Money Books

Everyone wants money, but few understand what to do with it. "Money Sucks!: Money Strategies for Real Life" offers lessons that few people have ever been taught about the importance of planning with one's money. Aiming to give readers the essentials, and deliberately not a ten pound financial textbook, "Money Sucks!" is an excellent read for anyone just starting out and seeking to plan their money usage to avoid future problems.

Reviewed by Tina Avon for RebeccasReads (6/08)

I always enjoy reading personal finance books - I often wish I had started reading them at a much younger age. Yet, I also remember thinking how dry and boring most of these appeared to be. However, Money Sucks, Money Strategies for Real Life (2nd Edition), written by Miryam Gordon is exactly the type of book I should have been reading. Although it is not a big book (only 74 pages) it does cover most of the important points that any young adult, just starting off in the financial world (and the real world, for that matter) must know.

This book is quite complete and explains crucial topics such as budgets, paying taxes, how to fill out your first tax forms (this is a great addition), banking, credit cards and debt (this is such a scary, yet often underestimated topic, especially for the up-and-coming generations) as well as savings and even understanding your credit score.

Written in a clear, concise and impartial way, this book can be used as a referral manual for any issues that may come up with respect to your financial wellness. One of the most important topics covered (and in my opinion one of the hardest to understand) is the creating and following of the budget. The author gives us detailed and yet simple ways of drawing up and living within a budget and even manages to make it all sound achievable (okay I can't say enjoyable - because, we are, after all talking about a budget here), but her advice will make it easier to live with.

Along with the valued financial information, there are also some interesting side bits. For example, Gordon details for us the history of paying taxes (The Boston Tea Party), the dos and don'ts of bankruptcy and even how credit card companies make money. While I was reading all of this I was thinking, `it seems I should know all of this! Why don't I?' It is my belief that many adults may be in my situation - thinking I have the basics down, but in reality, am in need of a serious refresher course. As with many things, I think I picked up my knowledge here and there and now need to figure out what is fact and what is fiction when it comes to my finances. This book has helped me do this - it has me questioning the habits that I have developed over the years and it has me looking at the validity of these habits.

The little cartoons at the beginning of each chapter are a nice touch and send the message that reading up on this topic does not have to be dry and serious all the time.

Although I probably would not recommend this book for people looking for high finance information (detailed investments or tax breaks), I would absolutely recommend this to any child who is old enough to start earning (and hopefully) saving money and to any adult who wants to go back to the beginning and put their financial building blocks securely (more securely?) in place.

"Money Sucks" is full of straightforward, practical tips for the financially clueless. While many older adults could learn from these financial tips - I didn't know I should be careful about giving my birthdate out to inquiring minds - the book is especially helpful for younger adults. Even 16-year-olds have checking accounts, debit cards, and borrow money from their parents for cars, vacations, and prom dates. Now they can learn why it's smart to balance your checkbook, keep track of receipts and due dates for bills, and to know the perils of runaway credit card use. It helps that the book is written with a splash of humor, some fun drawings, and is easy to read.

Identity theft is a huge problem today, and this book offers advice on how to monitor your credit rating, protect private information from getting into the wrong hands, and resist the lure of no interest/easy payment options for buying high-priced items. And who among us did not have trouble filling out our income tax withholding form at our first job? Even the other employees - and sometimes the managers - didn't know how to advise us on how to fill in the blanks. "Money Sucks" give you a step by step explanation so that you will never again have trouble choosing your options.

It's important to learn all you can before you leave the protection of your parents' home. 50 Ways to Leave Your Mother And I recommend that before you earn your first paycheck you read "Money Sucks" because someday the money you earn - and may lose - will be your own.

As the mother of seven children, I am thankful for this book! It is packed with the wisdom that every parent should instill in their child for life-long success - in a convenient, fun package!

Ms. Gordon's book should be a part of every high school's Economics curriculum and every family's library.

This is a fabulous read for those of us who are still bummed out by our calculators. or hate the idea of budgets in general or just need somebody like Gordon to whip us - kindly but firmly - into shape. It's painless and fun at the same time. I glumly laughed at the cartoons and truly appreciate the neat ways she works out the interest payments for us. I recommend Money Sucks heartily, and think it's the perfect gift for graduates, whether from high school, college, or some of the more crocked ladders of life ...

