Resources Books

Herman and Gioia have done an excellent job of outlining successful strategies based on their own experience as well as the experience of successful organizations. Their simple, but complete, list of critical components for becoming (or remaining) an employer of choice provide a valuable guide. I particularly like the inclusion of examples and quotes from organizations that use these approaches and techniques. This is a complete "how to" guide. A must read...and, a must use book.

Herman & Gioia's EOC is a virtual quick-trip to understanding how the EOCs have achieved their elite status. Easy reading, practical advice supported by diverse cases from leading companies. The summaries of best practices alone are worth reading. Readers wanting more detail can refer to the chapter notes citing specific bibliographic sources.

The chapters on Culture and Enlightened Leadership contain insights into what leaders personally and specifically can do to create the kind of organizational environment that is attractive to employees. Those chapters would be useful to those leaders who sincerely want to "walk the talk." The chapters on Growth and Opportunity and Compensation & Benefits provide poignant "how-to" tips for addressing some of the key advancement, development and pay-related reasons that younger employees are defecting to other competitors. The chapters on Care of People and Meaningful Work would be useful to HR officers wanting to improve employee relations and job design to help reduce the skyrocketing cost of undesirable turnover.

In sum, Herman & Gioia's book is a cornucopia of pithy, actionable suggestions based on relevant EOC case examples. Any leader "worth his/her salt" should reap a significant ROI by effectively implementing even a few of those ideas to help attract and retain talented people.

How to Become an Employer of Choice was published in a year when the biggest problem most companies had was hiring and retaining talented people. Reading the book today it strikes me as a shame that companies are not as eager to pursue the excellent advice given in this book on building strong devotion to your company in the workforce. The problem may seem very far from your mind right now, but being an employer of choice has a tremendous value even when the labor market is easy.

The book starts with a good explanation of why you would want your company to be an employer of choice. One of the nice things in this book is that each chapter is peppered with sidebar anecdotes about real world examples of the concepts being discussed. Most of these anecdotes come from Herman and Gioia's personal research and consulting work, and they are quite helpful.

In the next chapter, there is a survey of the attributes of a company that is an employer of choice. This is probably the least prescriptive of the chapters, but it does offer useful ideas. The succeeding three chapters, on culture, enlightened leadership and care of people give very specific advice about things you can do to work on your company from the inside. There is a wealth of practical material here, and I find much of it as useful for smaller companies as for large ones.

The chapter on growth and opportunity gives excellent advice on nurturing your best people through education. I like the fact that the chapter gives an appropriate balance of suggestions about using both internal and outside educational resources.

The chapter on meaningful work emphasizes the usefulness of measurement and the use of culture to help employees get a sense of satisfaction from their jobs - no matter how small.

In the chapter "Compensation and Benefits" Herman and Gioia offer a wealth of ideas that go beyond the obvious "pay for performance". In particular, the ideas about making the benefits package fit well into your employees' lives are well founded. The whole chapter is a really good survey of ideas for rounding out your benefits package that I have found useful both for my own company and for my strategy clients.

The chapter on "Making a Difference" focuses on community involvement. This creates a strong sense of pride in the companies that do it, and the chapter has a number of excellent ideas for companies of any size or budget.

The last chapter, "Getting Started", unfortunately offers the least practical advice. This is a shame because I think for most of us, the challenge of applying the great ideas in this book will be daunting. Fortunately, there is a great appendix with some techniques for measuring your performance as an employer of choice, so we are left with what I would consider the most important tool for getting started.

Overall, this is a super book with good concepts, supporting anecdotes, and a treasure trove of useable, practical advice on becoming an employer of choice. Even if you are having an easy time with hiring right now, you will be much better off for applying the great stuff in this book!

(Robert Bradford is CEO of the Center for Simplified Strategic Planning and co-author of Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast)

Despite the "employers' market" created after thousands of layoffs since the tragedy of September 11, companies must work harder than ever to become an "employer of choice." Herman and Gioia have developed what is sure to become a standard for how to get and keep your most valuable employees.

