Aviation Books
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Used price: $8.62

The easyJet StoryReview Date: 2006-10-03
Lessons in Here for All of UsReview Date: 2006-04-27
easyJet has been able to carve a business out of the European market. Sometimes it has used, shall we say, 'creative' techniques. For instance, in trying to restrict entry into the market and protect SwissAir, the Swiss attempted to stop them by citing an obscure rule that said that that they had to offer accommodations with their tickets. easyJet's president had a tent errected on a hillside nearby and said that any passenger who wanted accommodations were welcome to stay there.
The story of easyJet is the story of our modern time as the rules of international business are changing dramatically. Indeed the whole rise of the no-frills airlines has been an interesting addition to the conventional airlines. The success of easyJet also proves that all new businesses don't have to be high-tech to succeed. There are still fortunes to be made in the more mundane businesses. The story of easyJet has lessons in it for all of us in business. As business becomes more world wide, any business needs to look at international expansion. The easyJet story is one involving a large number of countries and they did it in a different way.

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Like sitting down to talk with the pastReview Date: 2004-01-29
One quibble. On page 253, Amelia Earhart is said to be "originally from the Boston area." She may have been from Boston later in life, but originally, she was a Kansas girl!
Superb history, very personalReview Date: 2003-12-06
The cultural context is intriguing here, because the war that Woolley Senior knew was fought by rich people, upperclass scions like Sumner Sewell or Quentin Roosevelt, Andover preppies who volunteered for aviation and thereby went on a sort of outward bound-like adventure in the clouds. Mr. Woolley captures this romance well and shows his winning affection for his father through this detailed, intimate storytelling. I was very taken with this reach back through the generations.
This book is for anyone who's interested in either WWI fliers, or where our current generation of pilots gets their heritage (nice drawing of an F-15 Eagle on the cover is a signal that the publisher thinks that's part of the market for the book----they're probably right).
A great read -- recommended highly.
Used price: $78.99

boy pioneer!Review Date: 2003-09-17
Originally published 80 years ago, Patria Press is re-issuing the Young Patriot Series -- all fine stories about the childhoods of many of our heroes & heroines.
An upbeat and inspirational biographyReview Date: 2003-06-10

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Great with the videoReview Date: 1999-12-06
A book needed by every pilot.Review Date: 1999-08-15
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Excellent reference bookReview Date: 1999-01-17
Great book to look at aircraft in!Review Date: 1998-12-27

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A great patriotic read!Review Date: 2006-02-10
Review of Enduring EchoesReview Date: 2001-05-12
Sincerely
Norman Deloge


Outstanding professional resource!Review Date: 2008-01-14
It is absolutely the best single source regulatory/AIM professional pilot oriented review in existence. If you disagree with an interpretation of a regulation, Mr. Lengel has thoroughly documented his sources so you can easily check the source yourself. Plus (and this is a plus) there are indeed a lot of cheesy graphics to keep the text entertaining, plus a few wry comments on some of the questionable regs our wonderful FAA has imposed upon us.
I can't recommend this one highly enough. I am an ATP with 9000+ hours, currently flying for a night cargo airline, spent 18 years flying heavy transports in the ANG as well, plus some time as a Part 121 airline driver. Mr. Lengel has done a great service for all professional pilots, choke up the money if you are serious!
WowReview Date: 2007-11-11
This book probably wouldn't be of much use for someone who isn't already familiar with the material however.

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AN EXTREMELY INTERESTING INSIGHT INTO THE SPECIAL FORCESReview Date: 2001-10-16
A bitter pillReview Date: 2002-05-09
It's the coverage of the Gulf war that's particularly interesting, though, as Ratcliffe took part in an SAS operation that's been gone over comprehensively in other books, books which he has read. Consequently, like some real-life 'Rashomon', he points out the exaggerations and untruths in 'Bravo Two Zero', 'Sabre Squadron' and others, all books which you can find elsewhere on Amazon.com. Whilst he seems slightly petulant at times (his account of leading a patrol gives the impression that he was blissfully unaware that he might come across as being, well, smug), it makes for fascinating reading...

Used price: $29.99

Eyes of the PhoenixReview Date: 2003-07-23
Eyes of the PhoenixReview Date: 2003-07-23

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Excellent!Review Date: 2001-09-25
Excellent!Review Date: 2000-07-31
The reader is immersed in the details of operational missions, as well as the historical context of the war, giving a unique view of the conflict.
As in the F-86 issue in the series, the type face chosen for the main text is "petite", but otherwise, I highly recommend this volume.
Related Subjects: Military Skydiving Aircraft Multimedia Navigation Simulation Regulations Model Aviation Organizations Historic Airshows News and Media Pilots Resources Experience Flights Business Personal Pages
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The airline business is modelled around the successful no frills formula that has been brilliantly employed for over a generation by Southwest Airlines in the USA and its nearby rival Ryanair, based in Ireland. EasyJet and Ryanair are the largest low cost airlines in Europe, The airline started operations in November 1995. EasyJet can operate low cost flights because of its low operating costs. The airline achieves this by, among other things, flying to and from airports that offer cheaper take-off and landing fees, eliminating free meals and drinks during flights, using online and telephone booking systems to eliminate travel agent commissions, flying more often than traditional carriers, not allocating specific seats to passengers (free seating to speed up the passenger boarding process) and competing with all transport modes (especially road and railway transport).
The airline also typically opens new routes with no competition from legacy carriers and tends to target the price conscious business, leisure and visiting friends and relatives passengers. It has an aggressive marketing and pricing strategy and focus on short and medium haul traffic with high frequency of services. The airline has a strong brand.
EasyJet initially operated exclusively Boeing 737 aircraft to minimise costs. However, in September 2003 it broke with its philosophy of operating just one aircraft type, a typical strategy by low cost airlines worldwide, by ordering 120 Airbus A319 aircraft. When the last of the Airbus A319s has been delivered in 2007 easyJet is expected to have retired most of its Boeing 737 fleet.
So this is the story of easyJet, which Lois Jones related with rigour and eloquence.