book that bares our life and demands an honest response from us before the Throne of Grace.

Our daughter loves this book, after buying "Whose Knees Are These" she kept asking for its companion. We were not disappointed, its a frequent selection at nap and bedtime.

This book is great for cuddling and playing with your baby. It encourages you to touch and tickle their feet. It also encourages you to ask your baby questions and wait for an answer, even if it is just a coo. I absolutely love the style as it leads to wonderful interaction between parent and baby.

I purchased this book along with "Whose Knees are These?" for my twin boy and girl. They love these books. I think that they are excellent African-American books. Provide very positive images.

This book, along with its "brother" book "Whose Knees are These" have become our favorite gifts for children in our lives. The books are fun, original, and fast page-turners. My daughter loves to do the "This little piggie" game as we read it. We also appreciate the multi-ethnic illustrations. We think that it is great for all kinds of children to have books featuring all kinds of children!

WHOSE TOSE ARE THOSE is Jabari Asim's second board book for babies and toddlers in which the focus is on body parts. The text is playful and engaging and appeals to a child's excitement about themselves. The illustrations are the perfect complement and are bright and colorful, making them easily relatable to the words on the pages. Little girls, especially, will love the book as it clearly represents several of ther aspects, such as "the girl with the sparkling eyes and that cute button nose."

WHOSE TOES ARE THOSE is a perfect book to assist in teaching body parts and the beauty of even the simplest of things; in this case, toes. It fosters awareness of self-esteem and depictions of themselves in which children of color can recognize. From the rhyming text to the introduction of counting, this adorable book will become a favorite for children and parents alike.

Reviewed by Tee C. Royal
of The RAWSISTAZ Reviewers

Well, okay, maybe you would place in on the coffee table if your book shelves aren't high enough, but this is a practical book. "American Art Tile" covers the period from 1876-1941. Why does it stop in 1941? Because sadly, many tile making firms shut down for WWII and never reopened.

The book shows photographs of hundreds of tiles made by more than 100 American firms (probably every one Mr. Karlson could identify). Included are the Dedham Pottery in Dedham Massachusetts with it's famous blue and white scenes of rabbits running around the edge of the tile; the Moravian Pottery and Tile Works in Doylestown, Pennsylvania with it's fantastic Eastern European images; The Weller Pottery in Zanesville Ohio with it's "Sicardo" works; Rookwood Pottery in Cincinnati, Ohio which produced the matte glazed architectural tile used in the New York Subway system such as Fulton's Steamboat at the Fulton Street Station; and the wonderful Pewabic Pottery in Detroit Michigan from the Chippawa word for copper colored clay.

These tiles are not all individually labled, so if you're trying to identify a particular item, the book will provide only limited information. On the other hand, it will probably help you determine the origin of the manufacturing company, if not the name of the specific design. According to Karlson, many of the companies are out of business, so this may be as good as it gets since catalogues are impossible to obtain.

Mr. Karlson includes many photographs of individual tiles, but few are show 'in situ' so the pages can become overwhelming in their detail. However, the book is probably destined to be something antique tile dealers keep in their reference desk. If you're a serious tile collector or fancier, you will probably find the book worth the cost.

This is a must for anyone interested in the history of tiles and tile makers.

The book gives a history of every tile making outfit in America from 1876-1941, and shows as many color samples of the tiles they produced as the author seems to have gotten his hands on, many from his own collection. It was sobering to notice, when reading about all the tile companies, how many went under during the depression or just afterwards. This country lost a wonderful heritage, as many never came back after the depression lifted. Too bad, really. There are currently some companies making copies or remakes of some designs (what with the renewed interest in all things Arts and Crafts). Maybe this book and the Neo Arts and Crafts movement will spark some new American tile making shops? I hope so.

The book is beautifully laid out and would be a nice coffee table addition for those who are not tile collectors, but who just enjoy looking at tiles.

