Products Books

Well, okay, maybe you would place in on the coffee table if your book shelves aren't high enough, but this is a practical book. "American Art Tile" covers the period from 1876-1941. Why does it stop in 1941? Because sadly, many tile making firms shut down for WWII and never reopened.

The book shows photographs of hundreds of tiles made by more than 100 American firms (probably every one Mr. Karlson could identify). Included are the Dedham Pottery in Dedham Massachusetts with it's famous blue and white scenes of rabbits running around the edge of the tile; the Moravian Pottery and Tile Works in Doylestown, Pennsylvania with it's fantastic Eastern European images; The Weller Pottery in Zanesville Ohio with it's "Sicardo" works; Rookwood Pottery in Cincinnati, Ohio which produced the matte glazed architectural tile used in the New York Subway system such as Fulton's Steamboat at the Fulton Street Station; and the wonderful Pewabic Pottery in Detroit Michigan from the Chippawa word for copper colored clay.

These tiles are not all individually labled, so if you're trying to identify a particular item, the book will provide only limited information. On the other hand, it will probably help you determine the origin of the manufacturing company, if not the name of the specific design. According to Karlson, many of the companies are out of business, so this may be as good as it gets since catalogues are impossible to obtain.

Mr. Karlson includes many photographs of individual tiles, but few are show 'in situ' so the pages can become overwhelming in their detail. However, the book is probably destined to be something antique tile dealers keep in their reference desk. If you're a serious tile collector or fancier, you will probably find the book worth the cost.

This is a must for anyone interested in the history of tiles and tile makers.

The book gives a history of every tile making outfit in America from 1876-1941, and shows as many color samples of the tiles they produced as the author seems to have gotten his hands on, many from his own collection. It was sobering to notice, when reading about all the tile companies, how many went under during the depression or just afterwards. This country lost a wonderful heritage, as many never came back after the depression lifted. Too bad, really. There are currently some companies making copies or remakes of some designs (what with the renewed interest in all things Arts and Crafts). Maybe this book and the Neo Arts and Crafts movement will spark some new American tile making shops? I hope so.

The book is beautifully laid out and would be a nice coffee table addition for those who are not tile collectors, but who just enjoy looking at tiles.

Superb photos and beautifully written and researched text make this a must for any serious collector of American Art Tiles! Karlson pushes the information envelope with regard to many American tile artisans. For example, he includes a photograph of perhaps the only known example of a glazed Matt Morgan art tile. If you are a serious Art Tile collector this book should be in your library!

This bountiful volume conatains gorgeous photos and detailed information on tile manufacturers from the turn of the century to WWII. Some famous ones, and a lot of obscure ones that I was thrilled to learn about. Besides being pleasing to the eye, it really did broaden my understanding of the different tile manufacturers and the influences that shaped the work and heritage. I rarely spend this much on a book, but I found it to be well worth the money.

For the pragmatic who truly needs to see "slide-show" type arrangements of tiles and short descriptions of tile makers and their beginnings...this is for you! Practical and absolutely beautiful.

I have owned this series for many years, there are three altogether. You get a good basic understanding of how astrology works with this series. I would recommend them to anyone just beginning to learn and as a reference for a professional as well. They are true to form.

Frances Sakoian's The Astrology of Human Relationships is a must have for any Astrologer. She goes through all the planet/sign combinations with their aspects in the book, describing indepth, the good and the bad of compatibility between two charts. Of course you must have a basic understanding of the signs, planets and what conjunctions, trines, squares, etc., are. It puts a new spin on what "A's Mercury conjunct B's Uranus" means as well as well as what "A's Venus in B's fourth house" means. I would recommend this book to anyone studying Astrology. It is definitely a book for my library.

a must have for everyone tries to learn astrology. Easy to read/use

A comparison of the horoscopes of two people can yield much useful information about whether they will be attracted to each other and, if a relationship occurs, what the nature of that relationship is likely to be. This book is an excellent introduction to how to make such horoscope comparisons and contains the detailed information required for doing so. Incidentally, although horoscope comparisons are often done to see the potential for a successful romantic relationship or marriage, such comparisons are equally valid for any two people including siblings, coworkers, etc.

I bought this excellent reference book years ago and use it on a regular basis. Brief but well written descriptions of how planets in one persons chart affect the others persons life. Example: A's Sun in B's 4 house, as well as inter-planetary aspects. I'd quickly get another copy of this book if I lost mine. My library would not be complete without it.

