Computers Books

This book is not for beginners, and contrary to the reputation of O'Reilly press, this is not for experts.

The book uses a simple way to discribe many cases of things going bad. But it stays on the superficial layer of the problems.

The paradigm it uses is describe the problem, ways to prevent it, and how to get off the hook. This may seem very tempting to read because of the easy way to analyse the content of the cases. I like the 3 step aproach, but I didn't see and substance of the way she explained and the conjectures of details each process entails.

The book in general is a simpleton... and its boring.

I was unable to find something I really needed from my usual sources, and turned to eBay for help. Sure enough, there it was! I was an eBay virgin, unsure and feeling very vulnerable. Should I try it?
This is exactly the point where "Don't Get Burned on eBay" comes in handy. Reading this book was like finding a good friend and a compass while wandering lost in the wilderness. I started out marking the impor-
tant points I came across but soon gave that up since there wasn't a lot that I didn't feel like underlining. It's crammed full of useful information.
One aspect that doesn't get enough play for the prospective reader in
my opinion is that the book not only tells you how to avoid the scams
and frauds, it also tells a newcomer how to buy and sell with the legiti-
mate people and do it right the first time. To me as a newbie, that was
just as important. And even if you read this and never do an eBay trans-
action, you will have likely learned something about mail-ordering from
anyone. This is a good reference that I will keep in my library.

I've been using eBay since 1999 as both a buyer and a seller. I was amazed at the amount of things I learned from this book. The policies at both eBay and PayPal have been updated significantly over time, and I'm sure like many other people, I was not aware of many of the changes. From tips on insurance and shipping to information on how to block and cancel bids, this book is valuable to any eBay seller. It also provides tons of information for buyers and sellers on how to avoid common scams associated with eBay. For example, I didn't realize that some people would actually switch a new item for an old and try to claim a return. I also didn't realize that eBay flat-out warns against using Western Union - and that even money orders are not secure in an age of easy counterfeiting.

The book is also filled with real stories of eBay snafus which clearly illustrate the author's points. In addition, the author's sense of humor makes the book a pleasure to read. I would highly recommend this book to anyone that is active in eBay - even if you don't read it cover-to-cover, it would act as a great reference guide.

This book should be mandatory reading for every person who buys OR sells on eBay. Both sides need to understand their rights and responsibilities clearly, and understand what exactly to do when things go wrong. In addition, both sides need to know common scams, common problems, the ins and outs of insurance and shipping, and common payment issues. This book covers every important issue clearly and concisely. EBay should give a copy to every new user, and give them a quiz before letting them bid or sell.

In addition to being clear, the author has a sense of humor, which makes this not only informative, but entertaining as well. The chapter layout makes it useful as a reference tool, to which the reader can turn when she has a question. The reader should read the whole book once, but afterwards, it is easily used to refer back to for specific questions or occurrences.

I'm a librarian in a university library, and I evaluate books all the time. For its purpose, this is one of the clearest and best I've seen.

Whether you've been using eBay for years or have been afraid to try it, lest you be ripped off, this book is an invaluable tool. Unlike other books that deal with online subjects, it's actually fun to read. The wit makes these tips and tales very easy to absorb and remember while bolstering your eBay confidence and savvy.

I've been using eBay since 1998 and I still picked up dozens of new things and now understand some of the more esoteric features of the site. When I lent the book to my mom, who has shyed from the site because she felt it was too risky, she proudly made two purchases using only the book as a guide. I wish all DIY and instruction style books were this much fun to read, I'd know how to do a lot more things if they were.

This book will definitely help you get your projects into Project 2000. Great ideas on both Project Management and Project 2000.

Eric,
Thanks for a superb job on your Dynamic Scheduling book and the accompanying CD, which I make use of as well. I have been managing projects at fortune 500 companies for nearly a decade. I have read many books, I have taught and I've done some writing of my own and with out question, your book is the best I have ever read. It is obviously written from the perspective of someone who knows project management as well as Microsoft Project. Often there a slight disconnect between instructors and authors and those of us in the real-world of project management, Dynamic Scheduling shows that you have your foot firmly planted in both worlds. Some people consider me a Microsoft Project expert, but I have stolen so much useful information from your book that I probably should be paying you royalties. Thanks again and I will be on the lookout for your next book.