Superb photos and beautifully written and researched text make this a must for any serious collector of American Art Tiles! Karlson pushes the information envelope with regard to many American tile artisans. For example, he includes a photograph of perhaps the only known example of a glazed Matt Morgan art tile. If you are a serious Art Tile collector this book should be in your library!

This bountiful volume conatains gorgeous photos and detailed information on tile manufacturers from the turn of the century to WWII. Some famous ones, and a lot of obscure ones that I was thrilled to learn about. Besides being pleasing to the eye, it really did broaden my understanding of the different tile manufacturers and the influences that shaped the work and heritage. I rarely spend this much on a book, but I found it to be well worth the money.

For the pragmatic who truly needs to see "slide-show" type arrangements of tiles and short descriptions of tile makers and their beginnings...this is for you! Practical and absolutely beautiful.

Most marketing books discuss how marketers should relate to their customers. Some use a formal, objective approach to penetrate the wall that separates the service or product provider from the consumer. This book promotes a very different, softer "anthro-journalistic" tactic: learning consumers' desires by hearing their stories and reflecting those wishes in the product's design. This leads to giving the product its own stories to "tell" potential customers, in a mutual social network based on shared meaning. The idea borrows the power of the oral tradition from anthropology and applies it to word-of-mouth product promotion. Author John Winsor stresses listening and storytelling as ways for trained marketers to understand customers and sell to them. Although his treatise dips occasionally into slightly airy New Age sensibilities, Winsor's information on the flaws of focus groups and the importance of heartfelt, meaningful customer feedback tells a story of its own. Of course, applying a cultural anthropologist's perspective to marketing will work better for some businesses than others. We think this book will intrigue and possibly challenge marketers who want to break out of branding buzz and explore new ideas.

As a brand management and marketing consultant, I try to read as many of the newly published marketing books as possible. Most of them rehash old material, are not very useful and are quite uninspiring. Not so with John Winsor's "Beyond the Brand." It is well written and easy to read with many useful examples and case studies. But, more importantly, it focuses on what really matters in developing compelling brands -- authenticity, customer intimacy, standing for something, listening, crafting your story, using your intuition, etc. And his "Bottom Up" strategy model uniquely organizes these concepts in a simple to understand fashion. It is clear that John Winsor knows of what he writes. If you want to gain a fresh perspective on brand building, buy John's book. I highly recommend it.

Everyone knows that word of mouth is the most persuasive selling asset a product can have. But how many marketers are aware of how word of mouth is generated and sustained? What makes it effective and how can you find out what will work for your product?

Windsor details a research methodology, "anthro-journalism" designed to elicit stories from customers about where they find value in your products. Such research can be used to fuel innovation as well as sales. What is important here is to find common ground with your customers on their own turf. The value of this approach is that often, your customers are more savvy about your products than your marketing staff. Capturing that value from customers, however, is not as easy as sending out a survey.

Storytelling is a powerful and evocative tool for marketers. But like journalists, if marketers want to get the best stories, they'll need to go to the customer. Even a focus group is too artificial an environment and too removed from the lived reality in which your customers use your products. You need to know, not just how your customers behave, but to understand why they behave as they do. To this end, you'll need to get as close to the context in which they use your products as possible.

Beyond the Brand is a fascinating read, with an equally fascinating methodology.

Some of the ideas in this book are not new, but they are still largely unpracticed. This book is a must-read, and , more importantly a "must-do" if you take your job as a marketer seriously. The concept of "listening" to your customer is taken to a higher level through the concept of finding "key voices". This isn't easy, but is worthwhile- critical even. Read this book; your company and career will both benefit.

Smart and accessible, Beyond the Brand is the definitive text on reaching consumers in today's hyper-competitive and brand-inundated marketplace. Marketing guru and founder of Radar Communications, John Winsor guides the reader through an evolutionary field trip from a time when brands acted as cultural creators (the Volkswagon Beetle) through a time when they attempted to align with cultural epicenters in effort to be seen as credible and authentic. He emphasizes the need in today's world for companies to really listen to consumers - engaging in a journey of learning, rather than a mission to find "right" answers.