With case studies from a variety of organizations that include actual accounts of what works--and what doesn't, Herman and Gioia have managed to walk the fine line between research and reality. In simple, everyday language, this practical, hands-on how-to guide explains the process of developing an "employee-centered culture" that allows employees and their businesses to thrive.

"How To Become an Employer of Choice" is a must-have for any business seeking an edge in today's ever-competitive marketplace.

Dianna Booher
Author of communicate with Confidence, E-Writing, and Get a Life

How to become an employer of choice is a well organized compendium of timely suggestions for things organizations can do to attract, retain and motivate high quality employees in this volatile labor market. The authors use clear, straightforward langage to identify the business rationale for creating and maintaining a work environment that invites and rewards the best and the brightest, and encourages them to stay, even in the face of other offers. The suggestions the authors make don't require a major overhaul or reorganization of your company. Instead they present common sense alternatives to the traditional business model that are relatively easy to implement. Good ideas here for all kinds of companies and other organizations.

Buy this and you won't be disappointed. This is a chance to relive history through a beautiful book of recipes. I'm very happy I purchased this item!

I love this book! I have owned a copy for 10 years, and this year I finally got around to hosting my own black-tie dinner in the "first-class dining saloon." I prepared and served a five-course dinner from the first class menus featured in the book. Everything was absolutely delicious and actually rather easy to prepare. Alas, I could not procure any quail eggs, but I cut (chicken) eggs to use in the aspic and no one knew the difference. Each of my guests came as a passenger on the ship, but rather than assign them the passengers featured in the book, most of whom went down with the ship, I researched passengers on the website [...] and mailed each guest a one-page bio of his/her person. I also made up a one-page "cheat sheet" for the guests to use at the party. Everyone had a blast. It was truly "a night to remember."

This is a delightful book and a recommended read for anyone who is a Titanic fan or interested in the history and the food. I love the books presentation. The fact that you can re-create any of the three levels ie 1st glass down to general is a hoot that harks back to a time of fine dining and almost apartheid snobbery. You can host your own dinner party and the book explains in fine detail how to achieve this. I only need to buy the CD of the music now and I am set for my "Titanic Dinner" The Last Dance: Music for a Vanishing Era (The Music Heard on the Fateful Voyage of the Titanic).

After almost 100 years, the Titanic disaster continues to fascinate historians and the general public. The snapshot of Edwardian culture is nowhere more apparent than the famous "last meal" that Sunday. Thanks to menus kept by survivors as mementos, and some indepth research, Mr. Archbold has written up the dishes served in all three classes as recipes that, theoretically at least, anyone can serve.
In the early 20th century, the exploits of the super-wealthy (facilitated by the laissez-faire attitude of the gov'ts of the time, and lack of income tax) were followed as closely as celebrities today. One aspect of this conspicuous consumption was the ability to afford truly staggering meals. The meals themselves evolved from the attitude that someone who is well-off will be somewhat portly, as least for males, and the large meals typically served by farm families.
The Titanic, catering to the tastes of the times, as any smart hospitality service would, reflected this in their menus. Meals of up nine courses are not unusual, at least for the first class passengers, consisting of a richness "that today's four-star restaurants would have trouble duplicating" in the author's words. Given today's eating habits, the author recommends that one serve only a selection of the historic menu as these dishes require extensive preparation. Since no extant wine list for that last night exists, the author suggests some modern equivalents for what possibly was served-keeping in mind the tastes of the day, and vintages-primarily French in 1912.
In addition to the meals, the author gives a quick overview of that last evening, with snapshots of the personalities on the ship. He ties these two threads together in an appendix where he gives some ideas of throwing a Titanic dinner party.
It's often ignored, but food is an integral part of any social history. This book gives one the chance to be a "historical-reenactor"-while enjoying some amazing food.