If your investments are sluggish or you're a general interest library seeking a wide-ranging personal finance guide that won't age quickly, THE NET WORTH WORKOUT is for you. It tells how to build financial strength through a blend of diversity and cutting out the 'junk' investments which drag down a portfolio, and tells how to use existing financial options to strengthen a position. The focus allows for a powerful investment tool that embraces the ideas of the portfolio as a whole, analyzing its individual components and their contribution capacity.

Diane C. Donovan
California Bookwatch

Learn how to develop a strategy program which works for a lifetime of financial fitness in Susan Feitelberg's THE NET WORTH WORKOUT which provides a program for earning, saving and investing habits which slims down spending and creates defined goals. The author gives his seminar to JPMorgan Chase financial advisors and their clients each year: now it's in a handy book form to help readers understand the foundations of sensible spending, saving, and earning management.

Well written and right to the point. I felt as if she was speaking directly to me.

Susan Feitelberg, the author, is a JPM Chase Financial Adviser. This book is product of seminars she has given to her clients to provide guidance on improving their financial situation and wealth. The book provides a logical, step-by-step approach to managing your finances in an organized fashion.

As a competitive athlete, who needs to be physically fit, she explains that individuals need to get financially fit to be able to maximize their wealth. She compares getting financially fit to an athlete getting ready for a competitive event. Preparation, practice and a game plan are necessary for both to achieve success.

According to Feitelberg, individuals need a plan to handle their finances today and going forward. She uses athletics as a metaphor to explain how goals, vision, persistence and success apply to individuals in developing their financial plans. She recommends that you become your own financial trainer.

The crux of the book is composed of separate chapters on the Four Quadrants of Wealth:
- Earning (equivalent to metabolism)
- Spending (caloric intake)
- Saving (strength training)
- Investing (cardio fitness)

The author also delves into the importance of having a positive attitude in order to reach your goals, and therefore suggests that an individual first prepare a net worth statement, decide on the short- and long-term goals, and revise them as necessary.

In the area of investing she recommends that a list of current investments be prepared with your investment goals for 1 and 3 years. She then covers compound interest, dollar cost averaging, tax reduction and retirement funding, diversification and tax deferral. In the savings area, the author reviews CDs, MMAs, 529 plans, retirement plans, and the importance of coordinating savings with other quadrants.

Overall, the book is an excellent primer on what is needed to have a sound financial future.

This is a great book! This book is a quick read, even if you think you do not have time to read it... you can read it quickly and establish your frame work on how to get started. Even if you already invest, there are many helpful tips to allow you to get rich slowly. If you are an athlete, the correlation to sports and athletics will enable you to visualize your success just as you would before a big race, or game. Do yourself a favor, read this book and start building your net worth today.

glad I bought the book, helpful and easy to understand ideas that i can use. highly recommend it.

My daughter lives in Boston and called me one day saying she heard this radio show that I needed to hear. Since I live in Florida, that was not an option. To my surprise, I recieved an autographed copy of "no blood no money " in the mail after a month or so, read it and it was easy yo follow and understand. I have always been afraid of loosing my money during retirement, this book showed my what to do to prevent it. Thanks Rich and Sam!

easy to read, follow and understand. I will apply many of the strategies suggested.

I listened to your radio show, just as good as the book, thanks guys, keep up the good work!

this book was exactly what I was looking for, easy to understand. After I finished it, I gave it to my brother who then gave it to his sister-in-law. Thanks again for helping

This is a great book that I would recommend to anyone. Mr. Glover is an excellent author and I hope to see more books from him in the future.

This book shows how God is a big part of our life. From Family to Career. This man knows how to use humor in order to bring a point across. I recommend this book to anyone!! I hope there are more books to come!!

This book touched me! Mr. Glover did a great job in reminding us how the Lord touches us and speaks to us everyday in small and what we think are "ordinary" ways, but if we look and listen - we will see and hear HIM. Good job, Mr. Glover!

Ken Glover's book appeals to real people -- everyday people who listen for God's voice in in their regular lives. Ken takes situations from his daily life and invites the reader to explore with him how God speaks clearly and lucidly words of instruction, encouragement, and even humor. In telling his own story, Ken enables others to hear how God speaks to them. Excellent read. Glover's book is a superb learning tool for any small group to explore together.

