Cash Registers Books

I've been a Fox Fan for years and this book is another fine example why. In it, Jeff delivers his usual quality stuff. You'll find chapter after chapter of useful tips, thoughtful advice and no-nonsense rules. Jeff doesn't pull any punches and I'm glad. He's a refreshingly direct and practical voice for how to attract more customers. He shares some of his best stuff, learned from years of experience. This book is classic Fox and it's worth the read.

The definition of Marketing is elusive to most. This book clears up in rapid fire succession that it's purpose is to create a customer. I highly RECOMMEND READING this book if you operate on Madison or Wall. Any business enterprise has two - and only two - basic functions: marketing and innovation. Peter Drucker said that best and you will notice this theme driving the entire book.

Professor Emeritus, Ted Leavitt of Harvard Business School is present as well - right from the beginning of the book. He and others provide excellent, mind-numbing advice that any reader instantly knows is dead on target. There is no room for quibbling, it's just that good.

"All industry begins with the customer and his or her needs, not with a patent, a raw material or a selling skill." If you want a real book to put into your required reading library for the Marketing Department - this is it. If you would enjoy seeing sales soar - add it into the Sales Department as well.

Given the choice as a CEO or COO - reading this book and discussing it's chapters once a week, one at a time - would escalate profits and Forbes/Fortune standings for any company. Fifteen super marketer must-knows...be your own customer...customers fire employees everyday...never use we... - it's all packed in here in a quick and short read (for those of us clocking 14 hour days+).

This book is for any enterprise that invests time or money to get and keep customers.

Another great book by Jeffery J Fox. This is third book by Mr Fox that I've read. Easy to read and filled with practical ideas.

The information that Fox gives in this book and his others is right on point. The job of all great marketers is first to be great thinkers, which only comes from being a great student and working your way to teaching yourself new tricks. This book gives you the little things that you need in a simple way. THe chapters are very short and to the point, they leave you thinking of what he is really saying to the readers. It is a book that will keep you coming back for more.

Good for newbies to marketing. There won't be much here for those with a lot of experience. Fox does provide lots of good examples about what works and what doesn't work. The book focuses on:

1) The main principles of marketing effectively to increase customer appeal and retention;
2) Dangers to avoid when you plan your advertising or marketing;
3) The importance of dollarizing everything you do in sales and service. This has to do with knowing the value of your product and pricing them based on the real worth of the product. Customers buy the product for the benefits it brings them. You need to dollarize your product based on the benefits it brings, not solely based on production costs. However, if you raise the price of your product, Fox points out that you will have to educate your sales force, your channels and your customers about the benefits of your product.

Jeffrey does it again. In a fun, but also painful way he addresses your (at least my) personal flaws and failings, but also inspires you to work on them and become a better (sales)person. Or actually better performer in business in general. And he gives - sometimes a bit too generic - suggestions and hints to help you on your way.

I'd recommend all his little books.

I've never been in "sales", but I've taken on a part-time selling opportunity with a lot of earning potential. This book is great for someone who is new to sales or has been in sales for a while. It helps you to create the right mind set for true business success! It is an easy read, well-written, and in a straight-forward manner. Every Principle is right to the point. When you've reached the last chapter, you will be ready to ring you own register!!!

Jeffrey hits the nail on the head again with this book. A good read for every department!!!

Another in a series of exceptional books full of value from Jeffrey Gitomer. His non b/s approch to delivering the message with unparallel competence and understanding, is achieved once again in this must have new addition! As a Sales Trainer and communicater myself, possessing this book is not only valuable, but a must have, and I would personally recommend that all who want to be successful in Sales today, own it. I personally purchased several to give away to those individuals that I meet or work with, that possess the drive and ambition to succeed! Thanks Jeffrey for your dedecation to sharing your knowlege and insight so others can reach their GOALS!

The book has great ideas and it is not centered around what you can get out of your connections but what can you provide for those you connect with. I would suggest this book to anyone who is in a career where who you know really counts.

They loved it and are now learning about change and how to recognize the different coins. They are 3 and 4 years old.