Most marketing books discuss how marketers should relate to their customers. Some use a formal, objective approach to penetrate the wall that separates the service or product provider from the consumer. This book promotes a very different, softer "anthro-journalistic" tactic: learning consumers' desires by hearing their stories and reflecting those wishes in the product's design. This leads to giving the product its own stories to "tell" potential customers, in a mutual social network based on shared meaning. The idea borrows the power of the oral tradition from anthropology and applies it to word-of-mouth product promotion. Author John Winsor stresses listening and storytelling as ways for trained marketers to understand customers and sell to them. Although his treatise dips occasionally into slightly airy New Age sensibilities, Winsor's information on the flaws of focus groups and the importance of heartfelt, meaningful customer feedback tells a story of its own. Of course, applying a cultural anthropologist's perspective to marketing will work better for some businesses than others. We think this book will intrigue and possibly challenge marketers who want to break out of branding buzz and explore new ideas.

As a brand management and marketing consultant, I try to read as many of the newly published marketing books as possible. Most of them rehash old material, are not very useful and are quite uninspiring. Not so with John Winsor's "Beyond the Brand." It is well written and easy to read with many useful examples and case studies. But, more importantly, it focuses on what really matters in developing compelling brands -- authenticity, customer intimacy, standing for something, listening, crafting your story, using your intuition, etc. And his "Bottom Up" strategy model uniquely organizes these concepts in a simple to understand fashion. It is clear that John Winsor knows of what he writes. If you want to gain a fresh perspective on brand building, buy John's book. I highly recommend it.

Everyone knows that word of mouth is the most persuasive selling asset a product can have. But how many marketers are aware of how word of mouth is generated and sustained? What makes it effective and how can you find out what will work for your product?

Windsor details a research methodology, "anthro-journalism" designed to elicit stories from customers about where they find value in your products. Such research can be used to fuel innovation as well as sales. What is important here is to find common ground with your customers on their own turf. The value of this approach is that often, your customers are more savvy about your products than your marketing staff. Capturing that value from customers, however, is not as easy as sending out a survey.

Storytelling is a powerful and evocative tool for marketers. But like journalists, if marketers want to get the best stories, they'll need to go to the customer. Even a focus group is too artificial an environment and too removed from the lived reality in which your customers use your products. You need to know, not just how your customers behave, but to understand why they behave as they do. To this end, you'll need to get as close to the context in which they use your products as possible.

Beyond the Brand is a fascinating read, with an equally fascinating methodology.

Some of the ideas in this book are not new, but they are still largely unpracticed. This book is a must-read, and , more importantly a "must-do" if you take your job as a marketer seriously. The concept of "listening" to your customer is taken to a higher level through the concept of finding "key voices". This isn't easy, but is worthwhile- critical even. Read this book; your company and career will both benefit.

Smart and accessible, Beyond the Brand is the definitive text on reaching consumers in today's hyper-competitive and brand-inundated marketplace. Marketing guru and founder of Radar Communications, John Winsor guides the reader through an evolutionary field trip from a time when brands acted as cultural creators (the Volkswagon Beetle) through a time when they attempted to align with cultural epicenters in effort to be seen as credible and authentic. He emphasizes the need in today's world for companies to really listen to consumers - engaging in a journey of learning, rather than a mission to find "right" answers.

Using anecdotes about some of the best consumer brands out there, like Nike, Oakley and Burton Snowboards, Winsor proclaims that the only way to stand out in today's marketplace is for a company to find inspiration and hone its intuition, by finding key voices and truly listening to those voices tell their stories. If I had to choose one book to help me connect with customers, this would be it. Beyond the Brand will become one of those rare, classic points of reference.

A thorough, insightful and well-written book by an advertising veteran who brings fresh thinking on brands. Brands take on meaning in people's minds, and in our socio-cultural environment. As the author demonstrates, in the post-modern world it is people who confer values on brands rather than the other way round.
The book is very well structured. It begins with the individual - the individual's needs, emotions, values, yearnings. Next it considers how people perceive the world around them. It then considers how we find meaning in things - objects, be they consumer objects or the ordinary, personal objects that we accumulate. All this is an essential backdrop for understanding how brands assume and provide meaning, which forms the basis of the remaining chapters.
An excellent book.