Beautiful photographs and interesting research on the Titanic's food service; definitely worth the purchase price just to read and look at. I would have liked, however, more info on where their recipes came from, what research they did to figure out the recipes (they admit that they just guessed on some of them), and notes on what worked and what didn't when they tried cooking. And, most importantly, the book lacks photos of the finished dishes, so if you don't know what aspic should look like, you're out of luck.

Sure the program comes with a PDF manual but having a printed reference can make learning so much easier. This is not a book on technique, it's a book on features, functionality and workflow. I primarily use Final Cut Express, thankfully most of the tutorials contained in the book are applicable. There's nothing terribly exciting about the book itself, the information is presented in a no-nonsense fashion. If your looking for anecdotal storytelling, humor and opinion you'd do well to consider another title. I keep it handy at all times, it's saved me a lot of time and frustration...well worth the money.

I like Lynda's personal publications best but anything bearing her title "H.O.T." is worth having. Very practical and useful. Norman Borge

When looking for a book on FCP, I just read the various reviews. Even though some others looked quite interesting, I chose this one and am glad I did. I wanted a specific type of instruction because I have some expert-level chops and ignorance at the same time. I'm new to video but am a professional recording engineer by trade. I'm fully conversant on the Mac and non-linear audio programs so I needed a book that got both completely simple (for video concepts new to me) and also provided some depth at the same time.

The type of instruction in this book is having the user execute step-by-step, starting at the most basic level but progressing into more complex stuff fairly quick.

I forget the wording but there's some Chinese proverb........something like
You tell me, I hear
You show me, I see
I do, I learn

That's me and this book suits my learning style nicely. I'm sure there are other books as good but I doubt that any are better, hard to see how you could go wrong with this one.

I consider myself to be a "seasoned user" of Final Cut Pro. I have been editing with FCP since the original release of version 1.0 and have worked on numerous documentaries, features, commercials and episodic television.

I learned about this book from the Apple website. This is the official textbook used for Apple Pro Certification (FCP Level One). So I decided that I would "forget" everything I already knew and begin with Lesson 1. I'm very happy I adopted that attitude because there are so many neat little tips that I picked up in the first few lessons. Now I wonder how I ever survived without them. Those tips have already saved me a lot of time. I have only completed one-third of the lessons thus far and I can already see an improvement in my productivity.

Every chapter of the book is a "hands-on" lesson. The files and media for each lesson are provided on a DVD-ROM (included). You will first copy those files to your hard drive and then open each lesson file and then follow the step-by-step instructions in the book.

I'm looking forward to getting my Level One certification with the help of this book, and I can't wait to continue onto the Advanced Level certification with the second book.

Please note this is essentially the same book as the the "Final Cut Pro HD" book. The DVD is the same and so are the exercises. I had a chance to compare both and noticed only only one minor detailed (a detail is now circled on a screen shot) and, of course, there could be some that I missed. Even so, the back cover of the HD book acknowledges...

"This book was previously published under the title "Apple Pro Training Series: Final Cut Pro 4. If you previously purchased this book, there is no need to purchase this revision: All the project files and exercises in the previous edition can be used with Final Cut Pro HD."

Bottom-Line: Newbie or Pro? It doesn't matter! This is a GREAT book to own if you use FCP.

Until I purchased this book, I had owned FCP4 for six months. I had learned my way around the software well enough. I felt comfortable, but not necessarily proficient. In order to improve my editing time, I went ahead and ordered this book, also with the intent of getting my Apple certification, as this is the same text used in their classes. Normally, I am the type that I will skip sections that discuss things that I'm certain I know, but I went ahead and followed every step in the book.
What a difference! Each chapter takes approximately 30-45 minutes to complete, using video clips on the included DVD. After 3 days and 10 chapters, I was hardling touching my trackball. Not only had I learned quite a few shortcuts, but the book helped me understand the editing process itself a little better. I feel that this text is very well laid out, easy to understand, and can be done relatively quickly with a sharp learning curve. I highly recommend this to anyone new to Final Cut Pro. With a little time and effort, you'll be flying around the video editing, the soundtrack design and the Live Type titling package. And, after you have completed this book, go ahead and buy Apple Pro Training Series: Advanced Editing and Finishing Techniques in Final Cut Pro 4, you will not be disappointed.