This book will change your life. The real life lessons shared in this book will encourage any reader to tackle the trials they may face in this life. I laughed and cried at the stories written by this amazing author. I hope to read more books by him.

I read this book both as a CPA who has many clients ask me about financial aid and as a father of 2 children. In both regards, this book was excellent. The author starts with a wise premise, that your retirement and putting your kids through college are linked together and any money paid to your child's college is money that you won't have in retirement. The book then strikes a great balance between overview and detail so that you can get the information you would need in your situation without sacrificing thoroughness. The tone is easy to read. There are sufficient examples and highlights of important points. And, the book seems very comprehensive, so after reading it, I felt I knew enough to intelligently begin to rework my savings for my children's education.

I will unhesitatingly recommend this book to clients and colleagues. In fact, I plan to purchase multiple copies to have on hand for my clients, many of whom have the same questions that I had and which the book answered.

I have two children in high school and it is scary to think about the costs of college. This book openned my eyes to the business side of colleges, and gave me some useful tips on different investment accounts. I am recommending this book to my friends.

Good book. It provides insight into many areas of personal finance and is pretty easy to read. I was able to implement a couple of strategies. Certainly worth the money.

Excellent book. Teaches you how to avoid many mistakes and pitfalls. Everything in the book is easily accessible without a degree in finance (ie everyone can understand it). A must read for anyone with a college age child or those heading off to college.

Planning for education today is more complex than ever before. As a Certified Financial Planner myself, it's not only challenging to understand the nuances of that niche, but explaining them to clients is even more difficult. Higgins does an amazing job outlining advanced strategies in such a way that anyone can understand. I would recommend this book to anyone who is serious about funding their education goals.

In a few words, I can say that this book has already helped me tremendously by discovering second nature things PR professionals do. I'm 1/4 way through with it and I already love it !

Simply the best book out there on PR -- written for all walks of life. Having graduated with a degree in public relations and worked for the past decade in agency and corporate high-tech PR, with mixed experiences and mixed feelings about the industry, I now feel revived in my chosen career path after feasting on Mr. Saffir's book. Intriguing, down-to-earth and clearly written, Saffir's guide to utilizing proven public relations skills in any field or business -- indeed in life -- has already affected me deeply.

Mr. Saffir's does not mince words with numerous practical tips (Rule No. 1: Read, read, read!), entertains with many short stories, and ends with touching personal advice in the final two chapters. His parting stories include a moving PR drama he experienced with Filipino president Ferdinand Marcos, and a thrill-of-victory-agony-of-defeat attempt at pioneering a newspaper in New York City. Add Saffir's involvement with many U.S. presidents, senators and celebrities - all told in the humble spirit of PR lessons learned - and this could be a public relations memoir for the history books. But it's not. It sticks to its promise to the average man or women in business: here are proven strategies for getting noticed - free, cheap, and worth the money.

PR on a Budget is re-invigorating me in my career. It's a confidence booster like nothing I've experienced before. Having been asked recently to teach public relations to a group of small business owners, can you guess my text for the session? It was all PR on a Budget, of course. And don't take lightly Saffir's offer for personal advice and help. He was good on his promise. This man is for real.

This book could also be called something like: 'Everything you wanted to know about PR but didn't know whom to ask.'

The real secret to PR is that you need to establish a relationship between yourself and the media you'd like to tell the public something about you. As Mr. Saffir says, this doesn't need to be an out to lunch and drinks friendship. It's an understanding that you can help each other.

I do the PR for a series of non-profits under the auspicies of the local arts council. The various organizations do plays, choral concerts, children's theater, special arts shows and the like. We want people to know about the events we put on, otherwise noone comes. The local newspaper and radio stations have an equal need. To do their job, they need to tell people what's going on in our community.

After that understanding comes the work. I write up a press release, a story if you will talking about the play or whatever. I print out the story, I put it on a floppy disk (to save them the time of retyping), I take a few pictures and put them on the paper and on the disk.

This little book demystifies how businesses of any size can use similar techniques to work with the media they'd like to give them some ink.

One last comment. Sometimes the media will make a mistake. DON'T COMPLAIN! You never want to argue with someone who buys ink in 55 gallon drums. It was your fault, not theirs.

In his latest book, PR legend Leonard Saffir shatters the well-worn myth that big PR firms deliver superior services to small PR firms. He gives practical and effective information and absolutely levels the playing field for small business on a PR budget. He explains the importance of mastering the "New PR," and clearly explains how to put this new discipline to work in conducting a full-fledged PR campaign -- even if you're not a professional PR consultant.