I've been using MS-Project for a few years now, starting with Project 98, and now 2000. I've always looked at it as a quirky tool that I use to create task lists, rough schedules, and charts to use in project plans. I've never considered it a serious tool for planning, let alone controlling a project. "Too many inconsistencies," I thought, considering myself an intermediate user. I've taken CBT's, and read MS-Project for Dummies - what more should I need?

This book has changed how I look at the tool, and how I schedule projects. MS-Project really does work - you just need to know what is going on behind the scenes to make it work for you! The author clearly walks you through how to perform tasks from a project manager' perspective (I' not a PM, but happen to do some of it, so don't think you need to know all about PM to benefit from this book), and examines common pitfalls and best practices gathered from obvious extensive practical experience using the tool. The title is accurate - the book revolves around creating a "dynamic schedule," i.e. one that easily updates as variables in your project update. The chapter on optimizing the schedule was especially helpful, and immediately applicable.

MS-Project is not a quirky tool for high-level plans and pretty pictures - it is a powerful project planning and controlling tool that will cut hours and frustration out of your project. Impressive text - do yourself a favor and read it cover to cover. You'll be happy that you did.

Finally, a book that promotes the use of MS Project to do real project planning and tracking, rather than just using it to draw pretty charts. The author brings the reader up to speed on the essentials of MS Project, and then takes the reader through the process of optimizing the plan and ongoing project tracking. It provides a clear rationale for using MS Project to build a model of the project that can be used to do what-if analysis and to help the project manager to see the effects of change on the plan when reality differs from the plan (always does). The book clearly draws on real-world experience in trying to balance and optimize resources, as shown in the section that describes a resource critical-path method. The book is clear, concise and practical. The techniques show how MS Project can actually be useful, rather than as something a project manager is forced to do just to keep management happy.

I was searching through bookstores and Amazon.com for a good book on how to best use Microsoft Project. There are a ton of books out there that teach you Microsoft Project, and I own two of them (Mastering Project 2000 and Project 2000 Step-by-Step). These books are great at describing features, but you can also get that information with the Help files.

For anyone who has used Microsoft Project can tell you, there are several ways to set up the application, some of which is helpful, and some of which can have you very frustrated.

What I wanted was not a description of all the features, but how to best set up Microsoft Project. I stumbled on this book on Amazon.com, and it proclaimed to be the book I needed.

I was not disappointed. The author draws upon his years of experience in developing and managing with Microsoft Project and leading the Microsoft Project department at the International Institue for Learning (IIL), upon the lessons from the many other instructors, and from his students. Being able to learn from others mistakes and tips is worth the price of the book alone.

The author's stated objectives in setting up Microsoft Project are to:
- allow the schedule to be dynamic, so that when reality comes, as it will do several times during a project, then the schedule will dynamically adjust to reflect the future
- need as little care and feeding throughout the life of the project as possible, so you can spend your time managing the project, not in front of a computer trying to update the status and plan the future (when you don't have the time).

The author walks you through step-by-step on how to set up Microsoft Project to achieve those two goals. He discusses:
- the best settings for the project's properties
- how to properly establish a work breakdown structure (WBS) and describe its elements in the project tasks
- what variables need to be visible on the Gantt data entry chart to watch how Microsoft Project will alter variables
- a complete discussion of the Scheduling Formula
- descriptions of Fixed Work, Fixed Duration, and Fixed Resources, and the concept that a task does not remain as one of these, but should be changed to control how Microsoft Project will react to replanning
- when to use constraints, deadlines, and milestones, and how to add constraints so you aren't held responsible for the impact of other organizations not fulfilling their commitments
- assigning responsibilities
- how to title resources
- when resources can be "pooled"
- how to optimize the schedule (whether for time only, time and cost, or for time, cost and resources through the use of a Resource-Critical Path - aka Critical Chain)
- the use of Monte Carlo simulations
- how to handle (and possibly hide) project buffers in a schedule
- the use of one-page reports (always!)
- establishing baselines
- tracking progress (the six basic situations and how to indicate them) and updating projections and assignments (through workgroup features or manually).