I really like the fact that they have information week by week about what you and the baby are going through. In addtion they have comments from mother's for each week. A lot of the time these comments are contradictory which helps to illustrate the point that every pregnancy is different and what you are going through is normal for some. I'm in my first trimester and i've read the first 14 weeks thouroughly and looked through the rest of the book as well. I like how the sections are split up and the sections at the end such as the "is it safe?" section are great. There are benefits to other books as well - one is that some of the information, such as information on specific symptoms, is talked about throughout the chapter and so it may not be as easy to search for answers to specific questions in these areas. However, I've really enjoyed this book and I think it's a great reference to have.

I flipped through a bunch of books (and someone gave me What to Expect When You're Expecting). But The Baby Center's Guide had the most meat of those I looked at. I'm the type of person that wants the facts written in intelligent terms. The rest seemed "dumbed down" in comparison.

This is hands down the best pregnancy guide I've read. "What to Expect" is alarmist. "The Girlfriend's Guide" will quickly make you neurotic about your weight. The 2004 edition of "The Unofficial Guide to Having a Baby" is organizationally muddled. This book, however, is wonderful and everything you could ask for in a pregnancy reference guide.

The week-by-week pregnancy descriptions in "Essential Guide" are informative enough to satisfy your curiousity about what's going on with your body and your baby's development, but not so detailed that you feel creeped-out or overwhelmed. The tone of the book is never preachy or anxiety-inducing. The medical info is largely up-to-date and tailored to common American health care system practices. And there are helpful sections on "making the most of your changing look." Bravo! A superb resource I consult often and would recommend to any pregnant woman.

This book was well-thout out, put together clearly, and features input from mothers at each stage (week) of pregnancy, which really helped me understand that everything I was going through was normal (and scientifically explicable). I'm a childcare provider and 1st time mom (now 16 months old), and I recommend and buy this book for all of my pregnant friends (even dads-to-be should read it).
Trust me, you won't be disappointed! I had 7 other pregnancy books given to me by friends/garage sales, and they all were terrible, common sense type books. Even the "What to Expect" series is so incredibly overrated...I have no idea why! Buy this book and you won't regret it. Oh, and you're welcome to check out my wish list on Amazon that I share with my expectant friends and family. I researched forever before deciding on each item and have nothing but terrific things to say about each one!

Great week by week guide of what is going on. Good tips and things too look out for.

This is one of the earlier Berenstain Bear books, and it shows. As you can see on the the cover, the bears are less stylized and cutesy than the bears in the newer books, and the story is an early reader instead of a longer read-aloud.

It's a cute little story about several cubs (sharing a bed - cosleepers take note!) who sneak out of home one night to investigate a mysterious WHOOOOOOO.

There are only a few words per page, with a basic vocabulary, so this one is perfect little-little ones learning to talk as well as for early readers. The vocabulary is largely prepositions of direction - up, down, in, out, that sort of thing. And the illustrations really sell it, very cute.

This book was a favorite of my children 38 years ago and now I'm buying it for my grandchildren --- and they love it too. It helps teach words of place: over, around, between, down, out, up. Plus it is a gentle "scary book."

This book is so magical when you're a kid. The illustrations are wonderful and just scary enough. I love the last page where the kids are all snug back in bed. Kids can read this book because of the repetition. It's a great way to learn to read!

We had this book when our children were small. Our youngest boy had it memorized in short order and would correct his father if he left anything out while reading. Now our daughter asked for it for her new little boy. We bought it for him for Christmas. He has already listened to it several times (he is 9 1/2 mos old). We love the book.

My kids (girl 8,boy 7) love the Berenstain Bears. I grew up with these books and now my kids are, too.
We all enjoy reading these stories and In the dark is a keeper.