And, if you'd prefer not to do-it-yourself and hire a PR agency instead, Saffir leads you safely through the minefield of choices. Leonard Saffir excels at showing small business owners who value PR how to stay ahead of their competition whether they conduct their own PR campaign, or hire a pro to do the job.

I have over 10 years of media relations experience and have read hundreds of books and articles that have attempted to summarize (for business owners) the effectiveness of PR. For the first time I've actually found a PR book I'd send to clients, prospects and fellow PR practitioners! Leonard Saffir's "PR on a Budget" does an excellent job providing a 'behind the scenes' look at how to effectively leverage PR and more important (and challenging) - the media. One of the reasons Saffir's book hit home with me was his ability to address the new tactics necessary to break through the clutter created by many businesses jumping into the PR arena. If you're not there or just starting be sure and pick up this book...it's a necessity!

Raising Money Through Bequests is a very fast, easy read but so informative. It is a step by step approach to raising funds through bequests. I wish I would have had this book 18 years ago when I started development work. I have used some of these steps and will continue to use this as a guide for our ongoing quest in this area of fundraising.

Our group is Guardian Angel Basset Rescue, one of the largest purebred dog rescues in the Midwest. We have been in existence for 11 years and have been able to raise necessary operating expenses over that time. Now we are building for the future.

I needed a road map for our next step - "Raising Money..." came along at exactly the right time. It's a very easy read but a powerful read at the same time. Simply put, I cannot recommend the book enough.

It has started us down the road that we now need to follow. I can't wait to see the implimentation of these concepts with our successful group.

A wonderful A to Z primer on how to use this remarkable tool to our organization's advantage, Mr. Valinsky and Ms. Boyd use short snippets of real world experience and humor to make their points. I especially felt that I could hit the ground running with their common sense approach, plus their easy-to-use templates. I was impressed with the emphasis on cultivating and maintaining relationships in order to succeed in this area. Too often the mechanics are hit hard, while overlooking the importance of seeing the potential donor as a human being with feelings and concerns. Simple maxims such as effective listening pervaded this book through. I highly recommend this book to any organization planning a fundraising effort.

Gave me the basics that I could share with the leaders of my church to help get started in the area of bequests and planned giving.

This book is a very good summary that lays out the opportunity, process, and specifics on how to raise money through bequests.

Our charitable organization is using the process and examples to set up our planned giving (bequest) process.

It is very clear, concise, easy to follow, and provides some great examples!

I loved this book, the only problem is that there hasn't been any sequels!!! I read this book when it was first published (several years ago I can tell you!) and I loved it! I've been looking for these last years for the sequels and I can't find em! (I have the 2nd one) But this is a great read.

I loved this book, the only problem is that there hasn't been any sequels!!! I read this book when it was first published (several years ago I can tell you!) and I loved it! I've been looking for these last years for the sequels and I can't find em! (I have the 2nd one) But this is a great read.

I loved this book, the only problem is that there hasn't been any sequels!!! I read this book when it was first published (several years ago I can tell you!) and I loved it! I've been looking for these last years for the sequels and I can't find em! (I have the 2nd one) But this is a great read.

Just as good as the Mandie Books, the Lily Series is exciting and mysterious. I'm disappointed that they are no longer in print, but I can't locate the last 2 books ANYWHERE! Buy the first two while you can- trust me- they're worth it no matter what kind of condition they're in.

I to have read the first two Lily Adventures books and believe that they are even better then the Mandie series. I really enjoyed them and am really disappointed that I can't find the next few books in the series, for the first two left you hanging off a very high cliff! Please if you read this Lois Leppard, please finish the end of the mystery, I would really like to know how it ends.

Very well written, interesting, and more people should start to think
GREEN, and than hopefully become GREEN

Excellent depiction of what truly environmentally conscious companies and individuals can and should do to help ensure sustainability of our planet for future generations. Stonyfield Farms and their CEO Gary Hirshberg provide an ever improving benchmark for making ecologically-minded decisions while achieving business success. Highly recommended.

