Autos Books
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Nice for car trip planningReview Date: 2008-08-21
Boston in a WeekReview Date: 2007-09-28
Handy GuideReview Date: 2007-05-15
Great for New England travelReview Date: 2007-09-20
I highly recommend Best Loved Driving ToursReview Date: 2007-07-17

Used price: $23.88

Why be confused about auto insurance? Answers are simple!Review Date: 1998-03-24
A must read for cost conscious consumer!Review Date: 1997-12-23
It contains valuable money saving tips, and provides easy-to-understand explanations
of how the auto insurance industry operates, and how best to deal with them on your own.
Anyone who pays auto insurance premiuns should read this book!
Great way to save money on your insuranceReview Date: 1998-02-05
Wealth of valuable information to be a wise insurance buyer.Review Date: 1998-01-11
Easy, well organized overview of money saving techniques.Review Date: 1998-05-10


A Side Not Seen....Review Date: 2008-04-01
Excellent.
A Must for McQueen FansReview Date: 2007-03-10
It goes perfectly on my coffee table.
Fantastic!Review Date: 2007-03-10
Steve McQueen: The Last MileReview Date: 2007-03-10
Consisting of approximately 150 color photos (most of which were taken by his wife Barbara McQueen) and accompanied by Barbara's recollections of their time together.
Unlike some other photobooks where you sense you are watching the star pose, this book shows you the absolutely unguarded and relaxed side of the man as he goes about his daily life, talking to friends, tinkering on his bikes, dozing in an armchair or washing down the pavement outside his airplane hanger.
These are the sort of photos you would usually never see of a movie star - Steve in the morning before he has showered, looking drowsily over a hot mug of coffee, househunting in Montana with Barbara, or lying asleep on the living room floor with his pet dog lying on top of him.
You really feel like you have stepped into Steve and Barbara's house, it is that personal.
The text accompaniment is also very entertaining and educational as Barbara shares her memories of how Steve wooed her, the initial problems he had to overcome in winning her parents approval of the relationship, his personal lessons to her on how to dismantle and rebuild a motorcycle (sadly unsuccessful) or a gun (successful), how he came to propose, and many other intimate and fun moments. Overall it takes you through their entire relationship and serves as something of an autobiography in itself.
All these photos are beautifully presented in a high gloss large coffee table book format.
Released with the first limited edition run of the book is a 45 minute audio CD of Steve verbally working through the script of the film "Tom Horn". It is fascinating to hear him talk about his vision of the film, rework the script and plan his character. You get a real sense of the epic film he wanted Tom Horn to be (but was denied due to the studio slashing the budget), and you realise just how insightful he was with film and acting. The amount of thought he puts into his role should forever dispel the notion that he just played himself on film.
Steve McQueen - The Last Mile is a very special book and no fans collection will be complete without it.
The Real Steve McQueenReview Date: 2007-03-10


