Economics Books
Related Subjects: Organizations Money
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Used price: $72.99

This is one of the top books on quantitative financeReview Date: 2005-11-22
great bookReview Date: 2007-05-06
I can't praise this book too highly!Review Date: 2005-12-08
For someone with a fundamental, but non-quantitative background in financial markets (MBA or CFA level), this is the ideal place to go next before more specialised and quantitative books. The advantage of having studied this book first will be to have a clear picture of the forest for the trees.
My only (small) criticism is that the book would have been even better if it had included a chapter (or two) on the multi-tranche asset backed security structure followed by cash and then synthetic CDOs. I do hope that might be rectified in the next edition.
Bravo!
Simply a must own for anyone with any use for Quant FinanceReview Date: 2006-08-26
In a field were the readable texts are for MBAs or elementary practioneers or for the initiated members of the priesthood, here is one of a few handful of authors (Wilmott and Joshi as well) that are both clear and serious, rigorous and accessible, insightful and a plerasure to read.
Great!Review Date: 2005-11-20


All the details all in one placeReview Date: 2008-02-15
Marketing Plans made easyReview Date: 2008-01-24
Logical advice which is easy to followReview Date: 2008-01-23
I recommend this book to anyone who is looking for solid advice that works!
I wish this book had been written more like The Fundraising Planner that I recently reviewed.Review Date: 2007-12-31
This book was OK. I really wish I could rate it higher than I have. But it just fell short in too many areas. I had high hopes for it because there certainly is a hole in the bookstore offerings for how to write a sound marketing plan for one's small business. If the authors had focused more on the subject at hand (how to write a marketing plan) and written a tighter manuscript, they could have produced a best seller since there isn't any competition. Unfortunately, in my humble opinion, the book does not focus just on how to write a stellar marketing plan. Instead, it also includes some talk of success in life, and some talk related to business plans. This book isn't supposed to be about life coaching or business plans.
This past week I have been posting book reviews for books I read a few years back regarding nonprofit management and nonprofit fundraising. Although nonprofits can, and often do, have a marketing plan as well as a fundraising plan, the two plans are designed and written using similar processes. I mention this here because the instant book I am reviewing reminds me of two of the books I recently reviewed: The Fundraising Planner (ISBN: 0787944351), and Ten Steps to Fundraising Success (ISBN: 0787956740). The quality of the instant book lies somewhere in between these two books, but it is more like the second book. And I had hoped it would have been more like the first book.
In the business coaching that I perform as a SCORE volunteer I regularly advise my clients that a wanta-be entrepreneur needs to write a sound business plan regarding the business they want to start. And when they write the business plan there will be a few "subsidiary plans" that need to be written, too: marketing, publicity (public relations), and networking. Generally speaking, when I refer to a business plan I am referring to the subsidiary plans as well. I don't bother to mention them by name.
When one researches and writes a business plan they usually have to: (1) ID the business they want to start, (2) surf the Internet to find Web sites of companies similar to the business they want to start, (3) surf the Internet to find Web sites of companies they will actually compete with for customers, and (4) study the market and customers within that market they hope to sell to. When one performs steps 2 and 3 and studies those Web sites they should be able to determine what marketing techniques those companies use in order to stay in business and prosper.
So what is involved in writing your marketing plan? First, you basically document a consolidated marketing plan that describes how your competitors market their services and/or products. Said another way, what techniques do they use to market themselves? Second, you strategize to make the plan better so when you use it your business will be more successful than the competition. Third, you determine whether or not you are capable of implementing the plan. Fourth, you modify the plan so you can implement it. And five, you integrate the plan into your overall business plan so it works in conjunction with your publicity plan and networking plan.
What I liked the most in this book was that the authors are firm believers in writing a plan. They spend quite a bit of time trying to convince the reader that it is foolish to try to be successful at marketing without creating a written marketing plan. And I couldn't agree more with the authors. However, the chapters they provide on how to create a written marketing plan don't match up with the way I would advise my clients to go about doing it. If the book had been laid out more like The Fundraising Planner referred to above, then things would be different. 3.5 stars!
Gives you the tools in a way that you can understand them!Review Date: 2008-01-23
I also felt like I "got" a lot of concepts for the first time - like what marketing actually is - you mean it's not the same as advertising??
This book is well worth the money, not just for the advice but for the clarity and "ah-ha" moments it gave me. Thanks for the help!