Historically and at present, every school curriculum, be it at regular school or college level stresses the importance of getting and spending, about materialism, about maximizing profits and return on investment, all with good intention, but nowhere are we thought about living in harmony with nature, about sustainability and preservation of the environment, every class in business emphasis maximum profit, but not one of them
teaches us about the impact to the environment and at what cost it is to Mother Nature.
We are taught about making short term profits but not about the long term impact to the environment, this practice is going to cause untold misery and suffering for future generations.
We as custodians of the environment, nature, the animal and plant world, supposedly of a higher intelligence are suppose to safeguard and protect it, but we are all guilty of abusing it.
Industrialization and modernization has certainly given us a more comfortable lifestyle, but at what price? As a species, we human beings have consumed, exploited, and destroyed more of the earth's resources in the past fifty years than all of the previous years human existence combined.
Besides the reduction of carbon emissions and finding alternative energy sources, one of the other solutions is to change textbooks to factor in climate and environmental issues into the business equation, as well as to change our mindsets as to how we impact the environment in our daily lives.
No other news item, activity or event is going to dominate our lives in the future more than Global Warming, the climate and the environment.
If we don't reverse this trend or stop it, generations of people in the future will be facing a life of hardship and suffering to difficult to fathom, for a preview of this view the movies "Mad Max" and "Waterworld".

Hirshberg has proven that businees can work in harmony with nature and still make profit, this book should be read by the CEO's of all companies so that they can drive the changes from the top, like what Lee Scott of Walmart is doing. Let's hope that Hirshberg's predictions for the year 2028 will materialize (chapter 8). The Green Revoluion has to start now, or else it may be to late, history will be the judge.

A Great Read, highly recommended!

Bharat Vala Patel
Lenasia, SA
Cincinnati, US

this is a great book because it shatters one of the big myths and that is that there, somehow, is a disconnect between being successful in business and doing something right for the earth

the stories about Timberland, Patagonia, and even Wal-Mart are really interesting and it's very interesting read - especially for a business book, something I rarely read

plus there are about $10 in coupons in the back for Stonyfield products :)

Gary Hirshberg is the CE-Yo (I'm not making that up) of Stonyfield Farms where they make great yogurt. I love it because it's good. It is also organic. For me, the yogurt eater, that is mostly irrelevant.

Hirshberg titled his book, Stirring It Up: How to Make Money and Save the World. The subtitle should be a clue that there are two kinds of material in this book.

There are the places where Hirshberg writes as if he's trying to pass some sort of environmentalist purity test. These are mostly long expository sections that may be of great interest to you. If so, read them. I found them stupifyingly boring most of the time.

If you're reading this as a business book, you may be tempted to write Gary Hirshberg off as a nut case. But consider the following.

His company makes a great product. The only limit on his production is the number of organically certified cows he can get to supply his farm and meet his standards. And his company makes a lot of money. That's why you want to pay attention to the other parts of the book.

The other parts of the book are where Hirshberg tells the story of his business and several other businesses including Timberlake and Patagonia. He tells about how Wal-Mart is making "environmentally friendly" changes to its operations because those changes are good business.

Those were the parts of interest to me. They are written in a less formal style. They are mostly stories. And there are a lot of lessons in them about business, business practices, and what both successful businesses and Mother Nature might have to teach us about them.

Here's an overview of the book.

The first chapter, Natural Profits, begins with the simple, but profound, observation that nature does not produce waste. When nature is functioning naturally, everything thrown off by one process is used by another. Hirshberg suggests that following that principle with business practices will make things more efficient and, thus, more profitable.

He tells us the story of how he wound up at Stonyfield Farms. There's info on the early stages of the company and how many of his principles about how to live on the planet also helped his company survive and grow. The story of Stonyfield Farms runs through the book.

Mission Control gets us into the mission statement for Hirshberg's company. Frankly, this is as good a chapter on mission statements as I've seen anywhere.

Hirshberg says that a mission statement, in addition to guiding operations, should be simple and enduring. He also points out that Exxon's mission statement at one time only cited "increasing return to shareholders" as a guiding principle and he describes how that informed the company's response to the Exxon Valdez oil spill.

Hirshberg makes the point that if you have only one purpose, as Exxon did, it's relatively easy to make decisions and to be blind to other concerns. But if you have several sub-missions or groups of stakeholders to consider, things get more nuanced. The main story in this chapter is about Patagonia, whose CEO, Yvon Chouinard, says: "Profit is what happens when you do everything else right."