The author also describes three "hazards" with Microsoft Project, namely facility and machinery costs, gross work time vs. dedicated work time, and the use of the Effort Driven tag.

Facility and machinery costs are poorly handled by Microsoft Project, and the author describes some workarounds.

The author does describe the difference between gross work time and dedicated work time, and that planning usually is done with dedicated work time, but the difference between the two are often not correctly accounted for. Recent findings suggest that worker efficiency is not better than 65%, so this difference can be enormous. The author describes two ways of handling it when he describes the subject, and then describes a third method much later in the book (and says that method is popular). Unfortunately he does not describe the advantages and disadvantages with the approaches, to include cost implications. I would highly suggest that you only plan in gross work time, knowing the inefficiencies. By the way, Microsoft doesn't make this very easy either as the efficiencies of individual resources against a task is not an included field for the assignments.

The author describes that there are problems with using the Effort Driven tag, and gives great advice on how to deal with it (always turn it off if the task is not Constant Work - but watch it as Microsoft Project can and will change it on you). His description of how Microsoft Project treats the Effort Driven tag, however, was not complete. The Effort Driven tag attempts to hold Work constant in addition to the variable that you declare as fixed. Since the Scheduling Formula only has three variables, trying to hold two of them constant while changing the third obviously causes some confusion. I don't have room to describe how Microsoft Project will react when you set this tag, but it's not always "Effort Driven". Just keep it turned off!

There is some room for improvements in this book:
- Earned Value Management was not mentioned (except in the glossary). The author should either explain that he doesn't find it useful, or explain how he's used it productively
- The Index is weak for the volume of information included in the book
- The advantages and disadvantages of each of the approaches to hide management reserve in the schedule should be described
- There should be graphics showing how to set up constraints, milestones and deadlines, to include un-hidden management reserve
- There should be example one-page reports included
- Update for Microsoft Project 2002

Despite these shortcomings, you will not find another book that comes close to this on how to use Microsoft Project. If you manage projects with Microsoft Project (even if you use Project 2002), you should have this book on your desk (not your shelf).

Working with Exchange everyday this is a book I recommend to any IT person wanting to know more about Exchange. This is the best Exchange book I have purchased so far. Don't pass this book up.

I purchased this book as a sys admin working with Exchange Server for the first time, and this book took an already complex product and made it more frustrating. I was looking for a book that would explain the capabilities of Exchange Server and how to configure it to exploit these capabilities. This book seems much more concerned with migration of existing enterprise messaging systems to Exchange and upgrading existing Exchange installations than actually setting up Exchange from scratch.

While I am sure that there is good info in this book that I will eventually use, I would definitely not recommend this book to someone who didn't know quite a bit about Exchange Server to begin with.

This book is giving you hundreds of useful and practical advises about Exchange administration & configuration. Jim Mc Bee knows what he is talking about. Remember there is NO reference book about Exchange but don't miss what is in this one.

I don't usually write reviews, but I had to for this book. The author not only knows his stuff, but is capable of putting his indepth knowledge in a very step 1,2,3 approach, something I have found to be an exception in alot of what I read. One think I have to note, I am the main systems person for a trading firm, and we are required to do message journaling (keeping all communications for three years). I have tried to find information on this topic and how to implement it on many message boards and other forums, as well as in documentation. Being that I did not know the actual term was "journaling" I found this impossible, and therefore, have been backing up every single mailbox, and that does not even "legally" do the trick. This one 2 page section on how to implement this makes this book worth more than money, because we are now legal. To the author, thank you for your help, and I look forward to anymore lit. that you produce!