I'd been searching for this book to read to my 2 year-old son. I remember just loving it and was sure he would. He does. It's just delightful to hear his astonishment every time another hat appears on Bartholomew's head. It's a must read for children of all ages.

This book left a strong impression on me as a child. One of only a few books that I remembered vividly and was anxious to get for my own young boys (who of course, loved it).

The story is great because it keeps building and building. There is a little violence (threatening to cut off Bartholomew's head), but that only made it more exciting for me as a young boy to read it.

This is a great book for kids ages 4-5 all the way through 8-10. It has a catchy story line about a boy of that age, his problem, how he plans to solve it, and finally the real solution. An upbeat read for kids these days. And, it's by Dr. Seuss.

I LOVE Dr. Suess. Really. We have lots of his books and I enjoy reading all of them to my kids with the exception of this one. It annoys me to no end. That's just it...it seems like there is no end. It's not rhymie or sing-songy like his others. It's just repetitive and boring and ..... oh just YUCK!

I bought this book because it brought back such good memories of my child's childhood and my own as well. I look forward to sharing it with my grandchildren someday. This is a great book to read!

This is an important book for anyone starting a home staging business. I started a home staging business before I read this book. However, upon reading it I realized how much I did not know and decided to go through decorate-redecorate.com for home staging certification. The book is detailed, current and full of relevant pointers, tips and information on the art and business of home staging. Anytime Barbara Jennings publishes a book on this topic I will read it (after reading this book I bought two of her other books: Decor Secrets Revealed & Where there's a Wall there's a Way). Jennings is clearly a consummate authority on the subject.

I ordered the book based on another review about it. I was pleased with the information contained in it, however, I will say that it is written like she is speaking to you and feels at time to be unorganized as to topic. With the subtitle leading you to believe you can be up and running in 7 days, there really is not a Seven Day plan as such, but you need to extract what is needed from each chapter. I also found a few of the things she suggested in staging to be a bit odd, ie: cleaning out gutters. Although I realize this would be necessary in selling a home, I do not feel this should be the job of a Home Stager. There is a lot of marketing information and some good ideas as to how to market the business, which I did find helpful. Most books like this on this topic generally tout the products of the author and this is no exception to that. However, unlike another well-known home stager-author they are not mentioned on every page. I would recommend this to anyone wanting to start this business, but I also feel that if you have no design background, this book will not help in that. My suggestion is to read all you can on the subject, take what works for you, then build your business.

I recently bought 2 books on Staging, since I'm currently wondering wether to pursue it as a new career. Right off the bat, this book is very inspiring in it's voice and the writer's accomplishments. I'm barely into it, but it's already gotten me back to feeling excited about the possibilities. As opposed to the other staging book i'm about to review, and ended up returning.

The layout is like reading a term paper, but it's kind of nice reading on such a big format for a change. No color pictures to speak of, but if you're buying this, you're not looking for color ideas. Just tell me what the biz is all about, and what i could expect from giving it a go, is all i'm looking for.

I'm really enjoying the way that it's written as if the author is talking to you. It's much more entertaining, and it makes me feel like she's there for any questions, which she says she is!

So based on the 30+ pages or so i've read, this book is a definite for those looking for some insight into this growing business.

I loved this book- it is very thorough and contained everything I needed AND more that I haven't even gotten to read yet- I am still implementing ideas from what I have read! Barbara is not trying to impress people with her credentials, she is trying to help them with her experience! If you are considering staging for a living- get this book!