Used price: $11.94

Terrific for Setting Directions for Your BusinessReview Date: 2007-10-08
AWESOME!Review Date: 2007-03-29
Informative and easy to understandReview Date: 2007-01-19
A Guidepost for BeginnersReview Date: 2004-03-13
It is a must read for anyone considering marketing a product.
I am thankful Matt Yubas decided to share his expertise with the world.
I never imagined how much research is necessary prior to marketing an idea
or product. This book is definitely the roadmap for getting started. I will refer to this book often as I sift through the details of my project.
More detail neededReview Date: 2008-01-11

Used price: $13.72
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ExcellentReview Date: 2007-11-07
The Professional Musician's Legal CompanionReview Date: 2007-08-04
An excellent book!Review Date: 2007-07-14
Fantastic Music Law BookReview Date: 2007-06-23
Aczon's engaging writing allows valuable legal details to be easily remembered at times when I need them most.
A Book that respects and empowers the reader!Review Date: 2007-09-07
If you are looking for a book as a one-stop answer guide for all the complex legal questions surrounding a career in music, you might be disappointed. That is not the author's intent, nor his philosophy. (It is debatable whether any single volume can do such a thing.) But if you are looking for a text written clearly that respects your intelligence and your values as an artist and businessperson, the Legal Companion will provide you with a solid foundation for making decisions about the business of your art. I highly recommend this book.


How to make sure your policy doesn't change behind your backReview Date: 2008-05-08
Author - Review LocationsReview Date: 2007-12-03
Thank you for your interest in this book. Reviews for this book can be found with this earlier edition. Hope these reviews are useful. Tony Steuer, Author.
Honest ApproachReview Date: 2007-09-05
Questions and Answers on Life InsuranceReview Date: 2007-06-13
Very InformativeReview Date: 2007-06-02


The Restaurant DreamReview Date: 2007-10-25
NiceReview Date: 2007-01-03
Good but Not Great...Review Date: 2008-01-21
The Restaurant dreamReview Date: 2007-01-18
Great Read - Valuable Information and Lessons LearnedReview Date: 2006-12-27

