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Used price: $8.55

GoodReview Date: 2008-09-01
what to expectReview Date: 2008-05-31
grandchild is Autistic, and the pictures were very detailed... From arriving at airport, to waiting in line to check luggage, to boarding the airplane, flight preparation...... An awesome book for visual learners, with simple language, so they can process ahead of time what to expect.
Great book for little first time flyers!!Review Date: 2008-04-03
Toddler son loves this book!Review Date: 2008-02-19
We love this book!Review Date: 2008-01-16
Now that we are settled abroad, we just went on a short flight and brought the book with us to the airport-- they could not believe they were actually in the airport while looking at the pictures in the book of the check in counter, security line, and waiting area-- it was great!
Used price: $3.49

Very Sweet BookReview Date: 2008-05-15
cute bookReview Date: 2008-04-22
Darling bookReview Date: 2007-05-13
HeartwarmingReview Date: 2006-06-05
Love the picturesReview Date: 2006-03-28
Collectible price: $85.00

good stuffReview Date: 2008-03-17
Loved this yearbook!Review Date: 2004-06-30
From one who's been thereReview Date: 2006-07-12
Shear (sic) GeniusReview Date: 2002-12-20
Best Book EverReview Date: 2006-02-09

Used price: $3.69
Collectible price: $39.95

a very useful and interesting business history bookReview Date: 2003-04-06
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.
So much for the good stuff, I did find the tone of the descriptions
of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the
wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his
mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their
determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before
he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the
more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed
and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty
in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There
are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder
the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases
we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th
Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry
Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This
kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now
solidified into great theory, but surely this point could be illustrated with more deftness.
This apart, a very useful
and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning
and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this
book, check out books by Arthur Chandler and John Drewer.
One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?
Overview of successful entrepreneurial approaches to brandsReview Date: 2003-02-13
To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.
I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.
One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.
everything you wanted to know about branding . . . and moreReview Date: 2001-11-25
an excellent reference and clearly meticulously researched
Learning from Branding HistoryReview Date: 2005-04-01
Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.
Koehn divides the book into two giant sections, The Past and The Present.
In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.
Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.
You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.
In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.
The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.
Brands Old: Inspiration for Brands Yet to BeReview Date: 2002-11-26
Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."
In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."
It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.
Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.


the best books ever!Review Date: 2004-02-21
THe best bookReview Date: 2003-04-09
*shocked*Review Date: 2003-01-13
broken sky 5Review Date: 2002-08-01
this one doesn't dissapointReview Date: 2002-08-01


My Copy is So Worn out I Just Bought Another!Review Date: 2008-04-23
Make a sequel!Review Date: 2006-07-26
a truly fun and moving bookReview Date: 2006-04-11
Really Awesome BookReview Date: 2003-05-15
fascinatingReview Date: 2005-01-11

Used price: $14.92

One of the best "Qwill & Cats" adventuresReview Date: 2008-10-04
I like QwillReview Date: 2007-11-02
Qwill (as his friends call him) decides on a whim to spend three months in Spudsboro, a small town in the Potato Mountains. It was recommended highly by some friends who camped there recently. Finding a house to rent is always difficult with two Siamese cats as roommates. The only thing he can find is a huge house on the very top of Big Potato Mountain. It was originally built as an exclusive lodge for well-to-do tourists. More recently it was the home of the area's most influential businessman--owner of the local newspaper. It didn't take long for Qwill to discover the house he rented had been the scene of a ghastly murder a year earlier.
I do admire Jim Qwilleran's ability to converse with everyone he meets. He is well practiced, of course, since he made his living for years as an investigative reporter for various newspapers. He knows just how to steer the conversation and just the right questions to ask. He makes people so comfortable that they usually tell him anything he wants to know. Of course, he has an uncanny ability to read people and know when he is being lied to. Within two days of arriving in town, he is sure that the wrong man is in prison for the murder.
The author does an amazing job of making us empathize with Qwill's frustration with the situation he has gotten himself into. He came to the mountains for solitude and a time of reflection. He had no desire to get mixed up in the politics of the region--environmentalists vs. developers. He really had no desire to get mixed up in the mystery surrounding the murder. But...being a reporter for so many years (and truly caring about the innocent man in prison), he just could not resist finding the truth. It doesn't take long. Qwill has learned to trust his instincts--and the instincts of his cat Koko. Together they follow the clues and confront the real murder.
I highly recommend that you get acquainted with Jim Qwilleran through the "Cat Who..." mystery series. You will like him.
The Cat Who Moved A MountainReview Date: 2005-08-30
Qwill's Mountain AdventureReview Date: 2008-07-31
Qwill has lived in Pickax County the required five years to make his inheritance official. He doesn't know what to do next. Does he want to move? Does he want to take a job or start a business? He knows he has a lot of thinking to do so he decides to take a journey. He decides he wants to spend the summer on top of a mountain. So he and the cats rent a mountain house for three months.
While on the mountain he learns of a murder exactly one year before. He and Koko solve the murder and make new friends along the way.
I loved this book! You will too!
The Cat Who Moved a MountainReview Date: 2006-07-07