I picked up this book by accident thinking it would be a good "starter" book. AKA - Having never used exchange server before, I wanted a basic book for setting up accounts, addresses, basic administration, etc. This is not that book at all. If you want a really low level book, look elsewhere. However, I quickly found out Exchange Server is intuative enough that it's easy to figure out the basics all on your own just from playing with it. Aside from that, I am greatly impressed with this book. It's solved every problem I've ran across, and more. The best thirty bucks you'll spend this year.

I only gave this book three stars because the author is rather jaded, and I am not entirely sure how much of what he says does what he says.

As an example: He spoke of remotely erasing data from devices to prevent someone who stole the device from obtaining data somewhere in the first chapter. That is simply not going to help you. If some one steals a device for the data, erasing it is not going to help you, they are just going to use a utility to rewrite all the allocation table indexs back to 1's, and whalla the data is back (if there smart they wont even have to buy anything to do it, because DOS has that utility built in). When it comes to file protection, encryption is the only way to go... unfortunately when someone has the device, if there good enough they can get at the key.

Making data hard to get at is one thing, but believing that there is an absolute solution is obsurd.

The book was helpful in that it introduced me to many if not most or all of the concepts. As with every one else that is most likely reading or going to read this book, I have not messed with wireless to terably much, and I now have a good bases to start researching the topics further... because I definitely do not trust this mans judgement.

The author also often feels that he can predict the future and tell you with in a good 3-6 month period of when certain vulnerabilities are going to be exploited... such as wireless viruses being written on a regular basis in mid 2006. That one has already been proven false... I suppose that is more of an annoying writing style though, I am sure that at some point they will start poping up more readily... just not in mid 2006!

This book provides the knowledge necessary to master wireless technology quickly and, more importantly, guide an individual/organization through the pitfalls of deploying the technology securely and rapidly.

As a professional consultant, increasingly I have to deal with wireless networks. This book provides for me the details about wireless networking, all at my fingertips.
No, it's not a complete guide on how to setup and install a wireless network, but it's not supposed to be. A book like that would be out of date before it went to print! Rather, this book lays out the necessary information for integrating wireless platforms into corporate and business enterprise--securely! It's all about the tools to use and what job to use them for. Knowing the right tool for the right job is half of what this book is about. The other half is about scenarios and procedures and security and the theory behind the technology. Everything you need to know whether you are involved in corporate firewalling of wireless networks, security, integration, etc. This book is a must-read for anyone involved in network architecture and planning.

I couldn't put the book down. Vacca's Guide to Wireless Network Security is the one-stop-shopping reference to everything you need to know about the security impacts associated with wireless technology. Just back from a roadtrip across the US, I was astonished to find almost every motel/hotel now equipped with wireless access. Upon use, I would always wonder about their implementations regarding the *real* protection of my data exchanges. This book has educated me and frankly has scared me quite a bit. IT professionals, this is a terrific read. Highly readable and highly recommended

John Vacca has brought to light, and more importantly, into focus all the underlying issues related to securing a wireless network in his new book Guide to Wireless Network Security. This all encompassing book belongs in the hands of all active IT professionals and "C" level executives needing to keep abreast of our ever changing technical environment.

A comprehensive, concise IT reference bible.

This book may be overkill for the CCIE R&S track, but if you want to UNDERSTAND VoX and related technologies, this book is awesome. Now I feel like jumping over to the C&S track.

I haven't read the whole book, I'm 50% done, but the first impression is that there's too much theorical information, but I think we really need that. That's absolutely a wonderful resource. After reading some parts of this book I was able to setup a successful VoIP connection. This book also helps to understand the codecs, problems you can find, etc..

Good choice!

Daniel Lafraia
CCNP,CCDP

I bought the 1st edition back in 2000 and since then it is still the most frequently visited reference when I helped my clients to build VoIP networks. It was written completely from a hands-on engineer perspective, aiming at getting the job done. So you would expect very detailed description on signaling ..., design scenario, IOS programming and trouble-shooting in debug mode. My favourite parts are the coverage on Echo, dial-peer programming and SIP. After finishing a SIP network project, I'm just amazed how a book in year 2000 can provide such a farsighted material.