I'm in the process of reading 2 of Barbara Jennings books.
Am finding her to be highly thorough and knowledgeable.
Every bit of info is useable. Let you know later if I
make lots of money putting her techniques to use.
Many thanks, Gerri

Being a fan of Walter Lord's impeccably researched book "A Night to Remember," I was instantly intrigued upon learning of "The Night Lives On." I had had several lingering questions for years: why was an order given to turn the ship starboard when the iceberg eventually hit starboard? How, specifically, was the matter of the Californian's involvement dealt with? Which theories about "the gash" don't pan out? All of my questions and more were painstakingly answered as if I had asked Mr. Lord for an explanation myself. His ingenius weaving of history, statistics, personal testimonies, and logic, blended into an easily understandable format, made my love of the Titanic's story grow even more. Anyone can buy one book and know the generalities of the ship. But this book goes above and beyond to educate those already acquainted with the story and wanting a much more in-depth look.

WALTER LORD DOES IT AGAIN. HE BRINGS IT ALL TO LIFE. A MUST HAVE FOR ALL "TITANIC" FANS!

I picked up this audiocasette due to curiosity. The information packed tape was interesting, and even made me angry because this tragedy did not have to happen. Like people say, most tragedies are a string of unfortunate events coming together at the same time. I don't think the sinking of this liner is anything different. It gives a glimpse into the technological limitations of the day, the caste system of the gilded age, and the prevailing seaman's attitude of the time. After listening to this (and reading The Perfect Storm), my interest was certainly piqued. I ordered some books on the Titanic and the SS Edmund Fitzgerald, and can't wait until they get here.

Walter Lord follows up his best seller of the fifties-A Night to Remember--with this eighties version on some mysteries about the sunken liner. One learns about the musicians (two groups actually) and what they played that night while the life boats were being loaded. Another story details the negligence of the freighter Californian for not answering the eight rockets of distress from the Titanic. Another story details the shootings and suicide near the end of the launch of the last life boats. Still another story details why there were not enough life boats on the Titanic and most other ocean liners of the day. Walter Lord clears the air about these mysteries with his well informed writing.
If you want to know more about the Titanic, read both Lord's books on the subject (A Night to Remember, The Night Lives On). They will help the reader understand this tragedy. I have seen the movie and I know the producers consulted these books when they made the movie.

Calling this 'the sequel to _A Night to Remember_' is slightly misleading. Rather than the storytelling style employed to relate the story of the sinking of the Titanic, this is almost a collection of 17 1-chapter essays about various points of the disaster. Excellent stuff, but if you were expecting, say, the story of the Congressional and Parliamentary investigations of the disaster, you need to look elsewhere, e.g. Wyn Craig Wade's _The Titanic: End of a Dream_.

"Unsinkable Subject" - Overview of the popular fascination with Titanic.

"What's in a Name?" - The actual launching of Titanic from Harland & Wolff's shipyards.

"Legendary from the Start" - Titanic was indeed popularly supposed to be unsinkable, but the trend of sacrificing safety features for competitiveness had actually taken hold during her design.

"Had Ships Gotten Too Big for Captain Smith?" - Explores Smith's record, including a near-collision in harbor with Titanic's sister ship, the Olympic.

"Our Coterie" - The group of first class passengers, including Col. Gracie, mentioned in _A Night to Remember_.

"Everything Was Against Us" - Contrasts the ice warnings, lack of coordination between radio room & bridge, and lookouts, with the notion that the accident was a one-in-a-million chance.

"The Gash" - The collision itself.

"I Was Very Soft the Day I Signed That" - How and why ships the size of Titanic could legally sail while carrying so few lifeboats.

"What Happened to the Goodwins?" - Facts and figures about 1st class vs. 3rd, contrasting White Star's implication that those people down there couldn't understand English, with the Goodwin family (an electrical engineer and his family, emigrating from London to New York, all of whom were lost, including the 6-year-old).

"Shots in the Dark" - Explores the stories about Murdoch, one of the officers loading the lifeboats, and whether shots were fired.

"The Sound of Music" - An in-depth look at the "Nearer My God to Thee" myth, and the 2 bands on the Titanic. (I was aggravated to learn that that entire, touching sequence with the cornet in _Raise the Titanic!_, which I loved as a kid, was made up from whole cloth - the musicians were just as courageous as the movie made them out to be, but no cornet players.) And if you're a professional musician who thinks *your* agent is heartless, wait till you read this.