Whether you work with brands, study them, or are just interested in what constitutes a brand, this book is a must read. It is very well structured, and the earlier chapters, on Human Motivation, Perception and the Meaning of Things, are fascinating as a backdrop to Batey's solid ideas on how meaning gets into and is drawn from products and brands.

Batey understands that branding is too important to kiss-off with a flimsy book. This may be the first book to get to the soul of a brand. It is an amazing achievement.

Bob Neuman, Creative Director DRAFTFCB and steward of Oreo International Branding.

Great book. If you work in a field that involves the high-level management of brands, I believe this is a must read.

I particularly like how well thought-out and researched this book is. Instead of the subjective opinions and light substantiation of many books in the realm of business and marketing, this book is clearly the result of a very thoughtful survey of a huge amount of recent and relevant research in fields including psychology, sociology, anthropology and others. The author has combined this research with his broad experience actually practicing brand management into some very solid thinking that I found truly useful.

The first sections on why humans need meaning, perception and symbolism are great. They bring in a ton of research and literature to support and clarify the author's ideas which are solid, with some real new thinking in the mix. The rest of the book is a "theory in practice" section with many fresh case studies I haven't read in other marketing books, and some good practical advice.

The only fault I found with the book is that it's written using quite formal language, which can make it a little thick to get through at times.

As you can probably sense, this is not the book for you if you want a little light, weekend reading on the subject of brands. But if you work in or around the field or plan to, I believe this is a truly important book to read.

Batey's Brand Meaning is indeed an insightful crossover from concept to practice. Having myself spent over 20 years building on the emotional opportunities that potentially exist within consumers' imprint of a brand, it is clear to me that Batey is able to penetrate past the rational existence of brands and to uncover the true " raison d' etre" of many of our favorite brands.

For any Brand Manager or related brand developer, this book is a fantastic read in which one can readily access and benefit from Batey's years of intimate experience and profound understanding of what makes a brand resonate . While the first part of the book expounds on the human element behind brands and brand motivation, the latter half shows how to put this depth of study into action. Batey takes in Brand Strategy and delivers on the evolution of brands in a highly relevant manner for today's marketer. His segment on communication and the protagonistic role your brand can and should take is of particular value and application.

Read it and apply it. It is spot on.

Martin Lindstrom is the new, young, energetic marketing guru that the world has been waiting for. Fabulous information. Infectious energy. Saw him recently on Bloomberg Television -- he looks like a kid himself but has thoughtfulness and brillliance way beyond his years. Can't wait to see what he comes up with next.

This book is inspired. And it's not just for 'ad-folk', but anyone who appreciates how much influence kids has on the future of branding. The message in BRANDchild is super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality backed by tons of data and research. If you want a how-to manual on the future of kid's communication, you've found it. If you're anywhere near business, you'd better wake up and listen to Lindstrom's advice in BRANDchild.

This is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells you in no uncertain terms how to target one of the biggest and most influential consumer populations on earth. Children between the ages of 8 and 14, dubbed "tweens" ("tweenagers") by the authors, are a curious group. They are also a lonely, insecure group with an engaging mix of naiveté and sophistication. Devilishly hard to capture, they are a rich economic prize, controlling an enormous amount of money of their own, and strongly influencing their families' purchases, even of major appliances. This book shows you what matters to these kids and what false notes to avoid if you want to tap into their buying power. We acknowledge that some readers may be uncomfortable with such tactics as setting up a web site that pretends to belong to a friendly child in order to attract kids and start buzz about some brand, but the book's reporting is accurate, practical and forward looking, for good or ill.

This book is the secret weapon for anyone who markets to kids or wants to. Lindstrom manages to make the subject entertaining and engaging while teaching you a pile of indispensible techniques to capture a kid's heart.

Not only does the book teach you how to market products better, it gets you thinking different. Suddenly, you're developing products and strategies with kids in mind, and you understand why certain products are big hits with kids.

Another funny thing about this book...it helps you to understand kids better. For readers with their own kids, this could be the greates value of all.

Martin Lindstrom does a great job letting the reader know that the root of success when communicating with kids is understanding kids, their lives, dreams and hopes. He not only analyzes data from 7 countries, but includes his own experiences with working with kids and with kids related brands. He is able to get his point across without being boring, looking at the subject form different angles.
I also checked out the MartinLindstrom.com site. I think it is a great site, with tons of brand info related to kids and general brand trends. Well done!