Keagy brings up a lot of important issues a level deeper than most books on the subject. It is a great reference book but most sections are readable all the way through. If you are moderately technical or very technical you'll get something out of this book. The more books you buy the subject the more you'll appreciate this one for its attention to detail and clarity.

I'm a qualified Cisco CCSI/Microsoft course trainer, and needed a book to get me started in the area of Voice networks in a reasonably technical, practical and non-trivial manner. I definitely found it in this book. Keagy provided an excellent overview of the operational details of voice networks & SS7, and married this well to Voice-IP networks and WAN technologies. It was refreshing in that, although Cisco oriented, you are thankfully spared the worst of Cisco's product placement sales pitch (for which you'd need the CVoice book). In fact I can concur with other reviewers in that Keagy's obvious practical experience, mature expressive style with plenty of useful figures/illustrations (which I personally as a trainer really appreciate) and ability to impart knowledge in an enjoyable worldly manner shine throughout in the text in a style that is remniscent of Doyle Routing - I look forward to more books by Keagy (hopefully his wife will let him :o)
Although you can buy books that cover the individual chapters in more detail (Keagy provides numerous references), this single tome is a must for anyone breaking into the trendy area of Voice from a predominantly data networking background.

This is a benchmark book for interactive design. It separates the design process into information design, interactive design and presentation design. Those who head the process and focus on information design tasks at the beginning of an interactive project will find that costs are lower.

Information design changes are easiest at the beginning of a project and create large cost problems at the end.

If you have proceeded with good information design then interactive design and costs are much less difficult and less expensive.

Finally if you have made good information design and interactive design decisions, then you have a vast arrays of how to present the final product. It is at this stage the costs the highest with graphic designers, video producers, web developers, programmers and so on.

Read the book and memorize the process.

The book promised a lot based on previous readers' reviews and the publishing house's reputation but I was disappointed with its contents. The information is well presented but too simplistic. Lacking any further elaboration this book is of little use if you have some experience in the field of interactive design. A good brain-storming session at home would come up with the same findings of this book.

I have had this book for 4+ years. I loaned it to a friend once who didn't return it, so I bough another one.

Among the dozens of books I own and read on usability or project management, etc. this one is fantastic - a real stand-out.

The one drawback is that it's not as contemporary/up-to-the-minute as newer books. [shrug]

This is nicely organized, introduces important concepts and explains them in plain english. I used it as a textbook for a multimedia class and it was well received.

You will not find fancy tricks and designs, but you will get a good overview of multimedia, interface design and project management. It is 'outdated' so it is not suitable for experts but its information is excellent for an intro class, especially for people with little graphics experience.

For once, someone makes the distinction between information design, interaction design and presentation design. This book was invaluable in helping our division more clearly define our process for product development.

Great book! I've been working in transmission systems and networking for more than seven years now, and I've never found a book which had both subjects together. If your are planning to give some classes or seminars, this book is a very good outline and in-depth info source.

The book cover many important part about Data Comm.Useful for student and researcher.

I was very impressed with this vendor's service. The book was in great shape and got to me very quickly. Safe bet here.

This is one of the all-time best books on computer networking and data communications. The diagrams make it perhaps the simplest to understand, of all books. The style is lucid, plenty of examples are given and there are exercises after every chapter. Apart from Tanenbaum and Comer, this is a must for every serious student of data communications.

The book which is written by Behrouz is one of the greatest book I haven't read in my life. I preffered to read this book to all of the viewer's who want to gain some knowledge in data communication and network field.