Using anecdotes about some of the best consumer brands out there, like Nike, Oakley and Burton Snowboards, Winsor proclaims that the only way to stand out in today's marketplace is for a company to find inspiration and hone its intuition, by finding key voices and truly listening to those voices tell their stories. If I had to choose one book to help me connect with customers, this would be it. Beyond the Brand will become one of those rare, classic points of reference.

I'm half way through the book at this point and find it to be very useful as a marketing tool. I teach at the college level and have my own marketing services company (SkyLimit Marketing, Lebanon, Pa). I am a firm believer in the integrated marketing approach to the whole marketing process for my clients. Everything begins with customer needs and works out from there.
The input found in Brand Aid is consistent with this approach and sheds light on the value and power of "the brand". The book is structured in a practical and useful way for any marketer or teacher of the subject. Good work! Jack Cantwell

Our company does web design, graphic design, corporate communication. I like this book that is not only an easy reference guide, but also a comprehensive approach to branding. The book can stand alone as a Brand teach-in, and require no prior knowledge about branding. The book is also relatively complete and can be used as taxt book or self-learning Branding book. This book is good.

Of all the books I've read on marketing and branding, this one is the shining star! I'll also go out on a limb and assert that it's one of the best books I've seen published by AMACOM. With those superlatives in place, let's look at the book.

The challenge of market positioning, business-to-consumer and business-to-business, has intensified. Buyers' minds have become crowded-no, cluttered-with a bombardment of messages urging them to select one product or service over another. Organizations that desire to positively influence people about their offerings must be concerned about brand. And "organizations" encompasses more than just manufacturers, retailers, and other for-profits. Not-for-profits, schools, civic groups, causes, and even individuals need to pay more attention to developing, enhancing, and defending their brands.

This high-content book is written for beginners as well as those who think they know at least something about what they're doing. In chapter after chapter, "Brand Aid" delivers critical knowledge that is both educational and though-provoking. The chapters conclude with sets of questions to help readers measure just how well they're doing...and what needs to be done. No matter how good you think you are, you will find reinforcement and unsettling feelings for work to be done in each of these check-off lists. "Did You Know" inset boxes throughout the book provide interesting facts, case studies, and other material to effectively supplement the primary text. The three appendices deliver even more knowledge...and challenging questions.

As I read this book, I felt like I was taking a college course-maybe a graduate course-in branding. I found myself wanting to talk with the professor to explore even further than the depth I was experiencing. The style of the book is quite engaging and will certainly hold the interest of people in the field. I'd recommend it as well for business owners and executives who may not be directly involved with branding; indirectly, you are a part of the process, and gleaning the messages and insights in this book will enable you to serve as a much more effective leader.

The comprehensive index and the book's website make "Brand Aid" even more useful. A glimpse of the cover and acknowledgement of what comes immediately to mind will stimulate your thinking, then turning the pages will start you on an exciting adventure. You'll be motivated to take action from practically every chapter, so get ready for an application-oriented reading experience. Great as a read-through and as a reference book.

Most helpful marketing book I ever read. It had information I never knew I needed in a brief,descriptive format that I put to use while finishing the book. The reference materials were also very helpful.

"Brand Aid" is the most comprehensive of all the materials that I've read on brand management. It is packed with resources to gain understanding in what branding is and how it can be implemented to benefit an organization. The case studies are engaging and relatable, and the checklists are thought provoking. The succinct content in each chapter makes this book an invaluable reference tool.

Even the most basic branding concepts in the early chapters were insightful and deepened my belief in the importance of building strong relationships with customers and employees.

My organization began a branding initiative earlier this year. I now wish I had read "Brand Aid" before we started. This book should become required reading for all business leaders responsible for driving the growth of their organizations.

Thomas J. Miller
Product Marketing, Director
Newport Corporation, Inc.