Of all MLM books I've read, this has got to be one of the most detailed and practical in so far as launching your own start up company is concerned. Whether you're the entrepreneur or a distributor learning the ropes, this book has all info you need to succeed.

"Finally! A credible and definitive guide to the inner workings of network marketing that demystifies the whats, whys and hows of the corporate side of the industry. Angela Moores Building a Successful Network Marketing Company effectively lays out the crucial concepts, components and systems that separate the here-today-gone-tomorrow schemes from the long term successful network marketing companies. The approach is professional, the content rich and it provides an invaluable resource to start-up and mature direct selling businesses and executives. This book is a must to put the form and function of network marketing management into perspective. It is at the head of my client "required reading" list.

A number of books have been written by networkers and industry executives that address the subject from varying perspectives and degrees of experience. Each of them add their contribution to the literature base, but none gives a more complete treatment and clear picture of what it takes to establish and operate a successful MLM business. This book can save readers immeasurable time and expense. The thoughtful reader will find the breadth of content makes this a vital resource reference book for every department and executive/staff member of their business.

Ms. Moore writes from a wealth of personal experience, yet judicially accesses the experts in those areas where here experience can be strengthened by collaboration. Her access to the industrys top advisors and executive professionals further speaks of the breadth of her experience and understanding of the operational elements of the business.

While the treatment is focused on the corporate side of the industry, direct selling distributors and network marketing leaders will find the information enlightening and will be better able to form the field to company partnerships that supercharge their own and the corporations success and longevity. Field leaders will do well to study the text to better understand the critical support service dimension of the business to better create the synergy of field and corporate relationships.

Thanks Angela. Building a Successful Network Marketing Company will undoubtedly help many companies do just that."

The first truly professional look at network marketing as a corporate business. Ms. Moore's book is full of information and "must-knows" about building a successful long-term business that can grow into a global company. Easy to read, full of insight, with step-by-step guidelines from someone who has built and led successful sales teams and business organizations.

This is probably the best book I have read on the multilevel marketing industry to date. Although small in size, it is absolutely packed with valuable information.

Despite the title's name, this book is valuable to everyone who is involved in MLM, not just those contemplating starting their own MLM company. Its straightforward writing style and well researched text are a refreshing change from the many mindless motivational books available in the MLM industry today.

Although the book is pro-MLM in general, it does not gloss over any aspects of the industry, or try to sell it as a get-rich-quick panacea. It mainly seems to be aimed at businesspeople new to the industry, who are trying to understand it for the very first time. It's not written for "MLM junkies", but for professionals who actually want to learn the real ins and outs of the business. An informative background of MLM's history is included, as is a look at what differentiates MLM's from traditional business models.

Probably the most fascinating aspect of the book is the insider's view it gives on how MLM's are formed. It lays-out the requirements for an MLM to be successful, as well as explain the elements that all (successful) MLMs have in common. It practically gives you a blueprint of how all MLM's are formed, and how they are successfully run. This isn't the type of information you will find in typical MLM books.

Other valuable parts of the book include a look at the legalities of MLM, most common mistakes made by MLMs, structuring the sales organization, compensation plans, product selection and more.

If you buy only one book on multilevel marketing, this should be it. It is well written, well researched and contains a treasure trove of valuable information.

Angela Moore's book, Building a Successful Network Marketing Company is a MUST for anyone who is, or is thinking of, supplying products or services to Network Marketing companies. Understanding the critical components of how successful network marketing companies operate as well as identifying the characteristics of a sound, well run company is crucial to more effectively screening prospective clients and allocating resources toward companies with the highest probability of success. We seek long term vendor/client strategic partnerships and this one book is helping us redefine our target prospects and qualifying criteria.

This book is successfully accelerating the knowledge base of members of our Network Marketing Services Division. From compensation plans to legal issues; from product selection to marketing and educational issues, this book will increase your knowledge base and industry savvy. This increased knowledge base is providing us the edge in understanding and proactively serving the communication solution needs of Network Marketing Companies. Ms. Moore is helping us become a valued partner to our clients rather than simply a supplier.

Ms. Moore's knowledge, energy and enthusiasm for the Network Marketing Industry shine through in this wonderful book. Let Building a Successful Network Marketing Company help you and your company be more successful.