Joseph Lowery has a love affaire with Dreamweaver dating back to 1998 and version 1.0; that's why this book is more than just an expert writing about a piece of software, Joseph is passionate about Dreamweaver and the result is a real work of love. The book contains 10 chapters, covering different topics; each chapter stands on its own, allowing the reader to pick only one topic at time, there is no need to read from cover to cover here. The vast majority of the material available here is simply not available elsewhere; Mr Lowery covered things that may surprise even a seasoned Dreamweaver veteran like me. If you enjoy pushing Dreamweaver to its limits you can't miss this one

Beyond Dreamweaver covers one of my favorite things about Dreamweaver, which is its open-endedness. Web design is all about pushing limits -- of our own knowledge, of HTML, of browsers -- and Dreamweaver gives its users lots of room to push. So you want to adapt Dreamweaver to work with your company's Content Management System? This book shows you how. You want to work with the latest, greatest XML-based language out there, even though Dreamweaver doesn't *officially* support it? Dreamweaver can support just about anything you throw at it, and this book shows you how. And each chapter is written from a problem-solving, why-would-I-want-to-do-this perspective that makes it quickly useful.

This book will show you what you didn't even know you need to know. I am a medium to advanced Dreamweaver user and I learned so much from this book, starting in the first chapter. I think this book is perfect for people who have used the software for a while, but don't really push it to its limits. Mr. Lowery shows you important things in two general categories: how to accomplish things you couldn't before and how to streamline your workflow to be more efficient.

With an abundance of books on the market focusing on the techniques built into Macromedia's Dreamweaver MX product, reading this book was a breath of fresh air as it takes the product, and completely blows it apart.

The techniques in this book, such as integrating DMX into your content management solution, extending the product using C++ as well as dealing with cutting issues such as accessibility will make you more productive and your workflow more refined.

Lowery leaves no stone unturned, showing clearly how to integrate through the extensibility layer with Fireworks; and explains how to link data into Flash in a concise, easy to understand way.

The techniques discussed are also fully extendable to your own ideas so the book will lay down a very important framework.

A fantastic tome which should hold pride of place on your desktop.

If you have been working with Dreamweaver for some time now, and are ready to take your skills to the next level, Beyond Dreamweaver is the perfect resource. Through a concise and straightforward writing style, the author takes you on a broad exploration of development possibilities beyond Dreamweaver's "everyday" usage.

The book begins with an excellent chapter on the ease of integrating Dreamweaver MX with Content Management Systems. While this chapter may not seem as relevant to developers since Macromedia's introduction of their content management system - Contribute, it clearly demonstrates the extensibility of Dreamweaver. In doing so, it opens the reader's mind to virtually unlimited possibilities for creating custom integrations. Additionally, it continues to be a valuable example for developers using other Content Management Systems such as Interwoven or BlueMartini.

The next chapter provides an excellent overview of Section 508 website accessibility requirements. It also discusses new features available in Dreamweaver MX that will assist developers in ensuring that their websites are accessible.

Beyond Dreamweaver goes on to provide a great introduction to XML. Examples clearly demonstrate how to use Dreamweaver MX, both to export template content to XML and import XML into Dreamweaver templates.

The next few chapters present a variety of techniques that will enhance productivity. You will learn how to build Sequential Navigational Systems for both small and large scale websites; about Dreamweaver's ability to cross-integrate with other Macromedia products such as Fireworks and Flash; and how to go beyond Dreamweaver's built in capabilities and actually build your own custom cross-product extensions.

If you are interested in creating your own extensions, Beyond Dreamweaver explains how to use the standard classes and libraries that ship with Dreamweaver as a starting point. And if you really want to dig in and explore under the hood, it gives you an excellent example of how to take this even further by using C++ to create your own extensions to JavaScript.

The chapter "Making Flash Connections" was of particular interest to me as a designer/developer who specializes in Flash site development and dynamically generated database driven websites. A valuable example that was provided demonstrates the ability to pass data - either static or dynamically generated - from a Dreamweaver coded page to a Flash .swf file. Additionally, a second example demonstrates the new Flash Remoting features which allows Flash to send and receive more complete data structures. I particularly enjoyed exploring the possibilities of combining the Macromedia tri-product MX powerhouse - Flash, Dreamweaver and ColdFusion. Quite a combo!