Used price: $8.95

The book on RFIDReview Date: 2006-05-26
Clear and conciseReview Date: 2006-04-21
Just the facts, maamReview Date: 2006-06-09
I highly recommend this book.
Clear well-written book on RFID Review Date: 2006-07-19
The recent interest in the subject of RFID has resulted from the implementation of passive tags for the tracking of pallets and cases in the retail supply chain. The numbers of tags that may be used here figures in the tens of billions per year. If the RFID industry can make the tags at a low enough cost, the potential for labelling individual items is around one trillion per year. No wonder this industry is experiencing explosive growth and the interest to go with it.
In this book, the author gives us a comprehensive introduction to the world of RFID. The presentation is quite clear, readable, and without technical jargon. It does not require a technical background. Details are kept at a high level. The author is careful to present the benefits and drawbacks to every technology discussed. Individual chapters include: Technology Overview, Advantages of the Technology, Limitations of the Technology, Privacy Concerns, RFID vs. Bar Code, Strategy, Business Justification, RFID Solutions, and Standards.
The book is named appropriately. This is a sourcebook. There are lists of standards, vendors, conferences, organizations and their web sites. This is the best book on RFID that I have read.
High Level Deployment & AnalysisReview Date: 2006-03-02
I was interested in reading this book because I intend on deploying a large-scale RFID solution in the future and wanted to enhance my knowledge on the technology. I figured this would be a good start since the author is an IBM RFID Solution Architect, and perhaps something he would state could disqualify my intentions.
"Learning more about the technology" is a very broad statement, and in my case covered just about everything from Frequencies and Business Applications to Public Scrutiny of the technology. Sandip does an excellent job of staying concise, unbiased and objective throughout this publication. Additionally, he provides insight as to why certain "sides" of public RFID critics/advocates may view things the way they do. The book mentions "getting beyond the hype" on the back cover, and Sandip does exactly that.
Sandip wrote:
Radio Frequency Identification (RFID) technology uses radio waves to automatically identify physical objects (either living beings or inanimate items). Therefore, the range of objects identifiable using RFID includes virtually everything on this planet (and beyond). Thus, RFID is an example of automatic identification (Auto-ID) technology by which a physical object can be identified automatically. Other examples of Auto-ID include bar code, biometric (for example, using fingerprint and retina scan), voice identification, and optical character recognition (OCR) systems.
I come from an environment where my RFID hypothesis is already laid out; I just need additional information on the technology to ensure my deployment is a success. Not only does he give consideration to the variations of RFID technology, he discusses the necessity of businesses using RFID versus other technologies available today and the processes of evaluation, experimentation, deployment, and post-deployment.
Contents
The book starts out with a quick preface that gives a general blurt about RFID and narrows down who could find themselves reading the book.
Sandip wrote:
* Corporate decision makers who have received an RFID mandate from a customer or who want to adopt RFID for their enterprise
* IT managers who want to initiate a first RFID program
* Architects or developers who want to get practical tips and guidelines on implementing an RFID system and avoid the potential pitfalls
* Teachers who want to teach a course about RFID
* Students who want to know more about the technology to prepare for the RFID job market
* Consumers who want to be aware of how the technology is being used and its capabilities and limitations
* Anyone who is interested to know about the technology and its aspects
Although I can see "consumers" and "anyone interested" quickly becoming lost in his intelligent vocabulary, technical specifications and continuous references to variables and infrastructure.
Recommended experience in a technical environment before jumping into this book...and NOT intended for your "everyday Wal-Mart shopper".
Table of Contents wrote:
Preface
Acknowledgements
Chapter 1 - Technology Overview
Chapter 2 - Advantages of the Technology
Chapter 3 - Limitations of the Technology
Chapter 4 - Application Areas
Chapter 5 - Privacy Concerns
Chapter 6 - RFID Versus Bar Code
Chapter 7 - The RFID strategy
Chapter 8 - Creating Business Justification for RFID
Chapter 9 - Designing and Implementing an RFID Solution
Chapter 10 - Standards
Chapter 11 - Closing Thoughts
Appendix A - RFID Vendors, News Sources, and Conferences
Appendix B - Passive Tag Manufacturing Overview
Glossary
Index
Style and Detail
Each chapter starts with introduction to the topic, then dives into specifics relevant to the topic. His organization throughout the book is very structured and is incredibly easy to follow. If you miss something or don't understand it, you will probably find that in the next paragraph he will discuss it once again except in further detail.
Beware of chapter 1, it is quite lengthy and very technical although necessary for those reading later on to fully understand the concepts he discusses.
Throughout the book, there are plenty of illustrations and pictures of products pertinent to the context. Most illustrations were very "bird's eye view" on topics, but realize he is coming from the position of a high level executive considering a RFID implementation, who instructs all those in charge of the various departments to comply, then supervises and evaluates accordingly.
Because of the "high level executive" standpoint, Sandip doesn't dip into mega-specifics of RFID tags and readers. You are not going to learn how to interact with a RFID tag or reader by reading this book...you're going to learn how to determine implementation considerations (such as environmental factors, etc), the overall purpose, how to evaluate that purpose, select a vendor, comply with standards, implement the solution, and evaluate accordingly. Overall, pretty much covers the 7 P's concept...to cross your t's and dot your i's before spending too much money.
Conclusion
From a business perspective, this book is a must read. If you are considering a RFID solution, reading this book will give you some good pointers and ways of evaluating effectiveness and efficiency. Perhaps you don't even need RFID (that's covered too).
I thought reading this book was going to help me write data to RFID tags in my RFID Solution...instead it gave me new insight as to the scope and path of my Solution. There is no "one stop" book, but this one should be your "first stop". He gives direction as to where to head if you're looking for more specific or technical information, so you're not left in the dark at the end.
His Closing Thoughts (Chapter 11) was probably the most valuable chapter in the book. Here he cuts through all the hype and anti-RFID/pro-RFID sentiment and addresses issues from both sides. Yes RFID is young, and yes its use needs to be responsible. Its capability is directly proportional to the complexity of the infrastructure. If your infrastructure is secure, the implementation will be secure. What good is "10110011101100111011001110110011" going to do anyone if they don't have access to your infrastructure? Crossing the t's and dotting the i's...
Jon Kleinhans
(...)

Used price: $22.95

Essential information for new and seasoned coaches...Review Date: 2008-06-05
Lee Smith
Seattle, Washington
Co-Author of Legacy Leadership: The Leader's Guide to Lasting Greatness
I recommend this book every day!Review Date: 2008-02-08
As soon as I had finished it, I wondered who to call. I picked up the phone to call a lead I thought I had lost 6 months ago. Thirty minutes later I had a deal!!! I would never have thought of calling that person again prior to reading Suzi's book.
What worked very well for me?
It is specific to consultants and coaches (I am a coach).
I can very easily see myself in situation and therefore the format of a teleclass transcript worked very well for me. To give you an example, one morning when reading in the metro I caught myself answering to Jeremy (one of the participants of the teleclass in the book) that Suzi had given him the answer to his question two pages before....
The advices she is giving are very practical and hands on.
France could certainly use a french translation.
Thank you so much Suzi, you made a difference to my business.
Bringing Home the Job and the $$Review Date: 2008-02-05
A Formula for Six-figure SuccessReview Date: 2007-09-24
In Seal the Deal, Suzi Pomerantz takes talented entrepreneurs behind the business-building curtain and gives them a formula for six-figure success. By teaching the reader how to use marketing, sales and networking in strategic concert, and how to weave individual success strategies into a comprehensive, proven success formula, Seal the Deal empowers entrepreneurs with a logical and manageable system for substantial growth.
Jennifer Kalita The Home Office Parent: Raising Kids and Profits Under One Roof
Practical advice laced with real insightReview Date: 2007-09-04
It's a combination of practical wisdom - a boatload of templates and processes for you to follow and/or adapt - combined with insight from transcripts of group coaching calls Pomerantz lead around this topic. You get a sense of real people expressing real issues - and then getting the practical, useful tools and resources you need to make progress.