From CO2 to COno is about Stonyfield's efforts to reduce emissions of carbon dioxide. There's excellent material on doing analysis of a problem, seeking solutions and using metrics to gauge success or lack of it. This chapter includes the stories of Timberland, Wal-Mart's recent changes and Adobe's efforts to make its campus carbon neutral. Hirshberg describes cost-saving benefits to the corporations.

Hands Across the Aisle has a lot of excellent material on Hirshberg's marketing methods. In the beginning there was no money for marketing so Stonyfield had to be creative. They were. They also developed the idea of marketing as making a "handshake connection" with everyone. He has important things to say about how the quality of the product is important because that's what gets customers to come back.

The Delicious Revolution includes the story of Honest Tea. In 1998, Seth Goldman left his job at the Calvert Group of "socially responsible" mutual funds to join Barry Nalebuff and found Honest Tea. Nalebuff was Goldman's professor at Yale, where Nalebuff is known as an expert on business strategy and game theory. You may know him for his books such as Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business and Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life.

No Such Place as Away is all about recycling and re-using and planning in ways that leave you with less to transport somewhere else. A lot of this sounds new, but it's not. There was a time when Henry Ford demanded that suppliers of engines for his cars pack their engines in boxes made of boards of a particular size. Ford then took the crates apart and used the wood to make floorboards for his cars.

A real strength of this chapter is the description of Interface Carpet. Interface Carpet is two things. It is the world's largest manufacturer of carpet tiles, a publicly traded company worth almost a billion dollars. It's also a company with a commitment to sustainability.

Nurturing Those Who Nourish the Earth is about Stonyfield's dealing with suppliers. There's good material here about the importance of relationships along the supply chain. Stonyfield Farms may be an "organic" business, but when Hirshberg talks about thinks like marketing and cost analysis, and supply chain relationships, the lessons are solid business.

Future Perfect is Hirshberg's vision of an ideal future. Since it's a true "Utopia" or "nowhere" he feels free to let his inner zealot run free. This chapter is awash in unexamined and unsupported assumptions.

Worse, from my perspective, is that Hirshberg tends to present only his own favored solution or technique. So you don't get any discussion of whether offsets, for example, are actually a good idea or how to make them work better. There are no alternatives in this chapter.

Zealots are often insufferable. Practical zealots have the capacity to change the world. Gary Hirshberg is definitely a zealot, but because he's also both practical and successful, you will find a lot of good business advice in this book.

I`m surprising with this book, is just amazing. Very easy to read, very intuitive too. Now I`m interested in make my own site and use my new SEO
knowledge. Thank`s Mr. Rognerud, your book is amazing!

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)

I saw this book advertised in Entrepreneur Magazine and knew I needed help with my new ecommerce site [...] so I went on-line and bought myself a copy. The ROI on this resource tool is beyond measure. This 203 page book and accompanying CD contains so much useful information that it makes my head spin. Most of the content was easily understood by someone who is not a web master. I did not realize how critical keywords and links were to SEO. I got busy right away improving my content and links. This is a book I plan to re-read several times until I have optimized my search engine results. I recommend this book to anyone who wants to increase web traffic.

So I just set up my first website and didn't have a clue how to get "Optimized" until I read the The Ultimate Guide to Search Engine Optimization. The Additional Resources section in the back with URL's to many SEO tools is incredible. I just saved over $1500 by doing it myself rather than paying for a website analysis from a SEO company. Thanks Jon Rognerud! With the tips and tools provided in this book, getting my site recognized is fun!

The Ultimate Guide to Search Engine Optimization provided solid tips and actionable information for both new and experienced marketers and entrepreneurs. Having a keen understanding of the techniques of SEM is valuable for the do-it-yourselfer or the corporation that hires a firm. I find myself turning to the pages over and over again as a reference guide. It sits next to my frequently used dictionary and thesaurus in my office and has become a key resource. I was especially pleased at the inclusive nature of the book. Jon Rognerud is one of the few search marketers who opened the door to the secret club for me. I highly recommend this book to anyone with an online presence.

Jon Rognerud has compiled a comprehensive resource in Entrepenuer Magazine's entry into the SEO how-to. It is also open-ended, in that readers can sign up on his website for more information and updates. This is a Web 2.0 book, in the truest sense. I would usually get a book like this from the library, but I purchased it so I could refer back to it over the coming years.