"She's Gone" - Compares the eyewitness accounts of Titanic's last moments with what we now know.

"The Electric Spark" Captain Rostron of the Carpathia, who picked up the survivors at great personal risk.

"A Certain Amount of Slackness" Discussion of Captain Lord (no relation to the author) of the Californian, in sharp contrast to the preceding chapter.

"Second-guessing" - The inquiries and subsequent litigation (Lord's treatment of Senator Smith should be contrasted with Wade's more detailed treatment, but then Wade has a whole book to play with).

"Why Was Craganour Disqualified?" What happened to some of the survivors. (Craganour, owned by a member of the Ismay family, was disqualified from winning a major British horse race.)

"Unlocking the Ocean's Secret" - The search for the Titanic, leading up to Robert Ballard's successful attempt in 1985 (written before others began plundering the ship for relics).

I loved how easy this book was to read. Conely is great at setting examples and painting pictures with his words. I would recommend the book if you are interested in Maslow's theories or if you don't even know who Maslow is, because he makes a great point in how to create a successful business enviroment.

Chip Conley's philosophy of business is also a practical guide to success. He shows you how to find self-actualization through helping others - in this case, by providing your employees, customers and investors with what he calls peak experiences. He uses an unusual framework for his recommendations about workplace culture: psychologist Abraham Maslow's well-known "hierarchy of needs," with self-actualization at the highest level. The book is nicely organized, with "peak prescriptions" and reading lists at the end of each chapter. getAbstract recommends it to managers and workers who need a boost.

As Chip Conley explains in the Preface, "This book is about the miracle of human potential: employees living up to their full potential in the workplace, customers feeling the potential bliss associated with having their unrecognized needs met, and investors feeling fulfilled by seeing the potential of their capital leveraged." I agree with him that all great leaders know how to tap into this "potential" and actualize it into reality." Moreover, I also agree with Conley that great leadership can - and should - be found at all levels and in all areas of an organization. So, what motivations do people need to achieve peak performance, especially in collaboration with others? In this volume, Conley responds to that question, suggesting that there are many valuable lessons to be learned from Maslow's "Hierarchy of Needs." For present purposes, it can be abbreviated as follows:

Survival
Security
Self-Actualization

With regard to the first two, I am reminded of a time when Ralph Waldo Emerson delivered a lecture on transcendentalism in Concord (MA) and then agreed to answer questions. A farmer stood up: "Mr. Emerson, how do you transcend an empty stomach?"

Maslow believed that the hierarchy of human needs is best understood when viewed as a triangle, with basic needs (food, shelter, clothing, etc.) at the base. As those needs are at least partially fulfilled, we ascend the pyramid to higher needs (e.g. security, stability, social connections, affiliations), fulfilling them along the way. As Conley explains, "At the top of the pyramid is self-actualization, a place where people have transient moments called `peak experiences'...A peak experience -- comparable to being `in the zone' or in the `flow' - is when ought to be just is." Or as Maslow himself suggests, "They are moments of ecstasy which cannot be bought, cannot be guaranteed, cannot even be sought...but one can set up the conditions so that peak experiences are more likely, or one can perversely set up the conditions so that they are less likely." However, as the Concord farmer reminds us, basic needs must first be filled. That is as true of individuals (who fear being terminated) as it is of a company's owners (who may have no choice but to file for Chapter 7).