Beyond Dreamweaver does not extensively delve into any one topic. Instead it provides the reader with a broad range of examples that can be used as a springboard for further exploration.

Excerpt from review on bsmDigest.com:
"Mark Lutchen's groundbreaking book continues to influence technology leaders with its vision for building mature IT organizations. As more CIOs and CEOs grapple with the challenge of applying effective management processes to their increasingly critical technology organizations, this engaging book offers very practical advice for doing it successfully. Drawing on his experience both as an actual CIO managing a large, global IT organizations and as a management consultant working with many large organizations, Lutchen delivers a clear, integrated vision for enlightened IT management."

Great help for someone that has just upgraded
from IT Management to a CIO role and needed to
upgrade as well his agenda. Excellent source of inspiration
and perfect guide for a profession that is still
under transformation. Definitely a must have.

The book is focused (and written by) on world class CIO positions,
but I found it equally useful for smaller scale CIOs.
It's exactly there that it lacks some information
on the organization of smaller IT groups (<20 persons).

If you are a CIO then buy it. If you are an IT manager
you need something else.

In the fall of 2003, the Harvard Business Review published an article advancing the proposition that "IT doesn't matter." The article's author suggested that because IT was now a commodity, and everyone had it, it no longer conveyed any distinctive competitive advantage and therefore, strategically, did not matter. In fact, at many companies, IT doesn't matter as much as it should - not because it is a commodity that other companies also use, but because most companies don't get every potential benefit from their IT. To advance your business agenda effectively, make IT a real part of the business. Author Mark D. Lutchen shows managers, particularly CEOs and CIOs, why IT is not fully a part of business at the moment, and what it will take to turn IT into a competitive, strategic asset. We recommend this useful, well-written, clearly organized book to anyone whose job involves decisions on IT budgets, organization, investments or strategy.

This is a fabulous book for experienced or aspiring IT managers whose goal is to prepare for ascension through the ranks, especially to the CIO level. In simple yet rich language, Mark presents a clear picture of the future of the IT organization and the competencies needed in the CIO and senior team heading up this professional services operation. The examples and case studies are rich with insights. In short, this book is pragmatic and weighty, yet also highly readable and I dare say outright enjoyable. I highly recommend it as a must read for anyone who wants to develop an effective IT career roadmap. Thank you Mark Lutchen.

Joe Santana,
Co-author Manage IT

I have only one simple statement - where were you Mark when I started my IT career 17 years ago? Today I would have been a CIO! I highly recommend this book for those starting out their careers in IT as it gives a big picture look to the field. Own it and refer to the clear and relevant graphics in the book.

I picked up this book because I have always found e-mail to be an effective way to begin and develop relationships with interesting people I would never have otherwise met. That's one of the many reasons I like to write reviews on Amazon.com. Since most books about the Internet are extremely simple and out-of-date, I had low expectations. Imagine how pleased I was when I discovered that this book not only answered many of my questions (such as how to get started with e-mailing to opt-in lists of people who have given permission to be contacted with information in certain subject areas) but also provided information that I did not imagine existed (such as sites for posting e-mail press releases and statements of competency to reach the media). Best of all, the ideas here take little capital and expertise so most people who are active on the Internet can use them.

Here is the table of contents to give you a sense of how the book is organized:

Chapter 1: E-Mail Newsletters

Chapter 2: Discussion Lists

Chapter 3: Online Networking

Chapter 4: Signature Files

Chapter 5: Autoresponders

Chapter 6: Customer Relationship Management

Chapter 7: Promotions and Direct E-Mail

Chapter 8: Online Public Relations

Chapter 9: Advertising in E-Publications

Chapter 10: E-Mail Marketing Rulebook

Chapter 11: Technical Know-How

Chapter 12: Measuring Results

Chapter 13: Opt-In List Brokering

Chapter 14: Worksheets

Chapter 15: 20 Recommended E-Mail Publications

As a result of reading this book, I began to wonder if I should also offer a free e-mail newsletter of more analytical and detailed book reviews covering those books I like best, with the reviews organized to be easier to access. Your opinions on that subject are most welcome!