This is a great book and I agree with Mr. Leeb. However, I remember the 1970's and Mr. Leeb likes to compare today with what happened in the 1970's and assumes things might happen the same way in our next oil crisis. From 2008 to 2030, this is a very different type of oil crisis, this is about depletion of the world's natural resources. I have paid for Mr. Leeb's newsletter for several years and have made money. He gives good advice and I think he's right. It's a very good read. Regards, Keith Renick, Peachtree City, Ga.

This book is worth reading. The authors looked into it and found out that oil prices will keep going up and offer some ways to protect your money during high oil prices.

This book is definitely an interesting read as it has an unorthodox approach to something that almost all Americans feel the effect of: rising oil prices.

Dr. Leeb is clearly a very intelligent individual and wrote this book about continually rising oil prices when oil was around $65/barrel in early 2006. That prediction alone is impressive and the book follows the believable premise that this trend will continue and oil will cost at least $200/barrel in the next few years.

He gives us reasons why this coming crisis is being ignored, where we should invest in the next few years, and what effects this economic collapse will have on the economy and the world if it is still ignored. The book also covers some basic economic concepts such as inflation and outlines possible US government action to control and deal with this crisis as it unfolds.

The book is easy to read and written on a level that I could easily understand. I recommend it for the ideas it gives and for the several points that really made me think and consider our current economic status and what it might lead to in the near future.

I agree with most of Dr. Leeb's positions in what he addresses in this book, namely that the situation he outlines for the future will come to pass if nothing is done. I also realize that he is writing from a well-informed and experienced position, and that is worthy of respect from everyone. There were only a few things I didn't understand about the book.

First, this book is repetitive. There are maybe 50 pages of content in a 196 page book. He could have written an excellent small booklet or a series in a trade journal but seemingly opted to make the same project into a full book. The information is good; the presentation is much too long.

Secondly, he has a chapter entitled "Planning for Survival: Alternatives to Oil." This chapter outlines several well-known alternative energy solutions (natural gas, nuclear, wind, etc.) and boldly states "One of the most promising alternative energies...is wind" (page 133). This sounds fair enough, but if you add up his numbers on page 143 you would find that (by his estimates) we need 800,000 windmills in the US to provide us with all our electricity needs. Dr. Leeb implies that we should commit to this immediately, so probably he has already invested in wind power. I am not an engineer, but I have seen these windmills and I cannot imagine where you could put them or where the concrete, metal and labor (and energy!) resources required for a construction project like this would come from. I may be wrong, but I would have liked to see more evidence to back up the statement that wind is the best alternative energy available.

Despite these points, I think this is a really excellent book. I am more of an optimist than Dr. Leeb, and I think that when the crisis hits it will not be with such doomsday results that he outlines. Humans, the most adaptive creatures on earth, will figure out a way to deal with it that will minimize damage and we will recover even if it takes a few years with a slower world economy. However, his advice and non-conformist ideas are excellent and only time will tell the true impact as the economic and political status of the world seems to change yearly. In the meantime, I recommend reading this book and considering the financial advice and predictions that Dr. Leeb offers. It should not take long to read and I learned a lot that I would never have thought of before.

This is Important Stuff - We all wish that the world would stay under control, but reality will not be denied. Leeb is to be admired for saying it like it is. It's too bad that most Americans will not read this book - a cold logical look at what the future will look like.

I just happened to pick up the audio-book version of this book before thumbing through the hardcover.

This is first book of its kind that I've found that recommends stock options and an investment strategy for surviving the coming economic collapse. Dr. Leeb presents a strong argument for getting your finances in order. The basis for his book is the 1970's, a period very familiar to me, the time of "Stag-flation." I believe that with a few adjustments for problems he missed ¯ academic studies such as these tend to be rich in details and highly accurate but myopic. Dr. Leeb is primarily worried about inflation. The basis of his book is that the government will flood the market with dollars to counter the political fallout from collapsing demand. Maybe so, if it can.

Unfortunately, when this book was written, the mortgage crisis had just begun to show up in the media. Where will the money come from when the government is broke? I'm just guessing but I think you'd want to hedge a little more towards deflation than inflation and Dr. Leeb takes this into account.