In this volume, Conley offers a step-by-step process by which to build a great company. After acknowledging Maslow's influence on his thinking (and in process explaining Mallow's core concepts) in Part One (Chapters 1-3), he examines three "relationship truths." In Chapters 4-6, he explains how to create base motivation, loyalty, and trust for employees. In Chapters 7-9, he explains how to create satisfaction, commitment, and "evangelistic" fervor for customers. And then in Chapters 10-12, he explains how to create trust, confidence, and pride of ownership for investors. In Part Five (Chapters 13 and 14), Conley explains how to coordinate the three separate but interrelated "relationship truths" to create a "self-actualized life" for each of those involved. Although that may prove to be an unrealistic goal, it is worthy of pursuit nonetheless. Whereas a mountain has a finite height, Maslow's pyramid does not. No individual and no organization can ever become fully actualized. There will always be room for improvement because achieving one goal creates opportunities to achieve others. Revealingly, Conley describes himself as a Himalayan Sherpa who guides his reader to up to the summits of Nepal or Tibet. What he implies is that his role has another, in my view more important function: To guide his readers to insights that will enable her or him to chart a proper course when embarked on a never-ending journey from one peak performance to the next.

This is also true of a company whose culture that must constantly adjust to both internal changes (e.g. its workforce) and external changes (e.g. in its competitive marketplace) while in pursuit of greatness. Consider these comments John Kotter and James Heskett share in Corporate Culture and Performance that suggest a causal relationship between a strong culture and peak performance: "Corporate culture can have a significant impact on a firm's long-term economic performance. We found that firms with cultures that emphasized all the key managerial constituencies (customers, stockholders, and employees) and leadership from managers at all levels outperformed firms that did not have those cultural traits by a huge margin. Over an eleven-year period, the former increased revenues by an average of 682 percent versus 166 percent for the latter, expanded their work forces by 282 percent versus 36 percent, grew their stock prices by 901 percent versus 74 percent, and improved their net incomes by 756 percent versus 1 percent." My guess (only a guess) is that in all of the peak performance companies, the words "culture" and "character" are synonymous.

It is no coincidence that, year after year, many of the same companies on Fortune magazine's list of those that are "Most Highly Admired" are also among those most profitable. However, as we all soon learn once embarked on a business career, there is a "bottom line" to an individual's personal character as well as to an organization's financial performance. Maslow suggests that when reaching the summit of self-actualization, there is a recognition that "this is the real me." Bill George calls this one's "True North," "the internal compass that guides you as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. Your True North is based on what is most important to you, your most cherished values, your passions and motivations, the sources of satisfaction in your life. Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership."

Self-actualization awaits each person who reads this book. Let the journey begin. Bon voyage!

Chip needs to talk to my boss and your boss ... our company culture is soo lacking and if we followed Chips methods I know the culture could be great. That would make our customers, employees and investers happy too.

Instead of "the beatings will continue until morale improves" why not take the team to the beach and throw around some ideas!

Great read for executives, managers and people in startups. Buy this book help spread the happiness ;)

Bill

Loved it. I can't wait to read it again. I bought a second copy and gave it to my CEO.

What is so wonderful about this book is that its lessons can be applied to anyone with passion for making things better. While I may or may not be an executive one day myself, the concepts of self actualization resonate in sales and pretty much all areas in business.
A must read for anyone serious about business and how the human element is motivated for success.

We are currently doing Seeking Him in 2 small groups at our church. The second session we had a hard time getting the session started due to everyone wanting to share how they were impacted by the Holy Spirit this week through this study. Bible Study can't get any better than that! My prayer is that God speaks mightily to you through this study and that are able to put these truths into action through the power of Jesus Christ.

If you are ready and willing to examine yourself and let God do the work in you that needs to be done, then this study is the study for you. You must be willing to be honest with yourself. God already knows, but you have to find it out and then be willing to change. After doing this study God began a work in me and brought me to such a higher place in Him. I did this study about 2 years ago and am still reaping the fruit of it. I praise Him for this book and highly recommend it.

This was is great shape! I just thought I was ordering a book...not a workbook. My mistake.

This is the most amazing study and will get you closer to God. We have been all sharing and getting closer together also. It is great for personal revival. I have had experience with Life Action Ministries in a real life revival and it changed my life. Do it! God Bless.

My husband and I are doing this Bible study along with our church. This study encourages believers to really examine our faith walk! This study is challenging and a tremendous blessing in refining our walk with Jesus!