Media insights from an industry insiderReview Date: 2008-02-07
Essential Small Business Marketing ToolReview Date: 2007-11-28
Geskey is certainly a media maven: the book is well thought-out and each chapter might well stand alone as a reference tool on each topic. The Problems & Exercises at the end of each chapter are clearly designed to reinforce the main lessons of the chapter and learners who take the time to work on them definitely stand to gain a thorough grounding in media and marketing.
Of particular note are the discussions in later chapters: Chapter 9 for the advantages & disadvantages of various media-buying processes ... Chapter 10's Internet strategies and the need for a professional-looking Web page ... fun Creative Media ideas (Chapter 11): blogs, newsletters, podcasts and greeting cards ... how'barter' and 'media remnants' work in Chapter 12 ... and finally, Chapter 14 ("Hello Goliath!") -- an effective wrap-up and reminder for ESOV and the importance of Share of Voice and Quality of Voice.
Readers should not overlook the Appendix chock full of even more marketing tools: Worksheets for figuring sales objectives, tools for conducting a SWOT Analysis, and ideas for determining customer target markets, creating marketing objectives, determining primary market areas and thinking about communication strategies and budget considerations.
Overall, "David vs. Goliath: Guerilla Media Buying for Small Business" might well stand alone as a classroom text for small business owners seeking to implement marketing plans. In future, an updated edition of the book might include more discussion about 'buzz' or word-of-mouth marketing strategies, a bibliography containing citation information about the media and research studies contained in the book and a Glossary of Terms to help the reader refer to essential media definitions and marketing tools.
At the End of the Book, You Have an Action PlanReview Date: 2007-10-17
This was a great and innovative book. Best of all, by filling out the worksheets after each chapter and at the end of the book, it results in a well thought out action plan to raise Share of Voice in your marketing area. Highly recommended and worth the time!
An Essential Book For Small BusinessReview Date: 2007-09-06
Geskey explains that a key to growing a successful business is to use an innovative, well researched technique known as increasing your share of voice and your quality of voice. Through a step by step method, readers will learn how to make each advertising dollar work harder for them. By dramatically increasing your effective share of voice without increasing your budget in your market area, you can increase top of mind awareness of your product. This will then lead to increased sales and market share.
Not only does the author provide an in depth analysis and understanding of marketing and media, helpful methods and tools are provided to make the most of your advertising dollar. As Ronald Geskey states, "The key is to eliminate advertising spending waste."
Budgets are often wasted when the wrong type of communication is used for the job (e.g., direct mail vs. publicity) or the wrong media are used to reach the wrong target in the wrong place at the wrong time-- negotiated at the wrong price without value added and media investment safeguards.
When was the last time you read a book or an article about how to actually negotiate a media buy to get the most bang for your buck? Maybe never? Geskey's book provides clear steps on how to negotiate traditional and non traditional media buys to get substantially more media exposure for the budget.
Because successful communications with the consumer are critical to the success of a small business, the author discusses and provides an analysis of the many benefits and pitfalls of different marketing communications forms and various advertising media. Advertising media discussed include television, print, radio, internet, direct mail as well over 60 non traditional media approaches.
With well illustrated diagrams and exercises at the end of each chapter, the author provides the necessary tools and skills for you to make your small business a long term success. I plan to implement the strategies for my own business endeavors. I highly recommend the book to current business owners as well as to those planning to start a small business.
Tracy Roberts, Write Field Services
Wish I Had This Book Years Ago - A Must ReadReview Date: 2007-09-10
Had David vs. Goliath been available years ago it would have likely transformed my marketing of the business and its success. It also would have helped remove my ever present fear of the competition.
The book provides the tools to take the small business owner through the process of analyzing the business and business practices to the development of an innovative marketing strategy and plan to build sales and profit.
I had never even heard of share of voice, and certainly never thought of any linkage to sales or share of market. And even though I bought media, I now know how uninformed and naive I was, wasting a lot of money (resulting in lost sales and profit) without even knowing it.
The author also shows how we can make the internet work for us. He cuts through the confusion of selecting and buying the media at the right price place, and time.
Each chapter is filled with "secrets" which most owners of small businesses are unaware, at least I was.David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win Every small business owner needs this insightful book!
Bonnie Schmitz
Bookstore Owner

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Such a book!Review Date: 2004-10-24
Be a Starship Subaru captain!Review Date: 2002-04-17
Absolutely fantasticReview Date: 2000-08-03
Owens rules--the book is exhaustive and methodical and, at the same time, entertaining. The advice is wise (like that of a cool older brother, in one reviewer's words), the directions precise, the illustrations great (especially the one with the dogbone, the pie, and the toilet).
Thanks, Larry & Joe.
Excellent, excellent resource for all Subaru ownersReview Date: 1999-02-25
Walks you thru repairs every step of the way.Review Date: 1998-01-20