The technical support in the book can save you some money on implementing by allowing you to do more of the work yourself. You are also directed to examples and organizations that can help you. I wrote down more than 30 web sites I want to investigate as a result of reading this book. That's about 27 more than I got out of the last 400 books I have read.

Another positive feature of the book is that it is anti-Spam. If you are like me, you get about 40 Spam messages a day that have no connection to any interest you have and seem to be created by people with little talent. One reason I have been slow to use more e-mail marketing is because I am very anti-Spam and didn't want to become a Spammer even by accident.

The best advice from the book is to build your own lists from people who reply to you and give you permission to contact them again, and use those to establish and maintain mutually supportive relationships. That makes sense to me. My web designer has been urging me on with this idea for years, but I never quite got the point before. Now I see what I should be doing. Even though I have read and liked Permission Marketing, the idea just hadn't clicked before.

Even if you don't plan to do e-mail mass marketing, the ideas in here for online public relations will make the book valuable all by themselves.

The authors also offer you access to their web site for more information and help.

A revised edition is planned for a few weeks from now, and I suspect that it would be a good idea to see what is in that edition as well. I wouldn't wait for that one, however, to get started. You can make significant progress in the meantime with this edition.

After you have finished reading this book, ask yourself what is the one thing you could do today that would help get valuable knowledge out to those who need it most. Then take that action. I also urge you to make that question and action step a daily process thereafter. This book should make you very capable of doing this!

For anyone looking for an experienced and relaible method of managing opt-in email marketing this is for you.

Marketing With E-Mail is a quick reading that broadens your horizon by giving you a concise, to the point overview of the different tools available to market a company and its products/ services through e-mail. Permission marketing is the mantra of Marketing With E-Mail and her author, Shannon Kinnard. E-mail marketing, though important, is not a stand-alone communication channel. By offering your prospects and customers multiple response paths, you increase the probability that they will respond to your product offering. In addition, Marketing With E-Mail and the companion web site refer to many resources that you can explore to get additional insights into that new field of marketing. Shannon Kinnard, however, does not cover the economics of e-mail marketing thoroughly. Case studies are not usually backed up by any in-depth financial analysis that should definitely convince you that investing in e-mail marketing provides a sensible return on investment and positively influences customer lifetime value. Hopefully, Shannon Kinnard will further share her (financial) expertise with you in the second edition of Marketing With E-Mail that will be released soon.

I am a technoid (See my about me area) so when I first started reading this book and Kinnard described the tools I thought the book was going to be fairly boring. Later when I entered in the chapters on marketing I was thrilled with an entry level book.

I needed (and still need) good ideas to help me market my business. I used my highlighter a great deal in this book. In almost every one of the later chapters I found really good ideas. Also the structure of the book was wonderful. The beginning of every chapter is a series of descriptive or narrative paragraphs, case study, resources and a cheat sheet. The structure that Kinnard uses makes this a tool for reference as well as a good read.

Finally, I think Kinnard has an excellent style. I think one of the great tasks of writing a book like this one is that most of the audience really is not interested in reading the material. We just want to know it so that we can use it. So, time spent reading and learning about email is tiresome. Kinnard does a good job of making the paint dry quickly.

As a web designer for small businesses, the task of bringing visitors to a site often falls into my lap. It's a daunting task and with internet marketing still in it's infancy it's difficult to look to anyone as an expert. Ms. Kinnard is worth her weight in gold; demonstrating how to handle the new field of e-marketing and expertly giving how-to advice.

Many of my clients are regional shops and businesses that do not have the big business (big $$) marketing budgets. Not only do I often find myself referring to this book often, but I recommend it to all of my clients as well.

Business owners are often one of the biggest draws for a business; their personality, eye for detail, or craftsmanship is what attracts customers. By reading this book, my clients are able to market themselves, which my all accounts is a win-win scenario.

If you own a business or if you represent a business that is trying to increase their market share on the Internet, make this mandatory reading.