Another minor flaw with the book is a lack of appreciation for the economic impact of the environment. He sees this as a problem that is 50 years away. As a practical environmentalist and a chemical engineer, I see it as a problem we must address within 10 years or so or we, as a species, will be dead. The American Chemistry Society (ACS) has provided ample warning for years about the rising unhealthiness of the food we eat -- like the warnings to everyone, not just pregnant women, not to eat fish (those on the top of their food chains).

The EPA now warns pregnant women not to eat shark, mackerel, tilefish, albacore (white) tuna or swordfish because of mercury; in truth, their credibility is not gold leaf anymore. Better advice would be to not eat walleye, salmon, pike, or trout and this goes for wild fish and farm-raised. The reason why government agencies such as these are not reliable is because of protection of government interests, such as Canadian and American commercial fishing. But, that, to use an old author's ploy is another story.

Dr. Leeb misses this converging phenomena. One reason may be the cost of damage to the environment. This cost is largely un-measureable and is usually ignored in economic analysis. I should know, I'm a engineer. We have trouble accounting for inflation in our calculations let alone the economic impact of improvements in quality, safety or the environment. I am sure that DuPont would have taken more care not to destroy the Chesapeake Bay if they could have weighed the economic cost. Certainly, the government accountants would have reminded them with stiff penalties.

Or, maybe, Dr. Leeb assumes that if the effect of the environment is severe enough, the health system will collapse altogether. Imagine a world without health care. He alludes to this towards the end of the book.

All in all, this is an excellent book. Like the others in this genre, he warns about inflation. I think Dr. Leeb has chosen the correct path by avoiding the temptation to tell you how bad it could get and focusing on how you can improve your lot during the collapse. At least, Dr. Leeb has some investment ideas for your survival.

If this review was helpful, please add your vote so that others can benefit.

This is one of the best cookbooks you will ever find for desert squares. It is the last one you will ever have to purchase!

Covers a lot of different vegetables prepared in different ways with mostly basic ingredients. Use it all the time when preparing family holiday dinners.

I own most of Jean Pares recipe books and use them all everyday. The recipes can be made with common, everyday ingredients. The books are easy to follow with step by step instruction. The only problem I had with Soups and Sandwiches is that some of the soup recipes use a store bought can of soup as its base. I prefer to cook from scratch.

I have tried about half the recipes in this book and am very pleased with the results. This book is laid out very nicely. It is simple to read, easy to follow the recipe and most of the ingredients are already on hand in you kitchen.

I use this book all the time! The recipes are for 'one dish meals' which are easy to prepare and easy to clean up afterwards. There is every type of casserole from beefy macaroni and chicken pot pie to pork chop casseroles and vegetable dishes. Most recipes can be prepared ahead and refrigerated until cooking time. The book is laid out very well, simple to follow and most ingredients are already available in your kitchen.

Steven Horne has the heart of a teacher and it shows in this easily understood guide. Lots of great information and so easy to use. Get this book!

A valuable tool for the new person starting out on the road to nutrition and wellness, this guide gives details on herbs, herbal formulas, ailments, body systems, etc... A truly complete book.

"The Comprehensive Guide to Nature's Sunshine Products" is concise, easy to understand, and abundant with practical information. This is an invaluable tool from which anyone can benefit. This book is an incredible educational resource for natural health!

This bbok is a must have for any NSP distributor or ANYONE who uses the products. It is also a great single herb reference as well. Steven Horne is a master herbalist and a very capeable teacher and writes his information in clear, easily understood and unambiguous terms. Anyone can use this book at home for caring for themselves or family and can be used by herbal pratitioners in a business setting. it is one of my most used references and I highly recommend it.

This book has become my most used reference tool! I like that it explains how to use herbs, vitamins, and minerals; what to use them for; how much to use; as well as warnings. The self-help section containing the charts and questionnaire to determine imbalances has also been a great help to me. I recommend this book for everyone, especially those using NSP products at home and/or at their natural health business. I have a copy at both locations!

Rick Ott's Creating Demand is an easy to read marketing book
written for new and seasoned entrepreneurs. This book is not about your marketing, it's the motor that drives your marketing.

My favorite part of this book is where Rick talks about how people are influenced by others when they make decisions. He gives really practical examples in the book about how to connect with people where they are. A great book if you don't know marketing very well. If you do know marketing, Rick Ott says things you have heard, but makes them stand out with clear examples you may not have thought about.

Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!

This is an ideal book for anyone who wants to grow their business FASTER

I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!