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A powerful parable with punchReview Date: 2007-09-12
Bottom line: read it!
Life journeyReview Date: 2007-02-06
Just a sec...Review Date: 2006-11-07
A Real Wake-up CallReview Date: 2006-05-10
Silent Alarm Rings Loud and StrongReview Date: 2006-05-09
Choose which is most important to you. If is is God and your faith first, family second, job third, you may well be on your way to a truly successful lifestyle. Consider the alternative of an empty, greedy, bottom line way of life. How many true friends do you find there? How many "friends" will be there in your greatest time of need?
These and many other moral and ethical questions can be answered if you take the time to search yourself. Read slowly and deliberately.
You may just find the person you lost so many years ago.

Used price: $2.26

Good bookReview Date: 2006-08-23
The Personal Search for Contentment in a Materialistic SocietyReview Date: 2005-07-18
In order to simplify her life, Deborah Taylor-Hough had to rethink her entire lifestyle. With five children and medical bills that loomed over her, she made some tough decisions that required her to put away her pride and look more realistically at how she intended to survive. Her courage is inspirational and the decisions she made showed that her priorities were her family and her commitment to her belief system.
If you are dealing with a lack of meaning even with great wealth or societal emptiness despite an elegant lifestyle, this book takes a look at survival on the edge of bankruptcy and a search for contentment in a less than materialistic lifestyle.
If you long for a life of contentment, it may be a life of simplified choices and a life where family becomes more important than keeping up with every other family on the block.
While this isn't as far as building your own house or "Walden Pond," it is a realistic view of life and how to avoid falling into debt by taking practical and necessary actions like avoiding the temptations at malls or not watching certain channels on TV.
Deborah Taylor-Hough is a beautiful soul who has written a very practical guide for women who want to find a new balance in their lives. She also gives advice about tripling many recipes and freezing meals for the future (see her cookbooks), like before you give birth to a baby or know you are going to go through a time of stress. There are also recipes for making your own instant coffee mixes and homemade dry onion soup mix. Now I know why one house had closets that were scented with cloves - it keeps away moths.
If you have children you may enjoy the recipes for craft dough, soap crayons and homemade paper crafts. If you want to refresh your laundry or even make your own laundry soap, this author has the recipes. I have used her recipe for Spa Milk Bath, but I also use essential oils. I found that sea salt is relatively inexpensive at a health food store and even the addition of oatmeal in a cheesecloth bag and buttermilk can make a completely wonderful spa experience.
This book encourages you to be happier with less possessions and more quality family time. When you remember your childhood, what are the happy things you remember? I remember running around barefoot, swimming in African rivers and eating lemon meringue pie. I didn't care about the size of our house or the clothes I wore. I remembered the freedom to enjoy life and how my mother taught me to make strawberry jam.
Other great ideas:
Family cookbooks
Debt proofing your holidays
Winter picnics
I loved this idea because it reinforces the ideas that happiness has nothing to do with how much money you earn and it has everything to do with being creative and maximizing the talents you have and rearranging your priorities.
~The Rebecca Review
An excellent money-saving toolReview Date: 2005-06-02
Simply from the heartReview Date: 2003-05-23
What A Helpful book!Review Date: 2003-10-29
Related Subjects: Organizations Money
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The best thing about it is in the practical approach it is written with. It tries to explain the finance as interpreted by practioners like traders...the engineering of finance rather than the science of it. Knowledge of basic parobability thoery, martingales, PDE and some stochastic calculus is assumed. The book itself has less emphasis on mathematical rigour but there are plenty of other references for that.
The strength of this book is in its practical utility in understanding the market and the rational behind the products that exist in it and the priciples of pricing and hedging those.
Chapter 11 on the Fundamental Asset prcing theory is a gem and is the workhorse for pricing many of the products like swaps or swaptions.