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40 Days Prayer Journal...Essential for all Human BeingsReview Date: 2007-11-06
-David Fuchs, Pastor
La Catedral de Amor
Editor of The Purpose Driven Life (Spanish Version)
"Este diario de oración de 40 días le ayudará a establecer el hábito de la oración basado en adoración, agradecimiento, confesión y súplica. Esta manera práctica de aprender a tener una conversación diaria con Dios es necesaria para el crecimiento de cualquier creyente e imprescindible para el bien estar de todo ser humano. Gracias a Dios por este lindo diario y los dones que ha dado a la autora Jennifer Hope Webster."
-David Fuchs, Pastor
La Catedral de Amor
Editor de Una Vida con Propósito
Chat With GodReview Date: 2001-05-02
A gift to all of us!Review Date: 2001-05-05
Chat with GodReview Date: 2001-05-02
A Balanced ConversationReview Date: 2001-05-19


Perfection for anyone who is serious about literatureReview Date: 2008-07-24
AmazingReview Date: 2008-08-04
The story is interesting (though it doesn't really get going until 3/4ths of the way into the book) but what's really on showcase in Monaco is something much more important. Morse's writing style is a masterful mix of narrative and commentary that is more lyric than some of the best poetry. His characters are vivid and alive--save for perhaps some of the scoundrel Nazis. And his philosophy is a brilliant mix of liberty-first Lockism and Pope John Paul Duece's love-is-the-answerism. The shocking monologue by a surprise character near the end is still reverberating in my mind.
Some advice to the casual consumer: buy this book. Read it all (a reader will be rewarded for the 600-page effort and the frequent dictionary stops). And instruct your daughters to read it. This should be required reading for all pre-teen girls who are considering falling into the decadence of modern teenage ignonimy. At the very least, the OVerture, Entre'Acte, and Denouement--literary pieces that will blow your mind-- WILL be required reading in 100 level English. At least that's the case if there is any justice in the world--and, fittingly, that's what the goal of this book is--to examine and promote justice.
Wonderful Summer ReadReview Date: 2008-06-05
Like a Warm Summer BreezeReview Date: 2008-06-12
When Dash Bradford turns a brief business trip to Monaco into a more permanent stay in order to help auto parts tycoon Jacques Tourangeau put a car in the Grand Prix--and win the heart of Tourangeau's beautiful young daughter, Margaux--the idealistic American suddenly has everything he has ever dreamed of. But when Dash finds himself up against power-hungry Nazi Germany, he soon realizes that his dreams come with a very high cost, and that pursuing them may mean risking the loss of all he holds dear.
Featuring race scenes that pulsate with all the energy and excitement of a Grand Prix course; a whimsical, romantic, and heartbreakingly beautiful love story; and an exploration into the philosophical questions upon which man has dwelled throughout history, Monaco truly has something for everyone, and Morse brings it all together with skill. With careful attention to detail, he expertly conveys the vibrant coastal setting, the lavish parties, and the gripping Grand Prix races, and his engaging dialogue draws the reader into engaging discussions of faith, tradition, family, enterprise, art, justice, love, and much, much more.
Monaco has the retro feel of a vintage travel poster, the classic action of an old Hollywood film, and the soul of a Russian novel. At the heart of this book is the belief that perfection is possible, and that life and love are worth striving against all odds for. Romantic, hopeful, and full of energy, Monaco provides a welcome alternative to the bitterly discouraging works that tend to populate the contemporary fiction shelves.
Reading Monaco is like treating yourself to a breath of fresh, warm, life-affirming Rivieran air.
What happens when a perfectionist meets his ideal?Review Date: 2008-06-03
Dash Bradford is the American idealist par excellence. He strives for perfection in all that he does, in work, in relationships, and in his love. In the opening, we see how he sticks to his principles when confronted by those who accept flaws in the company and when he is lured by an attractive, but mischievous girl. He rejects them easily because his eyes are set on perfection.
The real struggle begins when he meets someone who actually is perfect, in the form of Margaux Tourangeau. Suddenly, he has a first-hand glimpse of what he has wanted for so long. And she is all that he ever imagined she could be--intelligent, witty, talented, gorgeous, benevolent, etc., etc. It is when he meets this perfect individual that he begins to realize his own imperfections and doubt his own motives. Ultimately, he is forced to reconcile his past indiscretions or give up what he has striven for all his life.
Dash and Margaux create a relationship that is the tenderest, most romantic I have come across in all the novels I have read. It incorporates the author's theory on love (from Love Is Justice: An Exploration into Mankind's Fundamental Nature) and, through their dialogue and actions, shows how such a relationship is possible.
The story is constructed in a classical way for the most part and contains large sections of dialogue aimed at drawing out ideas in an intellectual (as opposed to visceral) way. There is an unmistakable 1930s feel, the banter between the characters often reminding me of the rapid-style exchanges in classic film noir. And you can just hear the big band music playing throughout. The prose is descriptive, at times lyrical, and occasionally wordy like an 18th or 19th-century novel might get. One can tell that Mr. Morse has a gift for word craft, though, and the reader will want to savor some of the more sublime passages.
`Monaco' is made up of 100 chapters (as many laps as there were in the 1937 Monaco Grand Prix), framed by three quasi-chapters that summarize and consolidate the themes at the beginning, middle and end of the book ("Overture," "Entr'Acte," and "Denouement"). These three sections, fashioned after the classic epic Hollywood format, remind me of film-in-prose with their whimsical, poetic flow. While they may turn off the mainstream reader, they do offer a very unique aspect to an overall exceptional work.
But its ideas, not its style, are what make this book so wonderful. Whether you are a fan of the classical or not, you will appreciate the thoughts and concepts that unfold as Dash and Margaux make their way into the maturing world of modernism. In the end, we know that modernism wins out, but perhaps, through novels like this, the romantic and classical can stay with us.