Koko Delivers the MailReview Date: 2008-07-19
As it turns out the bike wreck that landed him in the hospial was no accident. His investigation (led by Koko) of a former housekeeper of the mansion, who vanished mysteriously five years before, leads to much mystery and intrigue.
I loved this edition of "The Cat Who..." books, especially where Koko played piano. A piano playing cat is a rare find. This book will not disappoint you.
My Favorite Cozy Mystery Series!Review Date: 2006-08-09
As the book begins, Qwill is lying in a hospital bed, suffering from amnesia caused by a bicycle accident. His old friend, Arch Riker, flies into town to assist Qwill in regaining his memory, and succeeds in bringing Qwill out of his fog. While beginning to heal, Qwill starts to have vivid dreams of the moments leading up to the mishap, and eventually remembers that it was no accident...a truck had purposefully run him off the road! While trying to piece together who may have meant to harm him, Qwill begins some renovations to his new home. During his explorations of the mansion, Qwill stumbles across the room of a former employee, Daisy. Her room was completely painted with a graffiti style mural of daisies, and it arouses Qwill's keen curiosity. He begins to ask questions about the former employee of Fanny, and finds that Daisy disappeared rather abruptly. And when everyone that Qwilleran speaks to about her begins to have "accidents", he becomes suspicious that someone will kill to keep Daisy hidden forever.
This is my favorite cozy mystery series! I had read all of the books in the past, and wanted to read them again for a second time. This time around, I have chosen to listen to them on CD, as I love the voice of George Guidall. I am happily rediscovering how Qwill became a resident of Moose County, and how many of the series regulars join him from "down below". In this installment, Qwill hires Iris Cobb as his house manager. She cooks for him (and the cats), and is in charge of cataloging all of the antiques in the old mansion. For those that have not read the series, I do recommend reading the first several first. Many others can be intermixed, but this book offers good insight as to how Qwill became associated with Moose County. This is a great series by my favorite author!
The first book in the series is called "The Cat who Could Read Backwards". Enjoy!
The Cats, The Mailbox, and the Missing MaidReview Date: 2005-10-12
Qwill has just moved into the Klingenshoen mansion with his two Siamese cats - Yum Yum the delectable and arch-detective Koko. Koko, through various manipulations of his owner's behavior, manages to arouse Qwill's curiosity about the disappearance of a housemaid a few years previously. In the process of investigating, the newspaperman introduces us to many of Pickaxes residents for the very first time. When he isn't being his by trucks, that is. It is interesting in retrospect to meet these characters again, who often started out one way and then became something else as Braun added layer after layer to her confection of characters and mysteries (and cats).
I can only read so many of these in rapid succession before I have to stop. Lilian Braun has a tendency to let her characters run in a groove with very little development over a number of volumes. She makes up for this by using Qwilleran to create witty dialogue, but there are only so many Pickaxe witticisms that one can read before feeling a desire for something with a bit more meat to it. This volume is a change of pace (if you've been reading in sequence). There's a bit less sarcasm and a bit more story and that makes this one of the best of her early books.
Don't look for a complicated mystery here. Braun's villains tend to be obvious, and more often than not the means are just as visible. You read these tales for lightweight enjoyment and the zany characters that chitchat their way through the pages. And, of course, you read them because you can't resist Qwill's owners, the Siamese masterminds.
Pretty Good ListeningReview Date: 2005-10-08
Anyway, I will probably buy more "Cat Who" books on tape. I don't anticipate L.A. traffic to be letting up anytime soon. And for some strange reason, listening to it in the car makes me feel like my own cat is in there with me. I say if you live in a city with heavy traffic... buy the tapes!
My Favorite Cozy Mystery Series!Review Date: 2006-08-09
As the book begins, Qwill is lying in a hospital bed, suffering from amnesia caused by a bicycle accident. His old friend, Arch Riker, flies into town to assist Qwill in regaining his memory, and succeeds in bringing Qwill out of his fog. While beginning to heal, Qwill starts to have vivid dreams of the moments leading up to the mishap, and eventually remembers that it was no accident...a truck had purposefully run him off the road! While trying to piece together who may have meant to harm him, Qwill begins some renovations to his new home. During his explorations of the mansion, Qwill stumbles across the room of a former employee, Daisy. Her room was completely painted with a graffiti style mural of daisies, and it arouses Qwill's keen curiosity. He begins to ask questions about the former employee of Fanny, and finds that Daisy disappeared rather abruptly. And when everyone that Qwilleran speaks to about her begins to have "accidents", he becomes suspicious that someone will kill to keep Daisy hidden forever.
This is my favorite cozy mystery series! I had read all of the books in the past, and wanted to read them again for a second time. This time around, I have chosen to listen to them on CD, as I love the voice of George Guidall. I am happily rediscovering how Qwill became a resident of Moose County, and how many of the series regulars join him from "down below". In this installment, Qwill hires Iris Cobb as his house manager. She cooks for him (and the cats), and is in charge of cataloging all of the antiques in the old mansion. For those that have not read the series, I do recommend reading the first several first. Many others can be intermixed, but this book offers good insight as to how Qwill became associated with Moose County. This is a great series by my favorite author!
The first book in the series is called "The Cat who Could Read Backwards". Enjoy!