Well worth readingReview Date: 2008-07-26
An hilarious, nail-biter of a road trip across the SaharaReview Date: 2008-08-07
Nevertheless, Dutch journalist Bergeijk can't get the idea out of his head after attending a friend's wedding in Ougadougou in West Africa. Falling into the back of a clapped-out wreck of a Mercedes, held together with rust and baling wire, he discovers the car was originally from Holland.
He's always wanted to drive a Mercedes, so why not across the desert? Determined to have an adventure and make a profit - determined being the operative word - Bergeik sets out with copies of "Sahara Overland," a "Lonely Planet" guide and a Mercedes repair manual that might as well be in Greek.
He encounters lost souls, con men, thieves, low lifes, cut throats and tourists. Little is as he expects it to be. "Or, to put it another way, wherever you go in the world, sooner or later you run into other people and then the party's over."
Entering the desert, he refuses a guide. Within minutes, of course, he's lost and bogged in sand to the axles in a minefield. Yes, a literal mine field. After being rescued, he gets a plate fixed to the bottom of his car to keep sand out of delicate parts and hires a guide.
The guide is a supercilious, chain-smoking, 20-something rap fan. And the road turns to smooth, impeccable asphalt - the new Trans-Sahara Highway. Which is being swallowed by sand almost as quickly as it can be built. "The problem, of course, is maintenance - like everywhere in Africa."
Bergeijk punctuates his narrative with riffs on life in Africa - his take on the African attitude toward the future, poverty, the wealth of the West. The mechanic who installs the plate on the bottom of his car owns only a rickety, inadequate jack. Bergeijk has a good one, which he offers to trade for the work. "No deal. Amadou preferred money." Rather than invest in equipment for his business tomorrow, he needed to pay bills today.
"Now that was one thing. I could follow his reasoning. But then he asked: Can't you give me that jack? Here was someone who could take care of himself, who had mastered a trade, had his own business, and who shamelessly asked: Won't you give it to me? Like a little kid." Annoyed, Bergeijk threw the jack back in his trunk and went on his way.
The narrative makes side trips onto the history of travel in the Sahara, from the horrific experience of shipwrecked merchants in the early 19th century (retraced in Dean King's excellent "Skeletons on the Zahara") to the first motorized Saharan crossing in 1922. He also explores the history of his own vehicle, tracing and interviewing its previous owners, even visiting the factory where it was made.
Funny, sharp and reckless (though he probably wouldn't describe himself that way), Bergeijk has no patience for boors or whiners. His descriptions of the sand-blasted African towns along his route are unlikely to increase tourism while his encounters with people - many of them adventurers like himself - are hilarious, eccentric and occasionally terrifying. The map at the front of the book is useful for following along.
Eye-opening and entertaining, Bergeijk's debut will have readers hoping he travels again.
Must-read for any road-trip junkiesReview Date: 2008-08-02
As pointed out in a previous review, the book is not intended to be very funny, like books by Maarten Troost or Bill Bryson, but I really enjoy the author's writing style. He does an excellent job of describing the many interesting characters he encounters on the way and weaves in many interesting facts and history about Western Africa. I also enjoyed the author's forays into the philosophical aspects of automobiles and his discussions of "Zenn and the Art of Motorcycle Repair." As an interesting side note, the author includes several chapters that detail his attempts to locate previous owners of his Mercedes, which I found interesting and entertaining.
My Favorite Book of the YearReview Date: 2008-07-24
A must have for any Mercedes owner Review Date: 2008-07-28