Used price: $6.99

Delightfully horribleReview Date: 2008-09-27
And, oddly enough, very personal and psychological.
Our little group of questers find themselves torn between two cities: one guarded by a terrifying monster and another that lives in freakish perfection and a fear of all things small and furry.
It's a clever and creepy insight into how people can be locked into strange views of the world and a great addition to this series.
RATS!Review Date: 2008-04-29
Happy reading!
(is a kids book)
Deltora Quest : By Emily RoddaReview Date: 2005-04-20
A continuation to the evil city...................Review Date: 2005-07-09
The City of freaky RatsReview Date: 2005-02-05

See how Romans built an Empire....Review Date: 2008-08-03
A great introductory book in Roman city stucture.Review Date: 2008-05-26
I really enjoyed this book, the only setback I have with it is that it is maybe too good at summarizing it's subject. It is a brief read, more belonging to the non-fiction section of a 'Young Adults' library than a history loving 'Adult'. It is a little...sanitized in Roman Rule, and skirts around the visciousness of Italy. One would be inclined to believe the Romans were peaceful while reading this, and forget that they were a civilization bent on subjugaition of foreign lands, and brutal in justice for all citizens. That is the only reason I hold back 1 star; there is much more that could be told, and considering the excellent detail the rest of the book gives, it could have abbreviated LESS in it's timeline, and the reader would have been much more in debt to the author for having done so. I want MORE!
A very good source of Roman city information. Well recommended.
Another great David Macaulay bookReview Date: 2007-06-05
How Romans BuiltReview Date: 2007-05-01
Roman Architecture Explained: Fascinating!Review Date: 2007-05-31
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