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Fabulous BookReview Date: 2002-08-31
OH LORDReview Date: 2001-08-18
NHL players and owners, please read this bookReview Date: 2003-05-19
It's also a great trip down memory lane for any fan who remembers a few decades back to players like the Rocket, and has even further, but fuzzy, memories of guys like Turk Broda or Howie Morenz. McKinley covers all the major players and moments of hockey past.
But the book is more than that. It's at many levels an argument about the game, and the recurring message is that, from the very start, there's been tension between owners who have tried to outspend each other in order to win.
Reading about this element puts the currently approaching labor crisis in a historical perspective in a way that no other hockey book I'm familiar with does. For that reason alone, it's worth the read.
It makes me wish that Gary Bettman, every NHL owner, and every player would pick up a copy. It might enlighten them to know that the money and contract issues currently plaguing the game are not new. Fans can only hope that it would have the further effect of waking them up to the effects of excess before they give the game a black eye through another work stoppage.
A fantastic book. McKinley is to be congratulated.
Great Hockey History Book!Review Date: 2001-02-27
Outstanding Read!Review Date: 2004-09-28

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It's an pretty good bookReview Date: 2001-11-25
Everyone should keep this in their car!Review Date: 2001-01-25
Car Care Made FunReview Date: 2001-02-02
Yes!Review Date: 2004-04-01
All I knew before reading this was how to open the hood (and you don't even need to know that--it tells you how.) Now I can scan the mechanics' sights on the internet and see terms like "EGR system" and "oxygen sensor" and not even blink an eye--I know what they are and what they do and it actually makes sense!
The best feature of this book is definitely the way it's written. The author doesn't use analogies to other machines that you don't understand either. She compares different car parts to everyday things like rolling pins and tuna cans to help you understand what they look like and what they do. It makes things infinitely less intimidating and easier to understand. Everything is explained step-by-step and system-by-system, and technical terms are introduced slowly enough that you can absorb them. (You definitely need to have enough patience to start reading at the beginning and work your way through, though, because she builds on previous explanations.)
There are also diagnosing sections in the book to help you figure out what's wrong with a sick car and a maintenance chart to give you an idea when to replace things before they break anyway and cause more expensive problems.
A couple of things this book didn't have that I wished it did were price estimates for commonly replaced parts, photographs of parts (it has drawings instead), and a guide on how to negotiate a good deal when buying a car. A good book to get for those features is Auto Upkeep: Basic Car Care. Auto Upkeep is more the kind of book you can flip through. It has a lot of little tips on diagnosing problems and car maintenance separated from the main text in little boxes. It isn't nearly as thorough in its explanations as Recipes.., though, and even though it has photographs that help a lot in locating parts, I think the drawings in Recipes are a lot more helpful in figuring out the big picture of how the parts actually work. In other words, Auto Upkeep makes a good supplement, but defintely get Recipes for Car Care if you want an excellent, understandable explanation of how cars function!
Two Great Introductory Car BooksReview Date: 2003-08-19
Related Subjects: Audio and Alarms Restoration License Plates Repair Resources Events and Shows Image Galleries News and Magazines Driving and Safety Directories Clubs Makes and Models Enthusiasts
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